How Using Branded Apparel Can Benefit Your Business

Whether you are part of a street team that is pushing certain products or working within a store or company, there are many reasons to consider branded apparel.

Here are some benefits to incorporating them into your business.

Professional And Clean Uniforms

One way that branded apparel can be beneficial to your business, is that it supplies your workers and employees with a consistent uniform. This can be helpful in different ways. It also reduces the costs on employees if their uniforms are provided, allowing them to save their money instead of having to spend it on clothing to only use at work. This also ensures that your staff is outfitted appropriately and you do not have to worry about anyone that refuses to adhere to certain dress codes. This is great for not just the workplace, but other work-related environments like conferences or business and industry expos. This allows your team to easily make an impression and appear to be as professional in their market as possible.

Easily Recognizable And Identifiable

Using branded apparel in a retail working environment has significant benefits for the customers especially. Having employees wearing uniforms that are easy to identify and seek out in the event you need assistance can increase the customer experience and get them the help they need in a quick and easy manner. This will increase the customer appreciation at your store, and give them a lasting impression of the service they were provided, increasing their likelihood of giving you their business in the future.

Free Advertising

Having certain branded apparel can be beneficial when you are trying to grow and expand your business. If your logo or images are easily identifiable, this can help consumers remember your company and name. The fashion industry is riddled with different brands and logos, and it can be difficult to stand out with signs and stationery advertising. Business apparel leaders from PromoPAL understand the importance of looking good and that wearing the right merch, as it develops a visual aspect that people are drawn to. If you are at a convention or industry event, and someone takes interest in your clothing, that opens up a conversation about your company.

Sense Of Team And Community

Think about how sports teams have built identities surrounding family and togetherness. If you can bring that spirit and energy to your business, you will find the path to success through cohesion and solidarity to be much easier, creating a more efficient overall team and business, as all your members work together. Branded apparently emulates things like jerseys or team jackets with company apparel in a way to help boost your morale, especially if your clothing looks and feels great. Not only is it great for your employees, but customers may then want to feel like they belong to that greater community, getting similar apparel as well. This creates more loyal and dedicated consumers.

Branded apparel provides benefits to many people. The employees within a company, as well as its consumers and customers that support them, can all gain something. Regardless of the size of your company, you will find there to be many reasons to own and wear branded clothes.

Conversica Alternatives to Grow Your Business in 2021

If you think about a typical customer journey or sales funnel, you’ll encounter many of the same kinds of steps along the way. The potential customer needs to first be exposed to your company or brand. Then, they may want to learn more about the products and services you have to offer. The customer might or might not reach out to you, and then your sales team can do their job to close the deal.

This may be a bit of an oversimplification and overgeneralization, of course. But, it provides a useful framework from which to assess how your potential customers become leads. And how those leads can turn into sales.

Conversica is a highly regarded name in this space. There are also several Conversica alternatives worth considering. If you want to focus more time on closing deals with warmer leads, Conversica (and alternatives to Conversica) could be just what you need.

How Does Conversica Work?

At its core, Conversica aims to automate lead qualification using artificial intelligence. This includes email, SMS text messages, or website chat. Potential customers interact with AI Assistants in the earlier parts of the sales funnel. This means that Conversica’s AI Assistants engage with customers within minutes. They answer their inquiries and nurture the relationship while the customer is still interested.

The engagement is prompt, personalized and persistent. It also means that potential leads don’t fall through the cracks like how they might under a more traditional framework. The Conversica system can pre-qualify 100 percent of new leads instantly. A customer can get product brochures, register for webinars and events, set up sales appointments and more.

Conversica empowers your sales team to be more effective and efficient. They’re only interacting with warm leads that have already been pre-qualified. It’s an effective system, but it can prove costly depending on your needs. Plans start from $2,999 per month. This quickly goes up with additional “skills” and use cases.

Which Conversica Alternatives Are Best?

The main aim of alternatives to Conversica is similar, if not identical to Conversica. You want to engage customers and increase the quality of leads for your sales team, ultimately benefiting your bottom line. Consider this Conversica alternatives review in 2021 as a solid starting point.

Exceed.ai

Conversica says that it can “unleash your revenue teams to engage and act at scale.” Similarly, Exceed.ai says it can “automate your lead conversion journey into sales ready meetings.” Here, a similar type of AI virtual assistant engages with your customers in human-like, two-way conversations via email, SMS or website chat. The interactions are personalized and allow you to pre-qualify your leads at scale.

The AI chatbot is included straight out of the box, which isn’t the case with all Conversica alternatives. You get a clean, easy-to-understand interface, plus convenient integration with CRMs that you may already be using. It also integrates with tools like Calendly, which should make your sales team happy.

The starting price for Exceed.ai is comparable to Conversica at $1,950 per month. The difference is that you get more customizations at no extra cost, offering a better value.

Saleswhale

Don’t let neglected leads fall through the cracks. That’s the promise of Saleswhale. Conversica and Exceed.ai strive to engage with every potential customer over several channels. By comparison, Saleswhale takes a more proactive approach.

It actively seeks out to identify neglected leads and approaches them with a proven conversation playbook. This is where artificial intelligence really kicks in. The AI interprets responses and handles replies dynamically, in real time, handling all sorts of common scenarios. When the system identifies a lead that’s sales-ready, it introduces a member of your sales team to the conversation so they can close the deal.

This is great for converting inbound leads on your website. It’s also for situations like following up after a webinar or breathing new life into dormant leads. As an added bonus, Saleswhale offers a free monthly plan to get started. However, as your needs grow, you’ll likely upgrade to the $1,495/month Plus plan to unlock more features and capacity.

