vCita Review: The Best Appointment Scheduling Tool for Your Business

It doesn’t matter if you’re a solopreneur or if you’re the owner of a business with employees – managing client appointments while keeping everyone satisfied is by no means easy.

A lot of time is wasted every day going back and forth via email, coordinating time availability options. And then there’s the huge time suck associated with manually keeping track of appointment bookings, cancellations, invoices, and late payments. Worse yet, most SMBs use multiple apps to handle scheduling, calendaring and messaging. As you can probably guess, this results in lower productivity and major drops in work efficiency..

The good news is, by using the right online appointment scheduling platform, you can optimize your appointment bookings, manage clients, keep client files in one place, automate marketing campaigns, and collect payments.

Enter vCita, a powerful online scheduling solution that’s equipped to match the appointment booking needs of SMBs. It offers the tools you need to maximize productivity and improve client engagement. With this in mind, in this post, we’ll take a look at exactly how vCita enables solopreneurs and SMBs to effectively meet their appointment booking needs and more.

What Is vCita?

vCita comes with a suite of client management and marketing tools, available as a web app, a mobile app and a family of CMS and social media integrations, to help small businesses easily manage appointment bookings, billing and related workflows.

In addition to this, vCita offers a number of CRM capabilities such as contact management, segmentation, billing and invoicing, and a built-in client portal. vCita lets you collect payments from your clients for appointments and gives you access to built-in marketing features including automated marketing campaigns, lead capturing capabilities, and landing pages.

vCita’s powerful website widget lets your clients book appointments themselves and reach out to you via whichever communication channels you set as options. It’s the perfect solution for solopreneurs and SMBs who’re looking for a user-friendly, automated, and affordable way to schedule appointments, manage clients, and collect payments.

Appointment Scheduling

vCita helps you improve appointment scheduling workflows, which is especially helpful for businesses that spend a lot of time managing appointments and delivering services.

vCita’s calendar lets you automatically confirm client scheduling requests, saving you time spent on back-and-forth communication. Additionally, you can sync your existing calendar with your vCita calendar, so that only the time slots where you’re actually available will appear as options for people to claim.

On the back end, you can easily set up your widget to display important information such as appointment duration, location, and pricing of each service you offer. And you can easily access all of the details associated with each appointment, including the contact’s payment history, internal notes and associated contact details.

Creating recurring meetings manually is difficult, since you have to make sure the same slot is available for every instance of the recurring meeting. But vCita lets you set it all up with just a few clicks.

Beyond this, vCita lets you link to the client-facing scheduler as a prominent call-to-action on your Facebook Page and Google My Business profile. And you can embed the complete scheduling interface in your web pages, as well as your vCita-powered landing page and client service portal.

But what if you manage a team of service providers, each with his or her own areas of expertise and availability issues? In the back end dashboard, you can sync up everyone’s calendars, and you can associate specific team members with specific services and appointment types, which helps boost productivity and enables you to deliver better user experiences.

vCita gives you access to a branded client portal increasing client engagement and enabling your clients to easily view upcoming appointments, make payments, and share documents. This makes it easy for clients to get in touch with you through their platform of choice, and when you handle all communications through vCita, its CRM will automatically create a log of all messages and their attachments.

Client Management

Your appointment scheduling tool should help you get a bird’s eye view of your client’s history. This way, you’re able to better manage your appointments and track any cancellations in time, to squeeze in more clients.

The contact management system allows you to easily see rich details for everyone in your database, including their payment and appointment histories, conversations, documents, notes and relevant audience segments, which are managed through a super intuitive tagging system.

With all of this information on a centralized platform, you can easily assign clients to team members as they come in. This boosts work productivity and enables you to offer an improved client support experience.

With vCita, you can quickly configure automated pre-meeting reminders and custom post-meeting follow-ups. This means that you can reduce no-shows and get more returning business, by inviting your clients to book their next appointments.

Additionally, vCita comes with a powerful lead capturing widget that gathers emails from your site visitors and converts them into paying customers. It lets you store, manage, and label leads, helping you with your lead scoring and client segmentation efforts.

It also lets you improve your digital marketing efforts via email and SMS marketing campaigns, enabling you to bring in more clients and increase revenue.

Payments

You need an appointment scheduling tool that lets you quickly send invoices, receipts, and estimates to clients during the appointment or meeting such as when you’re on a sales call or when you’ve just closed a deal. vCita takes this one step further, allowing you to collect payments via the web, either upon booking or after the appointment has taken place.

It’s important to go with a scheduling solution that allows you to manage client payments from a centralized platform. With vCita, you’re able to deliver a coherent and consistent experience.

Additionally, vCita helps you keep track of pending and overdue invoices, using automated payment reminders, so you don’t miss a payment.

You can enable your clients to pay online through PayPal or credit cards, which are processed by Stripe or Square. People can pay via the client portal, or you can add a payment button to your invoices.

vCita can also be connected with Zapier for additional automation integrations, and Quickbooks, which is great for accounting related tasks.

Marketing

You should be able to manage your business’s marketing from a centralized platform that allows you to leverage cross-channel marketing including email and SMS. Moreover, it should let you deliver personalized experiences without a traditional marketing tech stack comprised of dozens of apps. You should consider going for a solution that makes it easy for clients to book appointments directly from emails.

With vCita, you’ll be able to quickly create engaging marketing campaigns using its pre-built templates and pre-set automated campaigns. It offers client segmentation – based on different factors such as client location, and interests – and personalization options to help you tailor marketing messages to individual clients.

vCita allows you to quickly set up individual or drip campaigns using pre-built workflow and message templates, optimized for client engagement and retention. For instance, you can send a Welcome email to new clients, a Happy Birthday greeting, or an It’s Been a While email to re-engage dormant clients.

But these are just the pre-built marketing messaging campaigns. You can also use the platform to set up anything you like, segmenting your audience according to any of the data you have in your CRM, including appointment types, loyalty levels or onboarding date. And all campaigns can be dispatched via email as well as SMS.

You can track the performance of your marketing efforts, segmenting reports according to campaign, specific message or contact-specific engagement.

Conclusion

Businesses that require clients to book appointments and meetings have much to gain by using a powerful online scheduling software product like vCita.

We looked at some of the key features on offer with vCita and discussed how it can help solopreneurs as well as small teams improve productivity and schedule their appointments faster. It also comes with useful features like client management, payment handling, and automated cross-channel marketing capabilities.

vCita doesn’t require any coding skills or other technical knowledge, so you’ll be able to easily get started and accept appointments right away.

5 Actionable Tips to Boost Your Customer Engagement

When was the last time you met a customer or client of your business? This might sound like an obvious question but be honest. In today’s digital world of huge corporations, most people who own companies don’t meet their clients or respond to their needs individually.

But engaging with clients or customers on an individual level is vitally important to growing your brand and ultimately your product or service. Without customer engagement, you become another company lost in the wilderness of the internet.

Here’s what you should include in your customer engagement strategy.

1. Make Yourself Approachable

The first rule of business is to ensure that customers know who you are and how they can reach out to you. Be sure to advertise the different methods that customers or clients can reach out to you. Provide a phone number and its operating hours if you don’t have one.

