Category: SEO

 

Although SEO is complex, the concept is simple. Search engine optimization, or SEO, is the method for making your website more search engine friendly. It seems quite simple, don’t you think? The actual execution is the challenging part. This is because you probably don’t know all the regulations, and they appear to change almost every day.

SEO is a must for brands as it’s the most cost-effective and feasible way to understand and connect with consumers at critical moments. Any skilled SEO wants to lay the solid groundwork for a stunning website with a clear, efficient customer experience that is readily found in search due to the trust and reputation of the business and its website.

We’ll go further into enterprise SEO in this article, giving insights into the difficulties encountered and how they differ from those encountered in more traditional, smaller-scale SEO operations.

What Factors Influenced the Evolution of Search Engines?

In the early days of the internet, there weren’t very many places to go, so getting around wasn’t that difficult. With the expansion of the web came the need for search engines to help people rapidly locate certain pages.

The words you used in your search query were used to find sites on the web that included your search terms. Google followed a similar approach, but it quickly gained an advantage over its rivals because it was the first to employ a system that analyzed the relationships between websites to establish which ones might be trusted as authoritative sources.

Currently, Google considers a wide variety of on- and off-site factors when determining your site’s relevancy to certain search phrases. In determining whether or not to include a website in a search result, Google currently considers hundreds of criteria, one of which is the content of your website. Your “digital footprint” consists of many different elements, each of which has its own worth in the search engine’s rankings. The likelihood of receiving first-page results from a Google search is affected by the digital footprint you’ve left behind.

What Distinguishes Enterprise SEO from Traditional SEO?

The actions taken by larger firms are the main factor that sets enterprise SEO techniques apart from regular or traditional SEO. These big businesses need to be scalable to handle the huge volume of web pages.

The approval procedures for traditional Search Engine Optimization are typically quick. Furthermore, uploading new content is not difficult. Making technical website changes is also challenging. Enterprise SEO, however, involves a larger team of experts. These specialists, including lawyers, advertisers, regulatory teams, IT operators, and developers, work on both the front end and the back end.

If you need assistance, standout enterprise SEO expert Kurt Uhlir is assisting top agents in building their websites and generating leads. The most successful people in both business and life need coaches and mentors who provide them with sage advice, assist them in realizing their potential, and help them spot potential hidden possibilities (or concerns). 

Enterprise SEO: What is it?

The SEO industry has been split on this million-dollar topic for some time. Enterprise SEO is defined in a variety of ways by marketers, some depending on the scope of the site and others on the company’s overall size.

The truth is that this situation falls under the “it depends” category.

On the one hand, it is argued that working with big sites, often those with hundreds of thousands to millions of pages, is the foundation of corporate SEO.

But many people assume that working with large companies that have complex workflows, lots of stakeholders, and substantial revenues is what corporate SEO is all about. Nonetheless, the fact that they are both business-related may serve as a common ground.

For instance, Nike ranks for close to 400,000 keywords and has more than a billion web pages indexed on Google.

The traditional practices for SEO won’t be effective for a massive website like Nike’s. They will need to be modified to match a difficult and large site with more than a million pages.

When it’s effective, enterprise SEO puts your business above the rest and enhances how customers view your business online. Also, while dealing with an expert, you can actually see how your investments in SEO services are paying off. Calculating the ROI of SEO can be simple because the agreement will have a set cost and you can attribute revenue growth to conversions from organic search results.

The appropriate response, in this case, is size. It’s safe to assume that both of these might be considered enterprise SEO, but in practice, these two sectors frequently overlap.

Enterprise SEO’s Difficulties

When we examine the unique issues faced by individuals working on large websites or for large enterprises and go in-depth on how they ought to be taken into consideration, enterprise SEO becomes interesting.

 

SEO at scale involves more than just strategies, as we’ve already said. By understanding how to face certain obstacles head-on, you can overcome the issues present in enterprise environments.

Scaling Potential

The main difference between enterprise SEO and traditional SEO is scaling potential. Enterprise businesses need to be able to expand both their SEO and content production strategies.

Moreover, unlike small businesses, large corporations typically have the capacity and resources to do so.

The primary reason businesses need to scale so quickly is that they frequently need to handle more websites. That is a result of their large business. To help them build a strong online presence, they, therefore, need additional audiences.

In addition, they must compete with other enterprises as well. But nevertheless, they need to be greatly scaled up in order to have a noticeable impact on rankings.

Sure, many more of their SEO tactics will technically “work” on a website with enterprise-level functionality.

The Reputation of the Brand

Traditional SEO is crucial for building brand recognition and an online reputation. This is why using SEO for businesses is so important. Their total rankings on search engines are improved by implementing SEO techniques. Yet, because of their size and length of service, big businesses already have great brand recognition.

During this time, businesses frequently need to focus their enterprise SEO efforts on maintaining their brand recognition rather than expanding their core business.

Targeting keyword phrases and addressing news articles that can harm their reputation is one approach to achieving this. The company’s articles might then take the place of the actual SERP pieces, potentially eliminating any negative news. Small firms typically don’t have to be concerned about this until they start to expand.

When you’re well-liked, negative publicity comes easily. Every PR specialist’s or brand manager’s greatest fear is to type in their brand name into Google and see a SERP chock full of bad press about their organization or CEO.

For instance, when Cristiano Ronaldo swapped a bottle of Coke for water during a press appearance, Coca-Cola’s worth decreased by $4 billion.

Enterprise clients’ reputation management goes beyond a brand’s perception to encompass important corporate personnel and even famous people who endorse your brand. Online reputation management cannot succeed without a comprehensive strategy. Because how much information people discover affects how they spend their money, you want complete control over your search narrative.

Working with a business SEO agency will help you control search results and handle crisis recovery.

Keywords

To establish a successful SEO strategy, businesses and enterprise corporations must target keywords. To remain competitive, small businesses must frequently concentrate on long-tail keywords, but larger companies may target any length keyword due to having the capacity to do so.

Long-tail keywords are exactly like they sound. The competition for these lengthy keywords is lower on search engines. With regard to the long-tail term “how to establish a content marketing strategy,” for instance, the keyword “content marketing” is highly competitive.

