Offline Marketing: Why It’s Still Important and How to Use It In 2019

The average small business invests 1 percent of their yearly profits in advertising. For a business earning $500,000 in revenue each year, that’s $5,000 spent on advertising.

That may seem like a lot. But consider the many different advertising options out there. That money goes fast.

That, along with the popularity of the internet, may be why so many businesses are beginning to overlook offline marketing. Instead, they are investing only in online tactics like SEO, content marketing, and social media ads.

The internet continues to become more integrated into our daily lives. Yet, offline marketing is still essential for businesses of any size and in any industry.

Keep reading to learn why offline marketing is still so important and how you can use it alongside digital strategies to strengthen your brand and increase sales.

Why Offline Marketing Is Still So Important

Online marketing strategies are certainly important. But offline continues to perform for local and national businesses for a reason: clients still need it.

Maybe these clients don’t use the internet. Or they need something more concrete to hold onto. Either way, they look for offline marketing pieces as a way to connect with businesses.

Here are a few of the reasons why you should still be using offline marketing as a part of your marketing plan.

You Still Meet Clients Face-to-Face

The internet has made it possible to connect with people around the world and around the clock. But for most industries, that doesn’t eliminate face-to-face meetings with clients and customers.

Meeting face-to-face is a chance to connect with clients on a more intimate level. If you do it right, you’ll leave a lasting impression. This is essential to building a lasting relationship with that customer.

The chance of selling to an existing customer falling somewhere between 60 and 70 percent. In comparison, the chance of selling to a new customer is 5 to 20 percent. When viewed in this way, those old, loyal clients are important.

You could send those clients an email after your meeting. But the delay between the meeting and when they read this email could be extensive.

This gives clients time to change their mind, forget about you, or even find a new company. It also requires your client to be at a computer often, which may not be the case.

Offline marketing is a great alternative in this situation. While business cards may seem old-school, they are as important now as they ever were.

They give customers something they can hold onto and remember you by. They can place it wherever they choose, and every time they see it, they’ll think of you and your services.

Read more about the many reasons why business cards are still so important here.

You’ll Target the Rest of Your Clients

Mobile devices that connect to the web are more prevalent and cheaper ever before. Yet, 11 percent of Americans still aren’t using the web.

Some of these non-internet users are older and never learned to use the web. Others have no interest in using it.

Still more blame the high costs of WIFI, laptops, smartphones, and tablets. It’s cheaper to stay disconnected.

If you’ve given up offline advertising completely, you’ll be missing out on these clients. Depending on the nature of your product or services, this could be a big loss.

Even if it isn’t a big loss, targeting these customers can only increase your potential pool.

You’ll Strengthen Your Local Following

With the onslaught of online businesses in recent years, it can be easy to get lost on the web.

If you’re new to a popular niche, it can be almost impossible to grow a following on the web alone. Consider just how many online clothing boutiques exist. Trying to market your new brick-and-mortar boutique alongside multi-billion dollar online stores will feel impossible.

That’s where offline marketing comes in. Use it to target local customers as you begin to build brand awareness. You won’t have to worry about getting lost in the competition because local competition will be far less prevalent that web competition.

Flyers, mailers, and billboards are still incredibly important to market yourself locally. These tactics have yet to surpass even the best online local marketing strategies for increasing traffic to brick-and-mortar locations.

You’ll Get a High ROI

Many offline marketing strategies still offer a very high ROI (return on investment) compared to online tactics. This is due to a combination of lower costs for print media and their success. Many online marketing tactics are more expensive, harder to track, and even more difficult to target customers with.

For instance, direct mailers are offline marketing techniques sometimes overlooked by new businesses. Yet, they continue to have an incredibly high ROI.

A successful direct mailing campaign can provide a 1,300 percent return on your investment. That’s $1,300 in sales for every $1 that you spend on printed direct mailers.

How to Use Offline Marketing

While the same offline marketing strategies that have been in use for decades remain popular today, they have changed quite a bit in that time.

New ways of implementing offline strategies allow you to integrate them with online strategies, keep them relevant, and increase your ROI.

Blend Digital with Offline Media

Your offline marketing strategy doesn’t have to exist entirely on its own.

One great way to upgrade traditional offline marketing tactics is by blending them with modern approaches. This allows you to create a seamless marketing plan. Do it right, and it will go from the internet to the real world and back, keeping clients connected to your brand at all times.

For instance, if you are a retailer selling products direct to customers, you likely list products on your website. You may even have a mobile app that allows your customers to shop while they are on the go.

If you also have a brick-and-mortar retail location, you can integrate QR code scanners. Simply add them to your printed in-store signage. Customers can scan them to see other products related to the ones they’re shopping for that may not be in store.

You can also integrate codes into catalogs or other mailers your business sends out. These are great for letting local customers who already love you know that they can also shop online.

Update Your Online Strategies to Keep Up with Offline Ones

Offline marketing tactics that blend seamlessly with online ones are great. Some offline strategies stand alone, like billboards or other signage. But you’ll still need to update your online strategies to keep them relevant.

For example, you need to make sure that your business’ address and contact info are correct online. This includes listings on Google, Yahoo Business, and similar platforms.

If a customer sees your billboard and Googles your business, they’ll get the address. They’ll be able to visit your store right away.

This also shortens the amount of content that goes on your offline marketing pieces. You won’t need to stuff your signs with your address or phone number. This leaves more room for other important information or eye-catching images.

You’ll also want to put effort into improving your local SEO strategies. In conjunction with signs and mailers, this is great for reinforcing your brand. It also helps you to stay connected with your clients both online and off.

Nail the Details

Larger offline strategies, like billboards, are well-known. But it’s the smaller details that set the best businesses apart.

From custom stationery to holiday cards sent to loyal customers, these smaller offline strategies won’t necessarily win you new customers. But they will help improve your relationship with existing ones and help you continue to build a winning reputation.

When choosing which smaller print marketing tactics to utilize, you’ll want to consider your audience.

Younger clients may move often, making mailers tough to use. But all age groups love to save money, making print coupons or deals a winner with any demographic.

Other old-school offline tactics, like newspaper ads, radio advertisements, and television commercials all remain popular with certain demographics as well.

Some offline marketing strategies will cost you just about nothing but can leave a big impression. You and your employees’ body language can have an effect on sales, as can your knowledge of your products, and your friendliness to customers.

Putting Online and Offline Marketing Strategies to Work

You want to do everything you can to make sure that your business gets noticed. That’s why you need to be investing in both online and offline marketing strategies.

Designing a billboard or business cards might not be too complicated. But if you don’t have experience with digital marketing, your online strategies will take more work.

Whether you need help setting up your website, implementing SEO, or need help branding yourself on social media, I can help.

Check out my services today to see how I can help your business grow on the web.

