Take a moment before reading this post and visit ClubPenguin.com. Be sure to glance through a couple pages and see what it’s about. Now look at the site again and take a guess at how much you think the site makes per month/year? At first you may think this is just a fun little community for just kids… but it’s really a massively huge cash cow! Think of World of Warcraft, but on a smaller scale and targeted towards a younger audience. TechCrunch reports that ClubPenguin is on it’s way to possibly being acquired from Sony for around $500 million dollars! TechCrunch also reports that ClubPenguin has “projected revenues of $65 million in 2007 with $35 million in profit. Having nearly 50% bottom line margin is exceptional. The company has around 500,000 active users.”
Where is the money you may ask? If you look at their “membership plans” you will see that you can signup for a monthly fee and have access to cool member benefits, such as dressing up your penguin or decorating your own igloo! As silly as the idea might sound, it’s making a ton of cash and user activity/signups are still going strong. There is an amazing amount of money in offering paid memberships and monthly billing. If you have had trouble with making the next big step in making big money online, you may want to think about starting up your own paid membership based site. You will need to work hard on bringing in new subscribers, but will soon have a nice recurring source of revenue each month. While there are the usual dating, gaming, greeting cards, hosting and other sites that have paid memberships, something new and original (like ClubPenguin) would heavily increase your likelihood of growth and success. After all… how many paid subscribers have you been signed up to and forgot, or were too lazy to cancel them… someone is cashing in? Why not you!
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