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Top Business Expenses (and Deductions) Entrepreneurs Need to Know

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The internet has made us all potential entrepreneurs.

And the dream and reality of owning a business is one of the most liberating feelings that you can have. After all, there’s a reason why 27 million people are entrepreneurs.

While there are many benefits to owning your own company, there’s also plenty of crucial information you need to keep in mind. This is especially true when it comes to finances.

Every business is different, and so are the many ways they can save money, write off expenses, and funnel money into different companies or investments. The best way to approach any of these topics of concepts, is to first consult with a financial advisor or attorney. However, there are many resources out there to learn from before you next legal and accounting meeting.

Not sure where to start? Don’t worry, we got you covered.

Let’s take a look at everything you need to know about common types of business expenses (and deductions). Be sure to read through the list below, take a few notes, and also have some questions in mind for the next time you meet with your financial and legal consultant.

Expenses

Whether your company has one employee or a whole team at your disposal, your business is going to have ongoing expenses. Here are some you need to keep an eye on that many people forget to consider.

Utilities

Just like when living in a home, it’s impossible to avoid utility expenses when running your business. While all of us are accustomed to paying our utility bills, business owners sometimes focus too much on tangible costs (equipment, rent, etc.).

Gas, electric, and sewage expenses are all staples when it comes to budgeting for business utilities. Additionally, you’ll need to consider your Internet service expenses, including Internet service and server hosting (if necessary).

Advertising/Marketing

You could have a product or service that shakes the foundation of your industry. But, it won’t mean much if nobody knows about your business. Whether it’s through Facebook ads or an extensive multimedia campaign, you’re going to have to allocate money for marketing as an entrepreneur.

Even if you’re a smaller, local business that doesn’t have the need for large-scale advertising, you still may need to employ the services of an SEO specialist to help get your name on the front page of Google.

If you forego including this in your budget, most of your other work will go unrewarded.

Office Supplies

As previously mentioned, entrepreneurs often focus on tangible expenses when conducting their financial planning. But, these often include larger purchases, such as furniture, computers, and company vehicles.

Office supplies, however, are a necessity that can quickly add up to hundreds (or even thousands) of dollars.

Common items that can add to the cost include:

  • Filing cabinets
  • Office chairs
  • Printers/printer ink
  • Staplers
  • Pens/pencils
  • USB thumb drives

Necessary office products can include intangible goods, as well, such as software or monthly fees for necessary applications.

Insurance

To avoid going bankrupt in the event of a catastrophe, it’s imperative as an entrepreneur to have the proper insurance coverage.

In general, liability insurance and property insurance are vital policies to budget for. For example, liability insurance will help protect you financially if someone (an employee or non-employee) experiences bodily harm on your property.

If a fire/natural disaster were to occur or if someone steals property from your business, your insurance coverage will help you cover the costs.

Deductions

Luckily, with expenses come deductions. While they vary depending on the type of company that you run, there are many most entrepreneurs can take advantage of.

For anyone running a business online, purchasing a domain name and web hosting are two examples of common deductions.

Legal Fees

When many people think of the term “legal fees”, they often picture the inside of the courtroom. They may even imagine a consultation with a lawyer.

But, legal fees can stem from many more scenarios, including accounting, bookkeeping, and consultations.

Fortunately, however, you’re able to deduct these expenses as a business owner.

But, the cost must be reasonable for the supplied service. For example, you can’t overpay a friend for their legal services and then expect to write off the entire expense.

Home Office

If you happen to run your business from home, you’ll be able to secure a significant tax deduction. This is calculated by determining what percentage of the property in square footage is used for business.

There is a catch, however: this space must be used exclusively for business.

In other words, if you have a desk in your bedroom that you use for your company, you won’t be able to claim this space as your home office.

Furthermore, there needs to be a legitimate reason to have this designated space other than as an area for productivity. Thus, if you’re not meeting with clients or conducting administrative tasks, you may not be able to get the deduction you want.

Travel

For business-related trips that require an overnight stay, you’ll be able to deduct various expenses when filing your taxes.

These can include:

  • Housing
  • Airfare
  • Meals
  • Auto expenses
  • Luggage and shipping

This is especially useful when traveling over long distances or for an extended period of time. When it comes to international travel, though, there are different rules to keep in mind.

