Top PPC Marketing Experts on Twitter

Pay per click marketing is one of the most direct and easy to understand ways to start making money online. The process is simple. You bid on keywords to target your audience, send them to your landing page and try to convert your visitors into leads. It sounds easy enough but the competition and high advertising rates make it quite the task to master.

Fortunately we are working in the world of internet marketing and there are so many resources out there for you to learn from, you won’t have to go it alone. From basic tutorials, landing pages tips and ppc campaign optimization there is a whole world of free content and paid learning courses out there for you to learn from.

It would also be wise for you to start following some of the best names in ppc marketing through Twitter. PPCHero released their list of the Top 25 Most Influential PPC Experts and each of them provide value and expertise in their own special way.

This year the list was selected by the visitors of PPC Hero and over 130 names were submitted and received votes, but only 25 could make the top list. The list below features the name and their and twitter handle, which will make it easy for you to learn more about each person and easily follow them through their social outlets as well.

Top PPC Marketing Experts on Twitter

  1. Larry Kim – @larrykim
  2. Marty Weintrab – @aimclear
  3. Bryan Eisenberg – @thegrok
  4. Avinash Kaushik – @avinash
  5. Kevin Lee – @kevin_lee_qed
  6. Matt Van Wagner – @mvanwagner
  7. Brad Geddes – @bgtheory
  8. Jeff Ferguson – @countxero
  9. John Rampton – @johnrampton
  10. Perry Marshall – @perrymarshall
  11. Justin Seibert – @domjbs
  12. David Szetela – @szetela
  13. Joanna Lord – @joannalord
  14. Gregg Finn – @gregfinn
  15. Martin Rottgerding – @bloomarty
  16. James Svoboda – @realcity
  17. Pamela Lunda – @pamela_lund
  18. Marc Poirier – @marcpoirier
  19. David Rodnitzky – @rodnitzky
  20. Joe Kerschbaum – @joekerschbaum
  21. Heather Cooan – @heathercooan
  22. Manny Rivas – @mannyrivas
  23. Aaron Levy – @bigalittlea
  24. Kent Lewis – @kentlewis
  25. Lisa Raehsler – @lisarockssem

Top PPC Marketing Experts

Create a Mobile App for Your Web Site, Business or Brand

Everyone knows that more and more people are using their mobile devices to browse the internet and stay connected 24 hours a day. Even Facebook is struggling with the transition to mobile and how they can continue to monetize their traffic of almost a billion users that are on their network. Even though Facebook isn’t serving ads to the millions of users that have the Facebook App installed on their phones, the sheer volume of people using their app is still quite powerful.

Mobile apps and marketing are quickly becoming one of the top methods for increasing traffic to web sites and businesses. With that in mind, if you don’t currently have an app of your own, you need to be asking yourself why? It’s not just web sites and blogs that should have a mobile app of their own, but also local businesses, sports teams, events, organizations, brands and really anything else you can think of.

One of the biggest reasons why so many people and businesses still don’t have an app of their own, is simply because they don’t know how or don’t have the money to hire a programmer and designer to put an app together. Fortunately there are online sites like Shoutem.com which makes the design process much easier and cheaper than finding your own design team.

Shoutem.com specializes in making the process of creating mobile apps easy. Once you sign up to their web site you can walk through the creation process, design applications to match the look and feel of your current web sites and brands, and all add any additional content, rss feeds or other features you may want to add to your app. This sure beats the process of having to find a programmer and designer on oDesk or eLance and continually working with them to create something you like, then dealing with the higher freelance costs.

How Shoutem Works & It’s Many Features

Visual examples are always the best way to learn about a service or product before getting your hands on it. Check out the short video below to watch the design and creation process for creating your own app for Apple or Android mobile devices. Once you complete the video, you can visit the Shoutem web site, create a free account and start playing around with their creation tools and see what you can make for your blog.

Creating an Application to Match Your Site and Brand

No matter what type of business, organization or even you have, a mobile application can open up a word of opportunities. From delivering your web site content to mobile users, keeping local customers updated with your latest promotions and coupons, or even keeping your fans updated with pictures, release and tour dates… it’s all possible through the creation of your own mobile app.

Using the advanced customization modules available through Shoutem, you can create a mobile app that matches the look and feel for your business or web site, while also sending your latest updates right to your mobile device.

In addition to matching the look and feel of your site, you will also be able to setup the following:

  • Pull all existing news feeds from your website into your mobile app
  • Sync your posted events into your mobile app automatically
  • Link your web blog posts to locations in your app
  • Embed your mobile app’s updates, top places and top users widgets in your website and promote your app.

Create Your Mobile Application Now!

As more people continue to ditch their own cell phones and upgrade to Apple and Android phones, we will continue to see a massive push of companies, brands and local businesses trying to take advantage of the mobile app market. If you haven’t thought about creating an app for your business, it still isn’t too late… but your competition may already be establishing their mobile presence while you are falling behind.

Visit the Shoutem web site and start creating a mobile app for yourself or your business. There is no credit card required to get started, and depending on the features you would like included in your app there are a few different membership levels to choose from, starting at just $29.90 per month.

