ClickConfirmation and Global Ad Investment Trends and Forecasts for 2018

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion in fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. With billions of dollars up for grabs in the loss department, there is a whole world of opportunity and money to be made in the fraud prevention space as well.

Whether you are an affiliate marketer, running an online e-commerce site, or simply accepting credit cards for anything… your business and its reputation are currently on the line. With so much focus on data leads and fraudulent activity as of lately, for most brands, it’s not a question of if and how such attacks and payment fraud might take place — it’s more of a question of when.

The good news is that there are plenty of precautions and security solutions in place to help weed out obvious or weak spots within a business and how they manage and collect user data. One such solution is ClickConfirmation, which provides traffic verification services for online advertisers and publishers. Its services help strengthen the online advertising ecosystem by flagging, vetting, and filtering suspicious traffic. This helps increase advertiser ROI and publisher transparency. ClickConfirmation creates a more secure and transparent digital advertising experience by helping advertisers and publishers differentiate between human and bot traffic.

However, it’s not enough to simply sign up for a service and consider your business or brand safe. You also need to stay updated with the latest trends, security updates, and also keeping an eye on how other businesses around the world are protecting themselves in the process.

This is exactly what we will be looking at today, while also covering some of the recent trends and forecasts for 2018 in digital marketing, television advertising and how Google, Amazon, and Facebook continue to change everything.

Online advertising and traffic verification are more important than ever as advertising grows globally.

In 2018, the U.S., China, Argentina, Japan, India, and the U.K are anticipated to cumulatively drive 68% of incremental ad investment. In this post, we explore global media channels’ ad investment activity in the past years, trends and forecasts according to various countries — all of which makes for a great follow up to our recent affiliate marketing in Asia article.

According to a Global Advertising Forecast Report by GroupM, the media investment group of WPP, 2016’s growth was primarily stemmed from digital ad sales (which increased by 17%) whereas offline media ad sales (these channels include: linear TV, print, radio, and out-of-home) were relatively flat as they increased by 0.3%. If it wasn’t for the cumulative cyclical spending, which benefits mainly television, offline media sales would have slumped by roughly 2.0%, corresponding to 2015’s figures.

  • TV to Lose One Point of Share Per Year in 2017 and 2018
  • Google and Facebook to Win 186% of Incremental Digital Investment in 2017

Likewise, when looking back at 2016, global net media owners advertising revenues increased by 5.7% to $493 billion (this is a 4.0% increase from in 2015). 2016 was the year that experienced the strongest growth since 2010 (which exhibited a post-recession recovery of 8.8% increase). In 2017, most of the growth emanated from North America as the US market (accounting for 37% of global ad dollars) reported its most prosperous growth rate in 12 years where growth decreased in several emerging regions. Such emerging regions include: Central and Eastern Europe (with a 6.0% increase), Latin America (with a 5.5% increase), Asia-Pacific (with a 5.3% increase) and Western Europe (with a 3.9% increase).

Television

Investment in television will globally grow by 0.4% in 2017 and 2.2% in 2018; with that said, TV will lose one share point this year and an additional one in 2018. The television medium in China is showing signs of a slow down as they recently disclosed that TV is growing 3% this year and 4% in 2018, with share stable (41%). According to GroupM (the media investment group of WPP),“we know that time spent with TV content remains healthy, but monetizing those hours gets harder as audiences diffuse across platforms more quickly than the industry can create measurement solutions”.

Digital

Overall digital investment growth is expected to reach 11.5% in 2017 and 11.3% next year. Moreover, its share is anticipated to increase from 34.1% this year to 36.4% in 2018. With that said, the digital channel growth (excluding China) is showing signs of a slowdown (10.6% in 2017 and 10.5% in 2018), however GroupM believes digital investment will exceed traditional TV in seventeen markets by year’s end in Australia, Canada, Denmark, China, Finland, France, Hong Kong, Ireland, Hungary, Germany, Netherlands, NewZealand, Norway, Sweden, Switzerland, Taiwan, and the U.K. GroupM also expects digital investment will surpass TV in the U.S. by 2020.

Google, Facebook, and Amazon

Towards the end of Q3 of 2017, Google reported ad revenues of $24B while Facebook reported $10B.

GroupM suggests that Facebook and Google will account for 84% of all digital investment in 2017 (excluding China). Similarly, these two organizations will account for a whopping 186% of digital growth in 2017. This is an exceptionally dangerous environment for other the digital publishers in the industry. Not to mention that Amazon is also on its way to becoming one of the leaders in the digital ad investment field. This is because Amazon’s on-platform search and display advertising along with their off-platform advertising revenues are somewhere in the low single-digit billions.

So what does this mean for affiliate marketers and entrepreneurs?

In the big scheme of things… not much. As usual, affiliate marketers and sole-entrepreneurs will continue to adapt and change their business models to cater to the movements and world around them. In most cases, many businesses and brands have already made the transition from TV to the internet, which is no surprise.

The bigger question is how well Google, Facebook, and Amazon continue to not only change the way we use and buy things online but also how they can monopolize the industry and single-handedly influence and change advertising or their own rules at any given time.

