Understanding the Types Of Online Marketing

A few decades ago, it was impossible to imagine how a product or service could be promoted across the globe. However, since the internet revolution, advertising and marketing have gotten a whole new makeover. We now live in the era of internet marketing, where customer service and experience are considered paramount. 

Organizations are being proactive and making data-driven decisions to reach out to their customers and sell personalized solutions. If you are an entrepreneur, it is impossible to stay off the radar and ignore internet marketing. If you wish to start your online marketing journey, here are the different types of online marketing that you need to know about!

Social Media Marketing

Social media is one the most popular and effective forms of internet marketing.  The world’s population stands at around  7.82 billion; of this, over 3.96 billion have a social media account, which means that more than half the population is online. And that’s what makes it alluring to online marketers.

Besides being easy to set up and connect with your audience, this digital marketing platform is free to use unless you wish to run ads and campaigns.  The revenue share of Social media advertising globally was $102.66 billion in the year 2020, and we are sure that these numbers would continue to increase in the years ahead.

While it is important to have a strong social media presence on all the platforms like Facebook, Twitter, Instagram, Linked In, Snapchat, and Pinterest, you could promote your content on the platforms that match your business profile. You could expand your reach by investing in social media advertising, which is growing widely popular. 

Content Marketing

In the internet marketing world, content is crucial as it is part of every marketing effort starting from SEO, email marketing, social media marketing, blogs, etc. We have all heard the phrase “content is king” umpteen number of times, to the point that it sounds cliche now. However, the relevance of organic and relevant content continues to be paramount to drive profitable customer engagement. Content marketing, in other words, is the creation and user of relevant, engaging, and timely information that the customers find useful. 

Search Engine Optimization

The search engine is what your customers and prospects use when they are trying to find your business. Optimizing your content is the process of generating free, organic, and quality traffic to your websites from various search engines like Bing and Google. The search terms in your content should be relevant to your users and in line with your product. 

For instance, if you are selling automobile parts, your website content should be optimized for the same and not focus on attracting users searching for laptops, mobiles, or homes. To optimize your website for search engines, you need to use the right keywords, image tags, relevant backlinks, high loading speed, etc., besides having quality, relevant, and updated content. 

Email Marketing

Yet another way for your business to reach potential users is to tap into their email inbox. Besides promoting your product or services, it would also help you build a strong customer base by sending them relevant information. Remember that meaningful interactions, attractive offers, and engaging information is what would draw your prospective users and existing customers towards your business. 

These are some of the most popular types of internet marketing that you should try to make your business successful in the online world.

Top Ways to Organically Grow Your Business Revenue

There are several ways you can use to grow your business revenues. Such methods include:

  • Focusing on customers
  • Doing marketing properly
  • Boosting sales efforts
  • Optimizing prices and the strategy behind them
  • Expanding your market

Irrespective of your marketing or otherwise budget, business owners can still have plenty of strategies they can use. These strategies work to better their bottom lines and boost their profits.

To ensure the survival of your business, you need to keep on increasing revenues. Such increases signal that the company is in good financial health.

Another thing to make clear in the context of this article topic is organic ways to increase revenue. You might wonder what we are talking about when we are using the term organic? 

The growth of business experiences by enhancing sales efforts internally and increasing actual output is referred to as organic growth. Its essence is the increase in revenue resulting from sales and expansion made possible through its resources.

The following strategies will be of immense help to businesses to cut costs and enhance their revenues.

Make Sure You Have Figured Out Your Goals

Having a clear and well-defined strategy in sync with your revenue goals is the first step you need to take. You must be clear about what success would mean for you and how you will get there. We can take the example of startups, for instance. Initially, they are looking for profitability. The few businesses that overcome this stage need to generate adequate revenue for their strategic growth funding. They want to overshoot the net and gross revenue targets they have set for themselves and build a significant reserve fund that the business can use for uncertain periods. After you have outlined your goals and have recognized the drivers of your sales and revenue, you need to concentrate more on business activities that aid you in achieving those goals.

Tap Into The Huge Potential Of Repeat Customers

One of the trade’s biggest tricks when giving your revenues a boost is to turn existing customers into repeat customers. Getting existing customers to make additional purchases through cross-selling and up-selling is cheaper than gaining new customers. Not only is it just less expensive but is more efficient and cost-effective as well. Such customers already know of your product or service firsthand and will therefore do business with you more readily. You can encourage additional purchases by offering special discounts and other freebies. This helps build a sense of gratitude amongst customers and makes them feel wanted and important. Another thing to encourage more revenues is to give existing customers strong incentives to refer to other new and potential customers.

Make Sure Your Marketing Strategy Is Effective

Marketing is one obvious method of bringing your product or service to potential customers that can work wonders for your revenue figures. Experts from GUERRILLA Agency state that you should consider the insights you get through analysis of customer purchase data and their product preferences. You need to devise marketing plans with specific strategies. These will help you determine the promotions and ads you create and run on various online media. Remember, the key is to keep the advertisements targeted. You can use a variety of online marketing tools to bring your product or service in front of customers like: 

  • Business website
  • PPC ads
  • Social
  • Email marketing
  • PR
  • Content marketing
  • And traditional marketing mediums like print ads, billboards, and flyers

You should ideally conduct regular reviews of the findings that emerged from the analysis of previous marketing data. Doing this will help you figure out the channels and strategies in which your campaigns experience significant success. 

Provide Services Or Products That Compliment Your Main Offering

You stand to gain significant sales and revenue boost by offering your main product complimentary products as a bundle. This step gives you more sans additional overhead costs. Customers also have the psychological propensity of associating bundles with savings, even if the latter is not a significant sum at all. But making the sale is very much more straightforward and comparatively cheap for you.

