40 Digital Marketing Influencers You Need to Follow Right Now

When you think of the word “influence“, what do you think of? In the world of entrepreneurship and business, you probably think of names like Tony Robbins, Steve Jobs, and Mark Cuban. However, influencers are all over the place, and especially in smaller niche markets — many of which you like never even heard of. In short, influencers can be anyone who takes the time to share their knowledge, story or expertise with others, while also helping them explore and learn new methods and processes.

Later this month I will be speaking at Influencer Marketing Days in New York City (for the second year in a row). It’s a great conference where industry experts and influencers get together and share their expertise with an engaged audience of business owners, content creators, and entrepreneurs who are looking to find more success in their online marketing, social media, and lead generation efforts. Being seen as an ‘influencer’ in the blogging and affiliate marketing niche, not only do I have a lot of great information to share with others during the event, I also know what it takes to convert a passion or expertise for something into a profitable business and well-respected brand.

If you are in the New York area and able to attend the event, awesome! I highly recommend you register and take advantage of this opportunity to connect with industry experts, while also not being overwhelmed with a large scale conference that has thousands of attendees. We all know that influencer marketing is continuing to be one of the main areas of focus for top brands and businesses in the world today, so it’s a great area to make sure you have exposure and proper knowledge in.

My session will be on “How to Become an Authority Through Content Marketing“, which is something I love discussing, as so many bloggers, brands, and individuals are doing it wrong! Quick tip… it’s not about the content creation, it’s about the content promotion!

Even if you can’t attend the event, that doesn’t mean you will totally miss out. This year there are over 40 different speakers at Influencer Marketing Days, and all of them are online with their own social accounts, websites, blogs and brands for you to follow. In addition to speakers at the event, there will also be a number of well-known brands in attendance as well, such as Forbes, Google, NFL, Pinterest, Reebok and Swatch Group to name a few.

I recommend you run through the list below and follow as many (or all) of the influencers that relate to your audience or industry.

Influencer Marketing Days  – 40 Speakers You Can’t Afford to Miss

Geno Prussakov

Geno PrussakovInfluencer Marketing Days is organized and chaired by Geno Prussakov, an acclaimed digital marketing thought leader, international speaker, and educator. Through his writing, training, and speaking he directly contributed to online marketing successes of many Fortune 500 brands, and thousands of small businesses.

Prussakov authored numerous books which were translated into other languages, trained tens of thousands of Internet marketing professionals, and are also used as textbooks in many MBA programs around the world.

In 2011 for influencing “change within the industry” Rakuten named him one of Performance Marketing’s Most Vocal Advocates, while in 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers. He is a regular contributor to an array of industry publications and multiple blogs, including his own (named the Best Affiliate Blog in 2010 & 2011). Geno regularly speaks at key industry events, and besides Influencer Marketing Days also runs his Affiliate Management Days conference.

David Adler
For 17 years David M. Adler has provided innovative solutions to creative professionals and organizations, guiding clients through the dynamic and sometimes murky legal challenges presented by Trademark, Copyright, Media, Entertainment, Information Technology and Corporate Law. David has been designated by his peers for the fifth consecutive year as an Illinois SuperLawyer® in the areas of Entertainment & Media Law. David was an Adjunct Professor teaching Music Law at DePaul College of Law, formerly chaired the Chicago Bar Assoc.’s Media & Entertainment Law Committee and is currently a member of the Illinois State Bar Association Intellectual Property Law Committee.
https://twitter.com/adlerlaw

Rachel Honoway
Rachel is a partner at Rust Built Ventures, a firm that provides growth strategies and executive management and coaching for SaaS developers and digital media companies. She is currently serving as the President of the Performance Marketing Association Board of Directors. Rachel has been in the performance marketing industry since the late 90’s helping merchants launch new programs, assisting affiliates in starting their businesses and has been a part of developing technologies that help affiliates, publishers, bloggers, merchants and advertisers optimize their interactions and maximize the return on their relationships. You can listen to my podcast interview with Rachel here.
https://www.linkedin.com/in/rachelhonoway/

Shane Barker
Shane Barker has been in the influencer space for over 5 years and is a top contributor at INC, Huffington Post and Salesforce. He has a video influencer series with SEMrush called “Influencer Marketing with Shane Barker!” and has consulted with Puma, California Art Institute, IMAX plus many others.
https://twitter.com/shane_barker

Greg Bobolo
Greg Bobolo has a reputation as a visionary in the sports media and advertising markets. He made a mark with his last company showcasing the latent, under appreciated value of sports video highlights. Greg built a small $0 revenue video start-up to the largest professional sports video syndication business in the world. The company served all major sports MLB, NASCAR, NFL +70 and had a viewership of over 2.4B and a 9 figure valuation and is rated on com scores top 30 companies in the world for video. Greg is now leading a live video company capitalizing on the Live video and influencer trend utilizing his vast knowledge in pro sports to create the holy grail in live streaming.
https://twitter.com/GregBobolo