You’ve Got Mail: 8 of the Best Email Marketing Tips for 2019

Did you know that email marketing has an ROI of 122 percent? This is four times higher than paid search, direct mail, and social media marketing.

This illustrates how effective email marketing is. If you aren’t taking advantage of what this communication method has to offer, then you are definitely missing out.

Are you ready to create or revamp your email marketing efforts in 2019? If so, then use the email marketing tips found here.

Combine with Other Channels

Email is an essential marketing tool; however, it should not be used alone. Instead, you should consider email marketing efforts as a single part of a larger strategy for driving sales and nurturing customers.

Any successful email campaign goes beyond marketing automation and email marketing to optimize your customer’s experience through the entire customer journey. This is especially the case with the strict, opt-in permissions that are required by the GDPR.

You have to acquire explicit permission from every person before you send them a marketing email; however, not for transactional emails, such as the confirmation of an online purchase.

When you begin crafting an email marketing strategy, try to take a holistic approach. Use this along with other channels as a part of your bigger campaign strategy.

Automation Is a Must

A successful email marketing campaign can be extremely time-consuming. This is why your business needs to migrate to automated tactics in 2019, according to the pros https://www.microdinc.com/email-marketing/.

Since email isn’t diminishing in importance and because it’s going to remain an important strategy, your business needs to find a way to reduce the demand for this marketing effort while optimizing its effectiveness.

There are automation tools out there to help you do this that will work extremely well.

More Mobile … Please!

One aspect of an effective email marketing strategy includes optimizing emails for viewing on mobile devices. The stats related to this suggest that most emails are viewed on mobile devices first, rather than a computer. In fact, 75 percent of the more than 900 million Gmail accounts are viewed via mobile devices.

This makes mobile optimization for your emails essential. Don’t ignore this important fact.

Personalized Outreach

Today’s consumer understands that the majority of marketing messages they receive are completely automated. This means that when they receive an email with a personalized touch, they are more willing to see what it has to say.

As a result, businesses need to take one of two paths for success:

Individual Outreach

More time should be spent on reaching out to recipients individually. If this isn’t possible, then reach out to groups of similar recipients or small groups.

Artificial Intelligence for Automatic Personalization

Another option is to invest in artificial intelligence (AI). This allows you to easily tailor each of your email marketing messages automatically.

Inbound Methodology

Inbound marketing is somewhat of a buzzword today; however, the strategy is still somewhat the same. Rather than permitting intrusive and disruptive marketing to your prospects, businesses need to encourage customers to naturally gravitate to their services and products.

This means supporting an email marketing strategy that focuses on helping to keep customers happy both pre- and post-sale, while cultivating loyalty amongst the entire audience.

Maintain Clean Lists

You have to get serious about nurturing your email lists as much as you nurture the contacts you have on the lists. You can keep your lists updated by proactively unsubscribing any disengaged contacts. This will have a huge impact on conversion results and deliverability.

You need to take time to “scrub your email lists.” This is back to the basics but something that’s often forgotten about. It’s an effective method for keeping your rates of engagement up and a clean reputation. Remember, the total quantity of email subscribers you have doesn’t always equal quality.

Iterate Often

All of the data in the world isn’t going to be able to help you if you don’t validate your insights. This is where experimentation comes in. If you want to have a successful email marketing campaign in 2019, then it’s going to require ongoing tinkering and testing.

At the most basic level, using email A/B testing is as simple as testing content length and subject lines; however, it can also be used for understanding the relevance of content, especially when considering the emotional needs of customers, and where they are in the customer journey.

A successful email marketer is always working to optimize and improve their campaigns. Analyzing your experiments, generating insights and revalidating them will help to improve revenue and ROI. However, the insights can also be used across other channels.

Revenue Focused Metrics

It’s pretty easy to get excited when you notice any type of increase in your engagement. However, you have to stop investing so much energy int trying to improve metrics that don’t really matter.

For example, the click-through and open rate don’t have much of an impact on business revenue. Rather than wasting resources chasing this type of customer engagement, you need to monitor the revenue-focused metrics.

Email Marketing Tips: Now You Know

If you want to ensure your email marketing efforts are successful in 2019, then using the email marketing tips here is a must.

Don’t underestimate the power or benefit that email marketing has to offer. It is something that’s going to be around for many years to come.

To learn more about email marketing, or for a bit of help with your efforts, feel free to reach out to us. Our team of experts can help make your strategy for 2019 successful.

Steps Entrepreneurs Must Take to Enhance Security of Online Businesses

In this digital world where people prefer to shop online, sensitive information theft is one of the biggest threats than physical theft and data breach is the most reported cybersecurity threats in recent few years. Malicious peoples and digital thieves love to prey on all types of online business apart from their sizes. So, either your business is big and has lots of valuable information and data or a tiny one that is comparatively defenseless; you should take some basic online security measures not only to keep your business data protected but to make sure guard sensitive customer data of your e-business.

With the recent e-commerce market boom in all over the world, online businesses and ecommerce websites can employee following online security tricks to secure their online business transactions and customer data as well.

Scan for Vulnerabilities

Scanning your business network and website for vulnerabilities can be the first and foremost step to prevent hackers gain access to sensitive customer data and information. A poorly built website is always on the target of hackers because they can use malwares to hack such site that can install themselves into your network or website to steal confidential data and business information. For this purpose, entrepreneurs and organizations should opt for automated application scanning solutions integrated with manual penetration testing to look for the faults in coding or business networks.

Secure Your Site

Protecting the business website should be your top priority to beef up your online security infrastructure. You need to make your site secure and trustable not only to keep your business data in safe hands but for the sake of valuable customers as well who usually submit their sensitive financial information because they trust your business and you should not be breaking their trust by making your website secure to enter confidential information. Poor coding and scripting flaws can be an easy route to your system for gaining access to personal and confidential information stored.

Layer your Security with a Secure Network

Unsecured business network is one of the ways hackers can get access to your business details and information. And use of a reliable virtual private network can be a best option to keep your business safe from cybercriminals by layering your online security. However, you should be using a well rated NordVPN to make sure all the traffic transferred via your business network is secure. Investing in trustworthy firewall is another great idea to stop cyber criminals before they hack into your system or website to steal data.

Limit Access to Sensitive Information

It is most important to limit access to the business information and details that are sensitive and confidential as well. Here is doesn’t mean that your employees are not trusted but they may pass such information to a malicious person unintentionally. That’s why, always allow access of business’s confidential to employees who are concerned and are aware of how to use such data for positive growth of the business. Giving access to the employees who are useless to them, upsurges the risk of data breach and digital information theft etc.

Stay Updated

Windows operating systems, antiviruses installed on systems, website software and other apps should be updated in order to prevent hackers’ attacks and other cyber security threats.  Be quick to install software updates when available and also change the default login details if you really want to keep malicious persons away from your business.