Drift

Other alternatives focus on automating the lead qualification process using artificial intelligence. Drift cuts to the chase with its revenue acceleration platform. The end objective is the same; it’s just that Drift is much more upfront about it. With Drift, you can “deliver personalized customer experiences in real time.” 

Like the others on this list, the automated chatbot from Drift serves a similar purpose. Normally, many businesses ask customers to fill out a form. Then, they have to wait for one of your human employees to follow up. In contrast, Drift engages with customers live, in real time, with a personalized conversation. This includes booking meetings with your sales team, for example. Drift offers deep integrations with your sales and marketing tools too. This way, the conversational AI works to support your goals without adding extra steps.

You can get started with a free plan to see if Drift is right for your company. From there, you’ll need to contact them for pricing on Premium, Advanced and Enterprise plans.

Choosing the Right Alternatives to Conversica for You

When shopping around for Conversica alternatives, it’s important to recognize that there is no one size fits all solution. Every company and organization is different, with a different budget and different needs. If you have a smaller business with fewer than 200 leads per month, Saleswhale might be a good fit. If you’re a bigger business and seek more features, Exceed.ai could be a good choice too.

At first glance, it may feel like quite a leap of faith to spend thousands of dollars on a conversational AI for lead nurturing. The truth is that this can be a very worthwhile investment in your business. If your sales team can focus its time and energy only on high quality, pre-qualified leads, it means that you are much better equipped to grow at scale.

Artificial intelligence represents the natural evolution of sales and marketing. And Conversica and its alternatives are leading the charge, one live chat at a time.

5 of the Best Insurance Marketing Strategies for 2021

There are so many marketing opportunities available online that you can consider as an insurance company or agent to reach a target audience and sell more policies.

A well-developed insurance digital marketing strategy not only helps you reach the audience and convert more but also helps you outpace your competitors in the market. In this modern world, online marketing should be a priority for insurance providers to grow their customer base, build strong business relationships with existing customers and increase brand recognition as well. 

To help you get started effectively, here we have highlighted the top digital marketing tactics for insurance companies you can pursue to grab the attention of online customers and to stand out among competitors.

A Professional Website to Represent Your Company

Your insurance company website is the digital face of your business. And it must provide an excellent user experience to help your audience understand your insurance products. Whether you provide general contractors insurance or life insurance with riders, you must have a website that is responsive and fast loading as well. It must be designed to entertain both first-time insurance buyers and those who are about to purchase a new policy or upgrade an existing one. Information and details that are important should be easily accessible for your visitors and you can achieve this by making the website easier to navigate. 

Implement SEO Basics to Rank Higher in Search Results 

The time spent on SEO can pay off in a long run. In this modern world, almost 70% of consumers perform online searches before they make final buying decisions. This is the reason, you should optimize your insurance company website for relevant and easy to rank keywords so you can appear in more search results with exactly what people are looking for.

You should start your SEO strategy with keyword research as it helps you find the most relevant and frequently used phrases by your target audience when searching online. Doing SEO for your insurance business on your own is a good idea, but hiring a professional digital marketing agency can help you get it right while focusing more on core areas of your business.

Produce High-Quality Content that Provides Value

Modern customers research a lot over the web before they buy insurance policies. They search online to learn about insurance and how it can work for them. That is the reason, you should be creating high quality and informative content to answer their questions in a detailed manner.

According to industry experts, relevant and informative content increase purchase intent of consumers for a brand’s insurance products. You can conduct keyword research to find out the insurance topics that get the highest traffic possible. When you have more visits on your website, the possibilities of getting higher ranks in search results are boosted.

Whether it is your business website, blog, or social media profiles, make sure to share quality content with consistency to get more eyeballs and engagements. 

Create an Effective Email Marketing Strategy

Since email is one of the best and most effective communication methods online, setting up a thoughtful email marketing campaign can help you reach your potential and existing customers on a more personal level. You can educate potential customers by sending useful and relevant content. Email also provides a great medium to present your customers with personalized offers and policies as per their individual needs and requirements.

To get all the amazing marketing benefits of email marketing, you should segment your email list based on customer preferences, interests, and insurance needs so you can send them personalized offers for better outcomes. The availability of email marketing solutions also makes it affordable and easy to implement digital marketing approach. 

Social Media Marketing and Advertising are Key

Social media is a most effective and powerful digital medium that offers plenty of marketing benefits like increased brand awareness, customer engagement, and new insurance leads, etc. That is the reason, social media is on our list of top digital marketing tactics for insurance companies. You can share quality and informative content with your customers via social media profiles to answer their questions and increase brand awareness.

Furthermore, you can also run targeted social media advertising campaigns to reach people who might be interested in your insurance products. Successful social media integration into your customer support strategy is also a great way to listen to your customers and respond to their queries in a timely fashion. Strategic use of social media can help you stand out from competitors.

How to Insurance Companies Can Create and Effective Digital Marketing Strategy

With more businesses and brands doing their marketing and sales on the internet today, it’s important to put all of your efforts into being the best. As more organizations continue to flood into this space, it’s extremely competitive and costly to compete in such a market.

In order for this to happen, insurance agencies and companies must have a website, social media and SEO strategy in place — all while complementing each other at the same time.

Be sure to read through each of the recommendations listed above, while also making sure they are all part of your day-to-day marketing efforts.

Understanding the Types Of Online Marketing

A few decades ago, it was impossible to imagine how a product or service could be promoted across the globe. However, since the internet revolution, advertising and marketing have gotten a whole new makeover. We now live in the era of internet marketing, where customer service and experience are considered paramount. 

Organizations are being proactive and making data-driven decisions to reach out to their customers and sell personalized solutions. If you are an entrepreneur, it is impossible to stay off the radar and ignore internet marketing. If you wish to start your online marketing journey, here are the different types of online marketing that you need to know about!