By focusing on the latter term, smaller firms will have an easier time producing content and ranking it. Yet, because bigger websites and their content typically have more authority, enterprise organizations may opt to pursue the smaller keyword.

Local Search

Small and medium-sized firms may need to focus their efforts on local business sectors given where they are located. In order to do that, they must target terms associated with their geographic area of operation and the residents in that region.

Enterprise SEO may involve many national or international regions where business is being conducted. This can be carried out in order to create a powerful SEO plan.

Possibilities for Authentic Backlinks

Unlike many sites, enterprise sites have endless opportunities to build backlinks. Yet they have to adhere to the official set of link-building guidelines, which apply to all websites.

A successful link-building strategy involves approaching those who have mentioned the brand and asking them to include a link. There are many more opportunities to include a link because they have already stated your company’s name.

Specialized Marketing Teams

Several SMBs have a specialized, committed, and experienced digital marketing team. Typically, this technical team manages all aspects of marketing, including email campaigns, SEO, content creation, social networks, optimization of conversion rates, and Pay – per – clicks. 

The corporate SEO strategy of a website, however, can assist in the quick and effective implementation of business websites that work together like a well-oiled machine.

Conventional SEO Is Only One Element of an Enterprise SEO Strategy

Particularly when used in connection with an SEO or marketing strategy, the word “enterprise” can have a variety of meanings or connotations. In our context, the term “enterprise” sometimes implies the magnitude or scope of a company or website. Corporate websites may have intricate site structures with thousands of pages or more.

A website that receives millions of daily visits despite being relatively modest may also be referred to as a business website. Last but not least, large corporations or organizations can also be referred to as “enterprises.”

As you may expect, each of those business circumstances generates its own set of marketing requirements. Small businesses may benefit from a simple SEO strategy, but bigger companies and organizations with more complex needs may not find the same benefits.

Besides traditional methods, enterprise SEO develops a comprehensive strategy that affects cross-departmental choices and involves rebranding, digital marketing, printed advertising, web design, and user experience. Your SEO and form of business won’t always be successful because there aren’t many one-size-fits-all business techniques that do.

Larger companies or corporations with large traffic websites confront particular difficulties that can’t be solved with a simple, one-dimensional SEO strategy. Enterprise SEO specialists are aware of these difficulties and may aid businesses in resolving problems or, in some cases, avoiding them completely.

There Is a lot of Disagreement Around the Idea of Enterprise SEO

Enterprise SEO is viewed by some as working with prestigious corporate entities, while others see it as focusing on big websites. Enterprise SEO is the management of large websites with numerous web pages. Nevertheless, in actuality, both of these fall under the purview of enterprise SEO.

Both situations share the same common element. We can see that neither Amazon nor WeWork differ from one another if we put them side by side. The size at which both sites operate is what unites them. The SEO for corporate websites, however, differs from the traditional SEO methods we employed for small enterprises or service websites.

Business SEO is unquestionably important. When it comes to that, quality-based original material stands out. You work hard to identify your potential clients, provide the value of your goods and services, and offer them a compelling reason to remain on your website. To know which techniques to employ, you must adapt your thought processes. Although difficult, being an enterprise-level marketing professional is not impossible.

In summary, enterprise SEO is less focused on the size of your website. More emphasis is placed on the website’s content. Since it involves working with a company, it is heavily data-driven. The business makes marketing decisions based on search result information, which in turn directs the SEO tactics.

Enterprise SEO techniques differ from conventional ones in this way. Traditional SEOs focus primarily on on-page optimization and link building, giving less weight to other criteria like user search information.

The aim of enterprise SEO is automated content that might be more user-focused, tailored, and geared toward overarching corporate objectives. Due to this, traditional SEO techniques will not be effective for business websites.

On-site SEO is an important factor in achieving better search engine rankings. When implemented correctly, on-site SEO can help to improve visibility and attract more visitors to your website. It also helps to increase the chances of potential customers finding your business when they are searching for specific products or services.

Search engines use several factors to determine where websites rank in the search results. These factors include page titles, meta descriptions, heading tags, image alt tags and keyword density.

On-site SEO involves optimizing each of these elements to make sure they are optimized for search engine algorithms. By ensuring that each element is properly optimized, you can increase your chances of appearing higher up in the SERPs.

In this article, we are going to take a look at ten different ways to improve the optimization of your site using On-site SEO.

10 Proven On-Site SEO Methods to Start Implementing Today

On-site SEO is also important for promoting user experience. It helps to ensure that page content is relevant and interesting, making it easier for visitors to find what they are looking for.

Additionally, it ensures that webpages load quickly, which also improves the user experience. Start using each of the methods below to see your site content ranking higher in Google.

1. Optimize Page Titles and Description Meta Tags

To improve your on-site SEO, you should optimize the page titles and description meta tags for each page of your website. Keep these concise but descriptive – this will help the search engine better understand what is on the page and how it relates to other searches.

2. Utilize Keywords Strategically

Incorporate relevant keywords that are related to your content into various aspects of the webpages such as headings, alt tags, image captions, etc. This helps search engines identify what content is being presented and thus rank it higher in their results.

3. Make Use of Structured Data Markup

By utilizing structured data markup (or schema markup) you can improve the way your content is displayed in search engine results. This includes adding information such as images, ratings, business address, etc. which will make your page stand out over others that do not have this markup.

4. Utilize Internal Links

Linking internally to other pages on your website helps search engines better understand how your content is organized and what each page contains. These links also allow users to navigate throughout the website more easily and quickly find what they are looking for.

Through your link building efforts, whether they be internally or externally, there are plenty of improvements that can be make to the the overall link juice flowing across your site and best pages.

5. Optimize Page Load Speed

Ensuring that all of the webpages on your site load quickly is essential for high rankings. In addition to reducing bounce rates, a fast loading page will help ensure that visitors stay longer and are more likely to convert.

6. Create Quality Content

Quality content is the foundation of SEO success and should be a priority when optimizing your website. Make sure that all content is relevant, informative, and helpful to visitors in order to boost search engine rankings.

In addition to simply creating content for your site, it’s also important to make sure it’s fully optimized in order to rank well. An excellent way to test this out, is to run an SEO audit on your site, while also looking at your individual money pages as well.

7. Use Alt Tags on Images

Adding alt tags (or alternative text) to images provides another opportunity to let search engines know what the image is about and how it relates to the rest of your content.

