5 Different Scenarios Where Discussing Money Is Taboo

Being an affiliate marketer or an entrepreneur, and working in the internet marketing industry is completely different from any other business or job in the world today. Head to any major affiliate marketing or business event, and everyone is talking about how much money they made from their recent ad campaigns, promotions, mailings, and product launches. In fact, not only are people talking about how much money they’ve made, they are also helping others to make more in the process.

Jump outside of this industry, and you will find a completely different world, where the concept of talking about money or how much you make, is completely taboo!

To further stress this point, most companies consider discussing salaries among co-workers an offense for which one can be fired. Remarkably, this mindset permeates society at large. In fact, a University College London study found people were more comfortable discussing romantic or intimate matters with a stranger than to discuss financial matters.

All of which leads one to wonder, why is discussing money taboo? To answer this question and concept, let’s take a look at some of the most popular places where the discussion of money and self-made profits usually isn’t an acceptable talking point.

At Work

Employers frown upon co-workers having salary discussions because it will ultimately cost the company more. If you find out the person at the desk next to yours, who has the exact same credentials and experience as you make more money, you’re going to seek parity. And well you should. Keeping everyone in the dark about pay means employers can choose to reward individuals as they see fit—rather than base it entirely upon merit.

In Social Situations

Money is a way to “keep score” for a lot of people. They use it to measure their relative success against others. In a consumption-driven society like ours, people tend to pass judgment on others based on where they live, the car they drive and how they dress. People with money problems are (regrettably) considered unsuccessful. Meanwhile, people who aren’t doing well console themselves by believing people must be greedy to be rich. If money were discussed openly, this would only exacerbate the phenomena. Therefore, in an effort to avoid such uncomfortable conversations, people tend to avoid talking about finances altogether.

In Personal Relationships

One of the leading causes of divorce is varying expectations surrounding money. By and large, children learn to deal with money from their parents. If one partner comes from a family prone to frugality and the other comes from a household given to indulgence, the resulting disconnect can be quite jarring. Arguments surrounding fears for the future lead to strong disagreements as well as loss of intimacy. The earlier a couple discusses finances and finds a space within the topic where they can co-exist, the sooner they can get on the path to building a solid financial future together.

Fear of the Unknown

Out of sight is out of mind for many people. They believe if they never talk about money, they can live blissfully unaware. However, this attitude can create money problems. If you give your finances no thought, spend freely and worse, resort to credit to acquire the trappings of success, you could find your income incapable of supporting your desired lifestyle. You could also inadvertently pass these habits along to your children, dooming them to the same fate.

It’s OK to Consult Professionals

As difficult as it might seem at first, especially if you’re in a situation in which money problems have escalated into missed payments and collections calls, working with a financial professional can be of great benefit. On the other hand, even if things are flowing well, you could benefit from the services of a financial planner who can help you ensure the security of your future.

If you’re having problems meeting your obligations, then one might find comfort in talking with a professional financial and loan company for guidance. A perfect example of this can be seen at Freedom Debt Relief reviews where they provide a list of financial solutions that openly discuss the topics of interest rates, terms, loan amounts, and much more.

Silence Isn’t Golden

Ultimately, keeping quiet about money does you more harm than good. Talk to your spouse, teach your children, and try to learn from your friends. There really is no good reason why discussing money should continue to be taboo.

PayKickStart Shopping Cart Checklist: Can Your Online Shopping Cart Do This?

On the surface, selling something online — whether it’s digital or physical — seems like a reasonably straightforward affair. The customer arrives at the website, adds an item or two to his or her virtual shopping cart, and proceeds with the checkout process by entering his or her payment information. The order is received by the merchant, the product is delivered, and everyone is a happy camper, right?

While robust and reliable basics are an absolute necessity, they are ultimately insufficient if you want your online business to thrive. You want to offer the best possible customer experience, but you also don’t want to leave any money on the table. It is in your best interest to consider the most valuable features that online shopping cart solutions should have.

This is exactly what you will find with the all-new PayKickStart shopping cart solution.

However, to simply call PayKickStart a ‘shopping cart’ solution would be a big mistake. There are actually many more features and built-in benefits than you could ever imagine. Aligning with the title of this article “Can your shopping cart do this?”, we are going to walk through a list of ultimate features and tools that every shopping cart should have. If your online marketing and business isn’t currently using these features below, it’s time for you to take the leap over to PayKickStart.

One-Time and Subscription Payments

This will depend on the type of product or service that you are selling, but it’s critically important that your shopping cart software can support both types of payments. Recurring payments can be a tremendous source of revenue for your company, especially since there are no additional costs involved in customer acquisition. This steady cash flow can be much more predictable and consistent too, which puts you in a better position if you are seeking investors.

Subscription Saver

Encouraging your customers to sign up for a subscription is a good thing, because it means the payments will be processed automatically at set intervals, whether that’s monthly, annually, or over any other period. As convenient as this may be, customer billing details can become invalid over time, like if their credit card expires or they move to a different address. Did you know that about 30 percent of rebills fail?

Prevent this from becoming a problem in the first place. An automated email sequence can ensure that all customers keep their billing information up to date, so every payment goes through as it should.

Free and Paid Trials

Particularly for businesses that operate on the SaaS model with monthly subscriptions, offering a free trial especially can be one of the most effective tactics for getting your “foot in the door.” Many customers are hesitant to commit to a one-year subscription or even pay for a month-to-month service until they know what they are getting. A free trial, either with or without full functionality, lets you acquire that key customer information and switching them over to the paid subscription is a piece of cake.

Pre-Filled Checkout Page

The fewer “friction points” you can have during a transaction, the more likely a customer is going to complete that transaction. This is even true with repeat customers. Arguably, it’s especially true with repeat customers. Have you ever noticed how easy it is to complete a transaction on Amazon, for instance? They already have your shipping and payment information, so you never need to enter it again. The easier the process, the better.

Payment Plans

There is a reason why the “five easy payments of” type business model has existed for so long and across so many industries. Some customers simply cannot afford the up-front cost of higher-priced items and, even among those who can, they might not want to have a single outlay of cash quite that substantial. if your shopping cart offers the option of alternative pricing options, you have a much better shot at appealing to more potential customers.

Address Auto-Complete

Much like having a pre-filled checkout page, you always create a better customer experience when the process is as fast and simple as possible. A great feature that you’ll find with PayKickStart is auto-complete for addresses. Customers simply start typing in their address and the form is able to predict and auto-fill the rest of it. This also ensures that the address format is consistent across all orders.

Upgrade and Downgrade

The situation for a customer when they first decided to subscribe to your SaaS may not be the same situation for the customer a few weeks, months, or years down the road. In an ideal world, customer needs increase and they’ll want to have a plan that scales alongside their requirements. Instead of requiring a customer to go through the whole order process again, it is paramount that the upgrade process is far simpler and more seamless. Again, the fewer friction points, the better.

Likewise, it is far more desirable if a customer chooses to downgrade his or her services than it is for them to leave you altogether. Again, the downgrading process should be easy and frictionless too.

Exit-Intent

In the business of the Internet, there’s something called a bounce rate. In the context of e-commerce, one of the biggest challenges is overcoming the abandoned shopping cart. The customer has nearly gone through the whole transaction, only to leave the site for some inexplicable reason. This can account for up to 25% of potential customers! By using a simple popup, you get one more chance at closing the sale.

