SearchAppNetwork – Online Advertising Trends You Need to Know Now

SearchAppNetwork – Online Advertising Trends You Need to Know Now

Tracking and measuring ad performance is more important than ever and a number of companies are helping advertisers with reporting, analytics and measurement. New York-based SearchAppNetwork helps adMarketplace and Bing provide metrics on mobile app ad performance. Mobile app publishers do not have traditional URLs, which makes standard methods of reporting, tracking, and analytics difficult….

ClickConfirmation and Global Ad Investment Trends and Forecasts for 2018

ClickConfirmation and Global Ad Investment Trends and Forecasts for 2018

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion in fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. With billions of dollars up for grabs in the loss…

Improving Sales: 9 Ways Chatbots Can Engage and Inform

Improving Sales: 9 Ways Chatbots Can Engage and Inform

Chatbots have caught on with businesses and brands. These programs allow companies to quickly share information with visitors, answer general questions and direct users to specific spots online. They can also increase engagement, keeping visitors on the site longer as they gather information and have their questions answered through AI. All of this can help…