Social Media Marketing

Social media is one the most popular and effective forms of internet marketing.  The world’s population stands at around  7.82 billion; of this, over 3.96 billion have a social media account, which means that more than half the population is online. And that’s what makes it alluring to online marketers.

Besides being easy to set up and connect with your audience, this digital marketing platform is free to use unless you wish to run ads and campaigns.  The revenue share of Social media advertising globally was $102.66 billion in the year 2020, and we are sure that these numbers would continue to increase in the years ahead.

While it is important to have a strong social media presence on all the platforms like Facebook, Twitter, Instagram, Linked In, Snapchat, and Pinterest, you could promote your content on the platforms that match your business profile. You could expand your reach by investing in social media advertising, which is growing widely popular. 

Content Marketing

In the internet marketing world, content is crucial as it is part of every marketing effort starting from SEO, email marketing, social media marketing, blogs, etc. We have all heard the phrase “content is king” umpteen number of times, to the point that it sounds cliche now. However, the relevance of organic and relevant content continues to be paramount to drive profitable customer engagement. Content marketing, in other words, is the creation and user of relevant, engaging, and timely information that the customers find useful. 

Search Engine Optimization

The search engine is what your customers and prospects use when they are trying to find your business. Optimizing your content is the process of generating free, organic, and quality traffic to your websites from various search engines like Bing and Google. The search terms in your content should be relevant to your users and in line with your product. 

For instance, if you are selling automobile parts, your website content should be optimized for the same and not focus on attracting users searching for laptops, mobiles, or homes. To optimize your website for search engines, you need to use the right keywords, image tags, relevant backlinks, high loading speed, etc., besides having quality, relevant, and updated content. 

Email Marketing

Yet another way for your business to reach potential users is to tap into their email inbox. Besides promoting your product or services, it would also help you build a strong customer base by sending them relevant information. Remember that meaningful interactions, attractive offers, and engaging information is what would draw your prospective users and existing customers towards your business. 

These are some of the most popular types of internet marketing that you should try to make your business successful in the online world.

Top Ways to Organically Grow Your Business Revenue

There are several ways you can use to grow your business revenues. Such methods include:

  • Focusing on customers
  • Doing marketing properly
  • Boosting sales efforts
  • Optimizing prices and the strategy behind them
  • Expanding your market

Irrespective of your marketing or otherwise budget, business owners can still have plenty of strategies they can use. These strategies work to better their bottom lines and boost their profits.

To ensure the survival of your business, you need to keep on increasing revenues. Such increases signal that the company is in good financial health.

Another thing to make clear in the context of this article topic is organic ways to increase revenue. You might wonder what we are talking about when we are using the term organic? 

The growth of business experiences by enhancing sales efforts internally and increasing actual output is referred to as organic growth. Its essence is the increase in revenue resulting from sales and expansion made possible through its resources.

The following strategies will be of immense help to businesses to cut costs and enhance their revenues.

Make Sure You Have Figured Out Your Goals

Having a clear and well-defined strategy in sync with your revenue goals is the first step you need to take. You must be clear about what success would mean for you and how you will get there. We can take the example of startups, for instance. Initially, they are looking for profitability. The few businesses that overcome this stage need to generate adequate revenue for their strategic growth funding. They want to overshoot the net and gross revenue targets they have set for themselves and build a significant reserve fund that the business can use for uncertain periods. After you have outlined your goals and have recognized the drivers of your sales and revenue, you need to concentrate more on business activities that aid you in achieving those goals.

Tap Into The Huge Potential Of Repeat Customers

One of the trade’s biggest tricks when giving your revenues a boost is to turn existing customers into repeat customers. Getting existing customers to make additional purchases through cross-selling and up-selling is cheaper than gaining new customers. Not only is it just less expensive but is more efficient and cost-effective as well. Such customers already know of your product or service firsthand and will therefore do business with you more readily. You can encourage additional purchases by offering special discounts and other freebies. This helps build a sense of gratitude amongst customers and makes them feel wanted and important. Another thing to encourage more revenues is to give existing customers strong incentives to refer to other new and potential customers.

Make Sure Your Marketing Strategy Is Effective

Marketing is one obvious method of bringing your product or service to potential customers that can work wonders for your revenue figures. Experts from GUERRILLA Agency state that you should consider the insights you get through analysis of customer purchase data and their product preferences. You need to devise marketing plans with specific strategies. These will help you determine the promotions and ads you create and run on various online media. Remember, the key is to keep the advertisements targeted. You can use a variety of online marketing tools to bring your product or service in front of customers like: 

  • Business website
  • PPC ads
  • Social
  • Email marketing
  • PR
  • Content marketing
  • And traditional marketing mediums like print ads, billboards, and flyers

You should ideally conduct regular reviews of the findings that emerged from the analysis of previous marketing data. Doing this will help you figure out the channels and strategies in which your campaigns experience significant success. 

Provide Services Or Products That Compliment Your Main Offering

You stand to gain significant sales and revenue boost by offering your main product complimentary products as a bundle. This step gives you more sans additional overhead costs. Customers also have the psychological propensity of associating bundles with savings, even if the latter is not a significant sum at all. But making the sale is very much more straightforward and comparatively cheap for you.

Do Adequate Work On Your Pricing Strategy

Pricing is crucial when it comes to consumer purchase decisions. You need to adjust your product or service’s cost according to the prevailing situation in the market and the revenue goals you have set for yourself. Increasing prices will result in better revenues and, in turn, better bottom lines, only and only if it doesn’t significantly affect sales. In this, you need to consider things from the buyer’s point of view and how they view you and your competitors. Think about whether they would be willing to part with the extra amount for your product or service. A better strategy than suddenly increasing prices would be to raise them in small increments regularly. Such a move makes the increase seem negligible in the context of the overall cost but can still work wonders for your revenue and profit.

