Must-Follow Responsive Web Design and Branding Tips for 2019

A responsive web design should be your uppermost priority in this digital world if you want to keep your online business on the top of the competition. Not only this, a responsive business website helps you expand audience reach, boosts the conversion rate, keeps users happy and most importantly enables you to appear in more search engine results.

Responsive web design makes a website that can adapt to the screen size of a device that visitor is using to access the website. It optimizes the users’ web browsing experience by presenting them with responsive web pages that fit on all screen sizes.

Have a look at the following essential benefits of a responsive web design that will excite you to turn a non-responsive business website into a responsive one.

A Well-Branded and Seamless User Experience

For every website and business in the e-commerce industry, having a website that appears and feels the same across different mobile devices is necessary for excellent user experience. A responsive design prevents your users from zoom in and out to see the information or details they need. In short, a responsive website designed for a Watch Company will show all the details and information about its products like rolex hulk in a best possible manner without getting the users distracted. You can see how this is all in motion through the screenshot below.

With all of these elements in place it ensures the layout of a website fits properly on different screens to provide users with a seamless web experience. Enhanced user experience is one of the essential business benefits of responsive web design. It will not only keep them engaged on your site but they will come back again and will also tell others about your business or brand. Responsive design also improves brand perception by reducing the bounce rate.

Using Vibrant Colors that Represent Your Brand

If you are going to create a responsive and custom site for your brand or business, you need to make sure it not only has a fancy design, but also one that represents the branding of your logo, messaging, and existing online identity as well. The best accomplish this, it’s important to understand the power of colors in branding and how they each play a role in the consumer emotion and decision process.

For example… have you ever wondered by brands like Coca-cola, Puma and Diesel use red in their design? Here are a few highlights on why.

Red evokes a feeling of passion, intensity, and urgency, with various shades conveying different versions of that feeling. Bright red can invoke feelings of passion and energy, while dark red can be used to give a feeling of authority and luxury. Generally, red commands attention, so it should be used carefully and judiciously.

  • Positive Connotations: It gives a feeling of energy and passion and is very eye-catching.
  • Negative Connotations: Can be seen as overtly bold or aggressive.
  • Suitable for: Food and/or beverage companies. Companies that have a sexy, yet sophisticated, image.  

Mobile Usage and Boosted SEO

As quality content is vital in search engine optimization to rank higher in search engines, responsive web design is important too in order to make your online business appear in more search results. Google recommends business owners and webmasters have a responsive web design in place because Google wants to provide its users with the best user experience possible. That is the reason; a responsive website can boost your SEO efforts to help you chase search engine marketing goals more effectively.

You can learn more about how Google looks at websites differently if they are responsive or not in this article. Not only will Google see and rank your site differently based on these results, they might also penalize your site or keep it lower in the rankings if your site appears differently on various devices. Google also offers a wide range of tools for site owners to check their site structure to make sure it passes all of Google’s viewing requirements.

Fast Loading Webpages are Crucial to Performance and SEO

According to experts, mobile users tend to skip web pages that take more than 3 seconds to load properly because they have short attention spans. And if a website is not optimized for mobile devices, it will take too long to load its pages in full that can cause a higher bounce rate in return. That’s why; responsive web pages are designed with latest performance techniques such as quick caching and responsive image display to make them load quickly on all screens.

If you don’t think site speed is that important, just take a look at these key statistics compiled by Kissmetrics, and how just a few seconds in loading time can make a huge different for a business:

  • 47% of consumers expect a web page to load in two seconds or less.
  • 40% of people abandon a website that takes more than three seconds to load.
  • 73% of mobile internet users say they’ve encountered a website that was too slow to load.
  • 51% of mobile internet users say they’ve encountered a website that crashed, froze, or received an error.
  • 38% of mobile internet users say they’ve encountered a website that wasn’t available.
  • A one second delay in page response can result in a seven percent reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a one second page delay could potentially cost $2.5 million in lost sales every year.

Increase Sales, User Analytics and Scalability

As online shopping is becoming popular day by day, security conscious people are confident while making purchases online by using their mobile devices. According to research, almost 80% of users use their smartphones for online shopping and this number is expected to grow more in years to come. It shows that a website designed for mobile devices can help a business secure more sales than a less-responsive website. When users find a website responsive, they stay longer on the site that will hopefully bring more sales on the way of a business or brand.

Worldwide eCommerce Sales 2014 through 2021 (Image source: Shopify)

At the same time, in this era of digital marketing, it is most important for businesses to know the actual traffic sources and how people spend time on your website. Such information and data can help businesses develop fertile marketing campaigns tailored to the user experience. Having a highly responsive business website significantly simplifies the data monitoring and analytical process for a business. Even analytical tools like Google Analytics can also provide details and data of a site into a single report. In results, a business is better able to see how the different elements of the site are performing on different screens.

The last factor to consider, is that responsive web design offers business various opportunities to support different technologies and screens in years to come. Responsive sites are made with a feature to scale up or down as needed to best fit in the screen of a device the site is accessed from. It also makes it easier for a business or brand to make necessary changes in the web design as per the latest web development trends without spending much.

Adapt to Responsive and Super Fast Speed or Die

Responsive web design is something that became a huge discussion a couple of years back, but there are still millions of websites and blogs that have yet to adapt, or are still lacking in the full optimization of their site and content.