8. Optimize for Mobile Devices

With the increasing number of people browsing on mobile devices, it’s essential that you optimize your website for these users as well. This includes making sure any pages have a responsive design so they can be easily navigated on smaller screens.

A quick and simple way to check if your site is mobile friendly, is to use the mobile checker from Google. It’s free and takes just a URL to get started.

9. Take Advantage of Social Media

Utilizing social media platforms such as Facebook, Twitter and Instagram can help you increase traffic to your website and in turn improve SEO rankings.

10. Monitor Website Performance Regularly

It’s important to monitor the performance of your website regularly in order to identify any areas that need improvement or adjustments. This could include checking page load speed, tracking keyword ranking changes and more in order to ensure optimal on-site SEO results.

Implementing a Winning SEO Strategy for 2023

By incorporating these ten methods into your on-site SEO strategy, you can improve search engine rankings and drive more targeted traffic to your website.

From optimizing page titles and description meta tags, utilizing keywords strategically and taking advantage of structured data markup, to utilizing internal links and monitoring website performance regularly – following these steps will help you get the most out of your SEO efforts.

In conclusion, improving on-site SEO is an essential part of getting higher rankings in search engine results. By taking the time to optimize each page of your website, you can make sure that visitors are able to find you more easily and that they stay longer once they do – which in turn increases conversions.

Additionally, by staying up to date with any changes or developments in search engine algorithms and keeping track of how your website performs over time, you can ensure that it continues to rank well into the future.

Designing your website and webpages concerning what search engines, such as Google, think vital and giving helpful information to end-users is what SEO is all about. Many internet users are looking for websites relevant to a specific keyword or key phrase that Google delivers.

So, if you want to make your website successful and attract a large number of potential clients, you need to stick to specific tried-and-true SEO strategies.

Let’s talk about how to get your website to rank higher in Google search results.

Ensure that your website is optimized for local searches

On a worldwide scale, search engine optimization has become a critical component of marketing efforts for firms. Many businesses have been penalized due to failure to use the most recent search engine optimization technique. 

As a result, they’ll have first to focus some of their advertising efforts on satisfying the algorithm’s requirements. So, unless you have a lot of time on your hands, it’s a good idea to outsource a competent SEO service that can work with you, focus on your local efforts, and help you get the results you want. 

When you first start your Google adventure, make sure you offer as much information about your company as possible so that your potential clients have all they need to decide whether you are the right firm for them to work with.

Enhance the user experience on your website

The top four variables – website users, time spent on site, page views per session, and bounce rate – must all be prioritized to achieve top rankings. You must do the following to enhance these four factors:

• Make effective use of white space to make your text more readable. 
• Increase the speed of your website’s pages
• Use eye-catching CTAs
• Highlight essential elements of your products with bullet points
• Use practical and imaginative photos
• Captivating headlines or the H1 tag
• Responsiveness on desktop and mobile

SEO content optimization should be unique

The goal of content marketing is to boost traffic and enhance Google rankings. If you provide high-quality content that is 100 percent unique,  your users stay on your website for at least 30 seconds to a minute. If they visit your subpages, you have a good chance of improving your page ranking and website visibility. 

Make sure you’re utilizing all of the correct keywords in your content and that it’s written with the target audience in mind. Concentrate on quality rather than quantity, and only create a high-quality, unique material in all forms.

Increase conversion rates by improving page speed

Faster web pages boost conversion rates and user engagement. So, if your website lacks quality, it’s conceivable that your rating will suffer as a result of more visitors bouncing. When it comes to ranking your website better in search engine results, page speed is critical. As technology advances, so does people’s patience and attention span. People nowadays expect to obtain information in seconds, and a page speed of at least 90+ is required to attract the most visitors.

Get more visitors by fixing broken links

One of the best methods to increase traffic and establish your website’s authority is to have excellent links, but if your links aren’t working, it may derail all of your hard work. Your website’s broken links can be damaging in two ways:

1. They have the potential to degrade user experiences.
2. They have the potential to damage your organic SEO results.

It can be damaging to your website if it displays problems such as 404 or others. Use Google Analytics and Search Console (Google webmaster tool) to figure out where you’re going wrong and take action on that error page as soon as possible to address the problem.

Increase the speed of your website to increase conversions

It is critical to enhancing your website’s page speed to boost your rankings and convert more visitors. If your website takes a long time to load, users are more likely to leave and never return. As a result, make sure your web pages load quickly to increase conversions and attract more visitors.

People nowadays expect to receive information quickly and prefer to visit websites that offer them accurate information in a short amount of time. To improve your Google ranks and position, your average page speed should be more than 90.

Google voice searches should be optimized

Voice-activated technology has improved in accuracy and human-likeness throughout time. When searching for something on the internet, everyone expects quick results. While entering a question into a search box is fast, speaking the same query into your smartphone and receive the same results. 

You can type approximately 40 words per minute and talk about 150 words per minute on average. Consumers are already utilizing it to discover what they’re searching for. In this case, the time it takes for your mobile website to load is crucial.

If you want to be found via voice search, you’ll have to keep up. The typical spoken search results page loads roughly twice as fast as a web page, so you’ll have to keep up. Page speed, as explained above, is a ranking factor for Google. Thus the quicker, the better.

Use long-tail keywords to increase traffic

If you want your website to get a lot of traffic, utilize long-tail keywords that explain the solution to the user’s inquiry. These keywords are lengthier, more precise terms that visitors are more likely to employ when they are nearing a point of sale or utilizing voice search.

For example, if you search for ‘cheese,’ the search engine will return a large number of results; but, if you search for ‘Mozzarella cheese near me,’ you are far more likely to obtain the most focused results. That’s what long-tail keywords do: they help you locate answers to your precise questions.

Conclusion

It’s critical to keep your SEO in control as Google’s algorithms and other upgrades get more complex. Keep these SEO techniques in mind whether you have an existing site or plan to create one to get the best results. Google is growing smarter, and so should your SEO strategies, from excellent content and pictures to long-tail keywords, SaaS keyword research, voice search, and strong backlinks.

Ranking at the top of Google is one of the most common goals for site owners, bloggers and businesses online. Not only is it one of the highest priorities, it’s also one of the most complicated things to master — and with Google continually changing their algorithm all the time, this only makes it harder to accomplish.