But also provide the names of the people at the company and their roles along with their email addresses. This allows customers and clients to put a name and even a face to the company.

Don’t send out automated messages, try to reply to everybody with personalized messages if you can. This is how you can demonstrate great customer engagement.

2. Improve Your Social Media Game

Social media is the biggest way you can reach out to new and existing customers and often the first channel they will seek to reach out to you.

Be sure to put out regular posts and keep them personal. Nobody wants to see boring corporate tweets or Facebook posts. Give them a personal slant and ensure they are signed by a member of the team.

Social media is also the place that people come to vent their frustrations that something has gone wrong. Be sure to remain sympathetic and calm during interactions where the company is criticized.

Ask the compliant for an email address or a phone number so you can reach out to them individually. This might make them feel more respected and calm.

3. Know What Your Audience Wants

If you want to have a brand or business that stands the test of time, you need to provide real value to your audience. A perfect example of this can be seen with Amazon.com. Not only have they drastically expanded the reach and products from their business, they also continue to gain more customers daily as well.

This is something Print on Demand Academy preaches within their courses and content, which is to focus all of your efforts what the end user wants and how to give it to them.

No matter the size or focus of your business, it’s ultimately going to come down to the engagement and appreciation you get from your customers. Without it, you are just another failing company without a purpose and need.

4. Create a Regular Blog

As well as short-form content in terms of tweets and social media posts, it is important to also put long-form content out there. This is usually in the form of blogs.

Regular blogs help customers see what you are up to and get insider insight into how the company works. They create that personal connection between the company and the customer or client.

But they also do more than that. Blog content should also be search engine optimized. This ensures that it used the right keywords and links. The site is then ranked highly on Google searches, one of the most important customer engagement marketing strategies.

Remember though it’s important to consider what it’s worth investing in social media or SEO.

5. Use Popups and Unique Call to Actions

Thanks to the power of the internet, it’s never been easier to connect with audiences around the world and also capture their email — which leads to an instant way to stay in contact and message them.

With this in mind, the more call to actions you have on your site, the more likely you are find success with your brand or business.

Start with social media and site content, then add in some call to actions for a simple email grab. As you continue to optimize your site, also think about adding popup windows, push notifications and other unique call to actions to get the end user to engage with your content.

Creating A Good Customer Engagement Strategy Is Key to Business in the Modern World

In the modern world, competition is rife. Because of the growth of internet customers, and consumers increasingly have much more power than they once did.

And they use this power to demand better customer engagement through social media, blogs, and personal interaction.

If you are interested in reading more about customer engagement or have to make money online then be sure to check out the rest of my blog.

5 Small Businesses Applications to Improve Workflow and ROI

Are you interested in using software to improve your business workflow?

You’re in luck. There are plenty of options out there. And not matter what it is you are trying to improve, automate or scale, there is likely an affordable solution out there for your business needs.

In fact, the budget for SaaS products to help small businesses is more significant than ever. The average small business spends an average of $21,000 a year on products — which is quite lucrative for the many different applications and solutions out there, when looking at the industry as a whole.

And on the flip side, when you factor in how much time, resources, and saved-costs are associated through the use of these applications, the demand is even higher, with billions of dollars pouring into the industry year after year.

But with all your options, it’s hard to know what products are worth trying. Keep reading to learn about five applications for small businesses that are worth investing in.

1. Zoom

Do you still require your team to be in the office whenever you have a meeting? If you have people who work remotely, they probably aren’t happy about needing to come into the office for a meeting. Zoom can help these people.

With Zoom, you can have your meetings online. You’ll be able to share audio and video so nobody will be left out of the process.

2. Wave

Are you looking for an app to help you manage your company finances? As a small business, you probably don’t have a big budget for the more expensive options out there. That’s where Wave comes into play.

Wave is a free application that does the same thing as the other paid options. You’ll be able to connect to your bank account to get an overview of all your business finances. You’ll also be able to use your Wave account to invoice your customers and have your money deposited directly to your bank.

3. Slack

Email is a great way to handle communication. But it does have drawbacks. It can be challenging to navigate through email chains when you’re trying to find information about specific projects.

If you want to make communication easier, opening a Slack channel for your business can help. Slack is a messaging platform that allows you to create chat channels for your business. Create a separate channel for each one of your projects, and you’ll have all your communication centralized in one place.

4. Asana

Do you still manage projects in the old fashioned way? It can be hard to keep things organized and every one up to date when you do this.

Asana will give you a central location to manage all your projects. It allows you to create tasks and goals and assign dates to all the critical elements of your projects. Nobody will need to jump through hoops to figure out what’s going on or what they need to do anymore.

5. Zapier

Having applications to help your business is nice, but it can be troublesome to organize everything between them all. If you’re looking for a way to automate this process, Zapier can help.

Zapier is a product that allows you to perform automated tasks whenever an action happens. Set up an automation once, and you’ll save time in the long run.

There are Zapier alternatives out there, so find an automation platform that will work best for your business.

There Are More Applications for Small Businesses out There

The above applications for small businesses are only the start. There are many more products out there, and new ones are coming out all the time. With this in mind, make sure you do your research so you can find more software that will help you run your business.

It’s also important to spend some time on the top application and business services review sites, as this is where you will learn the most about different applications out there, and what end-users really have to say about each.

Are you interested in more technology that can help you keep your company running smoothly? Be sure to check out our Google Gmail alternative article for more useful applications and resources.

App Marketing Tips and Appstore Optimization for 2019

The Internet is a wonderfully powerful, empowering and varied place. As the shift moves more and more away from the desktop computer experience and toward mobile devices — indeed, mobile devices account for more than half of all website traffic worldwide as of 2017 — the user experience is simultaneously shifting far more toward the mobile app environment too. More and more users are performing more and more of their online tasks within apps than they are using a mobile browser.

This is hardly a new trend, nor should it come as any sort of surprise to anyone with online content of practically any kind. What is surprisingly, though, is how little attention is being paid to optimizing app marketing strategies relative to efforts being put forth for non-app initiatives, like traditional search engine optimization. It’s one thing to develop and publish a great mobile app that delivers a terrific user experience while simultaneously achieving your business goals. It’s another thing altogether to make sure that mobile app gets noticed, downloaded, and actually used on a regular basis.

What can you do to boost those download and monthly active user (MAU) counts? Here are some tips to get you started.

Be Prompt With Review Replies

In the current age of social media and online interaction, it’s more important than ever for brands to really connect with their users. It’s not enough to simply put your product out there. You need to interact with your fans and followers in an organic and natural way. Users are much more inclined to demonstrate brand loyalty toward companies that show they really care. This includes responding to comments on Facebook, Twitter and other platforms, but it’s even more important within the ecosystems of the app stores themselves.

With both the App Store for Apple devices and the Google Play Store for Android devices, user reviews really drive the visibility of your app, as well as the initial impressions that prospective users may have of your app. Put yourself in the shoes of a typical user. Let’s say you see a couple of seemingly similar apps. One has only a handful of reviews and most of them are in the 3 star range. The other has hundreds or thousands of reviews, most of which are 4 stars and above. Which app are you more inclined to install? The answer is obvious.