Implement Data Encryption

Data encryption is one of the great ways to boost business security because it not only enhances the business defense apparatus but also protects the sensitive information communicated between company employees. Risks of passwords cracks are always reduced when employees of a business or company use encrypted login pages to access their accounts.

Back up Regularly

Backing your business data and information on regularly is one of the best ways to enhance security of your online business. Most of the web hosting providers also offer data backup features on both virtual and local servers to keep your business data safe and secure in case any unwanted incident or happening. In this way, you can quickly and easily get your business back on the go if business website hacked or data lost due to some other reasons.

Educate Employees

Employee awareness is supreme when it comes to strengthen overall security of your online business. Whether your employees work remotely for the organization or are working at the workplace, they must be trained on how to avoid exposing themselves to cyber criminals and what should be done if they are attacked by hackers. Ask them not to click any link received via email from an anonymous sender and don’t respond to unknown calls and SMSs. You can also organize monthly or semiannually employee training sessions to let them know why business security is vital and how they can contribute to the foolproof security of an online business.

7 Ways to Improve Your Online Resume, Expertise and Professional Skills

Are you a student, a part-time worker, or even an industry professional who’s in search of a better-paid position? Or are you just starting out and wondering how to break into the medical field, getting the attention of big name PR companies, or simply looking for a different workplace and career altogether?

With so many job opportunities available, it’s not just about applying and putting your name out there, it’s also about knowing how to stand out in the process. For example, there are more than 18 million health care professionals in the United States today. That is more than manufacturing and retail sales combined. Home health aides, medical administrative assistants, and doctors are in high demand.  

But how do you stand out to potential employers? Building your own personal resume website is a great way to get your name out there.

In this article, we’ll tell you why you need a professional website to find the new career you are looking for. We’ll also help you get started building a resume website from the ground up, and also focusing on some bonus tips for ranking in Google, and showing off your expertise and skills in the process.

Polish Your Resume

Professionals in every field should take the time to make personal websites. They work in your favor 24 hours per day and allow recruiters to find you. You don’t even have to fill out an application: they see your information and they contact you directly.

You should have one page on your website for your resume. It doesn’t have to be fancy or have a lot of graphics, but do experiment with the font. You want to be seen as professional and experienced. If you are familiar with WordPress or currently a user of Leadpages, this can be done in just a few clicks of a button. No tech or design skills required.

One nice perk of putting a personal website online is that you can “hyperlink” to your LinkedIn and social media profiles.

If you don’t know how to build a website, don’t worry. There are dozens of companies who can help you get your information on a resume website.  

Take Advantage of Social Media Profile

Most of us are already on social media. However, for most of us it usually stops there.

Google loves sites like Twitter, Facebook, LinkedIn and Instagram — which means it’s also very easy to rank these pages higher in the search results.

Make sure your social profiles are not only active and professional, but also being used to your advantage as well. It’s very likely that any employers you are looking to get hired by, are likely to take a look through these profiles and see what you’ve been up to.

At the end of this article, we will also five into how you can take advantage of social media profile pages to rank higher in Google, and maybe even own the whole first page for your name.

Build Your Brand

Resume websites are useful because you get a chance to control your image. You can add pictures of yourself in your scrubs or working with patients.

If you’re going for a career as a medical administrative assistant, a personal website allows you to post your certifications. If you’re considering the medical admin career path, you can view here for more information. With so many people graduating from higher education and applying for these jobs, it’s important to know what your employer is looking for, and to not waste their time during the hiring and research process.

You should always include your certifications and educational background on your website. You’re trying to stand out from the crowd, so feel free to brag about yourself.

If you don’t have a lot of job experience, just include your high school or college clubs. You can also include internships and volunteer experience.

Make sure to put contact information on every page so recruiters don’t have to search for it. All you need is your work email address and your business phone number.

Expand Your Network

One of the best things about personal websites is they give you a chance to expand your network. You can connect with colleagues in person, or you can join chat boards and network from home. It’s one thing to have a social profile for your business or personal brand, but it’s a whole new level when you have a dedicated site.

Opportunities for online work have increased 200% in the last 10 years. Even if you work in the medical field, you could end up doing online work with patients.

Putting together an online resume will help you connect with your colleagues all around the world. You can join networking groups and go to job fairs, all from your living room.

If you want to do some outreach, attend some in-person networking events. It may seem old-fashioned, but invest in some business cards and hand them out.

The business cards should have the same colors and font as your website, and you should include your basic contact information.

Build a Following

If you think you might start a business one day, an online resume is for you. You can link to your website from your social media, then ask visitors to join your email list.

When you get your private practice started, all you have to do is email your followers to gain clients. This tactic also works for freelancers who work from home.

To build a following, there is one thing that works very well: video. Video content is a must for any professional portfolio. You can record a short presentation describing your work experience.

Don’t feel like you have to make a long video, either. Just keep it to about three minutes or less and try to have some fun with it. You should post videos to YouTube as well: it can help you rank higher in Google searches.

If you’re trying to attract a larger audience, try to remember that lots of pictures take a long time to load. People are very impatient and will leave a page after three seconds if the page doesn’t load quickly.

Include Recommendations

When you’re building a professional website, try to get written referrals from past employers or teachers. You can devote an entire page to them, and they will help you get hired.

The less work a recruiter has to do, the better. Before they even call you, they’re able to look at your job history, past projects and education, and your references. For more tips on this, also take a look at my reference guide on how to build a great About Me page.

If you use patient recommendations, make sure to change their first and last names. Due to medical privacy laws, you have to include them anonymously.

Again, it’s okay to showcase your accomplishments on a website. Recruiters typically receive more than 100 resumes for every job opening. You have to figure out ways to polish your website and shine brightly online.

It’s not hard to get recommendations – all you have to do is ask. Everyone has at least one teacher, employer, or co-worker who knows you get the job done.

Own the First Page of Google

If someone searches for your name online, what are they going to find?

Depending on how popular your name is, they might be able to easily find your content, or simply get lost in a mix of other people that might have the same name as well.

From a branding and expertise perspective, this can be a disaster. If you put in the time and effort to follow each of the recommended tips above, you could possibly dominate the first page of Google for your name. Again, this will be easier/harder based on the competition around your name.

However, if you were to accomplish this, it would look something like this in Google’s first rankings.

  1. Your main website/blog
  2. Facebook profile
  3. Twitter profile
  4. LinkedIn profile
  5. Instagram profile
  6. YouTube profile
  7. Expert article or interview
  8. Expert article or interview
  9. Expert article or interview

As you can see, the easy part will be getting your main page and social profiles to link at the top of the search results. You can also swap in/out any of these with other high ranking profiles or trusted platforms. Then after that, you should focus on any articles or interviews you may have done on any other sites. With some social sharing and backlink promotion, you should be able to push all of this content up higher on Google — thus owning the whole page for your name.