However, thanks to there being plenty of SEO sites and resources online, news is always breaking with new updates and algorithm changes take place.

And even with updates to Google’s algorithm being made from time to time, having a solid and effective SEO strategy is still one of the best ways to see improved results day after day.

As an SEO professional or site owner, you must be looking for recent Google updates and trends that can help you to get higher rankings in search engines for your websites in 2021.

5 Top Google SEO Trends to Rank Higher in the Search Engines in 2021

Having said everything mentioned above, it’s now time to cover some of the most important talking points and trends in SEO that matter today.

In this article, I will give a short overview of Google SEO trends 2021 that will surely help you update your client’s website to rank higher in search engines.

Let’s get started!

Focusing on user and search intent

Creating and providing content according to the user intent can be the key factor in higher rankings.

According to Google updates in 2020, it was observed that websites with better and updated search intent ranked higher after the algorithm update.

If you are looking to win at SEO in 2021, providing users with quality information can create a win-win situation for you. And as we all know, content creation is one of the very basic and simple foundations for ranking in Google.

According to SEO Brisbane, “The better the quality of content you create the better. But, it’s also important to make sure you have engaging content with more than 1,000-words per article, and are also adding visuals and video whenever possible.“

In 2021, SEO experts who can truly meet the needs of a searcher will succeed.

Hence, Google will be even better at knowing when people are looking for expert advice and will rank those articles above articles written by writers who lack E-A-T.

Core Web Vitals As Google Ranking Factor in 2021

In the 2020 Update, Google introduced three new factors called Core Web Vitals collectively.

What is the purpose of these metrics?

Loading, Interactivity, and visual stability refer to a better user experience.

In simple words, Core web Vitals mean page speed. Now, Google will also monitor how fast your website page loads and give ranking on its basis.

For example, two pages are competing on the same keyword with almost equal content coverage, and then core web vitals will help Google bots decide which one should be ranked.

So, as an SEO professional, if you want to get a higher ranking and revenue in 2021, you must take page speed as a priority.

Google only wants Original Content.

Think for a minute, would you like to buy a mobile with the same specifications you already have? Of course not, because you will aim to find a new one with better specifications and software updates.

That’s what Google wants from you.

• Why will Google rate a piece of content that is somewhat close to existing content already ranked on the web higher than the original piece?
• Why does anyone bother looking beyond the top-ranked results?
• Will Google rank your content above articles that are currently ranking?

A great way to answer these questions and also monitor your results as positions and keywords change all the time, is through the use of a SERP checker tool like the one offered by Zutrix.

As a result, the content must be genuine, helpful, and beneficial for users, and by having a tracking solution in place, you can also monitor what type of content creation ranks and performs best.

Google Voice Search

According to a recent study, almost 27% of the global population uses the Google voice search option for their queries.

Most of the queries are long-tail and specific.

So, in 2021 SEO professionals need to take this into their notice and update their content according to the voice search.

Voice search optimization is still growing, and shortly more people will opt for it.

Hence, this could be the necessary item in terms of SEO in 2021.

Artificial Intelligence

AI is transforming the SEO and marketing sector in the same way as evolving the rest of the world.

The explanation for AI’s effect is the originality that it offers.

Here’s a simple reality: Google uses AI to serve searchers with the information they want.

You might be wondering how AI can contribute to SEO strategies?

It takes years to learn how search engines rate web pages.

And then, developing appropriate plans requires a significant amount of time.

Though SEO professionals may assist with certain techniques, AI and machine learning can be game-changers.

It will be much more effective and effective in terms of manipulating algorithms and developing practical approaches.

Final Verdict on What Matters Most in SEO During 2021

The following trends must be kept in mind to achieve a better ranking and revenue in 2021 and the years to come.

Keeping up with these trends will boost your website’s traffic.

Thank you for reading this article.

Share it with your friends, and do not forget to leave your feedback in the comments section below.

The goal of every blogger and Internet marketer is to generate a steady stream of converting traffic. Even in 2021, Google is still the most dependable traffic source. According to Impact Plus, Google accounts for roughly 75% of all desktop search engine traffic. Since search traffic converts considerably better than social and referral traffic, marketers should prioritize their search engine optimization strategies.

SEO strategies have evolved significantly over the years. Google and other major search engines are constantly updating their algorithms, which render some old SEO strategies obsolete. Some elements of SEO are evergreen, such as building high-quality links and creating high-quality content. Other aspects of SEO campaigns are constantly changing.

If you are trying to create an SEO strategy in 2021, then you must understand how are the rules are changing. You will be more likely to rank higher in Google if you follow the best practices and keep up with new algorithm changes.

Understanding Important Changes to Make with Your SEO Strategy for the New Year

Last year has finally come to an end, and 2021 has arrived. It may have been a challenging few months for marketers, but there’s always something to look forward to in the field of digital marketing. Of course, it’s critical to account for the changes this year has brought. Will the same techniques work in the coming year? Let’s find out more about the predicted SEO trends for 2021 and how this might impact your ongoing strategies.

User experience optimization is a core focus

Google started paying close attention to user experiences about a decade ago when the Google Panda algorithm was rolled out. The search engine has been placing even more weight on the importance of user behavior in recent years. You need to make UX a core focus of your SEO strategy moving forward. This isn’t just important for boosting conversion rates, but also for increasing your traffic volume as well. 

It’s been a long time coming, but Google has been hinting at the importance of user experience for years now. All the algorithm updates of this search engine giant have been heading in this particular direction. According to Ocere.com, you can expect more focus on key SEO metrics such as page loading time. Any aspect of SEO that directly impacts the user experience will be an essential consideration for the coming year. As such, marketers need to advise their clients to ensure that their websites are user-friendly, mobile-friendly, and fast.

There are a variety of metrics that bloggers should pay attention to when conducting user experience optimization. The average time on site and pages per visit are two of the most important metrics to evaluate.

Voice search is gaining steady popularity

SEO experts predict that voice search will continue to gain popularity, hence impacting search results and rankings significantly. Voice-operated devices such as Alexa, Google assistance, and Siri should be a major component of any SEO strategy. Optimizing for voice search typically involves using long-tail keywords and phrases that people use in ordinary conversation.

