You’ve probably taken certain cues when it comes to the marketing of your business. As a business owner, you make have taken a few marketing classes or have ideas about how a business should be marketed. For most online marketers and bloggers, they’ve become experts at what they do… because it’s what they do!
When you run a business offline, or even one that doesn’t relate to marketing, it can be a completely different world.
For example, electrician marketing can be tricky. Most of the services that are offered are similar or the same from one electrician to the next. This leaves you having to go to further lengths to get your name out there.
We’ve compiled 8 tips to help take your marketing strategy to the next level. Keep reading for more information!
Manage Online Reputation
Most businesses and homeowners don’t have an everyday need for an electrician. In fact, many people can go for years without having to call.
This means that they will be searching for your business online. It is imperative that your business is found easily and that it has positive reviews.
It is impossible to make everyone happy and sometimes there are those customers who are never satisfied. Respond to negative reviews quickly and politely while trying to make things right.
Seeming sympathetic to a customer’s complaint will go a long way in recovering their business as well as future customers’.
For more useful tips and guidance on how to improve your online reputation or to have better control over what appears in the search results when someone searches for your name or business, click here for our 97 tips to better reputation management.
Isn’t it annoying when you click on someone’s website only to realize it is almost impossible to navigate? Don’t be that company.
Your website should have your services listed, contact information, as well as the ability to book an appointment.
Sometimes hiring a company to design your website is the best option. It’s usually well worth the money to ensure your digital presence is a user-friendly one.
You may feel that an ‘out of the box’ design is hard to come by, but there are actually companies that cater to online electrician marketing — see more here.
It is not good enough to just have a website and a phone number. People search for electricians, plumbers, and handymen on social media all the time.
Actually, there are features that allow a user to ask for recommendations and allow commenters to tag their favorite company. Of course, a happy customer can write your name, but if the potential customer is asking social media for their thoughts, why shouldn’t you be linked?
Having social media accounts does mean one more source of reviews. Hopefully, you see far more positive than negative ones; but social media reviews, especially negative ones, still need to be responded to quickly.
Partner With Other Businesses
Partnering with other businesses doesn’t mean forming a legal partnership. This just means that other contractors have to outsource business from time to time.
Sometimes a roofer or a plumber will run across jobs that they can’t complete by themselves.
Typically, they will recommend the customer hire a certain electrician. That recommendation could gain your business a customer for life!
This is a give and take relationship. When you run across a certain job that is out of the scope of your business, those other contractors will appreciate the recommendation from you.
Find Your Competitive Edge
Some electricians specialize in rewiring old homes while some may specialize in construction.
Maybe you do a little bit of everything and can do so efficiently, costing your customers less money.
When there are new techniques to your job, learn them to make you stand out.
This electrician marketing tip doesn’t just benefit you, but your potential customers. It is about investing in your skills and abilities to allow your competitive edge to grow.
Skilled Customer Service Representatives
If your electrician company is small, you may not have the funds to hire a full-time secretary or answering service. This leaves the phone answering to you.
Whoever’s responsibility it is to answer calls must be professional, kind, and courteous. This is a skill that has faded over the past few years but is much appreciated.
A rude customer service representative can cost you business. If you, the answering service, or secretary is rude, that customer can be lost to another, more friendly business.
Be Active in the Community
Although it is great to be active in the online community, people still appreciate the real-life touch. Being active in the community can mean appearing on the local news talking about the latest, greatest wiring technique.
It can also mean sponsoring a little league team. This form of marketing is always appreciated by the team and it gets your name out there (on the jersey, posters, etc.). And, it can allow you to meet plenty of potential customers.
This doesn’t mean you have to have children on the team or attend every game. It usually is as simple as filling out a form and sending a check.
Bonus points if your company throws an end-of-season pizza party. (Hint: this can give you the opportunity to pass out business cards to parents)
Electrician Marketing and the 80/20 Rule
So far we’ve talked about electrician marketing and gaining new customers. As a business owner, you should be familiar with the Pareto Principle, or the 80/20 rule.
This rule basically states that 80 percent of your business is from 20 percent of your customers.