Entertainment + Meals

This is perhaps one of the most popular deductions that entrepreneurs file for. But, this doesn’t mean that every meal or outing can result in a tax deduction.

The expenses must be necessary and business-related, and there must be a chance of an actual payoff. In other words, going to a casual lunch with friends is not a deductible expense.

Going to a bar for food and drinks with a client, however, often is. You can also deduct meals/entertainment that you provide for clients or employees on your own property.

Understanding Types of Business Expenses Can Seem Difficult

But it doesn’t have to be.

With the above information about the different types of business expenses in mind, you’ll be well on your way to making sure that you can scale your business as fast as possible.

Want to learn more about how to run your business efficiently? Make sure to check out this article.

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Business Investment Strategy 101: How To Fund Your Small Business?

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You don’t need to be a financial expert to realize that there’s something wrong with the economy, and traditional solutions aren’t working anymore. Things keep getting more expensive, and wages are steadier than ever. More and more people are starting to realize that the answer isn’t a 9 to 5 job, and if they want a more secure future, they’ll have to do more. Investments are becoming more popular among the middle class, and people are starting their own businesses everywhere to secure a better future for themselves and their families. Yet, it’s not that easy, and to start a business, there’s much that needs to happen. The first problem most encounter at first is how to fund their small business, because you are going to need some form of capital to do that. It’s not easy, but it’s definitely doable, and this is how you do it.

Do it yourself

Might seem like a no brainer, but your first approach to funding your project should always be doing it yourself.  This can keep you going for a while until a more extensive source of funding comes along, but it can definitely be done. You can do so by going through your assets, if you have any, and selling whatever you can of it to get that initial boost needed to get the business going. This is why saving from an early age is always a great thing to do. That can include a savings account, some gold you have stored, an apartment somewhere or a piece of real estate that can get you some money, and so on. You could also resort to zero interest credit cards; it’s definitely not the easy way out, but it’s your own project and you’ll need to invest in it one way or another at some point.

Crowdfunding

Crowdfunding has been quite the popular approach to starting businesses over the past few years, and plenty of companies are doing it and are killing it through crowdfunding campaigns. If the project is creative enough, and has enough promise to it, you’ll find that plenty of people are willing to help you. Sites like Kickstarter.com can help you get to your end goal of a starting capital, and they’ve funded hundreds of projects since they first came to life. It isn’t exactly a long term solution though, and it’ll only get you started, but you’ll have to make your own way after that.

Loans

You knew eventually this one would come up. Nobody likes taking loans from banks, but sometimes they’re the only option you’re going to get. Fortunately enough, lending restrictions are not that tight for all banks. Some offer easier rules and procedures, but you never know what comes with that. Bank loans aren’t your only option though, you can get an inheritance advance on that money that’s taking months, maybe even years, to get processed in the courtrooms. Probate is the legal process in which assets are transferred from a deceased person to their heirs, but this happens through legal proceedings through a court which decides if all things are in order and who should get what. The option of an inheritance loan can come in handy, and after you finally get your inheritance, you can pay it back.

While some people don’t like bank loans for their high-interest rates, they might not also have any impending inheritance. But there’s another option of title loans, which is basically when you give up ownership of your car or vehicle title, temporarily, and you get an amount of money for it. Title loans have a lot of pros and cons, but one of the most important pros is the fact that the lenders don’t put too much weight on credit history. You might have to pay higher interest rates in that case if you have a bad history.

Friends and family

There’s always the option of borrowing money from friends and family, and it’s probably one of your easier outs. Unless your family consists of some seriously bad people, it’s highly doubtful that they’ll charge you for interest rates, or put you away if you’re behind on payments.

Angel investors and accelerators

This is probably how most startups get their money these days, and it’s one of the most eloquent paths you could take to raise money for your startup. You need some really good connections and a powerful, scalable model to reach out to either, though. An angel investor is a person, or a company, that will basically give you the money in exchange for owning a piece of your business. So, they need to see that your business has potential and can actually grow into something big that will make their investment worthwhile. The same goes for accelerators, as they also own shares in the company in exchange for initial funds. This is why the process of planning out your business and having a solid plan for the future will come in handy when you do need the money.

Competitions

Startup contests are also another excellent way to go about getting that initial funding your business needs. Some competitions only need an idea for an entry, but it has to be something really special. Others require a scalable and clear picture of how your business will unfold in the future. Whatever the case may be, if you do all the right things and get all the necessary details in order, you can get your initial funding without having to pay anyone back.

