Marketing Objectives 101: How to Define and Measure Marketing Objectives

Do you have any idea how to define and measure marketing? Most people were not taught how to effectively define what marketing metrics matter. If you own a business and/or your an entrepreneur, defining and measuring marketing is essential to your success.

Are you tracking if your traffic is increasing? Do you know if you rank for keywords? How are your conversion metrics? Do you know what conversion is? What is the return on investment in your marketing? Are your efforts paying off?

If you know how to define and measure marketing objectives, this can mean the difference between success and failure in your business. Insights combined with information is powerful in marketing.

The best marketing strategies are a combination of art and science. They combine the feelings of the message with the methods. Are you wondering how to define and measure marketing objectives? Check out this guide to learn how it’s done.

Marketing Objectives 101

Marketing objectives are simpler to define than you think. It’s important to think about why you want to achieve something first. For example, helping others change their life in health. The how involves the way you will use to reach people.

In marketing, this could be a blog, podcast, and social media. With this framework of why, how and what, you can easily set up goals or objectives. In this example, your objective could be growing your blog traffic by 25% in the next 90 days.

The best marketing strategy involves both the vision and short-term perspective. It is important to be aware that sometimes there are conflicts between the two. For example, short-term results may suffer because of a focus on a long-term strategy.

Know Your Mission

Knowing and reminding yourself of your mission will help you keep the overall company objectives in mind. Sometimes when companies solely focus on a marketing objective, they often lose sight of the mission.

A lot of times, marketers get caught up in traffic numbers, clicks and conversions — which are all things that can change all the time.  As an entrepreneur, it’s important to think of the mission of a company. When you start thinking about what to do, are you aware of the impact of the mission?

Whether it’s with SEO or different day to day operations of your business, regularly assessing the alignment of the mission to the objectives is key. Practice asking how will this objective help us fulfill our mission.

Marketing Objectives

Take a look at your goals first. Does the company have them for sales? For example, an overall goal might be to increase sales to $1 million in the next year. Now, it is easier to set the steps to get to the goal.

The marketing objectives become tied to the overall goal. For example, what does conversion need to increase to? How does the average sale need to change? What is the goal now per week and per month? Which activities will the team do to get there?

Take a look at what the trends are doing based on recent marketing activities. This is a great place to start to assess your existing marketing activities and what you want to change.

Setting Goals

Setting goals differs from marketing objectives. Your marketing goals are the stepping stones that will get you to your objectives. Every step will lead to the next step.

Ultimately, what you want to happen is every step leads to the top of the staircase. In this case, the top of the staircase is the $1 million in sales in the next year. For example, let’s take conversion rates.

Let’s say the team determines conversions need to increase by 30% in the next year. Some related marketing goals could be to:

  • Increase organic traffic to the website by 100% monthly
  • Modify landing pages for keywords to increase rankings
  • Add e-mail reminders for abandoned carts within <1-24 hours

The marketing objective of increasing conversions by 30% are tied directly to the goals. The marketing goals and objectives tied to the overall end goal of reaching $1 million in sales in the next year.

When you are setting goals, it’s important to review them from the top down and bottom up to make sure they are the right goals.

Determine how wise the company is with expenses and if certain expenses should be decreased or eliminated. Even if the margin is healthy, it is smart money management to assess expenses regularly.

One area you may want to pay attention to is Travel & Entertainment. In some industries especially, companies have not established sound practices. As a result, this is an area ripe for overspending in many companies.

Strategy Execution

Strategy execution is the next step in your marketing objective process. This is what you will actually do to get to your marketing goals. Each step goes down a deeper level to help you to keep the focus on the objectives.

The strategy execution could involve:

  • Increasing to >3 blog posts per week & > 2500 words each
  • Tying each blog post to a landing page for a demo, trial or freebies
  • Launching a podcast on over three multi-media channels
  • Promoting content on social media and newsletters
  • Running ads and retargeting on Google, Yelp, and social media

In addition, regularly review the activities and results on each of these steps. This will give you an idea of progress towards your goals and objectives.

Marketing Funnel

The marketing funnel is the steps where people self select where they want to be in your process. You can invite them to different steps in the funnel. They ultimate choose where they want to be.

In a marketing funnel, the process often looks like:

  • Awareness (letting your audience know you exist e.g. social media, blogs)
  • Interest (someone subscribing to your newsletter or freebie offer)
  • Consideration (series of emails or newsletters to nurture relationship)
  • Intent (first part of the sales process with all options for people)
  • Evaluation (people evaluate the options and talk to their teams)
  • Purchase (Your community buys your services or products)

You can see how each one of the steps in the process has marketing goals that need to be met first so that people move to the next step.

Here are some potential example goals for your marketing funnel.

Awareness Goal Examples:

  • Increase visitors > 1,000 weekly
  • Reach >1000 influencers for every campaign

Interest Goal Examples:

  • Increase > 1,000 new email subscribers weekly
  • Grow social media >1000 monthly

Consideration Goal Examples:

  • Get 50% of new customers in freebies from campaigns
  • Qualify 50 new leads from LinkedIn weekly

Intent Goal Examples:

  • Have 10 new sales calls a week.

Evaluation Goal Examples:

  • Write five B2B blog posts monthly
  • Set up ten demo calls weekly

Purchase Goal Examples:

  • Convert 50% of sales calls to purchases.
  • Achieve an average order value of $100 for B2C
  • Achieve an average order value of $3,000 for B2B

In general for purchasing goals, the lower the numbers the faster you will collect cash. For a B2B business, the connection of a relationship may take longer. The cash collection from the sales goal is the same timing.

Measuring Metrics

Measuring metrics now becomes easy. You have the metrics set up in each area. There are two parts to measuring the metrics. The first part is the progress towards the goal. The second is asking should we change something in the metric or activities?

Here are examples of measuring metrics.

Awareness Progress Examples:

  • How much did visitors increase this week?
  • How many influencers saw campaigns?

Interest Goal Examples:

  • How many new subscribers this week?
  • What was the increase in social media?

Consideration Goal Examples:

  • How many new customers?
  • How many new leads?

Intent Goal Examples:

  • How many new calls this week?

Evaluation Goal Examples:

  • Were the new posts written?
  • How many demos calls set up?

Purchase Goal Examples:

  • What was the conversion of sales to purchases?
  • What was the average order value of B2C? >$100?
  • What was the average order value of B2B? >$3,000?

Your team can easily set this up via an excel spreadsheet, or key performance indicator tools online to track regularly. What gets measured, gets managed.

Define and Measure Marketing Objectives

Defining and measuring marketing objectives when you start isn’t easy. The fact that you are even reading this article says a lot about you. Get honest with yourself about the next steps to take.

Defining and measuring marketing objectives is both an art and a science. It isn’t something you do once and your done. The process requires a focus so that you continue to move forward in achieving marketing objectives and goals.

The good news is that with every step you take to define and measure objectives, your clarity and results will increase. Before you know it, you will be a pro at your marketing objectives and results.

What action will you take next to define and measure marketing objectives?

For more on metrics and marketing, visit our blog.

Beginners Guide on How to Build a Brand Online in 2019

If you run a business, then you know that you can’t survive in the market without building a unique brand. The question is, how do you go about that?

With so many options on the table for content creating, branding, and reaching new audiences, one can quickly find themselves overwhelmed with tasks and opportunities at every turn.

No matter if you are looking at social media, paid marketing, content creation, SEO or blogging… branding is all a big part of the process.

Starting an online business is easy, but turning it into a trusted brand is not.

If you want the simplest and best approach to creating a brand that people will trust and buy from, consider the following steps and case study examples to help you get there.

  1. Identify Your Audience

Here is the thing- there is no dearth of branding tools and resources online that can help you create everything i.e. from attractive logos to marketing campaigns for your business. However, none of these will work if you don’t target the right people. 