Angela Brooks
Angela Brooks is a creative marketing professional with nearly a decade of influencer marketing experience. She is currently VP of Brand Strategy at Terakeet, where she has helped shape the evolution and execution of the company’s influencer marketing product since 2009. Working with Terakeet’s Brand Strategy teams, Angela has helped define how social media, traditional marketing principles, and the concept of community engagement can be merged with SEO fundamentals to design and execute hundreds of innovative and successful campaigns for Terakeet’s renowned clients. Angela holds a bachelor’s degree in Public Relations from the State University of New York at Oswego, and currently serves as Vice Chair on the Medical Research Charities Board of Directors.
https://www.linkedin.com/in/angelatrapasso/

Philip Brown
Bilingual influencer marketing strategist and keen author on the topic. Head of influencer marketing & brand advocacy at Come Round.
https://twitter.com/philipvdbrown

Carol Cheung
Carol Cheung brings over a decade of integrated marketing experience, with an emphasis in high-level strategy across digital and social media channels. Her client list is diverse and includes experience in telecommunications, CPG, finance, luxury goods/fashion and beauty. She is well versed in the US media landscape as well as abroad in Asia where she was responsible for driving digital strategy for key clients in Hong Kong and APAC. She is curious and most excited about the convergence of technology and media and how it ultimately impacts consumer behaviors.
https://www.linkedin.com/in/cheungcarol/

Alison Chew
Alison Chew is the Director of Partners & Innovation at Acceleration Partners. In this leadership role, she and her team cultivate large, innovative partnership opportunities for AP and their clients. They are also building out a world-class publisher development team to help grow affiliate programs for AP clients, which include adidas, ModCloth, Reebok, Target, Gymboree, Warby Parker and more. Her extensive performance marketing experience and invaluable industry relationships enabled Alison to develop AP Influence™, a unique service offering that connects top brands with top micro-influencers in a scalable, performance-based way.
https://www.linkedin.com/in/alison-chew-4086a95/

Michael Craddock
Michael previously ran his own brand and YouTube channel, becoming an “influencer” myself, achieving 300,000 YouTube Subscribers. Gaining experience of working with top brands and pushing their product further. He is now the co-founder at www.Kairosmedia.com, a social digital agency with a key expertise in influencer marketing. Helping brands transition into the digital age successfully. They help scale influencer campaigns globally taking into account the clients KPI, supported with production, amplification with surrounding influencers. This is backed up through our custom software allowing us to report and track campaigns for the client, knowing exactly where their marketing dollars have been spent.
https://www.linkedin.com/in/michael-craddock-1660927a/

Todd Crawford
As a co-founder, Todd Crawford evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.
https://twitter.com/toddcrawford

Jennifer Dwork
Jennifer Dwork is the Head of Content & Partnerships at Book of the Month. She oversees the company’s content strategy, including social media, email marketing, public relations, and key brand partnerships. She helped to relaunch the 91-year old brand as an ecommerce subscription service company and build its audience through social media and content-driven partnerships. She was named to AdAge’s 40 Under 40 list in 2017 for her work on Book of the Month. Previously, Jennifer worked in Corporate Development and Strategy at TripAdvisor, and was a cable news television producer at CNBC and Bloomberg. She graduated from Columbia Business School in 2014.
https://twitter.com/jennydwork

Gil Eyal
Gil Eyal is the CEO and co-founder of HYPR, which organizes social media information and makes specific audiences reachable at scale. Founded in 2013, HYPR’s Search Engine leverages its smart index that houses profiles and audience demographic information for over 10 million influencers across major social channels.
https://twitter.com/gileyal

Mike Filbey
Mike Filbey has led the company to become the #1 online source of 100% grass-fed beef. Mike has grown the company by putting people in positions to be successful and keeping a relentless focus on what works. Mike views influencers as individuals, not just a channel, and ButcherBox has successfully built relationships with some of the biggest influencers in health and wellness. Mike loves the wilderness and spends his free time exploring the outdoors and volunteering as a youth soccer coach around Boston.
https://www.linkedin.com/in/michael-filbey-4015ba2b/

Gena Hamshaw
Gena Hamshaw is the author of the blog The Full Helping, which she started in 2009. She is also the author of two cookbooks, Choosing Raw and Food52 Vegan; is a regular columnist for the website Food52; and she has contributed to or been featured in Self, Shape, Slate, The Washingtonian, Redbook, O Magazine, and more. She works regularly with brands and food companies on recipe development and professional food photography. She is also a nutrition counselor and is completing her master of science degree in nutrition and education at Teacher’s College, Columbia University. She lives in New York City.
https://www.linkedin.com/in/gena-hamshaw-38582146/

