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7 Things to Remember When Creating a Whiteboard Explainer Video

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Whiteboard explainer videos are a great way to communicate with your target audience. You can use whiteboard videos to explain a process, illustrate a new product, and even give a step-by-step tutorial on how to do something.

Explainer videos are one of the best ways to sell a product. Statistics and studies on explainer videos show they are one of the most effective methods of reaching people and keeping their attention through your call-to-action.

Types of Explainer Videos

There are many types of explainer videos, but they all have one thing in common: they explain a product, a service, a process, or a brand in ways that are relevant to the customer. Usually, the customer is looking for a specific kind of information to help them understand something about a brand or process. They find the explainer video on YouTube or social media that helps them make sense of things. This gives them valuable information they can then use to do whatever it is they need to do.

Some of the major types of animated videos are character animations, 3D animation, and stop-motion video. These are the most common. Character animations focus on characters that go through the action of a script compellingly and interestingly to portray a position or process that viewers want to know. These types of videos can be quite effective if they are backed up by a compelling script.

3D animation is the newest type of animation for cartoons like you might see in a Pixar Studios video such as Toy Story, for example. These larger-than-life animations attempt to bridge the gap between the earlier 2D animated cartoons and the real-world environment so that they have a more realistic look. Stop-motion video uses a type of ‘one-frame-at-a-time’ process that creates animations from time-lapse frames. This is an old-fashioned type of animation but is still used today in some contexts.

Why Whiteboard Video is So Popular

Whiteboard video is one of the newest types of animation that has caught on with the corporate and business world because of it’s potential to increase sales. People are compelled to watch these types of videos because of the way it takes you through the process step-by-step with a drawing hand. It’s like watching an artist in real-time. Perhaps one of the appeals is also that it seems to mimic a teacher writing on a board in a classroom. This may have some psychological significance to people who remember learning this way while they were a youngster in school.

Psychological Research

There is also some psychological evidence that whiteboard videos and visuals keep the attention of the average person longer than other types of media. Not only is this being see across various markets and platforms, it’s likely also obvious when you come across a regular video and one that is an explainer video. There is just something about them that makes you want to keep on watching until the end.

If we take a look at some of the engagement stats from 2017, we will find that Facebook has found amazing success with the addition of video to their platform. Such stats include Facebook video being rated as the number one social channel for video, and Facebook video reach seeing more than 135% organic reach over photos alone.

Facebook isn’t the only one benefiting for visual and video marketing — as YouTube continues to see massive growth as well. The leading video platform is now reaching more 18+ year olds on mobile than any other cable TV network in the world today. You can see more of the latest video stats here, and how the future of the internet is clearly moving towards a visual and video standard.

Why do whiteboard videos work so well?

One of the main reasons whiteboard videos work so well for explainer videos is that the viewer follows the whiteboard as you “sketch out” or write the information and they feel as though they are looking at a “live” drawing that is unfolding before their eyes. Most importantly, they are more likely to follow your presentation to the end so that they hear or see your call-to-action and act on it.

7 Things to Remember When Creating a Whiteboard Video

If you want to create a stunning whiteboard video that your audience will connect with and remember, keep these seven things in mind before you start.

1. Find a reliable designer for your software solution to create whiteboards.

Most people don’t have the time to create their whiteboard video. While there are some online solutions that you can do yourself, it still takes time to put the animations and graphics together, add music, text, and titles, and render it to a final video that people will appreciate and respond to. One great solution is simpleshow.com. With this solution, you’ll be able to put in your order for a whiteboard video and have the professional team at Simple Show do it for you.

If you would like to try your luck at creating an explainer video on your own, while also saving some money in the process, they also have a self-serve solution at mysimpleshow.com. Again, there are no design skills or technical experience required. It’a all done through a simple drag and drop platform.

2. Focus on your primary message.

One of the problems that arise when creating a video explainer is that your message can be confusing to the viewer. You need to focus on the specific message that you want to communicate without complicating it for the viewer. You can do this by cutting out the clutter that might be inherent in your message and summarize your points in an organized way.

3. Make it entertaining.

One of the reasons people love to watch animated videos is that they are entertaining. The movement of the animation keeps the viewers’ attention while you explain the most important points of the product or company you are advertising. Even corporate executives prefer watching an animated or whiteboard video over a “talking head” or live action video due to the level of interest they have in this format. Most executives also report that they prefer animated or whiteboard video formats over text-based information.

Need an example of just how entertaining and attractive animation can be? Just take a look at one of Google’s daily creations of their name and logo in the art below.

