What is WordPress SEO?

WordPress is one of the most popular content management systems (CMS) that powers multiple websites, blogs, and online stores around the globe. It’s probably appreciated so much because of its user-friendly interface, relative simplicity in learning how it works, and various tools that support content creation and promotion. Approximately 40% of pages are using WordPress, and that fact makes it the most prominent player on the market.

When it comes to SEO, the world’s number one CMS can be quite great to use because it offers features and widgets that support it. They are quite easy to use and thanks to them the user doesn’t need to learn any code or other advanced skills. So what are these options and how to use them? Let’s find out!

Internal WordPress SEO functionalities

There is no CMS that is perfect when it comes to SEO, but there are things that can influence how easy will be the optimization of a website with it. For WordPress, we have to install a proper theme, which is responsible for our page’s design. There are themes that have poor quality code, therefore they are not liked too much by the algorithm. When picking a theme, make sure it has excellent reviews and comes from a proven source.

Find more about it on:

Then, there are features from the WordPress itself that are SEO-friendly. For example, you can change your URLs to match Google’s guidelines, which is also one of the good practices in search engine optimization. The same goes for website title. All that can be done in WordPress settings with a few clicks.

WordPress is great for publishing content like blog posts and articles. They are crucial to filling the website with keywords and valuable text that will help Google bots to analyze the website and give it a good position in the search engine. Make sure to update your WordPress page regularly, so the algorithm knows it’s alive.

Yoast SEO – the useful WordPress plugin

The most recommended SEO plugin for WordPress is called Yoast. It’s a free-to-use package of tools that make the SEO activities seamless. After setting it up, every page and post will gain a widget that will tell you what you should tweak in your content to reach the engine algorithm’s requirements. For example, if you have no images, it will recommend adding some and if they’re already there, it will remind you about alt texts. The plugin analyzes everything – keyword density, sentences length, inbound and outbound links and much more.

Of course, in its basic version Yoast has limited capabilities, but it’s definitely enough for beginners. There is a paid premium version, but it won’t benefit people that have zero knowledge of SEO. The advantages exceed the drawbacks anyway.

Everyone that wants to create a website or a blog based on WordPress should learn more about Yoast SEO plugin and other basics of search engine optimization possibilities. There are many online guides on that matter. SEO is essential to make a website visible and popular in the world of enormous competition.

If you need support, you can always ask an agency like Fabryka Marketingu (https://www.fabrykamarketingu.com/web-positioning/) to help. A team of specialists will definitely know what to do to get the best possible SEO score.

What To Look For On Personal Injury Law Websites

Suffering injuries as part of an accident can, unfortunately, happen anywhere, anytime. It can be very difficult to avoid this, no matter how careful you are. You can get injured at work or as a result of being involved in a car accident. Regardless of how it happens, injuries can have serious impacts on your life as you may be affected physically, emotionally, and financially. For these reasons, it is crucial that you seek legal representation as personal attorneys can help you get the financial compensation you are entitled to.

If you have never been through this before, thinking about lawyers and the legal system overall can be rather overwhelming and stressful. However, technology has simplified this process as you can now make sure that you look at the different websites available in order to find the most suitable attorney for you. In this article, we will advise you on what to look for on personal injury law websites.

Personal Injury Expertise 

As mentioned previously, personal injury can cover a range of different situations, from workplace accidents to road collisions. Personal attorneys can provide you support with this, but it is essential that you know what support they offer exactly. One experienced personal injury lawyer suggests what to do if you find yourself in this position and how a lawyer would be able to support you through this journey. Obtaining professional support can make a significant difference in your recovery journey.

Support With Auto Accidents

If you require particular support in this area, the website you look at, you should have a clear definition of the different types of auto accidents and how the firm specifically deals with these. Auto accidents range in variety and can involve two vehicles, motorbikes, trucks, pedestrians, and even accidents involving alcohol consumption as a contributing factor. 

All of these have different factors that must be taken into consideration by the legal representatives. This is one of the most common cases personal lawyers deal with. Therefore, take your time to compare websites and even contact different firms directly to discuss your case specifically.