Pending Order Follow-up

Perhaps that exit-intent popup wasn’t enough to convince the customer to complete the transaction. Maybe he or she had every intention of completing the sale, but had to leave the computer for whatever reason. This does not have to result in a lost sale! If you’ve got their email address, you can send out a “pending order” email as a follow-up reminder. Having such a feature integrated into your shopping cart can recapture those potential sales!

Checkout Page Library

Not everyone is a web designer or web developer. Most people aren’t. That doesn’t mean you can’t have an amazing checkout page that is proven to work! When selecting e-commerce software for your site, it’s incredibly useful to have access to a library of pre-designed checkout pages and pop-up widget templates that are ready to go right out of the box.

Translation and Currencies

You might assume that your primary demographic is located in a specific geographic region, spending a certain currency and defaulting to English. And that may be true, but it really doesn’t take much to open up to different languages, currencies and regions when you have an e-commerce tool that automatically supports such variations with no extra effort on your part. Again, it’s about minimizing friction and making sure you don’t lose any sales over small details.

Sales and VAT Tax

Whether you deal mostly domestically in the United States or you sell to international customers, keeping up to date with sales and VAT compliance laws can feel like a challenge. This is especially true when taxes can vary from state to state, region to region. It’s far more convenient when your online shopping cart updates all of this information automatically.

1-Click Upsells and Order Bumps

Don’t leave any money on the table! Did you know that having 1-click upsells as part of your natural transaction process can boost conversions by as much as 40 percent? Suggesting additional products to buy at checkout can double your sales! If a customer is already interested in product A, they’d be a natural fit for product B (even if they didn’t know they were). You just have to nudge them along and make it as easy as possible.

Want to convert those fence-sitters into actual buyers? The option to create coupons within your landing page and order form pages exist as well. Sometimes all they need is a time-sensitive coupon that increases the level of urgency. No one wants to miss out on a good deal, so having this kind of functionality built into your e-commerce solution can increase sales significantly.

Integrations

Do you already use various third-party applications like email autoresponders, webinar platforms or fulfillment services? It’s important that all of these tools are able to work with one another in a seamless and easy-to-manage way, so you don’t waste your time with logistics and administration, manually updating data across platforms. They should all just work together.

With so many of us already using different membership platforms and online payment gateways, it’s important to always use a new solution that is easy to integrate within these other platforms as well. As you can see through the screenshot below, PayKickStart easily integrates with the likes of Paypal, Stripe, Ontraport, Kajabi, Aweber, Teachable and many other CMS and payment solutions.

Best of all, through the use of tools like Zapier, many of these integrations can be accomplished with just a few clicks of a button!

Affiliate Features and Tools

One of the fastest, most powerful, and most cost-effective ways to grow your online business is by offering an affiliate marketing program. And one of the great strengths of a solution like PayKickStart — you can help promote it with 50% commissions on the first year and 40% recurring commissions for life — is the amazing wealth of tools it offers to empower such a relationship.

The ability to track and pay commissions is built right into the system, including the ability to deliver instant, delayed and lifetime commissions. This kind of flexibility, combined with an easy way to share marketing materials with affiliates, empowers you with the ability to grow your customer base in a sustainable and profitable manner.

How to Get Started with PayKickStart

As you can see, there are plenty of amazing features and benefits of using a solution like PayKickStart to expand your business into a whole new area. To help better understand this process and start implementing these methods into your own business, I highly recommend you take a moment to attend the next upcoming webinar from Mark Thompson and how to take advantage of everything PayKickStart has to offer. Best of all, it’s free to attend!

There’s more to a shopping cart than just putting through a simple order. It’s about extracting as much value as possible while offering the best customer experience. You just need to have the right tool for the job.

How to Make Money Promoting Survey and Quiz Affiliate Offers

Remember the days of email and zip poll/survey offers being all over the place, and how they would pay out $1-$2 per lead? Back before GDPR and data regulations were in place, these offers were everywhere you looked. They still are today, but just not as popular as they once were. While these offers aren’t getting the same attention and promotion as they used to, personal data is big money and these same types of offers are still generating millions of dollars daily.

In addition to the “Complete this survey to get a free _____” offers that you’ve seen all over the place, the survey niche is still stronger than ever before. However, it’s not so much the smaller zip and email submit offers that are getting so much attention, but actually the data companies behind them. You’ve likely seen these names and brands before — InboxDollars, Pinecone Research, Vindale Research, and Survey Junkie are some of the more popular ones.

WAHadventures.com highlights many of these surveys on their site and say it possible to make over $250 per month by using survey and incentive networks like Survey Junkie, SwagBucks, MySurvey, InboxDollars and PanelPayDay in your spare time. If you are already making good money online, this might seem like nothing to you — but the average person, getting paid $250+ to take online surveys is like a dream come true! With this same concept in mind, this is why email and zip submit offers do so well. People want free stuff!

Even more, when you start to add a viral or personal interest factor into the mix, that’s when you will really start to see some great results. Just take a look at BuzzFeed quizzes and how they are still one of the most popular sections on their site. People love taking surveys, seeing results, and when you throw an incentive, prize, or money into the mix… big things happen!

The Business of Online Paid Surveys and Giving Stuff Away for Free

On the business side, these offers still do well because customer data is worth a ton of money. Most of the data from these survey sites are sold for huge multiples over what they are actually paying for people to complete a survey. They are also making a huge profit because a large number of survey takers will simply never get to the point where they can cash out (hitting the usual minimum $25-$50 thresholds), which ultimately just keeps that money sitting within the data company.

With all of that being said, millions of dollars are being spent daily from these ‘get paid to complete survey’ companies in advertising, content creation, paid search, and of course, affiliate marketing. To make the most out of all of this money up for grabs, be sure to follow some of the recommended steps below.

How to Promote and Make Money with Online Surveys

Now that we have an idea on the offers available, you will need to focus on how to drive traffic and convert these surveys to audiences that actually convert into leads. One of the best ways to bring in low-cost traffic and convert them into leads is through a survey/poll site or creating an ad campaign with an attractive call to action. Using surveys to generate leads is nothing new, but I will break down the process for you and show you how easy and effective it is.

PRO TIP: Before moving forward, you must check the affiliate promotion guidelines for any specific offer you promote. For example, many zip/email submit offers will allow you to create a custom landing pages, but other high-end survey offers might only allow for text or banner ad placement. Either way, just make sure you are promoting the offer in the required method so you don’t get all of your leads reversed.

Step 1: Find something that everyone is talking about!

If you want to get cheap clicks and grab the attention of audiences around the world, you need to find what everyone is talking about today. For example, “Donald Trump” is likely to be a hot topic for several years now, while “Lebron James” going the Los Angeles Lakers is bound to be a hot trend throughout the next NBA season. This also works well for any highly searched celebrities as well, or anyone is currently trending in the news. The good thing about both of these examples is that it would be quite easy to target these audiences through Facebook Ads, Media Buying, and Social Media.

Still can’t figure out what a good topic is to base your survey or ad campaign around? See what’s currently trending on Google Trends, Twitter, and Facebook.

Just for example sake, let’s take two celebrities (Jennifer Lopez and Jessica Alba) and plug their names into Google Trends. We can immediately see that there is a steady flow of searches being made for both and that they continually have a solid following online. Let’s move forward with that.

 

Step 2: Create a survey/poll landing page.

