Neil Patel Ubersuggest Review: Best SEO Tool and Features

When you hear different names, you immediately think of different things. If I were to mention the name Lebron James, you would immediately think about basketball. Tony Robbins and you would think a motivational speaker. Neil Patel… and you would likely associate his name with online marketing and SEO.

More often than not, SEO is the interlinking term commonly used with Neil. And this also makes perfect sense, as the release of his latest project, Ubersuggest, is quickly becoming the go-to solution for SEO analysis and keyword research.

With so many different marketing tools and solutions on the internet today, it’s easy to find yourself left with endless accounts that you are likely paying for, yet also many that you aren’t using. This ultimately can add up to thousands of wasted dollars every year, while also leaving yourself asking what you really need?

In short, you really only need a handful of tools and tracking solutions to run a successful business online, and many of them might have alternatives that you might find to be cheaper, yet just as good–if not better.

A perfect case of this would be with Ubersuggest, as it provides nearly the same keyword tracking and site audit information that competitors like Ahrefs and SEMRush, but for free!

It’s one thing to say why a site or solution is great, but it’s another to actually walk through it. So that’s exactly what I wanted to do today.

Let’s walk through some of the great features and tools that Ubersuggest offers for free to any and all of their site visitors.

Ubersuggest Review – All in One SEO Tool

Unless you’ve been hiding under a rock, you probably already know who Neil Patel is. And if you follow Neil, you likely already know about Ubersuggest. If not, it’s an all in one SEO tool that makes keyword tracking and competitor analysis super easy, and best of all… free!

Through the use of Ubersuggest, anyone can visit the site and type in their site URL or preferred keyword. Without the need for registration, the platform will instantly shoot out a data report like the one below. 

As you will see, it looks just like the dashboard area for many of the leading SEO tools and tracking solutions. Easy to read, navigate and understand… even for newbie site owners and bloggers.

However, this is just a quick introduction to what Ubersuggest has to offer. Let’s now take a look at some of the quick and easy SEO and tracking tools offered by the site.

Ubersuggest Keyword Ideas

Right now, we are living in a world of content overload. There are currently now more than a billion websites and blogs that are actively creating new content all the time. Throw in the massive content being created by a billion YouTube members and another few billion users on social media, and you are pretty much well beyond content overload.

With this in mind, content creation and ranking in Google is still one of the most sought after and competitive ways to get free traffic to your site. This means content creation is still a must, but you also need to be smart about it.

Instead of spending hours of your valuable time on writing new content and publishing it to your site, more time should be spent on the SEO and keyword research process. As much as we would all like to rank for generic and big money keywords, it’s just not going to happen.

For times like these, this is where the Ubersuggest Keyword Ideas tool comes in handy.

A good example of this would be if you had a blog and wanted to write about “instagram influencers” and ideally rank for this term. By first plugging that phrase into Ubersuggest we can see the following.

Ubersuggest is great because it quickly provides all of this useful information and stats for free, but also because of the way it breaks it down. 

On the left side, we can see a set of keywords that are relevant to the original phrase we put in. In this area it also shows the search volume, cost per click average and difficulty scores.

On the right side, you have a breakdown showing the sites already ranking for this term and giving you an idea of what it would take in order to outrank these sites. This is quickly summarized by the Neil Patel reference at the top that says “The average web page that ranks in the top 10 has 29 backlinks and a domain score of 84.

For any site owner or brand that is serious about ranking at the top of Google for their desired keywords and phrases, this type of search tool and data is an absolute must. For even deeper analysis on the many different directions you can go with this data, the Content Ideas tool will grab your keyword data and profile you with a list of relevant top ranking articles.

All of this data can be pulled up for free when visiting the site, or stored for future reference when you create a profile and connect to your Google Search Console account.

Improve Site Rankings with a Full Site Audit

As mentioned earlier, it’s getting harder and harder to rank at the top of Google. While methods like content creation and link building work best, you still need to work on the foundation and incoming/outgoing links to your site as well.

For this, it would be ideal to run a full site audit through Ubersuggest. You can see a preview of what this would look like in the screenshot below.

Again, this is free to all users who access the site. If you have a larger site or are looking for as much information as possible, it’s recommended to go with one of the premium monthly plans so you can track all data and your progress month after month.

After running a site audit, Ubersuggest will provide you with a number of stats and related information based on your site’s power, rankings and health. Such elements include an On-Page SEO Score, Organic Monthly Traffic, Organic Keywords and the Number of Backlinks.

All of these data points are quite useful and cool to see, but the Health Check on your site is where the audit really provides value. These will be in the form of Critical Errors, Warnings and Recommendations, which should all be attended to and then refreshed to make sure you make your way through all of the requested changes.

As each of these tasks are completed, your site score will improve and search ranking improvements usually follow. Again, with a profile in place, you will be able to continually run new audits on your site to make sure they are always performing in the best possible way.

Is Ubersuggest Really Free?

Throughout this review article, I’ve been referencing that Ubersuggest is free. I’m sure most of you are thinking there’s a catch or that there is some free trial and upsell associated with it.

Getting right to the point, it’s free.

If you were to visit the site and wanted to start using the tools and tracking reports we featured above, they are all free to access. Some may come with data limitations, but the option is always there to create a free account where you can connect to your Google Console, which will allow site owners to log in and track the growth and rankings of their site.

For users with multiple sites or looking to dive into even deeper statistics and data, there are premium plans catered to the needs of larger site owners, business and brands or SEO agencies. These paid plans start at $29 a month and offer more analytical data, project reports and user access, while also coming with a free 7-day trial.

As you will see from the comparison chart above, Ubersuggest is just a fraction of the cost in comparison to what other well-known SEO tools are charging. 

How to Rank Higher with Ubersuggest

Now that you’ve seen what’s possible with Ubersuggest, it’s time to start using the site and it’s powerful set of tools to your advantage.

This is as simple as visiting https://neilpatel.com/ubersuggest/ or typing in “ubersuggest” into Google. Once you get to the site, enter your site url or preferred keywords. Ubersuggest will do the rest for you.