Medical and Drug Injuries

Many people seek treatment from doctors and other health professionals on a daily basis. Certain factors like hospitals being overcrowded and understaffed and professionals’ lack of experience can result in malpractice. This means that patients can be prescribed or administered the wrong medication or treatment. However, this does not always cause severe issues. It can lead to serious health difficulties, depending on the condition of the patient and how soon they realize they have the wrong medication. In such cases, lawyers require specialized knowledge of the medical industry and how to best support you.

Workplace injury

Sustaining injuries as part of your job can be a very difficult situation to be in. Not only the impacts this has on your health, but potentially the impact this can also have on your relationship with your employer. Every company should have health and safety protocols and policies in place to ensure that their employees are safe at all times. Moreover, it is your duty as an employee to follow these and not put yourself in situations where you are prone to suffer from injuries. In this instance, the lawyer’s role would be to help you prove that the accident was not your fault, and you alone could not have prevented it.

Definition of Negligence

In any legal case of personal injury, the most important thing to evidence is culpability. You need to determine that the accident was not your fault, and it was the result of a third party’s negligence. It is essential that the website you look at tells you precisely what this means and that they do not promise you 100% wins, as cases can go either way.

Introduce The Team

Every personal injury law website should have all the information of their team visibly displayed so that potential customers get a feeling about the people they may be working with. Such legal cases are personal, and victims may be recovering physically and emotionally from the accident – Plus, going through the legal system just adds more stress on top of everything. Having someone on their side that they feel comfortable with is imperative to make them feel more open and relaxed.

Reviews of Previous Customers

No matter what service they provide, every website should have a page dedicated to customer reviews – this is where you can see what other people’s experiences of using the lawyers were and will paint a picture of what you should expect. Although bear in mind that every individual and every case is different, and what works for some may not work for you.

When you become a victim of personal injury, it is essential to look for legal help to support you through the process of claiming compensation. Make sure that you read the tips above so that you know what to look for exactly on personal injury law websites. 

Quickstart Guide on How to Develop WordPress Themes

Developing a WordPress theme is surprisingly easy to do. Many people have the impression that theme building is a heavily technical process that requires experience with web development. You’ll be happy to know that isn’t actually the case. 

WordPress is an amazingly flexible platform. Usually, that means things need a lot of tweaking to work properly. While that may be true in advanced cases of speed optimization, it isn’t the case with WordPress themes. 

Just as it’s easy to change themes on a smartphone or a computer, WordPress themes function the same way. So, if you ever felt inclined to make your own theme in Windows, the process is not that far off for WordPress. 

Why Make Your Own Theme

You might be wondering why you’d want to make your own theme when there are so many available. You’d be right to think that, as there are many beautiful and functional WordPress themes on the internet.

One of the most popular reasons, is to have a look and feel that is completely customized to the brand of your site, or how you would like users to engage with content on your site. The good news is that you have two options with this, which are to code a theme from scratch, or to customize a premium theme yourself.

In both scenerios, there are plenty of resources and tools to help you along the way. A great place to start, is at QualityWordpress, as they have loads of choices of themes — but completely customizable and broken down in ‘review’ and ‘list’ style articles.

However, no matter how good they are, they’re not your own. Making something yourself makes it unique. If you have that curiosity, and we’re guessing you do as you are reading this article, then this guide is for you.

Things You Need to Start

Before you can begin creating your own WordPress theme, you need to have two things:

A WordPress website of your own

A Starter Theme. This is something that will help you to create your own theme.

Why You Need a Starter Theme

Think of a starter theme as a blank canvas. You get a fresh, clean slate with all the dimensions and boundaries already set. You only need to begin painting it with the colors you like.

In WordPress terms, you get a blank theme without having to code a theme yourself. It also shows you how all of the parts of a theme work together. Essentially, starting with this does most of the background work for you. 

Make sure that you choose a starter theme as you don’t want this to become a roadblock. Some great ones are Bones or Underscore. 

Underscore in particular is quite popular. Not just because it has all the things you need, but also because it’s made by the famous Automattic company. They have a solid reputation for building safe and efficient web tools. 

Now that we have all the toolswe need, we can begin. 