Before you start working on your brand, you need to identify your target audience. The following are some of the questions that you can ask yourself to get that information:

  • Where are my customers located?
  • What’s the age group of my customers?
  • What kind of lifestyle most of my customers have?

Once you have all of this information in place, it’s then time to build a site and platform around their needs.

CASE STUDY EXAMPLE:

When it comes to identifying your audience, few industries are more crucial than ecommerce for accomplishing this. Not only is the competition fierce, it’s also a ‘first impression’ type of business, and if those first few seconds on your site doesn’t seal the deal… you may likely lose that potential customer for life.

If you want to increase conversions and sales through your online store, you need to make sure it not only has a great site design and navigation, it also needs to have proper product search and category breakdowns as well.

A perfect example of this can be seen with WalkingOnACloud, an online retailer in Canada that focuses on a wide range of shoes and boots through their site. Take a look at the screenshot below to see the easy navigation and product listings on the site.

What you will notice is that each shoe image pops right off the page, and the title and brand is quite easy to read as well.

If the end user has any problems with searching the site and finding the right shoe or brand they are looking for, all they need to do is make a few adjustments on the left side menu to refine their search.

The site also features many other classic models and brands that allow it to rank in the search results for individual shoes and long tail keywords as well. If you visit any of the pages on the site, you will also notice it’s text and keyword heavy at the bottom of each page — thus providing more value to the end user, and improving their chances to rank in the search results by having real text on the site and not just individual products and image.

  1. Define Your Mission

A brand has to have a mission and a vision. There is no way around it. So, you need to find some free time and think of the things that define the purpose of your existence.

A good question that you can ask yourself is – what problems does my business solve? The answer to this question can be anything.

For instance, your business might be providing affordable furniture to bachelors, clothing for students taking the leap to college, or maybe you want to treat everyone with the most delicious homely meals. Whatever the answer is, shall become the foundation of your mission and vision.

At the same time, user engagement is now a much larger focus than ever before. It’s not just about having a presence on social media, it’s about how brands are actually connecting and providing value to their end users.

Once you have a general idea about your brand’s mission and vision, you can read a guide or two online on how to write proper statements. This way you won’t have to revise the same over and over again.

CASE STUDY EXAMPLE:

Social media is great for many different things, but when it comes to the actual ROI and business that is generated from it, only a few brands and ecommerce sites are doing it correctly.

You can create content, build a following, and have as many accounts and followers as you like, but if they aren’t resulting in real sales and conversions — what good is it?

This is something Zappos knew right from the start, and as a result, they have one of the largest followings on social media in terms on ecommerce and shoe retailers go.

With over 2.5 million followers on Twitter, and millions of dollars being generated in sales weekly, customer support is still their strong point.

For Zappos, social media marketing is nothing new — as it’s how they got their start and found major success online. Instead of focusing just on sales and marketing, they wanted to make their brand all about customer support and user engagement.

This ultimately lead to the success the company is having today — which results in them becoming one of the largest shoe retailers in the world today.

The quick takeaway here is to not just be active on social media, but to also give your audience a reason why they should follow you — and actually be interested in the content and services you are offering through social.

  1. Study Your Competition

Branding is all about differentiating your business from others in the market. So, it’s important that you pay close attention to your rivals and their brands.

You should study their mission and vision and USPs and pay attention to their logos as well. This is because you want all of these to be different from them. Only then you can stand out and attract customers easily.

At the same time, you also need to understand how and where to focus your efforts. For some brands, this might be on their social media marketing and branding efforts… while for others it might be in the form on content marketing and SEO.

CASE STUDY EXAMPLE:

We all know that SEO and Google search is on the decline, but the quality is still there. If someone is going to Google and typing in what they are looking for… then they are also very likely to take action.

However, for this to work, your site will need to have a nice DA and PA associated with it, while also having some nice backlinks and high-quality content of course.

This is often a problem for ecommerce sites because they are focusing too much on their individual product pages and not enough ‘service and content’. Through the use of a blog, brands should be creating top lists, reviews, and stories about the products they create.

These content pages can then rank in Google at a much higher and faster pace than regular product pages. At the same time, it would be very hard to rank for individual product names and brands, when so many other big name sites and stores are already out there.

A perfect example of this can be seen if you were to Google something like “best clothes to bring to college“.  It’s a long tail keyword and maybe not something a ton of people search, but it’s still a nice thing to rank for — and people that are searching for it are likely already in buying mode.

Check out the results from the search, then see what type of content each of these sites are creating. If you are an apparel retailer, this is a no brainer — and you should be doing this for every type of event, season, or whatever… that people might be searching for clothes ideas on.

  1. Define Brand Guidelines

Consistency is the key to successful branding and it can be easily accomplished if you are willing to make the effort. What you fundamentally need is brand guidelines.

By defining the guidelines, you can ensure that your branding is consistent across all channels- social media, website, emails, and even offline channels viz. banners at public events, customized merchandise, etc. The following are some of the things that you need to define for your brand:

  • Color palette
  • Typography
  • Writing style and tone (for blog, website content, etc.)
  • Mission statement and vision

Once you have a clear message that defines your brand, it will be that much easier for you to create an action plan and set of business goals to help you get there.

EXAMPLE CASE STUDY:

In order to create an effective and powerful vision for your brand, you need to not only understand your business, but also what it means to those whom you are serving.

FitBusiness has an excellent write up on 10 excellent vision statements to spark your imagination.

At the very least, these will serve extremely useful in providing you with some real life examples on what it means to have a powerful brand, business, and a purpose (vision) behind it.

One of the most important things to remember when creative a vision and statement for your business and brand, is to make sure it relates with your audience, how they perceive your company, and that you can actually act and deliver on the promise that you are making.

  1. Market Your Brand

Once your brand is ready, you can start to promote it wherever you can. You can find numerous examples of how to promote your brand with targeted blog content, emails, social media, etc. on the Internet. You just need to create a strategy and it’s also highly recommended you use at least a few tools to make your job easier which include a social media manager, analytics tool for SEO, advanced video editors, etc. 

Marketing and brand consistency go hand in hand. What it means that when you talk to your customers on social media or your blog, you need to make sure that you maintain the same tone and voice. 

EXAMPLE CASE STUDY:

Much like how we mentioned creating content for your site or brand to reach new audiences through search rankings with original blog content ideas, knowing how to market to your brand is key.

It’s not just about knowing who you are marketing to, but also how to create the best content that relates to them.

This is something social media, especially Facebook Ads and Instagram Marketing has become extremely effective in — as they both offer demographic, interest, and custom audience targeting.

With such options in place, it’s no longer a matter of creating content on your site and just hoping for it to be found… but instead a matter of how often and when.

Through the use of paid promotion, social media, and the power of remarketing — targeting your ideal customer and demographic audience is now easier than ever before.

In Conclusion….

The internet has made the process of starting a website and going live with a business or brand extremely cost effective and easy.

With more than a billion active websites and blogs on the internet today, we are all in an extremely competitive space. This means every small and large business needs top-notch branding in order to survive and also to increase revenue month over month.

If you want to prepare for that in the most straightforward manner, then the steps and case studies provided above can help you get there.

Good luck!

5 Features to Look for in a Mobile Attribution and Analytics Platform

Attribution enables app marketers to learn how users find out about their app and how they engage with it. When you use a great attribution platform, you’re able to map out data points for all sorts of user interactions – from clicking an ad to installing the app to in-app purchase activities.

This puts you in the best possible position to optimize your marketing and media spend over time, thereby maximizing the user acquisition impact of your activity.

In this article, we’ll take a closer look at what mobile app attribution is and the key features you need to consider when choosing a mobile app attribution platform for your business.

Let’s get started!

What Is Mobile App Attribution?

Once you build your app and run marketing campaigns to promote it, you’ll need a way to determine which campaigns yield the most conversions and which ones should be discontinued. This is where mobile app attribution comes in.

Mobile app attribution refers to the process of understanding the user’s journey of finding your app and interacting with it. It also guides them through your conversion funnel while connecting them to key actions along the way.

