Useful Website Designing Tips for Realtors

In today’s marketplace, real estate agents need high-quality websites. Your website can help establish you as an experienced professional, draw new leads in your direction, serve as proof of your authority, and support your clients as they purchase a home or sell one.

Nowadays, lacking a solid website can communicate to potential clients that you’re unprofessional or that you’re an amateur. There’s no getting around it; your website deserves your time and attention.

This being said, many people aren’t entirely sure what constitutes a high-quality website, especially if digital skills are a little outside their comfort zone. The following will explore a few useful website design tips specifically for realtors. Of course, some of these tips will apply to other industries as well, but real estate has the added component of providing access to home search and listing information for their clients, which makes their websites unique.

A Good Domain Name

Starting with the most basic element of a website, it’s important that you select a good domain name. Your domain name is your website’s address, and the words included in it are considered keywords by search engines. You want something that is easy for people to spell and remember, and this means that you don’t want to use any unusual words or spellings; you also don’t want it to be any longer than it has to be. It’s also worth noting that you want to avoid numbers, hyphens, and a domain extension that is popular (most people assume a website ends in .com). Finally, make your domain name search-friendly. Something like Las Vegas Realtor is fairly likely to align with searches.

Security Comes First

Once you have your domain name, you’re going to want to find a website hosting platform. There are countless options available on the market that can host your website, but you should be looking for the most secure options. Data has surpassed oil as the world’s most valuable commodity, and it isn’t showing any signs of stopping. Anything that has people’s information like their email addresses, physical addresses, or login information is equivalent to a giant target for hackers and cybercriminals. It is estimated that people lost nearly seven billion dollars last year to cybercrime.

Find a secure host that provides dedicated servers or virtual private servers (VPS) rather than shared servers. These tend to be more expensive, but they’re far safer. You want to find a server that allows for access via Secure File Transfer Protocol (SFTP). This will allow for daily backups of your content. You also want to find an easy method (one or two clicks) that allows you to install Secure Sockets Layer (SSL) certificates. Finally, when selecting a hosting company, look for one that offers support via phone or chat so that if there’s an issue, you can get ahold of someone quickly to sort it out.

Install A WordPress Theme

Whatever hosting platform you go with, you’re going to need to install a theme onto the domain unless you know how to build a theme from scratch. Themes are customizable templates that serve as the bones of your site. You want something that is clear, easy to navigate, and not too busy. You also want something that is going to work with the home search plug-in you want to install if you’ve already decided what that is. If you have no idea where to start, peruse this list of themes for Realtor websites with IDX. It should give you an idea of what sort of themes suit real estate websites.

Your Business Description

Your business description should be front and center on your website; people should know as soon as they’ve landed on your page what you do and how you help people. Confusion online always results in someone clicking back and selecting another site. Consider the first large banner an elevator pitch for your website. It should state clearly who you are, who you help, what you help them do, and why people benefit. This should fit in one or two sentences.

Install Your Main Plug-ins

This step is unique to real estate businesses. In almost every case, you’re going to want to install a plug-in that allows visitors to your site to search home listings. A software plug-in is a far better solution to sharing listings than copying and posting listings as they arrive. It saves you time and energy and allows anyone visiting your page to access the latest information possible.

You might also want to add additional plug-ins that aren’t strictly necessary but help streamline your process. Something like Follow Up Boss can automate following up on leads that your listing plug-in has developed. This can help you keep leads warm and save you time and money in the process.

All Your Information

All the information a person needs to decide to work with you and contact you needs to be easily accessible on your site. You want an “About” page that shares your story emphasizing why you do what you do and how you differ from your competition. You’re also going to want a reviews/testimonials section where potential clients can hear from previous clients about their experience working with you. Quotations are powerful, but the video is the magic ingredient in this department. Get in the habit of asking any happy clients to speak about their experience with you for thirty seconds on video (get the help of a videographer if you need it). Video is one of the most effective marketing tools out there because humans are fantastic at reading subtle cues from each other, so they tend to trust far more when they see someone talking on video compared to when they read written content.

Your contact information needs to be readily available to find and use, and you want, at the minimum, a frequently asked questions page. Not only will this help keep you from answering the same questions a million times over, but it will also help boost your search engine ranking. If people regularly ask you the same handful of questions, you can bet that they’re also asking search engines those questions.

Make It Pretty

The above contains all the most basic elements a website needs. Once those are in place, take the time to make it visually appealing. If this isn’t where your skillsets lie, bring in a graphic designer to help you choose fonts, colors, and images. You want lots of negative space and text that is easy to read. You also want consistent branded colors that people can come to associate with your work. You might want to research a little color psychology when making the selection because the dominant colors on a website are going to influence the mental state of the people browsing.

Loading Speed

When you add big images or videos to your site, you slow down the loading speed. A slow loading speed is the kiss of death for websites because people will click back after three seconds if a page isn’t visible. There are tons of websites that allow you to paste your URL into a search box to find out your load speed. You can increase your hosting capabilities (this often involves getting a bigger, more expensive package), but you can also make sure that all photos and videos you post on your site are optimized.

Mobile Friendly

More people are searching on their phones now than on computers. This means your website absolutely needs to be optimized for mobile usage. Check out what your site looks like on mobile and make any changes you see necessary.

Content For Search Engine Optimization

Once you have all the basics on your site, it’s time to start optimizing it. The most beautiful page in the world isn’t going to matter if no one finds it. You want to create content that people are looking for. For each question you get asked regularly, consider writing an entire blog post of 1200-2500 words breaking down the answer and any additional information someone asking that question might want to know. When someone searches their query into a search engine, there’s now a chance that your page will show up in the results, creating warm leads as someone searching: how to prepare a house for selling might very well be looking for an agent to help them with the process.