Visit Shoutem.com and Create Your Mobile App Today!

5 Ways You Can Leverage Pinterest For Your Marketing Efforts

When you examine Pinterest looks only like a place for visitors to discuss photographs regarding wedding ceremonies, cookies, recipes as well as crafting suggestions. This is correct essentially (in large part to their mainly feminine market), and the great looking Pinboards are really easy to use, there is however a lot more under the skin than originally meets the eye. This begs to ask how can I the lowly internet marketer control Pinterest to get more traffic and prospects for my business.

1.  Showcase Your Own Brand’s Individuality and Flavor

Pinterest is a great destination to showcase your own brand names picture and function, if you’d like . . . nevertheless it would be much smarter to demonstrate an infinitely more entertaining and light-weight facet of the enterprise. Reaching like-minded pinners and discussing related pins that allude to more about your organization as compared to strictly clients are a powerful way to help improve your boards while at the same time staying strongly related your own interests. You’ll find nothing incorrect with having a few boards which can be associated with the company’s graphics or tangible products. The most effective businesses boards I’ve noticed doesn’t just provide their particular company products, and can additionally show off their staff’s picks regarding movies and guides as well as anything else that tickles their particular taste. Producing your own brand to stand out through exposing several personalities is a great method of getting seen and will aid to increase your Pinterest user profile.

2.  Make Sure Your Posts Are Marked

As a website design company I am aware far to often of the perils associated with ripped off articles as well as possible copyright infringements, they take place on a regular basis. So when it comes down time to start revealing my own use the concept of Pinterest, My partner and I felt like it will be sound practice to incorporate a watermark and a footer certification to be able to use my own images. This provides me with exclusivity on them and when they may be shared and also repinned, the users that discover their whereabouts are fully aware that they may be my articles. This might apply nicely to your photography enthusiasts, designers, musicians, and also graphic designers especially. Giving a  a way to find their way back to your website is vital and you’ll notice the results in your site visitors increases when you implement this particular tiny yet essential step.

3. Assist – Courses – How-to’s & Infographics

Pinterest not merely allows for you to only pin a number photos, you can also contain videos which is when the actual energy is needed. Simply by featuring simple how-to’s or perhaps training video clips over a wide array of topics linked to your business, you are able to make use of consumers looking to find out more about a specific niche subject matter and as a result they’ll share and also repin you meaning more traffic for your company.

Infographics tend to be an excellent way of “lending any hand” and oftentimes infographics will provide a ton of insightful info about your small business or even specific factors you’re seeking to market.

4. Make Use of Pinterest’s Present Area

Pinterest not just permits you share pins and Pinboards, you might be running a good e-commerce system this will let you concrete service or product you desire to provide, you may use the actual devoted gift area on Pinterest that permits you to draw images through cost whenever uploaded. This process gets all of them instantly listed in the Gift’s section that can assist bring customers and probably sales for the merchandise or providers.

5. Help Additional Pinners Locate Your Content

Inside comparable fashion to be able to Tweets, Pinterest allows you to make posts that consist of #hashtags within your information which along with labeling the hooks as well as panels will make all of them quicker to discover if people are searching for the brand name or perhaps product. Users can easily search simply by entering keywords, planks the ones which means you ought to do your prefer and be sure you use key phrases which can be very easily familiar and allow you to ultimately easily be identified.

Pinterest is a superb local community much like some other social networks on the web nowadays as well as the same rules utilize. Offer top quality content, don’t unsolicited mail your product or service incessantly and also communicate as well as engage folks of the local community to aid develop have confidence in and brand name awareness. Pinterest provides verified it is not going anywhere soon, therefore hop on the pinboard and see what type of good success you are able to push for your business.

This guest post was written by Lorne Fade, an Internet search marketer for 9th sphere a Toronto SEO, web design & marketing firm.

The Pros and Cons of CPM Banner Advertising

Depending on how well you manage your online advertising, cpm advertising may be a great option for you and your web site. I’m not talking about selling you ad space on a per 1,000 views basis, but having it managed by an outside company like ValueClick Media or CasaleMedia.

When I had over 100,000+ uniques per day going through my myspace resource web site, I was able to generate over $100,000 within a few months using cpm networks to manage my ad space.

However, a lot has changed since then and if you have a website with a lot of traffic in place, you need to have better ad management in place as well.

A perfect example of this can be seen through the use of a solution like Finteza.com — which is an advanced webmaster analytics, to assists in project development, but also offers advert zone and payment management options.

No matter what type of website or blog you have, it’s extremely important to make sure you have the necessary stats, analytics reporting and ad campaign management in place. Without these, your site will never meet it’s full earnings potential.

And if you are trying to figure out the possible earnings for your own site with banner based advertising, be sure to consider using a CPM calculator.

Here are a few pros and cons on why CPM advertising might be good or bad addition for your web business.

PROS:

Instant Advertisers
The continuing mission of having to find advertisers and continually bill or manage ad space sucks. Instead, you can simply place a line of code on your site and ValueClick Media or CasaleMedia will continually serve advertisers on your site as long as you generate traffic. No more “Advertise Here” spots or unpaid advertising.