This in itself will greatly impress any employer that you are looking to get hired by.

How to Get Started with a Resume Website

If working with computers is your thing, then just go online and get a domain name (your personal name). Modify your website and optimize it for SEO. Then you’re good to go!

On the other hand, if that sentence made no sense to you, you might want to find a resume website company who can help you get started. There are plenty of resume WordPress themes out there as well.

Try to find a current copy of your resume and transcripts. Make a list of all your certifications and recommendations, and bring it to your meeting.

A professional portfolio company will help you get online, build a following, and maintain your website. They know what recruiters are searching for and will help you develop videos, infographics, and blogs.

As simple as this whole process is, some people will simply want to hire out and not waste their time with it. If this is the case, feel free to try out any of the services mentioned on the blog, or simply reach out and we can provide you with website development services, or recommendations on how to best accomplish whatever it is you are looking to do.

Drop us a line and not only can we help with the launch of your resume website, we can also get it to rank at the top of Google in the process.

8 Retail Tips to Boost Sales and Help You Finish the Year Strong

If you work in retail, you may be feeling the pressure to finish the year strong with a major sales boost. However, success in retail selling doesn’t happen on its own. It requires creativity, hard work, and some killer retail sales strategies.

But did you know that there are some simple sales tips and tricks that can help you achieve your goals quicker than ever? It’s easier than you think.

When it comes to marketing any type of product or service to an audience, it’s all about the perceived value, call to action, and the marketing strategy put in place. This is what makes the online marketing space so amazing. Not only is it easy to go live with a new ad campaign, but it’s also easy to split test and target your exact audience in the process.

Keep reading for eight must-know retail tips that will help boost your sales and finish the year on a high note. Let’s dive in!

1. Focus on Making a Positive First Impression

If you work in retail, then you know that first impressions can make or break your sales. But did you know that forming a first impression can take as little as a tenth of a second?

It may sound shocking, but it’s true. Although this impression is solely based on facial appearance, it matters. Whether it’s fair or not, it plays a huge part in how others treat us.

If you’re working on boosting your sales, keep this fact in mind. You can create positive first impressions by maintaining a pleasant facial expression and proper grooming habits.

2. Re-familiarize Yourself with Your Products

If you’ve worked in retail selling for a while, it’s important to keep your relationship with the products you’re selling fresh. After all, if you’re excited about them, others will be, too.

Take some time to reconsider each and every item. What’s special and unique about them? What can they offer people?

Allow the answers to these questions to inspire you and reinvigorate you as a salesperson. Passion and enthusiasm are at the core of how to be successful in retail sales.

3. Create Tangible Sales Incentives

A great retail sales technique to boost your end-of-year sales is to entice potential buyers with some alluring sales incentives. Let’s explore some effective options.

– Discounts

Discounts are a surefire way to catch the attention of retail shoppers. Use the upcoming holidays to your advantage and create stellar deals that buyers won’t be able to turn down.

– Added Bonuses

If you don’t like the idea of discounting your items, consider adding bonuses to your customer’s purchases. Partner with other local brands who would like to spread the good word about their products. They may be willing to give you products or samples to pass onto your clients for free.

– Free Shipping

If you’re using e-commerce to boost your holiday sales, offering free shipping is a great incentive for buyers. You can even encourage higher purchases by giving free shipping to those who buy over a certain price point.

– Competitions

To conjure up some buzz around your products, create a giveaway competition. For the best results, make sure that you’re giving away an item with a high price point. This is a great way to get ahold of potential customer’s information for marketing purposes as well.

Guarantee the Quality of Your Products

If possible and appropriate, provide your customers with a guarantee of quality for your products. This will instill confidence in potential buyers and boost your sales.

4. Treat Everyone Like a Friend

Sales success is all about persistence. However, there’s a fine line between not giving up and being pushy.

Keep yourself in check by remembering to treat everyone like they’re your friend. This will create a pleasant, welcoming demeanor that will attract people to you and your products.

5. Aim for Open Body Language

In addition to treating everyone in a friendly manner, focus on your body language as well. And this doesn’t just mean smiling. Here’s how to keep your body language open and engaging:

  • Keep your back straight, but your body relaxed.
  • Maintain steady eye contact, but break away once in a while to keep things casual.
  • Lean in toward someone while they speak to communicate interest.
  • Avoid crossing your arms.
  • Try to project confidence at all times.
  • Give a firm (but not painfully firm) handshake when you meet someone new.
  • Keep the tone of your voice even and calm.
  • Study others’ body language and learn how to spot when they are uncomfortable or annoyed.
  • Get to know your own habits when you’re excited, unhappy, nervous, etc. Keep your habits in check while working in retail and stay neutral.

6. Use Management Software for More Retail Tips and Assistance

If you feel that you need some extra help managing things, try a retail management software program. These programs provide a streamlined, clear way to manage all aspects of your retail operation.

Many also offer easy-to-use-apps that don’t require training. In these apps, you can communicate with team members, access information about each of your retail locations, and share photos, files, and documents.

7. Offer Customers Fewer Options

When trying to boost your retail sales, it can be tempting to offer potential customers tons of options to choose from. However, it’s important to resist this temptation.

Instead of appreciating the selection, consumers tend to become overwhelmed when presented with a lot of choices. Keep things simple to make shoppers more comfortable.

8. Learn from Your Mistakes

As a salesperson, your education never ends. It’s important to continue learning from both your successes and your mistakes as you grow.

So, whenever you make or break a sale, ask yourself why. Use each and every outcome as an opportunity for further learning.

The Bottom Line

If you want to boost your sales and finish the year on a high note, simply follow the eight simple retail tips above. These tricks will not only help you meet your end-of-year goals, but they will also help you to become a stronger salesperson for the remainder of your career.

For the best results, remember to focus on your body language at all times and to treat everyone like a friend. Refamiliarize yourself with your products and streamline your inventory wherever possible.

And if you make a mistake, don’t worry. Take it as an opportunity for learning and growth instead!

Do you have any questions or comments? Don’t hesitate to reach out.

What is Performance Management? 9 Strategies For Your Small Business

Running a business isn’t always about making big money, traveling the world, and reaping all of the benefits it has to offer. Sometimes there are less exciting tasks and components involved in the day to day operations of these businesses — especially if you are running a big company with employees.

One such area that large business owners and corporate teams will have to focus their efforts on are team evaluations and performance management. Evaluations at the end of the year can be daunting and stressful for you, your supervisors, and your employees.

Performance management doesn’t have to be a dark, looking matter in a business. In fact, it should be something that continuously encourages growth and improvement while handling negative matters in a professional manner.