One area that many companies overlook, however, is responding to the reviews they receive within these app stores. As users are able to change their ratings and update their reviews after the fact, addressing any concerns or criticisms can sway the tide in your favor. By utilizing a tool like Appfollow, the support team of a company can promptly respond to any and all reviews that they receive. This is a terrific opportunity to guide users in how to use the app effectively before they consider going to your competitors.

Responding to reviews within the app stores is especially important in the early days of launch, because new users will only see negative reviews and problems when they tap to see your app’s page. You want to encourage and entice those glowing reviews early and often, and using a tool like Appfollow to monitor them through Slack, Discord or email makes the whole process much more efficient.

Prioritize Your Engagement

What if you don’t have the time or resources to respond to every review your app receives in a timely manner? This is where a more advanced technique called semantic analysis can come into play. In effect, you’re able to quickly detect issues that lead to user dissatisfaction, poor ratings, and uninstalls.

These are the engagements that you really need to prioritize, because they are the ones that — left unattended — can really drag down your business.

Semantic analysis looks at positive versus negative sentiments based on emotional tone, for example. It can also fetch out topics and bugs, so you can more easily identify the most pressing issues. A wordcloud functions in a similar kind of way, and a feelings chart can help to visualize topics and questions that your customers are talking about. Are they making feature requests? Or are more users discussing issues with recent app updates?

Target Your Specific Category

Focus on your strengths. It’s a common mantra that you’ll hear across the business world and into the realm of personal development too. This is also true when it comes to marketing and optimizing your mobile app. The paradox is that the more specific you can get with what your app is and who it is for, the better chance you’ll have for attracting a larger number of engaged users who actually love your product. You can’t be all things to all people; rather, the riches are in the niches.

In this way, when deciding on any marketing efforts or strategies for your app, zero in your ideal demographic and really focus on becoming the number one app in your specific category, rather than trying to hit the list of top apps overall. Understandably, you may want some help and guidance along the way. Leveraging the app marketing services of a company like PreApps is a good way to go here. They’ll work to “get your app promoted to millions of targeted users.”

One especially effective tactic they use is the creation of a “high-quality and memorable demo video to share your app’s uniqueness.” Screenshots are great, but having a punchy video can make all the difference in the world.

Optimize Your App Listing

When it comes to traditional search engine optimization (SEO), we pay attention to a number of factors like inbound links and latent semantic indexing. App store optimization (ASO) functions in much the same way, as you’ll want to optimize the keywords not only in your app’s description, but even in the app name itself. RankMyApp can help with this method of growing organic traffic toward your app.

For instance, while you may have already done some research on the keywords you want to include in your app’s name, these can shift over time. The RankMyApp algorithm can monitor these keywords and suggest new ones, ensuring that your app’s title is always optimized for the best possible ranking. Similarly, you can track the keywords being used by competing apps, and look into any features that you may need to improve in your own app.

Be Seen and Get Downloaded

Just as there are many moving pieces to having any sort of online property, the same is very much true with mobile apps too. That being said, it doesn’t matter how great your app might be or how effective your monetization model might be if no one is actually downloading and using your app in the first place.

App marketing is both an art and a science, so you’ll need to have the right tools for the job. Above all else, recognize that users are real people, and as such, your marketing strategy needs to focus on that person-to-person interaction. Listen and respond to feedback in as timely and as accurate a manner as possible. Because the users will always be the lifeblood of your app.

Marketing Objectives 101: How to Define and Measure Marketing Objectives

Do you have any idea how to define and measure marketing? Most people were not taught how to effectively define what marketing metrics matter. If you own a business and/or your an entrepreneur, defining and measuring marketing is essential to your success.

Are you tracking if your traffic is increasing? Do you know if you rank for keywords? How are your conversion metrics? Do you know what conversion is? What is the return on investment in your marketing? Are your efforts paying off?

If you know how to define and measure marketing objectives, this can mean the difference between success and failure in your business. Insights combined with information is powerful in marketing.

The best marketing strategies are a combination of art and science. They combine the feelings of the message with the methods. Are you wondering how to define and measure marketing objectives? Check out this guide to learn how it’s done.

Marketing Objectives 101

Marketing objectives are simpler to define than you think. It’s important to think about why you want to achieve something first. For example, helping others change their life in health. The how involves the way you will use to reach people.

In marketing, this could be a blog, podcast, and social media. With this framework of why, how and what, you can easily set up goals or objectives. In this example, your objective could be growing your blog traffic by 25% in the next 90 days.

The best marketing strategy involves both the vision and short-term perspective. It is important to be aware that sometimes there are conflicts between the two. For example, short-term results may suffer because of a focus on a long-term strategy.

Know Your Mission

Knowing and reminding yourself of your mission will help you keep the overall company objectives in mind. Sometimes when companies solely focus on a marketing objective, they often lose sight of the mission.

A lot of times, marketers get caught up in traffic numbers, clicks and conversions — which are all things that can change all the time.  As an entrepreneur, it’s important to think of the mission of a company. When you start thinking about what to do, are you aware of the impact of the mission?

Whether it’s with SEO or different day to day operations of your business, regularly assessing the alignment of the mission to the objectives is key. Practice asking how will this objective help us fulfill our mission.

Marketing Objectives

Take a look at your goals first. Does the company have them for sales? For example, an overall goal might be to increase sales to $1 million in the next year. Now, it is easier to set the steps to get to the goal.

The marketing objectives become tied to the overall goal. For example, what does conversion need to increase to? How does the average sale need to change? What is the goal now per week and per month? Which activities will the team do to get there?

Take a look at what the trends are doing based on recent marketing activities. This is a great place to start to assess your existing marketing activities and what you want to change.

Setting Goals

Setting goals differs from marketing objectives. Your marketing goals are the stepping stones that will get you to your objectives. Every step will lead to the next step.

Ultimately, what you want to happen is every step leads to the top of the staircase. In this case, the top of the staircase is the $1 million in sales in the next year. For example, let’s take conversion rates.

Let’s say the team determines conversions need to increase by 30% in the next year. Some related marketing goals could be to:

  • Increase organic traffic to the website by 100% monthly
  • Modify landing pages for keywords to increase rankings
  • Add e-mail reminders for abandoned carts within <1-24 hours

The marketing objective of increasing conversions by 30% are tied directly to the goals. The marketing goals and objectives tied to the overall end goal of reaching $1 million in sales in the next year.

When you are setting goals, it’s important to review them from the top down and bottom up to make sure they are the right goals.

Determine how wise the company is with expenses and if certain expenses should be decreased or eliminated. Even if the margin is healthy, it is smart money management to assess expenses regularly.

One area you may want to pay attention to is Travel & Entertainment. In some industries especially, companies have not established sound practices. As a result, this is an area ripe for overspending in many companies.

Strategy Execution

Strategy execution is the next step in your marketing objective process. This is what you will actually do to get to your marketing goals. Each step goes down a deeper level to help you to keep the focus on the objectives.

The strategy execution could involve:

  • Increasing to >3 blog posts per week & > 2500 words each
  • Tying each blog post to a landing page for a demo, trial or freebies
  • Launching a podcast on over three multi-media channels
  • Promoting content on social media and newsletters
  • Running ads and retargeting on Google, Yelp, and social media

In addition, regularly review the activities and results on each of these steps. This will give you an idea of progress towards your goals and objectives.