Once you’ve learned this rule, it is important to know how to apply it. Applying it can mean following up with customers after a job is completed, calling them once per year to touch base, or sending a quick holiday card.
None of these have to be complicated, especially if you keep a customer database. This simple marketing move can allow you to forge lasting relationships with people that will continue to tell their friends.
Best Practices for Electrician Marketing
Traditional marketing ideas are great and still work for certain customer bases. However, knowing how to navigate social media, the internet, and the need for customer service can benefit you as much, if not more than those tactics.
The one type of marketing or advertising that your business cannot do without, and you can’t buy is word of mouth. Positive word of mouth will help sell your company far more than any other marketing venture.
Electrician marketing can be tough, and acquiring that word of mouth is difficult. This is why you have to have a strong strategy, to begin with. If you’d like more information on marketing or how to outsource SEO for your brand or business, contact us today!
5 Working Methods to Drive Massive Traffic to Your Website in 2018
Traffic is something we all need. No matter what type of business or brand you run, there is an endless supply of traffic floating around the internet, yet there is also never enough. At the same time, not all traffic is the same, and some sources will work differently for different sites and ad campaigns.
The main reason why we all want more site traffic, is that it usually results in more customers and leads, which means more money. It’s no secret that the internet is a crowded place, so your business needs to be strategic in order to get the customers you want on your site. It’s not enough to simply create a website and hope the right people will stumble onto it.
If you’re feeling overwhelmed, keep reading to learn more about how to drive traffic to your website.
Five Ways to Drive Traffic Today
Driving organic traffic might seem difficult, but there are a few things you can do right now that will help. The key with driving traffic is to stay consistent, and don’t expect results overnight. Here are five things you can do right now to bring in big traffic to your website:
1. Start email marketing
Email marketing is one of the easiest ways to drive traffic to your website. Start building your email list, and use an online email marketing tool like OptinMonster or Aweber to send out relevant information to your customer base. For even better results, set up a newsletter that also has a follow-up autoresponder series built in.
The thing about email marketing and list generation is, the earlier you get started, the better the results you will see. Even if you don’t have hundreds of visitors to your site at the moment, you could be picking up a few new subscribers daily.
Remember, everything on the internet is 24/7/365. So you if starting a new site and getting three new signups to your mailing list per day, that’s over 1,000 sign ups per year! If you wait until you have a lot of traffic going to your site, you could be missing out on a ton of subscribers and more traffic to your site.
2. Use social media effectively
If you’re looking to drive traffic, it’s not enough to just post on your social media accounts and then forget about them. If you’re strategic about how you use social media, you can really drive traffic to your site. At the same time, it’s also important to know what social platforms your audience is on, while also making sure you have exposure on each.
Personally, I like to focus my efforts on Twitter and Facebook — as those are the two social platforms I enjoy the most.
When creating your social profiles and accounts, be sure to include a website link. Google loves to rank social content and these links can also pass link juice back to your main site — to help ot rank even better. This is something I also recommend to everyone to better protect their name online, and even secure the whole first page of the search results for their name.
Additionally, make sure you’re using appropriate hashtags in order to broaden your audience. This will drive new traffic to your site, not just your current followers.
3. Use SEO tricks
In order to drive traffic, you need to make sure your website ranks high up in search engine results. To do this, you need to be getting high-quality links from other websites or blog. As often as people will say “just create great content”, it really doesn’t work that way anymore. You need to actually create great content, and then know how to promote the heck out of it.
Once you have this in place and have secured some solid backlinks and social shares, then you might be able to rely on Google and ranking for some quality search terms. Another key tip here is to create long-form content with more than 2,000-words per articles, and also going after longtail keywords.
Make sure you use keywords throughout your site. Keywords are things that customers search in a search engine. The more keyword matches you have on your site, the more relevant Google will think your site is. Also be sure to mix things up with H1, H2, H3 tags and using custom images and reliable data sources within your content as well.