Sharon Hibbard
Sharon Hibbard is known to her followers as “The Message-to-Money Mentor.” An expert in marketing communications, Sharon works with her clients to identify their specific ideal audience, and clarify their unique “magnetic message,” enabling them to confidently communicate what makes them different and best-qualified to provide their product or service. Sharon’s clients learn to “MONETIZE” their message by infusing it into every aspect of their businesses – compelling copy and content, signature talks that sell, personalized products and packages – so they can establish authority, position themselves as experts in their field…and, most importantly, MAKE MONEY doing what they love to do.
https://www.linkedin.com/in/sharonhibbard/

Marla Isackson
Marla Isackson is a seasoned marketing executive with over 25 years’ experience creating innovative marketing campaigns for world-famous brands including Citibank, American Express, Barnes & Noble, and WebMD. A longtime passionate supporter of womens’ initiatives, Marla is the founder of Like a Boss Girls (likeabossgirls.com), a website and social media franchise providing young women the tools, information and inspiration they need to define, explore and connect with their goals — including finding (or creating) their dream job, becoming entrepreneurs, social activists, leaders, basically pursuing success however they may define it. She is Treasurer and Board Member for The New Agenda (thenewagenda.net), an organization dedicated to improving the lives of women and girls.
https://www.facebook.com/misackson

Burak Kanber
Burak Kanber is an entrepreneur, software engineer and author with 15 years of experience. He earned his bachelor’s and master’s degrees in Mechanical Engineering from the prestigious Cooper Union in New York City, where he concentrated on software modeling and simulation of hybrid vehicle powertrains. Burak is the author of “Genetic Algorithms in Java”, a machine learning textbook published by Apress, and the author of the popular “Machine Learning in Javascript” series. Before Tidal, Burak had founded several startups, most notably Niqos Inc, a boutique design and engineering firm that helped startups and small businesses solve difficult technical problems. Burak has helped dozens of companies launch products and is an active technology and startup advisor. He also occasionally teaches classes in computer programming and machine learning.
https://twitter.com/bkanber

Kevin Knight
Kevin Knight leads the marketing and creative services teams as Chief Marketing Officer at Experticity. Prior to Experticity, he was the global head of creative and brand strategy at Pinterest and previously worked at the Facebook Creative Shop in New York City, where he developed some of the most successful campaigns in digital advertising. Kevin has also held marketing roles at Google and Microsoft. He earned his bachelor’s degree at the University of Utah and his MBA from MIT.
https://www.linkedin.com/in/kevinjknight/

Karen Koslow
Highly accomplished strategic marketer and entrepreneur with proved talent for envisioning and developing ideas into successful businesses and building peak-performing teams to support those growing businesses. Fueled by a passion for health + wellness and keen sense of the changing marketing landscape, Karen co-founded Wellness Amplified, the only influencer marketing company solely devoted to the health, wellness + nutrition verticals. Karen is the former Founder/CEO of Think 360, a nationally recognized integrated marketing agency and its health + wellness strategy arm, Antidote 360, both highly regarded for their multichannel big idea campaigns.
https://twitter.com/karenkoslow

Philip Kozyrev
Philip Kozyrev is the VP of Sales at Buzzweb, the AI-powered Influencer Marketing platform that brings together advertisers and 10K+ influencers from the US/UK with a total reach of 60M+ people. Buzzweb is focused on working only with the best performing micro-influencers who have 5-400K followers and an average engagement rate of 6%. Philip is a sales & marketing professional with 15 years of experience in top multinational companies and agencies.
https://www.linkedin.com/in/philip-kozyrev-013b57/

Nick Lamothe
Nick has been a part of the Reebok eCommerce and digital teams since 2011, driving strategy and execution for a range of direct response channels as well as leading brand-building business development programs. Recently Nick has lead the focus on micro-influencers at Reebok, guiding various teams as they attempt to measure and quantify the impact of influencer programs, as well as exploring new and emerging platforms and partners.
https://www.linkedin.com/in/nick-lamothe-b687a6a/

James Lamprey
James Lamprey is the founder of FunFoodsYT.com and host of an internet cooking show called FunFoods. He has grown large audiences on Facebook and Youtube. Each week James engages with his audience while teaching them how to create unique recipes. James is most known for his fun and interesting short format videos that are shared on Facebook. His videos have accumulated over 100 million views on this platform. James is happy to use his platforms for social good. He has participated in and raised money for many different charities. He is most proud of this work with the Maryland Special Olympics. Each year James and 2 of his nephews (Andrew & Matthew) volunteer their time at the Polar Bear Plunge. James has “taken the plunge” 4 of the last 5 years at this event (entered the freezing water of the Chesapeake Bay in January).
https://twitter.com/funfoodsyt