Are you asking yourself right now, “What is performance management?” It’s a way of creating an ideal work environment to reach optimal productivity. It’s definitely something you need to incorporate into your small business.

Below are 9 strategies of performance management to help your business succeed. Keep reading for more.

1. Accurate Job Descriptions

Whether you’re in the process of hiring or have had a set staff for a while, keep job descriptions up-to-date and accurate will help things to run smoothly and effectively. Everyone needs to know what is expected of them.

Not only does this help things get done, it can highlight certain skills in individuals. Allowing everyone to be in a position where they can use their best skills will create a more positive work environment. If people are unhappy with their job or are experiencing unexpected tasks, it could cause stress.

Sit down and update job descriptions. Then meet with your employees and explain what is expected, and allow them to ask questions and voice concerns.

2. Consistently Review Goals

Time is precious, whether you are an employer or an employee. Make the most of your time and consistently go over goals and milestones with everyone on an individual basis.

Not going over your goals until the end of the year could open up space for issues that could have easily been prevented. Plus, not reviewing goals can cause people to lose interest or become fearful of the unknown.

It’s always best to keep everyone on the same track, and consistency makes for better performance management. If you need help staying on track, don’t be afraid to turn to outside help — check it out!

3. Don’t Be Afraid to Praise

People are more inclined to work harder at their job when they know they will receive praise for it. Giving praise to an employee doesn’t make you look weak, it shows you care about good performance management.

If you notice an individual making great efforts at his or her job, don’t hesitate to throw them a compliment. Make sure you are being sincere because everyone loves a genuine compliment.

Want to go the extra mile? Get to know your employees personally. Tell your employee how proud you are of them for doing a 5k the past weekend.

4. Offer Payment for Work

Compliments are great, but one of the best motivations for anyone is money. Let’s face it, everyone wants to make more money.

A great strategy for better performance management is creating monetary rewards for the employees going beyond their goals. For example, offer them a small bonus every time they exceed a weekly sales goal.

It doesn’t have to break the bank for your business, but you’d be surprised what people will do for an extra 10 dollars.

5. Critique in Private

One of the most humiliating moments in performance management for any employee is being critiqued or punished in front of large groups. It lowers their self-esteem and creates an uncomfortable atmosphere for everyone.

If a problem needs to be addressed, schedule a time to talk with the individual. Don’t intimidate them or scare them into thinking they are about to get the automatic boot. Approach them by stating the issue and give them a chance for any explanation.

As reported by Motley Fool, there are three big reasons why you will want to avoid this:

  1. You’ll alienate the employee you call out — and possibly the rest of your team
  2. You’ll be less effective
  3. You’ll come off harsher than you probably mean to

It’s also a great idea to come to the meeting with possible solutions, and ask them for solutions that may motivate them to do better next time.

6. Highlight Top Performers

When setting goals for your small business, keep track of who is meeting the goals. If you notice certain individuals consistently meeting goals, make a point to highlight their successes. This will create a friendly sense of competition to motivate others to work harder.

You can set up a whiteboard in the communal area of your offices and write the names of top performers. If you wanted to create a sense of fun and goofiness in your performance management, you can purchase funny hats or ribbons for top performers to wear.

When it comes to overall goal setting for your business and how to highlight top performance, Inc has the following recommendations.

7. Establish Open Office Hours

Feedback is only effective when it goes both ways. To create an open and inviting atmosphere for your employees to voice concerns or ask questions, establish open office hours, giving them a chance to walk into your office and talk.

This will give you a better view of what’s going on in the business and gives your employees plenty of chances to ask for help or fix an issue. Being open to feedback gives you more respect and boosts the office atmosphere.

If office hours become extremely popular, give everyone a time limit and request they come with notes. This will help you stay on track and keep things efficient.

8. Keep Records

When it comes to the time for evaluations, you need to have quantitative evidence for your evaluation. Throughout the year, keep records of each employee.

Note some of their problem areas as well as highlight what they are good at. Your employees will appreciate a performance management system with solid evidence and support.

Also, it can be easier for some employees to make adjustments for the future if they can visually see records of their past performance.

9. Eliminate the Weak Links

As harsh and scary it can be, eliminating the individuals causing the problems will be the best for your company. With this said, don’t storm into your office one day and start firing people, but if someone is not improving even after speaking with them, it’s okay to let them go.

By letting someone go, you are opening up the opportunity for someone with stronger skills and a greater passion for the job role.

If someone is constantly creating drama or a negative work environment for everyone else, let them go. You don’t want one person ruining it for the rest.

Discover What Is Performance Management at It’s Best

If you have been sitting around and thinking, “What is performance management?”, look no further. It can seem like a tall task to take on, but with preparation and consistency, it can be simple.

Make sure to sit down and create a plan for performance management. Address concerns, praise the success, and create an atmosphere of productivity and diligence.

Do you need more help and tips on your workplace or a boost in online marketing? Check out this article on 101+ expert growth tips!

Lawyer Up: The 9 Most Effective Marketing Ideas for Law Firms

If you want to put the most effective marketing ideas for law firms into practice, you’re going to be doing a lot of work online. In a study by Martindale Nolo, 78.4% of lawyers said online marketing was their best-performing advertising medium.

This shouldn’t come as a surprise. Consumers now have smartphones in their pockets that are more powerful than the computers that sent the first humans to the moon. Every resource we need is just a tap away, whether we’re shopping for shoes or looking for a lawyer.

So, if you’re ready to finally amp up your law firms’ marketing strategy, here are the 9 strategies you can’t afford to ignore.

1. Start a Law Blog

The public doesn’t know much about the law — not the fine details, at least.

While there are plenty of online resources they can turn to, you have an opportunity to stand out in your area of law. The law differs from state to state. Make your blog the top source of legal information for your niche in your state.

Publish blog posts regularly: a few a week, if possible. If you’re strapped for time, you can always contract the work out to a blogger with legal expertise.

Speak directly to your audience. For example, if you’re a personal injury lawyer, address your audience as “you” and answer frequently asked questions about your practice area. Visit Utah Advocates for more info on how to write for personal injury clients.

2. Build a Mobile-Friendly Website

If you let out a sigh of frustration every time you look at your website on your phone, your visitors are doing the same thing. Law firm web design doesn’t vary much from site to site. But there are a few things you can do stand out.

First, you should make your website mobile-friendly by making it mobile-responsive. Don’t create a separate website for mobile devices. Instead, make your website adjust based on the device that’s accessing it.

This will require the attention of a web developer, but it will be worth it. A growing population uses their phones to access the internet more than they use a desktop computer or laptop. Some people use their phones exclusively.