Do Adequate Work On Your Pricing Strategy

Pricing is crucial when it comes to consumer purchase decisions. You need to adjust your product or service’s cost according to the prevailing situation in the market and the revenue goals you have set for yourself. Increasing prices will result in better revenues and, in turn, better bottom lines, only and only if it doesn’t significantly affect sales. In this, you need to consider things from the buyer’s point of view and how they view you and your competitors. Think about whether they would be willing to part with the extra amount for your product or service. A better strategy than suddenly increasing prices would be to raise them in small increments regularly. Such a move makes the increase seem negligible in the context of the overall cost but can still work wonders for your revenue and profit.

Ensure That You Offer Discounts And Promos Regularly

Provided that you can properly market your discounts and special offers, they can serve as an excellent incentive for consumers to use your product or service. The offered discount may come from discounts on specific products, seasonal discounts, or storewide discounts. Rebates or deferred deals are even better, and a customer receives them in the form of cash. The amount is usually a percentage of the price. The rebate lets businesses generate additional sales at nominal cost resulting from the low redemption rates.

Make Your Sales Collateral Full Of Life And Enthusiasm

To need to add dollops of chutzpah to your sales channel. You need to generate enough enthusiasm among buyers that will serve as yet another reason to use your product or service. You can achieve this sales vibrancy in a variety of ways, like bright and attractive sales collaterals. Further, you need to pass a message of urgency in such collaterals and include all of your products and services in them. Another great idea is to provide incentives to sales partners and to offer subscription sales plans.

To be brief, focusing on growing organically calls for greater levels of creativity and enthusiasm in the way you generate sales. It is all about having plenty of energy and addressing each growth factor as an investment opportunity. When you are doing a business, at least one thing is guaranteed- you will experience both success and failure. The methods mentioned in this article will help you if you time their implementation right. You will be in a better position to experience organic revenue growth. Best of luck!

The Best Resources for SMEs Grappling with Big Data

Big data represents one of the most valuable assets any business can hope to gain. It offers a map to your market’s behaviour, and the insights you need to be able to predict the direction in which your target market – and, by extension, your business – is heading. 

One of the toughest problems for SMEs, however, lies in properly gathering and utilizing these massive stores of data. Everything you do online, from making sales to interacting with internet users via digital marketing campaigns, will yield significant insights into the heart of your industry, but finding the time to gather, sort, analyze and utilize that data keeps many from realizing its full potential. 

Read more about some excellent resources for dealing with big data, below. 

Email Marketing Software

Email marketing boasts an enviable list of benefits. While not the most labour-intensive or costly tool for digital marketing, it targets one of the most valuable userbases to which you have readymade access: your existing customers and subscribers. By maintaining an open line of communication with this userbase, and opening up new dialogues during seminal moments in the growth and development of your business, will prove invaluable – provided you can grapple with the data your campaigns gather overtime. 

The same goes for affiliate marketing, which enables the same line of communication while also bringing a financial benefit to you. Utilising software in this ongoing process will ensure that each step is streamlined and targeted towards the right users. You can easily check out how it could help your business to stay on top of this platform, and to curate – and, more importantly, utilise – the data your efforts will yield. 

Google Analytics

Your site is your storefront, but, in the real world, it is much easier to monitor and interpret customer behaviour than it is when you are simply staring at your home screen and witnessing the rise and fall of digital sales throughout the day.

Google Analytics is a free tool that can offer significant insights into the behaviours of your site’s visitors – for instance, where they came from, what devices they are using (mobile or PC) and what your bounce rate is. This offers the opportunity for significant progress, both in terms of increasing site traffic and honing your external marketing campaigns.


While surveys are not able to rival the sheer quantity of information housed under the term ‘Big Data’, there exists a growing body of research expounding the value surveys hold when utilised in tandem with it

In this view, big data can be seen as what is gathered organically – for instance, the ratio of subscribers who open your emails, vs those who ignore them or unsubscribe as a result of receiving them. Survey data is manually gathered – it does not hold the same raw organicity – but it can be used as a tool for contextualising big data and broadening your understanding further. It can also be guided by big data, which means that your ability to communicate directly with your users is enhanced, and words are not wasted on questions to which you already know the answers.

Big data is invaluable to all businesses, but knowing how to understand it – and, more importantly still, to put it to use – is an art form in and of itself. Like any specialty, it demands a whole host of resources that will ensure that nothing is wasted, and that every element of your online activity is put to use in order to further your efforts, and gain access to the very heart of your digital audience.


Google Analytics is a wonderful web analytics tool for any business with an online presence. However, it can’t solve every possible online analytics need. You may need to use more specialized web analytics tools for things like UX optimization. 

CrazyEgg  is a very impressive web analytics tool that was developed by Neil Patel. This tool is great for  monitoring user behavior, which can be incredibly important for improving conversion rates. 

There are a lot of ways that you can benefit from using CrazyEgg.  One option is to look at different elements on your website landing pages, such as images and CTA buttons. With CrazyEgg,  you can see how your visitors respond to them. You can change elements and remove any that seem to be too distracting. 

Here is an example of an insight that some companies have found with CrazyEgg.  They would put an image on their landing pages to make it look more engaging. With this web analytics tool, they would find that visitors were unexpectedly trying to click on the image more than the button. They would add a hyperlink to the image, so that it would accomplish the same function as the button itself. Other companies would simply remove the image altogether or reduce its size to make the CTA stand out more. 


ActiveData is a very important ad-on for Microsoft Excel.  This tool can be very useful for tracking conversions, but the same purposes can be applicable for other issues as well. 

One benefit of using ActiveData is that you can help fight fraud more easily. In particular, this add-on is useful for tracking internal theft. This is a benefit that you can’t afford to ignore, because employee pilfering accounts for  almost 30% of all business failures. 

Sage Accounting 

Accounting is one of the least favorite parts of running a business for most entrepreneurs. Few people want to spend a considerable amount of time crunching numbers and tracking the amount of transactions that affect their cash flow. 