Attribution allows mobile app marketers to make better budget allocation decisions by identifying the marketing channels, creative, timing, targeting approaches, and CTAs that lead to their conversion goals. This information also helps them improve their user acquisition strategy and marketing performance.

In fact, according to the State of Mobile 2019 report, ad marketers implemented complex ad strategies across both app marketplaces with games using 45% more ad platforms on average across iOS and 35% more on Google Play.

Here are some of the most common attribution challenges mobile app marketers face:

  • Setting up, managing and measuring many campaigns, on multiple channels, and experimenting with targeting and creative.
  • Making sense of questionable campaign data from ad platforms that could potentially be fraudulent. Media networks are in the business of selling more media campaigns, so they’ve been known to turn a blind eye to potentially faulty measurement. That’s why specialized attribution tools are needed to organize and understand data anomalies.
  • Lack of industry-wide standards for creating data points and ambiguity regarding which data points are most significant.
  • Many times, users will complete the conversion in multiple sessions or through multiple channels. While mobile app marketers are able to determine the media source that delivered the final click, monitoring user journeys across multiple channels and platforms will give you more accurate information.
  • An effective way to avoid attribution fraud that could otherwise drain your user acquisition marketing budget, hide your best performing channels, and affect your data accuracy.

Now that we have a better understanding of what mobile app attribution is and the challenges marketers face, let’s look at some of the key features you should look for in mobile app attribution platforms.

1. User Acquisition Attribution

In the mobile app industry, user acquisition refers to the process of acquiring new users or customers using marketing campaigns.

There are three main types of user acquisition activities:

  1. Paid media marketing. This involves using media platforms to show direct response ads whose content drives users to install the app. These include banners, targeted posts, social media ads on sites like Twitter, Instagram, and Facebook and video ads on mobile ad networks.
  2. Owned media marketing. This involves using owned marketing assets to acquire new users. These typically include websites, SMS campaigns, emails and QR codes.
  3. App store Optimization (ASO). Similar to SEO for the web, when marketers work on ASO, it means they’re optimizing keywords, descriptions, headlines and images on app store listings. This activity helps boost organic installs and therefore plays an important role in user acquisition.

A successful user acquisition strategy helps app owners grow their business and boost their bottom line. It also helps to improve the number of installs, thus bringing in engaged, paying customers.

Here’s a quick look at the user acquisition attribution features offered by different mobile app attribution platforms:

  • AppsFlyer. With AppsFlyer’s NativeTrack, you’re able to gain visibility into which ads your audience interacts with throughout your conversion funnel – regardless of the touchpoint or which device they’re using. This robust and dynamic solution can handle real-time data at scale with accuracy and speed.
  • Branch. Branch’s People-Based Attribution allows you to connect touchpoints from all marketing channels with conversions on every platform. As a result, you won’t have to worry about debugging errors resulting from legacy attribution tools.
  • Kochava. Kochava offers a powerful mobile attribution and analytics solution that helps users measure audience activity regardless of the touchpoint they’re visiting or their device. Marketers are also able to segment users based on ads, subscriptions, downloads, and revenue streams.

2. Multi-Touch Attribution

Multi-touch attribution refers to the process of finding out the touchpoints along the user’s journey that contributed to a successful conversion – whether it be in the form of an app install or a purchase.

There are two types of multi-touch attribution:

  • Single channel. Measuring the interactions that individual audience members make with your ads, as seen on one device.
  • Multi channel. The same as single channel attribution, except that here, you’re taking it to the next level, measuring individuals’ interactions across multiple devices such as mobile, TV, desktop, or even offline.

Multi-channel attribution is also called fractional attribution because it assigns weighted credits to media sources that indirectly assisted in the conversion. Any media asset that a given audience member interacts with will receive a fraction of the conversion credit.

This is especially important considering how people discover and install apps. Only in very rare cases will people install your app the first time they hear about you, which is why it’s important to understand what drives people to download your app, become loyal users and make purchases. This helps marketers better understand how (and why) a user installed or purchased an app and helps them make informed decisions regarding budget allocation.

Here’s a look at the multi-touch attribution features offered by different mobile app attribution platforms:

  • AppsFlyer. AppsFlyer attributes three assisted installs – as well as the attributed install source – by using the same attribution login. Multi-touch reporting comes into play when AppsFlyer’s OneLink universal deep links or built-in integrations are used for measuring assisting channels.
  • Branch. With Branch, you’re able to track user journeys across all channels by comparing multi-touch attribution across email, web, social, and ads.
  • Kochava. Though Kochava doesn’t offer multi-touch attribution per se, it does offer multi-touch reporting. Multi-touch reporting surfaces the clicks and impressions that occurred during the user’s interactions with your marketing campaigns and generates graphs that reveal which networks drive unique traffic. So you won’t be able to follow individuals’ journeys towards conversion, but you’ll be able to see which ad interactions involved individuals that have already engaged with your other marketing touchpoints.

3. Retargeting Attribution

Mobile retargeting attribution enables marketers to increase user engagement and boost installs, app use and in-app purchase activity. This allows mobile advertisers to optimize their app retargeting campaigns and increase conversions.

There are two main types of mobile retargeting:

  • Re-engagement. This involves ads aimed at prompting the user to open their already-installed app after viewing or clicking on a retargeting ad.
  • Re-attribution. Here, the ads are aimed at driving a user to reinstall an app after they’ve uninstalled it.

Let’s look at the retargeting attribution features offered by some of the most popular mobile app attribution platforms:

  • AppsFlyer. AppsFlyer offers built-in retargeting attribution to help you measure and optimize your ad campaigns, improve performance, and boost sales. It helps you identify which retargeting campaigns led to re-engagement compared to re-attribution, new in-app engagement, click and conversion rates.
  • Branch. Branch’s people-based attribution uses automatic cross-platform identifiers to help marketers recognize users across both web and app in order to retarget them across both platforms.
  • Kochava. With Kochava, marketers are able to run re-engagement campaigns to retarget users by creating their own audience lists.

4. Cohort and Retention Reports

For those unfamiliar, a cohort refers to a subgroup of users with a shared characteristic. Cohort reports enable marketers to apply filters, groupings, and dimensions for comparing user interaction and performance over time.

If your app has a subscription billing model or otherwise relies on ongoing use for revenue, then you’re probably already keeping a close eye on your cohorts, tracking the lifetime value of each segment with the goal of correlating time to churn with acquisition details. In other words, when keeping users engaged with your app is the key to business success, you need to know which marketing activities yield the users who stick around the longest.

Cohort reports help uncover the most common indicators of conversion such as user engagement, geography, and ad campaign, helping you understand the performance of cohorts and how to improve them using re-engagement or campaign optimization.

User retention is one of the most significant KPIs used by mobile advertisers, and it’s easy to understand why: it costs far less to maintain an active user than to attract a new one. This is precisely why user retention is important to marketers who work in highly active app verticals such as gaming.

Here are some cohort and retention report features offered by popular mobile app attribution platforms:

  • AppsFlyer. AppsFlyer’s cohort reports give you access to easy-to-use filters and flexible parameters which enable you to better understand your data, how each of your marketing campaigns are performing in terms of customer lifetime value, and the areas that need improvement. You can monitor trends specific to users who interacted with your app after clicking on the same ad – or by media source, campaign or country.
  • Branch. Branch’s cohorting features let you group users who installed your app according to each ad campaign. You’re able to apply filters to app install and re-engagement cohorting events.
  • Kochava. Kochava allows marketers to sort on the basis of each available data point, build cohorts of users, and quickly export data in different formats. You can set filters – including campaign, device, events, location and agency – to organize and better visualize data.

5. Pivot Tables

Pivot tables enable marketers to understand complicated problems easily by using deep analysis tools. Most attribution platform pivot tables come with several predefined reports as well as features that allow you to create your own custom reports.

