Google SEO Trends To Rank Higher In Search Engines in 2021

Ranking at the top of Google is one of the most common goals for site owners, bloggers and businesses online. Not only is it one of the highest priorities, it’s also one of the most complicated things to master — and with Google continually changing their algorithm all the time, this only makes it harder to accomplish.

However, thanks to there being plenty of SEO sites and resources online, news is always breaking with new updates and algorithm changes take place.

And even with updates to Google’s algorithm being made from time to time, having a solid and effective SEO strategy is still one of the best ways to see improved results day after day.

As an SEO professional or site owner, you must be looking for recent Google updates and trends that can help you to get higher rankings in search engines for your websites in 2021.

5 Top Google SEO Trends to Rank Higher in the Search Engines in 2021

Having said everything mentioned above, it’s now time to cover some of the most important talking points and trends in SEO that matter today.

In this article, I will give a short overview of Google SEO trends 2021 that will surely help you update your client’s website to rank higher in search engines.

Let’s get started!

Focusing on user and search intent

Creating and providing content according to the user intent can be the key factor in higher rankings.

According to Google updates in 2020, it was observed that websites with better and updated search intent ranked higher after the algorithm update.

If you are looking to win at SEO in 2021, providing users with quality information can create a win-win situation for you. And as we all know, content creation is one of the very basic and simple foundations for ranking in Google.

According to SEO Brisbane, “The better the quality of content you create the better. But, it’s also important to make sure you have engaging content with more than 1,000-words per article, and are also adding visuals and video whenever possible.

In 2021, SEO experts who can truly meet the needs of a searcher will succeed.

Hence, Google will be even better at knowing when people are looking for expert advice and will rank those articles above articles written by writers who lack E-A-T.

Core Web Vitals As Google Ranking Factor in 2021

In the 2020 Update, Google introduced three new factors called Core Web Vitals collectively.

What is the purpose of these metrics?

Loading, Interactivity, and visual stability refer to a better user experience.

In simple words, Core web Vitals mean page speed. Now, Google will also monitor how fast your website page loads and give ranking on its basis.

For example, two pages are competing on the same keyword with almost equal content coverage, and then core web vitals will help Google bots decide which one should be ranked.

So, as an SEO professional, if you want to get a higher ranking and revenue in 2021, you must take page speed as a priority.

Google only wants Original Content.

Think for a minute, would you like to buy a mobile with the same specifications you already have? Of course not, because you will aim to find a new one with better specifications and software updates.

That’s what Google wants from you.

  • Why will Google rate a piece of content that is somewhat close to existing content already ranked on the web higher than the original piece?
  • Why does anyone bother looking beyond the top-ranked results?
  • Will Google rank your content above articles that are currently ranking?

A great way to answer these questions and also monitor your results as positions and keywords change all the time, is through the use of a SERP checker tool like the one offered by Zutrix.

As a result, the content must be genuine, helpful, and beneficial for users, and by having a tracking solution in place, you can also monitor what type of content creation ranks and performs best.

Google Voice Search

According to a recent study, almost 27% of the global population uses the Google voice search option for their queries.

Most of the queries are long-tail and specific.

So, in 2021 SEO professionals need to take this into their notice and update their content according to the voice search.

Voice search optimization is still growing, and shortly more people will opt for it.

Hence, this could be the necessary item in terms of SEO in 2021.

Artificial Intelligence

AI is transforming the SEO and marketing sector in the same way as evolving the rest of the world.

The explanation for AI’s effect is the originality that it offers.

Here’s a simple reality: Google uses AI to serve searchers with the information they want.

You might be wondering how AI can contribute to SEO strategies?

It takes years to learn how search engines rate web pages.

And then, developing appropriate plans requires a significant amount of time.

Though SEO professionals may assist with certain techniques, AI and machine learning can be game-changers.

It will be much more effective and effective in terms of manipulating algorithms and developing practical approaches.

Final Verdict on What Matters Most in SEO During 2021

The following trends must be kept in mind to achieve a better ranking and revenue in 2021 and the years to come.

Keeping up with these trends will boost your website’s traffic.

Thank you for reading this article.

Share it with your friends, and do not forget to leave your feedback in the comments section below.

4 SEO Trends to Look Forward to in 2021

The goal of every blogger and Internet marketer is to generate a steady stream of converting traffic. Even in 2021, Google is still the most dependable traffic source. According to Impact Plus, Google accounts for roughly 75% of all desktop search engine traffic. Since search traffic converts considerably better than social and referral traffic, marketers should prioritize their search engine optimization strategies.

SEO strategies have evolved significantly over the years. Google and other major search engines are constantly updating their algorithms, which render some old SEO strategies obsolete. Some elements of SEO are evergreen, such as building high-quality links and creating high-quality content. Other aspects of SEO campaigns are constantly changing.

If you are trying to create an SEO strategy in 2021, then you must understand how are the rules are changing. You will be more likely to rank higher in Google if you follow the best practices and keep up with new algorithm changes.

Understanding Important Changes to Make with Your SEO Strategy for the New Year

Last year has finally come to an end, and 2021 has arrived. It may have been a challenging few months for marketers, but there’s always something to look forward to in the field of digital marketing. Of course, it’s critical to account for the changes this year has brought. Will the same techniques work in the coming year? Let’s find out more about the predicted SEO trends for 2021 and how this might impact your ongoing strategies.

User experience optimization is a core focus

Google started paying close attention to user experiences about a decade ago when the Google Panda algorithm was rolled out. The search engine has been placing even more weight on the importance of user behavior in recent years. You need to make UX a core focus of your SEO strategy moving forward. This isn’t just important for boosting conversion rates, but also for increasing your traffic volume as well. 

It’s been a long time coming, but Google has been hinting at the importance of user experience for years now. All the algorithm updates of this search engine giant have been heading in this particular direction. According to Ocere.com, you can expect more focus on key SEO metrics such as page loading time. Any aspect of SEO that directly impacts the user experience will be an essential consideration for the coming year. As such, marketers need to advise their clients to ensure that their websites are user-friendly, mobile-friendly, and fast.