Plan ahead, work hard

The truth is, everybody wants to start their own business and make it as an independent entrepreneur, but very few actually make it. It’s a lot of hard work and sleepless nights of planning ahead to what might be your key to financial security. It won’t come to life overnight, and even if you somehow managed to secure the initial funding, you have to know what you’re doing. If you’re just winging it and hoping for the best, you’ll have very little chance of success.

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A Look at the World of Influencer Marketing through the Mind of Tal Melenboim

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Entrepreneurs are facing growing challenges to succeed. They have had a much more difficult time raising capital in the aftermath of the great recession. As a result, they need to operate on leaner budgets while starting a new business. This means investing in marketing strategies that yield the best possible ROI.

Influencer marketing is one of the most valuable ways to grow a brand. Tal Melenboim created a new influencer marketing project called Zoe Dvir, which helps promising entrepreneurs on shoestring budgets grow their customer base.

Tal Melenboim created Zoe Dvir to help entrepreneurs with their influencer marketing strategies

Businesses in every vertical have discovered the benefits of influencer marketing. According to one study, nearly 40% of marketing managers intend to invest more heavily in influencer marketing in the coming year. This figure is eight times higher than the number of marketers that plan to decrease their influencer marketing budgets.

However, many marketers have struggled to gauge the effectiveness of their influencer marketing strategies. There are a couple of reasons that traditional influencer campaigns have failed to pay reasonable dividends for marketers:

  • They often need to pay substantial fees to promote their campaigns with well-known influencers. These costs can you eat into their bottom line.
  • Some influencers aren’t interested in partnering with many companies. They may refuse to help promote specific brands for any number of arbitrary reasons.
  • Some influencers might have a lot of reach with the wrong audience. Their followers might be the wrong demographic, which means that the fees you pay to them could be totally wasted.

These factors complicate things for influencer marketers. Tal Melenboim recognized the obstacles with traditional influencer marketing, which inspired him to create the Zoe Dvir project.

Here are some of the benefits of this influencer marketing approach.

Entrepreneurs will get their brand in front of a much more appropriate audience than many other influencers can offer

A lot of influencers are overhyped. Despite charging substantial amounts of money, they don’t have a tremendous pull with many business owners’ target demographic. Some of the most widely followed users on Instagram have drawn a following from a very heterogenous audience. Business owners that work with these influencers will have to pay a premium, even though many of those followers have zero interest.

Tal Melenboim is a leading expert in digital marketing. In fact, over the years he’s even had eight different patents under his name in relation to various internet marketing and content creation methods.

When Tal Melenboim developed Zoe Dvir, he focused on creating niche Instagram accounts. He develops computer generated images and caters the content to certain industries. As a result, the followers are going to be highly interested in the content companies in the respective industry is promoting.

Tal Melenboim created a much more cost-effective approach with Zoe Dvir

Traditional influencer marketing campaigns involve forging relationships with major third-party influencers. The biggest downside to this approach is that they have little control over the fees those influencers will charge. They might be able to negotiate more favorable agreements if they can promise long-term Partnerships, but particularly notable influencers still tend to have more bargaining power. This means that marketing agencies need to pass those costs along to their clients.

The system that Tal Melenboim created is more conducive to the budgets of startups. Zoe Dvir uses computer generated images to create influencer accounts. This approach is much cheaper than getting a real-life model to create content to build an account from scratch. Of course, even that approach would have been a lot cheaper than depending on established influencers.

Since Tal Melenboim can quickly build Instagram accounts with virtual models, he can essentially cut out the middleman. He doesn’t need to pay the significant overhead associated with working with prominent Instagrammers. Therefore, brands using Zoe Dvir find it is much cheaper than other agencies.

Engagement with virtual Instagram model accounts can be excellent

Many people are skeptical that using computer generated images from Zoe Dvir can help their brand. Their skepticism is understandable because previous studies have shown that people prefer engaging with images of real people.

However, that bias does not seem to extend to virtual Instagram model accounts very much. Instagram accounts that use virtual models are actually surprisingly engaging. According to Tal Melenboim, research shows that they can actually be even more engaging under the right circumstances. The most influential virtual Instagram model has 29% higher engagement rates than similar looking models.