Take the time to research terms you think people who need your services might be searching for. There are several sites that allow you to explore search terms and keywords; you can also reach out to a digital marketing team for help with this. Any topic or question that has lots of searches but comparatively few results is one you should be creating a blog post about. Be sure to mention these key search terms two to ten times in your post, especially in the title and headings. Any more than this, and you’re risking having search engines think that you’re keyword-stuffing.

Finally, you want to insert hyperlinks between your articles to keep people on your site and reading. A simple: ‘for more information on the curbside appeal, you can check out my article on prepping your home’s exterior for a sale’ with a link can ensure that people read multiple pages on your site. When people arrive on your website and stay for a while, search engines take this to mean that the recommendation was good, that your content is useful and that they should recommend more of what you have to offer in the future. 

Get Your Links In Order

Additionally, as part of improving your search engine optimization (because, again, you want your website to be coming up in as many relevant searches as possible), you want to seek out ways to have high-quality sites link back to your website. You might accomplish this by answering questions on Quora or other forums or submitting articles about the current real estate market to local news outlets or online real estate blogs, asking to have a link to your site at the end. Not only will this help market you as an agent because it presents you as an expert in your field, it will also help search engines deem your website more trustworthy because other websites are ‘vouching’ for you.

Analytics Tools

You might also want to install tools that help you study people’s behavior on your site. If there is one article, for instance, that immediately leads to lots of people clicking your contact information and reaching out, you want to know. You can create more content along with this topic. Likewise, if there’s something that people see and then leave your site regularly, you also want to know. Analytics tools can also help you figure out which tactics you’re employing to draw visitors to your site are most effective. You might discover that certain search terms bring people to you or that a particular guest post you published on someone else’s site is bringing lots of viewers to you. You can use this information to create more content around those terms or write a secondary guest post for that other site.

Revisit Regularly

Once you have a beautiful, high-functioning website that is drawing organic searchers, the work isn’t done. Websites need to be updated regularly to stay relevant. This includes adding new content based on current search terms and keeping up with client expectations. You might find that suddenly a new home search tool is taking the market by storm, and you want to install that on your site. You might find that you have dozens of happy client testimonials that need to be added to the site. Part of this process involves staying up-to-date on trends in the industry and what your competitors are offering.

The above information should help you create a stellar real estate agent website. The process might seem daunting at first, but once you jump in and spend time watching a few tutorial videos, you’ll begin to see that it’s not so tricky after all. In today’s digital world, everyone has two jobs; they have the work they do, and then they have the marketing efforts they need to apply to bring their work to the people who need it most. Your website is a huge portion of that secondary job, and though it seems like lots of work upfront, if properly approached, it will provide fantastic returns.

How to Become a Financial Influencer in 3 Simple Steps

It seems like everyone is an expert at something these day, especially when you start to scroll through social media and see how many followers some of these top influencers have.

Even with all the fuss about influencers and trending topics, the one industry and skill that is always in demand — is money.

For financial experts, the internet has become a dream come true in reference to sharing knowledge, networking and even becoming an influencer in the process.

With all of that being said, today we are going to highlight what it takes to become a financial expert, guru, influencer or whatever you want to call it, on the internet today.

Let’s get started!

What it takes to become an influencer today?

Becoming a financial influencer is no easy task. You need to have a lot of popularity, but you can also get started with minimal startup costs and have the numbers and track record to prove it.

In fact, some YouTube influencers started their channels with just a simple camera and no money at all. But many Instagrammers and bloggers reported large startup costs, which often isn’t an attractive talking point.

In these cases, they reported spending anywhere from $5,000 to $20,000 to get started. Compared to the traditional business model, starting as an influencer is less expensive. However, not many people will get to that level of fame overnight — nor is such an upfront investment required.

To become a financial influencer, you need to find the right audience to promote your products, while also making sure you are providing real value in the process. Along with becoming an influencer comes a lot of stress, dedication and obligation — though you might also be helping to improve the lives and financial situations of people around the world in the process.

1 – Create a Blog to Showcase Your Expertise

If you want to become a financial influencer on the Internet, creating a blog is an effective way to do so. A site allows you to showcase your expertise and share your insights, and it also has the added benefit of being easy to maintain and update over time.

The details of starting a new site and creating content is easy enough — and can be found online through a number of tutorials and free resources. Instead, it’s more important for us to focus on the content of your site and how it can provide value to others.

With millions of people looking for financial information on everything from making a few extra dollars per week, to coming up with enough funds to pay off student loans and eventually becoming debt free, there is a world of information and hot topics out there for you to write about.

In the ultimate scenario of becoming a financial guru, it’s important to stick with what you know best — while delivering it in a way than what’s currently already out there.

2 – Get Active on Social Media and Engage with Others

In addition to launching a website or blog of your own, it’s also important to develop an online presence. This means getting active on TikTok, Facebook and Twitter and growing your audience and reach on a daily basis.

There are more social platforms out there, but we recommend going with  one or two of these channels and devoting most of your time to that channel. Make sure you have a good plan for creating content and posting it consistently. This way, you’ll have a better chance of gaining a following and increasing your influence.

Once you have built an online presence, you’ll want to engage with other people and post content on your personal accounts. Be sure to tag influencers on your social media accounts and engage with them frequently.

Once you build your following, you’ll be able to influence mid-level decision makers with your content. Remember, the average person on the Internet spends about three hours per day on social media.

3 – Launch a Course or Membership Program

Once you have a site and social media following in place, it’s then tie to start looking at your options for monetization.

Using your passion and knowledge to create a product or membership program to sell online is a great way to start earning a full-time income.