One Big Monthly Check
Instead of having to deal with multiple advertisers and making sure payments are always on time, you will be sent a check at the end of the month from each of your CPM ad serving networks. I highly recommend joining more then one CPM network, so you can leverage your default ad impressions when they may not be buying 100% of your traffic.

Stress Free and No Ad Testing
It is likely you may be able to sell your advertising for a higher price if you sell directly, but it will also require more work and time. If you have a lot of traffic going through your web site and you have no idea what offers will convert, instead of throwing a bunch of banners on the site for testing, you can just let the CPM advertising networks display advertising for you. As much as you want to make money, so does the ad network, and they will pull out the non-performing ads and replace them with ones that are making money.

CONS:

Lower Payouts
As expected, since you are not selling your advertising space directly, you are going to get a smaller cut. CPM advertising companies usually have a 60/40 or 70/30 revenue split with their partner web sites, but also a much larger advertiser network and budget.

Advertiser Selections
Since advertising is being served by another company, you may not be aware of the advertisers being displayed on your site. While they may always be non-adult and safe for work, you may occasionally come across a competing ad banner or an extremely annoying flashy ad appearing on your sites. (For the advertiser, it’s all about getting the click!)


I’ve Been Using Casale Media and ValueClick Media for Years!

These are just a few of the key points on why you should or should not be using CPM advertising on your web site. I have had great success with both ValueClick Media and CasaleMedia and have been using them for both for many years now. In addition to ValueClick and CasaleMedia, there are a few other CPM advertising networks available like Gorilla Nation, Tribal Fusion and CPX Interactive… but they usually pay much less or only accept premier high traffic niche sites.

For best results, if you are going to use CPM advertising, try setting up a section on your site for CPA offers as well, using text links. Not only will you be getting paid for traffic views, but also any conversions you can pull from your CPA links.

The Emotions of Color in Marketing and Company Logo Designs

As marketers, we see it all the time… BIG RED LETTERS on landing pages to grab our attention. Different colors make people act differently. RED is usually seen as a “danger” or “warning” color… while BLUE or GREEN is more “soothing” and “trusted“. An excellent example of this was how in Star Wars, Darth Maul is RED and BLACK (representing his evil), and Yoda was GREEN… showing his “stability” and “safety”.

In today’s post I wanted to focus on all of the main colors and how they should be represented in your advertising efforts. Believe it or not, the colors you place on your landing pages or web sites can drastically change your overall conversions and the user’s thinking process. Below is a break down from HP, on the main colors we use for marketing and how they are often looked at by others.

Primary Colors:

Red

Red is a very emotionally charged color. It tends to increase the respiration rate and can even raise your blood pressure. It creates excitement and can be associated with danger, war, power, strength passion, desire and love. It can even increase your appetite.

Yellow

Yellow is the happy color… it is the color of sunshine. It creates a sense of cheerfulness and helps to stimulate mental activity. When yellow is very bright, it can attract attention. It can also provide a very sharp contrast to dark colors. Yellow can have the appearance of being brighter than white if over used and can be disturbing if used too much.

Blue

Blue is a trusted color. It can provide a sense of tranquility and security. It tends to symbolize loyalty, wisdom, trust, faith, confidence, and intelligence. While red can help to increase the appetite, blue tends to have the opposite affect and can actually suppress the appetite.

Secondary Colors:

Orange

Orange is the combination of the happiness of yellow and the energy and strength of red. It symbolizes creativity, determination, enthusiasm and success. In addition orange indicates affordability. Because of its similarity to red, it is great to promote food.

Green

Green tends to suggest endurance and stability. It represents harmony, growth and freshness. Green indicates safety. Obviously, it is associated with money and wealth. With the interest in “green” products, it is the only color that can promote organic foods and products effectively.

Violet

Violet or purple combines the energy and strength of red with the stability of blue. It represents nobility, ambition, power and luxury. It symbolizes extravagance and wealth and is often associated with dignity, independence, wisdom and magic.

Others:

White

White is purity, goodness, light and innocence. It is considered perfection. White is generally positive and simple. Often it is the color of charitable organizations, low-fat foods and dairy products.

Black

Black is elegant, powerful and formal, but can also be associated with death. In marketing, it is dignified. In certain contexts, black is very negative (blacklist, black humor, etc). It can also denote prestige.

Psychology of Colors in Logo Design and Branding

As you can imagine, this all plays a massive role in how advertisement and brands use different images. Be sure to look through the Color Emotion Guide infographic below to see how many of your favorite brands and logos you can find, while also checking out how their color might play a role with the emotions they are supposed to emit. A perfect example of this would be “Green Companies” and how they are using the color to show off their “Peaceful, Growth and Health” emotions to target their audience and better relate with them. Such examples of “green brands” include Whole Foods, Tropicana, Animal Planet and Hess.

Next time you are working on your landing page or new web site, step back and look at your color scheme and see how your colors are targeting your audience.