Then it’s up to you to decide if you are good with visiting the site whenever you want to look up some quick data, or creating an account to track and monitor your site’s rankings and growth over time.

Either way, the ease of use and powerful tools offered by Neil’s latest project is sure to provide site owners on a budget with everything they’ve always hoped for, while also not having to re-invest a ton of money in the process.

Be sure to check it out and see how you can start improving your site rankings today.

How to Hack New Website SEO Like a Pro in 2020

Do you have a new website and you’re trying to learn new website SEO to get some traffic flowing into your website?

With almost 1.8 trillion websites online right now, it can seem like a daunting task to get attention in the search engines. There are things you can do to give your new website a good base for SEO.

Continue reading this article to learn more about the best SEO strategy for a new website.

1. Get Your Google My Business Listing

Your Google My Business listing is free but it can give you a nice look in the search engines if people search your business.

You can optimize the content with keywords, photos, and even social updates. Having a Google My Business listing helps your business since you can link to your website from the listing and is likely one of the positive signals for SEO.

2. Create and Submit Your Sitemap

Sitemaps make a list of all the pages on your website and submitting your sitemap will help Google and Bing find all of the pages you are trying to get attention for.

As you add new pages, you can update and resubmit your site map.

3. Target Low Competition Keywords

When you’re just getting started, it is going to be more difficult for you to get traction in the search engines. Targeting low competition keywords will allow you to start ranking for keywords and getting some traffic to your site.

Once people start visiting your site, there will be other signals such as time on site, bounce rate, and click-through rate.

4. Create a Content Plan

If you want to get a lot of traffic from SEO, you need to have a content plan that is going to back up that goal.

When your site is new and only has a few pages, there aren’t a lot of opportunities for search engines to rank your pages. Put together a realistic content plan and know how much content you’ll really be able to put on your website.

Once you have your content plan in place, for best results, stay consistent with your content creation.

5. Build Links

Even though you can buy website traffic to show the search engines that your site is alive and well, you should also build links to your content. Without links to your content, it is going to be difficult to rank.

There are a lot of ways to build backlinks, but some of the most popular methods are through social bookmarking, guest posting, and influencer marketing.

You’re a New Website SEO Pro

Now that you know these new website SEO tips, you can start to work on building a good foundation for your website.

Do you need more tips and tricks for getting your online business off the ground? Our site is full of articles that can help you as you’re building your online empire.

Browse our site, find your favorite SEO articles, drop a bookmark and come back again soon.

8 Things High Ranking Websites All Have in Common

Did you know that, on average, the first organic search result from Google gets 32.5 percent of the total traffic share? Did you also know that sites on the first Google search results page receive a whopping 91.5 percent of the total traffic share?

Basically, if you want people to click on your website and see what you have to offer, you need to be on that first page and as close to the top as possible.

Getting there isn’t exactly an easy feat, though, especially when you’re part of a competitive market. It is possible to improve your ranking, though.

Read on to learn about eight of the characteristics all high-rank websites have in common. If you can make these improvements to your site, you’ll be amazed at how your position improves.

1. Security and Accessibility

Website security and accessibility play a significant role in how well a particular site ranks on Google (as well as other search engines, for that matter).

One way to indicate a secure and accessible website is the type of URL your site has. If your URL is one that search engine bots can reach and crawl, with ease, your website will be rewarded with a higher ranking.

Some ways you can make this happen are by installing a robots.txt file. This tells Google where it is and isn’t able to look for information about your site. A sitemap that lists all the pages on your website is imperative as well.

Having an “HTTPS” at the front of your URL is better than an “HTTP,” too. It doesn’t hold as much weight as these other factors, but it still can help.

2. Fast Load Times

The best Google sites tend to have very fast load times, too. The faster your pages load, the more likely it is that people will stick around to see what’s on them.

There are plenty of ways to speed up your load times, from getting rid of clutter to compressing images. Talk to your web developer to figure out how you can start to make your site more efficient.

3. Mobile Friendliness

These days, the majority of online searches come from a mobile device. If your website doesn’t look good on a smartphone or tablet, people are going to be less inclined to spend a lot of time on it.

If you want to enjoy a high ranking, make sure your website is optimized for mobile devices. The easiest way to do this is to work with a developer who specializes in this aspect of website building and design.

4. Higher Domain Age

The longer your website has been around, the easier it’ll be to get on top Google sites lists. In most cases, sites that have existed for less than a year are less likely to rank near the top of any search engine results page.

If your website is less than a year old, don’t give up hope. You can still implement these other practices to boost its ranking and help it reach a top spot faster.

5. Technical Optimization

Technical optimization is an often-overlooked component of search engine optimization. It plays a key role in improving search engine rankings, though. Some important technical aspects to consider include the following:

  • The use of keyword phrases in your website’s page titles
  • Using header tags to organize content and create a hierarchy
  • Writing a clear and concise meta description
  • Using keyword phrases in your images’ alt tags

Many people overlook these factors when trying to optimize their sites, but they can make a significant difference in your website’s overall performance.

6. Optimized Content

As stated in the article, Buy Guest Posts On Real Blogs With 1000+ Organic Monthly Traffic, one of the only trustworthy metrics to how much Google favors a website is how much organic traffic that website receives monthly from Google.

Of course, bringing in organic traffic is difficult. One way to increase the number of people visiting your site is to make sure your content is well-optimized.

There are lots of ways to do this, including the following:

  • Including the right keywords in your content (in an organic, non-forced way)
  • Answering common questions
  • Using videos and infographics to appeal to a wider range of visitors

Writing long-form content is also helpful. Posts that are in the 2,000-word range tend to outperform those with lower word counts.

7. Positive Social Signals

Google wants to see how your website is performing on social media. Positive social signals can lead to higher search engine rankings. For example, if lots of people are tweeting links to pages from your website or sharing them on Facebook, that will reflect well and lead to rewards from Google.