No matter what industry you might be focused on, fraud is always going to play a factor. As long as you continue to stay ahead of the latest trends and always make sure your customer data is safe, you will rest easy at night. It’s might better to have the necessary precautions in place beforehand than to try and clean up the mess after something has already happened.

The History of Online Gambling and It’s Multi-Billion Dollar Industry

Have you ever played casino games online? Did you wager real money or just play for fun? How many times have you walked into a real casino and walked out a winner? These are all fun questions to ask, but in reality, even if you don’t gamble or play card games… billions of people around the world are.

Thanks to the massive growth and reach of the internet, online gambling is growing at a rapid pace and we are likely still only scratching the surface of what’s to come. Statista reports “In 2015, the online gaming market had a volume of $37.91 billion U.S. dollars, this figure was forecasted to increase to $59.79 billion U.S. dollars in 2020.” — and just like with all nearly all markets or products/services being sold online, there are always going to be ways for affiliate marketers, businesses and brands to cash in on the process.

To discover more about the world of online gambling and to see just how much money is actually being made, lost and spent… let’s refer to the “The History of Online Gambling” infographic below.

The History of Online Gambling and Where We Are Headed

Whether it’s slot machines, poker, table games or sports betting… the world of online gambling is growing at a rapid pace without a slowdown in sight. The very first online casino went live in 1994, and from there it has just been an upward trend with more sites going live and millions of new players signing up daily. From a market of $24.73 billion in 2009 to an expected market of $56.05 in 2018, the industry has more than doubled in size in a short period of time. Should the U.S. continue to allow more states to go live with their own localized casino and online gaming sites, these numbers could grow even faster.

When it comes to finding an online casino or game of your choice, the sky is the limit. From independent sites focused just on online poker to full-out casinos that offer everything from slots, blackjack, roulette, and baccarat, it’s simply a matter of finding which site caters the most to your interests.  In the world of online poker, Texas Hold’em, Omaha, Seven-Card Stud, Razz, and HORSE are the big attractions.

In addition to finding your favorite games to play, it’s also important to know what gaming sites are allowed in your country. To help with this process, there are plenty of review sites online that come out with the latest promotions, player bonuses and any new rules and regulations that might be coming into effect within the industry. You can see one such resource at best New Zealand casinos, which provides reviews and game details for players living in New Zealand.

As mentioned, each country will have their own gaming regulations, so it’s important to keep an eye on where, how and when to play online.

Playing games from the comfort of your home also offers a new perspective on how betting takes place as well. There is no longer a need to drive to a local casino or getting frustrated with other individuals smoking around you and annoying you in the process. There is also the advantage of privacy and focus as well.

When it comes to betting, there are a few different methods that come to mind.

  • Sports Betting – Predicting sports results and placing a wager on the outcome.
  • Novelty Betting – Also called proposition bets, alternative bets or special bets, and they allow the player to bet on a range of events and outcomes such as the weather, winners on reality TV shows and even then President of the United States. This is one area where online betting is completely different from what offline casinos offer.
  • In-Play Betting – This is betting that takes place after an event has started and up to its conclusion. Sporting events are the most common.

In addition to regular casino games, there is a massive demand for online bingo and horse race betting.

Millions of players around the world are glued to their desktop and mobile devices every day to play online bingo, with the chance of winning big cash prizes, while also wagering a few dollars in the process. The American style 75-ball bingo has roughly 552 million-billion-billion possible number combinations for a single bingo ticket. Now you can start to see why online casinos love pushing the game so much, as the odds are always in their favor.

While all of this is taking place, there is also a massive movement to mobile gaming. As more smart phones and advanced mobile devices get into the hands of people around the world, it’s becoming way too easy to download a quick application and start playing from anywhere.

Not all online betting needs to be focused on traditional casino games. Betting on eSports (electronic sports and video games) is quickly gaining ground and building up a massive following in the process. To see the massive numbers behind this rapidly growing niche market, view this infographic on Engadget.

It’s not just a matter of watching people play head to head games and picking a winner, it’s also about international games and world championships. Think about the betting options of March Madness and brackets, but with nearly any type of online game you can think of… while also throwing in a whole world of players at the same time.

Some of the most popular games for eSports betting are StarCraft, Dota 2, Halo, Call of Duty, Counter Strike and League of Legends. Should you take the time to learn more about this new way to bet on actually ‘playing games’, you will never look at them as just games again. Big names around the entertainment and sports world are getting active in eSports, but the question of where and how all the big money will be distributed and made is always up for questioning.

In addition to betting on video games and players around the world, you also have the multi-billion dollar industry of fantasy sports. With huge names like FanDuel and DraftKings fueling this space, it’s only a matter of time before it is completely regulated, shut down or commercialized and controlled for even further scale and success.

Now, to bring it all together, let’s take a look at the history of online gaming and what it’s progressed into over the last 20+ years. For the full infographic and chart, head over to CasinosOnline.com, as they are the original creator of the infographic above.