4. Focus on the characters.

One of the main reasons people connect so easily to animated or whiteboard video is because the characters draw them into the action. People connect to the characters more than the action itself. Then the character takes them through the experience via their dialogue and action that they do in the video or movie. By creating interesting characters that people like and can relate to, you will be able to pull in your target audience and keep their interest through your entire message. Getting them to your call-to-action is the goal, and whiteboard animations can do this for your brand.

5. Write a great script.

Most whiteboard videos use a “drawing hand” to present your message, drawing pictures of things and objects that are relevant to your message. The script is important because it helps take the viewer from the introduction to the conclusion by drawing and narration. The narration is important because it is the audio part of the video that helps keep the attention of the viewer through the journey. Well-written scripts are critical to keeping their attention and focusing on the most important part of your message. If you don’t know where to start with a script, sketch out what you want to include in your script, then give your project to a professional whiteboard creator to put it together for you.

Explainer video scripts can be broken down into three parts like in the visual below. The beginning, middle, and end, will each play an important role in the progression of your storyline and video.

6. Use color and graphics to improve engagement.

You may not know this, but you can include color in your whiteboard videos. Many people think you can only create black and white images or videos. Depending on the software system you use, you can often color in the background or much of the whiteboard animation including scenery and objects. This may make the video more compelling for your viewers. Add graphics, titles, and narration also to draw in more views and engage your audience.

7. Focus on your call-to-action.

Your call-to-action (CTA) is the result of your work, and you should always focus on this as the most important aspect of your whiteboard presentation. Every frame counts, but ultimately, you need to keep the attention of your audience until you get them to the final frame where you present your call-to-action.

In the final CTA, you should include the following things:

  • Specific actions you are asking them to do
  • Link to click on to perform the action
  • Contact information
  • Website URL or landing page

The presentation itself should do the selling so don’t try to keep selling in the call-to-action. Think of this as the final part of your performance that you create to invite your viewers to action. If you have done an excellent job within the central part of your presentation, you shouldn’t have any trouble getting people to click on your CTA.

This is the goal of a whiteboard presentation if you are selling something. If you want people to subscribe to your newsletter to be reminded of upcoming offers or other things you are trying to promote, you can also include these in your call-to-action.

How to Get Started with Your First Whiteboard Explainer Video

When it comes to creating a professional and exciting whiteboard explainer video, one of the first things you will need to decide on, is if you want to create one on your own or outsource the process.

As mentioned earlier in the article, there are plenty of professional solutions out there to choose from, or even a few self-serve video creation tools that can be quite useful as well.

No matter what solution you go with, take a look at some of the example videos that can be found on each of these sites. Once you’ve made a decision on the best option for you and your brand, it’s then time to let the experts work their magic, or putting in the time and expertise to bring your idea and content to life.

Once you create a whiteboard video, you’ll wonder why you didn’t do it a long time ago. Start creating compelling content for your target audience today.

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Billboard Marketing vs. Digital Marketing in 2019

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More than 71 percent of customers look at billboard advertisements. That alone might be enough to sell you on a new billboard campaign, but digital marketing is no slouch when it comes to generating leads either. This begs the question: how does billboard marketing measure up against digital marketing?

Here’s a breakdown of both advertising methods: their pros, cons, and what you should take from each.

What Is Billboard Marketing?

Billboard marketing is exactly what it says on the tin: marketing using billboards. The style of billboard has gone through a few changes, with the digital billboard leading the pack in modern times, but the principles are the same. Someone must pass by a billboard in order to see your advert.

Pro: It Targets Local Audiences

If you’re looking to give your brand local flair, then a billboard isn’t a bad choice. It’s hyper-local, so only customers in your area will see it. This is also a great way to associate your brand with a particular location.

Pro: Increases Brand Awareness

It’s not enough to have your brand seen just once; to cultivate proper awareness, an audience must be exposed to a message multiple times.

In marketing, this repetition is called “effective frequency.” It’s the driving principle behind many campaign slogans, and for good reason: it works.

Marketers like to debate the numbers behind effective frequency, but no matter how many times it might take for a message to reach your audience, there’s little doubt that billboards are an effective way to do it.

Con: It Isn’t Measurable

You can make a guess at how many people saw your billboard, but that’s all it would be: a guess. Compare that to digital marketing efforts that provide detailed analytics breakdowns of who saw your ad and what actions they took after doing so.

What about Digital Marketing?

Digital marketing is the practice of advertising goods or services to audiences online. It can take the form of social media campaigns, banner ads, or pay-per-click advertising.

