Create Killer Landing Pages – Free Template

Written by Zac Johnson
social social social

I get questions all the time about landing pages and what are the best ways to create them. Instead of writing a post on what you should focus on, I will simply take an existing ad campaign from MarketLeverage, and made a real landing page out of. I also made the base template design for the landing page, so you can save it and use it for any future campaigns you want to test. The campaign that this landing page is going to focus on, is for NiteTrim, which is currently paying $25 per lead through NeverBlue, and you get paid on the user paying for shipping and handling.

Landing Page Template

First, let look at the default template and what we are going to do with it (below). What I did was create a default landing page that can be used for almost any offer you want to promote. All you need to do is rewrite the text to make it apply to the actual offer.

Now that we have a base design, all we need to do is modify the design to match the NiteTrim offer and make it appeal to the visitor. After adding a new “targeted” picture and content, you will see the custom landing page template now looks like a full dedicated offer landing page for NiteTrim. Play around with colors and wording for the best visual effects.

Golden Tips for Testing Landing Pages

Rotate & Test Images: Right now I have an image of a girl measuring her waist on the landing page. After I would go live with this ad campaign, it would be smart to build several other landing pages with a different picture of images. Possibilities include, actual product, other weight loss pictures, different girls and more.

Add Testimonials or Legitimacy to Your Campaigns: On the landing page created for NiteTrim, you will also see that I created an image to show the product was features on several well known tv shows and new sources. To stress the product even further, I added a full testimonial and before/after pictures.

Call to Action: Probably the most important feature of your landing page, is the “Call to Action“. What text are you going to use to convince your users to click further and hopefully convert them into a sale. “Lose Up to 10lbs. in Just 7 Days” is an excellent header right in their face. Then the “Claim 1 Month FREE Supply Now!” and the “Try It Free Today” are stressing the point even further.

I already showed you how to make an awesome landing page out of a template design, now it’s your turn.

Also included in the download is my NiteTrim landing page. I’m also going to extend this landing page post, by allowing you to use the “NiteTrim” landing page that I created, to promote the campaign yourself. If you aren’t already an affiliate with NeverBlue, join now, then grab any affiliate offer and start promoting the program using the landing page I created, or change it up and test what different image and text changes can improve your campaign performance.

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238 Replies to “Create Killer Landing Pages – Free Template”

  1. excellent post, very useful. i'm going to download the template now. more affiliate bloggers should offer stuff like this!

  2. Great Zac! It is better one picture than 1000 words and having a real and visible landing page is the most solid base to start designing our own ones. I don't know other people but I'm not going to use it as it comes, I'll use it as a starting point πŸ™‚


  3. thanks zac

    i learn alot here

    but one question i have is since google doesnt want just a one page landing page they want "about page, contact us etc…"

    how would i offer more pages to please google to not get dlisted?

    1. You can create all of these sub pages with information, but you can also add a blog to your landing page as well. Link up the categories of the blog on the bottom of the landing page and it will appear as more content. Additionally, if you build up the blog with related posts, you may get some free search engine traffic and listings as well.

      1. you mean you can add a fresh blog to the LP URL? or do you mean if you already have an existing blog you can link it?

        1. Create a new domain for the landing page and setup a blog with it. I would do this after some initial testing, so you don't put forth too much effort or spend any extra money with the domain/hosting.

  4. well…since there's plenty of room for text on the homepage, i think you should be ok. but just to make sure, all you need to do is create pop out pages (target="_blank") with simple header text and a short description of each seciton (about, TOS, contact etc). you dont even need any images on those pages, just text.

  5. This is why your blog kicks ass Zac ;). Great post.

    This is pretty much where I saw the value of the lpwhiz memership…to basically use their disigns/layouts but then change them to offers that don't have a ton of new competition. But you giving out a pretty decent template takes away even that need for a lot of people.

    Hope you do some more landing page specific post in the future!

  6. As usual you nailed it Zac!

    People fail to give their users a reason why they need to sign-up or join an offer. People just think if they stick some nice images and an article, they have it made. Although this does work some of the time, giving the users reasons why they need to join/sign-up is the best thing to can do.

    Great post!