As we look at the world of online gaming and the massive amount of money being generated on an annual basis, it’s also important to think about where and how you can start making money from this volume as an affiliate marketer as well. Nearly all online casinos have affiliate programs and many affiliate networks have free gaming mobile applications that pay for a quick download. Be sure to cash in on this opportunity today, as this market is only going to keep growing.

Improving Sales: 9 Ways Chatbots Can Engage and Inform

Chatbots have caught on with businesses and brands. These programs allow companies to quickly share information with visitors, answer general questions and direct users to specific spots online. They can also increase engagement, keeping visitors on the site longer as they gather information and have their questions answered through AI.

All of this can help sales: An active customer is more likely to stay and purchase, especially if they feel confident about what is being sold.

There are a lot of specific details to weigh when adding a chatbot to your site, especially when seeking to improve sales. We asked nine members from YEC how they leverage chatbots and why they work for them. Here’s what they had to say:

1. Help Visitors Find the Right Information

I’ve redesigned my website to include a chatbot, which helps my visitors find the right tools, resources and calculators to make smarter investing decisions. It also offers a quick way to ask me a question. The more value I create, the more likely it is that a visitor will want to work with me. It’s a way to showcase your authority, provide value and make a sale. –

Abhi Golhar, Real Estate Deal Talk

2. Have Your Top Sales People Train Your Chat Crew

When it comes to sales, nothing is better then experience. If you want your chatbot to sell, make sure your top sales people are involved in each step of the customization process. They know the right qualifying questions and the correct pain points that a closeable lead is looking for. They also know the ideal direction and key points of information that a prospect will need.

Nicole Munoz, Start Ranking Now

3. Provide Answers Outside of Business Hours

Customers browse sites at all times of the day and night. A chatbot can help answer customer service questions during the evenings, weekends and holidays when a human customer service representative is not available. If the question is too difficult, the bot can pass the customer inquiry to a human agent during regular business hours.

Adelyn Zhou, TOPBOTS

4. Answer Frequently Asked Questions

We use a chatbot that has canned answers to our most-asked questions. If the question is out of the scope of the answers, it either connects to a real person in a customer service center or, if after hours, asks for an email which is manually answered within 24 hours. We find this helps eliminate a certain percentage of would-be cart abandoners.

Chris Van Dusen, Parcon Media

5. Focus on Escalating and Prioritizing

If you’re using a chatbot, then it’s best to focus on escalating higher-priority customers. No one likes to say some customers are more important than others, but if I have an extremely angry customer or my top client chatting on the website, I want to address them ASAP.

Baruch Labunski, Rank Secure

6. Preload the Chatbot with Pitch Materials

Leveraging a chatbot that provides quick access to meaningful information can help speed up the sales-flow process. Preloading the chatbot with access to pitch materials can help provide relevant information to potential customers quickly. Additionally, utilizing a chatbot to qualify potential sales leads in terms of budget and overall commitment can help as well.

Jordan Edelson, Appetizer Mobile LLC

7. Give It Access to Purchase Histories

The chatbot should have access to your database so it can determine which customers have bought what and when. When they sign onto the mobile site, the chatbot can pop up for a chat and offer a promotion based on their previous purchases.

John Rampton, Due

8. Let the Chatbot Test Different Sales Approaches

Chatbots are a great small-scale way to split test how customers respond to different attitudes about your copy. For example, if you have more formal copy, a chatbot can be a good way to test a more cheery or hip approach to visitor engagement. If you get a lot of responses to a new approach, you now have something you can build on for future improvements.

Adam Steele, The Magistrate

9. Pay Attention to How Customers Are Interacting With Your Bot

Your chatbot is only as smart as you program it. Pay attention to how customers are interacting with your bot and make changes accordingly. For example, if people are asking a certain question about your product, make sure the chatbot has an answer. Monitoring interaction allows you to make your chatbot smarter over time, which will make it a better tool for selling.

Kalin Kassabov, ProTexting

9. Act as a Marketing Strategy

Chatbots are thought of as mostly a support or guidance tool for customers and visitors to a website. And that still holds true. However, many brands are being to leverage social media bots, through platforms such as Facebook Messenger’s chatbot. Many e-commerce brands are using Facebook’s chatbot features as a weapon to increase their sales, and even as a shopping-cart abandonment strategy. Currently there are over 300,000 brands using Facebook’s marketing bot features and have exchanged over 8 billion (with a b) messages. But that is just 1% of all brands who have a Facebook business page. Look for chatbots to become a bigger tactic for marketing teams going forward.

– Levi Olmstead, G2Crowd

Using Chat Bots and Automation to Scale Your Business

As internet-based businesses, we already know the benefits and value in automating wherever possible. With the exciting outlook for chatbots and advanced IA, there is no question that your business will be changing and developing in such a direction in the coming months and years.

Now that you’ve heard what some of the industries top experts had to say about chatbots and AI, it’s time to start thinking about how you can start using such methods within your own business.

If you enjoyed this expert round up, I highly recommend you take a look at this roundup with 83 online marketing experts and their best advice on “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my blogging guide to getting started with one today.