Getting Google to notice your website is a lot of hard work at the best of times and a little like trying to get that enigmatic girl across the room to notice you. There are countless different techniques we can use and there’s loads of advice on which of these is the best, but ultimately if Google should change its mind on what it considers the ‘right way’ to promote your site then this is going to result in your effort being for naught.
This is something that blog networks now know all too well. The idea behind a blog network is simple that a number of blogs will agree to link to each other in order to share link juice and to help them to gain more visibility on Google. In rare cases some will even share advertisers across the blogs.
This idea is sound in theory, but in practice it fell foul to the machinations of many a black hat SEO strategist who saw this as an opportunity to quickly ramp up the PR of a new site â€“ simply get involved in a blog network and you’ll suddenly have a ton of reciprocal links from other high-powered sites and Google will take notice.
Until just recently when Google, with the wrath of a slighted God, smote those who would try to take such short cuts. Hundreds of sites were seemingly over-night ‘de-indexed’ from Google so that they lost all of their sticking power in Google.
And because so many of these sites were completely reliant on Google for all of their traffic, it is no surprise that several businesses folded as a result (not least the ones that were running the blog networks such as BuildMyRank). Largely this could be seen as a smart move by Google to get rid of more spammy sites, but there certainly were some innocent victims involved â€“ and several sites using blog rolls (just listing their favorite blogs â€“ which often would be reciprocal due to the friendly nature of the blogosphere) wereÂ similarly penalized.
How Did They Do It?
While there’s no way to know for sure, it’s certainly something of a coincidence that Google chose now to strike all of these blog networks just as they had the legal means to use all that data. And to find and de-index each of the sites by hand would have been a hugely laborious jobâ€¦
What This Means
As the dust settles there will of course be some very unhappy webmasters and bloggers without a home. In some cases it’s deserved, but in others it’s a genuine shame especially those people who received damaging links completely innocently. Sometimes it seems when Google acts out in such ways with so little warning, that they forget how many people are dependent on their service to make their livelihood.
This guest post was written by Jeet, of GetLinksPro.