Connect with us

Marketing

You’ve Got Mail: 8 of the Best Email Marketing Tips for 2019

Published

on

Did you know that email marketing has an ROI of 122 percent? This is four times higher than paid search, direct mail, and social media marketing.

This illustrates how effective email marketing is. If you aren’t taking advantage of what this communication method has to offer, then you are definitely missing out.

Are you ready to create or revamp your email marketing efforts in 2019? If so, then use the email marketing tips found here.

Combine with Other Channels

Email is an essential marketing tool; however, it should not be used alone. Instead, you should consider email marketing efforts as a single part of a larger strategy for driving sales and nurturing customers.

Any successful email campaign goes beyond marketing automation and email marketing to optimize your customer’s experience through the entire customer journey. This is especially the case with the strict, opt-in permissions that are required by the GDPR.

You have to acquire explicit permission from every person before you send them a marketing email; however, not for transactional emails, such as the confirmation of an online purchase.

When you begin crafting an email marketing strategy, try to take a holistic approach. Use this along with other channels as a part of your bigger campaign strategy.

Automation Is a Must

A successful email marketing campaign can be extremely time-consuming. This is why your business needs to migrate to automated tactics in 2019, according to the pros https://www.microdinc.com/email-marketing/.

Since email isn’t diminishing in importance and because it’s going to remain an important strategy, your business needs to find a way to reduce the demand for this marketing effort while optimizing its effectiveness.

There are automation tools out there to help you do this that will work extremely well.

More Mobile … Please!

One aspect of an effective email marketing strategy includes optimizing emails for viewing on mobile devices. The stats related to this suggest that most emails are viewed on mobile devices first, rather than a computer. In fact, 75 percent of the more than 900 million Gmail accounts are viewed via mobile devices.

This makes mobile optimization for your emails essential. Don’t ignore this important fact.

Personalized Outreach

Today’s consumer understands that the majority of marketing messages they receive are completely automated. This means that when they receive an email with a personalized touch, they are more willing to see what it has to say.

As a result, businesses need to take one of two paths for success:

Individual Outreach

More time should be spent on reaching out to recipients individually. If this isn’t possible, then reach out to groups of similar recipients or small groups.

Artificial Intelligence for Automatic Personalization

Another option is to invest in artificial intelligence (AI). This allows you to easily tailor each of your email marketing messages automatically.

Inbound Methodology

Inbound marketing is somewhat of a buzzword today; however, the strategy is still somewhat the same. Rather than permitting intrusive and disruptive marketing to your prospects, businesses need to encourage customers to naturally gravitate to their services and products.

This means supporting an email marketing strategy that focuses on helping to keep customers happy both pre- and post-sale, while cultivating loyalty amongst the entire audience.

Maintain Clean Lists

You have to get serious about nurturing your email lists as much as you nurture the contacts you have on the lists. You can keep your lists updated by proactively unsubscribing any disengaged contacts. This will have a huge impact on conversion results and deliverability.

You need to take time to “scrub your email lists.” This is back to the basics but something that’s often forgotten about. It’s an effective method for keeping your rates of engagement up and a clean reputation. Remember, the total quantity of email subscribers you have doesn’t always equal quality.

Iterate Often

All of the data in the world isn’t going to be able to help you if you don’t validate your insights. This is where experimentation comes in. If you want to have a successful email marketing campaign in 2019, then it’s going to require ongoing tinkering and testing.

At the most basic level, using email A/B testing is as simple as testing content length and subject lines; however, it can also be used for understanding the relevance of content, especially when considering the emotional needs of customers, and where they are in the customer journey.

A successful email marketer is always working to optimize and improve their campaigns. Analyzing your experiments, generating insights and revalidating them will help to improve revenue and ROI. However, the insights can also be used across other channels.

Revenue Focused Metrics

It’s pretty easy to get excited when you notice any type of increase in your engagement. However, you have to stop investing so much energy int trying to improve metrics that don’t really matter.

For example, the click-through and open rate don’t have much of an impact on business revenue. Rather than wasting resources chasing this type of customer engagement, you need to monitor the revenue-focused metrics.

Email Marketing Tips: Now You Know

If you want to ensure your email marketing efforts are successful in 2019, then using the email marketing tips here is a must.

Don’t underestimate the power or benefit that email marketing has to offer. It is something that’s going to be around for many years to come.