For example, if you need to dig deeper into your total media spend and KPIs, you can use pivot tables to analyze media costs and ROI across apps and various media sources. This way, you can easily identify areas that have room for improvement and optimization.

Custom charts like these offer a simple and cost-effective way to generate useful insights, share them with your team members, discover opportunities, and quickly adapt to any changes in your app’s ecosystem.

Here’s a look at the pivot table features offered by mobile app attribution platforms:

  • AppsFlyer. AppsFlyer’s Pivot module offers a powerful analytics solution that you can utilize without having to rebuild custom pivot tables or downloading data. It lets you better understand data, collaborate with your team, improve performance, and adapt to changes in a streamlined way.
  • Branch. Branch doesn’t offer this sort of functionality. However, you can export raw Branch data – either from the dashboard or by using the Data Export API – and create pivot tables yourself.
  • Kochava. With Kochava, you can simulate pivot tables within Kochava Analytics to gain insight into how different metrics impact install and in-app behavior. However, unlike a proper pivot table that you can interact with, Kochava only lets you view pivoted data.

Conclusion

Mobile app attribution allows marketers to understand the user’s journey, including how they first learned about the app, what marketing touch points prompted them to install it, and how they’ve engaged with it since. This information enables them to improve their marketing campaigns and boost conversions.

By analyzing your own specific needs, you’ll be in a better position to identify the mobile app attribution platform that’ll help you attract more users to your app and increase your bottom line.

Digital Adoption – What You Need to Know and Where We Are Headed

Digital adoption is probably a term you’ve been hearing a lot about lately, but really aren’t sure what it is.

As the business world and pretty much everything around us continues to evolve in some digital technological way, it seems like the world and everything in it is talking with each other more and more. Whether it’s home devices connecting with personal devices, or enterprise businesses getting their employees and networking teams all on the same page with new software and task, it’s part of the digital adoption process.

In short, as explained by WalkMe, “digital adoption is defined as achieving a state in which digital tools are being used as intended, and to their fullest extent.”

Image credit: https://blog.walkme.com/everything-digital-adoption/

However, as much as you might think you have a solid sequence of digital adoption in your business or everyday life, it’s likely not up to the standards of what the phrase really means. The truth is, unless people can actually use the technology they have in place (and as it was originally intended) with its full range of capabilities, it would be impossible to fully integrate it into an effective workflow.

At the same time, digital tools have a higher barrier to their productivity and innovation, which makes it tough to have a seamless digital transformation progress.

With all of this in mind, today we are going to highlight not only the importance of achieving digital adoption within your business, but also how it’s going to continue to play a major role in the coming months and years for enterprises.

Technological Advancement vs. Digital Adoption

When looking at how technological advancements have changed the way businesses and people connect in the world today, it seems to be changing daily. Not just through the means and power of the internet, but instead how it’s changing every single aspect of life and business as we know it.

Looking at some of the most popular and game changing technological trends anticipated through 2019, we’d be focusing on:

  • Artificial Intelligence
  • Machine Learning
  • Chatbots
  • Robotic Process Automation
  • The Internet of Things

The common theme with each of these advancements, is that they are part of a useful tool, software or system that allows for faster data processing, connectivity, and getting work done.

However, without digital adoption in place, these game changing aspects could simply be looked at as just new tools and solutions that aren’t being used to their full potential.

A perfect example of this can be seen with chatbots, which are already a huge focus for many brands and businesses in the world today. Vistage has a great resource on many of the top technological advancements that are changing the business world in 2019, and had the following stats to share on chatbot usage as well.

  • 85 percent of transactions will be possible without the use of a human being by 2020.
  • 69 percent of consumers cite speed as their criteria in assessing satisfaction in a customer service transaction.

They also had the following nugget on The Internet of Things as well:

IoT devices will be in 300 million homes worldwide by 2020. About 85 percent of companies are expected to imbed IoT in their solutions to drive efficiencies and personalize experiences. Companies are starting to unlock the value of devices and data, from grocery lists to television viewing. Moving into 2019-2020, the emphasis will shift from selling 1.0 devices toward examining data in real time.

But again, as we reflect to digital adoption, without the necessary solution in place, these are all just new features and tools to play with. Time and time again we are seeing billions of dollars being spent on flashy new tools and devices for enterprise resource planning, only to see numerous failures and lowered business projections afterwards.

Source: https://financesonline.com/erp-statistics-analysis-of-trends-data-and-market-share/

Often, an inefficient implementation process acts as the main reason why business fail to adopt new technological tools. For digital adoption to fully take place, it’s not about picking the right system or platform, it’s also about making sure everyone is on the same page and willing to make the transition.

Where the Demand and Desire for Digital Adoption is Lacking

Just like anything in life, one needs to walk through a process and learn how to do something before becoming an expert at it.

Take mobile devices for instance. You could use them to send text messages and call the contacts on your phone, but you could also use the same device to boost productivity in countless tasks you’re doing on a day-to-day basis.

The same is true for businesses of all sizes. Whether it’s a small mom and pop or a Fortune 500 company, they likely are using (and paying) for a wide range of tools and solutions to power their business, but are only using them for a mere fraction of what they can actually accomplish. The same advanced technological abilities that are neglected do not only act as an oversight, but a nuisance as well. 

This means there is a huge demand for digital adoption across both areas, but most people and business owners aren’t willing to put in the time, work, and effort to see what’s possible.

This is where automation and a digital adoption platform comes into play.

In a recent article on this exact topic, WalkMe has the following to share:

A WalkMe study of 117 customers and more than 117,240 end users of HCM and CRM systems found that the ideal length of a business process is under 70 seconds. It also found that when employees don’t need to complete more than five steps, there is a 70% success rate by users.

On the other hand, if employees need to complete more than five steps, it’s likely they will drop off before finishing the process. The implications range from diminished business performance to employee frustration and diminished morale.

Using business process automation helps to reduce the length of business processes and delivers a range of other benefits from increased productivity to transparency.

By this we can see that there is a huge demand and need for digital adoption in many forms, but the process needs to be quick and effective in order for the end user to experience the implementation process successfully.

Ultimately, the lack of digital adoption that we are seeing in the industry today is as a result of these complications and the drop off from businesses, employees, and IT staff who don’t oversee the projects and tasks through to the end. However, when the time and effort is put into place to make sure digital adoption takes place, the result is magic.

The Future of Digital Adoption and Where We Are Headed

There is no doubt about it — digital adoption is here, and the individuals and businesses that take advantage of the huge opportunity in place are going to find themselves way ahead of the competition in nearly all facets. This is especially true for enterprise level businesses that would see exponential growth and scalability across their network of employees, co-workers and data driven results and operations.

However, keep in mind that it’s not just about businesses, but also how devices and technology is used in the world today. Just like how mobile device usage was mentioned earlier, digital adoption is something that should be focused on across all platforms and means in life. As a business owner or tech specialist, this is something that should always stick within your train of thought — as it’s not just about the task at hand, but how users (employees) can work with such solutions and advancements as well.

Now is the best time to start focusing on digital adoption in both life and business, and after reading through this quick resource guide and refresher you should have more focus and motivation than ever before.

Im.Deals – The New Internet Marketing Discount Coupons and Deals Platform

Internet marketing doesn’t only take time, but it also costly! Discount coupons and deals are a great way to get internet marketing tools at a more affordable price. These discounts can, however, be hard to track on the net. 

You stand the risk of invalid coupons. There are times you get good discounts, but they are gone before you have the opportunity to make use of them. One site that has been created with the end user in mind, while also providing a much needed service in the internet marketing space, is Im.deals.

The site is a new platform designed to give you the best coupons and discounts as they come out, while also being focused on saving you lots of money of in the process. 

What’s Im.deals About?

When it comes to creating an online deals and coupon web site, there are plenty of competitors out there to choose from. With this in mind, if you are going to launch a new site with this focus in mind, it’s going to have to stack up against the competition.