8. High Click-Through Rate and Low Bounce Rate

When determining where to rank a website in search engine results, Google’s algorithm will pay attention to your website’s click-through rate as well. This refers to the number of clicks your website receives from people who have typed in a particular search term. The higher your click-through rate is, the better off your site will be when it comes to rankings.

It’s not good enough just to have a high click-through rate, though. You’ll also need a low bounce rate.

Bounce rate refers to the number of people who click the “back” button and leave your website, as well as how quickly they do this after visiting your site. If the majority of people who visit your site click away within a few seconds, that’s a red flag to Google and your site will be penalized.

Join the List of High-Rank Websites Today

As you can see, there are quite a few characteristics that all (or nearly all) high-rank websites share. If you want your website to be counted among this group, you need to know what not to search on Google and, instead, make sure you’re doing what you can to implement these changes and improve your site.

Do you want to learn more about improving your web presence and raising your Google site’s ranking? If so, check out some of our other helpful blog posts and digital marketing resources today.

Neil Patel Reviews Google’s New Link Building Guidelines

Neil Patel and SEO go together like peanut butter and jelly. Search for anything related to SEO, content marketing or affiliate marketing in Google… and you are sure to find one of Neil’s articles, companies or interviews ranking right at the top of the search results.

Millions of site owners, brands, and entrepreneurs end up on Neil’s site every month seeking his latest expertise and wisdom on everything from how to start a business, ranking higher in Google, or creating content on websites and social media that gets attention. It’s also not just his own site, but plenty of others where Neil Patel has been featured, cited as an expert, or even listed as a speaker or influencer to follow.

With all of this in mind, Google has recently been coming out with some changes and new site owner recommendations of their own – which Neil Patel also reviewed, documented and broken down into his own working protocol, making it easier for the rest of us to understand as well.

Let’s take a look at what’s making headlines in the world of SEO, what Neil has to say about it, and how I believe today’s marketers should adjust their activities accordingly.

The Landscape or SEO Today and How Google Looks at Links

Flash back a couple of decades ago to the days of Yahoo Search, Altavista and even Excite – everyone was trying to game the system and figure out how to rank their sites at the top of the search engines for big money keywords that would send them floods of traffic. Jump back to today, and nothing has really changed – except that pretty much all of the focus is on Google now, and Google has gotten better and better at out-gaming the games.

In 2019, Google pretty much controls the internet, making them the gatekeepers of information that people find when they search online. It’s been documented that there are hundreds of different data points, methods, factors and algorithms that go into determining where a given site’s pages rank for keywords – but for the most part, it’s usually a mixture of content quality and backlinks that have the most influence.

Neil Patel, for one, is of the belief that when done right, link building is more or less a future-proof SEO practice, and I’m inclined to agree. As he puts it in his review, “links will always be hard to come by, so they will be part of their algorithm for the foreseeable future.”

It’s just that compared to yesteryear, today there are also a ton of other factors that influence when, where and how a site ranks. Also, don’t forget to throw into the mix that there are now more than a billion active sites online, which are all competing for those same beloved search results.

Google Wants All Links Marked As What They Are

As Neil points out in his review of the latest SEO changes, the biggest adjustment that we need to know about today is Google requesting that everyone start labeling the type of links on their sites.

While this type of transparency is “good practice,” I’m predicting that it’s really not something you are going to come across on most websites. Unless, as Neil notes, “if Google starts placing some value on these user-generated links, it can help boost your rankings,” in which case there could be a bit of a gold rush.

Factor in that most site owners don’t want to put in the time and effort to label their links, and then another half of the internet (general bloggers) have no idea what SEO is or how to label links… often times it just seems like banter to throw something like this out there for the top SEO agencies and gurus to fight over.

And as for Neil Patel’s business interests… well, no matter what happens with Google and SEO in the future, he will be fine. As more site owners, bloggers, and brands continue to share his content on social media and publish reviews of the Neil Patel Digital agency, he will still have a virtually endless supply of traffic coming to his various media properties and presences from all directions.

You can see Neil’s breakdown of each of these new link policies and html “attributes” in the screenshot below.

Neil’s article also went into more details on what these link commands individually mean, and why Google even put them in place. Which was summed up by Google in the following:

All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems. – Google

With Google advancing their technology all the time, I wouldn’t be surprised if they had already collecting signals based on all of these html attributes in order to run ranking algorithm experiments that are already underway.

And at the same time, when you think about the “rel=sponsored” tag, you aren’t going to see many brands requesting this type of link on your site. Some of the largest brands in the world might, if they are running an obvious campaign through a large SEO or outreach company – but most of these brands want the SEO juice, and don’t want to be seen as buying “sponsored” links either.

In any event, if this is something you are currently freaking out about and trying to implement overnight, no worries. Google says this implementation won’t go into effect immediately, and site owners will have until March 1, 2020 to start setting the link attributes throughout their content.

“It will probably take another year before they really catch on,” says Neil, “which means for now you will just have to focus your efforts on dofollow links.”

Just Backlinks and Articles? Throw in Social Media as Well…

And regardless, as much as we would all like to think SEO and ranking in Google is just a matter of writing super high quality and long form content, along with getting as many quality links as possible… that’s no longer the case.

One thing that Neil does not point out in his article, in my opinion, social media is going to play an increasingly important role in all of this as well.

Without getting into too many technical specifics, Google loves social media, and they want to see more social shares, clicks coming from Facebook and Twitter back to your site, and also for content on your site to have social sharing buttons and embedded content as well.

After all, it’s all about user experience right?

You can even throw the case out there that “bounce rates” play a big role in the SEO process, and if you are going to run ads on social media to your existing audiences and fans… they would likely spend more time on your site than a random visitor, right?

These are all fine things to consider for now, but who knows when and how Google will change their perspective on these link factors in the future.

The Business of SEO and Where We Are Headed

In the world of SEO, all eyes are on Google. They are the king of search traffic – whether it’s desktop, tablet, or mobile browsing.

They are also the beginning and end of all decisions as to who ranks at the top of the search engine, and why.

This all helps the “business of SEO” as well. With such madness happening on a daily basis, and businesses of all sizes fighting for position, this just leads to more money being spent in an extremely competitive industry.