There are a variety of metrics that bloggers should pay attention to when conducting user experience optimization. The average time on site and pages per visit are two of the most important metrics to evaluate.

Voice search is gaining steady popularity

SEO experts predict that voice search will continue to gain popularity, hence impacting search results and rankings significantly. Voice-operated devices such as Alexa, Google assistance, and Siri should be a major component of any SEO strategy. Optimizing for voice search typically involves using long-tail keywords and phrases that people use in ordinary conversation.

Mobile searches get indexed first

Google is still the primary search tool and will likely remain so in the coming years. Last year, Google introduced mobile-first indexing, where the rankings gave priority to mobile versions of web pages. This change correlates with the steady rise of mobile use among users around the world. Therefore, any marketing expert will tell you that for SEO to succeed in 2021, websites should be optimized for mobile phone use. The good thing is, Google has also provided a free resource where businesses can test if their website is mobile-friendly.

There are a number of things that you should do to make sure that your site is properly optimized for mobile devices. Neil Patel has some great tips on this page. Since mobile users are looking at your site on much smaller screens, you should make sure that the mobile versions provide much more succinct content. You should remove any extraneous details that are not absolutely necessary. It is also important to provide scrolling menu bars end check boxes to make it as easy to provide input as possible. Finally, you should make sure that the text is large and images are highly visible.

Local businesses will be the main focus

In a post-COVID economy, local businesses will be given the main focus. Those economies heavily impacted by the pandemic will likely make an effort to help local businesses thrive. If you want to take advantage of this opportunity, local SEO is the key. And as more people aim to help businesses within their community, you need to make sure that your products and services are visible on local searches. One way to do it is to have your business added to Google’s “My Business” listing.

You should also learn more about the different ranking factors that are specific to local SEO. Co-citations are especially important for local SEO. In order to use them properly, it is important to make sure that any local information on your website is accurate, including your full address and phone number. This information has to closely match the information that you share across Yelp, Google Places and other directories and local listings across the web. 

The Future of SEO and Where We are Headed

The trends mentioned above are only a few of what you can expect in 2021. However, SEO is constantly changing, and there may be new techniques to try in the next few months. There is indeed some uncertainly caused by the pandemic, which is why the best marketers are always on the lookout for the latest trends. By making sure that you stay on top of what’s happening in the world of SEO, you can ensure that you’re always at the forefront of innovation and ensure that your strategies for the coming year will yield favorable results.

You will see a lot more changes with Google in the coming year. It is important to keep up with new algorithm updates and trends, so that your SEO strategy will be more likely to succeed.

Sitechecker Review: Features, Testimonials, Pricing, Coupon

Ranking at the top of the search results is something every website, blog, brand and business talks about. However, with only a few spots available on that elusive first page of Google for any keyword, it’s a whole world of competition out there fighting for the same thing.

This means, if you want to successfully rank higher in the search results, there is more than just content creation and link building tasks at hand. SEO is something that needs to be monitored, improved and in action every single day of the week.

In order for all of this to come together, site owners and brands must have a reliable SEO and keyword research and monitoring tool.

Today we are going to be taking a look at the Sitechecker keyword tracking and monitoring solution, while also highlighting it’s many features and tools, while also showcasing why it might be the ideal solution for your site.

Introducing Sitechecker Pro

Sitechecker is an all-in-one solution that allows site owners and brands to properly track and optimize the performance of their search rankings. In addition to providing users with a plethora of SEO rankings and reports, the solution also provides On-Page SEO checkers, Website SEO reports, SEO monitoring and more.

Right off the bat, I personally always like to look at the different rankings for so-called ‘SEO tools and solutions’ to see if they can actually rank for what they are preaching or promise to offer.

If an SaaS can’t rank for the most competitive terms out there (which they are competing for), what good are they?

After quick analysis, I was happy to see Sitechecker ranking on page one for keywords like “website checker”, “seo check”, “analyse seo”, “seo backlinks” and more.

Now that we’ve gotten that quick intro analysis out of the way, let’s take a look at some of the tools, features and reporting that Sitechecker has to offer.

Creating an Account and Your First Site Project

First thing first, you can sign up for a free account at https://sitechecker.pro/.

Right when you join the site, it’s an extremely simple and speedy process to get your websites and accounts set up for reporting and monitoring.

The first steps in this process is to add your site domain name, select your site audit and monitoring settings, adding Google Analytics/Search Console integrations, setting your Rank Tracker updates and reporting, and adding in your requested keywords and search phrases for tracking.

After this is done, the system will take 10-15 minutes to scan through your site and have your first keyword rankings report available. While this is going on, you will also see an active progress report for your site, what’s being scanned and what problem areas have already been targeted.

On the left-hand site of the members area, you will see a navigation bar to access each of your site projects, the main dashboard area, site audit reports, rank track tools and more.

Once the initial report is completed, Sitechecker will provide you with a full site audit, while highlighting the different areas of your site that could use some improvement.

By clicking on any of the sections on this report, it will provide you with a resource on how to address and fix each of the issues. An ideal score for your site is in the 80-90+ range, so be sure to fix any critical issues first, and then make your way through the warnings.

Sitechecker SEO and Keyword Rank Tracker Reports

As important as site reports and audits are, most users are going to be logging into Sitechecker daily to monitoring their keyword movement reports.

Using the keywords you initially added to your site during sign up (or that you can add at any time), the tool will provide you with easy to follow reports on where your site is currently ranking in the search results.

Click on any of these keywords or search phrases, and it will immediately pop up a new screen that displays the top ranking for such keywords, and where your competitors are ranking. This chart will also show a movement on rankings in the graph area.

The more time you spend analyzing your site and search rankings with the tools offered by Sitechecker, the more you will understand and benefit from the solution.

In addition to the main tools and features highlighted so far, Sitechecker also has On Page, Traffic and Rank checkers, while offering backlink and link strategy tools and recommendations as well.