Ensure That You Offer Discounts And Promos Regularly

Provided that you can properly market your discounts and special offers, they can serve as an excellent incentive for consumers to use your product or service. The offered discount may come from discounts on specific products, seasonal discounts, or storewide discounts. Rebates or deferred deals are even better, and a customer receives them in the form of cash. The amount is usually a percentage of the price. The rebate lets businesses generate additional sales at nominal cost resulting from the low redemption rates.

Make Your Sales Collateral Full Of Life And Enthusiasm

To need to add dollops of chutzpah to your sales channel. You need to generate enough enthusiasm among buyers that will serve as yet another reason to use your product or service. You can achieve this sales vibrancy in a variety of ways, like bright and attractive sales collaterals. Further, you need to pass a message of urgency in such collaterals and include all of your products and services in them. Another great idea is to provide incentives to sales partners and to offer subscription sales plans.

To be brief, focusing on growing organically calls for greater levels of creativity and enthusiasm in the way you generate sales. It is all about having plenty of energy and addressing each growth factor as an investment opportunity. When you are doing a business, at least one thing is guaranteed- you will experience both success and failure. The methods mentioned in this article will help you if you time their implementation right. You will be in a better position to experience organic revenue growth. Best of luck!

The Best Resources for SMEs Grappling with Big Data

Big data represents one of the most valuable assets any business can hope to gain. It offers a map to your market’s behaviour, and the insights you need to be able to predict the direction in which your target market – and, by extension, your business – is heading. 

One of the toughest problems for SMEs, however, lies in properly gathering and utilizing these massive stores of data. Everything you do online, from making sales to interacting with internet users via digital marketing campaigns, will yield significant insights into the heart of your industry, but finding the time to gather, sort, analyze and utilize that data keeps many from realizing its full potential. 

Read more about some excellent resources for dealing with big data, below. 

Email Marketing Software

Email marketing boasts an enviable list of benefits. While not the most labour-intensive or costly tool for digital marketing, it targets one of the most valuable userbases to which you have readymade access: your existing customers and subscribers. By maintaining an open line of communication with this userbase, and opening up new dialogues during seminal moments in the growth and development of your business, will prove invaluable – provided you can grapple with the data your campaigns gather overtime. 

The same goes for affiliate marketing, which enables the same line of communication while also bringing a financial benefit to you. Utilising software in this ongoing process will ensure that each step is streamlined and targeted towards the right users. You can easily check out how it could help your business to stay on top of this platform, and to curate – and, more importantly, utilise – the data your efforts will yield. 

Google Analytics

Your site is your storefront, but, in the real world, it is much easier to monitor and interpret customer behaviour than it is when you are simply staring at your home screen and witnessing the rise and fall of digital sales throughout the day.

Google Analytics is a free tool that can offer significant insights into the behaviours of your site’s visitors – for instance, where they came from, what devices they are using (mobile or PC) and what your bounce rate is. This offers the opportunity for significant progress, both in terms of increasing site traffic and honing your external marketing campaigns.

Surveys

While surveys are not able to rival the sheer quantity of information housed under the term ‘Big Data’, there exists a growing body of research expounding the value surveys hold when utilised in tandem with it

In this view, big data can be seen as what is gathered organically – for instance, the ratio of subscribers who open your emails, vs those who ignore them or unsubscribe as a result of receiving them. Survey data is manually gathered – it does not hold the same raw organicity – but it can be used as a tool for contextualising big data and broadening your understanding further. It can also be guided by big data, which means that your ability to communicate directly with your users is enhanced, and words are not wasted on questions to which you already know the answers.

Big data is invaluable to all businesses, but knowing how to understand it – and, more importantly still, to put it to use – is an art form in and of itself. Like any specialty, it demands a whole host of resources that will ensure that nothing is wasted, and that every element of your online activity is put to use in order to further your efforts, and gain access to the very heart of your digital audience.

CrazyEgg 

Google Analytics is a wonderful web analytics tool for any business with an online presence. However, it can’t solve every possible online analytics need. You may need to use more specialized web analytics tools for things like UX optimization. 

CrazyEgg  is a very impressive web analytics tool that was developed by Neil Patel. This tool is great for  monitoring user behavior, which can be incredibly important for improving conversion rates. 

There are a lot of ways that you can benefit from using CrazyEgg.  One option is to look at different elements on your website landing pages, such as images and CTA buttons. With CrazyEgg,  you can see how your visitors respond to them. You can change elements and remove any that seem to be too distracting. 

Here is an example of an insight that some companies have found with CrazyEgg.  They would put an image on their landing pages to make it look more engaging. With this web analytics tool, they would find that visitors were unexpectedly trying to click on the image more than the button. They would add a hyperlink to the image, so that it would accomplish the same function as the button itself. Other companies would simply remove the image altogether or reduce its size to make the CTA stand out more. 

ActiveData

ActiveData is a very important ad-on for Microsoft Excel.  This tool can be very useful for tracking conversions, but the same purposes can be applicable for other issues as well. 

One benefit of using ActiveData is that you can help fight fraud more easily. In particular, this add-on is useful for tracking internal theft. This is a benefit that you can’t afford to ignore, because employee pilfering accounts for  almost 30% of all business failures. 

Sage Accounting 

Accounting is one of the least favorite parts of running a business for most entrepreneurs. Few people want to spend a considerable amount of time crunching numbers and tracking the amount of transactions that affect their cash flow. 