Using the topics above, I created a simple landing page that can be used for media buying (or banners if you were to resize it). This literally took two minutes to create within Canva. All you need to do is add some fancy images, create a title and make it look like an interactive survey.

There is really nothing that special about this landing page/media buying copy. Make sure you have a clean design and to the point. I also enticed the visitor to place a vote, by adding “BONUS: Vote Now & Qualify to Receive a Free Gift Card!“. (This can vary depending on your backend offer) All you want the end user to do is click on the image, button, or text you might have in place here.

Again, this is very simple, and depending on the time and effort you put into this, you can make it more advanced or even collect user data for yourself or a newsletter.

Step 3: Finding your backend offer

The next step in the process is to find an affiliate offer that you want to promote. Ideally, this should be a simple email, zip, or one-click submit type of offer. Once you have an audience click on your initial survey/vote offer, you can then pass them along to the affiliate survey offer to complete. You can either setup your own landing page and pass the user onto a confirmation page with stats, or pass them directly to the offer. Make sure you check on marketing options available for the campaign before promoting.

Leadbit currently has this offer active for audiences in the UK and is paying out .70 per lead. The offer can be promoted through mobile, display, emails, search and pop — which allows for a nice range of data, traffic, and split testing purposes.

Step 4: Promotions and getting traffic

Now that you have created your landing page or media buying ad copy, you are ready to go. The best way to generate targeted low-cost traffic would be Media Buying (popunders) and possibly Facebook Ads and using Facebook Fan Pages or Groups (direct relationship or ownership of a group). You could also start targeting news/celebrity sites/blogs through the use of Google Adwords (context display network), native advertising, and popunders ads.

To start playing around with demographic targeting and see how much of a demand there is for a topic, you can use Facebook Ads campaign tool (shown below), or play around with search reports on a tool like SEMRush — which currently shows ‘jessica alba’ at 368,000 searches per month, and  ‘jennifer lopez’ with 823,000.

Step 5: Tweaking and watching your numbers

The last step of making money with surveys/polls and news is to continually tweak your landing pages and ad copy to try and get the best conversions. Don’t put all of your traffic to one offer, the reason I went with celebrities, is that there is pretty much an endless supply of traffic related to them out there. See what works best with your traffic, and then expand out into different countries when you start finding success.

This concept is not just limited to celebrity campaigns, however with all of the attention towards the latest hot movies, celebrities attaching the President, and everything else going on… it’s a good market that hasn’t died down and likely won’t.

It all starts with a click…

A few things to point out here…

  • This concept is nothing new, but it should act as a reminder of how to reach new markets
  • Customization and creating unique landing pages and ad copy is key here
  • You also need to split test the end affiliate offer, as this will sway heavily

If you haven’t done anything with affiliate marketing or CPA zip/email submit offers, it’s one of the best ways to get started — as the conversions are usually very high, and the payouts are low. Which means you can start split testing campaigns fast and know right away if you are going to soon find financial success.

Top Dating Keywords and How to Create a Profitable Dating Site

With so many different ways to make money on the internet, it’s important not to fall into the trap of shiny object syndrome. And by this, we mean jumping from one idea to another and trying to get rich overnight. Even if this can be successfully done, it will likely only bring minimal results and only last for a short period of time.

A much better way to make money online is to look at the long-term picture and create a website, or an ad campaign that will continue to provide value, incoming traffic, and revenue for years to come. With virtually an unlimited supply of traffic and advertiser money out there to benefit from, it’s simply a matter of choosing a niche market, then making the most of it.

One such example of an industry that is completely evergreen and will have a never-ending supply of traffic and revenue, is the online dating niche — much like the weight loss and financial markets, they just never seem to die out as more people come of age daily. However, this is an extremely saturated online market as well. If you are going to jump into this area, you need to put in the time and effort to know who your audience is and create the best ad campaigns possible, specifically targeted towards geographic and demographic interest and data.

You might also be thinking about how saturated the online dating space already is — which is correct. If we take a look at the Wikipedia graph below, we can see just how many members are subscribed to the top dating sites. However, you will also learn that there are hundreds of online dating sites with affiliate programs, and millions of individuals throughout the world are trying online dating for the first time daily.

As for growth, Nasdaq reported, “Online dating is also gaining traction overseas, most notably in China, where revenue is estimated to total $1.6 billion for the year by the end of 2016.” For even more updating online dating numbers, we can take a look at some stats and revenue growth charts from Statista.

  • Revenue in the “Online Dating” segment amounts to US$1,383m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 3.9% resulting in a market volume of US$1,610m in 2022.
  • User penetration is at 5.7% in 2018 and is expected to hit 6.3% in 2022.
  • The average revenue per user (ARPU) currently amounts to US$4.70.
  • From a global comparison perspective, it is shown that most revenue is generated in the United States (US$590m in 2018).

So what does this mean for content creators, site owners, and affiliates marketers?

Simple… a world of opportunity and growth! And also, stop focusing all of your efforts on just the U.S. and English speaking markets!

With all of that in mind, today we are going to walk through the process of how to create a profitable dating and relationship blog. This is a perfect business model or marketing method for anyone to get started with online and affiliate marketing. Even better, this method also doesn’t require a lot of upfront money in the process and is ideal for anyone that would like to focus more on putting their free time and effort getting put to good use.

This process breaks down into the following three steps.

  1. Know your audience and target demographic
  2. Have a form of monetization (ie: affiliate2day)
  3. Promote your site with SEO and social media

Be sure to follow along and consider your options with making money in the world of online dating and providing relationship advice to the millions of people who are searching for these types of resources daily.

The Target Audience and Demographic of Your Site

While it might seem like your audience and the demographics of your site would be anyone who is single and is looking for a relationship, you would be correct, but you would also be way too generic at the same time. Instead, if you want to make money and be able to rank above the competition, you will need to have a very niche specific site that not only caters to a specific gender but also provides them with exactly what they are looking for.

When looking at the type of content to create and how to target an audience, a perfect example of this can be seen below in this dating keywords list from Modovo. While many sites will list one or two keywords to target, Mondovo has done an excellent job with listing a wide range of long-tail keywords and search phrases — all related to everything dating.

In that same article, we can also take a look at some of the most searched dating keywords as well. When doing any research on these dating keywords, be sure to look at the additional long tail keywords and other ways that you can spend this into more creative topics while giving the audience exactly what they want. For example, you might see that “dating app” and “dating sites” have more than 600,000 searches per month. But going after a search phrase like “what to do on a first date” (with 5,400 searches per month) has a completely different focus and mind set. Depending on what keywords and search phrases you are going after, you will have to create content based on these needs and individual call-to-actions that relate to the users need.

When creating the content for your site, it’s important to always focus on not just your end goal (which is likely to get users to sign up for a dating offer) but to also rank higher in the search results with the most targeted content possible. If you have a site that is strictly focused on kissing, you can cover every type of kissing/making out search phrase there is. You can see a few more examples of these keywords below.

Sticking with this same concept, you can use any of the most searched for phases at the beginning of this section, then plug them into Google and see more “related searches” like the ones above. For best results, create one super long article with all of these topics covered, or multiple articles (2,000+ words in length) and link each of them back to each other on your site.