Marketing Funnel

The marketing funnel is the steps where people self select where they want to be in your process. You can invite them to different steps in the funnel. They ultimate choose where they want to be.

In a marketing funnel, the process often looks like:

  • Awareness (letting your audience know you exist e.g. social media, blogs)
  • Interest (someone subscribing to your newsletter or freebie offer)
  • Consideration (series of emails or newsletters to nurture relationship)
  • Intent (first part of the sales process with all options for people)
  • Evaluation (people evaluate the options and talk to their teams)
  • Purchase (Your community buys your services or products)

You can see how each one of the steps in the process has marketing goals that need to be met first so that people move to the next step.

Here are some potential example goals for your marketing funnel.

Awareness Goal Examples:

  • Increase visitors > 1,000 weekly
  • Reach >1000 influencers for every campaign

Interest Goal Examples:

  • Increase > 1,000 new email subscribers weekly
  • Grow social media >1000 monthly

Consideration Goal Examples:

  • Get 50% of new customers in freebies from campaigns
  • Qualify 50 new leads from LinkedIn weekly

Intent Goal Examples:

  • Have 10 new sales calls a week.

Evaluation Goal Examples:

  • Write five B2B blog posts monthly
  • Set up ten demo calls weekly

Purchase Goal Examples:

  • Convert 50% of sales calls to purchases.
  • Achieve an average order value of $100 for B2C
  • Achieve an average order value of $3,000 for B2B

In general for purchasing goals, the lower the numbers the faster you will collect cash. For a B2B business, the connection of a relationship may take longer. The cash collection from the sales goal is the same timing.

Measuring Metrics

Measuring metrics now becomes easy. You have the metrics set up in each area. There are two parts to measuring the metrics. The first part is the progress towards the goal. The second is asking should we change something in the metric or activities?

Here are examples of measuring metrics.

Awareness Progress Examples:

  • How much did visitors increase this week?
  • How many influencers saw campaigns?

Interest Goal Examples:

  • How many new subscribers this week?
  • What was the increase in social media?

Consideration Goal Examples:

  • How many new customers?
  • How many new leads?

Intent Goal Examples:

  • How many new calls this week?

Evaluation Goal Examples:

  • Were the new posts written?
  • How many demos calls set up?

Purchase Goal Examples:

  • What was the conversion of sales to purchases?
  • What was the average order value of B2C? >$100?
  • What was the average order value of B2B? >$3,000?

Your team can easily set this up via an excel spreadsheet, or key performance indicator tools online to track regularly. What gets measured, gets managed.

Define and Measure Marketing Objectives

Defining and measuring marketing objectives when you start isn’t easy. The fact that you are even reading this article says a lot about you. Get honest with yourself about the next steps to take.

Defining and measuring marketing objectives is both an art and a science. It isn’t something you do once and your done. The process requires a focus so that you continue to move forward in achieving marketing objectives and goals.

The good news is that with every step you take to define and measure objectives, your clarity and results will increase. Before you know it, you will be a pro at your marketing objectives and results.

What action will you take next to define and measure marketing objectives?

For more on metrics and marketing, visit our blog.

Beginners Guide on How to Build a Brand Online in 2019

If you run a business, then you know that you can’t survive in the market without building a unique brand. The question is, how do you go about that?

With so many options on the table for content creating, branding, and reaching new audiences, one can quickly find themselves overwhelmed with tasks and opportunities at every turn.

No matter if you are looking at social media, paid marketing, content creation, SEO or blogging… branding is all a big part of the process.

Starting an online business is easy, but turning it into a trusted brand is not.

If you want the simplest and best approach to creating a brand that people will trust and buy from, consider the following steps and case study examples to help you get there.

  1. Identify Your Audience

Here is the thing- there is no dearth of branding tools and resources online that can help you create everything i.e. from attractive logos to marketing campaigns for your business. However, none of these will work if you don’t target the right people. 

Before you start working on your brand, you need to identify your target audience. The following are some of the questions that you can ask yourself to get that information:

  • Where are my customers located?
  • What’s the age group of my customers?
  • What kind of lifestyle most of my customers have?

Once you have all of this information in place, it’s then time to build a site and platform around their needs.

CASE STUDY EXAMPLE:

When it comes to identifying your audience, few industries are more crucial than ecommerce for accomplishing this. Not only is the competition fierce, it’s also a ‘first impression’ type of business, and if those first few seconds on your site doesn’t seal the deal… you may likely lose that potential customer for life.

If you want to increase conversions and sales through your online store, you need to make sure it not only has a great site design and navigation, it also needs to have proper product search and category breakdowns as well.

A perfect example of this can be seen with WalkingOnACloud, an online retailer in Canada that focuses on a wide range of shoes and boots through their site. Take a look at the screenshot below to see the easy navigation and product listings on the site.

What you will notice is that each shoe image pops right off the page, and the title and brand is quite easy to read as well.

If the end user has any problems with searching the site and finding the right shoe or brand they are looking for, all they need to do is make a few adjustments on the left side menu to refine their search.

The site also features many other classic models and brands that allow it to rank in the search results for individual shoes and long tail keywords as well. If you visit any of the pages on the site, you will also notice it’s text and keyword heavy at the bottom of each page — thus providing more value to the end user, and improving their chances to rank in the search results by having real text on the site and not just individual products and image.

  1. Define Your Mission

A brand has to have a mission and a vision. There is no way around it. So, you need to find some free time and think of the things that define the purpose of your existence.

A good question that you can ask yourself is – what problems does my business solve? The answer to this question can be anything.

Another good way to look at this, is to ask where you audience is. For example, some brands focus their efforts more on Instagram, versus that of Facebook or Twitter. The more you know about your audience, the easier it will be for you to see an ROI with your content creation and marketing efforts.

For instance, your business might be providing affordable furniture to bachelors, clothing for students taking the leap to college, or maybe you want to treat everyone with the most delicious homely meals. Whatever the answer is, shall become the foundation of your mission and vision.

At the same time, user engagement is now a much larger focus than ever before. It’s not just about having a presence on social media, it’s about how brands are actually connecting and providing value to their end users.

Once you have a general idea about your brand’s mission and vision, you can read a guide or two online on how to write proper statements. This way you won’t have to revise the same over and over again.

CASE STUDY EXAMPLE:

Social media is great for many different things, but when it comes to the actual ROI and business that is generated from it, only a few brands and ecommerce sites are doing it correctly.

You can create content, build a following, and have as many accounts and followers as you like, but if they aren’t resulting in real sales and conversions — what good is it?

This is something Zappos knew right from the start, and as a result, they have one of the largest followings on social media in terms on ecommerce and shoe retailers go.

With over 2.5 million followers on Twitter, and millions of dollars being generated in sales weekly, customer support is still their strong point.

For Zappos, social media marketing is nothing new — as it’s how they got their start and found major success online. Instead of focusing just on sales and marketing, they wanted to make their brand all about customer support and user engagement.

This ultimately lead to the success the company is having today — which results in them becoming one of the largest shoe retailers in the world today.