Unfortunately, you can’t afford to ignore the importance of sound bookkeeping. You either will need to do it yourself or pay a large amount of money to hire a professional bookkeeper. The latter may not be an option if you are running a new business with limited resources, so you need to find a way to manage your own bookkeeping without taking up too much of your time. 

New advances in data analytics have made it a lot easier. A number of new accounting tools have reached the market, which can simplify your bookkeeping and save you a tremendous amount of time. 

Sage Accounting is one of the best big data accounting tools for small businesses. It is an excellent option for entrepreneurs that don’t have any employees. This tool does everything from income documentation to reconciliation of bank documents. You can get all of the great features for just $10 a month.  You will have access to even more valuable features if you plan to upgrade to the $25 a month plan, which is still a lot cheaper than hiring a professional. These other features include forecasting cash flow and generating financial statements. 

Sage Accounting is a major breakthrough in accounting analytics for small businesses. It is a great option that you probably should not overlook.

Looking for Even More SMM and Big Data Resources?

If you enjoyed this article, don’t forget to take a look at the latest trending topics on the main page of ZacJohnson.com.

Clients on Demand – Is Russ Ruffino’s Coaching Right for You?

One of the greatest challenges for businesses of all sizes is not only attracting potential customers, but closing the deal on the right kinds of customers. This can be especially challenging for professional service providers. It is impossible to scale your time the same way you might scale production on a physical product. How can you find clients who are thrilled to work with you and are willing to pay what you are worth?

Helping you crack this puzzle is Clients on Demand. Whereas other client attraction strategies may be effective in growing your audience, what you really want is to grow your client base. And, by extension, grow your income. You need the right strategies and techniques for the job, and that’s where Clients on Demand can step in to teach you.

Finding the Right Clients

Perhaps you’re a professional coach or a business consultant. Maybe you’re an exceptional copywriter or a world class data analyst. In all cases, it doesn’t matter how great you are at what you do if you don’t have clients for whom you can do the work. And when you’ve only got the same 24 hours in the day as everyone else, you want to ensure that you are being fairly compensated for your time. 

You want to work with clients who won’t haggle you over your rate, because they understand the value that you provide. In other words, you don’t want to waste your time with the “wrong” clients and you want to focus your time and energy on the “right” clients. Ideally, the perfect clients. This is at the core of what Clients on Demand strives to achieve for you.

Blogging and podcasting might work in elevating your presence in the marketplace. However, you still need to attract and close the deal on clients who will actually pay you. Clients on Demand zeroes in on marketing techniques that focus on the bottom line. They teach students how to scale their businesses “without endlessly grinding out content.” You get technical and “mindset” support to take the necessary action. 

Russ Ruffino, Founder and CEO

Russ Ruffino created the Clients on Demand system in 2010. He wanted to show professionals how to gain access to quality leads (and sales) in an almost automated way. He understood then, as he understands now, that professionals need more leads, more cash flow, and more free time. 

Over the years, Russ Ruffino and Clients on Demand have helped thousands of entrepreneurs sell millions of dollars worth of products and services. 

It’s with that kind of passion and mindset that the Clients on Demand team has grown as well. From the executives to the coaches, the strategists to the client experience specialists, they’re motivated and driven by results. Business owners can appreciate that it’s not about vanity metrics. Rather, it’s about getting real, meaningful results. 

Who Is Clients on Demand For? 

The truth is that Clients on Demand isn’t for everyone and they acknowledge this on the About page. In order to benefit from Clients on Demand coaching and support, you have to be “coachable, decisive [and] resourceful.” What this also means is that you “must be dead serious about scaling your business to 6, and then 7-figures… while helping your clients win every step of the way.”

This contrasts with who may not benefit from Clients on Demand: 

1 – The system won’t work if you’re looking to “get rich quick,” because it still takes hard work. They can help you make it “simple,” but it won’t be “easy.” You need to put in the work to realize the results you desire.
2 – Clients on Demand is focused on professionals who command (or want to command) premium prices. This is where each new client brings upwards of $10,000 through the door. You need to solve “a major life or business challenge.” If your service is a simple commodity, COD probably isn’t for you either.
3 – As much as it’s about increasing your bottom line, it’s really about delivering the best outcomes for your clients too. Clients on Demand expects that you are equally committed to and invested in the success of your own clients. And you’re willing to do the work to ensure that success for them.

To succeed with Clients on Demand, you need to be driven, ambitious, and dedicated. They won’t do the work for you, but they can help you learn how to work smarter.

Clients on Demand Reviews

Many entrepreneurs have seen their businesses flourish after working with Clients on Demand. To learn more about existing and previous entrepreneurs and business owners that have went through CoD, you can see plenty of examples through the Clients on Demand Reviews Hub.