Thanks to course platforms like Lurn and Udemy, it’s now extremely easy for anyone to create and launch a course of their own within a short period of time — and little to no tech skills required.

Another concept for consideration is if you’d prefer to sell your course for a one-time fee, or set up a monthly subscription, which can keep bringing in new revenue month after month. And with either of these elements in place, the opportunity for launching an affiliate program also exists.

Making it Online as a Financial Influencer

Financials influencers help people increase their knowledge of money by sharing their own tips and strategies for managing money. Unlike professional money managers, these influencers do not necessarily need professional certifications to become influential.

If this is something you’ve been thinking about, there is no better time to take action that right now. As with all things, it will likely be a slow process in the beginning, but will definitely be worth it when you look back a few weeks and months from now.

To get started, simply skim through the list of recommendations we have for you above, and then start implementing them immediately.

How To Improve Your Business Website And Get More Traffic

A well-designed, user-friendly website is a must for any business in today’s digital age. But even the best site can be improved with a few simple tweaks that can help increase traffic and leads. In this article, we’ll explore some easy ways to improve your business website and get more traffic.

Improve Web Design to Improve Traffic

A professional website design can tell a lot about your business and help you stand out from the competition. A site that is well-designed and easy to use will be inviting and give visitors confidence that they’ve come to the right place. Professional web design firms specializing in website personalisation help businesses create sites that are aesthetically pleasing, but also functional and easy to navigate. But even if you’ve turned over development for your online presence to a pro, there are some simple changes you can make on your own to improve web design and get more traffic:

Improve Content

If your site feels cluttered or busy, it may not be inviting enough for visitors to stay long enough to dig around for what they’re looking for. To clean up a cluttered site, remove or resize images. A cluttered image may also give the impression that you are trying to mask a poorly written site. If your site is small and simple enough to not require a lot of images, then leaving them out completely will improve web design. As for text, keep your paragraphs short and use bullet points or bolded text to make it easier on a reader’s eyes for scanning purposes. It’s important to maintain an easy-to-read style so readers don’t get discouraged and leave without finishing what they’ve started. Don’t be afraid to vary your font size and color throughout the page either – it might just help draw attention to key areas such as forms and call-to-action buttons. Clarity is important, too. Make sure any text on your site is easy to understand and free of grammar mistakes. If some terms or phrases might be confusing or vague, remove them from the site. Visitors want to know exactly what they’re getting when they come to a business website – if they can’t find an answer on a given page, then move it elsewhere so you don’t lose their interest.

Improve Navigation

It’s pretty self-explanatory – having a poor navigation structure will frustrate visitors who won’t want to click around pages looking for what they need. A good navigation menu should have all the keywords and key concepts of the site included as links so viewers can easily browse through different pages at their own pace. If there are certain pages you don’t want visitors to access, then use passwords or separate sites for them. The site should also explore everything that is NOT on the page (such as products, services, and company information) so an interested visitor can find it without too much effort.

Don’t Forget The About Page

After your home page, the About Us page is one of the most important pages on your site. This is the place where potential customers will go to see what you’re all about – so it’s crucial to ensure this page stands out from all others. It needs to tell a story about who your business is and what makes it unique or stand out from other businesses in your industry or niche. If possible, include video content with interesting footage including images of your team members. Chances are, a potential customer won’t click a link to your About page unless they’re truly interested in learning more about the company, so make sure you include all the information they need – where you’re located, what sets you apart from competitors, and items that aren’t even sold on the site.

Focus On Social Media Presence

The last thing you want your visitors to do after leaving your website is to forget about you entirely. If someone truly enjoyed their time on your site, they’re likely going to return eventually – the key is building their loyalty so they feel inclined to not only visit another time but also share it with friends. Having social media buttons on the top of every page will allow them immediate access should they want to follow or friend you on Facebook, Twitter, Google+, or any other platform you choose to use.

There is no magic recipe for attracting more visitors, but using all of these tips will certainly help draw attention to your website and increase visitors over time. Sites that don’t change the way they look or act are often left behind so it’s important to embrace all opportunities available in this constantly changing industry – monitor changes in technology and demographics, study competitors, and stay ahead of the curve by making sure your site is always improving. Just never forget what first attracted those initial viewers – a good first impression goes a long way!

Make Your Campaigns More Effective With These Proven Tips

If you have been charged with launching a campaign, then you need to make it as effective as possible. You will be pleased to know that that isn’t at all difficult. In fact, some would argue that with the right guidance, it is exceptionally easy.

If you haven’t yet familiarized yourself with the three pillars of a successful marketing campaign, then it’s time to. They are brand awareness, thought leadership, and lead generation. This article will deep dive into these concepts and more, explaining how you can make your campaigns more effective:

PPC Agencies

Paid digital advertising is one of the fastest ways of spreading news of your campaign, in addition to building your brand’s online presence. Agencies that offer pay-per-click services often specialise in marketing, which makes them the best people to handle your campaign’s online advertisements. Pay-per-click advertising can drive lots of traffic to your website, bringing your campaign greater exposure. Instead of paying in advance, you pay the agency every time that your ad is clicked, and your website receives visitors. You can expect your adverts to appear on the leading search engines, such as Google, Yahoo, and Bing.

Existing Platforms

Another effective way of increasing your campaign’s exposure is to establish yourself on an existing social media platform, like Instagram. Instagram is particularly effective in bringing exposure because you are able to tag photographs with trending hashtags. When your target audience searches these hashtags, your campaign’s social media page will appear. Another platform that is worth checking out is Facebook, which is one of the world’s leading social media platforms. Snapchat and Tik Tok are also worth checking out, though they are far less effective than Instagram and Facebook are in terms of gaining exposure.