  7. Thanks for great stuff man…I am already testing out..if it make me some money, beers on me..

  8. Zac, have you heard of or read the book, "Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversions?" It's authored by Tim Ash. Good stuff!

  9. Hey, thanks for the great post. If I'm promoting an email submit with a poll related landing page, how would I add legitimacy/testimonials?

  10. i made a landing page from this template yesterday, it looks great. thanks.

  11. Although the page is basic, it should work well since the call to action is soooooo BAM in your face. πŸ˜€

    Good job.

  12. Wow! Am I dreaming??? What I said the other day on a previous post….

    You DO Rock!!! πŸ™‚

    Thanks so much!

  13. Thank you for the free template! I'm looking forward to start using it.

  14. Thanks so much for this, Zac! I find your guidance so helpful and having a landing page template to work with is going to be very useful for me. I'm not the best at landing page design, so now I have something to work with! BTW-I just signed up with Market Leverage thru your link and got approved last week! Now I'm excited to get moving! πŸ™‚

  15. i noticed that there is no contact, about, TOS etc on this template. do you suggest having these?

      1. I didn’t see them either. Do you know any good resources for writing Terms & Conditions or Privacy Policy pages? Or do your included links contain sample info? I really have no idea what goes into them… Thanks, Man!

  16. Great post.

    How much text do you use normally on a landing page? Your sample seems quite short (of course). Do you use longer text in reality? I know many offers that use 10-15 pages of text where you have to scroll down.

  17. Also, forgot to ask: can you recommend a good program for building landing pages in? Do you use something like dreamweaver or photoshop (and then converting to CSS) or do you know of any freeware editor that is really great?

    Thanks for all the awesome, useful stuff!

  18. Thanks Zac, a free stuff but quality stuff, I could paid you easy 5 bucks or more for this, but thanks for your generosity and the quality easy template. It will help me in the CPA offers..good day

  19. I really like the layout. I have been using something similar for other products.

    I will definitely use this layout for weight loss but I would change the models picture as I think it doesnt connect with the customer. Now thats just me talking πŸ™‚

    Thanks Zac

  20. Wow Zac, you are the man!!! I know you probably get that a lot but I figured I'd give my two cents, "you're the man!" lol… man, I've been slightly struggling with getting a good landing page so thanks for this, definitely appreciate it!

    I'll be visiting a lot more than once a week now!


  21. Great post. i have been thinking in using landing pages. and im sure i will use this template. thanks zac

  22. hey zac,

    i made a landing page, and it looks great. but i put the campaign live and almost immediately my QS jumped to POOR and my CPC's jumped to $10/click. Obviously this doesnt work. I am not sure quite what i did wrong. Any suggestions?

    1. Well, I'm sure TONS of people just created a landing page for the same exact product… so you're probably having LOTS of competition, that's why your CPC's went to $10/click…

      I think? lol


      1. no, i dont think so. i looked around and no one else is promoting this deal that I can see. but, the last CPA deal i promoted had TONS of competition and my QS was high, so i dont think that was it.

  23. Your post is worth $$.

    Actually, this information can be sold but I'm glad you share here as an opening report. Nice, mate. I'll try to implement it at my project.

  24. Very good post! Love it when the free stuff is 10x better then the so call guru crap that's out there. Also, some folks would think you are creating your own competition but, a super affiliate never worries about that.

    Keep up the GREAT post!

  25. I read that Nicky Cakes ripped off his blog template and removed the backlinks in it. Zac steals some guys landing page. Moral of story? – some marketers have none…

  26. It looks good but dont people get tired of the same old pages that all look the same but sale different things?

  27. The web is a multi-lingual environment.

    By translating your landing page and conversion tunnel, you are making your company product and services accessible to customers around the globe.


    1. Over 65% of Internet users speak a native language other than English

    2. People are three times more likely to buy a product available to them in their native language

    3. Google provides Multilingual Platforms and crawls Web Pages in more than 30 Languages

    4. Online foreign language markets are growing at a faster pace than the English speaking ones.

    5. More than 20% of Americans Browse and Search in the Internet using Non-English Languages

  28. Nice set of landing pages…. very useful for people looking to sell products and services!!! πŸ˜€

  29. Zac,

    Didn't know of you until today…and I must say I am quite impressed.