  • Monika Hoyt (Relationship Coach): “My cost per call booked has been between $15 and $35 for the past four months. 30 days ago I raised my price point to 9k and enrolled 4 beautiful clients since then.”
  • Chris Strouthopoulos (Ascent Coaching): “Yesterday, I enrolled my first client at the premium price I finally believe I’m worth. When I launched my funnel in July, the first calls didn’t go well. Lots of money objections. I caved, ignoring COD’s advice, and dropped my price. The very next call enrolled, starting a string of enrollments. I was incredibly grateful to be serving folks, and I let myself accept the lower price. Only after these initial clients began experiencing massive results did I return to this question and let myself believe I was worth it. This is client #10, so I stuck my flag in the ground and declared it’s time to step up. I’m so glad I did. The very first client I offered my premium pricing to didn’t flinch. Paid in full with no objections. I danced. I am feeling incredible gratitude for the COD journey. You’ve helped me tap into my potential on a deeper level and serve people at a higher level than ever before. If you’re like me and resist charging what you’re worth, don’t indulge these thoughts. You’re worth it. Step into your power. I’m so thrilled I did.”
  • Lauren N. Sellers and Wendy Nolan-Sellers (Trust the Vision Decor): “?Picked up a dream project for a new client’s home build on the beach which puts us on track to have our first 100k month! I’m claiming it! Woohoo!”
  • Garric Vosloo (Functional Medicine Fast Track): “This is really in Prep for my mindset for 2021 because an enrollment a day or 7 a week is my goal broken down which results in our $4m+ for 2021 numbers. (BTW 2020 goals have already been achieved and taxes paid for our $2m+ goal. 2019 was $1m+ so it makes sense to keep doubling…lol. Why not!!!)”
  • Ilana Golan (Growth Strategist): “This is a total of $74K in 43 days since finishing COD which is more than I’ve done on my program this entire year!”

You get the idea. Dare to dream big (and be prepared to work for it). 

Start With the Free Training

To get more of a sense of what you can expect from Clients on Demand, watch their training video for free. The 40-minute video covers a “super simple 4-step funnel that takes prospects from ‘click’ to client in less than 48 hours.” 

During the video, you’ll see how they’ve been very successful with Facebook advertising, for example; they earn $10 or more for every $1 spent. The video also talks about why blogging and other forms of content marketing are ineffective in attracting new clients. Instead, you’ll learn what you can do instead to generate momentum today.

As discussed above, a big component here is deciding on premium pricing for your services. Then, it’s about marketing to the right clients who will enthusiastically pay those rates. That’s how you scale your coaching or service business effectively.

Scale Your Business and See More Results

Finding clients can be hard. Finding the right clients, the ones who are willing to pay what you think your services are worth, can be even harder. With Clients on Demand, you’ll have the opportunity to learn strategies and techniques to grow your business with the client base you desire. You’ll need to work hard, and it won’t happen overnight. But, with the right system and the right support, you can potentially achieve extraordinary results too. 

5 Expert Tips on How to Increase Site Traffic in 2020

It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500+ changes!

SEO is the process of optimizing your content, so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And soon enough, you could find your first page search rankings now on the second or third pages.

If your site content isn’t ranking in the search engines for your preferred keywords and phrases, all is not lost. There are still plenty of ways to improve your rankings while also getting quality traffic from other locations as well.

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales.

To help with this process, here are five practical content creation and marketing tips that worth exploring. Be sure to read along and follow these tips to increase back traffic to your website.

1. Blog Regularly and On Schedule

In recent years, blogging and content marketing have been very big components of the digital marketing landscape.

Now it seems like most businesses and websites have their own blog, and with good reason – blogging brings more traffic to your website, helps you establish better and stronger relations with the audience, and will help you to establish yourself as a lead thought in the niche.

However, it to comes to blogging and business, there is a certain art to it. For example, what are ecommerce sites and ‘boring’ niche markets supposed to blog about?

More often than not, the best way to get around this is to create content that is relevant to the business or service offered, but still providing value to your audience.

A perfect example of this can be seen on WithClutch, as they are a refinance and personal finance business, but also have blog topics ranging from “When is the best time to buy a car?” or “Whats the cheapest state to buy a car in?” and other related topics.

The key takeaway here is that they are able to create content through their blog that are covering topics that their audiences and potential customers are likely already searching for. This is a win-win situation for both the blog and the end user.

As with all blogging efforts, will take time, but it’s really worth it when you have a clear plan and a content calendar in place. You can also convert the blog content into an infographic, slide deck or e-book. And definitely make sure you are taking advantage of social media and everything it has to offer.

The better the content, the more it is enjoyed and discussed by the public, which means more readers and loyal fans who visit your blog on a daily basis.

2. Focus on SEO and Long Tail Keywords

Like it or not, search traffic is still one of the most effective ways to get high quality traffic and leads back to your site. The only problem is it’s super competitive and saturated.

Search engine optimization (SEO) is the process by which a website is visible in the search results, and can improve their rankings by making improvements to their site, content and social channels.

This can be done by optimizing keywords and site layout, reducing loading time and making the website easy for mobile users to search the site. It’s also important to make sure you are using SERP tracking tools to see what keyword and ranking movements your optimization efforts are having.

The early ranking algorithms of the search engine relied heavily on the content of the keyword for ranking purposes. This meant, however, that website designers could hack the system and use keyword stuffing to increase rank.

Now it’s a much more complicated process and not one that is easy to game. Page ranking algorithms are much more advanced and rely on several factors, like inbound or backlink quality and relevance.

3. Create Comprehensive, Authoritative, Evergreen Content

If you are going to spend your time writing content, it’s important that you make sure it’s worth your audiences time and provides real value. It’s also a good idea to focus on ‘evergreen’ topics so you content doesn’t go stale after just a few months.

Some of the best forms of evergreen content come in the form of resource guides, how to’s, and user tutorials. You must then create content that targets the customers rather than robots—using quick, short, but true phrases.

Depending on the niche market you are currently focused on, this might be easier or harder to accomplish. MeetEdgar has a nice resource guide that highlights a few different examples of evergreen content across a wide range of niche markets. Be sure to check it out to get some new content ideas for your site or blog.

No matter what type of content you are creating or who it’s for, there are several great ways to show search engines that your site really provides content of value — and that through detailed, authoritative, evergreen content.

Here are some of the working methods to best accomplish this.

