Creative and Effective Ways to Promote Gaming Download Offers

Written by Zac Johnson
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Everyone loves playing games, especially when you can compete against your friends online and post your scores and updates on your favorite social networks. Gaming online has changed a lot in the past few years, but that just means there are more ways than ever to make money promoting gaming affiliate offers online.

Many affiliate marketers will specialize in one specific area, such as search marketing or media buying, but sometimes we forget the other exciting and creative ways we can start maximizing profits and expanding out to new traffic sources.

While keeping gaming offers in mind, let’s look at a few different ways that you can promote the many different gaming offers on the web.

Buy Direct Ad Placement on Popular Gaming Sites

When you think of buying advertising, you usually don’t think about the billions of smaller web sites out there that have the exact target audience you are looking for. This is because they are usually lower in traffic and not on any of the major ad networks. The best way to find these sites is to go through the search results manually and see what sites come up for terms related to the offers you are promoting.

Imagine all of the gaming sites, walkthroughs and cheats sites out there that could be promoting links and banners for you. On top of that, many of these sites aren’t expecting to make money and you may be able to buy ad placement on their sites for much cheaper than you think. Yes, it’s more work… but contact these smaller sites directly can usually result in low ad costs and higher returns on investment.

Media Buying / CPV / PPV Advertising

Everyone is going nuts of media buying during the last couple of years. It’s easy to get millions of people to see your landing pages in just a matter of days. All you need to do is target the right traffic sources and make sure you have landing pages that convert.

With media buying you have to be extremely careful as you can blow through a ton of traffic and ad spend quickly. This means you need to be ready to do a lot of split testing and build out different landing pages to see which get people to click and download.

Targeting Gamers on Social Networks

One of the best and most fun ways to promote gaming offers is through social network advertising on Facebook Ads. Ever since Facebook came out with their own self serving ad platform, anyone has the ability to create ad campaigns and target their audience based on their demographics and interests. This means you can target your potential gamers based on their age group and the games they like to play. Focus your efforts on creating ads that get users to click and you will be able to buy clicks for just a few pennies each. Just think of all the fun Farmville and Zynga have with targeting their 100 million plus users.

Create a Gaming Based Blog

Another effective and long term solution for generating gaming leads is to create a web site or blog that is focused on reviewing online games. There are literally thousands of affiliate offers out there for games to play and instant downloads. Creating a quality blog with content that focused on ratings, reviews and tips to play these games is a great way to get people to keep coming back to your site and also not having to spend money lots of advertising dollars in the process.

Mobile Advertising is the Future

How many times have you heard that mobile advertising is the future? Actually, it’s right now! More people are playing games on their mobile devices than ever before. There are plenty of mobile ad networks out there that buy and sell traffic for game apps and installs. Every time you play a game on your mobile device and see one of those little banner ads or bonuses to get more credits for downloading a new app, someone is making money, and the top mobile apps and games are making millions of dollars per month.

Where to Find Gaming Offers to Promote

Nearly every affiliate network out there has gaming offers, but some have more than others. Networks like Peefly have a nice selection of gaming offers that are available to promote in various countries. If you are looking to improve your gaming earnings or just looking to get started, be sure to contact your favorite network and ask what the top performing gaming offers are and what traffic generation methods work best.

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5 Replies to “Creative and Effective Ways to Promote Gaming Download Offers”

  1. Hi,

    This is that kind of art from where you can make as much as money for you.
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  2. I will try the mobile advertising .. I think that is the best method to get trafic for my CPA offers .. thank you 🙂
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  3. Great article! I just wanted to say this post is right on the money. Apps are difficult to market, and games specifically have there own challenges. Video is definitely one of the best tools to get started with, and search engines love video. Most apps need explanation with a voice over, but most games dont, so you really need to present the game play in an enticing way and keep it short. You can make one yourself easily with your developer tool and a decent screen recorder. It takes some time but its well worth it. You could also just pay somebody to do it. I personally have used blue fortress media to make mine, but I know there are other good ones like appvj, wyzowl, and demo fuck. Either way good luck to you! And once again great article.
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