The quick takeaway here is to not just be active on social media, but to also give your audience a reason why they should follow you — and actually be interested in the content and services you are offering through social.

  1. Study Your Competition

Branding is all about differentiating your business from others in the market. So, it’s important that you pay close attention to your rivals and their brands.

You should study their mission and vision and USPs and pay attention to their logos as well. This is because you want all of these to be different from them. Only then you can stand out and attract customers easily.

At the same time, you also need to understand how and where to focus your efforts. For some brands, this might be on their social media marketing and branding efforts… while for others it might be in the form on content marketing and SEO.

CASE STUDY EXAMPLE:

We all know that SEO and Google search is on the decline, but the quality is still there. If someone is going to Google and typing in what they are looking for… then they are also very likely to take action.

However, for this to work, your site will need to have a nice DA and PA associated with it, while also having some nice backlinks and high-quality content of course.

This is often a problem for ecommerce sites because they are focusing too much on their individual product pages and not enough ‘service and content’. Through the use of a blog, brands should be creating top lists, reviews, and stories about the products they create.

These content pages can then rank in Google at a much higher and faster pace than regular product pages. At the same time, it would be very hard to rank for individual product names and brands, when so many other big name sites and stores are already out there.

A perfect example of this can be seen if you were to Google something like “best clothes to bring to college“.  It’s a long tail keyword and maybe not something a ton of people search, but it’s still a nice thing to rank for — and people that are searching for it are likely already in buying mode.

Check out the results from the search, then see what type of content each of these sites are creating. If you are an apparel retailer, this is a no brainer — and you should be doing this for every type of event, season, or whatever… that people might be searching for clothes ideas on.

  1. Define Brand Guidelines

Consistency is the key to successful branding and it can be easily accomplished if you are willing to make the effort. What you fundamentally need is brand guidelines.

By defining the guidelines, you can ensure that your branding is consistent across all channels- social media, website, emails, and even offline channels viz. banners at public events, customized merchandise, etc. The following are some of the things that you need to define for your brand:

  • Color palette
  • Typography
  • Writing style and tone (for blog, website content, etc.)
  • Mission statement and vision

Once you have a clear message that defines your brand, it will be that much easier for you to create an action plan and set of business goals to help you get there.

EXAMPLE CASE STUDY:

In order to create an effective and powerful vision for your brand, you need to not only understand your business, but also what it means to those whom you are serving.

FitBusiness has an excellent write up on 10 excellent vision statements to spark your imagination.

At the very least, these will serve extremely useful in providing you with some real life examples on what it means to have a powerful brand, business, and a purpose (vision) behind it.

One of the most important things to remember when creative a vision and statement for your business and brand, is to make sure it relates with your audience, how they perceive your company, and that you can actually act and deliver on the promise that you are making.

  1. Market Your Brand

Once your brand is ready, you can start to promote it wherever you can. You can find numerous examples of how to promote your brand with targeted blog content, emails, social media, etc. on the Internet. You just need to create a strategy and it’s also highly recommended you use at least a few tools to make your job easier which include a social media manager, analytics tool for SEO, advanced video editors, etc. 

Marketing and brand consistency go hand in hand. What it means that when you talk to your customers on social media or your blog, you need to make sure that you maintain the same tone and voice. 

EXAMPLE CASE STUDY:

Much like how we mentioned creating content for your site or brand to reach new audiences through search rankings with original blog content ideas, knowing how to market to your brand is key.

It’s not just about knowing who you are marketing to, but also how to create the best content that relates to them.

This is something social media, especially Facebook Ads and Instagram Marketing has become extremely effective in — as they both offer demographic, interest, and custom audience targeting.

With such options in place, it’s no longer a matter of creating content on your site and just hoping for it to be found… but instead a matter of how often and when.

Through the use of paid promotion, social media, and the power of remarketing — targeting your ideal customer and demographic audience is now easier than ever before.

In Conclusion….

The internet has made the process of starting a website and going live with a business or brand extremely cost effective and easy.

With more than a billion active websites and blogs on the internet today, we are all in an extremely competitive space. This means every small and large business needs top-notch branding in order to survive and also to increase revenue month over month.

If you want to prepare for that in the most straightforward manner, then the steps and case studies provided above can help you get there.

Good luck!

5 Features to Look for in a Mobile Attribution and Analytics Platform

Attribution enables app marketers to learn how users find out about their app and how they engage with it. When you use a great attribution platform, you’re able to map out data points for all sorts of user interactions – from clicking an ad to installing the app to in-app purchase activities.

This puts you in the best possible position to optimize your marketing and media spend over time, thereby maximizing the user acquisition impact of your activity.

In this article, we’ll take a closer look at what mobile app attribution is and the key features you need to consider when choosing a mobile app attribution platform for your business.

Let’s get started!

What Is Mobile App Attribution?

Once you build your app and run marketing campaigns to promote it, you’ll need a way to determine which campaigns yield the most conversions and which ones should be discontinued. This is where mobile app attribution comes in.

Mobile app attribution refers to the process of understanding the user’s journey of finding your app and interacting with it. It also guides them through your conversion funnel while connecting them to key actions along the way.

Attribution allows mobile app marketers to make better budget allocation decisions by identifying the marketing channels, creative, timing, targeting approaches, and CTAs that lead to their conversion goals. This information also helps them improve their user acquisition strategy and marketing performance.

In fact, according to the State of Mobile 2019 report, ad marketers implemented complex ad strategies across both app marketplaces with games using 45% more ad platforms on average across iOS and 35% more on Google Play.

Here are some of the most common attribution challenges mobile app marketers face:

  • Setting up, managing and measuring many campaigns, on multiple channels, and experimenting with targeting and creative.
  • Making sense of questionable campaign data from ad platforms that could potentially be fraudulent. Media networks are in the business of selling more media campaigns, so they’ve been known to turn a blind eye to potentially faulty measurement. That’s why specialized attribution tools are needed to organize and understand data anomalies.
  • Lack of industry-wide standards for creating data points and ambiguity regarding which data points are most significant.
  • Many times, users will complete the conversion in multiple sessions or through multiple channels. While mobile app marketers are able to determine the media source that delivered the final click, monitoring user journeys across multiple channels and platforms will give you more accurate information.
  • An effective way to avoid attribution fraud that could otherwise drain your user acquisition marketing budget, hide your best performing channels, and affect your data accuracy.

Now that we have a better understanding of what mobile app attribution is and the challenges marketers face, let’s look at some of the key features you should look for in mobile app attribution platforms.

1. User Acquisition Attribution

In the mobile app industry, user acquisition refers to the process of acquiring new users or customers using marketing campaigns.

There are three main types of user acquisition activities:

  1. Paid media marketing. This involves using media platforms to show direct response ads whose content drives users to install the app. These include banners, targeted posts, social media ads on sites like Twitter, Instagram, and Facebook and video ads on mobile ad networks.
  2. Owned media marketing. This involves using owned marketing assets to acquire new users. These typically include websites, SMS campaigns, emails and QR codes.
  3. App store Optimization (ASO). Similar to SEO for the web, when marketers work on ASO, it means they’re optimizing keywords, descriptions, headlines and images on app store listings. This activity helps boost organic installs and therefore plays an important role in user acquisition.

