7 Ideas and Benefits for Using Machine Learning for Your Business

Written by Zac Johnson
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Machine learning technology has made major advances in the last decade.

Highly adaptable new AI is changing the way businesses make decisions.

Aside from the smart technology you might be seeing and using today, there are plenty of new and creative technology innovations making waves daily. Everything from smart chatbots, software creation, customer support, and diagnosing business and marketing trends — all with the sole purpose of accomplishing more, and removing the ‘human’ aspect and cost from the business.

These advancements in technology are allowing business to reduce costs, increase efficiency, and automate processes that previously required employees — and sometimes included  weeks or months of additional training before actively taking on a new job. Machine learning also removes high-cost areas for business, such as employee insurance, human resources, and office space.

We’ve put together a list of the top seven benefits of machine learning to show you how your business can use AI.

1. Replaces Manual Data Entry

Filling out standard forms is an important rote task companies must complete. Small business AI is able to instantly fill them out with a high degree of accuracy.

This saves you money on data entry clerks and speeds things up. Data entry will always be needed, making it an automated process is a great way to upgrade.

2. Detects Spam

Small business owners have a lot of hats to fill. Wasting time sorting useless emails from important ones shouldn’t be one of them.

Machine learning tools are great at filtering out previously identified spam emails. They can also use context cues to block new ones.

3. Improve Cyber Security

Machine learning is tailor-made for identifying patterns. When properly directed they can process huge amounts of information and find commonalities between network intrusions.

This makes it easier to prevent them in the future. You can also use AI to help develop new strategies for defending against attacks.

4. Upgrade Your Customer Service

One of the best ways you can use AI for small business is to improve your responsiveness to customer needs. Machine learning algorithms can analyze past interactions and help you better understand what they want.

Not only does this keep your customers happy, but it also lowers your cost to do so. It can make suggestions about their future needs and help you cross-sell other products to them.

5. Analyze Your Financials

Major accounting teams are expensive and take a long time to run through things. Identifying fraud requires a line by line examination of thousands of transactions.

Machine learning tools can quickly scan massive volumes of transactions. It eliminates much of the grunt work involved and lets specialists focus on possible incidents. When properly calibrated it can even predict situations that will create a high potential for fraud.

6. Identify Existing Tools

One of the most interesting features of machine learning systems is their ability to make recommendations. They can process your existing business needs and identify other tools that will help you.

These can include financial tools, databasing tools, and many others.

7. Benefits of Machine Learning Education

If you want to experience all the benefits of AI in your business you have to properly train your staff. Just having data is nothing if you can’t process it.

Make sure your analyst works to learn more about using machine learning tools. This allows them to pick out the best tools available and customize things for your needs.

Leverage Your Existing Assets

The benefits of machine learning speak for themselves. AI can save you money, streamline your operations, and help with your marketing efforts. Make sure your competition doesn’t leave you behind.

If you liked what you saw here, read some of our other articles on entrepreneurship and business planning

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