Unfortunately, you can’t afford to ignore the importance of sound bookkeeping. You either will need to do it yourself or pay a large amount of money to hire a professional bookkeeper. The latter may not be an option if you are running a new business with limited resources, so you need to find a way to manage your own bookkeeping without taking up too much of your time. 

New advances in data analytics have made it a lot easier. A number of new accounting tools have reached the market, which can simplify your bookkeeping and save you a tremendous amount of time. 

Sage Accounting is one of the best big data accounting tools for small businesses. It is an excellent option for entrepreneurs that don’t have any employees. This tool does everything from income documentation to reconciliation of bank documents. You can get all of the great features for just $10 a month.  You will have access to even more valuable features if you plan to upgrade to the $25 a month plan, which is still a lot cheaper than hiring a professional. These other features include forecasting cash flow and generating financial statements. 

Sage Accounting is a major breakthrough in accounting analytics for small businesses. It is a great option that you probably should not overlook.

Looking for Even More SMM and Big Data Resources?

If you enjoyed this article, don’t forget to take a look at the latest trending topics on the main page of ZacJohnson.com.

Clients on Demand – Is Russ Ruffino’s Coaching Right for You?

One of the greatest challenges for businesses of all sizes is not only attracting potential customers, but closing the deal on the right kinds of customers. This can be especially challenging for professional service providers. It is impossible to scale your time the same way you might scale production on a physical product. How can you find clients who are thrilled to work with you and are willing to pay what you are worth?

Helping you crack this puzzle is Clients on Demand. Whereas other client attraction strategies may be effective in growing your audience, what you really want is to grow your client base. And, by extension, grow your income. You need the right strategies and techniques for the job, and that’s where Clients on Demand can step in to teach you.

Finding the Right Clients

Perhaps you’re a professional coach or a business consultant. Maybe you’re an exceptional copywriter or a world class data analyst. In all cases, it doesn’t matter how great you are at what you do if you don’t have clients for whom you can do the work. And when you’ve only got the same 24 hours in the day as everyone else, you want to ensure that you are being fairly compensated for your time. 

You want to work with clients who won’t haggle you over your rate, because they understand the value that you provide. In other words, you don’t want to waste your time with the “wrong” clients and you want to focus your time and energy on the “right” clients. Ideally, the perfect clients. This is at the core of what Clients on Demand strives to achieve for you.

Blogging and podcasting might work in elevating your presence in the marketplace. However, you still need to attract and close the deal on clients who will actually pay you. Clients on Demand zeroes in on marketing techniques that focus on the bottom line. They teach students how to scale their businesses “without endlessly grinding out content.” You get technical and “mindset” support to take the necessary action. 

Russ Ruffino, Founder and CEO

Russ Ruffino created the Clients on Demand system in 2010. He wanted to show professionals how to gain access to quality leads (and sales) in an almost automated way. He understood then, as he understands now, that professionals need more leads, more cash flow, and more free time. 

Over the years, Russ Ruffino and Clients on Demand have helped thousands of entrepreneurs sell millions of dollars worth of products and services. 

It’s with that kind of passion and mindset that the Clients on Demand team has grown as well. From the executives to the coaches, the strategists to the client experience specialists, they’re motivated and driven by results. Business owners can appreciate that it’s not about vanity metrics. Rather, it’s about getting real, meaningful results. 

Who Is Clients on Demand For? 

The truth is that Clients on Demand isn’t for everyone and they acknowledge this on the About page. In order to benefit from Clients on Demand coaching and support, you have to be “coachable, decisive [and] resourceful.” What this also means is that you “must be dead serious about scaling your business to 6, and then 7-figures… while helping your clients win every step of the way.”

This contrasts with who may not benefit from Clients on Demand: 

1 – The system won’t work if you’re looking to “get rich quick,” because it still takes hard work. They can help you make it “simple,” but it won’t be “easy.” You need to put in the work to realize the results you desire.
2 – Clients on Demand is focused on professionals who command (or want to command) premium prices. This is where each new client brings upwards of $10,000 through the door. You need to solve “a major life or business challenge.” If your service is a simple commodity, COD probably isn’t for you either.
3 – As much as it’s about increasing your bottom line, it’s really about delivering the best outcomes for your clients too. Clients on Demand expects that you are equally committed to and invested in the success of your own clients. And you’re willing to do the work to ensure that success for them.

To succeed with Clients on Demand, you need to be driven, ambitious, and dedicated. They won’t do the work for you, but they can help you learn how to work smarter.

Clients on Demand Reviews

Many entrepreneurs have seen their businesses flourish after working with Clients on Demand. To learn more about existing and previous entrepreneurs and business owners that have went through CoD, you can see plenty of examples through the Clients on Demand Reviews Hub.

  • Monika Hoyt (Relationship Coach): “My cost per call booked has been between $15 and $35 for the past four months. 30 days ago I raised my price point to 9k and enrolled 4 beautiful clients since then.”
  • Chris Strouthopoulos (Ascent Coaching): “Yesterday, I enrolled my first client at the premium price I finally believe I’m worth. When I launched my funnel in July, the first calls didn’t go well. Lots of money objections. I caved, ignoring COD’s advice, and dropped my price. The very next call enrolled, starting a string of enrollments. I was incredibly grateful to be serving folks, and I let myself accept the lower price. Only after these initial clients began experiencing massive results did I return to this question and let myself believe I was worth it. This is client #10, so I stuck my flag in the ground and declared it’s time to step up. I’m so glad I did. The very first client I offered my premium pricing to didn’t flinch. Paid in full with no objections. I danced. I am feeling incredible gratitude for the COD journey. You’ve helped me tap into my potential on a deeper level and serve people at a higher level than ever before. If you’re like me and resist charging what you’re worth, don’t indulge these thoughts. You’re worth it. Step into your power. I’m so thrilled I did.”
  • Lauren N. Sellers and Wendy Nolan-Sellers (Trust the Vision Decor): “?Picked up a dream project for a new client’s home build on the beach which puts us on track to have our first 100k month! I’m claiming it! Woohoo!”
  • Garric Vosloo (Functional Medicine Fast Track): “This is really in Prep for my mindset for 2021 because an enrollment a day or 7 a week is my goal broken down which results in our $4m+ for 2021 numbers. (BTW 2020 goals have already been achieved and taxes paid for our $2m+ goal. 2019 was $1m+ so it makes sense to keep doubling…lol. Why not!!!)”
  • Ilana Golan (Growth Strategist): “This is a total of $74K in 43 days since finishing COD which is more than I’ve done on my program this entire year!”