Emerging Platforms

As well as establishing yourself on existing platforms, you should also experiment with emerging platforms like Gab. Those who established themselves on Instagram in their early days are now some of the platform’s most-followed users. If you set up on a social media platform in its early days, then you too can achieve huge exposure. At the very least, you will be able to bring word of your campaign to a new audience, therefore increasing overall brand awareness, which is crucial to your campaign’s success. If your audience has no knowledge of your brand, then your campaign will be absolutely meaningless to them.

Audience Involvement

Involving your audience in your campaign is something that you should consider. The way that you involve them depends entirely upon the nature of your campaign, however. Polls and quizzes are a very effective way of involving your audience; they are best conducted on social media pages. Instagram allows users to hold polls and quizzes on their stories. Live video, experimental marketing, and user-generated content are also worth considering. Additionally, asking your audience to share your content with their friends is also effective. This can be a good way to increase brand awareness and generate leads, which should help your business’s revenue.

Trending Topics

Many marketers use trending topics to promote their campaigns online. They do this by picking a topic that is relevant to their campaign, talking about it, and then including information about their campaign. This can be very effective if done properly. If pulled off poorly, however, then it can deter users from following through and subscribing to your campaign. The reason that this can be so effective is that users will find your campaign’s page and the content that you produce on the trending topic usually completely by accident. They will make an online search about the topic and come across your website.

Creative Content

Producing creative content is essential if you want your campaign to succeed. This is where thought leadership comes in. Thought leadership is a type of content marketing where you produce informative content, establishing yourself as an expert in your niche. Content like this gains the trust of potential buyers and campaign supporters, giving your campaign authority. In addition to thought leadership-related content, you should also produce content that is creative, engaging, and relevant to the times that you are living in. The quality of your content can have a huge influence on the success of your campaign.

Implement Tech

The world’s technology sector is going from strength to strength. Some technology now available defies belief. If you want to appeal to a wider audience, implementing interesting and unique technology into your campaign’s advertisements and marketing is definitely worth considering. One effective method of tech implementation is the use of artificial intelligence. It is possible to have artificial intelligence write your content for you. If you advertise this to your audience, they might be so intrigued by this prospect, that they subscribe to your campaign. With this said, this is just an idea and isn’t guaranteed to work.

Business Partnerships

Partnering with other businesses to market your campaign can also be very effective if done properly. The way that you do this does depend largely upon the nature of your campaign, and your intended goal. If you are training to gain exposure for your business, then this can be very effective. By aligning yourself with an already established business in your industry, you can, in essence, take their customers. There are lots of businesses who will partner with another business for a fee, or sometimes for free. Networking with other businesses is a great way to get the ball rolling. Business partnerships can generate a lot of leads.

Influencer Marketing

Influencers are the world’s most effective marketing solution this year. In effect, they are social media celebrities with absolutely huge followings. Some have millions of followers. An influencer will market your campaign through their social media accounts, posting pictures wearing your merchandise and calling their customers to support your campaign. Usually, you will have to give them a discount code, for them to offer their followers. This incentivizes follow-ups from followers and can convert them into customers.

If you are responsible for a campaign, then you need to work hard to ensure that it is pulled off seamlessly. If your campaign doesn’t go to plan, you may never be asked to run one again and could be in a lot of trouble at work, especially if you work in marketing.

Effective Ways of Streamlining Your Business’s Payment Processing Solutions

If you own a business, then streamlining your website’s payment processing is very important. If your customers can’t pay in a fast and efficient manner, they will likely take their business elsewhere. There are many payment processing solutions available online, but unfortunately, not all are worth your time.

Before you implement any payment processing methods on your website, you need to conduct extensive research, read reviews, and plan out how you will apply them.

This article will explain several ways that you can streamline your business’s payment methods, as well as tell you what the most efficient payment processing solutions are:

What Is A Payment Processing Solution?

A payment processing solution is a system that manages your business’s purchases for you. It essentially functions as a middleman between you and the customer, facilitating payment for the goods and services that you offer. There are many different payment processors available online, some better than others. It’s crucial that you select the right payment processor to facilitate transactions, for you and your customers. An efficient payment processor improves your customers’ experience and allows you to get paid directly to your bank account, even from international clients.

Finding a Payment Processor

When you are setting up your website’s payment gateway, you need to find a professional, qualified, and easy to work with a payment processing agency. There are many online. Some, like mypaymentsavvy.com, can design custom payment processing gateways for your website. This gives you greater control over your payment gateway and its accompanying features. You can go now to their website to read what else they have to say and learn more about customized payment solutions. When considering a payment processing agency, make sure that you read reviews, testimonials, and conduct research into them.  

High-Risk Merchant Accounts

If you have a business that’s considered high risk to banks, you may struggle to find a payment processing service that will work with you. Fortunately, there are some that will. Companies that are considered high risk include [but are not limited to]:

  • Pornographic and adult services.
  • Age-restricted items [Cannabis, alcohol, and cigarettes].
  • Bail bonds.
  • Deliveries, collections, and removals.

If your business is in an industry that’s considered high risk, then you will need to give serious consideration to the payment processor that you work with. Some charge high-risk businesses higher fees, because nobody else will deal with them.

Free Credit Card Processing

You will also want to find a payment gateway that offers free credit card processing. If you end up doing business with a gateway service that charges your customers, and you, for each purchase, you will lose a lot of money and irritate your customers. When a person makes a purchase from you, they are not expecting to receive additional charges for using their credit cards. This can be, to customers, incredibly annoying. For this reason, you need to find a service that doesn’t charge your customers for using their cards, and instead, processes card payments for free.