As mentioned earlier, Im.deals is the new internet marketing discount coupons and deals platform suited for the need of all internet marketers. As online marketers and content creators, we are often already away what products are being sold or marketed through an affiliate program, but often don’t have the resources or direct access to get a commission on our own purchased. With Im.deals, you are assured of valid discount coupons and deals — whether they be public access or brokered deals directly from the site itself. 

The creator of the site is Oliver Kenyon, who was also the founder of the largest ever Affiliate Marketing Forum; AffiliateFix. Im.deals is his latest venture and he’s looking to replicate the success he’s had with previous community sites into an active audience and following on his new coupon and deals site. Every detail on this platform reached the high standard widely claimed to him.

Designed specifically for internet marketers, im.deals is poised to take over the discount coupons and deals market as Kenyon has the tools, networking, and skills to propel it passed competitors that might be sitting stagnant, while trying to compete in such a fierce market.

With all of that being said, here are some reasons why you should definitely check out this new platform:

Massive Discounts

Im.deals has got the most generous discounts to grace the internet marketing world. You can get discounts as high as 70% on the website. Remember that marketing tool you wanted that cost way more than your budget? Search it on im.deals.

Massive discounts you can enjoy on im.deals include 60% off annual plans at Voluum, 58% off annual plans at Convertri, build your first website free at MySafeSite, 30% off all plans at Mail250 and many more.

Though new to the market, im.deals is already setting a pace with over 500 deals claimed. They have a total of 48 fantastic deals on excellent internet marketing tools. 

Evergreen Deals

You remember that discount coupon you had an eye on but was not ready to use. When you were finally ready though, the deal had expired. Well, this is not going to happen again with im.deals.

All the online discount coupons on im.deals are unlimited. You can unlock any deal or coupon that catches your attention. You can never miss the chance to redeem a deal. 

These evergreen deals are never going stale. Im.deals is constantly updated with the latest deals obtainable from the best marketing tools providers. 

Easy Searching

Time is Money. This is especially true for internet marketers. You do not want to spend the time that you should be using on a campaign scouring a webpage for elusive deals. Searching for codes and coupons has been made easy on im.deals.

On the landing page, you are presented with both the latest deals and recommended deals. Also, you do not have to keep clicking on several pages to get the tool you are looking for. Internet marketing coupons and deals are categorized according to their uses on im.deals for easy search. You can use the search box for a quicker search too. 

Efficient Service

As a platform focused on all aspects of digital marketing, im.deals gives you the best service. You can reach out to im.deals for inquiries and complaints through an easy-to-use contact us button at the bottom of the landing page. You can also sign up for their newsletter and get notifications on their latest deals. 

You can check out im.deals on Facebook, Twitter, Instagram; and connect with other users on the Facebook Group

You are a click away from saving thousands of dollars on various marketing tools. 

TOP 5 im.deals Discounts

Here are five of the most claimed deals on im.deals. You can easily slide in and make your own claims too. 

Be sure to check out the new coupon site, so you can find the latest software and tools that top marketers are already using, while also saving some extra money in the process.

8 Tools for Producing Top Quality Podcasts for Your Business

You’ve listened to podcasts and heard about their marketing potential, but you still have a lot of questions. Are podcasts free to produce or will you need to dip into your ad budget? Will you need a fancy recording studio? What happens if you end up with dead air time or a screaming baby in the background and don’t know how to fix it?

While recording a high-quality podcast does require purchasing some equipment, such as a USB microphone, you won’t need to break the bank to break into this popular genre. Here are eight free and low-cost tools that will allow you to record, edit, and promote podcasts, all from the comfort of your home.

Audacity.

With software that works equally well on Mac, Windows, and Linux, this free, open-source app has everything a beginning podcaster needs. Monitor recordings in progress, mix audio tracks, and access all your editing tools from your main dashboard. Audacity even has a few more sophisticated audio-processing features, so you can remove distracting sounds like coughs or static. 

GarageBand.

While Audacity is designed to be bare-bones, GarageBand is an option for beginners and veterans alike. This free digital workstation for Mac is a full-fledged recording studio complete with a MIDI synth and instrument plug-in support. Designed with musicians in mind, the app includes a suite of digital instruments, including keyboards, drums, and guitars, but it also provides podcasting templates. Its library of sound effects, jingles, and sound profiles with male and female voices might also prove useful to podcasters. 

Adobe Audition.

Known for its movie editing software, the Adobe suite has much to offer podcasters as well. For those who understand the basics of audio editing, this premium, subscription-based option provides more fine-tuning and flexibility than most free apps. For $20.99 per month, Adobe Audition Pro will help you produce the kind of crisp sound quality you’d expect from a professional studio, while the comprehensive toolset reduces the time required for editing. 

Rearrange any clip to fit any timeframe with the Remix tool. Set levels for each voice in your podcast and edit them separately in post-production. Use the Diagnostics panel to repair and restore audio based on the spectral frequency display. Craft layered compositions and adjust the audio amplitude. 

Hindenburg Journalist.

If you’re creating a narrative podcast in the vein of NPR’s This American Life, you need a tool designed specifically for storytelling. Hindenburg Journalist is a treasure trove of broadcasting journalist essentials. While the Pro version is pricey, a free trial is available.

The software works across multiple devices and records uncompressed sound, so you can record in multiple locations without sacrificing sound quality. The automated equalizer creates a consistent voice for your radio persona. Hindenburg also automatically sets volume levels for any audio clip you import, so you don’t have to worry about sample rates or bit rates. The clipboard allows you to get a bird’s eye view of all your material and build a story from interview sound bites, music, and ambient sounds.

Zencastr.

One of the challenges of podcasting is interviewing guests remotely. Many podcasts have gone awry due to lags or audio issues. Zencastr, however, is an easy-to-use system that records each guest on a separate audio track locally to maintain sound quality. Even if you lose your connection to your guests, their words are still recorded.

Zencastr has a soundboard for live editing, so you can insert ads and segments as you record. Connect it to your Dropbox or Google Drive to access the MP3 files. The free version includes eight hours of audio and two guest tracks, while the professional plan includes unlimited guests and episodes, post-production features, and lossless.WAV recordings.

Notion. 

Producing a successful podcast requires more than recording and editing. It takes plenty of research, brainstorming, planning, and organizing, especially if you’re working with a team. You’ll need the tools to ensure everyone is on the same page during the entire process. Notion is an online collaborative workspace where your entire team can take notes and access information.

Create a list where your team can jot down their ideas for new episode topics. Create a folder where your co-host can leave information on guests, so you can prepare for upcoming interviews. Use the Knowledge Base to upload information everyone needs to know and the Task Board to manage everyone’s assignments.

Descript.

After you’ve recorded and edited your podcast, you want to make it as accessible as possible. Creating a transcript of the audio will allow the hearing impaired to access the content, but it will also come in handy for show notes or blog posts. If a transcript exists, your podcast will be searchable on Google, which means more potential subscribers will find you. 

Descript analyzes your audio file to produce a high-quality transcript. When you cut out noises, awkward sentences, or other mistakes from the written transcript, the corresponding footage automatically gets deleted from the audio track, which makes editing your podcast a snap. 

Wavve.

One of the problems with podcasts if they’re difficult to share via social media. Wavve allows you to promote your podcasts by creating customizable audiograms. Choose from different waveform animations and select the clips to highlight your best segments and guests. Best of all, Wavve generates closed captions so your social media followers can view your content with the sound off. 

Podcasting… It’s All About You (and the Tools You Use)

Right now podcasting is a very hot niche market. However, unlike blogging or affiliate marketing, it’s not something you can really do behind the scenes and just casually create and launch.

A lot of time, work, and effort goes into launching a podcast, and it’s not just about the voice/audio you put into it, but also the tools that you use as well.

Be sure to run through the list above and see which of these tools best fit your needs to improve your podcast while also making you sound better in the process.