You get the idea. Dare to dream big (and be prepared to work for it). 

Start With the Free Training

To get more of a sense of what you can expect from Clients on Demand, watch their training video for free. The 40-minute video covers a “super simple 4-step funnel that takes prospects from ‘click’ to client in less than 48 hours.” 

During the video, you’ll see how they’ve been very successful with Facebook advertising, for example; they earn $10 or more for every $1 spent. The video also talks about why blogging and other forms of content marketing are ineffective in attracting new clients. Instead, you’ll learn what you can do instead to generate momentum today.

As discussed above, a big component here is deciding on premium pricing for your services. Then, it’s about marketing to the right clients who will enthusiastically pay those rates. That’s how you scale your coaching or service business effectively.

Scale Your Business and See More Results

Finding clients can be hard. Finding the right clients, the ones who are willing to pay what you think your services are worth, can be even harder. With Clients on Demand, you’ll have the opportunity to learn strategies and techniques to grow your business with the client base you desire. You’ll need to work hard, and it won’t happen overnight. But, with the right system and the right support, you can potentially achieve extraordinary results too. 

5 Expert Tips on How to Increase Site Traffic in 2020

It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500+ changes!

SEO is the process of optimizing your content, so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And soon enough, you could find your first page search rankings now on the second or third pages.

If your site content isn’t ranking in the search engines for your preferred keywords and phrases, all is not lost. There are still plenty of ways to improve your rankings while also getting quality traffic from other locations as well.

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales.

To help with this process, here are five practical content creation and marketing tips that worth exploring. Be sure to read along and follow these tips to increase back traffic to your website.

1. Blog Regularly and On Schedule

In recent years, blogging and content marketing have been very big components of the digital marketing landscape.

Now it seems like most businesses and websites have their own blog, and with good reason – blogging brings more traffic to your website, helps you establish better and stronger relations with the audience, and will help you to establish yourself as a lead thought in the niche.

However, it to comes to blogging and business, there is a certain art to it. For example, what are ecommerce sites and ‘boring’ niche markets supposed to blog about?

More often than not, the best way to get around this is to create content that is relevant to the business or service offered, but still providing value to your audience.

A perfect example of this can be seen on WithClutch, as they are a refinance and personal finance business, but also have blog topics ranging from “When is the best time to buy a car?” or “Whats the cheapest state to buy a car in?” and other related topics.

The key takeaway here is that they are able to create content through their blog that are covering topics that their audiences and potential customers are likely already searching for. This is a win-win situation for both the blog and the end user.

As with all blogging efforts, will take time, but it’s really worth it when you have a clear plan and a content calendar in place. You can also convert the blog content into an infographic, slide deck or e-book. And definitely make sure you are taking advantage of social media and everything it has to offer.

The better the content, the more it is enjoyed and discussed by the public, which means more readers and loyal fans who visit your blog on a daily basis.

2. Focus on SEO and Long Tail Keywords

Like it or not, search traffic is still one of the most effective ways to get high quality traffic and leads back to your site. The only problem is it’s super competitive and saturated.

Search engine optimization (SEO) is the process by which a website is visible in the search results, and can improve their rankings by making improvements to their site, content and social channels.

This can be done by optimizing keywords and site layout, reducing loading time and making the website easy for mobile users to search the site. It’s also important to make sure you are using SERP tracking tools to see what keyword and ranking movements your optimization efforts are having.

The early ranking algorithms of the search engine relied heavily on the content of the keyword for ranking purposes. This meant, however, that website designers could hack the system and use keyword stuffing to increase rank.

Now it’s a much more complicated process and not one that is easy to game. Page ranking algorithms are much more advanced and rely on several factors, like inbound or backlink quality and relevance.

3. Create Comprehensive, Authoritative, Evergreen Content

If you are going to spend your time writing content, it’s important that you make sure it’s worth your audiences time and provides real value. It’s also a good idea to focus on ‘evergreen’ topics so you content doesn’t go stale after just a few months.

Some of the best forms of evergreen content come in the form of resource guides, how to’s, and user tutorials. You must then create content that targets the customers rather than robots—using quick, short, but true phrases.

Depending on the niche market you are currently focused on, this might be easier or harder to accomplish. MeetEdgar has a nice resource guide that highlights a few different examples of evergreen content across a wide range of niche markets. Be sure to check it out to get some new content ideas for your site or blog.

No matter what type of content you are creating or who it’s for, there are several great ways to show search engines that your site really provides content of value — and that through detailed, authoritative, evergreen content.

Here are some of the working methods to best accomplish this.

  • Long-form content stick. Longer content tends to exceed shorter content (at least 2,000 words).
  • Use LSI keywords. There are keywords or phrases that are closely related to the content of your post.
  • You will have to do research to write quality content so that you can have information that is very valuable.
  • Be easy to learn. Be quick to read. Html uses whitespace, headings, short paragraphs and related photos to facilitate the page’s consumer consumption and time rise.
  • Have links and deals of high relevance on the page. Provide meaningful internal connections to address the query of a reader. This will also reduce error rates significantly to bring people onto the website.
  • Include photos, illustrations, video and text. This catches the interest of readers and makes them more interested in the content.

Before writing your next article, be sure to run through the list above to make sure your content hits all of these fine points.