Merchant Credit Services Collection Agency

Some payment processors also offer credit collection services. If you are a business that offers your customers credit, then this is very important. Unfortunately, many customers do not honor their agreements with the businesses that they work with. This results in unpaid debts, which accrue interest and leave business owners out of pocket. A credit services collection agency will buy your debt from you and collect it themselves, adding their own interest to it. These services allow you to reclaim lost money and ensure that you are never out of pocket.

Effective Payment Gateways

When you find a payment processing service, they will provide you with a payment gateway. Your payment gateway is how you are paid – it is the payment processing solution. These gateways are hosted by payment processing agencies. There are three main types of payment gateway:

Redirects

Redirects are a very common type of payment processing solution, especially for smaller businesses. Redirects to PayPal are particularly common. When a person is ready to pay, the payment gateway service will redirect them from the merchant’s website to the processor’s payment handling page, where they complete their transaction. This process is called a ‘redirect’ because of the redirection to the processor’s payment page. For small businesses, this is a very simple way of facilitating customer payment. Instead of having to invest in a major payment gateway, small businesses can use redirect gateways. This is convenient and provides their customers with peace of mind. By using redirect gateways, customers are offered buyer protection on their goods, which they may not be, were they to do use an on-site payment gateway.

In addition, redirect gateways make merchant’s lives much easier. They are not required to manage or handle any aspect of their payment gateway, and instead, it is handled entirely off-site. With that said, it can be very annoying for customers when you add extra steps to the payment process.

On-site Checkout, Off-site Payment

On-site checkout and off-site payment is the most practical payment gateway for mid-to-large businesses. The front-end checkout occurs on the merchant’s website, while the payment processing takes place on the processor’s back end. If you are going to use a payment gateway that handles payments off-site, then you need to make sure that they are secure, reliable, and handle your customer’s credit card information safely. 

In addition, you need to make sure that your website has an SSL certificate so that your connection between your website and the processor is encrypted and secure. This method of payment processing is incredibly simple and very efficient. With that said, you can’t control the customer’s entire experience, and if the processor is slow or delayed, it will reflect poorly upon you, which is why it’s important to find the perfect processor.

On-site Payments

On-site payments are a very effective, very efficient, and very practical payment processing solution. In fact, one could argue that it is the most practical solution available. The reason for this is quite simple: you are able to manage every single aspect of your customer’s payment process. You are able to avoid slow processors, delays, and inconveniences found on the payment gateway’s website. 

With all of that said, with this method, you have much more responsibility. This means that you need to ensure that your website’s security is robust. If your customers experience any problems with security or the way that their data is handled, it will reflect poorly against your business, and you may be legally responsible. As long as you keep your website’s security in check, however, then on-site payments are the most effective and efficient payment processing solution. They are also much faster, which allows customers to streamline the payment processing process.

Streamlining Payments

Registrations

If you want to streamline the payment process, then you should avoid forcing customers to register on your website. Some people simply don’t want an account. Forcing them to make one can overcomplicate things, and actually deter them from returning to your website. Instead, allow customers to pay without registering, but take their contact information so that you can email them their receipt and tracking information. If you are going to force registration, then on the billing page give them the option to add a password, so that they don’t have to go through the whole registration process after already entering their information.

Navigation

Another way to improve your website’s payment processing is to make your website easier for customers to use. This is particularly important if you are using on-site payment gateways. Once your customers have completed their purchase, redirect them straight to a confirmation page, which they can print. As a side note, make sure you keep every page consistent. Keep your fonts, logos, and color schemes the same, even on your checkout, to build trust with your customer.

Clarity

Make sure that you make the payment process very clear. If you are going to redirect your customers to another website, then tell them this. Don’t suddenly redirect them without any notification. This can alarm customers, and make them less trusting of your website. A good way to make it clear how you expect them to pay is by offering them buttons to click. Each button should bear the logo of the company that will be processing their payment. This allows them to quickly leave, do their research, and return.

Email Receipts

After your customers have paid, send them an email receipt. An email receipt is a great way to instill confidence in your customers. They will feel more trusting and will be happy to have evidence of their payment. This is particularly important if you are using an on-site payment gateway, because when you use off-site gateways, customers generally have buyer protection. When they deal directly with your website, this isn’t the case. In addition, in your confirmation emails, you will be able to send your customers promotional offers and notify them of other similar products that they may be interested in.

Streamlining your business’s payment processing is extremely important if you want your business to succeed. An inefficient payment gateway will push customers away and make them feel like they can’t trust you. This can lead to bad reviews, and you developing a bad reputation among customers.

Online Marketing – How To Find The Right Strategy For Your Business

A marketing strategy is a process that enables your business to focus the limited resources on the best opportunities to maximize visibility, sales, and revenue. And with each business and brand having their own products, services and target audience in place, not every marketing and business plan will work for everyone.

This is especially true when you factor in the many different ways to create content and market to audiences online. Whether it’s through email, social media or SEO, there are many different options to choose from.

With all of this in mind, and how online marketing controlling almost every aspect of the marketing sector, you need to make the most of this space by formulating an effective strategy. 

All of this and more will be discussed in today’s article.

How do you choose an effective online marketing strategy? Below are some tips.

  1. Focus

This is the most crucial aspect of choosing a marketing strategy as it lays the groundwork for everything else. Decide on the product or service that you want to sell more and focus on it. Regardless of what it is, you have a single goal that you want your audience to reach. If you’re going to reach new customers, you may want to avoid anything higher end as you can always sell them at a later point.

  1. Create Content

Once you have a web page, you have to get people onto the site, and the best way to do this is by creating great content. You can educate yourself with Allied Publishing on how to create compelling content. Your content should provide information that builds on what the customer already knows. It also aims at getting their trust. You can do this effectively using a blog, but you do not have to create one if you don’t want to. You can use social media pages to deliver content through written posts and branded images.