3 Ways to Increase Webinar Engagement and ROI with ClickMeeting

Webinars remain among the most effective ways to learn about, nurture and pitch to an audience. You can use webinars to establish your expertise, to deliver useful tips, to harvest data about your leads, to convey the value of your product to them, and to suggest next steps to your audience.

While the concept of using webinars is nothing new for online marketers and brands, the way you should be using webinars and advanced technology is changing all of the time.

For example, it wasn’t long ago that all leading webinar platforms required audience members to install apps. Not only did this add friction to the webinar attendance experience, making it less likely that people would have the ability to join webinars, but it also caused some cybersecurity vulnerabilities – even webinar platforms with the best reputations have experienced snafus with their client apps, as recently as last week.

What’s more, many of the top solutions out there still simply provide you with a screen and a way to talk or chat with your audience. Not that you need bells and whistles for the sake of getting fancy. It’s just that if you want to make the most of the opportunity that your webinars represent – where dozens if not hundreds of people have blocked in an hour to pay attention to what you’re sharing – then you’d do well to keep these people engaged. And interaction is the best way to do that.

If you are still using one of these confusing, outdated solutions, then not only are you leaving money on the table, you’ll also come off as archaic to your leads.

There must be a better way.

Introduction to ClickMeeting Online Webinars

A more advanced and better webinar solution is ClickMeeting, which not only has zero software or plugins to install, but is also loaded with in-webinar interaction features, as well as being extremely easy to use.

In short, it’s one of the best ways to engage with you audience through live webinars, without needing to hire an expensive tech team or programmer to have all the functionality and features one would want to have to run a successful lead generation and webinar campaign.

Best of all, in comparison to other webinar solutions out there, ClickMeeting is quite competitively priced, and also allows for individuals, businesses, and brands to get started with memberships as low as $25 per month, for up to 25 attendees.

ClickMeeting also has quite the history and volume behind them as well. Over 604,000 webinars were hosted on the platform last year, an average of nearly 70 webinars per hour, welcoming over 17.5 million attendees. Since launching in 2011, ClickMeeting has hosted some 95 years’ worth of video content.

With all of this in mind, let’s take a look at five unique and creative ways ClickMeeting is changing the world and business of online webinars.

Three Ways ClickMeeting is Dominating the Webinar Space

Now that you have a good understanding of what ClickMeeting is and how it can help improve your business and ROI, let’s take a look at some of the latest features added to their webinar platform to help you reach your goals.

1. Paid Webinars

For most situations, the concept of a live webinar is to get people to join for free, and then to pitch them with a paid product or service at the end of the webinar.

This model works great, but there are other winning methods out there as well — such as running that same webinar promotion, but attaching a price to it and pre-selling your audience before you even get started.

This is beneficial for many reasons, such as knowing that all of your attendees are invested, they have money to spend, and they are serious about whatever it is you have to offer.

ClickMeeting has a new system in place that makes it easy for clients to run paid webinars without needing to set up different mailing lists, payment platforms, and up-selling systems.

You can view the short video below to see how simple and fast it is to set up a paid webinar through the platform.

This can all be done in four simple benefits and features in mind:

  1. Easily charge for any of your selected paid webinars
  2. Set the fee for each event
  3. Manage all the payments from one place (integration with Paypal)
  4. Easily access your paid events’ statistics to see which webinars bring you the most profit

If you aren’t keep on the idea of selling paid webinars to your audience, no worries, the free option is always there — however, I would definitely recommend you try it sometime, as you might see a huge uptick in converts, attendance and sign ups.

2. Facebook and YouTube Live

There is no doubt about it… audiences love being on social media, and advertisers love reaching audiences through social as well.

However, with Facebook and YouTube already having live video stream offers, how can you take advantage of a webinar through their platforms as well.

This is something new that ClickMeeting has put a lot of time and effort into as well. It’s not just about hosting video on these platforms because you read somewhere that it’s a good idea – it’s also about expanding your webinar reach and social engagement in the process.

Through ClickMeeting, users can stream their content live and build your audience like never before. When profiles go live, followers who happen to be browsing on Facebook or YouTube will see prominent promotions recommending that they click through and view, so ClickMeeting’s live simulcast functionality is a great way to get the people who follow you on these channels to tune in for your presentation.

3. Call to Action within Webinars

As someone who has run plenty of webinars, one of the most important (and awkward) parts of the process is when you are ready to make a pitch and sell to your audience.

This is one area when many webinar solutions are lacking, which often leaves hosts with their PowerPoint slides on the screen and simply telling their audience to type in a specific URL, or to use a coupon code on a site. As marketers, we know that every complicated step along the way greatly reduces conversions in the long run.

ClickMeeting understands this as well, and they have a very nice call-to-action (CTA) system built right into their live webinars. You can see a preview of how this might appear in your own webinar through the screenshot below.

No more needing to tell your audience to type in some long discount offer URL you created. Instead, provide your audience with a quick and easy popup window, while giving your attendees immediate access to your offer while they are still engaged and in buying mode.

Another quick and useful tip for using such a feature, is to have your audience share your webinar on social media or enter a contest for attending the event. This can all take place during the first few minutes of your event. Having your audience engaged right from the beginning is a great way to keep them watching until the end of the webinar.

When It Comes to Webinars… ClickMeeting is the Way to Go!

If you were to head over to Google and search for “best webinar solutions,” you would likely find a bunch of paid placement ads and review articles on the first page. This in itself is enough to cause a headache and would definitely take up a lot of your time to go through.

With ClickMeeting, you already know about some of the best tools and features they have to offer. Sign up now for your free account, which gives you full access for 30 days.

How to Stop Annoying Mystery Robo Callers and Business Spam Calls

We all have mobile devices and most of us are glued to the daily… so it’s pretty much the best way to contact millions of people around the world. However, it’s gotten quite out of control lately with all of the spam and robo calls that are just coming in non-stop!

For offshore business and scammy operations, it’s a fraudulent haven for making money off the unsuspecting and even for businesses looking to simply push their legitimate services call after call after call. Just like there are spam emails, spam blog comments, and spam forum and social media postings… this wave of spam phone calls is just the latest way for unethical businesses and startups to make money.

Unfortunately, more often then not, most of these call are routed from other countries, and may even show up as a local number on your mobile device. This makes it even more annoying to find and report them, let alone stop them.

The good news is there are some ways to not only block, look up and avoid these numbers… but there are some fun ways to mess around with the robo callers and India call centers as well.

Here are some fun and useful resources to help out in the process.

Start With a Reverse Phone Number Lookup

Your phone should be a helpful part of your life. When you receive multiple calls from people you do not know, it becomes a nuisance. If you notice that your phone is ringing more than normal you need to start looking up the numbers with  reverse phone lookup. Several numbers from strange area codes may be from telemarketers or bill collectors. You may even be getting calls from people trying to reach someone else. Enter the number on the reverse lookup site to receive information about the person or company that is calling you. Make a list of all the questionable numbers you receive and get started quickly

The option is also there to check out the FTC site and add your name to the do not call list, but as most of us already now — it usually doesn’t make a difference. It’s kind of like trying to unsubscribe to as many emails and newsletters in your inbox, but you just keep getting more and more.

Learn How to Individual or Bulk Block Numbers By Mobile Device

Once the number is listed on the site, you are given information about the person calling. Sometimes you get a name of a person or company. If you are familiar with the caller, you can return the call and find out what is needed to stop excessive calls. If you are given a spam warning or do not know the caller, it is best to block the call.

There are several reverse phone number lookup sites out there and plenty of them provide useful information for free. When someone gets a spam call, they often get pissed off and want to report the numbers online, so there is a good bet the number that just called you is already listed as a spammy number somewhere online.

Either way, one of the best ways to stop unwanted calls is to understand how to bulk remove, ignore, or report numbers based on the mobile device you have.

Working Methods to Block and Protect Your Number from Spam Calls

Your goal is probably to reduce the amount of mystery calls coming to your phone. Look up all the numbers you are unfamiliar with and block the ones that are not relevant. If you are receiving a lot of telemarketer calls, find out how to get off the call lists. When you block a telemarketing call, they often try again with a different phone number.