4. Build links on other sites
As we mentioned in the previous point, getting external links on other sites is a great way to drive traffic back to your website. This might sound complicated, but there are many different ways you can do this. If you’re a small business, make sure your store or office is listed in online directories or other sites that locals might browse for reviews or information.
Here are some of the best ways to accomplish this, while also getting creative as well:
- Design a custom infographic on industry stats or reports
- Interview other experts within your industry
- Throw together an expert roundup
- Take part in expert roundups on other sites
- Outsource the content promotion and outreach process
- Invest some time and effort into 404 broken link building
Many of these methods work extremely well, simply because they are time-consuming and not something most people want to do. They do take a lot of time and effort.
Another way to build links is to guest post on other sites. There are a lot of websites out there that are always looking for content and will offer you a link to your website in return. Check out this article for some places that accept guest posts.
5. Turn to a professional
When you are awesome at what you do, and you have a service to offer, sometimes it’s better to just outsource the SEO and link building process to the experts. In fact, this is the whole reason why the SEO and online marketing niche is massive multi-billion dollar industry.
Content creation, promotion, and SEO all take time, effort, monitoring and expertise.
If you’re still struggling to get decent traffic to your website, it might be time to invest in professional help. For example, if you own a chain of businesses, you could invest in a franchise SEO expert to drive traffic to your websites. A small investment ahead of time on professional services can lead to massive revenue.
No matter what industry you might be working in, it’s best to find an SEO agency that is specific to that niche. “Jack of All Trades” SEO agencies might be ok, but wouldn’t you want an expert within your own niche to promote your business? Of course you would.
SEO and Online Marketing: Ready to Learn More?
The best way to master digital marketing and drive traffic to your website is to stay up-to-date with the latest trends.
SEO Tips to Dominate the Competition in Your Niche Market
Starting a new website or blog can be very exciting and fulfilling. The only downside is waiting for your site to get a decent Domain and Page Authority score, quality backlinks, and waiting on those rankings to increase. For some sites and brands, this is something that happens pretty quickly, while others anxiously and impatiently wait and wait and often end up with disappointing results.
What gives? Well, unless you really have a good grasp of SEO, then you’ll end up frustrated and want to give up. Don’t give up though because we’re about to give you some of the best tips to help improve your rankings more quickly and also boost your motivation. If you are completely new to the concept of SEO, you can follow these beginner tips, otherwise, keep on reading for the more advanced SEO best practices and working methods below.
Research and Study the Competition
It’s good to know as much as possible about your competition as possible so that you can know who you’re up against and what you should strive for. For instance, you may want to start by finding out how many incoming links your competitors have. This way, you have a good idea of how many you need in order to pass them. Also take a look at where they rank in search engines, what keywords they’re using, and what’s in their meta tags. You can’t strive for the top spot unless you know what you’re competing for. So be sure to analyze your competition as an initial plan of action.
A perfect niche market to make an example of is the world of online surveys and ‘get paid to survey’ review sites. Just by going to Google, we can see a wide range of sites for the search term “get paid to take survey” — which is made up of a mix of businesses (actual survey company), list articles, and review sites. The main difference between those that are ranking higher than others are the Domain/Page Authority of the site, and it’s incoming backlinks. If you take a look at the list articles, you will also find that they are often 2,000+ words in length as well.
As you can imagine, the online survey market is heavily saturated due to the fact that it’s one of the best ways to make money online with affiliate marketing. If you were to take a look at any typical survey review site, you would likely find a list of the top survey sites to join, as well as individual reviews for each — which also helps with the long tail ranking of these review sites for individual survey name searches as well.
Analyze Your Keywords and Your Competitors
It’s one thing to optimize your website for keywords, but if you’re using keywords that are not even being searched for then it’s a huge waste of your time. There are plenty of free tools available on the Internet that can help you find the best keywords that are being searched for consistently. These are the keywords that you want to optimize your site for. Also think about using long tail keywords, which are keyword phrases that have 3-5 words in them. These are great for drawing in targeted, quality traffic. Lastly, be sure to use evergreen keywords which have longevity and will be relevant for years to come. This way you can always count on them to bring you traffic.