  1. Identify the Ideal Customer

Once you decide that your focus is the vital factor, finding your ideal customer comes second. DO some market research to find out who would have more interest in your product. Dig deeper than the traditional demographics to find out what they need or desire. Once you know this, you can easily tailor your marketing strategy to appeal to their needs.

It helps them understand the importance of your product and how it addresses their needs.

  1. Communication with Your Target Audience

There are many ways that you can hook your marketing message to attract your audience, like using numbers, exploiting a secret, or arousing curiosity to learn more. Establish good communication with your target audience. Define how your product or services address their specific needs and desires. It is even better if you have an offering that is unique to your business. Just work on creating something that communicates to the potential client and helps them understand the importance of your product and how it addresses their needs.

  1. Tweak Your Website

Website tweaks are a great way to boost your conversion rate. There are several ways you can impress your customers with your website tweaks, like having clear goals, adding visual content, and having a consistent website design. Also, try to guide website visitors to the email opt-in. Your main goal should be to develop a website that corresponds to the message you want to communicate.

 

To summarize, marketing is the backbone of every business, and you need an effective strategy for the best results. To choose a great online marketing strategy, you should establish your focus and identify your target audience.

Also, create a hook and build a website that goes in line with your message. Afterward, you can go ahead and create content to attract new customers.

And if you’d like to learn more about the many different ways to grow your business and brand through online marketing, be sure to read through these recent expert tips and case studies.

Web Scraping and the World of SEO

Businesses use web scraping to gain a competitive advantage in the market to maximize their revenue. One of the techniques is to scrape data related to SEO. Businesses prefer web scraping due to its ability to crawl through the internet continuously and gather data. Everyone dreams of becoming the best in what they do. 

The best practice is to use a proxy to help you navigate seamlessly through the internet — whether it’s for personal use, browsing the internet, or scraping content in any shape or form.

All of this and more will be outlined in the article we have for you today.

Most people ask: what is a proxy?

A proxy is a gateway between users and the internet that helps in becoming anonymous while surfing. You’ve probably already heard about different types of proxies like residential, datacenter or scraping proxies. The latter helps a lot in conducting market research, but you can read more here.

Most businesses prefer using scraping proxies to obtain their desired results as these ones are fast and help to mask their personal or registered IP address and provide a proxy IP address instead. Proxies are also used by businesses to check their website rankings anonymously.

As recommended by many top cybersecurity companies, there are instances where the search engine is able to recognize the business’s IP address and would show owned websites in higher search rankings than they actually are. 

Everything is based on keywords

Successful SEO campaigns are based on keywords research, which is one of the major factors that determine search engine rankings. With the help of data scraping, businesses are able to extract their competitor’s keywords results and then compare them with their keywords. They are also able to discover personas that competitors are targeting, including their results. 

Web scraping also provides businesses with accurate and up-to-date data to conduct market analysis such as getting prices of products in real-time, sorting reviews, and understanding the online brand image of the business. Web scraping provides guidance to businesses on how to create outstanding content to boost their revenues and online presence in search engines. 

Another popular use of web scraping is to generate leads. Businesses scrape the web to extract information for reaching potential buyers. This practice is extremely common in numerous business-to-business organizations as contact information is mostly available publicly over the internet. 

Automated extraction

Web scraping for SEO-based writing also has its perks. Large chunks of data are extracted which saves hours of manual labor and searching. Having abundant data at hand lets businesses conduct multiple research to find ways of creating good reach by writing informative articles for their readers or consumers. 

The most important element in SEO is keywords and it is complemented by the use of web scraping. Crawling the web with fast scraping proxies can help users in finding the right keywords to start building their SEO strategy. The easiest method for finding keywords to have an upper hand on your competitors is to find high search volume keywords by scraping Google rankings data.  

With ample content, businesses are able to make better-informed decisions regarding the content they are planning to generate, distribute, or market. With the help of Google-based keyword research, making this possible is not an issue for businesses of large volume as they have the resources and the manpower to conduct detailed keyword research

Real-time performance monitoring 

Knowledge about the performance of products or services is also important and with web scraping, getting real-time feedback is no hassle. Just set your web scraper to crawl on the internet and it will extract information related to your product easily. The extracted information can be used to define parameters and performance patterns of your products or services so that you are aware of what went well and what went wrong.

Even if you deploy a web scraper on your business website, it will return metrics that inform you about the performance of your website, impressions, and keyword rankings. This is an important insight for businesses because they are able to rectify themselves if they do something that hurts their image. 

Another method to increase SEO ranking through web scraping is to find relevant industry influencers. This can be easily achieved by deploying a web scraper by using proxies to search for articles related to your keyword. When the database is completed, you can collaborate with them by negotiating a deal to have backlinks to your articles or products inserted into their blog or website. 

The risks involved 

However, web scraping for SEO advantages is a risky step as there is a possibility of a ban by websites or search engines due to extensive scraping. The first step is discovering scrapers by looking up their IP addresses. If businesses use their standard IP frequently, then there is a good chance of getting flagged and blocked. Therefore, the recommended practice is to use proxies to mask your IP address. 

Proxies work in a simple way; the user makes a request from his end, which is received by the proxy first. Then the proxy server uses its unique IP address to send the request to the target website on the user’s behalf. The website sends its feedback to the proxy server, which is forwarded to the user. 

Apart from this, it is better to use a headless browser for deploying a web scraper. Headless browsers have no GUI and web crawlers can navigate easily through the internet without exposing themselves to the security checks imposed by websites. The web crawler can easily mask itself as a human while accessing the website. 