To learn more about email marketing, or for a bit of help with your efforts, feel free to reach out to us. Our team of experts can help make your strategy for 2019 successful.

Continue Reading

Marketing

Age of the Digital Workforce: 6 Tips for Managing Remote Employees

Published

on

In today’s rapidly growing gig-economy, it’s not unusual for a business to have a handful of employees on the payroll who never set foot into the office.

While remote employees are becoming a fixed part of the norm, managing these workers still presents a challenge.

After all, how are you supposed to keep track of someone you never actually see?

Managing remote employees may seem challenging, but it can be as easy as keeping track of your in-office team.

Are you trying to find the best way to manage your remote employees? We can help!

Here are six of the best tricks you can use to help your remote employees succeed.

1. Communicate Often

As with every aspect of a successful business, communication is essential.

Remote employees don’t have the luxury of working under the same roof as your other staff, which puts them out of the loop by default.

If you have remote employees, make sure you keep open lines of communication with them at all times.

2. Connect Your Team

Part of the success of a company comes from good relationships between its employees.

While remote workers don’t get to take part in day-to-day office pleasantries, that doesn’t mean they have to be completely isolated.

Set up a chat or forum as a way to allow them to interact with each other. After all, employees who know each other and get along work better together.

3. Make Time for Team Meetings

When it comes to remote employees, your goal at all time should be to make sure they feel like part of the company.

One of the easiest ways to make sure your employees feel included is by holding regularly scheduled video conferences.

Video conferences allow your remote employees to get a little much-needed face time with you and their co-workers.

The trick with these meetings is to stay consistent. Do you best to avoid canceling or having to reschedule them.

4. Don’t Micromanage

It can be difficult to trust someone you don’t get to check in on physically. But building up a certain level of trust with your remote employees is the best way to ensure they complete their tasks to the best of their ability.

While it may be tempting to check their progress frequently, micromanaging is the quickest way to annoy your employees.

Let their results speak for themselves, and only step in when you can confirm there is an issue.

5. Be Clear about Compensation

One of the most significant downsides to the gig economy is the potential for inconsistency with paychecks.

It can be challenging to trust someone with your livelihood from a distance. Take every precaution to make sure you always pay your remote employees in full and on time.

You should also make sure you take the necessary steps to treat them like every other employee. Create a W2 form for them at tax time and provide them with pay stubs upon request.

6. Outline Your Expectations

Finally, one of the most significant aspects of managing remote employees is making sure they understand what you expect of them.

Maintain a clear set of guidelines detailing what their position entails to avoid any potential confusion.

One of the best ways to accomplish this, is to use a tool like Trello, or to actively engage with your virtual team through Skype on online messenger tools.

Remote employees don’t always get the option to come in for an extensive face-to-face training session. That’s why they should have all the guidelines they need to be able to complete their projects in full.

Get More Tips on Managing Remote Employees

While your remote employees are professionals, they’re not mind-readers.

When it comes to managing remote employees, you must remember to keep open lines of communication at all times.

Are you looking for more helpful business tips? We have dozens of articles to help you get your company running at its best. Check them out today!

Continue Reading

Marketing

5 Ways to Generate High Quality Leads for Your Business in 2019

Published

on

Generating leads for your business is important. After all, more leads means more chances for conversion, which leads to a boost in sales for your business. In fact, according to Hubspot, 69% of marketers say converting leads is their top priority. But are the leads you’re generating converting?

If the answer is no, it might be because you’re not generating high quality leads. You want to focus on attracting high quality leads because they’re the people most likely to become paying customers. But how do you do it? You can’t spend all of your time interviewing each visitor to your website to see if they’re serious about spending. Luckily there are a number of tactics you can use to generate high quality leads and some of these tactics can even do the work for you —  24/7 — with little effort on your part.

Get ready to generate more leads that are interested in buying, check out these 5 ways to generate high quality leads.

1. Use an Exit-Intent Popup

Did you know that over 70% of people who leave your website will never return? That’s a ton of potential high-quality leads you could be missing out on. So, how do you prevent your website visitors from abandoning you without giving you their information? The answer is to use an Exit-Intent popup on your website.

An Exit-Intent popup tracks when a user is about to leave your website and sends them a targeted message at exactly the right time that convinces them to sign up for your email list. That way, instead of losing that visitor forever, they’re now one of your email subscribers that you can directly message any time you want to promote new content, introduce a new product, or announce a sale for instance.