This means that companies using Zoe Dvir to get their brand name out can expect great reception. Followers will appreciate the message about as much as they would with any other Instagram influencer. They just won’t have to pay an arm and a leg for it.

 

The Instagram accounts that Tal Melenboim has created aren’t region specific

One of the biggest challenges with many online influencers is that they cater to followers in a specific part of the world. This can create a quandary for brands that want to engage with them. Those influencers might be ideal for brands trying to build a presence in a specific new market. However, it can be a waste of their budget if the majority of their followers are located outside their own target market sphere.

This is an underappreciated benefit of the system that Tal Melenboim created. He was able to build Instagram influencers that are not tied to a very specific region. This opens a lot of doors for brands that are looking to expand their reach with Zoe Dvir.

And this is also something to heavily put weight on, as the numbers over at Instagram continue to rise month over month.

Entrepreneurs that use these Instagram influencer marketing strategies can expect more stability with their promotional campaigns

Prominent Instagram influencers can be charismatic, persuasive and engaging. Unfortunately, they also bring a number of quirks to the equation, which can be detrimental to the brands that are trying to work with them.

They might have truly bizarre reasons for refusing to collaborate with certain brands. They might also postpone certain promotional campaigns because they have other priorities that take precedence.

The diva mindset many influencers bring to the table can be very stressful. Tal Melenboim made this observation, which is one of the reasons he started building accounts with virtual Instagram users instead.

Tal Melenboim maintains complete control of the accounts. Marketers working with Zoe Dvir are not at the mercy of third-party influencers that call the shots. This provides a lot more stability to entrepreneurs that want assurance their promotional campaigns will go along as scheduled.

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7 Female Entrepreneurs and Women in Business to Follow Throughout 2019

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Women in business are now gaining more attention than ever before. It’s not just about a movement, it’s about women taking the opportunity to branch away from the standard, and also create business and financial decisions of their own.

What that in mind, what’s new in 2019? Who is making a scene or create waves among women entrepreneurs?

We scoured the web to see who’s hot and who’s not. We came up with these 7 top female entrepreneurs and business women.

Be sure to check out their sites and social media pages to learn more about why they’re considered “hot stuff” in 2019.

1. Isabel dos Santos

Isabel dos Santos is a world-famous entrepreneur, who gained attention for her business expertise and history in Angola.

In addition to various business and financial success, like many successful entrepreneurs, Isabel is also now focused on the better well-being and improvement of those around the world. Not limited to just equal pay and women’s rights in the workplace, but also heavily focused on Angola humanitarian efforts as well.

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Todos temos um sentido de missão com quem nos rodeia. Os nossos colegas, vizinhos, comunidade… este é espírito que eu defendo não só como mulher e angolana mas como empresária, e que transmito às minhas equipas. Na Sodiba estamos perto da Zona 3 do Bairro do Bom Jesus. Uma comunidade que nos dá tanto em alegria. Desde os pequeninos até ao Soba. E nós apoiamos o Bairro e estamos dedicados a estas famílias, desde que aqui chegámos. Temos feito actividades com os meninos, demos presentes, entregamos cabazes, ouvimos as suas histórias e sabedoria e queremos fazer ainda mais. Dar um pouco de nós todos os dias e assim fazer a diferença #SharingbyIsabeldosSantos #Sodiba #ResponsabilidadeSocial #Angola We all have a sense of mission with those around us. Our colleagues, neighbors, community … this is spirit that I believe in not only as a woman and Angolan but as a businesswoman, and that I pass it on to my teams. At Sodiba we are close to Zone 3 of Bairro do Bom Jesus. A community that gives us so much joy. From the little ones to their Soba. And we support the neighborhood, we are dedicated to these families, since the day we arrived here. We have had activities with the children, gave them presents, basic goods for their day to day life, we listen to their stories and wisdom and we want to do even more. We give a little of us every day and thus make a difference

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Today, Isabel dos Santos is the board member of a number of companies in Portugal and Angola. She also owns stakes in affluent businesses, which include ZAP, (a digital satellite television company), Candando (over 1,500 employees), Sodiba and also EFACEC — which is the largest Portuguese corporation in the field of energy, engineering and mobility, with many subsidiaries of strong presence in different international markets. In addition to all of this, Isabel dos Santos also shifted her focus on women empowerment and growing such opportunities through one of her businesses at Zap, which has been a major focus as of lately.