As I noted above, Neil and the enterprise companies that hire his agency will likely continue to see great rankings indefinitely. The bigger concern for everyone else, is the question of what will happen to your blog, business or brand if Google changes up their search algorithms and your site is no longer to be found?

Latest SEO Trends, Tips and Discussions to Improve Rankings in 2020

SEO… no matter what year it is, what your business focus, or what industry you are in, it’s always going to be a discussion.

When someone types something into Google, they actually are in buying or engagement mode. It’s not like social media where everything is scattered and your ads just happen to appear to an audience while scrolling through their feed. Throw voice search and mobile usage into the mix, and rules are changing at even faster rates.

If someone searches for something on Google, they are looking for information, to be entertained, or to purchase something. This is why Google Ads has always worked so well — as it’s hard to find a more targeted audience and monetization opportunity.

Even with all of that in mind, SEO and how to effectively rank content and websites in Google is still changing all the time.

What’s New In SEO In 2020

To help in the never ending journey to rank your site content higher, let’s take a look at some of the recent trends and discussions in relation to SEO in 2019.

Should you be linking out to other websites from your own?

With so much focus on link juice and getting the domain and page authority of your site up, there is often a concern for when sites should link out to other sites — and if they should at all.

This was actually a topic of discussion during one of the latest #AskGoogleWebmasters video series (a new series from Google) and was also featured on SERoundTable. You can see the short video and answer below.

This obviously isn’t brain surgery, and there have been many tests by site owners to see if linking out to other sites actually helps with their own SEO or not. This can also be affected y whether such links are DO or NO follow.

In summary, (as provided by John Mueller’s answer):

I would watch out for a few types of links though. In particular if you’re linking out to a site because of an arrangement, like you linked to me and I’ll link to you. Or because it’s an advertisement or if it’s being done in your site’s comments and you’re not really sure how good those links are.

So the best answer here? Leave the outbound links to high-quality sites and only those you are referencing to back up a statement or to provide further value to your audience.

How does Google Rankings actually work?

This has been one of the most commonly asked questions over the past two decades ever since Google first came out onto the scene. However, only the most important and secret people at Google really know the answer — and to be accurate, it’s actually changing all of the time.

Search Engine Journal has a recent article on this, which highlights and mentions the following:

There are hundreds/thousands of ranking factors. Google doesn’t tell us what they are in detail (which, by the by, seems to me to be reasonable).

They do tell us that they group them: Topicality, Quality, PageSpeed, RankBrain, Entities, Structured Data, Freshness… and others.

From a site owner and content marketer perspective, most of us are only looking at SEO from much smaller variables — which is often content, keywords, and building backlinks.

Val Zamulin, founder of Seologist, recommends that every site owner take advantage of every once of information Google occasionally leaks in reference to how their algorithm works. During a recent interview, Val went on to state:

One of the best ways to continually compete in the world of SEO and getting an edge ahead of your competition, is to track the performance of your main site and inner pages within a heavy data excel or Google docs sheet. Such information contained within the report should include the basics of site rankings, keywords, and in/outbound links — but to also include updated reports and data on pagespeed, rankbrain and last updated post data as well. By having all of this information documented and outlined in front of you, it will make for a much improved SEO report and strategy for tracking results and performance over time.

Such methods are also outlined within the full article from SEJ, as they have several documents and sheets ranking Google Ranking Factors, the power and influence of rich elements, bid based bidding, and how to also factor in multi-device rankings.

At what point should a website start focusing on SEO?

This is a very similar question to one we often hear in the monetization and affiliate marketing space — which is when should you try and start making money with your site? The difference between this question, and the original SEO-focused one we pose above are two completely different topics and worlds apart.

For the sake of this article, we will focus just on the SEO question, but if you would like to learn more about web you should focus on site monetization, you can read up/listen on that here.

In reference to when you should start SEO for a website or blog, the answer is FROM DAY ONE — even if your site isn’t ready to launch yet.

This can best be summarized into the following elements and factors: (source)

  • Creating an optimized Coming Soon page
  • Optimizing for mobile users
  • Increasing site speed
  • Using long-tail keywords
  • Creating an XML sitemap

If you are launching a WordPress site, this shouldn’t be hard to accomplish — as there are many free plugins that can help with this.

However, keep all of these elements in mind and try to improve the performance of your site to the MAX before officially going live with your site.

Making sure your site speed is fast as anything, that your site is already optimized for mobile and all devices, and also is already ranking in Google (even without any real content), are all ideal and a great way to give your site a mega boost when it’s first launched and ready to go.

SEO starts from day one… and never ends. This is something that every site owner needs to remember and keep working on for the life of their site.

SEO Today, Tomorrow… and Years To Come

SEO is changing all the time. It’s not just about content, keywords, and backlinks, but also adapting to the way Google ranks content and how audiences search for it.

With voice search and mobile now being used more than ever before, search phrases and keywords are no longer what they used to be. Forbes even went on to state “By 2020, 30% of all website sessions will be conducted without a screen.” — and that same article also went on to say “By January 2018, there was an average of one billion voice searches every month, proving that voice search is on the rise.

With this information now in hand, does that change or effect your SEO and content marketing strategy in anyway? It likely does.

SEO is here to stay and will greatly influence the way individuals search and find content online. And while it might be here to stay, the way it works today likely won’t be the same way it works tomorrow.

How to Improve Local SEO Results When Using a Digital Marketing Agency

Running a business can be very rewarding and exciting, but there are also many challenges that you have to try to overcome. One of these barriers is the stiff level of competition you face, no matter what industry you are in. If you want to be able to compete effectively with rivals, you have to ensure you have a solid marketing strategy in place and that the solutions you use actually work.

Unfortunately, just ‘creating content’ is never going to get you there. To rank in Google, your site will need powerful backlinks to improve the Domain Authority and Page Authority rankings of your site. Without these in place, your site will likely be found in Google for a wide range of long tail keywords, but likely somewhere between pages 10 to 100 — which is pretty much useless.