When it comes to SEO research and seeing what sites rank for what (and where), SEMRush is one of the best tools out there. All you need to do is plug in the URL of any site, and you will instantly see not only what keywords they are ranking for, but also their current position, it’s monthly search volume, a competition score, and the ranking URL on their site.
You can see an example of all of this in the screenshot below, which was done for Buzzfeed.com. This tool is great for keyword research and finding phrases that you would never have thought of otherwise. Who would have thought the longtail phrase of “fun games for when your bored” would get searched over 40,000 times per month!
Now that you’ve seen this concept in action, start plugging in some of your top competitor’s URLs into SEMRush and see what kind of unique and crazy search phrases they might be ranking for.
Write Better Content than the Competition
If you’re not writing quality content, you really don’t stand a chance at ranking very high. Your content needs to be useful and original. When you create content, keep in mind that you want something that will make others want to link to it and share it. Try to focus on How To, tutorials, and lists because these tend to generate the most traffic. If you can, add numerous supportive facts and references. Also be sure to link keywords within your content to other useful and relevant web pages. When others see that you’ve linked to them, it will encourage them to link to you which will in turn help boost your rankings. Images and visual examples like charts, videos, images, and screenshots are also very useful and add to the quality of your content.
Again, this will all come down to not only the type of content you are creating for your site, but also how you promote it. To see an example of this in motion, head over to Google and search for “how to boil an egg”. It’s a super generic term but has been written about thousands of times. You will also notice that many of the site names ranking for this term are well-known or very large sites (ie: Pillsbury, AllRecipes and Martha Stewart) — which can make analyzing the content on these sites even more exciting. Who has the best text content? Which brand created custom videos and tutorials? How is each of them getting quality backlinks to their sites?
The search phrase “how to boil an egg” is currently searched more than 200,000 times per month, and has a difficulty score of 89 (via SEMRush). With so much competition in this space, it really does come down to who has the best site content and how they are effectively promoting it.
Deep Linking to Other Pages on Your Site
Deep linking involves linking to other pages within your site (other than the homepage) from within your content. It’s important to link to internal pages with anchor text that contain at least 3 of the keywords for that page. This will not only help with rankings, but it also helps to keep people on your site longer – thus reducing the bounce rate.
Depending on how many pages and posts you have on your site, this might be easier or harder than you think. This is something you probably notice a lot on bigger sites that focus on covering every topic within their niche. If you are a reader of The Penny Hoarder, you will notice how well they interlink to other site content within their articles. Each of the arrows below is pointing to a link that goes to another article on their site, and that is only the first few paragraphs on this one article.
Deep linking on websites and blogs takes a lot of time, but it can definitely pay off in the long run. It’s definitely recommended to deep link more often to your best and evergreen content, as they will keep working for you no matter when someone comes across your content and improve the chances of those pages ranking in Google.
Optimize Everything! (Site Headings/Subheadings/Images)
Just like your meta tags, you also want to be sure to optimize your headings and subheadings. These are your H-tags (H1, H2, H3, etc) and they really play an important role in organizing the information on your web pages. You should have only one H1 tag (the largest header) on your page; this is usually the title of the page or the title of your article (i.e. if you have a blog). You can then break up sections into H2 tags and even further into H3 if needed.
Next, we have the title and alt tags that are used within images to describe what they pertain to. Again, these can be optimized with keywords to help you rank higher. Remember that most search engines now have image search capabilities. When users search for specific images, the search engines use the keywords within your title and alt tags to help them display relevant images. This is why it’s so important to use them and include your keywords so that people can also find your content through image searching.
Each of these heading tags should contain keywords that you want to rank for. Since search engines consider the headings to be more important than the actual content, it’s really important to get those keywords in there. To best explain the many factors and components of creating a perfectly optimized page, simply refer to the infographic below and this super detailed articled provided by Moz.
Just like we analyzed other websites and blogs in each of the examples above, the same should be done with checking out your competition as well. If a site is ranking on the first page of Google for a really good search term, it’s likely they have great ON-site and OFF-site SEO. Study your competition, learn as much as possible, and then be sure to implement these same methods into your own brand, business, or blog.