4.  Comment and Contribute on other Relevant Blogs

Despite what many people thing, commenting on and contributing to other websites and blogs is still very effective today. Yes, you might not get a dofollow link back from these efforts, but they can help with getting your name out there and boosting new clicks and visits over to your site.

Comment threads are very close to forum marketing, in the sense that you can take time to show that, rather than searching for traffic, you are trying to contribute when commenting on a post. In a perfect future, you can frequently try to comment on your own blogs.

And the act of guest blogging or contribution with original content to other sites is also nothing new, however, it is still a huge opportunity for your site and brand. More often than not, the only cost associated with guest blogging is your time and outreach effort, and as you continue to gain new placements on smaller sites, this will help with your ability to contribute to much larger ones down the road.

Both of these methods are perfect for backlinks and creating influencers in your niche, but in this situation, you are still a daily reader and blogger so you won’t sound as though you were a spammer by linking to one of your pages.

5. Find Your Audience on Social Media

Social media can be a perfect way to build your following and consequently boost your website traffic. You cannot, however, only post links to news items or blog posts and hope people can fly.

Instead, you need a plan to identify the best brand platforms and then find out how your specific target customers use those platforms.

And when it comes times to read new audiences, don’t over your options with influencer marketing. And depending on your niche market, the reach and power of influencer marketing can result in higher

With more than 3 billion users spread across the most active social platforms like Instagram, Facebook and Twitter, it’s now easier than ever before to reach new audiences and redirecting them back to your site.

With influencer marketing in play, it’s also a cost-effective solution for testing out. While celebrities and big players are generating thousands of dollars for individual posts, smaller micro and niche-influencers often cost a fraction of that, but also offer much tigher audience targeting.

Bonus Tip: Promoting Webpages on YouTube

This last bonus tip is one that we could write a whole resource guide on, but we will just quickly recap here and let you explore it in more detail on your own.

In short, YouTube is the largest video search engine in the world. It’s free to use and they even host your video content for free. Throw in that billions of video impressions are taking place daily, and when utilizing this platform correctly, it could be a huge source of traffic for your site.

When creating videos, don’t forget that most readers have a short focus and attention span, so the video must be short, snappy and also includes a call to action telling the viewer to click on the links in the description area.

YouTube allows for users to add backlinks to their video content descriptions, which also means more clicks and traffic back to your site. To learn more about how to rank videos on YouTube, check out this YouTube SEO resource guide.

Quick Tips on How to Increase Real Traffic to Your Site

There you have it. Five simple and effective expert tips to help increase traffic to your site through the use of improved search rankings, more social activity and creating better content for your audience.

Be sure to start implementing these methods, while also keeping an eye on your traffic levels to see which methods work best.

The Future of Web Accessibility and Compliance for Site Owners

As an online business or brand, there are plenty of things you need to worry about. From getting business and brand established online, to making sure you have a social presence, and don’t forget the massive amount of content creation and marketing that brings it all together… it’s quite the task and ongoing journey to create a successful business online.

Even with all of that in place, there are still going to be new obstacles that continue to pop up on a daily basis. With most of your focus set on improving your site traffic and overall sales and revenue, it’s easy to miss other big changes and movements happening within the industry.

One of the most important trends to keep an eye on, is the continuing focus on website accessibility and making sure it’s compliant for all audiences. And no, we aren’t just referring to making sure your site loads correctly on mobile devices and is responsive across all viewing devices–we are referring to ADA/WCAG compliance, which is making sure your site caters to the needs of all website audiences, no matter what disabilities, restrictions or limitations they might have in place.

Does this sound like something completely new to you and your online business? If so, you best pay attention, as compliance regulations are coming… along with many hefty fines and legal complications for anyone who might not be prepared.

Read on to learn more about web accessibility and compliance regulations on the horizon and how you can start protecting your brand and business today.

ADA/WCAG Compliance is Coming…

When it comes to website accessibility, it can really be summed up into two regulations, which are getting a lot of attention lately through major news and media outlets, while also continually being a point of discussion in entrepreneur and business owner communities.

These points of discussion would specifically be about the ADA and WCAG compliance regulations. ADA stands for Americans with Disabilities Act, and WCAG are the Web Content Accessibility Guidelines that all websites and businesses are expected to run by.

The bottom line and takeaway here, is that your site needs to cater to the needs of every individual that comes to your site. Specifically, for anyone with a disability, such as vision loss, being hearing impaired, having epilepsy or ADHD.

If for any reason someone was to visit your site and not have the proper functionality or customization to complete necessary tasks or read the content you’ve made available, you could be held liable.

It’s one thing to be compliance, but it’s another to have lawyers sending demand letters your way. In some of the worst-case scenarios, regular websites and brands have been issued unexpected lawsuits that result in heavy fines and have caused in excess of $20,000 in legal fees just to address the situation and make it go away.

The good news is, if your site isn’t 100% ADA compliant or you have no idea where or how to get started, there are several ways to get started before it’s too late.

How to Get and Stay WCAG Compliant

In order to make your website compliant, you must first understand what falls under the and WCAG compliance guidelines. This would be pretty much in reference to visiting and using your site, which includes the reading of content, using contact and ordering forms and also the ability to contact support.

With all of this in play, how could a site owner or business make their site accessible to every site visitor, while also meeting their special needs? The real answer is, you can’t — at least not from a manual work perspective.

The better solution is to use an AI tool to automate the whole process for you, rather than a manual approach. accessiBe, a leader in accessibility and WCAG compliance has quickly become the standard for most websites in the US. Through the use of their machine-learning and computer vision technologies platform and application, site owners and business can become 100% compliant within as little as 48 hours. And they even have a free site compliance checker on their site.

To kick things off, it’s a good idea to visit their site and run a free audit to see where and why your site might not be compliant. Such testing metrics and factors include everything from site layout, color and font usage, and how individuals with different disabilities might interact with your site.

