Coupon Sites are Cash Cows
How easy is it to save an instant 15% or get free shipping when you buy something online? Just head over to google, type in your favorite shopping site and the word “coupon”. It happens millions of times daily. The only thing better than getting some free money saving coupons, is to actually have and run one of these big coupon sites. For nearly every person that visits their site, grabs the code and clicks through to buy, they are generating a commission.
The Big Coupon Sites
If you’ve done any coupon searching, you’re probably already familiar with a few of the top coupon sites out there. FatWallet (over 2,400 partnered retailers), RetailMeNot (400,000+ visitors per day!) , CouponSurfer and CouponCraze are usually among the first on Google search results when looking for individual site coupons. FatWallet has built a massively huge community around their site, while RetailMeNot has a continually growing list of coupon codes that users can submit, along with stats on how often they are successful. Believe it or not, some of these huge sites were started out (and still are), single man operations.
Want to Run Your Own Coupon Site?
Sure, now that you see a ton of money is being made, who wouldn’t want to run their own coupon site. Going forward you have a few options. You can have your own site created and programmed, which will cost you some money… but will also give you better management down the road. The simple and free route is to just start a blog and throw coupon codes and articles up on your site whenever you see them. Another option, possibly most effective and most efficient, is an innovative solution called FMTC, which provides you will all of the datafeeds and coupon codes you need to successfully run a coupon site. Depending on the package you would like to run, you are looking at prices from $500 to $1995 a month. If you are just toying with the idea and want to give it a whirl, throwing a coupon blog together is your best option. FMTC can also help you there with their Publisher Toolkit. There’s no automation with Publisher Toolkit, but the price is right: starting at $0. If it gains any traction, pull your earnings toward a better site and solution.
While many niche markets are tapped and super saturated, there is always room in the coupon industry. While the big players focus on covering all sites and coupons, you can succeed with a smaller niche coupon site that targets to specific products like clothes, games or electronics. Take some time to scope out the competition and see if you can do it better!
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