And as seen in most of the screenshots, the option is also there to add the Sitechecker Google Chrome Extension, which makes reports, analysis and optimization even easier. This plug-in is currently being used by more than 30,000 users.

Online Sitechecker Testimonials and Reviews

As with any online solution or membership that you are going to invest your time and money in, it’s important to see what other sites and users of the platform have to say about it.

When running a search for Sitechecker in Google, we can see they have hundreds of positive reviews across sites like TrustPilot, Capterra, FinancesOnline, AccurateReviews, SoftwareAdvice and other reputable sites.

You can also visit the Sitechecker Facebook Page and see plenty of testimonials and reviews on there as well.

Sitechecker Pricing Plans

As with all great tools and solutions on the internet, the best ones are going to come with a price tag. The good news is, with SaaS on the rise, costs for extremely advanced and costly solutions are now more affordable than ever before.

That is exactly what you will find with Sitechecker as well.

It’s free for anyone to visit the site and create an account. However, in order to start using all of the features and access keyword reporting, you will need to upgrade to one of the plans below.

  • Basic: $19/month – 3 websites – 150 keywords
  • Startup: $29/m – 5 websites – 500 keywords
  • Growing: $69/month – 10 websites – 1,000 keywords

Depending on your site needs and budget, the Basic and Startup plans are the most popular, as they are quite affordable and allow you to add 3 to 5 sites to your account.

The option is also there to lower the monthly rates ever further, by signing up for a year in advance. This will result in a 20% savings.

How to Get the Most Out of Your Site with Sitechecker

As with all SEO, site audit and rank tracking tools, it’s important to find one that you are comfortable with, which is also easy to use. It’s also important to make sure it provides you with the necessary optimization, research and keyword analysis tools to continually make improvements to your site.

These are all key features and components that Sitechecker definitely already have in place.

With more than 30,000 paying customers on the site, it’s well worth your time to add your site and keyword rankings, to see what areas of improvement might be waiting for you.

Bonus Coupon Code: Save 20%

Use this coupon zacjohnson to get 20% off for the first payment of any plan (monthly or annual) at Sitechecker.

How to Kill it With SEO for Your SaaS

A growing number of online entrepreneurs and businesses are realizing that even with a great SaaS, getting your offering the exposure it needs to provide you with those big returns, in a sea of highly similar and competitive options, is a major undertaking.

You can absolutely focus on paid acquisition strategies and social media to provide a short-lived stream of users. But if you want that long-term, self-sustaining, scalable growth, then your SEO game needs to be on point, because it is the marketing foundation upon which all others will succeed. Below are some things you really should be doing if you want to kill it with your SEO and make your SaaS stand out. 

Understand Your Buyer’s Journey

Most buyer journeys for SaaS are non-linear, which is to say, they will not always come to your site in search of a solution to their problem. Sometimes they do, but they often have no idea you are offering one, and so they find you through questions asked online. Invariably, those questions are asked via Google, by searching long and short-tail queries relevant to customer problems. “How do I do X faster,” how to make X simpler,” searches in this vein. 

Your SEO, therefore, should be layered, with different content focused on different stages of the journey. The beginning stage involves blog content that focuses on the targeted keywords contained in your customers’ “problem-solving” searches. This blog content should start as an informative description that aims to educate, and gradually lead into how your particular SaaS is the solution to their problem.

Content geared towards those in the second stage of the journey is targeted at those who are aware there are SaaS solutions to their problems, but shopping for providers. Your SEO at this stage should be focused on middle-of-the-sales-funnel keywords that are describing what it is your service provides–”the best email outreach,” “the best CRM,” “the best productivity measurement tool.” Instead of the educational tone that you would use at the beginning of the customer’s buying journey, focus on specific features, integrability, and product categories. 

Those at the final stage of their buying journey (i.e., the buyer knows what they need, why they need it, and which specific products meet those needs) require an even different content approach. Here is where buyers compare and contrast their shortlist of products to see which one makes the most sense for them. This is where you should be attracting product-aware buyers using keywords that focus on comparisons and alternatives–“versus” lists and “alternatives to” lists. 

Link Building: The Other Vital Piece of the Puzzle

SEO is really a dual process. It involves content creation–which we just covered–and link building. Layered content that attempts to reach your target market during different stages of the buying journey is crucial. But that, plus a steady supply of solid backlinks from relevant high DR sites, will take your SEO to the next level.

Link-building, however, unlike content, is more painstaking and requires more expertise. It is a much more systematized process and the investments required to learn, do and scale it (not only money, but in time and opportunity cost) are too much for many businesses to handle in-house. If you are serious about dramatically increasing your visibility, look into a solid link-building service, especially ones that specialize in generating high-quality SaaS links. 

Most of the reputable link builders will work with you on a pay-per-link arrangement, which means a budget is established and then each time a link is built, you are charged. The more solid DR sites you have linking back to your SaaS pages (whether your home page or specific content pages), the higher up in Google’s search results your site will appear when people look for keywords related to your service. 

Don’t Forget About HARO

People who use HARO (Help a Reporter Out) either love it or hate it. Pitching HARO queries takes time and it can be a while before you see a return on that investment. Sometimes the articles you are hoping to be featured in won’t be published for four, six, maybe even twelve weeks. What makes HARO so valuable, however, is that it’s free. Anyone can sign up for HARO and start responding to blogger and journalist queries. 

HARO shouldn’t be the only way you build links for your SaaS, but it should certainly be one of them. The chance to score high DR links from relevant sites for free is too important to pass up, and if you have real expertise in your niche and can write a good ~200-word quotable response that answers a query’s questions or provides unique insight, you can land some really solid links. Try to leverage both your personal expertise and your niche’s relevance (either together or separately) when choosing which queries to go after. 

Build A Social Media Presence 

YouTube is the web’s second-largest search engine behind Google (its parent company). It has over 2 billion monthly users and it is the next major SEO frontier. When was the last time you searched something in Google and the top results were YouTube videos on the topic? Those results could (and should) be you. If you have an SaaS and you want to convince prospective customers they should buy it, show them how it works on your branded YouTube channel. 