Jill Lublin
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 3 best selling books including Get Noticed…Get Referrals and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness, is published by Career Press. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years’ experience working with over 100,000 people plus national and international media.
https://twitter.com/jilllublin

Martin Marion
Marty Marion brings a broad digital perspective to iAffiliate Management. Supported by years of industry leadership in e-Commerce, Web Development, and Digital Marketing, Marty’s career dates back to his digital management role at Meyers Printing Company in 1994 where his 11-year tenure established his online success by bringing the DeskTop Labels business to market as one of the first secure “Buy Direct from the Manufacturer” websites in existence. The DTL website was launched in January of 1996 and the first electronic order was received from France. The online reach of the DTL website extended into one of the largest labeling initiatives in U.S. Naval history. In 2005, Marty partnered with local and overseas interactive digital marketers and web developers at Kingclicks LLC. Macy’s, The Minneapolis Downtown Council and the University of St. Thomas, are some of partnerships he and his team developed. Marty’s Affiliate background started when he joined Deluxe Corp in 2010 where he was actively engaged with their paid search team and affiliate programs, which included; Shop Deluxe, Bags & Bows, Deluxe Services, PsPrint, LogoMojo and Vertical Response. Marty accepted a position at iAffiliate Management where he now manages and leads client digital strategies that expands through affiliate, paid search, display, remarketing, and social.
https://www.linkedin.com/in/marty-marion-b303166/

Joshua McTee
Joshua McTee is the North American Social Strategy Lead for Geometry Global for clients such as Coca-Cola, Dannone, Chase, Chattem, American Airlines, IHG and Nabisco. Among other initiatives, he has brought influencer solutions to shopper and experiential projects. Prior to Geometry Joshua has worked as creative and media agencies such as Mindshare, mcgarrybowen, TBWA\Chiat Day and JWT building strategies that moved the needle across almost every vertical. One of the projects that he is most proud of is leading the strategy when CVS relaunched as a purpose driven company after removing tobacco from its stores.
https://www.linkedin.com/in/joshuamctee/

Cooper Munroe
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning social media marketing expert & influencer marketing pioneer with 25+ years experience. Under her leadership, The Motherhood has created hundreds of effective social media campaigns for premier brands & nonprofits. The agency’s accolades include PR News’ Social Media Team of the Year, the AMA’s Pittsburgh Marketer of the Year, and many PRSA Renaissance Awards, including 2016 Agency of the Year, Best in Show & People’s Choice awards. Named PRSA’s Renaissance Communicator of the Year, Cooper has also won the BusinessWomen First Award, Enterprising Women of the Year Award & was named Parents Magazine’s Top 10 Power Mom on the Web.
https://twitter.com/coopermunroe

Matthew Myers
Matthew Myers has a degree in marketing from the Wharton School and has worked in technology for more than 12 years. During his time at Penn Matt renovated a 1903 8-bedroom brownstone, and managed IT operations for the University of Pennsylvania Department of Medicine. As co-founder of Tidal Labs Matt brings together his deep knowledge of both marketing and technology.
https://www.linkedin.com/in/matthewmyers/

Lee Odden
Lee Odden is a digital marketing strategist, author, international keynote speaker and CEO of TopRank Marketing, a digital marketing agency serving major B2B brands that include SAP, Oracle and LinkedIn. Lee has evangelized a customer centric approach to integrated marketing by writing over 1.4 million words at toprankblog.com. He’s also given over 200 presentations about content, search, social and influencer marketing in 17 different countries and continues to lead marketing innovation and strategic development at his agency. When he’s not in full stack marketing mode, he’s traveling the world, spending time with his family and lamenting his average beard.
https://twitter.com/leeodden

Matthew Raven
Matthew Raven is a proven influencer marketing professional with extensive experience in constructing, optimizing and overseeing hundreds of influencer marketing campaigns. As a VP of Terakeet’s brand strategy department, he implements tested engagement strategies and drives tactical direction for brands of all kinds, from emerging disruptors to Fortune 100 companies. Having joined Terakeet as an intern in 2008, Matt has worked his way through the ranks, learning every facet of the business from the ground up. During his tenure he has lead, and continues to lead, Terakeet’s Digital Advocacy department, honed the company’s strategy development and client engagement efforts, and been a key asset to the new business team. Raven is a 2009 graduate of Ithaca College’s Park School of Communications.
https://www.linkedin.com/in/matthew-raven-0426073b/

Shahed Sajadieh
Shahed Sajadieh is speaker of the following session:
Digital Spontaneity: Where Engagement & Intimacy Count
https://www.linkedin.com/in/shsajadieh/