  • Long-form content stick. Longer content tends to exceed shorter content (at least 2,000 words).
  • Use LSI keywords. There are keywords or phrases that are closely related to the content of your post.
  • You will have to do research to write quality content so that you can have information that is very valuable.
  • Be easy to learn. Be quick to read. Html uses whitespace, headings, short paragraphs and related photos to facilitate the page’s consumer consumption and time rise.
  • Have links and deals of high relevance on the page. Provide meaningful internal connections to address the query of a reader. This will also reduce error rates significantly to bring people onto the website.
  • Include photos, illustrations, video and text. This catches the interest of readers and makes them more interested in the content.

Before writing your next article, be sure to run through the list above to make sure your content hits all of these fine points.

4.  Comment and Contribute on other Relevant Blogs

Despite what many people thing, commenting on and contributing to other websites and blogs is still very effective today. Yes, you might not get a dofollow link back from these efforts, but they can help with getting your name out there and boosting new clicks and visits over to your site.

Comment threads are very close to forum marketing, in the sense that you can take time to show that, rather than searching for traffic, you are trying to contribute when commenting on a post. In a perfect future, you can frequently try to comment on your own blogs.

And the act of guest blogging or contribution with original content to other sites is also nothing new, however, it is still a huge opportunity for your site and brand. More often than not, the only cost associated with guest blogging is your time and outreach effort, and as you continue to gain new placements on smaller sites, this will help with your ability to contribute to much larger ones down the road.

Both of these methods are perfect for backlinks and creating influencers in your niche, but in this situation, you are still a daily reader and blogger so you won’t sound as though you were a spammer by linking to one of your pages.

5. Find Your Audience on Social Media

Social media can be a perfect way to build your following and consequently boost your website traffic. You cannot, however, only post links to news items or blog posts and hope people can fly.

Instead, you need a plan to identify the best brand platforms and then find out how your specific target customers use those platforms.

And when it comes times to read new audiences, don’t over your options with influencer marketing. And depending on your niche market, the reach and power of influencer marketing can result in higher

With more than 3 billion users spread across the most active social platforms like Instagram, Facebook and Twitter, it’s now easier than ever before to reach new audiences and redirecting them back to your site.

With influencer marketing in play, it’s also a cost-effective solution for testing out. While celebrities and big players are generating thousands of dollars for individual posts, smaller micro and niche-influencers often cost a fraction of that, but also offer much tigher audience targeting.

Bonus Tip: Promoting Webpages on YouTube

This last bonus tip is one that we could write a whole resource guide on, but we will just quickly recap here and let you explore it in more detail on your own.

In short, YouTube is the largest video search engine in the world. It’s free to use and they even host your video content for free. Throw in that billions of video impressions are taking place daily, and when utilizing this platform correctly, it could be a huge source of traffic for your site.

When creating videos, don’t forget that most readers have a short focus and attention span, so the video must be short, snappy and also includes a call to action telling the viewer to click on the links in the description area.

YouTube allows for users to add backlinks to their video content descriptions, which also means more clicks and traffic back to your site. To learn more about how to rank videos on YouTube, check out this YouTube SEO resource guide.

Quick Tips on How to Increase Real Traffic to Your Site

There you have it. Five simple and effective expert tips to help increase traffic to your site through the use of improved search rankings, more social activity and creating better content for your audience.

Be sure to start implementing these methods, while also keeping an eye on your traffic levels to see which methods work best.

The Future of Web Accessibility and Compliance for Site Owners

As an online business or brand, there are plenty of things you need to worry about. From getting business and brand established online, to making sure you have a social presence, and don’t forget the massive amount of content creation and marketing that brings it all together… it’s quite the task and ongoing journey to create a successful business online.

Even with all of that in place, there are still going to be new obstacles that continue to pop up on a daily basis. With most of your focus set on improving your site traffic and overall sales and revenue, it’s easy to miss other big changes and movements happening within the industry.

One of the most important trends to keep an eye on, is the continuing focus on website accessibility and making sure it’s compliant for all audiences. And no, we aren’t just referring to making sure your site loads correctly on mobile devices and is responsive across all viewing devices–we are referring to ADA/WCAG compliance, which is making sure your site caters to the needs of all website audiences, no matter what disabilities, restrictions or limitations they might have in place.

Does this sound like something completely new to you and your online business? If so, you best pay attention, as compliance regulations are coming… along with many hefty fines and legal complications for anyone who might not be prepared.

Read on to learn more about web accessibility and compliance regulations on the horizon and how you can start protecting your brand and business today.

ADA/WCAG Compliance is Coming…

When it comes to website accessibility, it can really be summed up into two regulations, which are getting a lot of attention lately through major news and media outlets, while also continually being a point of discussion in entrepreneur and business owner communities.

These points of discussion would specifically be about the ADA and WCAG compliance regulations. ADA stands for Americans with Disabilities Act, and WCAG are the Web Content Accessibility Guidelines that all websites and businesses are expected to run by.

The bottom line and takeaway here, is that your site needs to cater to the needs of every individual that comes to your site. Specifically, for anyone with a disability, such as vision loss, being hearing impaired, having epilepsy or ADHD.

If for any reason someone was to visit your site and not have the proper functionality or customization to complete necessary tasks or read the content you’ve made available, you could be held liable.

It’s one thing to be compliance, but it’s another to have lawyers sending demand letters your way. In some of the worst-case scenarios, regular websites and brands have been issued unexpected lawsuits that result in heavy fines and have caused in excess of $20,000 in legal fees just to address the situation and make it go away.

The good news is, if your site isn’t 100% ADA compliant or you have no idea where or how to get started, there are several ways to get started before it’s too late.

How to Get and Stay WCAG Compliant

In order to make your website compliant, you must first understand what falls under the and WCAG compliance guidelines. This would be pretty much in reference to visiting and using your site, which includes the reading of content, using contact and ordering forms and also the ability to contact support.

