When it comes to selling high-ticket priced items or simply engaging with an audience like never before, webinars are the best solution. The reason why webinars work extremely well, is that they are live with your audience and it allows for a personal 1-to-1 connection that simply isn’t possible through the use of text content, images or even videos on YouTube.
One of the most common reasons why people are still sitting on the sidelines when it comes to using webinars is that most people think it’s either too expensive or too confusing to setup. Another reason is that people are terrified of public speaking or getting up in front of an audience. The good news is that webinars are much easier and cost effective than you think. At the same time, anyone can feel comfortable with running a webinar of their own, as it can be done from the comfort of your own home and there is no requirement for others to see you on camera.
To help with the process of setting up a webinar and exploring your different options, today we are going to take a look at ClickMeeting. While there are plenty of webinar solutions out there to choose from, ClickMeeting is quite amazing with the line-up of features and tools it has to offer. Even more exciting it that the platform is all run through your web browser, with not necessary software to download and run.
ClickMeeting – Creating Webinars Your Way
There are plenty of webinar solutions out there, and each of them are set up differently. Some will require you to download software and install it on your site, others will need you to run software from your desktop. This is understandable, but it’s yet another complication for someone who just wanted to get started and go live with their first webinar.
This is exactly what ClickMeeting was thinking about when they created their web-based webinar platform. To get started, you can enter your email address on their main page and sign up for a free trial.
However, it would be a big mistake to look at ClickMeeting and think they are like many of the other competitors in the webinar space. What they have to offer is actually much more thorough, advanced and less stressful to manage. We are talking about everything from customization of the look and feel of your webinar, pre-webinar chat rooms, follow-up engagement emails, webinar recordings and much more.
Here’s a quick three-step process of how ClickMeeting webinars work.
- Prepare & Invite – Getting started is hassle-free and only takes a moment. Customize your webinar room and other elements with a few clicks to make a great first impression and attract a bigger audience.
- Run & Interact – Host flawless and productive webinars regardless of device and operating system. Engage your audience with your content and allow for interaction.
- Analyze & Share – Make the most of your event and derive useful predictions and trends from it. Follow-up and strengthen the relationship you have just started to build.
Reading a list of tools and features is great, but seeing a visual is much better. Check out the short video below to see what ClickMeeting is all about and how their platform can completely change the way to run webinars and generate leads online.
As you should see in the video above, ClickMeeting is unlike anything else in the market today when it comes to webinars.
Creating Your First Webinar
When it comes to creating webinars, one of the scariest things for most people is actually getting started. This can be a very confusing process for anyone who is trying to set this up for the first time, and has no idea what direction they want to take. However, when setting up a webinar in ClickMeeting, it’s actually quite easy.
After signing up for an account, all you need to do is click on the “Schedule” link in the top navigation menu, then walk through the guided tour. As you can see in the screenshot below, ClickMeeting has a beautiful user interface that walks you through the process with easy to reach text visuals and even videos as well.
Once you are ready to walk through the webinar process, you will also be able to play around with the fun customization features built within ClickMeeting as well. Refer to the screenshot below to see how easy it is to select different areas of your webinar template and customize them to fit your needs or match your existing brand. Users also have the option to choose from existing templates and to even add their own logo to bring the perfect branding experience to each and every webinar.
In addition to customizing the look and feel of your webinar, you can also do the same for emails and webinar invites to your audience. One of the best features within ClickMeeting is offering your audience a simply link for them to attend your webinar, versus requiring them to sign up with their personal info and potentially join yet another mailing list. The option is also there to create new registration pages if you want to reach a new audience that you might not have on an existing list.
When it’s time to start your webinar, people are always going to show up a bit earlier. On other platforms, audience members are stuck looking at a default screen or nothing at all until the webinar actually starts. With ClickMeeting, early attendees will be sent to a “waiting room” where they can chat with other webinar attendees or even the webinar presenter. This is a great way to keep your audience engaged before a webinar starts and is ideal for keeping your waiting attendees entertained before the even takes place.
Going Live with Your Webinar
After all of the prep work and setup has taken place, it’s time to go live with your webinar! If you’ve ever been to an online webinar, you will know they are mostly just PowerPoint slides that someone is talking to. The model works… but it could be so much better!