3. Get Friendly with Live Chat

When someone contacts a lawyer, time is of the essence. You’d think lawyers would be quick to respond to leads and prospectus. But according to Law Technology Today, a shocking 42% of lawyers take three or more days to reply to an online form submission or voicemail.

Live chat is a simple feature you can add to your website to streamline your response time. You can even hook it up to your cell phone, so you never miss a lead.

Keep in mind: Live chat is not a channel for providing legal advice. Rather, it’s a way to nurture your website visitors toward a consultation.

4. Do an SEO Audit of Your Website

If you’re unsure about what SEO stands for (it stands for search engine optimization), or you haven’t updated your website in years, it may be time for an audit. Improving SEO rankings often requires technical knowledge, so this may be a job suited to a web developer.

Nonetheless, improving your SEO by adding meta information, header tags, and other attributes can help search engines better understand your website. There’s no silver bullet for ranking in search. But maintaining a basic SEO strategy isn’t just one of the most important marketing ideas for law firms — without it, it’s hard for anyone to find you online.

Once you’ve got your SEO taken care of, you can focus more on creating helpful content for your lawyer blog.

5. Create Targeted PPC Ads

It’s easy to waste a lot of money on pay-per-click (PPC) ads. The trick to success is finding your PPC niche market. You can do this with display ads on social media networks, but Google AdWords remains one of the most popular lawyer advertising tools because of its precision targeting.

For example, if you’re doing personal injury marketing, the keywords you choose will matter. Ads targeting a keyword like “best lawyers” won’t always give you viable prospects. But keywords like “personal injury lawyer in (your town here)” and “how to find a personal injury lawyer” might.

6. Stay Active on Forums

Not every client will find your blog to get the answers they need. Many people still post legal questions to sites like Avvo and Justia. Try to answer relevant questions on these sites as often as possible. Typically, the people asking them need more than answers — they need a lawyer.

In addition to making your stay active within forums and putting your name and face out there, it’s also a good idea to search for local legal directories as well. Many of these sites not only offer listing services for free, or at a premium — but they often rank really well for content as well.

7. Always Track Your Leads

If you aren’t tracking your leads, you won’t know how well your marketing strategy is working. That means you could be wasting money on strategies that aren’t generating new clients.

You may need a CRM to track your leads and contacts effectively. Some CRMs can even give you analytics to help you measure the success of your marketing campaigns. But if you don’t want to use a CRM, an old-fashioned spreadsheet can help you measure your success and keep track of your contacts.

8. Get Active on Social Media

In a joint study by Bloomberg Law and the Legal Marketing Association, 52% of attorneys said social media was their highest-rated marketing initiative. In fact, social media was ranked higher than every other strategy.

Once, social media was a grey area for lawyers, ethically. You still need to be careful what you post, but if you want to reach your potential clients, social networks can’t be ignored.

Research which platforms your prospects use. Post regularly and respond when people like and comment on your posts.

9. Generate Referrals

Just because most marketers are investing in digital strategies doesn’t mean the old school approaches are obsolete. 62% of consumers still seek lawyer referrals from friends and family, according to Above the Law.

Take a systematic approach to your referral strategy. Referrals can come from anyone in your network, like past and present clients, classmates from law school, professional service providers, family, and friends.

Once you map out your existing contacts, develop a plan for outreach. You can send automated emails to clients to generate testimonials after successful cases, for example. Create referral scripts to give to other contacts and reach out personally to those you’re most comfortable with.

Discover More Marketing Ideas for Law Firms

The cyber world is always evolving so make sure you do some research on the latest marketing trends or better yet consult an expert in online legal marketing to help raise the bar for your law firm.

If you just need more marketing ideas for law firms. Shoot me an email at any time to start up a conversation.

5 Tips For Successful Property Management Marketing in 2018

Are you short on time? Obviously, we all are. This is likely even more true if you are an entrepreneur and run your own business. As much as other would like to think entrepreneurs are all super rich and make money online without ever actually working, this couldn’t be further from the truth.

In fact, this is how it is across most industries. When you are a business owner or an entrepreneur, there is a lot you have to worry about on a daily basis. This also applies to offline businesses that focus on property management, real estate, and more.

In addition to running your business, one also needs to know how to effectively promote it and to continually generate new leads, sales, and revenue over time.

While marketing isn’t something you can master overnight, when you put the time in, it yields major benefits. One, in particular, is an increase in clientele which means your business will grow. The problem is, most businesses know how to ‘run their business’, but not how to effectively market them online.

Don’t know where to start when it comes to property management marketing? Let’s take a look at a few effective ways to gain more clients and increase brand awareness.

Here we go!

Stay on Top of Reviews

As with any company, there are places for customers to go to share their good (or bad) experiences. Owning a property management company means you’re responsible for keeping both your client and the tenants happy.

Thanks to the power of Google and online reviews, just as important as what’s ranking on the first page for your name and brand, is the visible ratings as well. Search for something like “new york property management” and you will see results like the ones below. Even with a super high rating of 4.6, it’s likely the other two listings with a 5.0 rating will get more attention and clicks.

Unfortunately, controlling the influx of negative reviews isn’t viable. That said, see if you can reply to those who left one- and two-star reviews.

Normally, people turn to review sites when they don’t get a solution from a company right away. Instead of worrying about all the negative reviews out there, focus on solving their problems. You never know, they may edit their review to a higher rating after you replied.

Create Valuable Content

While those years of experience help you get your job done, you can also choose to share it with the digital world. Content creation, preferably in the form of blogging, is proven to generate leads.

When you create content that people find relevant and valuable, they’re going to share it with everyone they know. That gets your name out there which means those looking for a property management company will be more likely to hire you.

Learn SEO

If hearing that term either has you confused or cringing, don’t worry. Search engine optimization is nothing to fear.

First things first, you’ll want to research which keywords people are using when wanting to hire a property management company. Once you have a handful or so, incorporate them in all aspects of your business—social media, website, even blog posts.

Don’t forget that local SEO is crucial as well. Take One Touch Property Management for example. They clearly state that they serve areas from West Palm Beach to Indian River counties. When you visit their site, you will also find a lot of ‘property’ related text on their site. Not only does this provide value to the end user, it can definitely help with SEO and long-tail/local rankings as well.

If you don’t have a blog or many content pages in place on your site, it’s best to try and create content like the example above for your main page. After that, you’ll want to focus on getting your name on other’s people websites. The art of the backlink can drive more traffic to your website (or social media) which can ultimately mean more sales.

SEO is something that’ll always require attention as search engine’s algorithms constantly change. It’s important to do an audit of your website and social media at least monthly to ensure you’re still relevant in the digital world.

Become the Authority within Your Industry

In the world of property management and realty, it’s important to have a great first impression and brand. When someone searches for your name in Google, what do they see? If it’s not great, this could instantly be losing you a lot of business.