In order to effectively rank online and compete against already established sites, you will need to come up with a very creative and highly effective content creation and marketing plan. If you are a single person (or small) business, you will likely find that this task in itself could be a full time business, which is why many organizations outsource the process to a trustworthy digital marketing agency.

To help with the process of winning the war of online marketing and SEO, let’s cover some of the most important factors when trying to find a trustworthy digital marketing agency, and where/how you might want to focus your efforts and advertising dollars.

Local is Extremely Effective for Targeted Ads and SEO

When looking at the internet as a whole, there are more than a billion active sites online — which means they are all creating new content all the time, getting new social shares/backlinks, and ranking in Google. If you want to compete on this global scale, be ready for some massive competition.

At the same time, many smaller and local businesses don’t have the funds or resources to compete at these levels. For this reason, they should focus heavily on their local SEO rankings, paid advertising and demographic audience.

Neon Ambition, an SEO in Austin, has been working with companies for years now on how to improve their local reach and targeting, while also explaining the importance of how to find a positive ROI with SEO marketing, which can have a pretty much limitless ad spend cap.

They recommended the following take place:

“Having worked with hundreds of clients on a local specific ad campaign, we understand not only how hard it can be for a local business to rank, but also for them to spend a limited budget and see results at the same time. We have found great success with building localized content then targeting and remarketing location audiences to come back to the site once again. By additional social media and occasionally backlinking to such articles and resources, we continue to see progressive SEO growth month after month, while not requiring small mom and pops to spend thousands of dollars per month in the process.”

When it comes to local SEO and handing your business off to a digital marketing agency, it’s also important to have some basic understanding of how SEO works for your own personal and business expertise. You will also want to look for the following badges and certifications, as they will give you a better indication on how efficient and trusted an ad agency might be.

A great article on this topic can be found on Forbes, which ranks the following three factors as key elements that should be used when trying to rank in Google, target audiences, and find a positive ROI with local online advertising.

A company’s rank in Google My Business (GMB) results can be boiled down to three distinct areas of focus:

  1. Relevance
  2. Distance
  3. Prominence

How to Use Content and Social Networks to Improve Rankings

As previously mentioned, if you want to rank in Google, you need to have a powerful website and/or blog with established backlinks. If you don’t have this in place, it’s something you can build up over time. However, at the moment, not all is lost.

Thanks to the power of social media, you can rank Facebook, Twitter, Yelp, and other social profile or local directories pretty fast and easy in Google. Since most of these sites are already trusted in the eyes of Google, it doesn’t take much to rank such inner profiles and pages on their site.

In that same Forbes article mentioned above, they highlight the following methods for relying on social media and local directories to improve site rankings and being found by your target audience.

  • Select a high-volume keyword phrase that has location intent. Typically, for an attorney, this will be “practice area” plus “city name.” For example, “personal injury lawyer Philadelphia.”
  • Create a page on your site targeting this phrase.
  • Include the phrase in your page title, headings, page copy, meta description and image file names.
  • Include your name, address and phone number on the page.
  • Include the phrase in your page permalink as such: example.com/city-name/target-keyword-phrase/

By following these simple tips, there is no reason why your brand shouldn’t be able to rank for all ten listings on the main page of Google for your personal brand or business name. It’s something I’ve been able to do for my “Zac Johnson” name for quite a while now.

Social media is out there and it’s free to use. So take advantage of it!

Quick Ideas and Tips to Improve Local SEO on Your Own

There are many advantages to using a digital marketing agency when trying to rank and promote your local business, especially if you have no idea where to start. But there are also many things you can do on your own time to help promote your site and grow it’s site rankings and power over time.

Here are some quick ideas and tips to get started.

  • Have a blog. This one is a no-brainer, as it will allow you to create content for your site and will also start ranking your site in Google for long tail keywords. Also remember to effectively promote each blog post, and don’t expect people to find them on their own.
  • Create visuals and infographics for social media. This is a great idea, as everyone is already on social media and if you have a new recipe or service coming out, if you can make a quick infographic or animated video, it’s much more likely to be seen and shared.
  • Contribute to expert round ups. Depending on your niche market and business, this one might work or it might not. Check out these expert roundup examples and you can learn more about this.
  • Guest blogging on other industry/local blogs. Again, this comes down to the process of creating content for your sited within your industry, and then gaining exposure and getting backlinks as a way of compensation for your time, expertise and articles.

It’s likely that your digital marketing agency will be handling a lot of this, but there is no reason why you couldn’t start working on some of this at the same time. If you end up securing some nice placements and start to get a good feeling for how local SEO and audience targeting works, it might be something that you want to bring in-house as well.

Finding the Best Local Ad Agency for Your Business

When going with any local ad agency or digital marketing firm, make sure you always do all of the necessary research. Also, try to stay out of a super long term contract. Most SEO campaigns and work can take anywhere from 3-9 months before you start seeing real results.

If you have any questions or comments, feel free to shoot me an email and I can help out with any questions you might have.

5 Things Most Site Owners Do Wrong with Their SEO

For so many websites on the Internet, regardless of objective or industry, the biggest source of traffic is the search engine. Absolutely, you should invest resources into cultivating other traffic sources, but it is undeniable that ranking well for your target keywords and keyword phrases on those search engine result pages (SERPs) will always work in your benefit.

Before you can start working on all the things you should be doing right, you need to eliminate (or at least reduce) the things that you are doing wrong. The two really go hand-in-hand. And it is in that spirit that we present to you five critical mistakes that site owners do with respect to search engine optimization.

1. Writing for the Search Engine

To be perfectly fair, search engine optimization has gotten progressively more complex and nuanced over the years. In the past, the “rules” of engagement were much more straightforward with much more clearly defined lines in the sand. You must have your keyword appear in the title and in the first 50 words. The exact keyword phrase must appear X number of times in the text.

These days, Google sees right through that. And the old practices of keyword stuffing and almost mechanical content production have only led to robotic, unnatural content that actual people don’t want to read. If you’re focusing all your efforts on “writing for the search engine” rather than addressing what readers actually want, you’re missing the point entirely.