Pro: You’re Able to Better Target Your Campaigns

A billboard is the very definition of a broad marketing strategy. You’re targeting anyone who drives by in the hopes that some of them might be your intended demographic.

Digital marketing, on the other hand, allows you to carefully target your campaigns. You can target age brackets, seller behaviors, or even individual accounts – read more about ABM marketing here.

Pro: More Effective Use of Inbound Marketing Strategies

Billboards are the quintessential outbound marketing strategy, and that’s not a good thing. Inbound marketing techniques not only see higher lead generation rates, but they’re also cheaper.

Plus, inbound marketing costs 62 percent less per lead than outbound techniques.

Con: People Tend to Ignore Online Advertising

As a species, we’re very good at tuning out non-essential details. Unfortunately for your business, that can include ignoring your slick new online campaign.

Four out of five American consumers ignore online ads. This doesn’t mean they’re not worth investing in — you just have to try harder to grab attention.

Billboard Marketing vs. Digital Marketing

At the end of the day, every marketing strategy has its pros and cons. If you want to cultivate local brand awareness, then a billboard marketing campaign will work well. If, however, you’re looking to harness the power of inbound marketing, you can’t go past digital.

Looking to grow your engagement on Instagram? Here are nine ways to do just that.

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Quick Tips to Find eCommerce Marketing Success with Instagram

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When it comes to online retail, the competition is very stiff on a global scale. With so many people now going online to make purchases, the number of etail businesses has rocketed over the years. For those who plan to set up a retail business online through platforms such as Shopify, it is important to work out how to make your business stand out and increase exposure.

As a small online retailer, the chances are you don’t have a lot of money to splash out on marketing. The good news is that in today’s digital era, you don’t need a huge amount of money to market your online retail venture and help gain exposure. In fact, you can do is very simply and conveniently through sites such as Instagram and other social media platforms.

What Are the Key Benefits for Businesses?

So, what are the key benefits of marketing your online retail business through Instagram and other social media sites? Well, one of the key benefits you can look forward to is the cost-efficiency of this solution, as you won’t have to spend a fortune to reach out to audiences far and wide. In fact, you can market your business and reach out to audiences with far greater ease when you use social media, and you can do it completely free.

With the addition of ecommerce features and advertising options comes to Instagram, this is only going to expand the growth opportunities even further. If you think Facebook was great for demographic targeting and for ecommerce sales, just want until you see what Instagram has lined up. You can read more on this here.

Another major benefit you can look forward to is saving a huge amount of time and resources. This is particularly beneficial for small and start-up businesses, as they often don’t have the resources and time needed to get involved in complex marketing campaigns. With social media platforms like Instagram, you won’t need to worry about this, as you can market your business with speed and ease.

It is also important to consider the reach that social media offers compared to other forms of advertising and marketing. When you use social media platforms, you can reach out far and wide to a global audience with your message. This means that you can engage your target audience and break into new marketing in other destinations simply by promoting your retail business, products, and services online.

Customer engagement can be very difficult these days, but it is also vital if you want to benefit from business success. By using social media, you can engage your audience with far greater ease. This means you can help to build confidence in your business and brand, which will help to further boost the success of your business.

A Simple Solution for Success

Anyone that runs a Shopify business will be keen to spread the word and let people know about special deals, offers, promotions, and new lines. In addition, they will be eager to build a solid reputation for their brand and business. Well, this provides a simple and effective solution that can help to seal the success of your Shopify business. With digital technology at your fingertips and with so many people spending time online, marketing your business is simpler than ever.

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Smart Ways to Generate More Leads for Your Online Business in 2019

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“Ways to get more leads” is something crucial that don’t disappear from to-do list of successful business owners because lead generating is one of the foundational elements of developing and growing a business. Revenues of online businesses are usually determined by the number of leads generated. That is the reason; any business or company must be able to generate more leads in order to earn more and to combat the increasing competition in the market.

In this article, we have gathered proven eCommerce lead generation tips that can turn your business website into a lead generation machine.

Create Better Landing Pages

As landing page is a web page where visitors land after clicking on the link found via Google search, an advertisement or from a link added to social media post, it must be appealing and creatively developed in order to turn visitors into leads. High converting landing pages combine the overall layout of the page and compelling copy in a way that builds trust and value in the visitor’s mind.

If you aren’t familiar with the concept of landing pages, you need to be. In short, they are a page that is created with a specific end goal in mind.

To see a live example of this, we can take a look at the two samples below.

Bad Landing Page Example:

Below you will see an ad copy for a company that is looking for new clients… but their advertisement has way too much text and is all over the place. The phone number is very visible, but there is simply way too much content overload here, and the conversions are probably horrible.