You can create ‘sister’ YouTube content to accompany your blog posts (which you can also cross-promote) and apply the same SEO keyword tactics to coming up with the titles and descriptions of your videos. Your YouTube content can include “how to” videos on the various functionalities of your service; troubleshooting videos, and you can even use YouTube as a place for feedback that can be incorporated into future patches and designs. You can count on brutally honest YouTube users to tell you where your service’s shortcomings are and what you might change to improve your UI and UX. 

Conclusion

SEO, when done right, is the absolute best way to build an affordable, long-term marketing plan that can be scaled as you go and which, when done right, becomes self-sustaining. Getting your SEO off the ground takes some time and money, but if you pick and choose who you work with and where you allocate your resources, you can build a large pool of potential customers who are in the market for precisely what your service offers. Keep the above tips in mind and you will absolutely kill it with your SEO for your SaaS.

Neil Patel Ubersuggest Review: Best SEO Tool and Features

When you hear different names, you immediately think of different things. If I were to mention the name Lebron James, you would immediately think about basketball. Tony Robbins and you would think a motivational speaker. Neil Patel… and you would likely associate his name with online marketing and SEO.

More often than not, SEO is the interlinking term commonly used with Neil. And this also makes perfect sense, as the release of his latest project, Ubersuggest, is quickly becoming the go-to solution for SEO analysis and keyword research.

With so many different marketing tools and solutions on the internet today, it’s easy to find yourself left with endless accounts that you are likely paying for, yet also many that you aren’t using. This ultimately can add up to thousands of wasted dollars every year, while also leaving yourself asking what you really need?

In short, you really only need a handful of tools and tracking solutions to run a successful business online, and many of them might have alternatives that you might find to be cheaper, yet just as good–if not better.

A perfect case of this would be with Ubersuggest, as it provides nearly the same keyword tracking and site audit information that competitors like Ahrefs and SEMRush, but for free!

It’s one thing to say why a site or solution is great, but it’s another to actually walk through it. So that’s exactly what I wanted to do today.

Let’s walk through some of the great features and tools that Ubersuggest offers for free to any and all of their site visitors.

Ubersuggest Review – All in One SEO Tool

Unless you’ve been hiding under a rock, you probably already know who Neil Patel is. And if you follow Neil, you likely already know about Ubersuggest. If not, it’s an all in one SEO tool that makes keyword tracking and competitor analysis super easy, and best of all… free!

Through the use of Ubersuggest, anyone can visit the site and type in their site URL or preferred keyword. Without the need for registration, the platform will instantly shoot out a data report like the one below. 

As you will see, it looks just like the dashboard area for many of the leading SEO tools and tracking solutions. Easy to read, navigate and understand… even for newbie site owners and bloggers.

However, this is just a quick introduction to what Ubersuggest has to offer. Let’s now take a look at some of the quick and easy SEO and tracking tools offered by the site.

Ubersuggest Keyword Ideas

Right now, we are living in a world of content overload. There are currently now more than a billion websites and blogs that are actively creating new content all the time. Throw in the massive content being created by a billion YouTube members and another few billion users on social media, and you are pretty much well beyond content overload.

With this in mind, content creation and ranking in Google is still one of the most sought after and competitive ways to get free traffic to your site. This means content creation is still a must, but you also need to be smart about it.

Instead of spending hours of your valuable time on writing new content and publishing it to your site, more time should be spent on the SEO and keyword research process. As much as we would all like to rank for generic and big money keywords, it’s just not going to happen.

For times like these, this is where the Ubersuggest Keyword Ideas tool comes in handy.

A good example of this would be if you had a blog and wanted to write about “instagram influencers” and ideally rank for this term. By first plugging that phrase into Ubersuggest we can see the following.

Ubersuggest is great because it quickly provides all of this useful information and stats for free, but also because of the way it breaks it down. 

On the left side, we can see a set of keywords that are relevant to the original phrase we put in. In this area it also shows the search volume, cost per click average and difficulty scores.

On the right side, you have a breakdown showing the sites already ranking for this term and giving you an idea of what it would take in order to outrank these sites. This is quickly summarized by the Neil Patel reference at the top that says “The average web page that ranks in the top 10 has 29 backlinks and a domain score of 84.

For any site owner or brand that is serious about ranking at the top of Google for their desired keywords and phrases, this type of search tool and data is an absolute must. For even deeper analysis on the many different directions you can go with this data, the Content Ideas tool will grab your keyword data and profile you with a list of relevant top ranking articles.

All of this data can be pulled up for free when visiting the site, or stored for future reference when you create a profile and connect to your Google Search Console account.

Improve Site Rankings with a Full Site Audit

As mentioned earlier, it’s getting harder and harder to rank at the top of Google. While methods like content creation and link building work best, you still need to work on the foundation and incoming/outgoing links to your site as well.

For this, it would be ideal to run a full site audit through Ubersuggest. You can see a preview of what this would look like in the screenshot below.

Again, this is free to all users who access the site. If you have a larger site or are looking for as much information as possible, it’s recommended to go with one of the premium monthly plans so you can track all data and your progress month after month.

After running a site audit, Ubersuggest will provide you with a number of stats and related information based on your site’s power, rankings and health. Such elements include an On-Page SEO Score, Organic Monthly Traffic, Organic Keywords and the Number of Backlinks.

All of these data points are quite useful and cool to see, but the Health Check on your site is where the audit really provides value. These will be in the form of Critical Errors, Warnings and Recommendations, which should all be attended to and then refreshed to make sure you make your way through all of the requested changes.

As each of these tasks are completed, your site score will improve and search ranking improvements usually follow. Again, with a profile in place, you will be able to continually run new audits on your site to make sure they are always performing in the best possible way.

Is Ubersuggest Really Free?

Throughout this review article, I’ve been referencing that Ubersuggest is free. I’m sure most of you are thinking there’s a catch or that there is some free trial and upsell associated with it.

Getting right to the point, it’s free.