Conclusion 

SEO adaptation has the ability to make or break a business. Timely transition to SEO and adaptation of web scrapers to run SEO-based checks in the background are a few ingredients that lead to a healthy revenue stream and a strong online presence for businesses that are committed to their vision.

To learn more about how to create the best possible content for your website and social media marketing efforts, be sure to read through all of the latest content featured on this blog. Visit often, as new content is added daily.

How Using Branded Apparel Can Benefit Your Business

Whether you are part of a street team that is pushing certain products or working within a store or company, there are many reasons to consider branded apparel.

Here are some benefits to incorporating them into your business.

Professional And Clean Uniforms

One way that branded apparel can be beneficial to your business, is that it supplies your workers and employees with a consistent uniform. This can be helpful in different ways. It also reduces the costs on employees if their uniforms are provided, allowing them to save their money instead of having to spend it on clothing to only use at work. This also ensures that your staff is outfitted appropriately and you do not have to worry about anyone that refuses to adhere to certain dress codes. This is great for not just the workplace, but other work-related environments like conferences or business and industry expos. This allows your team to easily make an impression and appear to be as professional in their market as possible.

Easily Recognizable And Identifiable

Using branded apparel in a retail working environment has significant benefits for the customers especially. Having employees wearing uniforms that are easy to identify and seek out in the event you need assistance can increase the customer experience and get them the help they need in a quick and easy manner. This will increase the customer appreciation at your store, and give them a lasting impression of the service they were provided, increasing their likelihood of giving you their business in the future.

Free Advertising

Having certain branded apparel can be beneficial when you are trying to grow and expand your business. If your logo or images are easily identifiable, this can help consumers remember your company and name. The fashion industry is riddled with different brands and logos, and it can be difficult to stand out with signs and stationery advertising. Business apparel leaders from PromoPAL understand the importance of looking good and that wearing the right merch, as it develops a visual aspect that people are drawn to. If you are at a convention or industry event, and someone takes interest in your clothing, that opens up a conversation about your company.

Sense Of Team And Community

Think about how sports teams have built identities surrounding family and togetherness. If you can bring that spirit and energy to your business, you will find the path to success through cohesion and solidarity to be much easier, creating a more efficient overall team and business, as all your members work together. Branded apparently emulates things like jerseys or team jackets with company apparel in a way to help boost your morale, especially if your clothing looks and feels great. Not only is it great for your employees, but customers may then want to feel like they belong to that greater community, getting similar apparel as well. This creates more loyal and dedicated consumers.

Branded apparel provides benefits to many people. The employees within a company, as well as its consumers and customers that support them, can all gain something. Regardless of the size of your company, you will find there to be many reasons to own and wear branded clothes.

Conversica Alternatives to Grow Your Business in 2021

If you think about a typical customer journey or sales funnel, you’ll encounter many of the same kinds of steps along the way. The potential customer needs to first be exposed to your company or brand. Then, they may want to learn more about the products and services you have to offer. The customer might or might not reach out to you, and then your sales team can do their job to close the deal.

This may be a bit of an oversimplification and overgeneralization, of course. But, it provides a useful framework from which to assess how your potential customers become leads. And how those leads can turn into sales.

Conversica is a highly regarded name in this space. There are also several Conversica alternatives worth considering. If you want to focus more time on closing deals with warmer leads, Conversica (and alternatives to Conversica) could be just what you need.

How Does Conversica Work?

At its core, Conversica aims to automate lead qualification using artificial intelligence. This includes email, SMS text messages, or website chat. Potential customers interact with AI Assistants in the earlier parts of the sales funnel. This means that Conversica’s AI Assistants engage with customers within minutes. They answer their inquiries and nurture the relationship while the customer is still interested.

The engagement is prompt, personalized and persistent. It also means that potential leads don’t fall through the cracks like how they might under a more traditional framework. The Conversica system can pre-qualify 100 percent of new leads instantly. A customer can get product brochures, register for webinars and events, set up sales appointments and more.

Conversica empowers your sales team to be more effective and efficient. They’re only interacting with warm leads that have already been pre-qualified. It’s an effective system, but it can prove costly depending on your needs. Plans start from $2,999 per month. This quickly goes up with additional “skills” and use cases.

Which Conversica Alternatives Are Best?

The main aim of alternatives to Conversica is similar, if not identical to Conversica. You want to engage customers and increase the quality of leads for your sales team, ultimately benefiting your bottom line. Consider this Conversica alternatives review in 2021 as a solid starting point.

Exceed.ai

Conversica says that it can “unleash your revenue teams to engage and act at scale.” Similarly, Exceed.ai says it can “automate your lead conversion journey into sales ready meetings.” Here, a similar type of AI virtual assistant engages with your customers in human-like, two-way conversations via email, SMS or website chat. The interactions are personalized and allow you to pre-qualify your leads at scale.

The AI chatbot is included straight out of the box, which isn’t the case with all Conversica alternatives. You get a clean, easy-to-understand interface, plus convenient integration with CRMs that you may already be using. It also integrates with tools like Calendly, which should make your sales team happy.

The starting price for Exceed.ai is comparable to Conversica at $1,950 per month. The difference is that you get more customizations at no extra cost, offering a better value.

Saleswhale

Don’t let neglected leads fall through the cracks. That’s the promise of Saleswhale. Conversica and Exceed.ai strive to engage with every potential customer over several channels. By comparison, Saleswhale takes a more proactive approach.

It actively seeks out to identify neglected leads and approaches them with a proven conversation playbook. This is where artificial intelligence really kicks in. The AI interprets responses and handles replies dynamically, in real time, handling all sorts of common scenarios. When the system identifies a lead that’s sales-ready, it introduces a member of your sales team to the conversation so they can close the deal.