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Hoje é o último dia do Março Mulher, um mês de muita importância para mim. Lembro para todas as mulheres que se devem destacar, fazer mais e melhor, nas nossas empresas, nossas famílias e comunidades. Poder ver as nossas pessoas crescer como a Maria é um motivo de orgulho para nós na Zap. A Maria começou como assistente de loja e hoje é chefe do Departamentro de Contact Center. Nós acreditamos nas mulheres angolanas, investimos nelas através da formação. Queremos dar as melhores oportunidades para que um dia também possam dizer como a Maria: “o que eu faço é sempre com orgulho, é com amor. Eu digo que eu não sou a Maria Antónia, a Maria Sebastião. Eu sou a Maria da Zap”. Veja a história dela. #SharingbyIsabeldosSantos #Zap #Formação #FuturosLíderes #WomenEmpowerment Today is the last day of March Women, a month of great importance to me. I call every woman to stand out for themselves, to do more and better, within our companies, our families, our communities. Being able to see our people grow as Maria makes us so proud at Zap. Maria started as a shop assistant and today she is head of the Contact Center Department. We believe in our Angolan women; we invest in them through training. We want to give the best opportunities so that one day they can also say like Maria: "What I do is always with pride, it's with love. I say I'm not Maria Antónia, Maria Sebastião. I'm Maria Zap”. Watch her story.

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In November 2015, the BBC named Isabel dos Santos as one of the 100 most influential women in the world.

Be sure to keep an eye on Isabel be throughout 2019. And if you are interested, you can also learn more about her here.

2. Sheryl Sandberg

Sheryl Sandberg cut her entrepreneurial teeth by working with Facebook as the #2 in charge in 2008. No one knew whether Facebook would be successful or not back then. But, with her at the second to the top, the company’s user base increased more than 10 times the size.

With such success under her belt, today Sandberg is also looked up to as an influential female entrepreneur for other women around the world as well.

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It’s #EqualPayDay. Let’s review the facts. ??? ??? Women in the United States had to work all of 2018 and this far into 2019 to earn what men did in 2018 alone. The pay gap exists across income and education levels – it’s largest for women with bachelor’s and advanced degrees. And it exists across industries, hours, and ages. Even when women get degrees, enter high-paying fields, and put in long hours on the job for years, that still doesn’t erase the gap. No matter how you slice it, women as a whole are paid less than men. And for Black women, Native American women, and Latinas, the pay gap is even wider.??? ??? If ever there was a cold, hard fact about our economy, this is it. And it must change. ??? ??? Equal pay is an economic issue: the pay gap can have a profound impact on a worker’s income, especially when compounded over a lifetime. For families looking to buy a house, send kids to college, save for retirement, or just have a little financial breathing room, the pay gap makes that harder. For single moms raising families on their own – and there are millions across the country – it cuts even deeper. ??? ??? And equal pay is a moral issue. It’s just plain wrong that one gender is consistently paid less than another. For anyone looking to reduce inequality, closing the pay gap would be a major step forward.??? ??? Year after year, we mark Equal Pay Day. And year after year, the pay gap persists. Still, there are signs of progress. Leaders here and abroad are making equal pay a priority. It’s more important than ever that we increase awareness. Join me in sharing the facts about the pay gap. Let’s bring more people into this fight. We can’t get to equality without equal pay.

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Now, because of her efforts and others, Facebook is considered one of the most wealthy and powerful companies in the world.

Today in 2019, Sheryl Sandburg is estimated to have a net worth of over 2 billion dollars and has written best-selling books for women entrepreneurs such as Lean In: Women, Work, and the Will to Lead.

You can find out more about Sandburg by following her Instagram account.

3. Tory Burch

Tory Burch is considered one of the top 10 female entrepreneurs of 2019 by the publication, “10xfactory.com.” There is a good reason for this. She is an American fashion designer as well as a businesswoman and philanthropist. She has her own company known as Tory Burch, LLC which features some of the best fashion styles she’s created that reflect different cultures of the world.

She was listed as the 73rd most powerful female in the globe by Forbes in 2015 and she continues to create inventive items that get the attention of the fashion world.

Find out more about Tory Burch on the Tory Burch Social Media site and follow her on Facebook and other media outlets.