If you were to visit the site and wanted to start using the tools and tracking reports we featured above, they are all free to access. Some may come with data limitations, but the option is always there to create a free account where you can connect to your Google Console, which will allow site owners to log in and track the growth and rankings of their site.

For users with multiple sites or looking to dive into even deeper statistics and data, there are premium plans catered to the needs of larger site owners, business and brands or SEO agencies. These paid plans start at $29 a month and offer more analytical data, project reports and user access, while also coming with a free 7-day trial.

As you will see from the comparison chart above, Ubersuggest is just a fraction of the cost in comparison to what other well-known SEO tools are charging. 

How to Rank Higher with Ubersuggest

Now that you’ve seen what’s possible with Ubersuggest, it’s time to start using the site and it’s powerful set of tools to your advantage.

This is as simple as visiting https://neilpatel.com/ubersuggest/ or typing in “ubersuggest” into Google. Once you get to the site, enter your site url or preferred keywords. Ubersuggest will do the rest for you.

Then it’s up to you to decide if you are good with visiting the site whenever you want to look up some quick data, or creating an account to track and monitor your site’s rankings and growth over time.

Either way, the ease of use and powerful tools offered by Neil’s latest project is sure to provide site owners on a budget with everything they’ve always hoped for, while also not having to re-invest a ton of money in the process.

Be sure to check it out and see how you can start improving your site rankings today.

How to Hack New Website SEO Like a Pro in 2020

Do you have a new website and you’re trying to learn new website SEO to get some traffic flowing into your website?

With almost 1.8 trillion websites online right now, it can seem like a daunting task to get attention in the search engines. There are things you can do to give your new website a good base for SEO.

Continue reading this article to learn more about the best SEO strategy for a new website.

1. Get Your Google My Business Listing

Your Google My Business listing is free but it can give you a nice look in the search engines if people search your business.

You can optimize the content with keywords, photos, and even social updates. Having a Google My Business listing helps your business since you can link to your website from the listing and is likely one of the positive signals for SEO.

2. Create and Submit Your Sitemap

Sitemaps make a list of all the pages on your website and submitting your sitemap will help Google and Bing find all of the pages you are trying to get attention for.

As you add new pages, you can update and resubmit your site map.

3. Target Low Competition Keywords

When you’re just getting started, it is going to be more difficult for you to get traction in the search engines. Targeting low competition keywords will allow you to start ranking for keywords and getting some traffic to your site.

Once people start visiting your site, there will be other signals such as time on site, bounce rate, and click-through rate.

4. Create a Content Plan

If you want to get a lot of traffic from SEO, you need to have a content plan that is going to back up that goal.

When your site is new and only has a few pages, there aren’t a lot of opportunities for search engines to rank your pages. Put together a realistic content plan and know how much content you’ll really be able to put on your website.

Once you have your content plan in place, for best results, stay consistent with your content creation.

5. Build Links

Even though you can buy website traffic to show the search engines that your site is alive and well, you should also build links to your content. Without links to your content, it is going to be difficult to rank.

There are a lot of ways to build backlinks, but some of the most popular methods are through social bookmarking, guest posting, and influencer marketing.

You’re a New Website SEO Pro

Now that you know these new website SEO tips, you can start to work on building a good foundation for your website.

Do you need more tips and tricks for getting your online business off the ground? Our site is full of articles that can help you as you’re building your online empire.

Browse our site, find your favorite SEO articles, drop a bookmark and come back again soon.

8 Things High Ranking Websites All Have in Common

Did you know that, on average, the first organic search result from Google gets 32.5 percent of the total traffic share? Did you also know that sites on the first Google search results page receive a whopping 91.5 percent of the total traffic share?

Basically, if you want people to click on your website and see what you have to offer, you need to be on that first page and as close to the top as possible.

Getting there isn’t exactly an easy feat, though, especially when you’re part of a competitive market. It is possible to improve your ranking, though.

Read on to learn about eight of the characteristics all high-rank websites have in common. If you can make these improvements to your site, you’ll be amazed at how your position improves.

1. Security and Accessibility

Website security and accessibility play a significant role in how well a particular site ranks on Google (as well as other search engines, for that matter).

One way to indicate a secure and accessible website is the type of URL your site has. If your URL is one that search engine bots can reach and crawl, with ease, your website will be rewarded with a higher ranking.

Some ways you can make this happen are by installing a robots.txt file. This tells Google where it is and isn’t able to look for information about your site. A sitemap that lists all the pages on your website is imperative as well.

Having an “HTTPS” at the front of your URL is better than an “HTTP,” too. It doesn’t hold as much weight as these other factors, but it still can help.

2. Fast Load Times

The best Google sites tend to have very fast load times, too. The faster your pages load, the more likely it is that people will stick around to see what’s on them.

There are plenty of ways to speed up your load times, from getting rid of clutter to compressing images. Talk to your web developer to figure out how you can start to make your site more efficient.

3. Mobile Friendliness

These days, the majority of online searches come from a mobile device. If your website doesn’t look good on a smartphone or tablet, people are going to be less inclined to spend a lot of time on it.

If you want to enjoy a high ranking, make sure your website is optimized for mobile devices. The easiest way to do this is to work with a developer who specializes in this aspect of website building and design.

4. Higher Domain Age

The longer your website has been around, the easier it’ll be to get on top Google sites lists. In most cases, sites that have existed for less than a year are less likely to rank near the top of any search engine results page.

If your website is less than a year old, don’t give up hope. You can still implement these other practices to boost its ranking and help it reach a top spot faster.

5. Technical Optimization

Technical optimization is an often-overlooked component of search engine optimization. It plays a key role in improving search engine rankings, though. Some important technical aspects to consider include the following:

  • The use of keyword phrases in your website’s page titles
  • Using header tags to organize content and create a hierarchy
  • Writing a clear and concise meta description
  • Using keyword phrases in your images’ alt tags

Many people overlook these factors when trying to optimize their sites, but they can make a significant difference in your website’s overall performance.

