Digg Traffic vs. Google Traffic

Chitika is holding their own "Blog Bash" which has 30 Experts Blogging over 30 Days. Today’s blog was on Digg traffic vs. Google traffic. Everyone loves getting the massive flow of traffic once they are listed on the main page of Digg.com, but you usually hear how it was a ton of traffic without the usual revenue or sales. Not only does this make sense, but it also proves true from the study done in the Chitika Analysis report. In short, with over a billion page views recorded, Digg traffic is more than three times less likely to click on an advertisement than Google traffic. Personally, I feel this makes perfect sense. I would think Digg users are more web savvy and can recognize an advertisement (contextual bases/adsense/ypn), over a regular less web savvy Google user. Read over the report, its a good read.