A successful user acquisition strategy helps app owners grow their business and boost their bottom line. It also helps to improve the number of installs, thus bringing in engaged, paying customers.

Here’s a quick look at the user acquisition attribution features offered by different mobile app attribution platforms:

  • AppsFlyer. With AppsFlyer’s NativeTrack, you’re able to gain visibility into which ads your audience interacts with throughout your conversion funnel – regardless of the touchpoint or which device they’re using. This robust and dynamic solution can handle real-time data at scale with accuracy and speed.
  • Branch. Branch’s People-Based Attribution allows you to connect touchpoints from all marketing channels with conversions on every platform. As a result, you won’t have to worry about debugging errors resulting from legacy attribution tools.
  • Kochava. Kochava offers a powerful mobile attribution and analytics solution that helps users measure audience activity regardless of the touchpoint they’re visiting or their device. Marketers are also able to segment users based on ads, subscriptions, downloads, and revenue streams.

2. Multi-Touch Attribution

Multi-touch attribution refers to the process of finding out the touchpoints along the user’s journey that contributed to a successful conversion – whether it be in the form of an app install or a purchase.

There are two types of multi-touch attribution:

  • Single channel. Measuring the interactions that individual audience members make with your ads, as seen on one device.
  • Multi channel. The same as single channel attribution, except that here, you’re taking it to the next level, measuring individuals’ interactions across multiple devices such as mobile, TV, desktop, or even offline.

Multi-channel attribution is also called fractional attribution because it assigns weighted credits to media sources that indirectly assisted in the conversion. Any media asset that a given audience member interacts with will receive a fraction of the conversion credit.

This is especially important considering how people discover and install apps. Only in very rare cases will people install your app the first time they hear about you, which is why it’s important to understand what drives people to download your app, become loyal users and make purchases. This helps marketers better understand how (and why) a user installed or purchased an app and helps them make informed decisions regarding budget allocation.

Here’s a look at the multi-touch attribution features offered by different mobile app attribution platforms:

  • AppsFlyer. AppsFlyer attributes three assisted installs – as well as the attributed install source – by using the same attribution login. Multi-touch reporting comes into play when AppsFlyer’s OneLink universal deep links or built-in integrations are used for measuring assisting channels.
  • Branch. With Branch, you’re able to track user journeys across all channels by comparing multi-touch attribution across email, web, social, and ads.
  • Kochava. Though Kochava doesn’t offer multi-touch attribution per se, it does offer multi-touch reporting. Multi-touch reporting surfaces the clicks and impressions that occurred during the user’s interactions with your marketing campaigns and generates graphs that reveal which networks drive unique traffic. So you won’t be able to follow individuals’ journeys towards conversion, but you’ll be able to see which ad interactions involved individuals that have already engaged with your other marketing touchpoints.

3. Retargeting Attribution

Mobile retargeting attribution enables marketers to increase user engagement and boost installs, app use and in-app purchase activity. This allows mobile advertisers to optimize their app retargeting campaigns and increase conversions.

There are two main types of mobile retargeting:

  • Re-engagement. This involves ads aimed at prompting the user to open their already-installed app after viewing or clicking on a retargeting ad.
  • Re-attribution. Here, the ads are aimed at driving a user to reinstall an app after they’ve uninstalled it.

Let’s look at the retargeting attribution features offered by some of the most popular mobile app attribution platforms:

  • AppsFlyer. AppsFlyer offers built-in retargeting attribution to help you measure and optimize your ad campaigns, improve performance, and boost sales. It helps you identify which retargeting campaigns led to re-engagement compared to re-attribution, new in-app engagement, click and conversion rates.
  • Branch. Branch’s people-based attribution uses automatic cross-platform identifiers to help marketers recognize users across both web and app in order to retarget them across both platforms.
  • Kochava. With Kochava, marketers are able to run re-engagement campaigns to retarget users by creating their own audience lists.

4. Cohort and Retention Reports

For those unfamiliar, a cohort refers to a subgroup of users with a shared characteristic. Cohort reports enable marketers to apply filters, groupings, and dimensions for comparing user interaction and performance over time.

If your app has a subscription billing model or otherwise relies on ongoing use for revenue, then you’re probably already keeping a close eye on your cohorts, tracking the lifetime value of each segment with the goal of correlating time to churn with acquisition details. In other words, when keeping users engaged with your app is the key to business success, you need to know which marketing activities yield the users who stick around the longest.

Cohort reports help uncover the most common indicators of conversion such as user engagement, geography, and ad campaign, helping you understand the performance of cohorts and how to improve them using re-engagement or campaign optimization.

User retention is one of the most significant KPIs used by mobile advertisers, and it’s easy to understand why: it costs far less to maintain an active user than to attract a new one. This is precisely why user retention is important to marketers who work in highly active app verticals such as gaming.

Here are some cohort and retention report features offered by popular mobile app attribution platforms:

  • AppsFlyer. AppsFlyer’s cohort reports give you access to easy-to-use filters and flexible parameters which enable you to better understand your data, how each of your marketing campaigns are performing in terms of customer lifetime value, and the areas that need improvement. You can monitor trends specific to users who interacted with your app after clicking on the same ad – or by media source, campaign or country.
  • Branch. Branch’s cohorting features let you group users who installed your app according to each ad campaign. You’re able to apply filters to app install and re-engagement cohorting events.
  • Kochava. Kochava allows marketers to sort on the basis of each available data point, build cohorts of users, and quickly export data in different formats. You can set filters – including campaign, device, events, location and agency – to organize and better visualize data.

5. Pivot Tables

Pivot tables enable marketers to understand complicated problems easily by using deep analysis tools. Most attribution platform pivot tables come with several predefined reports as well as features that allow you to create your own custom reports.

For example, if you need to dig deeper into your total media spend and KPIs, you can use pivot tables to analyze media costs and ROI across apps and various media sources. This way, you can easily identify areas that have room for improvement and optimization.

Custom charts like these offer a simple and cost-effective way to generate useful insights, share them with your team members, discover opportunities, and quickly adapt to any changes in your app’s ecosystem.

Here’s a look at the pivot table features offered by mobile app attribution platforms:

  • AppsFlyer. AppsFlyer’s Pivot module offers a powerful analytics solution that you can utilize without having to rebuild custom pivot tables or downloading data. It lets you better understand data, collaborate with your team, improve performance, and adapt to changes in a streamlined way.
  • Branch. Branch doesn’t offer this sort of functionality. However, you can export raw Branch data – either from the dashboard or by using the Data Export API – and create pivot tables yourself.
  • Kochava. With Kochava, you can simulate pivot tables within Kochava Analytics to gain insight into how different metrics impact install and in-app behavior. However, unlike a proper pivot table that you can interact with, Kochava only lets you view pivoted data.

Conclusion

Mobile app attribution allows marketers to understand the user’s journey, including how they first learned about the app, what marketing touch points prompted them to install it, and how they’ve engaged with it since. This information enables them to improve their marketing campaigns and boost conversions.

By analyzing your own specific needs, you’ll be in a better position to identify the mobile app attribution platform that’ll help you attract more users to your app and increase your bottom line.