Reputation management and controlling what comes up in Google for your name or brand can mostly be covered under the SEO tips above. However, there are others ways to stand out from the crowd and become the authority within your local area or niche realty space.

One such method is to get interviewed on other realty sites, take part in expert roundup posts. You can see a live example of this in the future of real estate roundup, which features answers from a bunch of realty experts. Not only does each expert get their name, expertise, and site featured, they also get the free exposure and branding associated with being on the site as well.

Another creative idea is to published visual content on sites like Slideshare, or creating free infographics that can be used to share realty and property management tips. This type of content can then be shared on other sites and then link back to yours — this improving not only it’s authority and traffic, but also it’s search rankings as well.

The more positive exposure you can bring towards your name and brand, the more likely you are to have a great first impression and better business experiences.

Work on Your Photography Skills

What makes a property sell? You could say it’s the amenities or how close it is to a park but ultimately, it comes down to the photos.

A perfect example of this can be seen in this example photo below from FitSmallBusiness. Along with the 27 expert tips on their site about how to showcase properties to get attention, the visual aspect is one of the most important factors. While both images below are the same, the one on the right clearly pops and makes you want to see the property more than the other one.

Blurry, grainy photos don’t result in sales. Photos that are bright and show off a property’s best features will.

But don’t think you need to hire a professional to get the job down. All you need is good, natural light and maybe a photo editing app or two to make details stand out.

Ready to Conquer Property Management Marketing?

While marketing is no easy feat, you can’t let it fall to the wayside. Dedicating time out of the month will ensure you’ll stay on top of your property management marketing game.

SEO, expert roundups, content creation and problem… it’s really all too much for one person to manage. If you need some help or guidance, contact me today and I’ll point you in the right direction!

How to Better Understand Your Products to Improve Customer Value and ROI

If you ask the average person what it means to create value with a product or service, most will probably say something to the effect of saving money or offering a substantial discount. They wouldn’t be wrong, but they wouldn’t be completely right either. It’s quite similar to the days of when an affiliate marketing conference is full of a bunch of ad networks and when you ask why they are the best, they will reply “We have the highest paying an best quality offers” — which got really old, really fast.

In the business world, we define value as the degree to which a product or service enriches life, fulfills a need, or solves a problem. Sales and marketing professionals long ago figured out that people don’t buy just to possess an end item or service, but to fix or improve something in their own lives or business. While this is especially true for B2C, it also holds for B2B as well.

Many businesses fail to close deals with other businesses because they don’t understand what their prospect is looking for (the Buyer Concept), and even worse, where they can create value for that business. We often default to saving cost and trying to underbid our competitors, but that’s a tactic that has become less and less effective as the years have gone by.

If we want to get the most out of our sales leads, and increase both our conversion ratios, ROI, and profit margins, we need to start understanding where we create value, and who our ideal customers are. This can often be done if you can imagine yourself as the actual customer of the product, but there are many other ways to improve on this as well.

Know Your Business

When someone asks you, “What does your business do?” you probably have a good answer already prepared. “We produce high quality automotive parts.” Good for you. But if instead you were asked, “How does your business create value?” what would you say?

Before we can hope to create a strong customer base, we need to understand what it is we really offer with our products and services. Cost is definitely an element that we can influence, and it plays a factor in many deals, with the majority of businesses, but it’s not the end-all, be-all that many perceive it to be.

This is often best accomplished by those individuals and brands that actually have a passion for what they do.

Value can also be quantified in saving time, avoiding hassle, increasing capability, ease of use, or access to new resources. Emotional factors such as reducing anxiety, fulfilling a dream, or making a new connection are also viable elements of value that you can introduce.

Regardless of what your product or service is, understanding where your business introduces value is the first crucial step to making the most out of your marketing and sales efforts.

Know Your Customers

Once you’ve established where you can introduce value, your next challenge is to identify what group or groups of people will readily buy from you, and more importantly, be a good fit for your business. Finding your ideal customer is a challenge that every business inevitably faces, but if you don’t, you’ll flounder to create a customer base that will sustain you, or allow you to grow.

The easiest way to understand those demographics that will make up your ideal customer is to create a Buyer Persona for each one. These are hypothetical, broad snapshots of the typical life, values and buying habits of the people you want to sell to. Buyer Personas are critical whether your focus is B2B or B2C.

The following decision and profiling examples are crucial when trying to figure out who your ideal customers are.

  • Pool your personas into a few target groups.
  • Get to know those personas.
  • Create profiles for each persona.
  • Develop content and messaging for each persona.

For example: if you make high quality automotive parts, you might create a Buyer Persona called Steve the Service Manager. Steve works in the Chevy dealership in his hometown, and his job is to make sure the service department runs smoothly. He values saving money, reducing time spent on each vehicle repair, and using high quality auto parts with a service life of at least five years, backed up by at least a two-year warranty from the manufacturer.

Your business makes high quality auto parts with three-year warranty; your pieces can be easily installed in most Chevy vehicles very quickly; you offer discounts on bulk orders. You just made Steve’s day.

It’s critical to know who will buy from you so that you also understand who won’t buy from you. You need to know who may be willing to buy but you can’t really help, so that you can avoid them. It’s not an effort to be more elite or high end (although you can certainly market that way, if that’s what you want your business to be). It’s about avoiding wasted time, money, effort, and buyer remorse.

Get the Leads; Close the Deal

Once you’ve established both where you bring value, and the customers who are looking for those same elements, you’ll have a much easier time prospecting and generating leads. Your next step is to ensure that your sales and marketing teams understand the elements you’re strong in, and where you’re lacking. To help your sales and marketing teams even further, you can even outsource your lead generating activities, saving you time and money, and allowing your teams to maximize their money-making efforts.

To summarize:

Understand yourself, understand your customer (or those you want to be your customers), and then cater your marketing efforts to those strengths. No matter the business market, the product, or the services provided… this is the business marketing strategy that continually works time and time again.

To use a cooking analogy – without a clear picture of what you bring to the table, and who wants to join you, you’re essentially opening a cookbook to a random page, preparing a meal, and praying that someone will eat it.

No it’s time to apply these same working methods and ideologies to your own business and marketing efforts.

7 Things to Remember When Creating a Whiteboard Explainer Video

Whiteboard explainer videos are a great way to communicate with your target audience. You can use whiteboard videos to explain a process, illustrate a new product, and even give a step-by-step tutorial on how to do something.

Explainer videos are one of the best ways to sell a product. Statistics and studies on explainer videos show they are one of the most effective methods of reaching people and keeping their attention through your call-to-action.

Types of Explainer Videos

There are many types of explainer videos, but they all have one thing in common: they explain a product, a service, a process, or a brand in ways that are relevant to the customer. Usually, the customer is looking for a specific kind of information to help them understand something about a brand or process. They find the explainer video on YouTube or social media that helps them make sense of things. This gives them valuable information they can then use to do whatever it is they need to do.