Better Landing Page Example:

A much better way to approach the same promotional offer and company, is to build a super clean landing page with a direct call to action. Notice the same image of the kid and day is being used — while also giving a nice testimonial. Also, there is one clear call to action, which is to either call today or click on the button to contact them today.

Source: https://landingi.com/blog/create-landing-pages-that-convert

Email Marketing

Email marketing is one of the best ways to get more leads to an online business. For this purpose, you will need to build an active list by collecting website visitors’ contact details (Email IDs). Once you have successfully made the list, start an email marketing campaign and invite them to visit your landing pages or physical outlet to gather more details about a specific product or service. Providing them with discount coupons via email could be a great tactic to persuade them for purchases.

When creating any type of email campaign, you will need to spend a lot of time on the title and call to actions you have in place. This resource from SendGrid is really great for breaking down how a single title can include urgency, commitment, and personalization all within one line.

Blog with High-value Content

Making a blog for your business website will not only help you boost content marketing efforts but will also make your business appear in top SERPs. Update your business blog with high value and problem-solving content turn your readers into leads. Instead of writing lengthy blog posts, you should use different content forms on your blog such as eBooks, infographics, how-to guides and short videos etc. You can also provide your readers with some free stuff to ask them for their contact details in return that later can be used in different digital marketing techniques like email marketing.

Most bloggers fail to find success with their sites and content, because they are focusing too much on just putting new content out there. Instead, they should be focusing on creating call to actions and using lead generation throughout their site — in relation to their content. Such methods can be done through newsletter signups, one-click upsells, social shares, and using popups throughout your site (depending on when and where your visitors click). You can see a bunch of working examples on how to do this, here.

Turn Social Followers Into Leads

People follow you on different social media platforms because they are interested in something you provide and it could be useful. That’s why it is pretty easy to convert your social media followers into leads. You can add a link of your landing page into your social media bio or run advertisement campaigns such as Facebook ads in order to let them know what you offer and what they must to do to use the offer. The best thing about social media marketing is that you can show your advertisement to the target audience in order to get more leads. You can also choose the audience based on their interests and search history.

Every business and website will have a different need for social media followers, but the end goal is to try and convert those users into revenue and new sales. Zappos is a great example of a company that focused heavily on social media and customer support — thus growing them into the trusted and loved brand they are today.

Optimize Your Site for Mobile

When it comes to generating more leads for online business or brand, optimization of the business website for mobile should be one of the major concerns as more and more people are using mobile devices for web surfing these days. People love to use their mobiles when they are in search of desired products, services or information and a highly mobile optimized website can get more views and leads too. It is an indication that people are thinking about buying stuff when browsing social media and search engines on their smartphones or tablets.

Making sure your site is mobile responsive is very easy — especially if you are using WordPress. If you are selling products, then you might want to customize the process and make sure your content is viewing properly across all mobile devices. WebDesignTeam recommends looking at the following aspects of your site when prepping for mobile traffic and sales.

  1. Planning– One thing to always keep in mind is to plan before producing your work. A good web design firm knows and understands this. You have to sketch out the results that you wish to achieve and prepare a way to success so that you will know when you are on the right track.
  2. Engineering software– Using engineering software, a web design firm knows how to utilize the best aspects of technology to create the perfect site. So the key to achieving this is to focus on getting the best design firm.
  3. Responsive Design– Responsive design can be achieved through a variety of techniques that will help you achieve your goals through your website.
  4. Focus on Navigation– Navigation is important within your design because it makes your site more usable and accessible, no matter what type of device users come in on.

Personalized and Appealing CTAs

One of the vital elements of every digital marketing campaign is the call to action (CTA). It is a tool used to direct potential customers to take the very next step. A personalized and appealing call to action successfully grabs the attention of the visitor and makes the action taking process clear. There must be a great combo of the overall design of the CTA and wording to convince visitors to take an action you want them to take. A/B testing can also help you find out the best performing CTAs for your different landing pages.

If you really want to put some time, effort, and automation/technology into the mix, you should consider creating a few customized ad campaigns through your Facebook Ads and using your mailing list. You can learn more about this method and more at aaronzakowski.com.

How to Get the Most Out of Your Online Marketing Efforts

As you can see, there are some pretty effective and useful ways to start advertising your brand online across different mediums and methods. Depending on the methods you are using, you will find that each of them may convert better/worse than expected.

The most important thing is that you start implementing these methods as soon as possible.

For more winning marketing methods, be sure to check out one of our top email marketing tips posts.

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