Done correctly, it is perfectly possible to write for both humans and search engines at the same time. At the end of the day, the best SEO strategy is to provide what actual humans want to get out of your content.

2. Skipping the Competitive Analysis

A critical component to starting and running a successful business is formulating a successful business plan. This involves analyzing the market, for instance, to determine the anticipated level of customer demand. You take the time to formulate your unique selling proposition (USP), the key feature or benefit that differentiates you from the competition. Search engine optimization works in much the same way.

When putting together an SEO strategy for how and where you want to build backlinks, you must start with a competitive analysis. This involves identifying the competition, and reviewing it with a backlinks checker to see what they have (and the ones that you don’t), and analyzing the most important keywords that you want to target, the ones that represent the biggest and best opportunities for growth.

By skipping the competitive analysis, you’re almost going into your SEO efforts blind. You’d be starting with what you think might work, rather than what is already working for the competition. This establishes expected benchmarks and reveals how and where you may be able to achieve those benchmarks. Why re-invent the wheel?

3. Overlooking Dead Links

In all your efforts to optimize new content moving forward, it’s easy to overlook old content that can still be a great source of traffic. When you have a lot of old content that isn’t very good, that can actually weigh down your entire domain. This means that, in effect, Google is docking points on your new content because your old content is just bad. And the only thing worse than bad content is content that isn’t even there.

A practice overlooked by so many site owners is that they forget to find dead links and work to recapture them. This is true in two different contexts. First, you should check to see the URLs that are generating 404 errors for visitors. Determine how you can best redirect those visitors to relevant content instead. Second, you should check your own content to ensure you are not linking out to 404 errors too.

There are tools and tutorials available for both of these concerns, and they can largely automate the process. It’s a routine you should be doing at least every month or two.

4. Focusing Only on High Volume Keywords

Keyword research is a critical aspect of search engine optimization. What many site owners do wrong with SEO, in this respect, is that they’re devoting far more time (and resources) on the big, high level keywords. That’s where you’ll find the highest and most cutthroat competition, even if it’s also where you’ll find the highest search volume. Compete with sharks and you can only expect to get bitten.

Instead of focusing too much energy on getting the tiniest of slivers out of the bigger pie, it can be much more fruitful to find several smaller pies where you can carve out a much larger slice. High volume keywords are great, but they’re remarkably difficult to crack. Low and moderate volume keywords, however, have much less competition and you can reap the rewards of highly targeted, highly motivated search from users.

It takes time to identify these opportunities, to be sure. It’s also true that the riches are indeed in the niches.

5. Including Irrelevant Internal Links

A common SEO practice is to integrate a number of internal links in your own content. The idea is that this “helps” the search engines crawl through the rest of your content, and it helps to keep users on your site longer because it introduces them to content they may not otherwise seek out on their own. That’s partly true, but it only holds water if the internal links are actually relevant.

Just as you should avoid keyword stuffing for the sake of keyword stuffing itself, you should also avoid internal link stuffing purely for the sake of including internal links. Point your site visitors toward relevant, useful content that you have on your site, and even link to the same resource more than once if it’s something that’s really important; however, don’t just link to something just because you feel like you need to include an internal link there.

Just as linking to an irrelevant external site with little usefulness or authority hurts your site’s reputation, the same is true if Google detects that your internal links aren’t actually providing real value to users. Think first: will visitors actually benefit from this link?

SEO and Link Building in 2019 and Beyond

Search engine optimization will always be a moving target, because the cryptic complexities of the search engine algorithms are in a constant state of flux. At the end of the day, great content is still great content, and your number one priority should always be to deliver what the end user actually wants. And to do that better than anyone else.

12 Essential Digital Marketing Tools Guaranteed to Grow Your Business

A craftsperson is only as good as their tools. Companies deploying growth strategies using digital marketing tools need to make sure they are investing the right time and money.

But with the digital economy changing so fast it can be difficult to know where to invest your time and money. There are new companies and new tools springing up every day.

Each one promises huge returns and low cost. Make sure you have the right investment or the competition could leave you behind.

You need these 10 tools today:

1. Feedly

It isn’t enough to have great content. Your content strategy needs to be curated, scheduled, and tracked.

Feedly will help you curate your content calendar across platforms.

2. CRM Software

What is CRM Software? CRM (Customer Relationship Management) is a must for companies that need to make use of valuable data across all departments.

This means you! Without CRM you aren’t able to target the right people, turn insights into conversions, or avoid redundancies.

3. LeadPages

Your bounce rate could be killing your SEO. Even worse, all those bounces could be symbols of your business going elsewhere.

Leadpages is the answer. You can test new landing pages and deploy for success with Leadpages.

4. Splice

If you aren’t using video content, you should be. And if you aren’t optimizing your video content for social media you are missing a huge opportunity.

Splice, from the makers of GoPro, is the tool for your video content.

5. Google Analytics

There is no replacement. You need this.

From within your Google Webmaster Account, you can manage all aspects of your site when it comes to SEO and making sure you are good in the eyes of Google.

Not sure if your site was affected by one of the latest penalties, or if it’s indexed in Google? All of this and more is tracked from Webmaster Tools.

6. Yoast

If you are using WordPress and struggling with SEO, Yoast is the tool for you. Yoast comes in a free version and offers insight into your text.

Yoast will scan your content and rate all of it, traffic light style, for SEO.

Best of all, this tool is extremely easy to use, and free!

7. LiveChat

Customers want support in real time. Make sure you are on the cutting edge of user experience with LiveChat.

The next time you visit a website or ecommerce site and see a little chat popup window appear, this is exactly how LiveChat works.

There are plenty of alternatives out there, and many of them are powered with artificial intelligence.

Take a look at the different options available and how other brands are using these chatbots to grow their business — then think about how you could do the same.

8. WooCommerce of Shopify

If you want to start selling products online, you need to have a great ecommerce platform.

Two of the most popular and best solutions out there are WooCommerce and Shopify.

Discover how to boost ecommerce sales with either of these platforms, while also improving your SEO and revenue in the process.