Mobile searches get indexed first

Google is still the primary search tool and will likely remain so in the coming years. Last year, Google introduced mobile-first indexing, where the rankings gave priority to mobile versions of web pages. This change correlates with the steady rise of mobile use among users around the world. Therefore, any marketing expert will tell you that for SEO to succeed in 2021, websites should be optimized for mobile phone use. The good thing is, Google has also provided a free resource where businesses can test if their website is mobile-friendly.

There are a number of things that you should do to make sure that your site is properly optimized for mobile devices. Neil Patel has some great tips on this page. Since mobile users are looking at your site on much smaller screens, you should make sure that the mobile versions provide much more succinct content. You should remove any extraneous details that are not absolutely necessary. It is also important to provide scrolling menu bars end check boxes to make it as easy to provide input as possible. Finally, you should make sure that the text is large and images are highly visible.

Local businesses will be the main focus

In a post-COVID economy, local businesses will be given the main focus. Those economies heavily impacted by the pandemic will likely make an effort to help local businesses thrive. If you want to take advantage of this opportunity, local SEO is the key. And as more people aim to help businesses within their community, you need to make sure that your products and services are visible on local searches. One way to do it is to have your business added to Google’s “My Business” listing.

You should also learn more about the different ranking factors that are specific to local SEO. Co-citations are especially important for local SEO. In order to use them properly, it is important to make sure that any local information on your website is accurate, including your full address and phone number. This information has to closely match the information that you share across Yelp, Google Places and other directories and local listings across the web. 

The Future of SEO and Where We are Headed

The trends mentioned above are only a few of what you can expect in 2021. However, SEO is constantly changing, and there may be new techniques to try in the next few months. There is indeed some uncertainly caused by the pandemic, which is why the best marketers are always on the lookout for the latest trends. By making sure that you stay on top of what’s happening in the world of SEO, you can ensure that you’re always at the forefront of innovation and ensure that your strategies for the coming year will yield favorable results.

You will see a lot more changes with Google in the coming year. It is important to keep up with new algorithm updates and trends, so that your SEO strategy will be more likely to succeed.

Ranking at the top of the search results is something every website, blog, brand and business talks about. However, with only a few spots available on that elusive first page of Google for any keyword, it’s a whole world of competition out there fighting for the same thing.

This means, if you want to successfully rank higher in the search results, there is more than just content creation and link building tasks at hand. SEO is something that needs to be monitored, improved and in action every single day of the week.

In order for all of this to come together, site owners and brands must have a reliable SEO and keyword research and monitoring tool.

Today we are going to be taking a look at the Sitechecker keyword tracking and monitoring solution, while also highlighting it’s many features and tools, while also showcasing why it might be the ideal solution for your site.

Introducing Sitechecker Pro

Sitechecker is an all-in-one solution that allows site owners and brands to properly track and optimize the performance of their search rankings. In addition to providing users with a plethora of SEO rankings and reports, the solution also provides On-Page SEO checkers, Website SEO reports, SEO monitoring and more.

Right off the bat, I personally always like to look at the different rankings for so-called ‘SEO tools and solutions’ to see if they can actually rank for what they are preaching or promise to offer.

If an SaaS can’t rank for the most competitive terms out there (which they are competing for), what good are they?

After quick analysis, I was happy to see Sitechecker ranking on page one for keywords like “website checker”, “seo check”, “analyse seo”, “seo backlinks” and more.

Now that we’ve gotten that quick intro analysis out of the way, let’s take a look at some of the tools, features and reporting that Sitechecker has to offer.

Creating an Account and Your First Site Project

First thing first, you can sign up for a free account at https://sitechecker.pro/.

Right when you join the site, it’s an extremely simple and speedy process to get your websites and accounts set up for reporting and monitoring.

The first steps in this process is to add your site domain name, select your site audit and monitoring settings, adding Google Analytics/Search Console integrations, setting your Rank Tracker updates and reporting, and adding in your requested keywords and search phrases for tracking.

After this is done, the system will take 10-15 minutes to scan through your site and have your first keyword rankings report available. While this is going on, you will also see an active progress report for your site, what’s being scanned and what problem areas have already been targeted.

On the left-hand site of the members area, you will see a navigation bar to access each of your site projects, the main dashboard area, site audit reports, rank track tools and more.

Once the initial report is completed, Sitechecker will provide you with a full site audit, while highlighting the different areas of your site that could use some improvement.

By clicking on any of the sections on this report, it will provide you with a resource on how to address and fix each of the issues. An ideal score for your site is in the 80-90+ range, so be sure to fix any critical issues first, and then make your way through the warnings.

Sitechecker SEO and Keyword Rank Tracker Reports

As important as site reports and audits are, most users are going to be logging into Sitechecker daily to monitoring their keyword movement reports.

Using the keywords you initially added to your site during sign up (or that you can add at any time), the tool will provide you with easy to follow reports on where your site is currently ranking in the search results.

Click on any of these keywords or search phrases, and it will immediately pop up a new screen that displays the top ranking for such keywords, and where your competitors are ranking. This chart will also show a movement on rankings in the graph area.

The more time you spend analyzing your site and search rankings with the tools offered by Sitechecker, the more you will understand and benefit from the solution.

In addition to the main tools and features highlighted so far, Sitechecker also has On Page, Traffic and Rank checkers, while offering backlink and link strategy tools and recommendations as well.

And as seen in most of the screenshots, the option is also there to add the Sitechecker Google Chrome Extension, which makes reports, analysis and optimization even easier. This plug-in is currently being used by more than 30,000 users.

Online Sitechecker Testimonials and Reviews

As with any online solution or membership that you are going to invest your time and money in, it’s important to see what other sites and users of the platform have to say about it.

When running a search for Sitechecker in Google, we can see they have hundreds of positive reviews across sites like TrustPilot, Capterra, FinancesOnline, AccurateReviews, SoftwareAdvice and other reputable sites.

You can also visit the Sitechecker Facebook Page and see plenty of testimonials and reviews on there as well.

Sitechecker Pricing Plans

As with all great tools and solutions on the internet, the best ones are going to come with a price tag. The good news is, with SaaS on the rise, costs for extremely advanced and costly solutions are now more affordable than ever before.