When ready to move forward, it’s just a matter of a few short steps to becoming full compliant. In fact, any site can install a simple line of javascript and become ADA/WCAG compliant within 48 hours, while also continually improving the end user-experience every 24 hours.

Here’s a quick breakdown of how the setup and install process works.

  1. Install a single line of JavaScript code
  2. The accessibility interface instantly appears on your website
  3. Platform AI starts scanning and analyzing your website
  4. After up to 48 hours, your website is fully compliant and certified
  5. Every 24 hours, the AI scans for new and revised content to fix

In addition to everything else mentioned, by using an automated solution not only will you save the time and money associated with hiring a custom design and programmer, it also allows your site to be compliant should any new changes in regulation come up.

Make Your Site an Enjoyable Experience for Everyone

Having read through everything discussed in the article above, not only are you now more aware about the current and pending regulations in reference to web accessibility, but you should also have a much better idea on how to cater to the needs of your audiences with disabilities and visual or hearing limitations.

The important thing to realize about website accessibility and moving forward, is that it’s not something that you need to be afraid of. Instead, it’s all about addressing the issue now and making your site and business experience better for everyone.

Be sure to implement the recommended tips and suggestions in this article to keep your business safe today, and more accessible to visitors and customers for years to come.

3 Examples of Brands that Created Unique Site Calculators

Site content is of the utmost importance, but how many times can you keep writing about the same thing over and over again. This is especially true in the world of finance, business and marketing.

However, every once in a while you will come across a site or brand that has put in the time and effort to create a calculator or generation tool to come up with unique ideas or calculations for the end user.

A perfect example of this would be a title generator for bloggers. Sure, you can come up with a title, but putting in a few trigger keywords and letting a smart AI-driven tool come up with a few options is a much better idea.

With this in mind, sites that put in the time and effort to create such tools not only provide a ton of value to the end user, but it also helps them stand out from the crowd in the process.

Today we are going to highlight a few different calculators and generator tools to provide you with examples of what’s working today. After going through the list, you should then think about how you can create similar tools to provide more value to your audience, while standing out from the crowd in the process.

Student Loan Calculator

Every year millions of students head off to college to start a new phase of their lives. This is usually fun and games for the kids heading off to school, but often a financial disaster for the parents that are flipping the bill.

Earnest.com created an excellent student loans calculator as a way for both parents to figure out the costs of student loans, while also helping to inform and teach students about the associated costs of college as well.

To use the tool, all you need to do is input the loan amount, loan term years, graduation data and loan interest rate type. With all of this information provided, the tool will then provide an estimate on the total cost, cost while in school and full repayment options.

The benefit for a site like Earnest to create and offer such a valuable tool to their audience, is that it can help site users better understand the loan and financing process, while also potentially referring new customers to the site.

Amazon Best Seller Rank Calculator

As the largest business in the world today and selling pretty much any and everything, Amazon has millions of products for sale and also works with millions of site partners.

If you were to break down the many different ways to work and make money with Amazon, there would be a ton of opportunities. However, printed books and digital Kindle books are one of the most lucrative opportunities out there, and if this is a space you are currently involved in, you will already know the power and influence of your product sales rank.

Kindlepreneur.com, a blog from Dave Chesson, is all about creating ebooks and selling through Amazon. One of the most popular and useful features on the site is the Amazon Seller Rank calculator.

All you need to do is put in any sales rank number, and it will shoot out an estimate on how many sales that individivual book is selling daily.

If you are currently working with Amazon outside of Kindle or digital books, there are plenty of other tools offered directly from Amazon as well. These will prove extremely useful when trying to find the correct profit margins for any items you might be selling, while also factoring in Amazon’s fees and shipping costs.

Conversion Rate Calculator

It doesn’t matter if you are an affiliate marketer, a blogger, a seller through Amazon or a retail store, it’s important to understand conversions and knowing how to come up with profit and sales numbers.

For the most part, conversion rates are pretty simple. All you need to do is have the number of completed actions (which can be signups, sales, open rates or any task) and also to have a number of visits or views to your site or ad campaign. Then, all you need to do is divide these two numbers and you will have the conversion rate.

Webfx.com has created an extremely simple, yet effective, conversion rate calculator tool that does all of this work for you. Simply input your lead or sales amount, and then the amount of views or clicks, and then the tool will provide you with the actual conversion rate.

It’s an extremely simple tool, but it has done wonders for Webfx in terms of new traffic to the site, and value provided to their audience.

Automation, Calculators and Generator Tools are the Way to Go

With more than a billion active websites and blogs on the internet today, the last thing we all need is more content to clutter up the search results and to waste our time.

What we need more of is unique tools and features like the ones highlighted above. The better the user experience and the more value provided, the more likely the user is to come back to your site, while also taking action on whatever it is you might have to offer.

Take the time to look through the list of recommended tools and calculators mentioned above, and then spend some time on the programming and creation process to see what type of original content you could create for your audience.

Marketing Set up for the Target Group vs Marketing Without Settings

Marketing that’s made for everyone (massive marketing), and not the target group, is the one used in traditional marketing, while the one that’s set for the target group was established with digital marketing. A marketing campaign that’s set up to the target group is cheaper and more effective to reach the goal – to sell a product or service.

Marketing strategy is a very important segment for anyone starting a new business. You should know that over the years, many companies have switched from so-called mass marketing to one that aims at the target group.

Depending on your product and business model, you can adopt either of the two strategies mentioned. However, you should know that marketing will be more effective for you if you target your consumers. That’s why some of the most famous companies use this strategy.

How to Target the Right Consumer Group for Your Business?

Segmentation is one of the most important processes in a marketing targeting campaign because it allows you to reach consumers who are really interested in your product.

Namely, before you start a marketing campaign, it’s necessary to do market research in order to get an image of the ideal customer.