Install a Local Development Environment

Don’t be put off by the technical-sounding name. This is merely a server you’ll install on your computer – it’s essentially an offline version of WordPress. This allows you to make any changes to the site on your computer without affecting your online site right away. 

This gives you the opportunity for trial and error while you decide what you like best, without everyone else seeing what you’re up to. 

The software you need for this is called DesktopServer. Compatible with both Mac and PC, it’s user-friendly and safe, but most importantly, it’s free. 

After the installation is done, you can get your starter theme.


Get Your Starter Theme

Go to underscores.me and, just like setting up a Facebook account, the site will ask you a couple of questions like what name you want to give your site. 

It’s best not to go to the advanced options at this point as these options might seem daunting, and you don’t need to know what they mean just yet. 

Finally, click the ‘Generate’ button and download the theme in a zip file. 

Use DesktopServer to install the file, and you now have your starter theme ready for you to customize!

 Some Terms You Need to Know Beforehand 

Template files:

These are the bricks that you’ll use to build your site. These files usually end with a “.php” extension. 

They’re also named according to what goes where. For example, if a template is named “sidebar.php” this will be the sidebar on your site.


These are bits of code added to template files that tell them what to do. 

For example, if you have a code that says to change color when the mouse cursor hovers over the sidebar, then when someone visiting your site hovers their mouse cursor over your sidebar, the hooks will tell the sidebar template to change color.  

Let the Tinkering Begin

Now that you understand all the basics, it’s time to begin creating your own theme. 

Just like any other inspirational work, look around a little and see which parts of a site you like. Then, make a small sketch of the site you have in mind with that part you like on a piece of paper. 

This is an important step as you might like three different things but once you put them side by side, you’ll see that they don’t work together. You’ll no doubt find this to be true in the first two or three sketches you do. 

You’ll soon realize why some WordPress themes sell for hundreds of dollars. But don’t let that demotivate you. You are only just starting out on your journey, so don’t compare your creation to those that have already finished theirs.

Once you’re done with your final design, apply the changes to the software and save it. Now it’s time to test it and upload it to the internet. 

Testing and Uploading Your Theme 

In order to test if your site, go to Theme Unit Test. This will send your site a set of data that will test if it’s working properly.  

After you’ve completed the tests successfully, it’s time to upload it. If you haven’t altered any of the installation paths when installing DesktopServer, then you should find the themes folder located inside the website folder, in the Documents directory.

Documents>Website>Themes>Test Themes

Make a copy of the Test Themes folder to your desktop or wherever else you prefer. Now, compress this folder using Winrar or 7-Zip

Go to DesktopServer and install this zip file just as you did with the Underscores theme. 

And there you have it, your very own WordPress theme!

We hope by following these steps, you’ll be able to create your desired theme and gain some experience using WordPress. Good luck and have fun!

WordPress vs. Duda: Which platform offers more value to design agencies?

If you’re just setting up your web design agency, you have to make the difficult choice about which platform to work on. It’s relatively easy to switch platforms at the beginning, but once you’ve set up all your workflows and permissions and invested time creating custom templates and themes, moving to a different platform isn’t so simple.

There are a lot of features to consider when you’re picking a web design platform, including collaboration and multi-site management tools, the range of themes available, and SEO power. You might also want bonus features like white-label options and built-in site performance optimization.

You can’t ignore WordPress, as it’s one of the biggest names in web platforms. It’s the CMS of choice for 33.9% of all the world’s websites, including big names like New York Post, TED and Airstream.

But Duda gives WordPress a run for its money. It’s an all-in-one web hosting, collaboration, development and design platform that was built especially to address the needs of web design teams, and it was chosen as PCMag’s Editors’ Choice website builder of 2019.

To help make your decision easier, we put WordPress and Duda through a head-to-head comparison, to discover which offers more value for web design agencies.

1. Intuitive user interface

Both WordPress and Duda score highly. The two platforms offer an intuitive editing dashboard that’s easy to use without compromising on powerful content creation and web design capabilities.

Image source: https://www.codeinwp.com/blog/gutenberg-replace-page-builders/

While Duda might have had the edge before WordPress rolled out its Gutenberg editor last year, WordPress now offers native drag-and-drop page building, so usability-wise, I’d say the two are pretty comparable.