With all of this in play, how could a site owner or business make their site accessible to every site visitor, while also meeting their special needs? The real answer is, you can’t — at least not from a manual work perspective.

The better solution is to use an AI tool to automate the whole process for you, rather than a manual approach. accessiBe, a leader in accessibility and WCAG compliance has quickly become the standard for most websites in the US. Through the use of their machine-learning and computer vision technologies platform and application, site owners and business can become 100% compliant within as little as 48 hours. And they even have a free site compliance checker on their site.

To kick things off, it’s a good idea to visit their site and run a free audit to see where and why your site might not be compliant. Such testing metrics and factors include everything from site layout, color and font usage, and how individuals with different disabilities might interact with your site.

When ready to move forward, it’s just a matter of a few short steps to becoming full compliant. In fact, any site can install a simple line of javascript and become ADA/WCAG compliant within 48 hours, while also continually improving the end user-experience every 24 hours.

Here’s a quick breakdown of how the setup and install process works.

  1. Install a single line of JavaScript code
  2. The accessibility interface instantly appears on your website
  3. Platform AI starts scanning and analyzing your website
  4. After up to 48 hours, your website is fully compliant and certified
  5. Every 24 hours, the AI scans for new and revised content to fix

In addition to everything else mentioned, by using an automated solution not only will you save the time and money associated with hiring a custom design and programmer, it also allows your site to be compliant should any new changes in regulation come up.

Make Your Site an Enjoyable Experience for Everyone

Having read through everything discussed in the article above, not only are you now more aware about the current and pending regulations in reference to web accessibility, but you should also have a much better idea on how to cater to the needs of your audiences with disabilities and visual or hearing limitations.

The important thing to realize about website accessibility and moving forward, is that it’s not something that you need to be afraid of. Instead, it’s all about addressing the issue now and making your site and business experience better for everyone.

Be sure to implement the recommended tips and suggestions in this article to keep your business safe today, and more accessible to visitors and customers for years to come.

3 Examples of Brands that Created Unique Site Calculators

Site content is of the utmost importance, but how many times can you keep writing about the same thing over and over again. This is especially true in the world of finance, business and marketing.

However, every once in a while you will come across a site or brand that has put in the time and effort to create a calculator or generation tool to come up with unique ideas or calculations for the end user.

A perfect example of this would be a title generator for bloggers. Sure, you can come up with a title, but putting in a few trigger keywords and letting a smart AI-driven tool come up with a few options is a much better idea.

With this in mind, sites that put in the time and effort to create such tools not only provide a ton of value to the end user, but it also helps them stand out from the crowd in the process.

Today we are going to highlight a few different calculators and generator tools to provide you with examples of what’s working today. After going through the list, you should then think about how you can create similar tools to provide more value to your audience, while standing out from the crowd in the process.

Student Loan Calculator

Every year millions of students head off to college to start a new phase of their lives. This is usually fun and games for the kids heading off to school, but often a financial disaster for the parents that are flipping the bill.

Earnest.com created an excellent student loans calculator as a way for both parents to figure out the costs of student loans, while also helping to inform and teach students about the associated costs of college as well.

To use the tool, all you need to do is input the loan amount, loan term years, graduation data and loan interest rate type. With all of this information provided, the tool will then provide an estimate on the total cost, cost while in school and full repayment options.

The benefit for a site like Earnest to create and offer such a valuable tool to their audience, is that it can help site users better understand the loan and financing process, while also potentially referring new customers to the site.

Amazon Best Seller Rank Calculator

As the largest business in the world today and selling pretty much any and everything, Amazon has millions of products for sale and also works with millions of site partners.

If you were to break down the many different ways to work and make money with Amazon, there would be a ton of opportunities. However, printed books and digital Kindle books are one of the most lucrative opportunities out there, and if this is a space you are currently involved in, you will already know the power and influence of your product sales rank.

Kindlepreneur.com, a blog from Dave Chesson, is all about creating ebooks and selling through Amazon. One of the most popular and useful features on the site is the Amazon Seller Rank calculator.

All you need to do is put in any sales rank number, and it will shoot out an estimate on how many sales that individivual book is selling daily.

If you are currently working with Amazon outside of Kindle or digital books, there are plenty of other tools offered directly from Amazon as well. These will prove extremely useful when trying to find the correct profit margins for any items you might be selling, while also factoring in Amazon’s fees and shipping costs.

Conversion Rate Calculator

It doesn’t matter if you are an affiliate marketer, a blogger, a seller through Amazon or a retail store, it’s important to understand conversions and knowing how to come up with profit and sales numbers.

For the most part, conversion rates are pretty simple. All you need to do is have the number of completed actions (which can be signups, sales, open rates or any task) and also to have a number of visits or views to your site or ad campaign. Then, all you need to do is divide these two numbers and you will have the conversion rate.

Webfx.com has created an extremely simple, yet effective, conversion rate calculator tool that does all of this work for you. Simply input your lead or sales amount, and then the amount of views or clicks, and then the tool will provide you with the actual conversion rate.

It’s an extremely simple tool, but it has done wonders for Webfx in terms of new traffic to the site, and value provided to their audience.

Automation, Calculators and Generator Tools are the Way to Go

With more than a billion active websites and blogs on the internet today, the last thing we all need is more content to clutter up the search results and to waste our time.

What we need more of is unique tools and features like the ones highlighted above. The better the user experience and the more value provided, the more likely the user is to come back to your site, while also taking action on whatever it is you might have to offer.

Take the time to look through the list of recommended tools and calculators mentioned above, and then spend some time on the programming and creation process to see what type of original content you could create for your audience.