It is important to be clear about ending the calls if you talk to a telemarketer. You must be firm with your demands and keep blocking the numbers. Bill collection calls can be stopped by communicating with companies when you are late on bills. They can often decide with you and lessen the calls. Blocking these calls is also an option, as you can call the companies yourself when you are ready to resolve payments.

Get Revenge By Wasting the Time of a Live Call Center

Most robo calls start off with a random call, then if they can tell someone picked up the call, it will then forward over to a live person. Usually there is a pause or click noise, which is easy for people to tell right away that it’s an annoying spam caller.

The good news, is that there are plenty of prank apps and tools out there to turn the table.

Apps like robokiller.com make it easy to download the app, then have it run on your phone. It’s cool because the premium version is working off an ever expanding list of all users who are getting phone calls, so the app is actively blocking and reporting new calls all the time.

Even better, when a spam call does come through, you can set it up so there is a fake conversation that will drag on for several minutes and completely waste the time of the call center person. It also records such conversations for funny audio files you can listen to later on.

We All Hate Spam and Robot Calls… So When Will Then End?

It feels like an invasion of privacy when mystery calls take over your phone. You may wish to keep your phone available for calls from family or your business. Do not rush to change your phone number. As you can see from the examples laid out above, there are plenty are ways to solve the problem and discern between proper calls and those from telemarketers with a reverse phone lookup. With a little effort, you can enjoy your phone again.

And in the best situations… don’t get mad — get even!

Block their numbers, report them, and even use the prank call apps to give them a taste of their own medicine.

Instagram Influencer Marketing: Where We Are Headed in 2020

Since its launch in October 2010, Instagram has been the most sought after social networking site and application. Users get to follow family, friends, and celebrities they admire. But over time it has developed into more than being just a platform to either like or leave comments beneath your favorite pictures and videos. Brands quickly realized the importance in Instagram, while also seeing the new opportunities in branding and marketing that it has created for them

For most brands, Instagram isn’t just about being seen and active on the world’s most popular platform, it also directly connects them to their various consumers and prospective clients. With such a massive user base, Instagram eventually provided the necessary tools needed to advertise products, goods, and services to users worldwide on its platform.

Growth of Influencer Marketing

Influencer marketing like any other sector has been subject to various changes and trends — such as the massive movement to mobile and how they would eventually go on to monetize the platform and it’s users.

Other factors like technology and consumer preference also play a huge role in its growth. Influencer marketing and business has grown exponentially and this is no surprise as brands are drawn to techniques that work, and many of them are seeing and reporting huge profits and ROI in the process.

Influencer marketing does work and in fact, yields amazing results when the proper time, work, and effort is put in place. Much like how influencers built up their massive followings and subscribers on YouTube, we are seeing the same with Instagram. However, the way these content creations earn revenue is much different from how users get paid on YouTube. Instead, for influencers on Instagram, it’s all about their reach and the many different types of branding/sponsor deals they can make.

Influencers build their credibility over time to enable them to market with precision. There are various types of influencers but at the moment the social media influencers are making effects worldwide every day. Usually from the comfort of their homes or offices. To become a social media influencer a lot of work would be done to identify your niche. Choose a social media channel like Instagram and then you distribute your content. You will also need to grow your network whilst engaging your followers.

How to Find Success with Influencer Marketing on Instagram

As we all know, there are thousands of ways to advertise and market a brand online. However, the game of influencer marketing and Instagram is a whole different beast of it’s own.

This process basically involves finding legitimate influencers on Instagram for the advertisement of products. These influencers are chosen based on audience and reach. Other factors like authenticity, passion, great marketing mind, and persona are also considered. Before employing the services of an Instagram influencer, brands are expected to carry out thorough background checks. This enables them to pick an influencer which would best suit their taste.

Since anyone can create an Instagram account and load up their account with a ton of followers, it’s important to analyze all potential influencers and also knowing who their audience is and what they might best engage with.

Instagram has tools that aid influencers to market various products effectively. Through the use of Instagram sponsored posts an influencer can reach a brands desired target audience or increase their reach overall through the use of a paid ad campaign. This allows organic posts to reach a wider range of audience for a fee. This tool also helps users and brands choose a target audience based on location, age, sex, and interests.

Not only is this is a very impressive form of marketing that allows for effective marketing, it also leads into the power of general advertising on Instagram as well. With Facebook Ads running both Instagram and their Ads platform, you know it’s going to be a top notch advertising solution

With all of this in place, with the right split testing and targeting, many brands and individuals are seeing very good results in terms of sales, reach, growth, and ROI. There are other tools like Famoid which helps monitor followers growth, while also allowing for improved reach to more followers — not just on Instagram, but also on other social platforms like Facebook, Twitter, and YouTube.

Another tool is Sprout Social, which is great for understanding the metrics behind engaging posts. There are of course other tools and solutions out there as well, and each are geared towards yielding better results as regards marketing on Instagram. You will also find that many of the tool range in size and efficiency as well. Some will be better for individual use, while others are catered more towards agencies.

Where We Are Headed In 2020

Currently, there are many stories surrounding the drama between Instagram influencers and companies who are using them. Sometimes brands withdraw their contracts from these influencers due to various reasons, such as not seeing a positive ROI, engagement and views are showing up as promised, or simply from shady activies and not getting a full disclosure statement from influencers to their audiences.

Usually, this is as a result of misbehavior on the part of the influencers. It is important to note that the misbehavior of Instagram influencers usually affects these brands negatively. The world is watching and most times everyone usually has something to say. And the brands usually take the blowback of these ignorant acts. Some incur a drastic reduction in sales. Others lose important business partners. This emphasizes the importance of choosing the right Instagram influencer. Thorough background checks and examination of the techniques used is crucial, before proceeding to employ their services.

As we look ahead to the coming months and years of Instagram and it’s dramatic growth to one billion monthly active users, the influencer marketing game really is only just getting started.

With upgrades being made on Instagram it’s hard to say exactly what the future holds for influencer marketing on Instagram. However, there does seem to be an endless supply or users and branding opportunities… so the opportunities for both influencers and brands will likely continue to existing as long as the platform is thriving.

The advent of AR filters for Instagram stories allow influencers and brands to create their own customized filters. Customized filters can only be viewed and unlocked by followers of that particular Instagram influencer. This allows Instagram users and brand influencers to connect on a new and different level. Also, some brands have been able to create interest and stories about their influencers. They do this by taking them on vacations. They are allowed to document this experience, post online and let their audience react. This creates an adventure for followers to connect to. This is a very important tool for influencer marketing on Instagram.

It is quite obvious that influencer marketing on Instagram is very important and will continue to play a big role in the coming years. The hub of influencers, brands and Instagram users has already been established, and word is rapidly spreading about how money much these Instagram users are making. Along with the amount of the influencers available continuing to rise, so will the tools used to improve influencer marketing for brands as well. Come 2020 influencers will control over 90%  of the population of potential customers on Instagram as they already control more than half.

Statistics have shown that a number of items have been purchased right after being promoted by an online influencer. It has been estimated that influencer marketing on Instagram will be a billion dollar industry by 2020. 22% of 18-34-year-olds made a large purchase after the product was endorsed by an online influencer. This is not a surprise as 39% of active Instagram accounts are influencers. These accounts also have over 15,000 active followers which in total indicates a large percentage of the Instagram society. Relevant influencers have the power to pull off a very high number of sales in quite a short period of time.

In short, online users can easily persuade the majority of their audience to make use of a product or service that they recommend. Here are some quick stats to back it up.

  1. 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. A survey conducted by Collective Bias involving 14,000 respondents in the US, reveals this influencer marketing statistic.
  2. The same survey reveals that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Consumers can relate more to these influencers and value their opinions more than that of celebrity influencers.