That is exactly what you will find with Sitechecker as well.

It’s free for anyone to visit the site and create an account. However, in order to start using all of the features and access keyword reporting, you will need to upgrade to one of the plans below.

• Basic: $19/month – 3 websites – 150 keywords
• Startup: $29/m – 5 websites – 500 keywords
• Growing: $69/month – 10 websites – 1,000 keywords

Depending on your site needs and budget, the Basic and Startup plans are the most popular, as they are quite affordable and allow you to add 3 to 5 sites to your account.

The option is also there to lower the monthly rates ever further, by signing up for a year in advance. This will result in a 20% savings.

How to Get the Most Out of Your Site with Sitechecker

As with all SEO, site audit and rank tracking tools, it’s important to find one that you are comfortable with, which is also easy to use. It’s also important to make sure it provides you with the necessary optimization, research and keyword analysis tools to continually make improvements to your site.

These are all key features and components that Sitechecker definitely already have in place.

With more than 30,000 paying customers on the site, it’s well worth your time to add your site and keyword rankings, to see what areas of improvement might be waiting for you.

Bonus Coupon Code: Save 20%

Use this coupon zacjohnson to get 20% off for the first payment of any plan (monthly or annual) at Sitechecker.

A growing number of online entrepreneurs and businesses are realizing that even with a great SaaS, getting your offering the exposure it needs to provide you with those big returns, in a sea of highly similar and competitive options, is a major undertaking.

You can absolutely focus on paid acquisition strategies and social media to provide a short-lived stream of users. But if you want that long-term, self-sustaining, scalable growth, then your SEO game needs to be on point, because it is the marketing foundation upon which all others will succeed. Below are some things you really should be doing if you want to kill it with your SEO and make your SaaS stand out. 

Understand Your Buyer’s Journey

Most buyer journeys for SaaS are non-linear, which is to say, they will not always come to your site in search of a solution to their problem. Sometimes they do, but they often have no idea you are offering one, and so they find you through questions asked online. Invariably, those questions are asked via Google, by searching long and short-tail queries relevant to customer problems. “How do I do X faster,” how to make X simpler,” searches in this vein. 

Your SEO, therefore, should be layered, with different content focused on different stages of the journey. The beginning stage involves blog content that focuses on the targeted keywords contained in your customers’ “problem-solving” searches. This blog content should start as an informative description that aims to educate, and gradually lead into how your particular SaaS is the solution to their problem.

Content geared towards those in the second stage of the journey is targeted at those who are aware there are SaaS solutions to their problems, but shopping for providers. Your SEO at this stage should be focused on middle-of-the-sales-funnel keywords that are describing what it is your service provides–”the best email outreach,” “the best CRM,” “the best productivity measurement tool.” Instead of the educational tone that you would use at the beginning of the customer’s buying journey, focus on specific features, integrability, and product categories. 

Those at the final stage of their buying journey (i.e., the buyer knows what they need, why they need it, and which specific products meet those needs) require an even different content approach. Here is where buyers compare and contrast their shortlist of products to see which one makes the most sense for them. This is where you should be attracting product-aware buyers using keywords that focus on comparisons and alternatives–“versus” lists and “alternatives to” lists. 

Link Building: The Other Vital Piece of the Puzzle

SEO is really a dual process. It involves content creation–which we just covered–and link building. Layered content that attempts to reach your target market during different stages of the buying journey is crucial. But that, plus a steady supply of solid backlinks from relevant high DR sites, will take your SEO to the next level.

Link-building, however, unlike content, is more painstaking and requires more expertise. It is a much more systematized process and the investments required to learn, do and scale it (not only money, but in time and opportunity cost) are too much for many businesses to handle in-house. If you are serious about dramatically increasing your visibility, look into a solid link-building service, especially ones that specialize in generating high-quality SaaS links. 

Most of the reputable link builders will work with you on a pay-per-link arrangement, which means a budget is established and then each time a link is built, you are charged. The more solid DR sites you have linking back to your SaaS pages (whether your home page or specific content pages), the higher up in Google’s search results your site will appear when people look for keywords related to your service. 

Don’t Forget About HARO

People who use HARO (Help a Reporter Out) either love it or hate it. Pitching HARO queries takes time and it can be a while before you see a return on that investment. Sometimes the articles you are hoping to be featured in won’t be published for four, six, maybe even twelve weeks. What makes HARO so valuable, however, is that it’s free. Anyone can sign up for HARO and start responding to blogger and journalist queries. 

HARO shouldn’t be the only way you build links for your SaaS, but it should certainly be one of them. The chance to score high DR links from relevant sites for free is too important to pass up, and if you have real expertise in your niche and can write a good ~200-word quotable response that answers a query’s questions or provides unique insight, you can land some really solid links. Try to leverage both your personal expertise and your niche’s relevance (either together or separately) when choosing which queries to go after. 

Build A Social Media Presence 

YouTube is the web’s second-largest search engine behind Google (its parent company). It has over 2 billion monthly users and it is the next major SEO frontier. When was the last time you searched something in Google and the top results were YouTube videos on the topic? Those results could (and should) be you. If you have an SaaS and you want to convince prospective customers they should buy it, show them how it works on your branded YouTube channel. 

You can create ‘sister’ YouTube content to accompany your blog posts (which you can also cross-promote) and apply the same SEO keyword tactics to coming up with the titles and descriptions of your videos. Your YouTube content can include “how to” videos on the various functionalities of your service; troubleshooting videos, and you can even use YouTube as a place for feedback that can be incorporated into future patches and designs. You can count on brutally honest YouTube users to tell you where your service’s shortcomings are and what you might change to improve your UI and UX. 

Conclusion

SEO, when done right, is the absolute best way to build an affordable, long-term marketing plan that can be scaled as you go and which, when done right, becomes self-sustaining. Getting your SEO off the ground takes some time and money, but if you pick and choose who you work with and where you allocate your resources, you can build a large pool of potential customers who are in the market for precisely what your service offers. Keep the above tips in mind and you will absolutely kill it with your SEO for your SaaS.

When you hear different names, you immediately think of different things. If I were to mention the name Lebron James, you would immediately think about basketball. Tony Robbins and you would think a motivational speaker. Neil Patel… and you would likely associate his name with online marketing and SEO.