Some of the major types of animated videos are character animations, 3D animation, and stop-motion video. These are the most common. Character animations focus on characters that go through the action of a script compellingly and interestingly to portray a position or process that viewers want to know. These types of videos can be quite effective if they are backed up by a compelling script.

3D animation is the newest type of animation for cartoons like you might see in a Pixar Studios video such as Toy Story, for example. These larger-than-life animations attempt to bridge the gap between the earlier 2D animated cartoons and the real-world environment so that they have a more realistic look. Stop-motion video uses a type of ‘one-frame-at-a-time’ process that creates animations from time-lapse frames. This is an old-fashioned type of animation but is still used today in some contexts.

Why Whiteboard Video is So Popular

Whiteboard video is one of the newest types of animation that has caught on with the corporate and business world because of it’s potential to increase sales. People are compelled to watch these types of videos because of the way it takes you through the process step-by-step with a drawing hand. It’s like watching an artist in real-time. Perhaps one of the appeals is also that it seems to mimic a teacher writing on a board in a classroom. This may have some psychological significance to people who remember learning this way while they were a youngster in school.

Psychological Research

There is also some psychological evidence that whiteboard videos and visuals keep the attention of the average person longer than other types of media. Not only is this being see across various markets and platforms, it’s likely also obvious when you come across a regular video and one that is an explainer video. There is just something about them that makes you want to keep on watching until the end.

If we take a look at some of the engagement stats from 2017, we will find that Facebook has found amazing success with the addition of video to their platform. Such stats include Facebook video being rated as the number one social channel for video, and Facebook video reach seeing more than 135% organic reach over photos alone.

Facebook isn’t the only one benefiting for visual and video marketing — as YouTube continues to see massive growth as well. The leading video platform is now reaching more 18+ year olds on mobile than any other cable TV network in the world today. You can see more of the latest video stats here, and how the future of the internet is clearly moving towards a visual and video standard.

Why do whiteboard videos work so well?

One of the main reasons whiteboard videos work so well for explainer videos is that the viewer follows the whiteboard as you “sketch out” or write the information and they feel as though they are looking at a “live” drawing that is unfolding before their eyes. Most importantly, they are more likely to follow your presentation to the end so that they hear or see your call-to-action and act on it.

7 Things to Remember When Creating a Whiteboard Video

If you want to create a stunning whiteboard video that your audience will connect with and remember, keep these seven things in mind before you start.

1. Find a reliable designer for your software solution to create whiteboards.

Most people don’t have the time to create their whiteboard video. While there are some online solutions that you can do yourself, it still takes time to put the animations and graphics together, add music, text, and titles, and render it to a final video that people will appreciate and respond to. One great solution is simpleshow.com. With this solution, you’ll be able to put in your order for a whiteboard video and have the professional team at Simple Show do it for you.

If you would like to try your luck at creating an explainer video on your own, while also saving some money in the process, they also have a self-serve solution at mysimpleshow.com. Again, there are no design skills or technical experience required. It’a all done through a simple drag and drop platform.

2. Focus on your primary message.

One of the problems that arise when creating a video explainer is that your message can be confusing to the viewer. You need to focus on the specific message that you want to communicate without complicating it for the viewer. You can do this by cutting out the clutter that might be inherent in your message and summarize your points in an organized way.

3. Make it entertaining.

One of the reasons people love to watch animated videos is that they are entertaining. The movement of the animation keeps the viewers’ attention while you explain the most important points of the product or company you are advertising. Even corporate executives prefer watching an animated or whiteboard video over a “talking head” or live action video due to the level of interest they have in this format. Most executives also report that they prefer animated or whiteboard video formats over text-based information.

Need an example of just how entertaining and attractive animation can be? Just take a look at one of Google’s daily creations of their name and logo in the art below.

4. Focus on the characters.

One of the main reasons people connect so easily to animated or whiteboard video is because the characters draw them into the action. People connect to the characters more than the action itself. Then the character takes them through the experience via their dialogue and action that they do in the video or movie. By creating interesting characters that people like and can relate to, you will be able to pull in your target audience and keep their interest through your entire message. Getting them to your call-to-action is the goal, and whiteboard animations can do this for your brand.

5. Write a great script.

Most whiteboard videos use a “drawing hand” to present your message, drawing pictures of things and objects that are relevant to your message. The script is important because it helps take the viewer from the introduction to the conclusion by drawing and narration. The narration is important because it is the audio part of the video that helps keep the attention of the viewer through the journey. Well-written scripts are critical to keeping their attention and focusing on the most important part of your message. If you don’t know where to start with a script, sketch out what you want to include in your script, then give your project to a professional whiteboard creator to put it together for you.

Explainer video scripts can be broken down into three parts like in the visual below. The beginning, middle, and end, will each play an important role in the progression of your storyline and video.

6. Use color and graphics to improve engagement.

You may not know this, but you can include color in your whiteboard videos. Many people think you can only create black and white images or videos. Depending on the software system you use, you can often color in the background or much of the whiteboard animation including scenery and objects. This may make the video more compelling for your viewers. Add graphics, titles, and narration also to draw in more views and engage your audience.

7. Focus on your call-to-action.

Your call-to-action (CTA) is the result of your work, and you should always focus on this as the most important aspect of your whiteboard presentation. Every frame counts, but ultimately, you need to keep the attention of your audience until you get them to the final frame where you present your call-to-action.

In the final CTA, you should include the following things:

  • Specific actions you are asking them to do
  • Link to click on to perform the action
  • Contact information
  • Website URL or landing page

The presentation itself should do the selling so don’t try to keep selling in the call-to-action. Think of this as the final part of your performance that you create to invite your viewers to action. If you have done an excellent job within the central part of your presentation, you shouldn’t have any trouble getting people to click on your CTA.

This is the goal of a whiteboard presentation if you are selling something. If you want people to subscribe to your newsletter to be reminded of upcoming offers or other things you are trying to promote, you can also include these in your call-to-action.

How to Get Started with Your First Whiteboard Explainer Video

When it comes to creating a professional and exciting whiteboard explainer video, one of the first things you will need to decide on, is if you want to create one on your own or outsource the process.

As mentioned earlier in the article, there are plenty of professional solutions out there to choose from, or even a few self-serve video creation tools that can be quite useful as well.

No matter what solution you go with, take a look at some of the example videos that can be found on each of these sites. Once you’ve made a decision on the best option for you and your brand, it’s then time to let the experts work their magic, or putting in the time and expertise to bring your idea and content to life.

Once you create a whiteboard video, you’ll wonder why you didn’t do it a long time ago. Start creating compelling content for your target audience today.