Jasmine Sandler
Jasmine Sandler, Founder & CEO of Agent-cy Online Marketing (2006), a B2B Social Media Agency and Training firm, is considered a thought leader in the Digital Marketing industry by Google, LinkedIn, and others for her excellence as an educator, author, speaker and strategist in Social Media Strategies for Key Executives, B2B Social Selling and Social Branding. Her speaker reel, client testimonials, blog, services, news, books and online courses can be found on www.jasminesandler.com
https://www.linkedin.com/in/onlinebranding/

Ryan Schram
As Chief Operating Officer, Ryan Schram provides organizational and operational leadership for IZEA. With over 15 years of experience in the consumer marketing and technology space, Ryan has an established track record of driving growth, efficiency and profitability for leading-edge companies. Prior to joining IZEA in September 2011 as the Company’s first-ever Chief Marketing Officer, Ryan served as Group Vice President at ePrize (now HelloWorld), the prominent digital engagement agency that was acquired by private equity firm Catteron Partners in August 2012. His work has been regularly featured in the Wall Street Journal, Fast Company, Entrepreneur, AdAge, and ADWEEK.
https://twitter.com/ryanschram

Greg Shepard
Greg Shepard is a seasoned veteran in building and running sustainable growth businesses. Greg’s former company, AffiliateTraction, was acquired by eBay Enterprise Marketing Solutions in January of 2016, at which point he assumed the role of Chief Strategy Officer. The company then rebranded as Pepperjam in April 2016 in a transaction that earned several prestigious tech M&A awards.
After charting the company’s trajectory for future products and service offerings, Greg transitioned into his current role of Chief Technology Officer in 2017 to execute on the vision and strategy.
Prior to AffiliateTraction, Greg was involved with and/or co-founded a number of online retail merchants, publishers, SAAS affiliate tracking softwares, and directories, all of which were acquired. He has served on numerous advisory boards, is a regular contributor to industry publications, most recently Adweek, and a frequent speaker at conferences around the globe.
https://www.linkedin.com/in/gregshepard/

Heather Sliwinski
Heather Sliwinski is the PR lead at Nima, a San Francisco startup bringing peace of mind to mealtime. She has managed the corporate and product communications of some of tech’s most innovative companies, such as Samsung, Salesforce and VMware. She has seamlessly navigated between enterprise and consumer technology and has leveraged her deep experience to create a new category and fan base for Nima. Heather has a B.A. in journalism and mass communications with an emphasis in strategic communications and a certificate in business from the University of Wisconsin-Madison. She is an active member and past leader of the Public Relations Society of America.
https://twitter.com/hsliwinski

Ann Smarty
Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into Internet Marketing for 10 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Internet Marketing conferences and the host of regular Twitter chats #vcbuzz and #myblogu.
https://twitter.com/seosmarty

Ryan Stern
Ryan has been instrumental in driving the vision, growth, and leadership of Collectively, a pioneering influencer marketing agency with offices in San Francisco and New York City. Her passion for the independent, digital creative community began in 2004 when she began food blogging while working full-time as an editor at the Los Angeles Times and Architectural Digest. She moved into marketing in 2007 at a food media startup and has since been focused on the intersection of social content and advertising, leading influencer marketing and content teams at Federated and Mode Media before launching Collectively in 2013. She was named Female Entrepreneur of the Year in Marketing & Advertising at the 2015 Stevie Awards, and Collectively was named a finalist for Content Marketing Agency of the Year by Digiday. Her work for clients has been recognized with wins in the OMMA Awards, Webby Awards, Effies, and WOMMYs.
https://www.linkedin.com/in/sternryan/

Jessica Thorpe
Jessica is Co-founder and President of gen.video, and a pioneer in Social Commerce with over 10 years of progressive video production, influencer marketing and ecommerce experience. She is responsible for leading company strategy, building out a best in-class influencer marketing platform, and development of service offerings focused on bridging the gap between social media and ecommerce. She is passionate about helping brands and retailers authentically tell their stories to better engage consumers and drive greater sales. Prior to joining gen.video ten years ago, Jessica has held strategy and marketing roles at CourtTV (now TruTV. She is a Boston transplant, studied at Emerson College and is a busy mom of three.
https://www.linkedin.com/in/jessicathorpe/

Kim Westwood
Kim Westwood is the Founder & Managing Director of Shopping Links, a cost-effective influencer marketing platform that connects global brands & designers with a network of 10,000+ influencers from 103 countries. Kim was a finalist for the Entrepreneur Award in the 2016 Telstra Business Women’s Awards and earned Shopping Links the Business Export Award at the 2016 Governor of Victoria Business Export Awards in Australia. Shopping Links was also named a SMART 100 company by Anthill Magazine. Kim launched her first entrepreneurial tech project in 2012, a social shopping site designed to make online shopping more rewarding. She writes for Convince & Convert, Tech.co & Business2Community.
https://www.linkedin.com/in/kimwestwood/

Deena Zenyk
A Principal Consultant with more than 10 years of hands-on experience in advocate marketing, Deena is widely regarded as a subject matter expert and pioneer in the field. Having designed, built and managed from the ground up a best-in-class advocacy portfolio for an education technology company, which eventually included a fully-optimized, on- and off-line, cross-departmental approach to advocacy, she now works primarily with enterprise-level clients providing strategic advocate marketing guidance. Her client list includes Marketo, IBM, Salesforce, HPE, Oracle, EMC, VMware and Cisco.
https://twitter.com/DeenaZenyk

See you at Influencer Marketing Days!