Some items that will help you have a picture of your ideal customer may be the following:

  • Customer age (from-to)
  • Gender (both or only one)
  • Degree of education
  • Marital status
  • Annual income
  • Religion
  • Location
  • Income class
  • Occupation
  • Ethnic origin
  • Or anything else you need to know for your product or service

What Else Is Audience-Targeted Marketing Good For?

Any business that’s in its infancy faces the problem of showing its products or services to the right audience. The problem is that most don’t have enough financial resources to invest in marketing in order to reach a wide range of audiences.

However, today you don’t need huge financial resources to reach the target group. Digital marketing gives you the option of advertising through content (native ad) that you can run with a budget that’s accessible to everyone.

When you start a business, it’s always better to narrow your focus, because it won’t only help you save money, but will also help you build a stronger business reputation and plan an effective strategy for reaching your target group. In this way, your business will be more efficient, more profitable, you’ll build a loyal customer base, and build a long-term business.

Mass Marketing vs Targeted Marketing

Mass marketing, as the name says itself, is trying to reach as many people as possible. In mass marketing, the focus is on numbers, while targeted marketing tries to reach a segmented or specific audience.

Mass Marketing at a Glance

The easiest way to explain this type of marketing is that it’s similar to throwing a net into the river to catch as many fish as possible. This means that you’ll need a bigger net, a bigger boat, and also a lot of hands to help you. As this type of marketing is open to everyone, you’ll catch a variety of “fish”, both large and small, of different species.

Marketing channels in non-target marketing are usually of the traditional type, such as radio, television, magazines, and newspapers. This strategy focuses on low cost to drive high sales.

Advantages and Disadvantages of Mass Marketing


  • It reaches a wide range of audiences
  • Maximum exposure to the product/service


  • It isn’t economically viable – it’s expensive
  • It’s difficult to measure its effectiveness
  • The profit margin is usually low
  • It takes a lot of manpower to realize it

Audience-Targeted Marketing

Unlike mass marketing, where you only display an ad to a wide circle of audiences, targeted marketing focuses on certain consumer criteria, i.e. to a refined and segmented target group.

With this type of marketing, the market is divided into segments or demographic data. So, you show and sell your products or services to a smaller audience, but to one who’s interested in them.

Targeted marketing takes time to develop, but it’s easier to measure its success than mass marketing.

Advantages and Disadvantages of Marketing Tailored to the Target Group


  • Targeted marketing is cheaper and more affordable
  • It offers a large profit margin
  • It offers a better chance of overtaking the competition
  • It’s easy to build loyal customers with its help because this marketing is tailored to their needs


  • It often takes time to see results, mostly due to the testing that must be performed
  • Determining the target market requires a lot of planning and strategy

Every brand in the market is looking for the most efficient way to reach a wide audience. As a starting point, the best approach you might want to consider is targeted marketing, as it gives you the flexibility to reach an audience that might be interested in your products or services.

Unlike mass marketing, which relies mainly on traditional tools of presentation (television, radio, print media…), targeted marketing uses the power of technology and the Internet to reach a wide range of target groups. 

Using the Internet implies that some of the basic things brands choosing this marketing technique need to have are a website, social media accounts, Google ads, etc. Before they even think of results they can achieve via these tools, brands have to make sure that their online presentations are visible at all times. For that, they need quality hosting.

To run good marketing campaigns, brands need to build a dynamic website, so there’s a big chance it will require the MySQL database. The combination of MySQL database and MySQL servers supporting it is a winning combination. Make a little research and select an option that fits your needs the best. Support options that MySQL hosts have, as well as other features (uptime, response…), will help you develop successful projects.

All in all, MySQL is one of the most used relational database management systems and relatively easy to work with. But, in order for your website to be fast and smooth, servers mustn’t lag behind.

Also, audience-targeted marketing saves time and money during a marketing campaign, but it takes a lot of research and strategies to be able to determine the right segments to target your audience.

Why Should You Embrace Audience-Targeted Marketing?

1) High conversion rate: One of the reasons why you should adopt this type of marketing is that it brings a high conversion rate compared to mass marketing.

2) The metric is clear: Targeted marketing can be easily measured in terms of the results it delivers.

3) You give the audience what it wants: It offers your products and services only to those who might be interested in your offer.

Tips for Integrating Chatbots into your Marketing Strategy

We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all.

Chatbots are computer programs that have been designed to have a conversation with a person in a way that makes it seem they are talking to another person. How natural the conversation will be depends on the sophistication of the chatbot technology.

Chatbots are useful tools for all kinds of businesses and can provide a number of marketing benefits. They are easy to design too, especially with an intuitive chatbot builder at hand.

This article will explain four useful tips for integrating chatbots into your business marketing strategy.

Choose the right chatbot to suit your needs

The first thing you must do when planning to integrate chatbots into your marketing strategy is to identify your goals. The type of chatbot that you will need to use will depend on the objectives that you set out to achieve. A simple chatbot can be used to answer frequently asked questions. They are easy to design and implement and will recognize keywords and phrases in questions and will be able to give the appropriate answer from a pre-programmed list. Booking.com uses a relatively unsophisticated chatbot to answer FAQs about hotel check-in policies, payment options and other basic information. The chatbot’s answers use natural language like “How can I help you?” or “Is there anything else today?”

More complex engagements require a more highly sophisticated ai chatbot which is able to learn from dialogues in order to engage with customers at a far superior level. AI chatbots can be used at every stage of an outreach marketing campaign. AI chatbots are able to evaluate leads and determine whether that lead is a potential customer. Not all people who show interest in your product or visit your website are genuine potential customers and so a sophisticated AI chatbot are able to hone in on the best quality leads which will enable you to more accurately target your marketing campaign. Once a lead has been determined to be a potential customer, chatbots can be used to make the initial sales approach and analyze customer responses.

Sophisticated AI chatbots will learn what approach customers react positively to and are designed to adapt accordingly. 