6. Optimized Content

As stated in the article, Buy Guest Posts On Real Blogs With 1000+ Organic Monthly Traffic, one of the only trustworthy metrics to how much Google favors a website is how much organic traffic that website receives monthly from Google.

Of course, bringing in organic traffic is difficult. One way to increase the number of people visiting your site is to make sure your content is well-optimized.

There are lots of ways to do this, including the following:

  • Including the right keywords in your content (in an organic, non-forced way)
  • Answering common questions
  • Using videos and infographics to appeal to a wider range of visitors

Writing long-form content is also helpful. Posts that are in the 2,000-word range tend to outperform those with lower word counts.

7. Positive Social Signals

Google wants to see how your website is performing on social media. Positive social signals can lead to higher search engine rankings. For example, if lots of people are tweeting links to pages from your website or sharing them on Facebook, that will reflect well and lead to rewards from Google.

8. High Click-Through Rate and Low Bounce Rate

When determining where to rank a website in search engine results, Google’s algorithm will pay attention to your website’s click-through rate as well. This refers to the number of clicks your website receives from people who have typed in a particular search term. The higher your click-through rate is, the better off your site will be when it comes to rankings.

It’s not good enough just to have a high click-through rate, though. You’ll also need a low bounce rate.

Bounce rate refers to the number of people who click the “back” button and leave your website, as well as how quickly they do this after visiting your site. If the majority of people who visit your site click away within a few seconds, that’s a red flag to Google and your site will be penalized.

Join the List of High-Rank Websites Today

As you can see, there are quite a few characteristics that all (or nearly all) high-rank websites share. If you want your website to be counted among this group, you need to know what not to search on Google and, instead, make sure you’re doing what you can to implement these changes and improve your site.

Do you want to learn more about improving your web presence and raising your Google site’s ranking? If so, check out some of our other helpful blog posts and digital marketing resources today.

Neil Patel Reviews Google’s New Link Building Guidelines

Neil Patel and SEO go together like peanut butter and jelly. Search for anything related to SEO, content marketing or affiliate marketing in Google… and you are sure to find one of Neil’s articles, companies or interviews ranking right at the top of the search results.

Millions of site owners, brands, and entrepreneurs end up on Neil’s site every month seeking his latest expertise and wisdom on everything from how to start a business, ranking higher in Google, or creating content on websites and social media that gets attention. It’s also not just his own site, but plenty of others where Neil Patel has been featured, cited as an expert, or even listed as a speaker or influencer to follow.

With all of this in mind, Google has recently been coming out with some changes and new site owner recommendations of their own – which Neil Patel also reviewed, documented and broken down into his own working protocol, making it easier for the rest of us to understand as well.

Let’s take a look at what’s making headlines in the world of SEO, what Neil has to say about it, and how I believe today’s marketers should adjust their activities accordingly.

The Landscape or SEO Today and How Google Looks at Links

Flash back a couple of decades ago to the days of Yahoo Search, Altavista and even Excite – everyone was trying to game the system and figure out how to rank their sites at the top of the search engines for big money keywords that would send them floods of traffic. Jump back to today, and nothing has really changed – except that pretty much all of the focus is on Google now, and Google has gotten better and better at out-gaming the games.

In 2019, Google pretty much controls the internet, making them the gatekeepers of information that people find when they search online. It’s been documented that there are hundreds of different data points, methods, factors and algorithms that go into determining where a given site’s pages rank for keywords – but for the most part, it’s usually a mixture of content quality and backlinks that have the most influence.

Neil Patel, for one, is of the belief that when done right, link building is more or less a future-proof SEO practice, and I’m inclined to agree. As he puts it in his review, “links will always be hard to come by, so they will be part of their algorithm for the foreseeable future.”

It’s just that compared to yesteryear, today there are also a ton of other factors that influence when, where and how a site ranks. Also, don’t forget to throw into the mix that there are now more than a billion active sites online, which are all competing for those same beloved search results.

Google Wants All Links Marked As What They Are

As Neil points out in his review of the latest SEO changes, the biggest adjustment that we need to know about today is Google requesting that everyone start labeling the type of links on their sites.

While this type of transparency is “good practice,” I’m predicting that it’s really not something you are going to come across on most websites. Unless, as Neil notes, “if Google starts placing some value on these user-generated links, it can help boost your rankings,” in which case there could be a bit of a gold rush.

Factor in that most site owners don’t want to put in the time and effort to label their links, and then another half of the internet (general bloggers) have no idea what SEO is or how to label links… often times it just seems like banter to throw something like this out there for the top SEO agencies and gurus to fight over.

And as for Neil Patel’s business interests… well, no matter what happens with Google and SEO in the future, he will be fine. As more site owners, bloggers, and brands continue to share his content on social media and publish reviews of the Neil Patel Digital agency, he will still have a virtually endless supply of traffic coming to his various media properties and presences from all directions.

You can see Neil’s breakdown of each of these new link policies and html “attributes” in the screenshot below.

Neil’s article also went into more details on what these link commands individually mean, and why Google even put them in place. Which was summed up by Google in the following:

All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems. – Google

With Google advancing their technology all the time, I wouldn’t be surprised if they had already collecting signals based on all of these html attributes in order to run ranking algorithm experiments that are already underway.

And at the same time, when you think about the “rel=sponsored” tag, you aren’t going to see many brands requesting this type of link on your site. Some of the largest brands in the world might, if they are running an obvious campaign through a large SEO or outreach company – but most of these brands want the SEO juice, and don’t want to be seen as buying “sponsored” links either.

In any event, if this is something you are currently freaking out about and trying to implement overnight, no worries. Google says this implementation won’t go into effect immediately, and site owners will have until March 1, 2020 to start setting the link attributes throughout their content.

“It will probably take another year before they really catch on,” says Neil, “which means for now you will just have to focus your efforts on dofollow links.”

Just Backlinks and Articles? Throw in Social Media as Well…

And regardless, as much as we would all like to think SEO and ranking in Google is just a matter of writing super high quality and long form content, along with getting as many quality links as possible… that’s no longer the case.