How to Best Monetize Your Site Content

The great thing about creating dating tips or relationship blog is that there are plenty of ways to monetize your content. At the most simple form, you can always use Google Adsense ads on your site and make a small portion of the revenue generated, or you can promote individual dating related offers or actual dating sites in themselves. In most cases, going with an affiliate offer to send leads to a dating site is probably the best option — since that is likely what your audience is interested in.

As mentioned earlier, there are now well more than a billion active sites on the internet today. That is a lot of content, and way too many distractions out there. This is especially true if you plan on converting your audience into a lead after just one visit. A better way to connect and provide value to your audience, might be through the use of an autoresponder series where you can deliver quality information, guides, and resources over time.

This is just one of the many forms on monetization available to site owners and bloggers today. Through the visual below we can see how marketing might start through ppc ads, forum posts, banners, or even social media… but that is just the start of the process. It’s then up to your content and websites to flow the user through a process where they trust your content and find value in it, then also subscribing to your mailing list, and also be ready to take action through your site.

This isn’t just an effective business model for brands and site owners selling courses of digital products, it also works in the world of online dating and relationships as well. Once you have a content focus and target audience in place, don’t just think of a monetization play and how to make money — consider your options with longterm subscriber and revenue growth as well.

Also mentioned earlier, the online dating space is absolutely saturated with content, competitors, money, and advertising options — however, there is still plenty of room to compete and make money as well. There are many well-known brand name US dating sites, many of which you probably already know and maybe even use or promote. The same holds true for dating outside of the US. If you are only targeting the USA or just English-speaking countries, you are missing out big time! Take a look at this list of the world’s most single countries.

  1. BRAZIL, 10%
  2. KENYA, 15%
  3. SOUTH AFRICA, 24%
  4. RUSSIA, 25%
  5. CANADA, 27%
  6. U.S., 28%
  7. ITALY, 29%
  8. JAPAN, 31%
  9. BRITAIN, 34%
  10. SWEDEN, 47%

To make all of this easier to follow, we will use Affiliate2Day as our example affiliate program for monetization on dating tips or relationship blog. Like many other affiliate networks, Affiliate2Day is a dating-specific affiliate program that offers compensation when someone joins or purchases on one of their dating websites.

The benefit of using a dating-specific platform like Affiliate2Day, is dating is all they do! This means they know what type of landing pages, ad creatives, traffic sources, and types of audiences and demographic targeting work best. With all of this in mind, their platform also has affiliate managers with this same knowledge, who are more than willing to pass it along to any dating affiliates to increase leads, revenue, and earnings for both sides.

If you don’t already have an affiliate account with them, you can create one by clicking here. It’s free to create, and you will quickly be assigned to an affiliate manager that can help you get started with your first dating ad campaigns or placements on your site.

Most of my site readers should already be familiar with the process of affiliate marketing and how to set up their first campaign. You simply join a program, grab your affiliate link, and post it to your site. For a program like Affiliate2Day, it would be best to place call-to-actions throughout the content on your site. If you were going to promote the dating offers through paid marketing and media buying, then using unique landing pages that cater to different demographic audiences and their interests would be best.

When attempting to make money with a dating and relationship blog, it’s important to keep your efforts focused on one common call to action. For example, if you know your target audience is ‘single men’ living in the ‘United States’ and speak ‘English’, this should be the main focus of your landing page (while also have a call to action on the page for “Single Men” and also having a picture of a female on the page. This all simple advertising 101, but if you have any questions or need custom ad copy created, Affiliate2Day can help with that as well.

Generic monetization methods that are commonly used are often a rev-share solution like Google Adsense, an individual product/service, or affiliate marketing. In the case of Affiliate2Day and running dating offers, this would prove most effective on sites that have dating or relationship offers. No matter what you decide to promote, make sure not to load the site up with too many monetization options or distractions, as this can lead to site readers being overwhelmed and simply leaving your site. This can also be a headache for tracking site earnings as well.

In reference to making money with Affiliate2Day, affiliate partners have three monetization methods to choose from.

  • Pay Per Sale: 25% of sales amount + $25 sign-up bonus
  • Pay Per Lead: $6 to $8 per lead generated
  • Pay Per First Order: $150 to $250 per first order

If you aren’t sure which monetization method is best for your site, I would recommend going with the “up to $8 per lead” option, as this will give the best results overall while also letting you know the type of data and leads you have flowing through your site. For sites with higher quality content, or those focused strictly on dating/relationship articles, it would likely benefit more from the “$250 per first order option”. The same holds true for the 25% pay per sale program as well, so it’s worth testing on both sides.

Affiliate2Day Referral Program:

Another way to make money with Affiliate2Day is to refer other site owners and affiliates to their network, and then earn 10% of their commissions. This is an ideal offer for any bloggers or site owners that already cover the topics of making money online or affiliate marketing.

Affiliate2Day Anniversary Bonus Promotion:

Everyone loves to celebrate their anniversary, and Affiliate2Day is doing just that. Best of all, they will be sharing the experience with their site partners and affiliates as well. Here’s what you need to know:

This promotion will take part between September 1st – September 30th.

The bonus promotion hasn’t started yet, but that doesn’t mean you can’t start preparing for the event to take place.

The program is broken down as follows:

FOR ALL AFFILIATES

  • Earn $100 for each new sub-affiliates referred to the platform
  • Affiliates will also earn 10% from the earnings made by each affiliate referred
  • The more sub-affiliates referred, the more potential earnings throughout September
  • Log in to your affiliate account to grab your code and start referring affiliates today

FOR PPS AFFILIATES ONLY

  • Boost your affiliate earnings to the next level by referring as many customers as you can. A $1000 bonus is up for grabs to any PPS affiliates that can reach 200 sales!
  • Start today and get a jump ahead of the competition. The more referrals you send, the more likely you are to hit your bonus and sales required in September.

As stated on their site, if you’d like to take part in the event, “simply send a request via the contact form on their site, and mention your affiliate ID or username.” — once that is done, you will then receive a confirmation from their team, and the bonuses will be added to the winner’s accounts by October 20th 2018.

Now that we have a content monetization method in mind, we can now move onto the content promotion part.

Attracting New Site Visitors with SEO and Social Media

Creating a website or a blog is extremely easy. Content creation is also very easy as well, and can even be outsourced if you don’t know what you are writing about. One of the most important factors when attempting to make money online with a website or a blog, is knowing how to get a consistent flow of new visitors to your website.

Two of the most common and effective ways to accomplish this is through the use of SEO and social media. As mentioned earlier, ranking at the top of Google for any type of generic term is nearly impossible. This is why you are going to have to get creative and unique with the type of content you create. We recommend you go after long tail keywords and make your content as specific as possible, not only so you can target your audience, but also make it more likely that they will take action when they get to your site.

However, there are better ways to approach this process. For example, using a tool like SEMRush, we can plug in any dating or relationship blog and see what keywords they are currently ranking for. We can also see their placement in Google, how many people search for that phrase monthly, the difficulty in ranking for that keyword, and also a direct link to the article that is ranking. Obviously, you don’t want to copy the content on these sites, but instead, study the long tail keywords that are ranking and getting traffic, which you might not have found otherwise. You can see an example of all of this below.

At the same time, if you are completely against the idea of waiting around for your site to organically rank in Google, you can also focus your efforts on social media. Twitter, Facebook, and Pinterest are three of this hottest social platforms for building a following around relationships and advice — and Facebook Ads is ideal for targeting singles based on their interests and locations (think custom landing pages here).