If you feel your site is lagging behind and missing out on lost traffic and higher rankings, be sure to run through each of the factors we mentioned, and have them corrected or improved as soon as possible.

On the flip side, if you have the basics of responsive site design and loading times under control, head on over to our seo marketing site tips to further improve how your site ranks in Google and see if you have all of these SEO optimization and marketing methods in place.

Benefits of Shared Web Hosting and Customer Service at CoolHandle

The backbone of any good website is solid web hosting. It doesn’t matter if you have a blog, a forum, a social network, an online store, a SaaS offering or anything else. If the web hosting isn’t up to snuff, nothing else is going to matter because visitors won’t be able to access the site in a fast and reliable manner. At the same time, it’s not just about choosing a great hosting provider, it’s also a matter of making sure your site loads fast and that your host has the necessary tools, servers and hosting capabilities in place at all times to make sure your site is running at peak performance.

This is why it is important to exercise some care in selecting the right web hosting provider for your websites. And the overwhelming majority of website owners will and should gravitate toward shared web hosting until specific needs arise beyond what shared web hosting can provide. Because shared web hosting offers a host of benefits if you subscribe to the right hosting company.

1. Most Affordable Web Hosting Solution

Let’s be perfectly honest with one another. As much as we may talk about finding the best features and benefits, at the end of the day, just about everyone is going to shop with the price being one of the biggest determining factors. We can’t blame them (or us). If something is incrementally better but costs astronomically more, not too people are going to choose it.

Yes, if you have a much larger budget, you might shop around for a dedicated server with infinite configuration options, but that’s not where most website owners are going to start. Instead, they want something affordable, reliable and reasonably easy to use. And that’s why CoolHandle focuses primarily on offering world class shared hosting.

At the end of the day, shared web hosting always has been and always will be the most affordable web hosting solution. You can get started for as little as $3.95 a month, about the cost of a small latte at most coffee shops. That’s a very small price to pay considering how much you get. Even at that introductory level, you still get to leverage unlimited bandwidth and plenty of storage.

2. Expert Management and Configuration

Some people might argue that VPS hosting and dedicated servers offer you much more control over your web hosting. That might be true to some extent, but it also introduces many more opportunities for frustration and headache precisely because you are left to manage more hardware and configuration considerations.

Shared web hosting is advantageous for a greater number of users because most people don’t want to find themselves elbow-deep in all of the finer technicalities. When you subscribe to a shared hosting plan, the hosting provider takes care of all of that for you.

Indeed, in the case of a company like CoolHandle, you get access to servers that will “load lightning fast without [needing you] to reconfigure your cache” and you gain access to a global content distribution network to further improve the user experience on your site. The servers are all expertly managed, updated and upgraded, so you don’t have to worry about any of that.

And when you want to get into more of the finer intricacies, you can do that through a simple dashboard with a user-friendly interface.

3. Integrated Tools and Convenience

Another great advantage of the shared web hosting service by CoolHandle is the accessibility to a convenience series of integrated tools and solutions. If you want web hosting that has been specifically optimized for the best WordPress performance, for example, they have a series of plans for that. This is definitely something to keep in mind if you are running a WordPress site, as not all websites and blogs have the same needs.

Beyond this, they will gladly help to transfer your existing website over from another web host completely free of charge. This can sometimes feel like a daunting and even overwhelming task to undertake, which is why it’s such a relief that you can leave it to the experts. This includes website transfers, domain transfers, MySQL transfers and more.

Not prepared to handle the technicalities of installing scripts on your hosting plan? CoolHandle has over 50 free scripts that can be installed on your account and these are included with each hosting plan. You also get access to such features as Webalizer server log analysis, password protected directories, SSH access, cron job scheduling, support for Ruby on Rails and Python, and so much more.

4. All the Support You Need

Whether you’re just starting out for the first time or you’re a seasoned veteran who is intimately familiar with all the jargon and lingo and technical details, you want to know that you’ll have the support you need when you need it. And this goes clear across the line with everything you might want to get out of your hosting provider.

In the case of CoolHandle, this is a big part of the reason why the $8.95/month Pro shared hosting plan is worth considering even if you don’t necessarily have “complex sites with heavier traffic.” It’s only a few dollars more than the other plans, but one of the big additional features that you see here is “priority support.”

While all plans come with around-the-clock support, getting your request bumped to the front of the line can mean a world of difference, particularly if you rely on your website for running your business, as would be the case with a content-based site like a blog, as well as with online stores and online businesses.

Many people may automatically associate “support” with front line technical support, which is certainly important, but you also want access to more advanced technical support for when issues become more complicated and need a more advanced level of technical expertise. Similarly, you want customer and billing support to be on point as well. Remember that a big part of the appeal of shared web hosting in the first place is that it’s fundamentally seamless for the end user (i.e., you).

5. Grows With Your Business

With a traditional brick and mortar business, it is a monumental pain in the butt when you need to move locations because you’ve outgrown your original location. The logistics involved can be positively astronomical, especially if you’ve invested a lot of time and money into furnishings, decoration, equipment and all the rest of it.

The good news is that with an online business and with shared web hosting, moving to a “bigger office” only requires a couple quick clicks of the mouse. You can certainly start out with a smaller monthly plan and when you find that your needs outgrow what that plan can provide, you simply upgrade to the next level up. Shared web hosting can scale alongside your business and the transition is absolutely seamless.

But it will always start with hosting is fast, secure and reliable.