    Great content, and thanks for the zip of the template.

    1. Also curious where the testimonials and before and after picts came from? If made up then I can only say that is bogus. I hope I am wrong.

  30. What You Suggest For Not Lonsing Traffic Between PPC and The Affiliate Landing Page If You Use Your Own Landing Page. Thanks A++

  31. I tried this with my first ppc campaign and it actually didn't work too well. as it turns out the niche i was in had to have a different layout – but this is still a great post.

  32. Thanks for providing the template. I started a series of posts outlining my first PPC campaign. I came across your template and it is great.

  33. Thanks for this great share. At least I can learn from a pro with zero cost.

    Appreciate the hard work!

  34. Thanks for your great template, and hope I can make a great online earning just like you do

  35. Thanks Zac for the offer, after the download I am sure I will find this page very useful, just one question..if I create a blog and would like to write an article about losing weight to support my landing page, any idea where I can get free articles for editing without the copyright problems.
    Thanks again.

  36. I've been searching all week for landing pages and splash pages. thank you for this offer.


  37. Thanks for the idea, nice landing page template. I've posted 10 or so on my latest post, check it out.

  38. Hey Zac…thanks for the template. I have a question…

    What are the best landing pages to create and when?

    Is it better to create:

    Side-by-side comparison reviews?

    Single user experience reviews?

    Single review as a perceived authority or expert?

    Which is best and under what conditions?

    Any feedback on this would be greatly appreciated and of value to all of us.


  39. This is great stuff. I'm kind of an idiot, though. Does anyone have any advice for how to import the template into dreamweaver so I can edit it?


  40. After I download this how do I actually go in and edit and apply this template for my campaigns if anybody has an answer it would be much appreciated thanks!

  41. Great post.

    How much text do you use normally on a landing page? Your sample seems quite short (of course). Do you use longer text in reality? I know many offers that use 10-15 pages of text where you have to scroll down.

  42. airlines serve indianapolis wathc southwest airlines I Other tickets to lax .whether or no .look cheap international travel .airline security travel with controlled substances i’m with cheap tickets to thailand cheap las vegas flights What Heh, hawaiian inter-island airlines .

  43. Those are actually quite nice landing pages. They're not to big, but focus on getting them to click through.

  44. obama cigarette picture volleyball camel toes hattie winston also likeness of sir winston churchhill returned to britain .and again no smoking slogans .cigarette smoking song Here you search bull of the woods chewing tobacco buy electronic cigarettes charles winston jewelry .Buy cigarette addiction + amino acids cigarette filter made of facts on smoking Buy cigarette price florida neither premier supermatic cigarette making rolling machine buy .or again california state cigarette taxes .smoking cessation websites Realy nice .i'm with or And people smoking funny .could international cigarette sales cigarette price comparison but blood test nicotine .see do they test for nicotine in drug test .tighten cigarette lighter honda odyssey image as woman with cigarrette gambler tobacco shelf life it called buy coca cigarettes or recreational cigarette case reviews .Whith sometime printable posters for teenage stop smoking Before cheap equivalent to kool brand cigarettes .or hemerocallis smoking gun leather cigarette cases for women .

  45. Thanks Zac, I have bookmarked it.Looking forward to download ASAP

    <abbr>Ari Lestariono’s last blog post..Soybeans, Healthy Alternative Meat Substitution</abbr>

  46. Thanks again for your posts. You are offering help that new affiliate marketers have trouble finding anywhere else. I am guessing that your commissions from affiliate network referrals reflect this. I wish you all the success you could ever dream of.

  47. I'm new to landing pages. This article has helped me out a lot and has given me some ideas. Thanks.

  48. Great template. This is something that I really need to work on. I have a bad habit of presenting products ineffectively. After working for ecommerce websites for so long, I got into the practice of just putting products up on a website catalogue style. Obviously that won't convert the most customers though.