No matter what method you choose, understand that it’s all about the time and effort that you put into your content, call to actions, and link building/promotion efforts. With more than a billion active sites on the internet, creating a site and content means nothing — it’s all about the value, delivery, and getting it in front of the right audiences.

Can You Really Still Make Money in the Online Dating Space?

Without a doubt. Just ask any of the top dating affiliate platforms on the internet today, and they will tell you they are paying out thousands of dollars per month to hundreds, if not thousands of their site partners — and best of all, affiliate marketing is paving the way. This means you can test different dating sites, content offers, and traffic sources, to see which work best for you.

As always, I can only provide you with so much information and details. To see real results, you need to actually put all of this into action. If you haven’t started a website or blog yet, follow this guide, and feel free to shoot me an email when you get started. I would love to hear about your online success!

My First Affiliate Checks and How It All Started!

While I was cleaning up my office, I came across a few copies of some of my first affiliate checks I earned online over twenty years ago! It’s funny when I think back to how you got started, because everything was so different, yet the same. Affiliate marketing was just starting out… companies were taking a chance at a new form of advertising and most didn’t know what to expect. Imagine if the Amazon.com Associates Program had never exist… would affiliate marketing still be as big as it is today?

C’mon everyone, hop into the delorean…  and let’s step into the affiliate time machine and go all the way back to 1997!

Back in the 90s… Domains Cost $70!
Before finally spending the big bucks to get my own domain, I spent years on free web hosting sites like Geocities, tripod and mostly through my free AOL accounts. Who didn’t have 20 or 30 free AOL disks sitting around… so I went for a very long time without having to pay for internet access. Getting my own domain several years later was one of the biggest events yet to hit my business, not to mention… one of my first big expenses!

networksolutionsdomainregistration by you.

Back in the 90s… CJ was Personable!
Sure, Commission Junction is now one of the largest affiliate networks out there… if still not the largest! However, years before ValueClick even thought about buying them, I was an affiliate and merchant on their network for years. Along with your monthly check, you also received a printed letter from CJ and their President Lex Sisney… and YES!, he actually did sign off on each of these original letters.

commissionjunctioncheck by you.
Commission Junction Monthly Statement, Signed by President Lex Sisney

Back in the 90s… Checks were smaller, but meant so much more!
No matter what sites you visit today, it’s not hard to come across their affiliate program. Back in the 90s they were far and few… and many companies weren’t even online yet! One of the first companies I worked with was a hosting company called eAds, and they were the equivalent to what ValueClick Media and CasaleMedia are today. They had a small network of banner advertisers that you could place on your website and you would be paid a specific amount per click.

eadscheck by you.
eAds Check: $10.45, September 16, 1998

One of the most lucrative companies I worked was a hosting company called AdGrafix. What was really great about their affiliate program was that they offered residual income on any new web hosting clients you sent them. I used to go into the AOL chat rooms and find people that wanted to get a website for themselves or their companies. I was around 15 or 16 when I started pushing the web hosting programs and they continually made me residual income for years. Affiliate programs now as days just pay a large affiliate commission per signup, to avoid paying nice residuals and keep it for themselves.

adgrafixcheck by you.
AdGrafix: $29.65, October 5, 1998

Back in the 90s… Amazon was King!
Not only was Amazon.com one of the largest and fastest growing sites online, they were also one of the first affiliate programs available. Here is one of my earlier checks from Amazon.com. During the first few years of their associate’s program, you could earn 5-15% on sales, depending if they were books or movies (since that is all they sold at the time). Using FrontPage97 I created hundreds of celebrity pages with Amazon.com book/movie listings to generate sales. The high-quality content from the sites ranked very well in the search engines, bringing in new traffic and sales. Still, at this point, I hadn’t spent any advertising dollars to promote my sites… but I was still able to send Amazon.com a couple hundred thousand dollars in sales.

As my online shopping sites became more popular, so did affiliate marketing. I added new advertisements to the site and found I was starting to make more money from getting signups to CPA offers, then pushing sales for Amazon. I gradually moved everything over to a CPA perspective for affiliate marketing and my main focus.

amazoncheck by you.
Amazon.com: $38.72, Jul 30, 1998

Back in the 90s… it was all coming together!
Everyone has to make a start somewhere. Below is one of my first financial reports and as you can see, payments from AdGrafix hosting revenue was one of my biggest money makers. Seeing this type of revenue, while just starting high school, only fueled the fire to excel and make the most out of what I had started. It was only a matter of time before everyone else started to get into the game and more affiliate marketing opportunities became available.

97revenuechart by you.
Beginning Monthly Earnings Chart – 1997/1998

Back in the 90s… The Almighty Banner Started it All!
But what really started it all?… it was “The Almighty Banner Ad“. Before affiliate marketing, before affiliate networks, mailing lists, and blogging… there were always banners, and even more importantly, the AOL Web Diner. The Web Diner was a chat room on AOL where webmasters and designers could talk about what’s happening on the internet. Long story short, I made my first dollars online by designing 468×60 banners for people to promote their website. There was no Paypal at the time, so I would receive actual dollar bills in the mail… well, most of time (imagine that, people ripping a 15-year-old kid off!) Nonetheless, the experience was amazing and even in it’s the smallest form (of $1.00), it showed the true potential of the internet and what was to come!

Looking Back, 20+ Years Later…
It’s amazing to look back and see how everything started. I still have my original computers that I worked endless nights on, cranking out new web pages and absorbing as much information as I could. I should load them up again and see what other old school goodies I can find. It’s been an amazing journey, and it’s still just in the beginning phases… I’m still so excited for what the future holds and the fire is still burning to excel that much more!

When did you make your first dollars online and what stories do you have from yesteryear?

How Attrace is Changing Affiliate Marketing with Blockchain Technology

Every once in awhile something new hits the industry and it grabs the attention of audiences around the world. In the business of affiliate marketing we all know the importance of technology and crunching the numbers as much as possible to make a profit —  however, the core foundation, basic principles, and how affiliate networks are tracking leads and paying out commissions to affiliates haven’t changed much over the years.

Sure, there are faster payments, more offers, and better tracking technology, but doesn’t it seem like we should be more advanced and have more control over such analytics and data? With so much emphasis on blockchain technology and everyone talking about Bitcoin as being the future of personal and business finance, I think the next question is how blockchain will disrupt the affiliate marketing industry.

That is exactly what Attrace, a decentralized affiliate marketing network, wants to do with their brand new and blockchain technology-driven platform. Today we are going to look at not only how blockchain technology can disrupt the affiliate marketing industry, save merchants money, and also help affiliate marketers earn more than ever before.

The Time for Blockchain Technology is Now

As mentioned earlier, if you’ve heard of the phrase blockchain, you’ve likely heard it associated with cryptocurrencies like Bitcoin. The reason why blockchain is so popular and gaining so much attention, is because it’s changing the way data is transferred among users, makes only payments and transactions after, and also integrates the power of a decentralized internet in the process.

With so many companies using blockchain to protect their data, make transactions safer, and also keep all sides of the party safe and secure,  it seems like a perfect fit for affiliate marketing as well.

This is where Attrace comes into play.

Attrace Affiliate Network and Features

With so many opportunities in the world of affiliate marketing, every once in awhile you will come across a new network or tracking platform that takes advantage of the technology around it, and makes a solution that’s better for everyone. Today we can look at a trace and see that they are building a platform with the future in mind, while also catering to the affiliate and advertiser alike.