9. Social Shark

With over 1 billion users worldwide, there’s never been a better time to make the most of Instagram. But for marketers new to the social media platform the results can be disappointing without the right tools.

Social Shark is the right tool to grow your Instagram presence.

10. Ahrefs and DA/PA Checkers

All those SEO hunters out there already know about Ahrefs. The tool will track your rankings as well as link-building campaigns.

The tool also helps you improve local SEO.

Another useful tool to add into this section, is TheHoth’s DA/PA checker.

It’s free to use and if you are looking up other solutions, be sure to run through this list of the best SEO tools reviews.

11. MailChimp

Email marketing represents the highest return on investment in terms of digital marketing. But if your company is only dabbling in the email marketing field you are missing out.

Email marketing needs to be targeted, managed and tracked to be effective. MailChimp is a great tool for small businesses.

12. Famoid

Everyone is obsessed with social media and making sure they reach as many people as possible. This can clearly be seen by how much the top influencers are getting paid when posting content and showing brands and products within their updates.

While everyone starts at ZERO, there are ways to speed up this process.

Famoid is a social media marketing platform that allows people to grow their following fast — no matter if it’s on Facebook, Twitter, Instagram or YouTube.

In addition to growing your follower, they also have options for increase shares, likes, and views as well.

Moving Beyond Digital Marketing Tools

Remember, digital marketing tools are only a means to an end. Many business owners and marketing professionals feel that once they have the right tools the rest will take care of itself.

Not so. You need to lead your company into growth.

Now that you have the 10 essential tools covered, make sure you are headed in the right direction.

Learn more now about the hacks that will make your company grow faster.

Why Isn’t My SEO Working? 10 Reasons Why (And How to Fix It)

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it.

SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers.

It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer.

But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes.

Keep reading to learn how to get your SEO working optimally so you can start rolling in the sales!

Let’s get started.

You Do Not Have an SEO Strategy

If you think that SEO is just the simple action of stuffing some keywords into your content, you are, well, wrong. You need to have a clear and concise plan of action, just as you would with a business plan.

An SEO strategy is where you organize your website’s content by topic, which helps Google to understand the user’s intention when hunting for relevant information. A great SEO strategy has their content organized by topics, then incorporates the long-tailed keywords that relate to each topic.

The more specific you are, the more you will attract specific clients who will turn into customers.

Your Website is Horrendous

There is more to building a website than just choosing pretty color schemes and writing awesome blogs. Sure, they are great and play a large part of your results. However, they are not the core of the SEO portion of your website.

If you used a free or cheap website builder, chances are that your website is slow, and not optimized with keywords embedded properly within. Some things to check for are;

  • Is there a call to action on every page?
  • Is it optimized for mobile searching?
  • What is the loading speed?
  • Is it simple and easy to read, or busy and convoluted?
  • Is it clear about what your business is about right off the bat?
  • Is it easy to navigate?
  • Does it take the user easily to the checkout page?
  • Is there a search function?
  • Was SEO included during the entire design process?
  • Does it include basic SEO elements?

All of these are essential components of a well-designed, SEO working website. If you can agree to all of these, you are now on the right track!

Your Website Speed is Slow

With mobile searches more popular than ever, the speed of your website has become an essential SEO ranking factor. It doesn’t matter how beautiful your website is designed, in our current instant gratification culture, if it is not loading right away, it will turn prospective customers away.

There are many tools online, especially on Google, that will help you discover your website’s speed and what to do about it.

You Are Not Optimizing Keywords Accurately

Now we get to the juicy stuff, the keywords. We now know that keywords are not the be-all-end-all, but they are sure extremely important. Keywords are the words and phrases that a user types into the search engine to find and discover content like your website.

The more relevant your keywords are to your content, the easier your target audience can find you in the world wide web amongst all your competitors. A great example of this done perfectly is done through various local-targeted SEO agencies. You can see an example of there where one agency correctly incorporates keywords in all the right places without overdoing it, check it out!

On that same article, you will also find the following recommended tips when trying to decide on the best agency to use:

  1. Establish Your SEO Goals
  2. Set Realistic Expectations
  3. Consider Your Budget
  4. …But Don’t Go Cheap
  5. Look at Reviews and Testimonials
  6. Ask For a Consultation
  7. Don’t Buy Snake Oil

Your goal as a website is to drive traffic from the search engine result page (SERP) to your website by implementing what the specific words your ideal traffic would include in their search. This can include long-tail keywords, single words, and even full sentences.

Your Content Is Horrible and Not Optimized

We have touched on the keyword importance, and what is even more important is how you use those keywords within your content. A keyword is no good unless it is naturally placed within a well-written article or page on your website.

Make sure you are writing content that people will actually read, become engaged with and hopefully even share. Do not just write content just for the sake of getting content on your website or else you will definitely have troubles getting your SEO working. If your site design and content is just a mess and you don’t know where to start, then you can ask any of the top web design agencies to clean this up for you. While this might cost some money, it will definitely speed up the process and likely be done by a professional at the same time.

People want fresh, relative content that is easy to read and straight to the point. They do not want to feel like they are being sold on something, and will definitely pick up if you are keyword stuffing. Once in the title, first paragraph, one header, conclusion and a couple throughout the article (depending on the word count) are optimal.

You Are Not Tracking Conversions and Traffic

How are you supposed to know if your SEO is optimal if you do not have a method of tracking the progress? Using software such as Google Analytics will help you monitor your sales, conversions and incoming traffic. It will also teach you your bounce rates, and give you hints on how to improve them.

Learn More About Getting Your SEO Working Optimally

If you realized that you do not have your SEO working optimally, do not worry! You still have time to fix it, however, we suggest doing that sooner than later because most changes take about 6 months to start seeing the increase in traffic.

There are also many other factors that will come into play when looking at SEO as well. This can be anything from the DA/PA and ranking power of your site, to the length and focus of your content, to also how many backlinks you have pointing towards your site. Be sure to look at all of these variables when trying to improve your site rankings.