ClickMeeting brings webinars to live through their interactive webinars that allow for live video, chat support and even a working whiteboard that you can use during your events! This is perfect for anytime of webinar use, whether it be for sales, marketing or even private coaching.
In addition to the live whiteboard (which is really cool), is the ability to run live polls with your audience. Asking your audience if they are up to speed or how many attendees have an existing solution in place can great impact how and where your webinar flow should be focused.
Other ClickMeeting features include screen sharing, a variety of audio and video capabilities, simultaneous chat translation, and multiple simultaneous presenters too. In short… with ClickMeeting webinars you are in total control of your webinar experience at all times.
After the Webinar: Follow-Up and Analytics
When your webinar comes to a close, the fun has only just begun! Now it’s time to check out all of the cool stats and follow-up options available through ClickMeeting.
Other platforms will allow you to see how many people came to your webinar, but the reporting and stats provided by ClickMeeting are just so much better. Below you can see a quick screenshot of the stats offered, while also seeing a quick meeting summary overview as well. When logged in, you will have access to much more detailed stats… such as when users may have started to leave your webinar or when engagement dropped off.
The more you know about your audience, the better you can cater to their needs.
Each webinar run through ClickMeeting is also recorded so you can download it and share it with your audiences. Recordings can be shared through YouTube or emailed out to your list afterward for additional viewing.
After the webinar takes place, don’t forget to send out follow up emails. These types of mailing are great for brand loyalty and increasing sales after the webinar takes place. You can also include feedback forms and surveys for your audience to participate in.
Creative Ways to Start Using Webinars
Now that we’ve walked through how ClickMeeting makes the process of creating and running webinars so easy and effective, it’s time to start thinking about how you could best apply them to your own brand, business or organization. The truth is, webinars aren’t just for sales and making money, they are also great for education and personal coaching as well. This is something ClickMeeting highlights in their user cases section of the site.
- Sales – Webinars are great for high-ticket sales items, as you are gaining the trust of your audience throughout the event while showing them what they are getting in return. With the tools and tracking ClickMeeting has in place, converting audiences into sales could be easier than ever.
- Marketing – Not all business webinars need to be sales-focused. A marketing webinar is a great way to provide free value while also getting your name and brand out there. Follow-up materials provided through ClickMeeting also make user engagement and feedback quite easy.
- Education – We all know the importance of learning through visuals. With so much content on the internet being text and images, stand out from the crowd with real education based training through live webinars. Save your webinar, then provide it to future students without the need to run another live webinar.
- HR & Training – Everyday millions of businesses go through the same daily tasks to teach new employees how to complete the same tasks. Through webinars, not only can this process be automated, it can also be produced at mass scale and spread out to a large audience. Another great benefit to using webinars in HR and training is that no one needs to leave their office. They can simply log on from wherever they are in the world and connect online.
- Enterprise – For agencies that want to run webinar based content, the features and tools available through ClickMeeting are ideal. With custom branding, add-on apps, wholesale buying, and enterprise webinars for 500 to 5,000 attendees, any brand or business will find all of the tools and solutions they need to fit their content marketing and webinar delivery goals.
As you can see, webinars are providing value to millions of individuals and organizations outside the traditional world of online sales and marketing.
How much does ClickMeeting cost?
With so many features built into one solution, you would image ClickMeeting would come with a very hefty price. The good news is that its actually quite reasonable.
Customers have three pricing plans to choose from. Each is broken down based on the audience size you can expect for each webinar. Plans start out at just $30 per month, which makes ClickMeeting a great option for any entrepreneur, blogger, marketer or brand on a budget.
The basic MyWebinars plan starts at $30/month for up to 25 attendees, going up to $69/month for up to 100 attendees. This includes up to four video streams, two presenters, and four hours of recording. A more common option would be the MyWebinars Pro plan, which starts at $45/month for up to 50 attendees. This bumps you to four presenters and six hours of recording, as well as HD support and multiuser accounts for coworkers. All monthly plan prices are discounted by 20% when you pay annually in advance.
As someone who’s not only attended, but also hosted various webinars, I can tell you they are simply one of the most effective ways to increase brand loyalty and business online. Take your brand and business to the next level by hosting a webinar with your audience today.
Get your free trial at ClickMeeting.com. All it takes is an email address to get started.