When you look at the impact of affiliate marketing around the world and see that billions of dollars are generated every year, it’s also important to realize there are hundreds of millions of dollars being paid to affiliate networks in transaction fees. With these basic concepts and financial figures in mind, it would make perfect sense for someone to develop a decentralized platform with minimum transaction costs to the advertisers, and making the withdrawal and payment process to affiliates more seamless.

That is exactly what Attrace has focused their efforts on creating, which we can see through the short explainer video below.

For anyone that has ever signed up to an affiliate network as an advertiser or merchant, you know there are several costs involved —  such as the initial setup fee, integration, program management and of course the ongoing transaction costs. If you are paying out several thousands of dollars to your affiliates, you will likely be paying thousands and transaction fees as well.

It’s not just on the merchant or advertiser side that you will find new improvements, features, and benefits, Attrace has built their network with the affiliate marketer in mind as well. As more people continue to use mobile devices and different types of browsers and ways to access the internet, it’s always a question of how well your leads and sales are actually being tracked. Just the smallest percentage of leads getting lost or scraped can be the difference between a successful campaign, or a failed one.

All of these elements and focus points are a top priority for Attrace, while also focusing on the following areas:

  • Very low fees
    Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.
  • Faster Real Value payments
    Instant commission payout instead of waiting for weeks if not months, based on very precise definitions and dynamic scaling.
  • Fraud detection
    Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.
  • No more tracking problems
    Every individual click/referral will have a unique ID, resulting in the fully reliable tracking of the Publishers’ performance.
  • Direct connection between Publishers and Merchants
    The Attrace platform enables direct communication between Publishers and Merchants via the advanced messaging board.
  • No Merchant restrictions
    Long Tail and Emerging Markets acceptance will be based on reputation, not at the discretion of Affiliate Network.

With so many features and benefits in place, it wouldn’t be surprising to see the floodgates open for advertisers and affiliates to join a new platform like Attrace. At the same time, with so many elements in play and the technicalities of the blockchain, this will likely be a transition and work in progress for months and years to come. You can actually see how all of this will come together through the timeline created by Attrace, while also seeing their projections and goals over the next year.

How to Get Started with Attrace Affiliate Network

There are two ways to get started with Attrace affiliate network —  the first is to sign up through their telegram group or to take part in their upcoming ICO token sale — which is also featured on their main page.

No matter which of the methods you decide to go after, it will be quite interesting to see how blockchain technology continues to change the way we all use the internet and especially in the world of affiliate marketing.

GDPR Rules, Fines and Compliance – What You Need to Know

As most business people know, taking care of sensitive and personal data of customers is of the utmost importance. Failing to do this could see you getting on the wrong side of your customers and the wrong side of the law – and the penalties can be severe. In the past, the Data Protection Act has provided regulations and guidelines to help businesses to implement data protection policies. However, this is now changing with the introduction of the GDPR.

How will this affect your current business and email marketing efforts?

The biggest question is always what needs to be done next to make sure you are compliant. iContact answers this easy enough with the following statement from the site:

The good news is, if you are already following email marketing best practices and asking your subscribers for permission to join your email lists via a subscription form on your website or requiring the subscriber to tick a box on your ecommerce site (and you can prove this ), you are well on your way to GDPR compliance.

Just like CAN-SPAM came out several years ago, and caused a big fuss, GDPR will likely do the same but everyone (and all of the major solution providers) will make compliance process quite simple and direct.

In order to ensure you do not end up being penalized as a result of failing to implement these new regulations properly, it is important to keep up with the latest developments. Businesses that do not follow these new regulations, which are due to come into play within a matter of weeks, could find themselves facing serious consequences. These regulations are all linked to how data is handled by businesses and it is important for all businesses, large and small, to get to grips with them.

Just like any new laws and regulations that are about to go into place, they have some hefty fines lined up for anyone looking to be made an example of. Imperva has a nice write-up and infographic on the new laws, and their associated fines as well. As you will see from the infographic below, the fines associated with the GDPR are quite high… with maximum fines hitting the $22 million range! In short, prepare your business now, or pay the price later on!

Fortunately, the government has already put a lot of information online about the GDPR, so those with lack of understanding can make sure they do their research to find out what needs to be done. Furthermore, specialist experts from specific industries are being taken on so that businesses can turn to someone with expertise in their specific industry in order to ensure they are following the new regulations to the letter.

One thing to remember is that your business does not have to be located within the EU in order to be tied to these regulations. The regulations also apply to businesses that are not in the EU but that sell products and services to others that are in the EU. Therefore, make sure you do not ignore these regulations just because of the location of your business, as you may find that they also apply to you because of the location of your customers.

How to Prepare for the GDPR Going Live on May 25th, 2018

As fun as it is to read up on all of these new laws and legal jargon, it’s much more exciting to watch a short video that breaks it all down. Not only will you learn more about what GDPR is, but you will also discover eleven things you need to make sure you have in place before May 25th hits and the law goes into effect.

An even better and more detailed resource on how to keep your business safe and compliant is this Forbes article on how the GDPR will affect advertising and e-commerce. With nearly all websites, blogs, and online businesses collecting emails, data, or placing cookies on their visitor’s computers, this is something we all need to be aware of.

How to Stay Up to Date with the Latest GDPR News

Since the new regulations are only just coming in, there may be some teething problems to begin with. This means that there is a chance there could be some changes and adaptations to begin with. In order to ensure you continue to implement the regulations properly, you should keep on top of any chances and developments. You can also hire the services of experts to help you get to grips with the GDPR as well as to help keep you informed as and when any changes are made.

With the introduction of the new regulations, all countries within the EU can benefit from the same data protection laws, which can help to make things much fairer and far easier to understand. Having different sets of rules from one EU country to another could be confusing and frustrating for both customers and businesses. Experts believe that these new regulations will help make things far easier to manage and understand as well as ensuring fairness across all EU countries.

However… only time will tell, and it will be interesting to see how the next few months play out after GDPR goes into affect.

Affiliate Marketing in Asia – $1 Trillion Up for Grabs

Affiliate marketing has completely changed the way advertising and business are done on the internet today. What started out as a simple referral-based monetization platform from Amazon, and then soon adopted by Google, quickly spread throughout the industry and is now used by millions of businesses and brands around the internet today. At the same time, affiliate marketing first got its start in the United States, but soon found itself making its way around the world over the years.

One of the most common things United States-based affiliate marketers and brands neglect to focus on is the power of affiliate marketing and targeting towards other countries around the world. Just because you are living in a specific country or region, it doesn’t mean that you should be focusing all of your advertising and online marketing efforts there. This is especially true when you factor in the amazing demographic and geographic targeting options available online today. At the same time, language and translation barriers are really no excuse as well — there are plenty of low-cost services out there that this can be outsourced to.

Affiliate marketing in the U.S. is expected to be worth $6.8 billion over the next five years; in the UK alone it is already worth $1.6 billion. With these two markets already in demand and quite saturated, it might be best to start focusing your efforts on Asia. It was also pointed out that “Asia’s e-commerce spending hit US$1 trillion in 2016 alone”. (source)

With all of this in mind, today we are going to take a look at affiliate marketing in Asia, and why it simply can’t be ignored. Special thanks to Leadbit, an industry leading direct advertiser and affiliate network, for providing the infographic visuals and stats on each of these breakdowns.

