Cashing In on Your Own Niche Market Ideas
Whoever would have thought there was a whole niche market for funny pictures of cats with crazy misspelled captions! What started out as just some funny pictures of cats, has massively grown into a very profitable blog and business. How did it get this way? User generated content and being different, led the way. How many times have you seen a LOL Cat, yet haven’t been to icanhascheezburger.com? They are everywhere!
The blog was launched less than two years ago, back in January of 2007 and is currently estimated at earnings of around $5,600 a month (Businessweek, July 2007). The site was then acquired by Pet Holdings, Inc. in late 2007 for $2 million. With massively increased traffic to the site, I’m sure these numbers are much higher now.
So what makes ICanHasCheezburger stand out from the rest? Taking a niche market and running with it. Instead of creating ICanHasCheezburger.com, they could have easily focused on creating a video web site or a general funny pictures site, but the competition is so fierce and broad, targeting something completely different and niche is where the money is at! To further support the blog’s growth, a community was built around the web site where thousands of their loyal followers can upload their own funny pictures to the site.
The group over at Pet Holdings, Inc. and ICanHasCheezburger understand how to conduct business, as they are now on their seventh web site focusing on funny niche areas, their latest being EngrishFunny. Other network sites include Ihasahotdog, Failblog, Totallylookslike, Punditkitchen and Graphjam. After visiting the sites, you will see they all focus in on tight niche areas…instead of having one big super site.
As reported by TechCrunch, “the family of sites is generating 3.3 million daily page views, and around 5 million unique monthly visitors. Total revenue per page is north of $0.80, he says.“.
What’s the next big niche market to come out of nowhere? They are happening everyday… is your idea next?
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