More often than not, SEO is the interlinking term commonly used with Neil. And this also makes perfect sense, as the release of his latest project, Ubersuggest, is quickly becoming the go-to solution for SEO analysis and keyword research.

With so many different marketing tools and solutions on the internet today, it’s easy to find yourself left with endless accounts that you are likely paying for, yet also many that you aren’t using. This ultimately can add up to thousands of wasted dollars every year, while also leaving yourself asking what you really need?

In short, you really only need a handful of tools and tracking solutions to run a successful business online, and many of them might have alternatives that you might find to be cheaper, yet just as good–if not better.

A perfect case of this would be with Ubersuggest, as it provides nearly the same keyword tracking and site audit information that competitors like Ahrefs and SEMRush, but for free!

It’s one thing to say why a site or solution is great, but it’s another to actually walk through it. So that’s exactly what I wanted to do today.

Let’s walk through some of the great features and tools that Ubersuggest offers for free to any and all of their site visitors.

Ubersuggest Review – All in One SEO Tool

Unless you’ve been hiding under a rock, you probably already know who Neil Patel is. And if you follow Neil, you likely already know about Ubersuggest. If not, it’s an all in one SEO tool that makes keyword tracking and competitor analysis super easy, and best of all… free!

Through the use of Ubersuggest, anyone can visit the site and type in their site URL or preferred keyword. Without the need for registration, the platform will instantly shoot out a data report like the one below. 

As you will see, it looks just like the dashboard area for many of the leading SEO tools and tracking solutions. Easy to read, navigate and understand… even for newbie site owners and bloggers.

However, this is just a quick introduction to what Ubersuggest has to offer. Let’s now take a look at some of the quick and easy SEO and tracking tools offered by the site.

Ubersuggest Keyword Ideas

Right now, we are living in a world of content overload. There are currently now more than a billion websites and blogs that are actively creating new content all the time. Throw in the massive content being created by a billion YouTube members and another few billion users on social media, and you are pretty much well beyond content overload.

With this in mind, content creation and ranking in Google is still one of the most sought after and competitive ways to get free traffic to your site. This means content creation is still a must, but you also need to be smart about it.

Instead of spending hours of your valuable time on writing new content and publishing it to your site, more time should be spent on the SEO and keyword research process. As much as we would all like to rank for generic and big money keywords, it’s just not going to happen.

For times like these, this is where the Ubersuggest Keyword Ideas tool comes in handy.

A good example of this would be if you had a blog and wanted to write about “instagram influencers” and ideally rank for this term. By first plugging that phrase into Ubersuggest we can see the following.

Ubersuggest is great because it quickly provides all of this useful information and stats for free, but also because of the way it breaks it down. 

On the left side, we can see a set of keywords that are relevant to the original phrase we put in. In this area it also shows the search volume, cost per click average and difficulty scores.

On the right side, you have a breakdown showing the sites already ranking for this term and giving you an idea of what it would take in order to outrank these sites. This is quickly summarized by the Neil Patel reference at the top that says “The average web page that ranks in the top 10 has 29 backlinks and a domain score of 84.”

For any site owner or brand that is serious about ranking at the top of Google for their desired keywords and phrases, this type of search tool and data is an absolute must. For even deeper analysis on the many different directions you can go with this data, the Content Ideas tool will grab your keyword data and profile you with a list of relevant top ranking articles.

All of this data can be pulled up for free when visiting the site, or stored for future reference when you create a profile and connect to your Google Search Console account.

Improve Site Rankings with a Full Site Audit

As mentioned earlier, it’s getting harder and harder to rank at the top of Google. While methods like content creation and link building work best, you still need to work on the foundation and incoming/outgoing links to your site as well.

For this, it would be ideal to run a full site audit through Ubersuggest. You can see a preview of what this would look like in the screenshot below.

Again, this is free to all users who access the site. If you have a larger site or are looking for as much information as possible, it’s recommended to go with one of the premium monthly plans so you can track all data and your progress month after month.

After running a site audit, Ubersuggest will provide you with a number of stats and related information based on your site’s power, rankings and health. Such elements include an On-Page SEO Score, Organic Monthly Traffic, Organic Keywords and the Number of Backlinks.

All of these data points are quite useful and cool to see, but the Health Check on your site is where the audit really provides value. These will be in the form of Critical Errors, Warnings and Recommendations, which should all be attended to and then refreshed to make sure you make your way through all of the requested changes.

As each of these tasks are completed, your site score will improve and search ranking improvements usually follow. Again, with a profile in place, you will be able to continually run new audits on your site to make sure they are always performing in the best possible way.

Is Ubersuggest Really Free?

Throughout this review article, I’ve been referencing that Ubersuggest is free. I’m sure most of you are thinking there’s a catch or that there is some free trial and upsell associated with it.

Getting right to the point, it’s free.

If you were to visit the site and wanted to start using the tools and tracking reports we featured above, they are all free to access. Some may come with data limitations, but the option is always there to create a free account where you can connect to your Google Console, which will allow site owners to log in and track the growth and rankings of their site.

For users with multiple sites or looking to dive into even deeper statistics and data, there are premium plans catered to the needs of larger site owners, business and brands or SEO agencies. These paid plans start at $29 a month and offer more analytical data, project reports and user access, while also coming with a free 7-day trial.

As you will see from the comparison chart above, Ubersuggest is just a fraction of the cost in comparison to what other well-known SEO tools are charging. 

How to Rank Higher with Ubersuggest

Now that you’ve seen what’s possible with Ubersuggest, it’s time to start using the site and it’s powerful set of tools to your advantage.

This is as simple as visiting https://neilpatel.com/ubersuggest/ or typing in “ubersuggest” into Google. Once you get to the site, enter your site url or preferred keywords. Ubersuggest will do the rest for you.

Then it’s up to you to decide if you are good with visiting the site whenever you want to look up some quick data, or creating an account to track and monitor your site’s rankings and growth over time.

Either way, the ease of use and powerful tools offered by Neil’s latest project is sure to provide site owners on a budget with everything they’ve always hoped for, while also not having to re-invest a ton of money in the process.

Be sure to check it out and see how you can start improving your site rankings today.

Do you have a new website and you’re trying to learn new website SEO to get some traffic flowing into your website?