If you are fed up with trying to do it yourself, that’s ok, you probably shouldn’t be doing your own SEO anyways. Before you hire anyone, read this article on hiring an SEO specialist,

SEO Video Marketing: How to Approach Video SEO and Optimization in 2019

The Web is overwhelmingly addicted to online video content. Cisco forecasts online video traffic comprising 82% of all IP traffic by 2022. In the stat’s regards, creators forgoing SEO video marketing face obscurity.

Here’s the kicker: There’s no excuse why your brand shouldn’t explore video.

Video creation is easier-than-ever thanks to inexpensive video cameras and editing programs. The camera in your smartphone is often enough to create engaging videos. Even YouTube offers a free editing suite in its platform!

Video and SEO happen once you embrace the “something is better than nothing”. It’s overcoming your fright of being on camera and perfection. Those saying, “Yes, I’m ready!” keep reading because you’re about to learn how it’s done.

Why SEO Video Marketing Matters

Consider this: YouTube is the 2nd most used website and shares the same rank as a search engine. Yes, a search engine! YouTube is where many begin their discovery — appearing there has similar effects to the top 10 in Google.

Let’s not discount the 1-billion videos viewed on YouTube each day, either.

YouTube benefits are too good to pass — they include:

  • Presenting a face to your brand
  • Tapping the massive user base
  • Creating new marketing funnels
  • Building bigger brand awareness
  • Integrating with promo efforts

Video content is also among the most shared viral content types. A well-received video could change your business overnight! Given YouTube’s insane traffic, your efforts may prove more fruitful than written blogs alone.

Convinced yet? Let’s explore what you’ll do.

How to Create and Optimize Videos for YouTube

Your video SEO efforts do better when the content is good, that’s a given. Aim for high-quality videos covering in-demand topics. Read your audience and deliver what they want by looking at video stats and analytics.

Likewise, spend as much as you need for great video and sound quality. The mix of good content choice and video fidelity will boost engagement. The engagement is what you’re aiming for since this is one of the biggest SEO signals.

Now, let’s get into the video SEO techniques and strategies you’ll use.

1. Do Your Research

YouTube keywords are similar but different from those used in Google. Remember how YouTube is a search engine? Use its search features for topic and keyword discovery — type in your query and take notes!

Look how others use keywords:

  1. Let YT autosuggest keywords in the search bar
  2. Sort videos by ‘Most Popular’ with the given keyword
  3. Look at the creator’s keyword placement

Use this time to make a list of creators in your space and follow them. The list keeps a tab on their efforts and shows content gaps between their channel and yours. The content gap is the missing topics yet covered — giving you an advantage if you choose to cover these items.

2. Define Your Goals

Consider the video content type and how it relates to user intent:

  • Informative
  • Sales and marketing
  • Brand awareness
  • Internal resources

Your keyword selection often reveals the user intent by way of its topic. Create a spreadsheet and brainstorm a dozen ideas for each category. Then, define the direction and call-to-action used in these video types.

Examples would include tutorial or explainer videos for informative pieces. Or, reviews and product overviews for sales videos.

When knowing the intent you can:

  • Define where the video gets shared/embedded
  • Who you’ll work with for its promotion (influencers)

You can also use a tool like mysimpleshow to start creating whiteboard and animation videos through a simple drag and drop platform. There is no need to create your own videos, audios, or even being a coder or video producer.

mysimpleshow storyline

3. Keep Viewers Engaged

YouTube wants users spending a lot of time on their site. The longer users engage the better chance it shows positive ranking signals.

You can increase video engagement by doing the following:

  • Create video around interesting topics
  • Including video transcripts (they’ll linger while reading)
  • Use enticing thumbnails to boost clicks/views
  • Interlink videos on the platform and resources on your site
  • Ask for comments, subscribes, and shares

Aim at creating longer videos, too, if the topic supports it. Longer videos keep viewers hooked and could spur comments (and shares).

4. Wrap It with Content

Give your video a boost by embedding it on a page featuring relevant information. Examples include a product review on a product page. Or, crafting a video in tandem to a blog post either covering everything or acting as support.

Here’s what you can do:

  1. Convert a popular post into a video
  2. Optimize the video on YouTube
  3. Embed the video back onto the page

Worry less about technicals like keeping it above the fold and more about its context. Give visitors a reason to stop and view the video by calling out its value in the content leading up to the embed.

5. Apply the Optimization

Apply optimization strategies to YouTube pages as you would your site:

  1. Place keyword(s) in the title, description, and tags
  2. Include a transcript or let YT transcribe for added content
  3. Add videos to catchy-titled playlists

Refer to your YouTube research for the keyword selection. Front-load the keyword in the title and early on in the description. Use secondary and long-tail keywords, too, if they add value to the video’s description.

You should take this time to craft an engaging channel about page, too. Fill the basics like channel description, details, and contact. Give people a reason to subscribe so they’ll return with each published video!

6. Get It Promoted

Invest in the video’s promotion as if it were a product:

  • Share it across your social channels
  • Tap influencers for mentions and shares
  • Interlink videos on popular platforms
  • Send the video URL to the newsletter
  • Promote it through paid advertising

To learn more about any of these methods and to see what’s working best for others, view this list of top influencers on YouTube. They don’t have millions of subscribers just out of luck. They actually know what they are doing when it comes to online video, and how to get viewers to click, like, and share.

The promotion satisfies two things:

  • Gets more views and potential shares
  • Provides feedback for new video ideas

Promoting like a product commands more commitment vs jumping to the next project. You’ll maximize the video’s potential and reach. This extra effort could turn viral — giving you a break in the industry!

Video Killed the Blog Star (Don’t Let It Be You)

Blogging has been the vehicle for business promotion for many years. Yet, this is changing as brands double-down on SEO video marketing. The Web has spoken and they want video content — will you deliver?

Don’t wait any longer nor overcomplicate the video creation process. Set up, press record, and shoot a video. Create something and use it when applying the video SEO strategies in this post.

Ready to take the next step in video production? Read our YouTube channel guide to grow with video content like you never imagined!