If you took the time to count through the list, you will find that we were one short. That’s right, don’t forget about me! — Be sure to follow everyone on the list above, and don’t forget to connect with me at Influencer Marketing Days and to attend my “How to Become an Authority Through Content Marketing” session on Day 1 of the event, Monday, September 25th, 2017 at 4:45pm.

Also stay active with all Influencer Marketing Days trending events and social updates by following #InfluencerDays on Twitter and Facebook.

12 Ways to Successfully Market to Gen Z by Leveraging Social Media

As entrepreneurs and businesses are always on the look out for new ways to make money and target demographic audiences, it’s important to always think about the next generation of young adults that are just waiting around the corner. Described as the country’s first fully digital generation and typically made up of consumers under the age of 20, Generation Z holds an impressive combined purchasing power of $44 billion, making it a promising market for any brand hoping to thrive in the near future. Yet marketing to this generation can be problematic for many businesses, especially those still keen on more traditional ways of engaging with their audience.

Like millennials before them, Gen Z consumers prefer to make their purchases in brick-and-mortar stores, according to an Accenture study. But social media has the biggest impact on their shopping choices, with two out of three Gen Z members interested in buying via social channels directly. A perfect example of this would be the world of fashion and how so many individuals are creating their own style and fashion followings of their own through social platforms like Instagram. However, it’s not just about social. It’s also happening with online content as well. Take a look at these top social media fashion bloggers and see how they are not only growing a following online but also making some serious money and growing their own brands in the process. If this is something of interest to you, be sure to check out this fashion blogging guide on how you can get started with a blog of your own.

Below, 12 entrepreneurs from YEC share their insights on how marketers and brands can leverage social media to successfully appeal to the growing Gen Z customer base.

1. Tailor Your Content

Creating the right content for the demographic is key to reaching and resonating. Every channel that has your audience on it has the potential to be useful in growing your consumer base. So for Gen Z, channels such as Snapchat and Instagram are obvious initial options. Good content will transcend channel. Paying attention to what your audience likes is the key to reaching Gen Z or any group.

Brennan White, Cortex

2. Let Them Take the Lead

We see a lot of brands swing and miss when it comes to trying to connect with younger people on social media. I think one of the best ways to approach people is to not force it. People can tell when a brand is trying too hard from a mile away. Instead let them take the lead, see what they want, the language they use, the sites they visit and what goes viral, and work around that in a more genuine way.

Sean Ogle, Location Rebel

3. Focus on Video Sharing Apps

Gen Z is increasingly visual and loves telling the stories of their lives with video, as well as hanging out with video hangout apps. Facebook and Twitter may not appeal to them; instead, focus on Instagram and Snapchat where you can create more “genuine” experiences and interact with them at their level. Apps such as Houseparty will probably become increasingly popular.

Marcela De Vivo, Brilliance

4. Reach Them on Multiple Platforms

Most people today are active on multiple devices and platforms but this is especially true of Generation Z. You should assume that they are active with email, text messages, Facebook, Twitter, Snapchat and other social media sites. It’s not enough to just have their email address, for example. In order to communicate with them, it’s best if you can reach out to them in as many ways as possible.

Kalin Kassabov, ProTexting

5. Use Social to Get Hyper Local

Gen Z customers are both hyper-connected and crave in-person experiences. The biggest opportunity companies have is to appeal to their user base by figuring out where their largest fan bases are located and creating pop-up events that surprise and delight. Aside from the lift in loyalty, events create a lot of content that’s typically shared, which will help boost social media following.

Mark Krassner, Expectful

6. Use Digital Brand Ambassadors

Generation Z is perhaps the first wave of consumer that is truly, fully native to the digital landscape. As a result, Gen Z can be quick to tune out messages that don’t stand out. The best way to their hearts is by leveraging brand ambassadors online. If someone they already follow and admire is sincerely singing your praises, Gen Z will be much more likely to give you a second look.

Ryan Wilson, FiveFifty

7. Showcase Experiences

Gen Z members, as well as millennials, prefer experiences to hard product sells. Even if you’re a product company, use video and photos on social media to showcase how your products can enhance a travel, dining or unique experience.