One thing that Neil does not point out in his article, in my opinion, social media is going to play an increasingly important role in all of this as well.

Without getting into too many technical specifics, Google loves social media, and they want to see more social shares, clicks coming from Facebook and Twitter back to your site, and also for content on your site to have social sharing buttons and embedded content as well.

After all, it’s all about user experience right?

You can even throw the case out there that “bounce rates” play a big role in the SEO process, and if you are going to run ads on social media to your existing audiences and fans… they would likely spend more time on your site than a random visitor, right?

These are all fine things to consider for now, but who knows when and how Google will change their perspective on these link factors in the future.

The Business of SEO and Where We Are Headed

In the world of SEO, all eyes are on Google. They are the king of search traffic – whether it’s desktop, tablet, or mobile browsing.

They are also the beginning and end of all decisions as to who ranks at the top of the search engine, and why.

This all helps the “business of SEO” as well. With such madness happening on a daily basis, and businesses of all sizes fighting for position, this just leads to more money being spent in an extremely competitive industry.

As I noted above, Neil and the enterprise companies that hire his agency will likely continue to see great rankings indefinitely. The bigger concern for everyone else, is the question of what will happen to your blog, business or brand if Google changes up their search algorithms and your site is no longer to be found?

Latest SEO Trends, Tips and Discussions to Improve Rankings in 2020

SEO… no matter what year it is, what your business focus, or what industry you are in, it’s always going to be a discussion.

When someone types something into Google, they actually are in buying or engagement mode. It’s not like social media where everything is scattered and your ads just happen to appear to an audience while scrolling through their feed. Throw voice search and mobile usage into the mix, and rules are changing at even faster rates.

If someone searches for something on Google, they are looking for information, to be entertained, or to purchase something. This is why Google Ads has always worked so well — as it’s hard to find a more targeted audience and monetization opportunity.

Even with all of that in mind, SEO and how to effectively rank content and websites in Google is still changing all the time.

What’s New In SEO In 2020

To help in the never ending journey to rank your site content higher, let’s take a look at some of the recent trends and discussions in relation to SEO in 2019.

Should you be linking out to other websites from your own?

With so much focus on link juice and getting the domain and page authority of your site up, there is often a concern for when sites should link out to other sites — and if they should at all.

This was actually a topic of discussion during one of the latest #AskGoogleWebmasters video series (a new series from Google) and was also featured on SERoundTable. You can see the short video and answer below.

This obviously isn’t brain surgery, and there have been many tests by site owners to see if linking out to other sites actually helps with their own SEO or not. This can also be affected y whether such links are DO or NO follow.

In summary, (as provided by John Mueller’s answer):

I would watch out for a few types of links though. In particular if you’re linking out to a site because of an arrangement, like you linked to me and I’ll link to you. Or because it’s an advertisement or if it’s being done in your site’s comments and you’re not really sure how good those links are.

So the best answer here? Leave the outbound links to high-quality sites and only those you are referencing to back up a statement or to provide further value to your audience.

How does Google Rankings actually work?

This has been one of the most commonly asked questions over the past two decades ever since Google first came out onto the scene. However, only the most important and secret people at Google really know the answer — and to be accurate, it’s actually changing all of the time.

Search Engine Journal has a recent article on this, which highlights and mentions the following:

There are hundreds/thousands of ranking factors. Google doesn’t tell us what they are in detail (which, by the by, seems to me to be reasonable).

They do tell us that they group them: Topicality, Quality, PageSpeed, RankBrain, Entities, Structured Data, Freshness… and others.

From a site owner and content marketer perspective, most of us are only looking at SEO from much smaller variables — which is often content, keywords, and building backlinks.

Val Zamulin, founder of Seologist, recommends that every site owner take advantage of every once of information Google occasionally leaks in reference to how their algorithm works. During a recent interview, Val went on to state:

One of the best ways to continually compete in the world of SEO and getting an edge ahead of your competition, is to track the performance of your main site and inner pages within a heavy data excel or Google docs sheet. Such information contained within the report should include the basics of site rankings, keywords, and in/outbound links — but to also include updated reports and data on pagespeed, rankbrain and last updated post data as well. By having all of this information documented and outlined in front of you, it will make for a much improved SEO report and strategy for tracking results and performance over time.

Such methods are also outlined within the full article from SEJ, as they have several documents and sheets ranking Google Ranking Factors, the power and influence of rich elements, bid based bidding, and how to also factor in multi-device rankings.

At what point should a website start focusing on SEO?

This is a very similar question to one we often hear in the monetization and affiliate marketing space — which is when should you try and start making money with your site? The difference between this question, and the original SEO-focused one we pose above are two completely different topics and worlds apart.

For the sake of this article, we will focus just on the SEO question, but if you would like to learn more about web you should focus on site monetization, you can read up/listen on that here.

In reference to when you should start SEO for a website or blog, the answer is FROM DAY ONE — even if your site isn’t ready to launch yet.

This can best be summarized into the following elements and factors: (source)

  • Creating an optimized Coming Soon page
  • Optimizing for mobile users
  • Increasing site speed
  • Using long-tail keywords
  • Creating an XML sitemap

If you are launching a WordPress site, this shouldn’t be hard to accomplish — as there are many free plugins that can help with this.

However, keep all of these elements in mind and try to improve the performance of your site to the MAX before officially going live with your site.

Making sure your site speed is fast as anything, that your site is already optimized for mobile and all devices, and also is already ranking in Google (even without any real content), are all ideal and a great way to give your site a mega boost when it’s first launched and ready to go.

SEO starts from day one… and never ends. This is something that every site owner needs to remember and keep working on for the life of their site.

SEO Today, Tomorrow… and Years To Come

SEO is changing all the time. It’s not just about content, keywords, and backlinks, but also adapting to the way Google ranks content and how audiences search for it.