2. Collaboration tools

When you’re running a web design agency, you need more than one person to be able to work on the same website at the same time.

With WordPress, this is tricky. WordPress does have five different levels of user permissions, but the access rules can’t be adjusted according to your agency’s needs. Since only Administrators can change code and install or delete plugins, you’d need to make everyone an Administrator to permit them to change the layout, or themes of the website, which defeats the whole point of user permissions.

With Duda, you can fine-tune user permissions so that colleagues can work side by side on the same section without treading on each other’s toes. You can even give client-side team members access to certain content editing rights and not others, for example.

Duda also offers easy “website comments” messaging threads pinned to specific design elements so that you don’t lose track of your discussions or forget assigned tasks. This makes it easy to discuss what color a CTA button should be, or get a client’s opinion about the font for banner text, without having to conduct the conversation on a separate channel.

3. SEO optimization

No matter what type of site you’re building, you need to include full SEO optimization. As a CMS, WordPress shines when it comes to SEO. There are numerous plugins that do a great job of simplifying many aspects of SEO for WordPress sites, including meta data, site maps and server caching.

And even without plugins, WordPress was built with SEO in mind, and it’s also easy enough to the platform’s native “permalinks” settings to create optimized URLs.

But for the most part, WordPress is a bit of an SEO blank canvas. If you choose a poorly coded theme or a slow hosting service for it, for example, then you could be harming your own efforts.

Duda takes SEO to a new level, with several impressive technical onsite optimization capabilities built in to help you and your clients rank high in the organic search results. Mobile-friendliness and site speed are paramount to Duda, both of which are key factors in Google’s ranking algorithms.

Here are some of the game-changing SEO solutions that come baked in to every Duda-powered website:

  • Hosting built on top of Amazon’s best-in-class AWS platform
  • Image size and file type optimization
  • SSL certificates enabling HTTPS connections
  • Lazy loading of style sheets and images
  • CDN for large media files

It’s true that all of these capabilities can be unlocked on WordPress as well. But that requires a lot of configuration and sourcing from expensive multiple third-party vendors. With Duda, it all comes built in.

4. Range of themes

WordPress is justly famous for offering thousands of different themes and templates, making it easy to find an appropriate theme for every client.

The Envato Elements marketplace alone, just one digital goods site for buying and selling design files, lists nearly 1000 WordPress themes.

That said, because it’s an open-source platform, not every WordPress theme reaches the same high standards. Some of them aren’t compatible with certain plugins, or have serious security vulnerabilities, and many look very similar to each other.

Duda offers serious competition in the form of three whole libraries of content templates, themes, widgets, and other design elements that help speed up the web design process.

What’s more, you can create your own custom templates and save them in the Duda library, so that other designers on your team can quickly pull them out and apply them to a new site.

You can even aggregate old content to your new themes without entering the drag-and-drop editor, since Duda’s “connected data” capabilities make headless, API-driven website creation simple and scalable.

5. Content collection tools

Duda outstrips WordPress by a long way here. WordPress doesn’t offer any tools to streamline and speed up the often time-consuming process of content collection, but Duda has plenty.

Duda automates the task of scraping data from your client’s existing digital presences, and also provides an automated “Collect from Client” form to request the data and assets you need to complete your work, importing them directly into your account’s libraries.

What’s more, thanks to Duda’s specialized user permissions, you can safely invite your client to add content directly to the site, without risking them accessing and potentially altering sensitive areas of code or design.

6. Multi-site management capabilities

Even if your web design agency starts off small, you’ll quickly find yourself designing and maintaining dozens of client sites. WordPress offers WordPress Multisite to help you manage them all. It permits you to install and manage themes and plugins, grant permissions, and accept software updates across multiple WordPress sites.

The drawback is that it only works on a very high level. It’s basically made for brands that manage multiple publications as part of a network – not for agencies that manage multiple properties on behalf of unrelated businesses.

With WordPress Multisite (WPMS), you have to implement changes to all sites at once; you can’t change one site at a time. It also doesn’t enable content creation through the multi-site dashboard. To input or alter content, you’ll have to log in to each site separately, then log out and log in to the next site, and so forth.