  49. Great images will make a landing page looks better.Thanks Zac awsome landing page.

    <abbr>reza fikri’s last blog post..Increase Your Revenue Using Pay Per Click</abbr>

  50. Wow, this is a great post with some golden information. I have been looking for some help on landing pages — wasn't even sure I was right in assuming what they were — and this looks like a perfect jumping off point. I really appreciate you sharing some of your tips Zac, though I know success takes a lot of hard work as well!

  51. Thanks so much for the template… as Jonathon Volk mentioned (over a year ago) it's fairly basic… but I think that's what I like most about it. You don't have to be fancy to drive sales- I promise.

    I'm going to get a campaign going with it tonight. Two thumbs up!

  52. I like it when someone shows how to do things with some example just the way you have done here.

    <abbr>aansa’s last blog post..Secret to post FREE auto ad online at</abbr>

  53. Hey Zac!

    I must thank you for this very amazing post that shows exactly the elements of a successful landing page.

    You have covered the top 3 features of a killer landing page. What I mostly emphasize is the "Call To Action" part.

    This segment can be seen in many spots of a landing page, in the Headline, in the Image and even in the "Call To Action" button.

    The psychological effect of this wonderful part of a landing page is so important that if we miss it out, we would not be able to convert. Another point we should always consider is relevancy.

    The "Call To Action" part should be relevant to the offer and also the promoting message before the landing page. It could be an AdWords ad or a text on a blog referring to this landing page. Remember that repetition works well if done well.

    Thank you again for sharing your valuable tips and tricks on designing landing pages.

    All the Best!

    Hooshmand Moslemi

    <abbr>Hooshmand Moslemi’s last blog post..Niche Review Templates</abbr>

  54. good question & good answer zac. If the landing page doesn't carry the reader through to the end goal, the exercise is pointless.

  55. Thank you for sharing Zac. Really awesome walk through / insights!

    Wondering if it's cool to re-use this in our landing page creator?



  56. yes, it seems easy to create a landing page, and indeed it is! I see that more and more IM gurus are going for CPAs instead of PPC or selling a product… is CPA (with the right landing pages) the next frontier of IM?

  57. Hi, I am looking for two things. A capture/Landing page like netquote Insurance

    Pwr Sports vehicles and another for time share. Do you have any suggestions?

  58. This is really good stuff…

    It would also be my first attempt at landing pages.

    Many thanks for sharing.

  59. I think this is the way to go. Sometimes you wonder why you dont get sales but I think is the answer.

  60. Wow great ideas for a striking landing page. I have used some of these on some sites but never all of them together in a neat format like this. Thanks!

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  61. Great post. i have been thinking in using landing pages. and im sure i will get around to using this template. thanks

  62. The landing page you've created is good, but its only good depending upon the product you're trying to sell. We're an ecommerce bathroom supplier, so we have to do things a little differently, as its a function-based sale rather than a features-based, like your template seems to reflect.

  63. Thanks for the free landing page template. In fact I haven't created one single landing page yet although I know the power of it and I will force myself to make use of it.

  64. Well, I could not have got such valuable information elsewhere. Thanks for sharing the landing page template. Before i read this post i completely ignored how to make an appropriate landing page. Everything on a landing page is actually well calculated.

  65. thank you very much for this detailed information. I have been strugling with landing page for so long and i just wanted something as an example to see whats best and you did it. thank you very much. i signed up for market lavarge under your ref link. any suggestion on what offers work with them better?

  66. This is great info on how to make a good landing page. Thanks for sharing it. Ill be sure to use it in the future.

  67. Hmm…. mabey I should find another landing page as this one seems to have quite a bit of contovercy surounding it.

  68. Thank you very much. I am looking for a free good landing page template and find it here. I will use it open my online business.If i get more traffic i will join the club.

  69. Hi Zac,

    Thanks for this helpful post and your free landing page template.

    I've created a few ads using your template and they seem to be converting quite well.

    Thanks again.

  70. I downloaded this template some time ago but never did anything with it. On the weekend I decided to use it for my site and I had it customized in a few hours. The layout is brilliant and I can't thank you enough Zac.

  71. As I started reading the article, I was thinking – Will you be telling me that a web site has a single landing page? But as I read along, I found that you have correctly mentioned that there can be many landing pages on a site. How True.

