12 Essential Digital Marketing Tools Guaranteed to Grow Your Business
A craftsperson is only as good as their tools. Companies deploying growth strategies using digital marketing tools need to make sure they are investing the right time and money.
But with the digital economy changing so fast it can be difficult to know where to invest your time and money. There are new companies and new tools springing up every day.
Each one promises huge returns and low cost. Make sure you have the right investment or the competition could leave you behind.
You need these 10 tools today:
It isn’t enough to have great content. Your content strategy needs to be curated, scheduled, and tracked.
Feedly will help you curate your content calendar across platforms.
2. CRM Software
What is CRM Software? CRM (Customer Relationship Management) is a must for companies that need to make use of valuable data across all departments.
This means you! Without CRM you aren’t able to target the right people, turn insights into conversions, or avoid redundancies.
Your bounce rate could be killing your SEO. Even worse, all those bounces could be symbols of your business going elsewhere.
Leadpages is the answer. You can test new landing pages and deploy for success with Leadpages.
If you aren’t using video content, you should be. And if you aren’t optimizing your video content for social media you are missing a huge opportunity.
Splice, from the makers of GoPro, is the tool for your video content.
5. Google Analytics
There is no replacement. You need this.
From within your Google Webmaster Account, you can manage all aspects of your site when it comes to SEO and making sure you are good in the eyes of Google.
Not sure if your site was affected by one of the latest penalties, or if it’s indexed in Google? All of this and more is tracked from Webmaster Tools.
If you are using WordPress and struggling with SEO, Yoast is the tool for you. Yoast comes in a free version and offers insight into your text.
Yoast will scan your content and rate all of it, traffic light style, for SEO.
Best of all, this tool is extremely easy to use, and free!
Customers want support in real time. Make sure you are on the cutting edge of user experience with LiveChat.
The next time you visit a website or ecommerce site and see a little chat popup window appear, this is exactly how LiveChat works.
There are plenty of alternatives out there, and many of them are powered with artificial intelligence.
Take a look at the different options available and how other brands are using these chatbots to grow their business — then think about how you could do the same.
8. WooCommerce of Shopify
If you want to start selling products online, you need to have a great ecommerce platform.
Two of the most popular and best solutions out there are WooCommerce and Shopify.
Discover how to boost ecommerce sales with either of these platforms, while also improving your SEO and revenue in the process.
9. Social Shark
With over 1 billion users worldwide, there’s never been a better time to make the most of Instagram. But for marketers new to the social media platform the results can be disappointing without the right tools.
Social Shark is the right tool to grow your Instagram presence.
10. Ahrefs and DA/PA Checkers
All those SEO hunters out there already know about Ahrefs. The tool will track your rankings as well as link-building campaigns.
The tool also helps you improve local SEO.
Another useful tool to add into this section, is TheHoth’s DA/PA checker.
It’s free to use and if you are looking up other solutions, be sure to run through this list of the best SEO tools reviews.
Email marketing represents the highest return on investment in terms of digital marketing. But if your company is only dabbling in the email marketing field you are missing out.
Email marketing needs to be targeted, managed and tracked to be effective. MailChimp is a great tool for small businesses.
Everyone is obsessed with social media and making sure they reach as many people as possible. This can clearly be seen by how much the top influencers are getting paid when posting content and showing brands and products within their updates.
While everyone starts at ZERO, there are ways to speed up this process.
Famoid is a social media marketing platform that allows people to grow their following fast — no matter if it’s on Facebook, Twitter, Instagram or YouTube.
In addition to growing your follower, they also have options for increase shares, likes, and views as well.
Moving Beyond Digital Marketing Tools
Remember, digital marketing tools are only a means to an end. Many business owners and marketing professionals feel that once they have the right tools the rest will take care of itself.
Not so. You need to lead your company into growth.
Now that you have the 10 essential tools covered, make sure you are headed in the right direction.
Learn more now about the hacks that will make your company grow faster.
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