Adelyn Zhou, TOPBOTS

8. Don’t Try Too Hard

There’s no use trying to “fit in with the kids” on social media. They’ll notice if you’re using their jargon wrong or trying too hard to be one of them. Say what you need to say in simple, short terms and cater your posts to the audience you always market to. Every generation is on social media.

Kevin Conner, BroadbandSearch

9. Create Hundreds of Unique Ad Sets

Generic advertising is increasingly less effective, especially on social media. Younger audiences respond very well to ads that appear to be tailored specifically to them. Facebook ads allow you to target hyper-niche groups with unique ad copy that will help your message feel extra personal.

Nicholas Haase, Startup Drugz

10. Specialize in the Unusual

You have to think two generations ahead. That means developing attractive, engaging and unconventional content with relevant subject matter. It could be opposing or comparing social issues, trends, fashion, technology and business. Creating strategic topics with searchable keywords will also help.

Patrick Barnhill, Specialist ID, Inc.

11. Remember, Looks Are Everything

Generation Z will judge your brand based on appearance. What does this mean? Gen Z members will instantly devalue your brand if your site looks outdated, isn’t responsive, or you don’t have an established social presence. Because of their visual instinct, Instagram and Snapchat are two of the top social platforms for brands to share their story and grab the attention of the elusive Gen Z.

Duran Inci, Optimum7

12. Sell Directly on Social Media

Now that you can make payments directly through Facebook and Snapchat, use it to offer your products and services so that your audience can make an immediate purchase rather than making them take more time to navigate elsewhere.

Angela Ruth, Calendar

Are You Ready for Generation Z?

If you were to look at some of the most successful businesses and brands over the last several decades, you will find many that made a great portion of their earnings off an individual Generation set. With the internet now fully accessible around the world and mobile devices in everyone’s hands, targeting such an audience is now easier than ever before. If you enjoyed this expert round up, I recommend you also take a look at our previous ones on how to form a partnership in business and ten ways to grow your brand as your business grows.

Five Entrepreneurs Who are Effectively Using Facebook Advertising

Facebook is, by far, the biggest and most popular social network out there. With over 1.71 billion monthly active users and around 1.13 daily active users, Facebook dominates the social networking industry.

Apart from being a social networking platform, Facebook has also emerged as a propitious platform for advertising. Subsequently, Facebook advertising is quite the rage. Facebook advertising has now become an integral element of social media marketing campaigns as it provides an opportunity to target your audience and communicate your message to them. Not only Facebook advertising is inexpensive but is effective as well. It offers unique targeting options and tools to measure the effectiveness of your adverts and ROI. An effective Facebook marketing strategy can give you a competitive edge over your competitors

As per HOOTSUITE, over 50 million businesses leverage Facebook for their business, with around 3 million companies that regularly use Facebook for the sake of advertisement and marketing of their products. Even though these numbers are overwhelming and promising, they are only bound to grow.

Below is a list of 5 entrepreneurs who are leveraging Facebook advertising in an effective manner.

Adrian Morrison

Adrian Morrison is a successful entrepreneur, public speaker, author, marketer, and mentor who believes that true financial independence comes from working for yourself. He is amongst the top social media experts and is passionate about teaching and nurturing other entrepreneurs with great potential.

Adrian Morrison has a successful career. Counted amongst the top Facebook marketers, this entrepreneur has utilized Facebook Ads to generated millions of dollars using for his own e-commerce store and his affiliate partners. Adrian’s ability to identify and explore an opportunity has led him to success. He has achieved these milestones by leveraging Facebook’s advanced targeting features. ?Apart from that, he also shares his precious knowledge and skills related to Facebook marketing with young and success-hungry entrepreneurs.

Adrian Morrison’s career as a Facebook marketer has been extremely decorated. Specialized in e-commerce, social media marketing, SEO marketing, PPC and media buying, he is a widely known and well-reputed consultant whose services are acquired by some multi-million dollar companies for their Facebook marketing strategies. Adrian has managed to communicate and link-up with a bunch of top social media influencers and helped companies drive sales and revenue by boosting the traffic.

Adrian is also recognized for his knowledge and expertise by Facebook itself. He is closely linked with Facebook’s internal advertising and was invited at the Facebook Headquarters.

Tai Lopez

Tai Lopez is an enthusiastic entrepreneur, investor and a renowned advisor, who uses his social media presence to inspire individuals. He offers training courses over his website, aimed at teaching people and businesses about the influence, usefulness, and effectiveness of social media to stimulate the growth of a business. ?Being a devoted reader himself, Tai Lopez publishes guidebooks and E-books for entrepreneurs who haven’t unleashed their true potential and urges them to read. ?Tai Lopez has become a widely known figure in entrepreneurship circles as a social media influencer. He was able to identify the prospect and potential in marketing offered by Facebook, back when the social network wasn’t as popular. He is amongst the first individuals to use Facebook for marketing purposes.