In contrast, Duda has a true multi-site management dashboard that allows you to make changes to the content, design, or code of each site individually from within the dashboard.

It saves you time logging in and out of multiple sites, and improves your project management and ability to keep track of changes across numerous sites.

7. White label option

When you use WordPress to build a client site, what you get is a site built on the WordPress brand. There’s no white label option, unless you want to invest in having a coder replace all traces of WordPress branding from the backend.

But even that strategy could be a major mistake, since you’d have to repeat the process every time there’s a new version of the WordPress source code released, or you’d risk getting your clients’ sites hacked.

Duda, on the other hand, offers a white label version for you to use with your own agency branding, as well as an open API. This helps you look more professional and assists you in associating your agency with a sense of value in your clients’ minds.

You can also use the API to create fully self-service website building platforms for your clients to use on their own. This is exactly what top hosting platforms like Checkdomain and 1&1 Ionos have done.

The verdict: Duda wins for web design agencies

WordPress has many positive features that make it an ideal platform for individuals setting up a business, blog, or eCommerce site – including an outstanding user interface, massive libraries of plugins and templates, and top SEO tools. However, the accessibility and simplicity that make it well suited for individuals make it a runner-up for web design agencies.

Duda offers a unified, all-in-one solution with stand-out functionalities like content collection automation, in-platform communication, and user permissions that you can fine-tune according to your agency’s needs. When you add cutting-edge capabilities like a multi-site management dashboard and white-label versions, it makes it every web design agency’s first choice.

Must-Follow Responsive Web Design and Branding Tips for 2019

A responsive web design should be your uppermost priority in this digital world if you want to keep your online business on the top of the competition. Not only this, a responsive business website helps you expand audience reach, boosts the conversion rate, keeps users happy and most importantly enables you to appear in more search engine results.

Responsive web design makes a website that can adapt to the screen size of a device that visitor is using to access the website. It optimizes the users’ web browsing experience by presenting them with responsive web pages that fit on all screen sizes.

Have a look at the following essential benefits of a responsive web design that will excite you to turn a non-responsive business website into a responsive one.

A Well-Branded and Seamless User Experience

For every website and business in the e-commerce industry, having a website that appears and feels the same across different mobile devices is necessary for excellent user experience. A responsive design prevents your users from zoom in and out to see the information or details they need. In short, a responsive website designed for a Watch Company will show all the details and information about its products like rolex hulk in a best possible manner without getting the users distracted. You can see how this is all in motion through the screenshot below.

With all of these elements in place it ensures the layout of a website fits properly on different screens to provide users with a seamless web experience. Enhanced user experience is one of the essential business benefits of responsive web design. It will not only keep them engaged on your site but they will come back again and will also tell others about your business or brand. Responsive design also improves brand perception by reducing the bounce rate.

Using Vibrant Colors that Represent Your Brand

If you are going to create a responsive and custom site for your brand or business, you need to make sure it not only has a fancy design, but also one that represents the branding of your logo, messaging, and existing online identity as well. The best accomplish this, it’s important to understand the power of colors in branding and how they each play a role in the consumer emotion and decision process.

For example… have you ever wondered by brands like Coca-cola, Puma and Diesel use red in their design? Here are a few highlights on why.

Red evokes a feeling of passion, intensity, and urgency, with various shades conveying different versions of that feeling. Bright red can invoke feelings of passion and energy, while dark red can be used to give a feeling of authority and luxury. Generally, red commands attention, so it should be used carefully and judiciously.

  • Positive Connotations: It gives a feeling of energy and passion and is very eye-catching.
  • Negative Connotations: Can be seen as overtly bold or aggressive.
  • Suitable for: Food and/or beverage companies. Companies that have a sexy, yet sophisticated, image.  

Mobile Usage and Boosted SEO

As quality content is vital in search engine optimization to rank higher in search engines, responsive web design is important too in order to make your online business appear in more search results. Google recommends business owners and webmasters have a responsive web design in place because Google wants to provide its users with the best user experience possible. That is the reason; a responsive website can boost your SEO efforts to help you chase search engine marketing goals more effectively.