    Thanks for the free download of the template. It will give many an idea on how to use images effectively as images tend to convey better than words.

  72. Hey this is a good post. Was just talking to my marketing manager about landing pages so I find this really helpful. Cheers for that.

  73. I love the layout, planning to use it soon. I have been using something like this for other products. This is really cool. Thanks for sharing.

  74. Nice design and nice example of landing page. Thanks for the post. I would definitely apply the rules you mentioned here for designing best landing pages

  75. This looks like a useful template and I am going to try this out for my next landing page. Though, I think that this can be made better by tweaking it a little bit. Anyway, thanks for sharing this Zac.

  76. Zac, before I don't realize that landing pages are important. All I thought was if you have lots of contents in one page it will keep the person reading all the way to the bottom. Thank you for sharing this Mr. Super Affiliate….

  77. This is a killer template, thanks for sharing and I just became of your facepage, hope to see you in mine!

  78. Thanks for the advice, I'll be sure to use this on my own site. I have a question though, why cant a home page be the landing page?

  79. Hey there Zac, looks great. I'm going to try this out on my mortgage blog. Any suggestions for landing pages for a mortgage lead capture form? should I integrate the form in, where the button would be, or use the button and then sen them to the form?

    Any suggestions would be appreciated!


    James Mucci – Michigan Refinance

  80. Not a bad template eh!

    There's a few things that could spice it up with a little bit more design but otherwise it looks really great!

  81. Wow, I had this template on my HD for ages but couldnt see how to use it (stupid I know) – looking at your screen shot everything fell into place – nice work and thanks again. off to make (more than) beer money hopefully.

  82. Wowww, Nice LP Template. I want to create LP but i've no idea, this lp template is very nice.

  83. Zac, you've done a brilliant job and very well explained how a landing page should look like. Yes, downloaded your sample custom landing in the zip file. Unfortunately that doesn't suit to what I intend doing with my product marketing. But your article rocks and I think I know what should I do now!!!

    Many thanks Again

  84. Thanks a lot for your infos and your free templates. I´ll test it in the next minutes!

  85. Landing pages is the most important factor that can boost your sales. Many marketer make thousand USD per day with good landing pages while others fail. Thanks

  86. I am very new to blogging and SEO and needs to know a lot of things. And as what I understand, it's not all link building… Creating wonderful landing pages can really getting high traffic and high return to the website. Thanks for sharing…

  87. I am a great fan of your blog. It is very very informatic..A lot of people are getting inspiration from you. Great tips to make a killer Landing Page. Landing page is great tool to capture leads. Specially rotating image and adding testimonials are great idea to make killer landing page. thanks for such nice tips.
    My recent post Download Facebook photo album with FacePAD

  88. Great Content, Zac,
    I was looking on the internet for a Landing Page Templete
    And came across your site From Josh Todd, Inside Affiliate
    Great Templete…

  89. I’m impressed!! Really informative blog post here my friend. I just wanted to comment & say keep up the quality work. I’ve bookmarked your blog just now and I’ll be back to read more in the future my friend! Also nice colors on the layout, it’s really easy on the eyes.
    My recent post Google Sniper 2 – Set to Launch Into Orbit!

  90. Even though this is an older post, I've been using these templates and variations of them for a couple of years with much success. Just update them to keep with the advertising platform T&C and you'll be fine.
    My recent post Hunting Games

  91. Thanks for the Landing page Template. I am not sure what Market Leverage or Nite Trim is…at least yet i don't know. I plan on finding out. I am so glad to find your blog. weill be looking for more.

  92. occasionally I just think that people write and dont really have much to say. Not so here. You definitely have something to say and you say it with style, my man! You sure do have an interesting way of drawing people in, what a useful information that you share
    My recent post Bluetooth Headset Necklace

  93. On a tech review site like mine, the home page becomes the landing page. I usually market on laptops, notebooks, desktops, mobile phones, and other gadget accessories. I make it as full, & rich with media content as possible. A lot of links to internal pages as possible so that the reader will stay on my site as long as possible.
    My recent post HP Pavilion dv6-3124tx Reviews- Specs &amp Sale Price

  94. I tried this landing before for weight loss niche, and what I can say is it's work! Thanks for your template.
    My recent post Schwinn 240 Recumbent Exercise Bike Exercise Bike

  95. I am with Bens' question and more. How do you make sure that your testimonials are genuine? Is it okay say that something appeared on such and such and that then copy images of that media site onto your ownsite. Is their no danger of them suing you the affiliate for profiting on their name, wanting to claim royalties and copyright infringements.