With almost 1.8 trillion websites online right now, it can seem like a daunting task to get attention in the search engines. There are things you can do to give your new website a good base for SEO.

Continue reading this article to learn more about the best SEO strategy for a new website.

1. Get Your Google My Business Listing

Your Google My Business listing is free but it can give you a nice look in the search engines if people search your business.

You can optimize the content with keywords, photos, and even social updates. Having a Google My Business listing helps your business since you can link to your website from the listing and is likely one of the positive signals for SEO.

2. Create and Submit Your Sitemap

Sitemaps make a list of all the pages on your website and submitting your sitemap will help Google and Bing find all of the pages you are trying to get attention for.

As you add new pages, you can update and resubmit your site map.

3. Target Low Competition Keywords

When you’re just getting started, it is going to be more difficult for you to get traction in the search engines. Targeting low competition keywords will allow you to start ranking for keywords and getting some traffic to your site.

Once people start visiting your site, there will be other signals such as time on site, bounce rate, and click-through rate.

4. Create a Content Plan

If you want to get a lot of traffic from SEO, you need to have a content plan that is going to back up that goal.

When your site is new and only has a few pages, there aren’t a lot of opportunities for search engines to rank your pages. Put together a realistic content plan and know how much content you’ll really be able to put on your website.

Once you have your content plan in place, for best results, stay consistent with your content creation.

5. Build Links

Even though you can buy website traffic to show the search engines that your site is alive and well, you should also build links to your content. Without links to your content, it is going to be difficult to rank.

There are a lot of ways to build backlinks, but some of the most popular methods are through social bookmarking, guest posting, and influencer marketing.

You’re a New Website SEO Pro

Now that you know these new website SEO tips, you can start to work on building a good foundation for your website.

Do you need more tips and tricks for getting your online business off the ground? Our site is full of articles that can help you as you’re building your online empire.

Browse our site, find your favorite SEO articles, drop a bookmark and come back again soon.

Did you know that, on average, the first organic search result from Google gets 32.5 percent of the total traffic share? Did you also know that sites on the first Google search results page receive a whopping 91.5 percent of the total traffic share?

Basically, if you want people to click on your website and see what you have to offer, you need to be on that first page and as close to the top as possible.

Getting there isn’t exactly an easy feat, though, especially when you’re part of a competitive market. It is possible to improve your ranking, though.

Read on to learn about eight of the characteristics all high-rank websites have in common. If you can make these improvements to your site, you’ll be amazed at how your position improves.

1. Security and Accessibility

Website security and accessibility play a significant role in how well a particular site ranks on Google (as well as other search engines, for that matter).

One way to indicate a secure and accessible website is the type of URL your site has. If your URL is one that search engine bots can reach and crawl, with ease, your website will be rewarded with a higher ranking.

Some ways you can make this happen are by installing a robots.txt file. This tells Google where it is and isn’t able to look for information about your site. A sitemap that lists all the pages on your website is imperative as well.

Having an “HTTPS” at the front of your URL is better than an “HTTP,” too. It doesn’t hold as much weight as these other factors, but it still can help.

2. Fast Load Times

The best Google sites tend to have very fast load times, too. The faster your pages load, the more likely it is that people will stick around to see what’s on them.

There are plenty of ways to speed up your load times, from getting rid of clutter to compressing images. Talk to your web developer to figure out how you can start to make your site more efficient.

3. Mobile Friendliness

These days, the majority of online searches come from a mobile device. If your website doesn’t look good on a smartphone or tablet, people are going to be less inclined to spend a lot of time on it.

If you want to enjoy a high ranking, make sure your website is optimized for mobile devices. The easiest way to do this is to work with a developer who specializes in this aspect of website building and design.

4. Higher Domain Age

The longer your website has been around, the easier it’ll be to get on top Google sites lists. In most cases, sites that have existed for less than a year are less likely to rank near the top of any search engine results page.

If your website is less than a year old, don’t give up hope. You can still implement these other practices to boost its ranking and help it reach a top spot faster.

5. Technical Optimization

Technical optimization is an often-overlooked component of search engine optimization. It plays a key role in improving search engine rankings, though. Some important technical aspects to consider include the following:

• The use of keyword phrases in your website’s page titles
• Using header tags to organize content and create a hierarchy
• Writing a clear and concise meta description
• Using keyword phrases in your images’ alt tags

Many people overlook these factors when trying to optimize their sites, but they can make a significant difference in your website’s overall performance.

6. Optimized Content

As stated in the article, Buy Guest Posts On Real Blogs With 1000+ Organic Monthly Traffic, one of the only trustworthy metrics to how much Google favors a website is how much organic traffic that website receives monthly from Google.

Of course, bringing in organic traffic is difficult. One way to increase the number of people visiting your site is to make sure your content is well-optimized.

There are lots of ways to do this, including the following:

• Including the right keywords in your content (in an organic, non-forced way)
• Answering common questions
• Using videos and infographics to appeal to a wider range of visitors

Writing long-form content is also helpful. Posts that are in the 2,000-word range tend to outperform those with lower word counts.

7. Positive Social Signals

Google wants to see how your website is performing on social media. Positive social signals can lead to higher search engine rankings. For example, if lots of people are tweeting links to pages from your website or sharing them on Facebook, that will reflect well and lead to rewards from Google.

8. High Click-Through Rate and Low Bounce Rate

When determining where to rank a website in search engine results, Google’s algorithm will pay attention to your website’s click-through rate as well. This refers to the number of clicks your website receives from people who have typed in a particular search term. The higher your click-through rate is, the better off your site will be when it comes to rankings.

It’s not good enough just to have a high click-through rate, though. You’ll also need a low bounce rate.

Bounce rate refers to the number of people who click the “back” button and leave your website, as well as how quickly they do this after visiting your site. If the majority of people who visit your site click away within a few seconds, that’s a red flag to Google and your site will be penalized.

Join the List of High-Rank Websites Today

As you can see, there are quite a few characteristics that all (or nearly all) high-rank websites share. If you want your website to be counted among this group, you need to know what not to search on Google and, instead, make sure you’re doing what you can to implement these changes and improve your site.

Do you want to learn more about improving your web presence and raising your Google site’s ranking? If so, check out some of our other helpful blog posts and digital marketing resources today.