With voice search and mobile now being used more than ever before, search phrases and keywords are no longer what they used to be. Forbes even went on to state “By 2020, 30% of all website sessions will be conducted without a screen.” — and that same article also went on to say “By January 2018, there was an average of one billion voice searches every month, proving that voice search is on the rise.

With this information now in hand, does that change or effect your SEO and content marketing strategy in anyway? It likely does.

SEO is here to stay and will greatly influence the way individuals search and find content online. And while it might be here to stay, the way it works today likely won’t be the same way it works tomorrow.

How to Improve Local SEO Results When Using a Digital Marketing Agency

Running a business can be very rewarding and exciting, but there are also many challenges that you have to try to overcome. One of these barriers is the stiff level of competition you face, no matter what industry you are in. If you want to be able to compete effectively with rivals, you have to ensure you have a solid marketing strategy in place and that the solutions you use actually work.

Unfortunately, just ‘creating content’ is never going to get you there. To rank in Google, your site will need powerful backlinks to improve the Domain Authority and Page Authority rankings of your site. Without these in place, your site will likely be found in Google for a wide range of long tail keywords, but likely somewhere between pages 10 to 100 — which is pretty much useless.

In order to effectively rank online and compete against already established sites, you will need to come up with a very creative and highly effective content creation and marketing plan. If you are a single person (or small) business, you will likely find that this task in itself could be a full time business, which is why many organizations outsource the process to a trustworthy digital marketing agency.

To help with the process of winning the war of online marketing and SEO, let’s cover some of the most important factors when trying to find a trustworthy digital marketing agency, and where/how you might want to focus your efforts and advertising dollars.

Local is Extremely Effective for Targeted Ads and SEO

When looking at the internet as a whole, there are more than a billion active sites online — which means they are all creating new content all the time, getting new social shares/backlinks, and ranking in Google. If you want to compete on this global scale, be ready for some massive competition.

At the same time, many smaller and local businesses don’t have the funds or resources to compete at these levels. For this reason, they should focus heavily on their local SEO rankings, paid advertising and demographic audience.

Neon Ambition, an SEO in Austin, has been working with companies for years now on how to improve their local reach and targeting, while also explaining the importance of how to find a positive ROI with SEO marketing, which can have a pretty much limitless ad spend cap.

They recommended the following take place:

“Having worked with hundreds of clients on a local specific ad campaign, we understand not only how hard it can be for a local business to rank, but also for them to spend a limited budget and see results at the same time. We have found great success with building localized content then targeting and remarketing location audiences to come back to the site once again. By additional social media and occasionally backlinking to such articles and resources, we continue to see progressive SEO growth month after month, while not requiring small mom and pops to spend thousands of dollars per month in the process.”

When it comes to local SEO and handing your business off to a digital marketing agency, it’s also important to have some basic understanding of how SEO works for your own personal and business expertise. You will also want to look for the following badges and certifications, as they will give you a better indication on how efficient and trusted an ad agency might be.

A great article on this topic can be found on Forbes, which ranks the following three factors as key elements that should be used when trying to rank in Google, target audiences, and find a positive ROI with local online advertising.

A company’s rank in Google My Business (GMB) results can be boiled down to three distinct areas of focus:

  1. Relevance
  2. Distance
  3. Prominence

How to Use Content and Social Networks to Improve Rankings

As previously mentioned, if you want to rank in Google, you need to have a powerful website and/or blog with established backlinks. If you don’t have this in place, it’s something you can build up over time. However, at the moment, not all is lost.

Thanks to the power of social media, you can rank Facebook, Twitter, Yelp, and other social profile or local directories pretty fast and easy in Google. Since most of these sites are already trusted in the eyes of Google, it doesn’t take much to rank such inner profiles and pages on their site.

In that same Forbes article mentioned above, they highlight the following methods for relying on social media and local directories to improve site rankings and being found by your target audience.

  • Select a high-volume keyword phrase that has location intent. Typically, for an attorney, this will be “practice area” plus “city name.” For example, “personal injury lawyer Philadelphia.”
  • Create a page on your site targeting this phrase.
  • Include the phrase in your page title, headings, page copy, meta description and image file names.
  • Include your name, address and phone number on the page.
  • Include the phrase in your page permalink as such: example.com/city-name/target-keyword-phrase/

By following these simple tips, there is no reason why your brand shouldn’t be able to rank for all ten listings on the main page of Google for your personal brand or business name. It’s something I’ve been able to do for my “Zac Johnson” name for quite a while now.

Social media is out there and it’s free to use. So take advantage of it!

Quick Ideas and Tips to Improve Local SEO on Your Own

There are many advantages to using a digital marketing agency when trying to rank and promote your local business, especially if you have no idea where to start. But there are also many things you can do on your own time to help promote your site and grow it’s site rankings and power over time.

Here are some quick ideas and tips to get started.

  • Have a blog. This one is a no-brainer, as it will allow you to create content for your site and will also start ranking your site in Google for long tail keywords. Also remember to effectively promote each blog post, and don’t expect people to find them on their own.
  • Create visuals and infographics for social media. This is a great idea, as everyone is already on social media and if you have a new recipe or service coming out, if you can make a quick infographic or animated video, it’s much more likely to be seen and shared.
  • Contribute to expert round ups. Depending on your niche market and business, this one might work or it might not. Check out these expert roundup examples and you can learn more about this.
  • Guest blogging on other industry/local blogs. Again, this comes down to the process of creating content for your sited within your industry, and then gaining exposure and getting backlinks as a way of compensation for your time, expertise and articles.

It’s likely that your digital marketing agency will be handling a lot of this, but there is no reason why you couldn’t start working on some of this at the same time. If you end up securing some nice placements and start to get a good feeling for how local SEO and audience targeting works, it might be something that you want to bring in-house as well.

Finding the Best Local Ad Agency for Your Business

When going with any local ad agency or digital marketing firm, make sure you always do all of the necessary research. Also, try to stay out of a super long term contract. Most SEO campaigns and work can take anywhere from 3-9 months before you start seeing real results.

If you have any questions or comments, feel free to shoot me an email and I can help out with any questions you might have.