  96. Old post, but the landing page looks pretty slick. Thank you for sharing it with us!

  97. Great templates – I like the call to action on even the image!
    The call to action is so important otherwise why are they reading the page.

  98. This is great work. The call to action part really pushes and motivates you to act immediately. Thanks!
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  99. Great stuff, huge help thanks
    My recent post Bailed Out Once Again: Warren Buffet Rescues Bank of America From Potential Disaster

  100. Pretty basic design, but I think it'll definitely grab attention and it's great for beginners… Like ME, for instance. Thanks so much. πŸ™‚


  101. I cant believe how easy it is to make killer landing websites. thanks
    My recent post Gaming PC introduces their innovative new line of Gaming Computers

  102. Great work! This will come in handy for some stand-alone campaigns i have planned. Thanks.
    My recent post Korean Grand Prix

  103. Thanks for sharing. I'm going to download this template. It looks really easy.

    My recent post Falsches Spiel

  104. Thanks for the template. How do I upload it to a page to customize it?
    My recent post Blu Cigs Viral Video Contest Runner Up ‘Sexy Mustache Girl on the Beach’

  105. Wow this is the best post on landing pages I have ever see. Its makes perfect sense. I'm so happy I found this!!
    My recent post 5 Muscle Building Tips for Skinny Hardgainers

  106. That's an excellent post with lots of landing pages tips and great free themes. I am sure these landing pages themes will work, I have grab them and will use them for affiliate products. Thank you so much for having it available for us for free. Keep up the good work continue.
    My recent post Mobile Cash Empire Review – Don’t Buy Yet, Read This 1st!

  107. Wow! thanks for sharing this with everybody, I have been looking for this on the internet for over 15 mins. now.

  108. Nice post…but…how do you get the traffic to the page? PPC competition is fierce. Is that how? It seems you can't optimize for SEO a landing page, and SEO is not what it used to be.

  109. I've downloaded your template and now I'm learning how to custom this HTML code. Thanks for sharing it, Zac
    My recent post How to Start a Blog: 7 Steps to Start a Blog for Yourself

  110. What about the ideal lenght of a landing page?
    For me, it's very annoying to read a 20-page long landing page with too much testimonals and etc…

  111. Hello. Can any body explain to me the difference between creating a landing page with a template and just creating a page on WP as a landing page.
    Thanks Quaid
    My recent post Holistic Anxiety Treatment Helps Thousands Worldwide In Quest For Lasting Panic Attack Freedom

  112. Its pretty late so i have to go to bed soon but looks great I just learned what a landing page was yesterday.To be honest I am still a little unclear.But I am definitely going to use this template
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  113. This is really great informational tips for creating landing pages. If you're really serious about creating landing pages and you want them to not only look professional but be able to build incredible lists to generate a nice income, I found an incredible software that's novice friendly, works with wordpress, and is integrated for mobile devices called Lead Rocket Plugin.. The guys that created this software, Anthony Aires & Derek Pierce not only help you train and learn the software but they show you step by step how to build huge lists and convert incredible landing pages in minutes.. This is something that will last the life of your business…For more information just go to… I can assure you, you won't find a more powerful software as affordable as this….

    My recent post Create Amazing Landing Pages With The New WordPress Plugin

  114. Zac I got your email and decided to check out your list of favorite wordpress plugins however when I landed on your page I found them all to email plugins. I don’t spam i do SEO. I would be interested in seeing plugins that help with SEO and making the site look nice and by the way the template your promoting on this site. I can easily duplicate it in wordpress in under 20 min. Why would somebody even want to though? Its way to brash and the color themes are almost offensive. I find that a more subtle approach on your site gets better quality conversions. What I am say is that when you use basic colors not so bright it seems that your viewers trust you more.

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