Link Building For Beginners: A Digital Marketing Agency’s Guide
Despite a lot of discourse throughout SEO communities and digital marketing agencies alike, link building, earning, or acquisition (whatever term you are more comfortable with) is still incredibly important in SEO. In this article, we will cover some of the best link building strategies and techniques that you can employ to get ahead in your niche and climb the rankings to organic success.
Link building is considered by some to fall into the darker realms of SEO but this blog will guide you through the darkness with an illuminating white hat. Not only will you find that many of these methods are accepted by all and work extremely well, many of them can be accomplished with little or no money — but instead with your time, effort and resources.
White Hat Link Building Techniques
Link building has a long and storied past in SEO but we’ll start just before April 2012 and just before the release of Google Penguin. Prior to Penguin, businesses and digital marketing agencies could essentially buy their position on Google (and I don’t mead with Adwords) with cheap and plentiful low-quality links!
Before Penguin, Google’s ability to evaluate the quality of links was very limited and relied on more basic metrics, in comparison to the more modern link analysis methods. Without going into too much detail, quantity used to matter a lot more than it does now. Since the rollout of Penguin, website owners and digital marketing agencies have had to innovate their link building tactics to create value that earns links.
Below are some examples of link building strategies that SEOs can use to increase rankings and stay in Google’s good book:
Create Meaningful Relationships
Links are the online equivalent of an offline referral from somebody who knows a thing or two about the thing you are asking about. Just like in the offline world, relationships and communities are incredibly valuable in SEO. If you can strike up relationships with people within your given niche, the reach of your website will greatly increase, as will the likelihood of people linking to your site.
A good idea is to start a forum or group on a social media platform. If you can demonstrate value within the community you have created or joined, people will begin listening to you, and (hopefully) linking to resources or blogs on your website.
Something to keep in mind here, is that backlinks and references rarely often happen. No matter how great the content is you create, one must really put in the necessary time and effort to establish relationships, ask for links/references, and continually provide value in the process.
Nathan Elly is the branch manager of digital marketing agencies and had the following to say on the importance of creating meaningful relationships.
Everyday we work with a wide range of companies and brands that are looking to establish new relationships online, and also gain powerful backlinks in the process. Not only is this something we’ve been able to help out with, it’s something we’ve mastered and taught to many brands and companies over the years as well. Even with the enviornment changing, it’s always come down to the simple practice of direct relationships and not just expecting backlinks to come in. Start a relationship, provide value, and ask how you can help other site owners succeed. This is one of the best ways to find longterm relationships and gain high quality backlinks and references in the process.
Create Meaningful Content
Following on from point 1, you need to demonstrate value – enough value that other people and websites want to reference your work. You need to ask yourself questions like:
- What is my audience interested in?
- What is currently a hot topic within my niche?
- Can I produce content that is evergreen?
- Are there resources already being linked to that I can improve upon?
If you can answer these questions and produce content that other people value and promote it through the platforms you participate in, then you will get links! Evergreen content, or content that has a very long shelf life, can have a fantastic ROI in the long term. Content that effectively answers age-old questions can bring in a steady flow of links.
At the same time, we can always look back at some of the most obvious basics to great content writing, as provided by Yoast. Yes, these are basic, but so many websites, brands, and bloggers still neglect to follow many of these rules.
- Think before you write.
- Write down the structure of your blog post.
- Use paragraphs, headings, and signal words.
There are a few more recommendations from Yoast, but most of these are covered within their Yoast SEO plugin when you scroll down to the bottom of any content you are writing within WordPress.
These are basic, but spending a few extra minutes to implement these into your writing can result in a much higher-quality end result. I personally have started using the “structure” tip with my writing, and thrown in ‘audio to text’, then will clean my content up afterward. With all of this in place, it definitely makes writing 2,000+ word articles much easier and faster.