Affiliate Marketing in India

Of all the countries and regions in the world today, India is growing at one of the fastest rates — both with people and their technology. More people are getting online than ever before, and with a population of more than 1.3 billion, this market is huge enough for any business or affiliate marketer to see huge results from. At the same time, of those 1.3 billion, less than half of them have access to the internet (whether it be through the internet or mobile devices).

When it comes to internet usage, most Indians are spending their time watching online video and using social networking platforms — both of which offer amazing demographic targeting and advertising options. It’s also important to consider your language usage and targeting as well. While English is one of the main languages in India, it’s just one of many.

As for promoting offers in India, this is something that many affiliate marketers and brands might struggle with, as traffic to individuals with India is usually pretty cheap, but the conversion rate on any type of credit card or payment offer is usually low. However, this doesn’t mean you can’t find success. Evergreen offers like weight loss, health supplements, and anything else that everyday people need on a daily basis is well worth a test in this region.

Affiliate Marketing in Thailand

While India is one of the largest world markets that many brands and affiliate marketers are taking advantage of right now, Thailand is also making its way onto the radar. With a population of around 70 million, and more than half having access to the internet, this demographic is quickly getting online and looking to take advantage of what the internet has to offer.

Just like with promoting offers in India, it will be tough to find winners, but again… traffic costs are also at a fraction of what you would expect to pay to target countries like the United States, Germany, New Zealand and others.

Internet usage in Thailand is mainly focused on search engines, social networks and shopping online. Thailand residents who have access to the internet, are getting online nearly every day.

Affiliate Marketing in Vietnam

The common theme that we are seeing with affiliate marketing across Asia, is that the traffic sources are cheap, and the monetization and affiliate offers are slim. The benefit here is that the competition is low, but if you can master the art of finding success with one offer in an Asian country, you can likely replicate it with others as well.

Next, on the list, we have Vietnam. With a population of almost 100 million people and nearly half of them being online, this market is just waiting to earn affiliate marketers millions of dollars. Like many other countries on this list, social media and search engines are the best ways to reach such audiences.

When it comes to social media in Vietnam, Facebook, WhatsApp, and Google+ Lead the way — which is quite different from what you might be used to seeing in US and English-based markets.

Affiliate Marketing in Singapore

Singapore is one of the most well-known and recognized names in the world, yet they only have a population of around 6 million people, which more than half of them already being online. With an average daily internet usage of seven hours, most users are spending their time in the search results, social networks and watching online videos.

One of the key takeaways to remember about targeting an audience in Singapore, is that 91% of the people in the country are accessing the internet daily. Even though there are less than 10 million people in the country, almost all of them are accessible online.

Affiliate Marketing in Indonesia

As we move away from the small population of Singapore, we jump over the massive population of Indonesia, which is around 262 million. With more than half of the country already having access to the internet, it’s yet another country on our list that will offer an amazing opportunity with demographic and geographic targeting, while also offering low-cost traffic in the process.

Something to consider when marketing to Indonesia, is that Islam is the main religion of the country. Considerations here shouldn’t be just on the language and religion factors, but also what type of offers might better apply to them as well.

Like many other countries, Indonesia is very social media hungry — with more than 106 million people accessing social networks regularly. With Facebook being the number one social platform of choice, it also paves the way for great demographic advertising through the Facebook Ads platform.

Affiliate Marketing in Taiwan

Taiwan is another big name in Asia, and there are currently has more than 23 million people living in the country. What makes this country stand out from others in it’s surrounding areas, is that there is a heavy demand for Facebook, and a great majority of people in the country already have access to the internet.

With more than seven hours of internet browsing taking place daily, most of this time is spent on search engines and social media, while some shopping and emailing, of course, takes place as well.

Affiliate Marketing in Hong Kong

Another well-known name, yet small in population, is Hong Kong. With nearly all of their population already having access to the internet, if you can find a profitable way to market to this audience, you could find some big success.

More than 97% of residents within the country are accessing the internet daily, mostly to use search engines and social networks — while also spending 6 hours a day online in the process. The one demographic stat to point out here is that 38% of the population falls into the 25-34 age range, which is perfect for selling products, services and offers to. However, it’s simply a matter of finding the right offer to promote and squeezing enough profit out in the process.

Affiliate Marketing in China

Last but not least… we have the massive population of China, which currently sits at 1.4 billion. With so many different factors at play, China can be one of the most profitable, yet frustrating, markets to master. Not only will affiliates and brands have to master the art of language and translation, they will also need to cater to a whole new world of regulation, censorship, and limitations that Chinese users have to deal with on a daily basis.

Of all the countries mentioned in our list, China has a steady structure of what users are doing when they get online — which consists of mostly shopping online, checking the weather, communicating through social media and downloading photos online. Something interesting you will also notice is that none of the major social networks are in play here either. (as they are mostly all blocked)

China is a massive multi-billion dollar market, but also one of the most confusing to master. There is also a lot of focus on how affiliate marketing is bringing new brands and businesses into the Chinese market right now as well. Since this method has worked so well in other countries, there is no reason why we shouldn’t continue to see the same success as more brands make their way into China.

How to Find the Best Affiliate Offers to Promote in Asia

While we tried to cover the many different ways affiliate marketing can play a role in Asia, it’s actually more about how to best understand, target, and monetize the audiences around you. With so many traffic sources and demographic targeting options available today, it’s quite easy to run an ad campaign to any of the countries listed below, and also doing a quick split test.

The other factor in play here is to find an affiliate network that provides access to offers for each of these countries. When doing so, be sure to keep an eye out for different ad copy, creatives, and landing pages that are already pre-built to the specifications of each country (ie: in their own language and style).

As mentioned at the beginning of the article, special thanks to Leadbit for the visuals and stats to make this post possible. Affiliate marketing is changing all of the time, and if you want to stay ahead of the curve, you need to start expanding your campaigns to new areas of the world.

Leadbit currently has affiliate offers for all of the countries listed above. Be sure to check out their ad network and explore your options with affiliate marketing in Asia today.

5 Reasons Why Media.net Is a Top Alternative to AdSense

Many online publishers assume that Google AdSense has a monopolistic stranglehold on the contextual ad market, particularly for smaller publishers who may not be able to work out more lucrative deals with other networks or privately with advertisers directly. They assume that Google AdSense is the be-all and end-all of this type of advertising and that is simply not true.

Whether you’re getting into this market for the first time or you’ve been suspended, disabled, unapproved or even banned from AdSense and are looking for a viable alternative, Media.net is more than worthy of your attention. It’s an ad network that powers the Yahoo! Bing network of advertisers, meaning that you are working with a couple of the biggest technology brands in the history of the web. They say you can “tap into one of the largest pools of advertisers in the world” to “maximize revenue from your online content.”

So, what are some of the biggest reasons why you should sign up with Media.net as a publisher?

1. Large Established Base of Quality Advertisers

One of the primary appeals to Google AdSense is just the sheer number of advertisers who are actively bidding on the network. This intense competition lends itself to better ad rates for publishers who run the units on their websites. But again, Google is hardly the only player in town.

As mentioned above, Media.net exclusively powers the Yahoo! Bing ad marketplace. This gives you access to all the major buyer networks and around $6 billion worth of search demand. All of the major demand-side platforms (DSPs) and ad exchanges are actively competing for your traffic, which in turn will help to maximize your revenue.