You can learn more about how Google looks at websites differently if they are responsive or not in this article. Not only will Google see and rank your site differently based on these results, they might also penalize your site or keep it lower in the rankings if your site appears differently on various devices. Google also offers a wide range of tools for site owners to check their site structure to make sure it passes all of Google’s viewing requirements.

Fast Loading Webpages are Crucial to Performance and SEO

According to experts, mobile users tend to skip web pages that take more than 3 seconds to load properly because they have short attention spans. And if a website is not optimized for mobile devices, it will take too long to load its pages in full that can cause a higher bounce rate in return. That’s why; responsive web pages are designed with latest performance techniques such as quick caching and responsive image display to make them load quickly on all screens.

If you don’t think site speed is that important, just take a look at these key statistics compiled by Kissmetrics, and how just a few seconds in loading time can make a huge different for a business:

  • 47% of consumers expect a web page to load in two seconds or less.
  • 40% of people abandon a website that takes more than three seconds to load.
  • 73% of mobile internet users say they’ve encountered a website that was too slow to load.
  • 51% of mobile internet users say they’ve encountered a website that crashed, froze, or received an error.
  • 38% of mobile internet users say they’ve encountered a website that wasn’t available.
  • A one second delay in page response can result in a seven percent reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a one second page delay could potentially cost $2.5 million in lost sales every year.

Increase Sales, User Analytics and Scalability

As online shopping is becoming popular day by day, security conscious people are confident while making purchases online by using their mobile devices. According to research, almost 80% of users use their smartphones for online shopping and this number is expected to grow more in years to come. It shows that a website designed for mobile devices can help a business secure more sales than a less-responsive website. When users find a website responsive, they stay longer on the site that will hopefully bring more sales on the way of a business or brand.

Worldwide eCommerce Sales 2014 through 2021 (Image source: Shopify)

At the same time, in this era of digital marketing, it is most important for businesses to know the actual traffic sources and how people spend time on your website. Such information and data can help businesses develop fertile marketing campaigns tailored to the user experience. Having a highly responsive business website significantly simplifies the data monitoring and analytical process for a business. Even analytical tools like Google Analytics can also provide details and data of a site into a single report. In results, a business is better able to see how the different elements of the site are performing on different screens.

The last factor to consider, is that responsive web design offers business various opportunities to support different technologies and screens in years to come. Responsive sites are made with a feature to scale up or down as needed to best fit in the screen of a device the site is accessed from. It also makes it easier for a business or brand to make necessary changes in the web design as per the latest web development trends without spending much.

Adapt to Responsive and Super Fast Speed or Die

Responsive web design is something that became a huge discussion a couple of years back, but there are still millions of websites and blogs that have yet to adapt, or are still lacking in the full optimization of their site and content.

If you feel your site is lagging behind and missing out on lost traffic and higher rankings, be sure to run through each of the factors we mentioned, and have them corrected or improved as soon as possible.

On the flip side, if you have the basics of responsive site design and loading times under control, head on over to our seo marketing site tips to further improve how your site ranks in Google and see if you have all of these SEO optimization and marketing methods in place.

Benefits of Shared Web Hosting and Customer Service at CoolHandle

The backbone of any good website is solid web hosting. It doesn’t matter if you have a blog, a forum, a social network, an online store, a SaaS offering or anything else. If the web hosting isn’t up to snuff, nothing else is going to matter because visitors won’t be able to access the site in a fast and reliable manner. At the same time, it’s not just about choosing a great hosting provider, it’s also a matter of making sure your site loads fast and that your host has the necessary tools, servers and hosting capabilities in place at all times to make sure your site is running at peak performance.

This is why it is important to exercise some care in selecting the right web hosting provider for your websites. And the overwhelming majority of website owners will and should gravitate toward shared web hosting until specific needs arise beyond what shared web hosting can provide. Because shared web hosting offers a host of benefits if you subscribe to the right hosting company.

1. Most Affordable Web Hosting Solution

Let’s be perfectly honest with one another. As much as we may talk about finding the best features and benefits, at the end of the day, just about everyone is going to shop with the price being one of the biggest determining factors. We can’t blame them (or us). If something is incrementally better but costs astronomically more, not too people are going to choose it.