Digital Adoption – What You Need to Know and Where We Are Headed

Digital adoption is probably a term you’ve been hearing a lot about lately, but really aren’t sure what it is.

As the business world and pretty much everything around us continues to evolve in some digital technological way, it seems like the world and everything in it is talking with each other more and more. Whether it’s home devices connecting with personal devices, or enterprise businesses getting their employees and networking teams all on the same page with new software and task, it’s part of the digital adoption process.

In short, as explained by WalkMe, “digital adoption is defined as achieving a state in which digital tools are being used as intended, and to their fullest extent.”

Image credit: https://blog.walkme.com/everything-digital-adoption/

However, as much as you might think you have a solid sequence of digital adoption in your business or everyday life, it’s likely not up to the standards of what the phrase really means. The truth is, unless people can actually use the technology they have in place (and as it was originally intended) with its full range of capabilities, it would be impossible to fully integrate it into an effective workflow.

At the same time, digital tools have a higher barrier to their productivity and innovation, which makes it tough to have a seamless digital transformation progress.

With all of this in mind, today we are going to highlight not only the importance of achieving digital adoption within your business, but also how it’s going to continue to play a major role in the coming months and years for enterprises.

Technological Advancement vs. Digital Adoption

When looking at how technological advancements have changed the way businesses and people connect in the world today, it seems to be changing daily. Not just through the means and power of the internet, but instead how it’s changing every single aspect of life and business as we know it.

Looking at some of the most popular and game changing technological trends anticipated through 2019, we’d be focusing on:

  • Artificial Intelligence
  • Machine Learning
  • Chatbots
  • Robotic Process Automation
  • The Internet of Things

The common theme with each of these advancements, is that they are part of a useful tool, software or system that allows for faster data processing, connectivity, and getting work done.

However, without digital adoption in place, these game changing aspects could simply be looked at as just new tools and solutions that aren’t being used to their full potential.

A perfect example of this can be seen with chatbots, which are already a huge focus for many brands and businesses in the world today. Vistage has a great resource on many of the top technological advancements that are changing the business world in 2019, and had the following stats to share on chatbot usage as well.

  • 85 percent of transactions will be possible without the use of a human being by 2020.
  • 69 percent of consumers cite speed as their criteria in assessing satisfaction in a customer service transaction.

They also had the following nugget on The Internet of Things as well:

IoT devices will be in 300 million homes worldwide by 2020. About 85 percent of companies are expected to imbed IoT in their solutions to drive efficiencies and personalize experiences. Companies are starting to unlock the value of devices and data, from grocery lists to television viewing. Moving into 2019-2020, the emphasis will shift from selling 1.0 devices toward examining data in real time.

But again, as we reflect to digital adoption, without the necessary solution in place, these are all just new features and tools to play with. Time and time again we are seeing billions of dollars being spent on flashy new tools and devices for enterprise resource planning, only to see numerous failures and lowered business projections afterwards.

Source: https://financesonline.com/erp-statistics-analysis-of-trends-data-and-market-share/

Often, an inefficient implementation process acts as the main reason why business fail to adopt new technological tools. For digital adoption to fully take place, it’s not about picking the right system or platform, it’s also about making sure everyone is on the same page and willing to make the transition.

Where the Demand and Desire for Digital Adoption is Lacking

Just like anything in life, one needs to walk through a process and learn how to do something before becoming an expert at it.

Take mobile devices for instance. You could use them to send text messages and call the contacts on your phone, but you could also use the same device to boost productivity in countless tasks you’re doing on a day-to-day basis.

The same is true for businesses of all sizes. Whether it’s a small mom and pop or a Fortune 500 company, they likely are using (and paying) for a wide range of tools and solutions to power their business, but are only using them for a mere fraction of what they can actually accomplish. The same advanced technological abilities that are neglected do not only act as an oversight, but a nuisance as well. 

This means there is a huge demand for digital adoption across both areas, but most people and business owners aren’t willing to put in the time, work, and effort to see what’s possible.

This is where automation and a digital adoption platform comes into play.

In a recent article on this exact topic, WalkMe has the following to share:

A WalkMe study of 117 customers and more than 117,240 end users of HCM and CRM systems found that the ideal length of a business process is under 70 seconds. It also found that when employees don’t need to complete more than five steps, there is a 70% success rate by users.

On the other hand, if employees need to complete more than five steps, it’s likely they will drop off before finishing the process. The implications range from diminished business performance to employee frustration and diminished morale.

Using business process automation helps to reduce the length of business processes and delivers a range of other benefits from increased productivity to transparency.

By this we can see that there is a huge demand and need for digital adoption in many forms, but the process needs to be quick and effective in order for the end user to experience the implementation process successfully.

Ultimately, the lack of digital adoption that we are seeing in the industry today is as a result of these complications and the drop off from businesses, employees, and IT staff who don’t oversee the projects and tasks through to the end. However, when the time and effort is put into place to make sure digital adoption takes place, the result is magic.

The Future of Digital Adoption and Where We Are Headed

There is no doubt about it — digital adoption is here, and the individuals and businesses that take advantage of the huge opportunity in place are going to find themselves way ahead of the competition in nearly all facets. This is especially true for enterprise level businesses that would see exponential growth and scalability across their network of employees, co-workers and data driven results and operations.

However, keep in mind that it’s not just about businesses, but also how devices and technology is used in the world today. Just like how mobile device usage was mentioned earlier, digital adoption is something that should be focused on across all platforms and means in life. As a business owner or tech specialist, this is something that should always stick within your train of thought — as it’s not just about the task at hand, but how users (employees) can work with such solutions and advancements as well.

Now is the best time to start focusing on digital adoption in both life and business, and after reading through this quick resource guide and refresher you should have more focus and motivation than ever before.

Im.Deals – The New Internet Marketing Discount Coupons and Deals Platform

Internet marketing doesn’t only take time, but it also costly! Discount coupons and deals are a great way to get internet marketing tools at a more affordable price. These discounts can, however, be hard to track on the net. 

You stand the risk of invalid coupons. There are times you get good discounts, but they are gone before you have the opportunity to make use of them. One site that has been created with the end user in mind, while also providing a much needed service in the internet marketing space, is Im.deals.

The site is a new platform designed to give you the best coupons and discounts as they come out, while also being focused on saving you lots of money of in the process. 

What’s Im.deals About?

When it comes to creating an online deals and coupon web site, there are plenty of competitors out there to choose from. With this in mind, if you are going to launch a new site with this focus in mind, it’s going to have to stack up against the competition.

As mentioned earlier, Im.deals is the new internet marketing discount coupons and deals platform suited for the need of all internet marketers. As online marketers and content creators, we are often already away what products are being sold or marketed through an affiliate program, but often don’t have the resources or direct access to get a commission on our own purchased. With Im.deals, you are assured of valid discount coupons and deals — whether they be public access or brokered deals directly from the site itself. 

The creator of the site is Oliver Kenyon, who was also the founder of the largest ever Affiliate Marketing Forum; AffiliateFix. Im.deals is his latest venture and he’s looking to replicate the success he’s had with previous community sites into an active audience and following on his new coupon and deals site. Every detail on this platform reached the high standard widely claimed to him.