Consequently, there are complications to influencer marketing on Instagram. This greatly affects its growth and development. Some influencers have a negative attitude to work and to its audience. 94% of influencers agree on the importance of authenticity and transparency. These key factors are needed in marketing on Instagram. When an influencer lacks these, it results in an eventual loss of audience and credibility. Also, brands working with such an influencer at the time will be forced to withdraw. Influencers are also worried about the number of fake followers and bots on Instagram. Sometimes it’s difficult to find the right influencer when a handful of them have fake followers.

The Future of Instagram Influencer Marketing and Where We Are Headed

If you are already active on Instagram, you likely already know how active the platform is with influencer marketing and with their paid advertising. Being in the online marketing and advertising space, most of us will see this even more clearly.

Influencer marketing has become a full-time profession. It is expected to evolve and become a bigger industry come 2020, and years beyond. The companies and brands that make moves earlier and lock in some of these smaller influencers now may go on to see a much higher ROI int he months and years to come.

Statistics have shown that influencer marketing on Instagram is on the rise, and if you aren’t currently using it, your competition likely will.

Maximizing the ROI of Exhibition Marketing by Leveraging Your Blog

Many business owners mistakenly believe that trade show marketing is obsolete. They believe that it is better to focus on educating and reaching potential customers through their blog or posting videos on YouTube. Marketers that make this assumption are missing out on an excellent source of potential new customers. Trade show marketing is alive and well. PwC estimates that the exhibition event industry is worth $14.3 billion. Rather than viewing exhibition marketing as an outdated strategy, you should combine it with your digital marketing strategy.

You can definitely reach a lot of customers through content marketing. However, many customers want to see you show off your products at local exhibitions. Tradeshows are A much more personal form for interacting with customers.

If you want to make the most of your tradeshow marketing strategy, you should leverage it with your blog. Here are some ideas to consider.

Use your blog to educate future customers about products before they attend your tradeshow

Most people stumble upon trade shows while attending another, larger event, such as a county fair. They have no prior knowledge of the products or vendors at the tradeshow.

As a trade show vendor, you aren’t going to get as much value if your prospective customers aren’t informed beforehand. You are going to need to dedicate the entire event to educating them and answering elementary questions.

This is where your blog can come in handy. Take some time to write blog posts about your upcoming trade show. A marketing expert we talked to from RollerBanners suggests having an FAQ section so you can let people know about the different products that you are going to showcase. You can even embed a couple of videos about your products, so readers have some idea of what to expect when they attend your trade show.

Customers will have a better idea about your products after reading your blog posts. They will attend your trade show more prepared and ready to ask more helpful questions. By asking more informed questions, they will have the information they need to decide whether or not to make a purchase.

Encourage customers to contribute positively to the discussion

Most exhibition events encourage two-way conversations. This format can be a blessing or a curse, depending on the comments of the attendees.

If customers have a negative perception of your product, they may make negative comments that will dissuade other people from making a purchase. On the other hand, people that express positive sentiments about your products well encourage others to consider buying your products.

For example, click fraud detection company Clickcease, is attending conferences around the world all the time. The benefit here is two fold:

  1. They get to increase exposure to their brand and meet new businesses and potential clients.
  2. The visibility and one-on-one interaction is a great way to build trust and new clientele.

However, it’s also important to understand that not all businesses and brands have the time or budget to attending conferences around the world. For times like these, it’s best to use your blog to facilitate positive discussions which may have also been relevant at marketing trade shows.

Here are few ways it can help:

  • You can use your blog to dispel any negative assumptions people might have about your product. This will help discourage people from asking leading questions that could cast your brand in a negative light.
  • You can highlight some of the milestones you have reached and unique selling points about your products. Did you get an honorable mention from a reputable organization in your area? Talk about it on your blog. People might discuss the positive elements of your product amongst each other at your event or ask positive questions about the admirable elements of your brand.
  • People that are not going to be interested in your product will be less likely to attend. Although there is always a possibility that hecklers will come by to express their criticism, most people that don’t like what you have to offer will simply avoid your event after reading your blog post. This means they won’t be around to spread negative feelings about your brand at your tradeshow.

Your blog is a great platform for facilitating discussions about your brand. Why not use it to encourage positive feedback with other customers at your tradeshow?

Attract more targeted attendees to your event

Old school marketers used to measure the success of exhibition marketing by the number of people that attended an event. In the digital marketing era, marketers understand that the quality of leads is more important than the quantity. Attracting more targeted leads significantly increases your opportunity to make a sale.

You can use your blog to draw more interested participants. The easiest way to do this is by reading blog articles and optimizing them around relevant keywords. For example, if you are running a trade show in Dallas, Texas to promote a couple of woodworking tools you created, you could optimize your articles around the following keywords:

  • “Woodworking trade show Dallas”
  • “woodworking events in Dallas”
  • “woodworking schools in Dallas”
  • “Learn about woodworking in Dallas”

You could also add the names of other surrounding cities so that you could reach people in those areas as well. People going on Google to learn more about woodworking will stumble upon your blog posts and learn about your upcoming events. Then they will be more likely to attend your events and consider making a purchase.

Optimizing your blog for SEO is an excellent way to draw targeted leads to your tradeshows. Here are some tips that will help.

Build backlinks to your blog from local websites

Offsite optimization is one of the most important elements of SEO. You can have exceptional content on your blog, but it won’t start ranking until you have built quality backlinks.

There are a number of ways that you can build the links to your blog. Some of them are much more effective than others. A lot of the outdated SEO strategies that worked well 10 years ago are pretty much worthless today. Submitting articles to generic article directories like Ezine Articles is not going to give you quality results. Also, most of the old website directories have either been deindexed by Google or have started adding the “nofollow” tag to outgoing links. You won’t get any link benefit from using them.

So, how do you go about building quality links to your blog to promote your events? One of the best approaches to use local news and other websites. There are a couple of reasons this is better than using generic platforms for building links:

  • Backlinks from local sites will seem more relevant to Google.
  • These websites are not constantly getting spammed by people looking to promote their websites. They will be more comfortable using the “dofollow” tag.
  • Websites owned by other businesses in your area will be more likely to trust you if you are also local. They will be more comfortable sharing your event.

Try collaborating with at least five local websites. You might be surprised to see how much your rankings increase afterwards.

Optimize your blog for every city within a couple of hours

When you are trying to optimize your website to reach local customers, it is easy to get tunnel vision. Most businesses only optimize their website for their own city. They forget that there might be a dozen other cities within a reasonable driving distance. If you optimize your blog for those cities, you might be able to reach those customers too.

Create high-quality articles that are at least 1,000 words long

When you are writing a blog post about your upcoming tradeshows, you should make sure they are as detailed as possible. Google tends to rank websites higher in the SERPs if most of the articles are 1,000 to 2000 words long. The average article on the front page is 1,900 words long.  You will find that a lot of local competitors are still ranking for websites with short-form content. However, this is usually because there isn’t much competition. You will have a strong advantage if you use longer articles.

You can also learn more about SEO and blog page length here.

Share testimonials on your blog

Your tradeshow could help people decide whether or not to purchase a product. However, it never hurts to try influencing customers before the event.

If you can give customers a positive impression of your brand before the event, you will have an easier time coaxing them into making a purchase. One of the best ways to do this is by sharing testimonials on your blog.

Testimonials have been proven to be very effective at increasing conversion rates. They will both entice people to attend your event and make them more willing to make a purchase once they visit.

Use your blog to follow up with customers that attended your tradeshow

Most of the other strategies outlined here focus on encouraging people to attend your tradeshow and making them more open to your pitch. However, your blog can also be great for engaging with people that attended your event.

The average person needs to be exposed to your brand seven times before they make a purchase. They might not be ready to become a customer after attending your tradeshow. However, if you encourage them to visit your blog for more information, they might be ready to make the commitment. You can also use your trade show to get them to join your mailing list so you will be able to engage with them more regularly.