Resource Page Links
Some websites have a page dedicated to linking out to valuable resources within their niche. Instead of sharing your content within your communities and hoping these webmasters see your engagement, you can actively seek them out! Google’s search engine allows for specific inputs to retrieve certain results. Using the below search strings, you can discover resources pages in your niche!:
- “Keyword” + inurl:links
- “Keyword” + “helpful resources”
- “Keyword” + “useful resources”
- “Keyword” + “useful links”
Once you have shortlisted the websites you feel you could add value to and vice versa – reach out to them with an email or phone pitch promoting your content. Hopefully, you and your content are persuasive and valuable enough that they create a new link to your content, or replace an old link with your new improved resource.
I get these emails all the time from random people and they are quite annoying — almost as much as the 50+ guest blogging requests I get daily as well. However, on the internet, it’s all a numbers game and if only 10% of the sites respond and end up linking back to your site, it’s a working strategy. If you are looking for more link building options like this one and want to put in the manual outreach, investing some time into 404 broken link building as well.
Business directories can be an extremely valuable link building resource for businesses, particularly for those competing in a local market. In a lot of cases, business directories are quite authoritative which is then passed back to your website. They also have the added benefit of allowing local businesses to list their business details like Name, Address and Phone Number.
In the SEO world, we call these NAP details. Having consistent NAP details across all of your online web assets (website, directories, Google My Business, etc…) is a strong ranking signal for Google in local markets. When you are creating listings on these directories, be diligent with your inputs and make sure everything is consistent.
To identify useful directories for your business, we can use some more search strings (yay) and Google. Below are some you can take advantage of:
- “industry” inurl:directory
- “industry” inurl:links
- “industry” intitle:directory
- intitle:industry inurl:directory
- related:industry inurl:directory
If you are a local business or have a physical location, you should definitely spend some time on your Google My Business listing. With nearly all searches being made through Google, it’s important to make sure your site or business information is showing up correctly in Google — especially if it’s for a local address, operating hours, or getting in touch with your brand.
So, there you have it; our beginners guide to white hat link building for digital marketing agencies! These four tips will certainly be a good start for your burgeoning business and put you on the right track for sustainable rankings. This is by no means an exhaustive list but it does highlight some of the more accessible ways a business can begin expanding its organic reach through the means of link building.
Most Read Articles
5 Expert Guides on How to Rank YouTube Videos on Google
Want to rank your YouTube videos within Google? Sure, we all do… but the truth is that most people think...
5 Reasons Why Media.net Is a Top Alternative to AdSense
Many online publishers assume that Google AdSense has a monopolistic stranglehold on the contextual ad market, particularly for smaller publishers...
How to Make Money with Affiliate Marketing – 57 Experts Share their Tips
Affiliate marketing is simply one of the best ways to make money on the internet today. It’s actually been one...
I have Ulcerative Colitis. This is My Story.
I have Ulcerative Colitis (also commonly referred to, or confused with Crohn’s). There is a big difference between the two,...
Amazon Dropshipping 101: 3 Expert Guides to Start Selling on Amazon
Amazon is the ultimate beast for buying and selling anything in the world today. With their massive reach and billions...
Insider Secrets to Making a Million Dollar Web Site!
A few days ago I released my first post on “How I Made $860,538.38 PROFIT in 4 Months!“, along with...
How I Made $860,538.38 PROFIT in 4 Months!
First off, I would like to make it clear that this post is NOT to impress you, but to impress...
Entrepreneurship4 months ago
17 Growth Hacks to Help Your Startup Scale Faster
Entrepreneurship4 months ago
Logo Design Tips for Digital Marketers, Businesses, and Brands
Solutions4 months ago
Grow Your Affiliate Business with Lorem Marketing Experts
SEO4 months ago
SEO Tips to Dominate the Competition in Your Niche Market
Affiliate Marketing4 months ago
How to Make Money Promoting Survey and Quiz Affiliate Offers
Affiliate Marketing3 months ago
PayKickStart Shopping Cart Checklist: Can Your Online Shopping Cart Do This?
Entrepreneurship4 months ago
Must-Have Business Tools and Resources to Grow Your Startup Online
Marketing3 months ago
MegaPu.sh Push Notifications Network is Excellent for Affiliate Marketing