Designed specifically for internet marketers, im.deals is poised to take over the discount coupons and deals market as Kenyon has the tools, networking, and skills to propel it passed competitors that might be sitting stagnant, while trying to compete in such a fierce market.

With all of that being said, here are some reasons why you should definitely check out this new platform:

Massive Discounts

Im.deals has got the most generous discounts to grace the internet marketing world. You can get discounts as high as 70% on the website. Remember that marketing tool you wanted that cost way more than your budget? Search it on im.deals.

Massive discounts you can enjoy on im.deals include 60% off annual plans at Voluum, 58% off annual plans at Convertri, build your first website free at MySafeSite, 30% off all plans at Mail250 and many more.

Though new to the market, im.deals is already setting a pace with over 500 deals claimed. They have a total of 48 fantastic deals on excellent internet marketing tools. 

Evergreen Deals

You remember that discount coupon you had an eye on but was not ready to use. When you were finally ready though, the deal had expired. Well, this is not going to happen again with im.deals.

All the online discount coupons on im.deals are unlimited. You can unlock any deal or coupon that catches your attention. You can never miss the chance to redeem a deal. 

These evergreen deals are never going stale. Im.deals is constantly updated with the latest deals obtainable from the best marketing tools providers. 

Easy Searching

Time is Money. This is especially true for internet marketers. You do not want to spend the time that you should be using on a campaign scouring a webpage for elusive deals. Searching for codes and coupons has been made easy on im.deals.

On the landing page, you are presented with both the latest deals and recommended deals. Also, you do not have to keep clicking on several pages to get the tool you are looking for. Internet marketing coupons and deals are categorized according to their uses on im.deals for easy search. You can use the search box for a quicker search too. 

Efficient Service

As a platform focused on all aspects of digital marketing, im.deals gives you the best service. You can reach out to im.deals for inquiries and complaints through an easy-to-use contact us button at the bottom of the landing page. You can also sign up for their newsletter and get notifications on their latest deals. 

You can check out im.deals on Facebook, Twitter, Instagram; and connect with other users on the Facebook Group

You are a click away from saving thousands of dollars on various marketing tools. 

TOP 5 im.deals Discounts

Here are five of the most claimed deals on im.deals. You can easily slide in and make your own claims too. 

Be sure to check out the new coupon site, so you can find the latest software and tools that top marketers are already using, while also saving some extra money in the process.

8 Tools for Producing Top Quality Podcasts for Your Business

You’ve listened to podcasts and heard about their marketing potential, but you still have a lot of questions. Are podcasts free to produce or will you need to dip into your ad budget? Will you need a fancy recording studio? What happens if you end up with dead air time or a screaming baby in the background and don’t know how to fix it?

While recording a high-quality podcast does require purchasing some equipment, such as a USB microphone, you won’t need to break the bank to break into this popular genre. Here are eight free and low-cost tools that will allow you to record, edit, and promote podcasts, all from the comfort of your home.

Audacity.

With software that works equally well on Mac, Windows, and Linux, this free, open-source app has everything a beginning podcaster needs. Monitor recordings in progress, mix audio tracks, and access all your editing tools from your main dashboard. Audacity even has a few more sophisticated audio-processing features, so you can remove distracting sounds like coughs or static. 

GarageBand.

While Audacity is designed to be bare-bones, GarageBand is an option for beginners and veterans alike. This free digital workstation for Mac is a full-fledged recording studio complete with a MIDI synth and instrument plug-in support. Designed with musicians in mind, the app includes a suite of digital instruments, including keyboards, drums, and guitars, but it also provides podcasting templates. Its library of sound effects, jingles, and sound profiles with male and female voices might also prove useful to podcasters. 

Adobe Audition.

Known for its movie editing software, the Adobe suite has much to offer podcasters as well. For those who understand the basics of audio editing, this premium, subscription-based option provides more fine-tuning and flexibility than most free apps. For $20.99 per month, Adobe Audition Pro will help you produce the kind of crisp sound quality you’d expect from a professional studio, while the comprehensive toolset reduces the time required for editing. 

Rearrange any clip to fit any timeframe with the Remix tool. Set levels for each voice in your podcast and edit them separately in post-production. Use the Diagnostics panel to repair and restore audio based on the spectral frequency display. Craft layered compositions and adjust the audio amplitude. 

Hindenburg Journalist.

If you’re creating a narrative podcast in the vein of NPR’s This American Life, you need a tool designed specifically for storytelling. Hindenburg Journalist is a treasure trove of broadcasting journalist essentials. While the Pro version is pricey, a free trial is available.

The software works across multiple devices and records uncompressed sound, so you can record in multiple locations without sacrificing sound quality. The automated equalizer creates a consistent voice for your radio persona. Hindenburg also automatically sets volume levels for any audio clip you import, so you don’t have to worry about sample rates or bit rates. The clipboard allows you to get a bird’s eye view of all your material and build a story from interview sound bites, music, and ambient sounds.

Zencastr.

One of the challenges of podcasting is interviewing guests remotely. Many podcasts have gone awry due to lags or audio issues. Zencastr, however, is an easy-to-use system that records each guest on a separate audio track locally to maintain sound quality. Even if you lose your connection to your guests, their words are still recorded.

Zencastr has a soundboard for live editing, so you can insert ads and segments as you record. Connect it to your Dropbox or Google Drive to access the MP3 files. The free version includes eight hours of audio and two guest tracks, while the professional plan includes unlimited guests and episodes, post-production features, and lossless.WAV recordings.

Notion. 

Producing a successful podcast requires more than recording and editing. It takes plenty of research, brainstorming, planning, and organizing, especially if you’re working with a team. You’ll need the tools to ensure everyone is on the same page during the entire process. Notion is an online collaborative workspace where your entire team can take notes and access information.

Create a list where your team can jot down their ideas for new episode topics. Create a folder where your co-host can leave information on guests, so you can prepare for upcoming interviews. Use the Knowledge Base to upload information everyone needs to know and the Task Board to manage everyone’s assignments.

Descript.

After you’ve recorded and edited your podcast, you want to make it as accessible as possible. Creating a transcript of the audio will allow the hearing impaired to access the content, but it will also come in handy for show notes or blog posts. If a transcript exists, your podcast will be searchable on Google, which means more potential subscribers will find you. 

Descript analyzes your audio file to produce a high-quality transcript. When you cut out noises, awkward sentences, or other mistakes from the written transcript, the corresponding footage automatically gets deleted from the audio track, which makes editing your podcast a snap. 

Wavve.

One of the problems with podcasts if they’re difficult to share via social media. Wavve allows you to promote your podcasts by creating customizable audiograms. Choose from different waveform animations and select the clips to highlight your best segments and guests. Best of all, Wavve generates closed captions so your social media followers can view your content with the sound off. 

Podcasting… It’s All About You (and the Tools You Use)

Right now podcasting is a very hot niche market. However, unlike blogging or affiliate marketing, it’s not something you can really do behind the scenes and just casually create and launch.

A lot of time, work, and effort goes into launching a podcast, and it’s not just about the voice/audio you put into it, but also the tools that you use as well.

Be sure to run through the list above and see which of these tools best fit your needs to improve your podcast while also making you sound better in the process.