4. Cher Wang

Cher Wang comes from Taiwan and is the co-founder of the HTC Corporation. HTC worked with the Microsoft Corporation over the past decade to develop the Windows phone with the HTC operating system on it, as well as the integrated chipset with VIA Technologies.

She graduated from the University of Berkeley in California and Forbes Magazine estimates her income, along with her husband, Wenchi Chen’s income, at around $850 million dollars.

Follow Cher on Twitter and find out how she made a monstrous deal with Google in 2017 that changed the way both companies operated in a big way.

5. Angie Hicks

Angie Hicks’s name may not be familiar by itself, but she is better knows as “Angie” of Angie’s Home Services.” People who are looking for help around the house to tackle big jobs or looking for specific types of help, always look to Angi for suggestions.

Celebrity Net Worth states that Angie is worth around $190 million. Not bad for a small town lady who started out as a simple business person.

You can find out more about Angie and follow her on Facebook to keep up with Angie’s work and achievements.

6. Oprah Winfrey

Oprah Winfrey (better known to her fans only as “Oprah” has maintained her status of one of the top women executives and businesswomen of the world for over 2 decades. She has an estimated net worth of over 2.5 billion dollars, and she held the status of the richest woman in the world for a while. She still holds her OWN (no pun intended) and finds time for philanthropy work as well.

Oprah started out as an actress in “The Color Purple,” one of the early films of famous and well-acclaimed directors, Stephen Spielberg, and she quickly rose to fame as a talk show host, TV producer, and executive following this.

The original Oprah show no longer runs on the ABC network. But in its place on her own network and time slot is a new network run exclusively by Oprah called “Own.”

You can find out more about Oprah by following her Twitter feed.

7. Sara Blakely

Sara Blakely is the founder of the Spanx company who has appeared on the “Shark Tank” show to display her idea for form-fitting undergarments that help women look shapely and slim underneath everything they wear.

This idea emerged from Blakely when she confessed to having spent over $5,000 trying to find something flattering to wear under white pants.

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Sometimes it's not about what you know but what you have to give. When I started @spanx I had $5,000 set aside in savings and I'd never taken a business class. I started as a frustrated consumer who was looking for better undergarment options under my clothes. But after standing on manufacturer’s floors and learning more about the industry (I grew up on a beach and knew nothing about the industry) I realized the people making our undergarments didn’t seem to care about how we felt, at all. I went from frustrated consumer to passionate women’s advocate. I really cared about how women felt in their clothes. I cared about giving women better options that allowed them to wear any color, fabric and style clothes with confidence. Did current undergarment options make us feel confident in our clothes? Were thongs really the best answer to visible panty lines under white pants? To me, the answer was "no." And I wanted to do something about it. @Spanx was really one of the first brands that talked TO the consumer rather than AT the consumer. I wanted it to feel personal, because it was personal. If you're starting a business or inventing a product, it's not about how many investors you have or even how much experience you might have.. it really all starts with how much you care. ??#Entrepreneur #MondayMotivation #Inspiration #Motivation #ICaredTheMost #SPANX

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Today, Spanx boasts a whole line of shapewear and it can be seen in stores across the U.S. including the exclusive Neiman Marcus stores. But she didn’t stop there. To date in 2019, Spanx is being sold in 65 countries around the world!

She now serves as a guest investor on ABC’s “Shark Tank” where she began “on the other side,” and she sometimes invests in startups with other female founders. She is estimated to have a net worth of $1.1 billion.

Follow Blakely on her Facebook page to see what she’ll do next.

Summary

We hope you’ve enjoyed this rundown of seven great female entrepreneurs and businesswomen to follow in 2019. We could have picked many others, as women seem to be taking the business world by storm lately. But this will do as a great sampling of what women are doing in the business world today.

If you are a woman and have big goals for the future, don’t despair. There are still plenty of opportunities and industries that are clamoring to find the next Oprah or Cher Wang.

All of these women started with something simple, but they grew their business idea until they made it their own and rose above the crowd to show the world that they were special.

What makes these women unique? As one female entrepreneur said recently, “We’ve got to stop apologizing.” She was referring to the way women tend to feel as though they’ll never catch up to the men who have traditionally help more CEO and entrepreneurial roles than their female counterparts.

The reality is that women and men alike who have strong leadership qualities, a marketable idea, and the desire to pursue it, will likely make it to the top in time.

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