Yes, if you have a much larger budget, you might shop around for a dedicated server with infinite configuration options, but that’s not where most website owners are going to start. Instead, they want something affordable, reliable and reasonably easy to use. And that’s why CoolHandle focuses primarily on offering world class shared hosting.

At the end of the day, shared web hosting always has been and always will be the most affordable web hosting solution. You can get started for as little as $3.95 a month, about the cost of a small latte at most coffee shops. That’s a very small price to pay considering how much you get. Even at that introductory level, you still get to leverage unlimited bandwidth and plenty of storage.

2. Expert Management and Configuration

Some people might argue that VPS hosting and dedicated servers offer you much more control over your web hosting. That might be true to some extent, but it also introduces many more opportunities for frustration and headache precisely because you are left to manage more hardware and configuration considerations.

Shared web hosting is advantageous for a greater number of users because most people don’t want to find themselves elbow-deep in all of the finer technicalities. When you subscribe to a shared hosting plan, the hosting provider takes care of all of that for you.

Indeed, in the case of a company like CoolHandle, you get access to servers that will “load lightning fast without [needing you] to reconfigure your cache” and you gain access to a global content distribution network to further improve the user experience on your site. The servers are all expertly managed, updated and upgraded, so you don’t have to worry about any of that.

And when you want to get into more of the finer intricacies, you can do that through a simple dashboard with a user-friendly interface.

3. Integrated Tools and Convenience

Another great advantage of the shared web hosting service by CoolHandle is the accessibility to a convenience series of integrated tools and solutions. If you want web hosting that has been specifically optimized for the best WordPress performance, for example, they have a series of plans for that. This is definitely something to keep in mind if you are running a WordPress site, as not all websites and blogs have the same needs.

Beyond this, they will gladly help to transfer your existing website over from another web host completely free of charge. This can sometimes feel like a daunting and even overwhelming task to undertake, which is why it’s such a relief that you can leave it to the experts. This includes website transfers, domain transfers, MySQL transfers and more.

Not prepared to handle the technicalities of installing scripts on your hosting plan? CoolHandle has over 50 free scripts that can be installed on your account and these are included with each hosting plan. You also get access to such features as Webalizer server log analysis, password protected directories, SSH access, cron job scheduling, support for Ruby on Rails and Python, and so much more.

4. All the Support You Need

Whether you’re just starting out for the first time or you’re a seasoned veteran who is intimately familiar with all the jargon and lingo and technical details, you want to know that you’ll have the support you need when you need it. And this goes clear across the line with everything you might want to get out of your hosting provider.

In the case of CoolHandle, this is a big part of the reason why the $8.95/month Pro shared hosting plan is worth considering even if you don’t necessarily have “complex sites with heavier traffic.” It’s only a few dollars more than the other plans, but one of the big additional features that you see here is “priority support.”

While all plans come with around-the-clock support, getting your request bumped to the front of the line can mean a world of difference, particularly if you rely on your website for running your business, as would be the case with a content-based site like a blog, as well as with online stores and online businesses.

Many people may automatically associate “support” with front line technical support, which is certainly important, but you also want access to more advanced technical support for when issues become more complicated and need a more advanced level of technical expertise. Similarly, you want customer and billing support to be on point as well. Remember that a big part of the appeal of shared web hosting in the first place is that it’s fundamentally seamless for the end user (i.e., you).

5. Grows With Your Business

With a traditional brick and mortar business, it is a monumental pain in the butt when you need to move locations because you’ve outgrown your original location. The logistics involved can be positively astronomical, especially if you’ve invested a lot of time and money into furnishings, decoration, equipment and all the rest of it.

The good news is that with an online business and with shared web hosting, moving to a “bigger office” only requires a couple quick clicks of the mouse. You can certainly start out with a smaller monthly plan and when you find that your needs outgrow what that plan can provide, you simply upgrade to the next level up. Shared web hosting can scale alongside your business and the transition is absolutely seamless.

But it will always start with hosting is fast, secure and reliable.