This is great for converting inbound leads on your website. It’s also for situations like following up after a webinar or breathing new life into dormant leads. As an added bonus, Saleswhale offers a free monthly plan to get started. However, as your needs grow, you’ll likely upgrade to the $1,495/month Plus plan to unlock more features and capacity.

Drift

Other alternatives focus on automating the lead qualification process using artificial intelligence. Drift cuts to the chase with its revenue acceleration platform. The end objective is the same; it’s just that Drift is much more upfront about it. With Drift, you can “deliver personalized customer experiences in real time.” 

Like the others on this list, the automated chatbot from Drift serves a similar purpose. Normally, many businesses ask customers to fill out a form. Then, they have to wait for one of your human employees to follow up. In contrast, Drift engages with customers live, in real time, with a personalized conversation. This includes booking meetings with your sales team, for example. Drift offers deep integrations with your sales and marketing tools too. This way, the conversational AI works to support your goals without adding extra steps.

You can get started with a free plan to see if Drift is right for your company. From there, you’ll need to contact them for pricing on Premium, Advanced and Enterprise plans.

Choosing the Right Alternatives to Conversica for You

When shopping around for Conversica alternatives, it’s important to recognize that there is no one size fits all solution. Every company and organization is different, with a different budget and different needs. If you have a smaller business with fewer than 200 leads per month, Saleswhale might be a good fit. If you’re a bigger business and seek more features, Exceed.ai could be a good choice too.

At first glance, it may feel like quite a leap of faith to spend thousands of dollars on a conversational AI for lead nurturing. The truth is that this can be a very worthwhile investment in your business. If your sales team can focus its time and energy only on high quality, pre-qualified leads, it means that you are much better equipped to grow at scale.

Artificial intelligence represents the natural evolution of sales and marketing. And Conversica and its alternatives are leading the charge, one live chat at a time.

5 of the Best Insurance Marketing Strategies for 2021

There are so many marketing opportunities available online that you can consider as an insurance company or agent to reach a target audience and sell more policies.

A well-developed insurance digital marketing strategy not only helps you reach the audience and convert more but also helps you outpace your competitors in the market. In this modern world, online marketing should be a priority for insurance providers to grow their customer base, build strong business relationships with existing customers and increase brand recognition as well. 

To help you get started effectively, here we have highlighted the top digital marketing tactics for insurance companies you can pursue to grab the attention of online customers and to stand out among competitors.

A Professional Website to Represent Your Company

Your insurance company website is the digital face of your business. And it must provide an excellent user experience to help your audience understand your insurance products. Whether you provide general contractors insurance or life insurance with riders, you must have a website that is responsive and fast loading as well. It must be designed to entertain both first-time insurance buyers and those who are about to purchase a new policy or upgrade an existing one. Information and details that are important should be easily accessible for your visitors and you can achieve this by making the website easier to navigate. 

Implement SEO Basics to Rank Higher in Search Results 

The time spent on SEO can pay off in a long run. In this modern world, almost 70% of consumers perform online searches before they make final buying decisions. This is the reason, you should optimize your insurance company website for relevant and easy to rank keywords so you can appear in more search results with exactly what people are looking for.

You should start your SEO strategy with keyword research as it helps you find the most relevant and frequently used phrases by your target audience when searching online. Doing SEO for your insurance business on your own is a good idea, but hiring a professional digital marketing agency can help you get it right while focusing more on core areas of your business.

Produce High-Quality Content that Provides Value

Modern customers research a lot over the web before they buy insurance policies. They search online to learn about insurance and how it can work for them. That is the reason, you should be creating high quality and informative content to answer their questions in a detailed manner.

According to industry experts, relevant and informative content increase purchase intent of consumers for a brand’s insurance products. You can conduct keyword research to find out the insurance topics that get the highest traffic possible. When you have more visits on your website, the possibilities of getting higher ranks in search results are boosted.

Whether it is your business website, blog, or social media profiles, make sure to share quality content with consistency to get more eyeballs and engagements. 

Create an Effective Email Marketing Strategy

Since email is one of the best and most effective communication methods online, setting up a thoughtful email marketing campaign can help you reach your potential and existing customers on a more personal level. You can educate potential customers by sending useful and relevant content. Email also provides a great medium to present your customers with personalized offers and policies as per their individual needs and requirements.

To get all the amazing marketing benefits of email marketing, you should segment your email list based on customer preferences, interests, and insurance needs so you can send them personalized offers for better outcomes. The availability of email marketing solutions also makes it affordable and easy to implement digital marketing approach. 

Social Media Marketing and Advertising are Key

Social media is a most effective and powerful digital medium that offers plenty of marketing benefits like increased brand awareness, customer engagement, and new insurance leads, etc. That is the reason, social media is on our list of top digital marketing tactics for insurance companies. You can share quality and informative content with your customers via social media profiles to answer their questions and increase brand awareness.

Furthermore, you can also run targeted social media advertising campaigns to reach people who might be interested in your insurance products. Successful social media integration into your customer support strategy is also a great way to listen to your customers and respond to their queries in a timely fashion. Strategic use of social media can help you stand out from competitors.

How to Insurance Companies Can Create and Effective Digital Marketing Strategy

With more businesses and brands doing their marketing and sales on the internet today, it’s important to put all of your efforts into being the best. As more organizations continue to flood into this space, it’s extremely competitive and costly to compete in such a market.

In order for this to happen, insurance agencies and companies must have a website, social media and SEO strategy in place — all while complementing each other at the same time.

Be sure to read through each of the recommendations listed above, while also making sure they are all part of your day-to-day marketing efforts.