Tai Lopez now advertises his courses over social media platforms including Facebook. Apart from paid and sponsored advertising, Tai also leverages organic channels of advertisement to widen his approach. He has mastered the art of conveying his messages to the right people by interacting and engaging with them, which has led him to success.

Victoria Gibson

Victoria Gibson is a passionate entrepreneur who has successfully managed to brand herself as the ‘Facebook Ad Queen’. As suggested by the label, Victoria Gibson uses her entrepreneurial skills and Facebook Marketing expertise to manage Facebook Ad campaigns for a diverse list of clients.

Previously pursuing a corporate career in Australia, Victoria sought a significant change in her life. She initiated her career as a Facebook ad manager in 2011 and grew at an impressive pace.

As per today, Victoria Gibson is a widely recognized Facebook Advertising Expert who teaches businesses to leverage Facebook Adverts to attract and influence wide audiences. ?She stays fully updated about latest marketing trends and uses her expertise and experience to lead high-converting and rewarding Facebook marketing campaigns that drive targeted leads, resulting in swollen brand awareness and sales.

Victoria Gibson recently launched her website ‘MARVEO’ that provides total Facebook marketing solutions. She markets her website as a ‘Free Cheat Sheet’, which will help businesses translate their goals into effective Facebook marketing strategies aided by Victoria’s branding and marketing expertise. ?She provides training in the form of one-on-one coaching and Facebook workshops over her Website.

Perhaps the highlight of her website is the Campaign Management service. Victoria provides highly-functional campaign management which ensures a higher amount of likes on Facebook pages, Growth in email list, increased brand awareness and higher traffic on websites.?Her campaign management can be tailored according to the clients’ needs. The highlights of the services include Facebook strategy consultation, competitor audit, campaign timeline and advertising production.

Ratan Tata

Ratan Tata is an entrepreneur who needs no introduction. Counted amongst the wealthiest individuals, this visionary person did wonders as the chairman of ‘Tata Group’. Labeled as India’s best brand ambassador, Ratan Tata was able to convert his company into a multi-billion tycoon.

Tata group’s latest project, Tata Housing is an example of efficient use of Facebook marketing. In a nutshell, this project uses Facebook to sell homes. They use visual ad formats to give people an immersive look at its property. They aim to sell property entirely through Facebook, eliminating the need for advertisement over print or interactive media.

Due to effective advertising and marketing over Facebook, Tata Housing managed to sell around 250 homes in a matter of 4 days. Not only is it convenient for customers, but is evidently cheaper for the group itself as the costs per lead are 30% less compared to previous campaigns and the ROI is 10 times higher than average.?The effectiveness of Facebook advertising speaks for itself as Tata Housing was able to generate over 14000 leaders, solely through Facebook.

Irwin Dominguez

Irwin Dominguez is a committed entrepreneur who owns and operates multiple e-commerce stores. Irwin had a pretty successful start to his dropshipping career as he was able to generate around $1,000,00 within 8 months. Irwin jumped into the drop shipping business without any prior research or experience, but his lust for exploring new opportunities brought success to him.

Irwin Dominguez uses Facebook Ads for his e-commerce business and as a matter of fact, his first ever sale came via Facebook Ads. Irwin believes that Facebook Advertising is an important element of his business.

Even though Irwin wasn’t really fascinated by Facebook advertising back in time, he started leveraging it once he realized the influence and effectiveness of Facebook Ads.?Irwin believes that Facebook advertising stands out due its targeting features. He believes that targeting is extremely important for a marketing strategy as approaching and offering your products to the right people is the key to success.

Harris Schachter

Harris Schachter is a digital marketer, in-house specialist, agency team member and a private consultant. This entrepreneur is skilled is Search engine optimization, SEM, social media marketing,
branding, public relations, web analytics and content strategies and offers his services to clients. He opted for Facebook advertising not long ago and now believes that it was his most rewarding move
ever. Harris was fascinated by the level of targeting offered by Facebook Ads as he could target his audience to a sharper extent.

Harris Schachter initiated 3 Facebook marketing campaigns to increase brand awareness, boost engagement around his brand and generate sales. Harris uses a tailored combination of Facebook Ads and Facebook Pixel to target audience and measures the effectiveness and influence of his adverts.

How to Get the Most Out of Your Facebook Advertising Campaigns

If yoiu truly want to see and experience how some of your favorite marketers, bloggers and brands are using Facebook Ads to their advantage, all you need to do is visit their site and join their mailing lists… then head over to your Facebook account. Within seconds you will start seeing some of the best retargeting ad campaigns money can buy!

For more helpful tips and advice on Facebook advertising and engagement, be sure to check out this expert roundup as well.