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Changing Data and Technology Business Trends in 2016

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Having been in the world of online marketing and business for roughly 20 years now, I’ve experienced many of the drastic changes and transitions over the years. Everything from back when the internet was a world of straight HTML and dead simple… to the new and interactive social platform it is today.

Along with these many changes, so has the way businesses work and manage data. In the past you would collect and email address and treat it like gold, now you collect an email and can pull into all of it’s demographic data from other sources and third parties.

Yes, data and technology has quickly changed the world of business and how we run our everyday lives.

The rapid rate that technology and access to real-time data is impacting businesses is often inspiring and occasionally overwhelming. So the question now is, how can you harness this power of information benefit your business?

Quickly processing data allows small and midsized businesses to compete in a global market by using the same technologies as Fortune 500 companies with the additional benefit of easy accessibility and low overhead costs. VentureBeat noted that the use of data analytics and cloud computing are undeniably on the rise as “technology infrastructures shift to cloud-based platforms to increase business speed and agility.

In today’s article we are going to look at some of the most interesting ways data and technology advancements have changed how businesses work in the world today and how you can improve your overall growth, earnings and productivity through these same methods.

Access to Customer Data Instantly

Industry focus on Big Data is expected to shift to increasingly forward this year. Emerging trends note that it is not just the pace data is processed and delivered, but how it can be delivered with an uptick in the popularity of self-service tools providing business-user generated data. Real-time applications that offer quick and targeted analytics in ecommerce and financial services will allow companies the competitive advantage by leveraging data in new ways.

Facebook_Ads_Parent_Targeting

A good example of this would be how Facebook has revolutionized the way online marketers and affiliates advertise online. Facebook completely changed the game by not only opening up their own self-serve advertising platform, but also allowing advertisers to target their audience on a whole new level through demographic and pixel / targeting based advertising.

This benefits both the advertiser and Facebook by having a system in place that offers minimal turnaround time, increased productivity and more opportunity for scalability. It’s not just marketing companies who are changing the way brands and businesses connect with their audience through the use of real-time data, we are continually seeing ecommerce and financial services actively progressing in this space as well.

Keeping Your Business in the Clouds

The importance of cloud computing on business is undeniable, and almost inevitable with all of the new cloud trends to look for this year. Cloud applications such as Google Drive and Microsoft 365 are poised to gain ground in replacing traditional software as we come to the close of the year.

Cloud Computing - Virtual Machine Motion

Cloud computing isn’t just for big name brands and businesses. Small to mid-sized businesses are quickly finding the value in connecting with cloud ERP systems, which offers the same benefits and functionality of cloud computing the big players are spending millions on, but also cuts back the management costs and resources to make sure they aren’t overloaded with too many extra features in the process.

While cloud computing is nothing new to Fortune 500 companies, for the average person something like Dropbox might be a complete game changer. It’s one thing to have a software tool like Dropbox running on your laptop or desktop, but once you start using cloud-based applications on your mobile device, that’s when the fun really starts to begin!

Mobile is Still King

As with virtually any other web-based function, accessing business programs via mobile web browsing is on the rise. Not only are more users relying on mobile for basically every aspect of their lives, it’s also allowing for more direct advertising and engagement from brands to consumers to as well. Whether it be through in-game advertising, mobile applications or coupons being sent directly to your mobile device — this is the new standard for seeing immediate engagement and response rates like never before.

However, it’s not just customer data and engagement that is being changed my the mobile industry, it’s also how mobile is allowing entrepreneurs and online based marketers to run their business from anywhere. For example, take a look at any of the best business mobile apps like HootSuite, Trello to Dropbox. All of these solutions are now relying on mobile usage more than ever before to increase their customer base and allowing their users to get more done.

HootSuite

While the world of mobile is still in it’s infancy, there is a growing need for even more easy-to-navigate mobile collaborative business applications. Operations and data analytic providers are offering cloud-based systems that are completely functional and easy to use, with a “clicks not code” intuitive and user-friendly interface that allows businesses the flexibility to adapt to changing business demands.

Customer data, cloud-based technology and mobile are going to continue to dominated how well all connect with each other and run our businesses in 2016. The only question left to ask yourself is… how are you and your business going to be taking advantage of it?

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
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Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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