You’d be extremely hard pressed to find another Google AdSense alternative that boasts that kind of volume, that kind of competition, and that level of quality among its advertisers. That is the reason why huge online publishers monetize their traffic with Media.net too, including everyone from Forbes and Reuters to WebMD and Marie Claire.

2. Dynamic Optimization

Having access to a massive base of high-quality advertisers doesn’t mean very much if the wrong ads are being shown to the wrong people at the wrong time. If you’ve got a website that online marketing, ads about vintage tea sets probably aren’t going to perform very well.

Media.net boasts of some truly impressive ad serving technology that will dynamically optimize the ads to best suit your content at just the right time for just the right audience. Media.net is a pioneer in the display-to-search (D2S) advertising format, monetizing your content using a CPC model. Advertisers bid on your display placements on larger CPC budgets and you get paid the most possible as a result of filtering the intent of the audience.

One feature that is especially handy is the fact that the simple two-line JavaScript code you paste into your website’s design template will dynamically yield either text ads or display ads. The network technology will automatically optimize this decision for the highest revenue potential. You’ll also enjoy a 100% fill rate across all verticals and ad formats, so every last impression is being monetized to its fullest potential.

3. Highly Customizable Style and Design

Relying on the advanced optimization engine is one thing, but you still want to exert a certain level of control over how these ads will look on your website, right?

The Media.net ads that are served on your website can be customized to match the color scheme and style of your design and layout. It has been clearly demonstrated that a “native advertising” approach to such ads is much more effective, blending the ads in more effectively with your original content to create a more aesthetically-pleasing experience for your website visitors. The ads should feel like they belong there.

The versatility of options here, particularly in terms of different ad formats, is equally impressive. You can utilize desktop interstitials, like the above example served on Forbes, to maximize returns on these high-value impressions. Advertisers are willing to pay top dollar for this kind of exposure and attention.

The “below the article” ad unit takes on a form similar to the native advertising that you may see all around the web these days too. It looks like recommended content that is seamlessly integrated with your own content.

On the mobile side, you can take advantage of the mobile docked ad unit. This ad unit remains docked at the bottom of every page, ensuring that every mobile impression counts. It is supported on all iOS and Android devices, including iPads and tablets. Considering the continued growth of mobile usage, it is absolutely critical that you monetize your mobile content just as effectively and specifically as you do with your desktop content.

4. Ad Specialists Optimize Your Earnings

A very common complaint that you’ll hear from just about anyone who has had to deal with Google, whether that’s with AdSense or any other product, is that it becomes almost impossible to connect with an actual real-life person to come to a suitable solution. Your emails may never get answered and, if they do, you may only receive a canned response. That’s no good.

Media.net is different in that every partner, every publisher, every advertiser is assigned a dedicated account manager to address any questions or concerns you may have. That personal touch makes all the difference, because it means that you have an actual person to help. This is the kind of service that is usually reserved only for “top tier” publishers. But at Media.net, every publisher, large or small gets dedicated personal support. Furthermore, there are optimization specialists working around the clock for your mutual success and benefit.

5. Powerful Self-Learning for Contextual Ads

You know how the predictive text on your smartphone’s keyboard gets better and better the more you use it? After a while, it starts to understand what words you use most frequently and in what order, getting better and better at not only completing the words you type, but also predicting the next words to follow? The learning algorithm with Media.net works in much the same way.

The contextual ads that show up aren’t being called up based solely on information gleaned in that single moment. Instead, advanced calculations are being conducted based on your history with Media.net, gleaning what ads perform best on your platforms and channels for what kind of content. It needs some time to understand and absorb your content.

Once it does, though, it will be remarkably well equipped to serve contextual ads that are specifically relevant to your particular audience, ads that are more likely to attract clicks and perform well for you. This auto-optimization process is continuous, so your performance with the network will only get better over time.

Here is where you can sign up with Media.net. You can get started in less than 10 seconds by providing your website and email address.

5 Possible Reasons Your Website Isn’t Converting

Conversions are crucial to making a website successful, but there are plenty of things that can interfere with an optimal conversion rate. Converting site visitors into buying customers is a tricky challenge, but the right strategies can make your website a successful powerhouse that turns visitors into profit.

You Aren’t Driving Traffic to Your Site

Your website can offer the perfect look, navigation, and content, but that means nothing if users can’t find it through search engines. An optimized site makes it easier for search engines like Google to crawl and index its pages. Invest in an SEO audit; a marketing agency that specializes in search engine optimization can assess your site and indicate the areas that need work.

Think of an SEO audit as a type of “health check” for your website. During an audit, SEO specialists poke around in the technical infrastructure of your site, observing on-page elements and off-page features in order to enhance search engine visibility, usability, and ultimately conversion rates. As the chart below shows, there are critical website SEO issues that can impact the way your website is run, including duplicate content, missing information, broken internal links, and the like.

Once the SEO team has assessed your site, they’ll present their findings and offer services that can help correct weak points.

Your Website Isn’t Responsive

It should come as no surprise that mobile usage continues to increase, and if your website isn’t responsive, you could be losing out on a core segment of consumers. There are two major templates used to create a mobile website: mobile templates and responsive design. What’s the difference? Responsive design does a website to adapt to any screen size, regardless of device.

In contrast, a mobile template requires a second, mobile-only website or subdomain, and these templates are built for a particular site—not for screen size. This can result in a poor user experience. According to Google’s Think Insights, if a user lands on your mobile website and can’t find what they’re looking for, there’s a 61% chance they will leave your site immediately—and there goes your conversion. Responsive design can also improve your SEO since having a single URL makes it easier for search engines to crawl your site.

Your Site’s Navigation Isn’t Clear

Navigation can make or break your website’s conversion rates—you want your site to first retain its visitors, then lead them through the conversion funnel. The right navigation features make it simple for visitors to find relevant information without requiring them to “hunt” for it. Better navigation may also improve Google’s ability to index important information, which may help your rankings in the long term.  To improve navigation, divide categories clearly, indicate these categories with accurate titles, and improve your search feature to make it easy for visitors to find whatever they’re looking for.

Your Content Isn’t Unique and Relevant

If you don’t offer unique content, what is it that separates your product from your competitors? To develop effective content, it’s important to uncover your target audience’s central motivation for purchasing your product or service. Who is buying your product? Who do you want to be buying your product? What’s their background? Is there a specific need or problem that would drive them to your offering? Answering these questions before creating a content strategy is essential.

Once you’ve honed in on your target audience’s needs, begin brainstorming titles that are tied to your business goals: answer your customers’ most frequently asked questions, write how-to’s and tutorials regarding relevant topics and tasks, and evergreen topics related to your industry that provide information your customers might be looking for. If you’re not a writer, or you simply don’t have the time to pump out content, you may also consider investing in unique articles from Constant Content.

You Aren’t Catering to Your Audience

Make sure your site caters to your target demographic. Your website design, images, copy, and products should be tailored to a specific user; trying to please everyone will alienate your target consumer. Instead of being general, get specific. Write to the right people, target your ideal customer with relevant content and imagery, and consider how your user will experience the site to better cater it to a visitor more likely to purchase your product.

These are just a few of the reasons your site’s conversions rates could be struggling, but fixing these major issues can significantly improve your consumer interaction and ultimately, your bottom line.