Use chatbots for 24/7 customer enquiries

As in the case of Booking,com as explained above, one of the easiest but also most effective ways to use chatbots is to answer customer enquiries. One huge benefit of this is that you can respond to customers any time of the day without having to hire extra staff to deal with out of hours enquiries. A simple chatbot can be integrated into your business’s website through a built-in messenger tool and customers can make direct enquiries without having to email or call you. Customers have been shown to much prefer the back and forth interaction with a chatbot rather than a traditional FAQ page on your website. Facebook offers a chatbot service to businesses through the Facebook Messenger program and can be used either on their Facebook business page or integrated directly onto their website. This service can answer customer queries about operating hours, give online quotes, and take food orders for restaurants that offer delivery services.

Use chatbots for fun customer interaction

Chatbots can be used for far more than just given information or answering customer enquiries and one great way to integrate chatbots into your marketing strategy is to create an enjoyable customer experience. You only need to look at how people chat to Siri or Alexa to see that a conversation with a chatbot can be really fun. A fun chatbot experience can help to create a good feeling towards your brand or business. Fashion brands use visually-aided chatbots to enhance the customer experience. The chatbot assists online shoppers through each step of the process in the same way a stylist would, asking questions like “What kind of collar do you prefer?” and then showing the customer different photos to choose from which would then take the chatbot onto the next step, and so on until the perfect fashion item is chosen. Visually-aided chatbots are also great for recipe websites where users can choose different ingredients and the chatbot can suggest other compatible ingredients and popular recipes. Identifying what your customers would enjoy and designing your chatbots accordingly is key to integrating chatbots into your marketing strategy.

Match the chatbot’s tone with your products or services

Whilst the whole point of chatbots is to imitate a person, it is important that it is designed to communicate in a way that is in fitting with your business and the chatbot’s purpose. What this means in practice is that a chatbot should speak in the same way that you or your employees would speak if it was you who was having the interaction. For recipe or fashion websites, the tone of the chatbot can be informal and even playful. Added little remarks will make the customer experience more fun. Take the recipe and fashion website examples, a little comment from the chatbot like “That sounds delicious!” or “That style would really suit you!” can enhance the experience. In the Booking.com example, it is not necessary to add little comments like these as people are just looking for important information and could be annoyed by unnecessary chatbot exclamations. Some businesses require chatbots with a far more formal tone in order to convey a more serious message or service. Lawfirms, for example, who use chatbots for client enquiries should integrate polite and informative chatbots that communicate with clients in the same way that anybody working at the law firm would. Likewise, visually-aided chatbots should not be used for businesses like these where a serious and professional impression needs to be made.

Chatbots are a brilliantly innovative way to enhance your customer experience and there are a huge number of ways to integrate them into a comprehensive marketing strategy. The evolution of chatbots is changing how businesses reach out to potential new customers and how businesses and customers engage with each other. Identify your chatbot needs and integrate a chatbot that meets your marketing objectives and fits your business’s message.

Common Customer Service Mistakes to Avoid

Customers are the most important people to keep happy when you want to grow your business greatly. If they are facing a problem or issue with your product or services, they should be able to reach and contact you quickly to gain the required assistance, help or guidance to get rid of the issues as soon as possible. It is all about providing them with excellent services whenever and how they want. No business or organization can underestimate the significance of quality customer services. The ability to make your customers delighted with your services and making them feel valued is a golden rule to make your business flourish. 

Here is how you can make your customers pleased by getting rid of common customer service mistakes. Otherwise, they have plenty of options regarding with whom to do business. 

Not making smart and data-driven customer services decisions

In this era of analytics and data science, giant brands and companies leverage different types of customer service data to provide their customers with great services. Use of a customer service software is the best way to gain data analysis not only about your customers but to evaluate the performance of your customer care team. In this way, you can have insights on which customer services agent delivers great services and what areas need to be improved. Thus, don’t only rely on software to make decisions but also encourage your team to use their professional skills and expertise to provide users with personalized services experience.

Forcing customers to use a specific medium

Everyone has own communication preferences and you shouldn’t be forcing your customers to use a particular communication channel to contact you. For instance, if you export LinkedIn contacts and reach your connections to convert them into customers, don’t force them to communicate within LinkedIn but provide them with multiple options so they can conveniently reach and interact with your business. Limiting your customer service mediums gives your competitors a chance to grab your customers.

Surface-level understanding of Customers

Most of the businesses just contact their customers to make sales and then forget. Smart business owners and companies take time to get to know the customers more and gather more details about them like what they do, how they prefer to interact and what their corporate culture is. The more you know your customers, the better you will be able to present your products or services that fit their needs. 

Only communicating when something went wrong

A dialogue or conversation shouldn’t always have to be started by the customer. Don’t wait until something go out of order to interact with customers but keep talking with your customers often to make them feel special and valued. The only communication with customers when things are out of order is known as reactive service. Smart businesses focus more on proactive customer services to build strong and trusted relationships with customers. 

Impersonal Response

Using automated responses or common messages saved in your software is no doubt a smart way to save time on typing and respond to customer queries instantly. But you should remember to personalize each message before sending it to provide customers with a personalized experience. You can personalize a saved message within moments by adding the customer’s name in it. Commonly used customer service phrases annoy the customers more. So, try to send personalized responses to make customers feel special. 

Inconsistent customer experience

If your customer care department is quick to pick up calls but the IT team is not there to respond to emails or social media messages, then your customer services are bitty and inconsistent. Customer interaction via different communication mediums should relatively be consistent for each of your customers and the attitude of the customer service agents should also be positive and assistive. Sometimes customers are unable to use a particular channel to reach your business for help or assistance, and they opt for another option to contact your customer care team to get a quick and positive response. Responding to your customers in real-time no matter what medium they are using ensures that you value your customers and are always there to resolve their issues as soon as possible. 

By avoiding all the above-mentioned customer service mistakes you can provide your customers with an excellent and faster experience to keep them engaged with your business for longer.