It’s not difficult to add an Exit-Intent popup to your site. You can use a tool like OptinMonster to create an eye-catching popup in minutes with their drag and drop builder. OptinMonster also integrates with all of your favorite email marketing services like Constant Contact and Mailchimp so you can easily create an email list that’s full of engaged high-quality leads for your business.

2. Offer Content Upgrades

It’s safe to assume you’re already creating content like blog posts to attract users on the web to your site, but not all of those readers are high quality leads. In order to separate your blog readers who just want to consume your free content anonymously from the ones who’ll be more likely to become paying customers, you need to offer content upgrades.

A content upgrade is simply a freebie that you offer to your visitors in exchange for their email address. When a user says yes to your content upgrade, you know that they’re interested in what you have to say and they value your expertise, this makes it easier to turn them into paying customers in the future.

See more examples like the one above, in this content upgrades resource guide.

You can use a free tool like Canva to easily create checklists, mini ebooks, calendars, templates, and more that your site visitors will be dying to get their hands on. Just make sure your content upgrade is relevant to your business. You can also offer a few different types of content upgrades so that you can get customers to segment themselves. For example, if you offer training for aspiring bloggers and virtual assistants, create a content upgrade for each. Then you’ll be able to tell which products/services each of your visitors are interested in.

3. Guest Post on High Quality Publications

Want to broaden your reach and attract leads that have never even heard of you before? Another easy — and free — way to generate more high quality leads is to guest post on high quality publications. By guest posting on other popular blogs and publications, you’ll be able to introduce your business to a ton of new potential leads. The fact alone that you’ve landed a spot on a blog that that new audience loves and trusts is enough to convince them that you’re a thought leader in the industry too. You’ll get a link back to your website and a whole new audience that you can convert into leads and eventually paying customers.

Wondering how you land a spot guest posting? First, search the internet for blogs that are related to your niche. Make sure the blogs and publications you choose get lots of traffic and seem to have an engaged online community. Study their blog posts and come up with some topic ideas you think their readers would be interested in. Then it’s as simple as sending an email or filling out their guest posting application. Don’t forget to read the site’s guest posting guidelines too so you craft a perfect post that gets accepted every time.

4. Add a Contact Form

A simple contact form on your website isn’t actually as simple as it seems, it’s actually a powerful website element that can generate high quality leads for your business. Just adding your email address or phone number to your website requires users go through an extra step in order to get in touch with you. So, instead of contacting you, they’ll pass and move on to another site.

Instead, the visitors to your site need a quick and convenient way to contact you, which is where a contact form comes in. Users who contact you through your form will identify themselves as higher-quality leads; they’re interested enough to reach out.

You can use a tool like WPForms to easily build a great-looking contact form for your website. You can create an awesome contact form in no time using their drag and drop builder and you have the ability to fully customize the form to your needs. For instance, you can add fields to your contact form that ask visitors to state their budget for a project or the yearly revenue of their company to help you further qualify leads.

5. Add a Live Chat Option

Want to generate high quality leads on your website even when you’re not around? You can do that if you add a live chat option to your website. Having a live chat system that’s available 24/7 will allow your website visitors to get answers to their questions immediately, and the faster they get answers to their questions, the faster you can turn them into customers. In fact, according to Invesp, 77% of customers won’t make a purchase if there’s no live chat support.

Adding a live chat feature to your site is simple when you use a tool like Olark. With Olark, you can easily identify and engage with qualified leads using their features like automated messaging that can send messages based on customer behavior for instance, custom pre-chat surveys, and in-depth reporting.

Start Getting More High Quality Leads Now

What are you waiting for? With these easy-to-implement strategies that you can incorporate today, you can start to drastically increase the quality of your leads. Higher quality leads mean that you can stop wasting your time on users who’ll never convert and instead enjoy more sales for your business and stronger relationships with your customers.

Continue Reading

Marketing

Become a Lead Generating Machine: Creative Ideas to Generate Lucrative Real Estate Leads

Published

on

65% of business owners state that their biggest challenge is generated leads. If your real estate company belongs to this 65%, you might not know how to fix the issue.

Generating leads for a real estate company is often confusing. Should you fixate on cold calling? Or should you make use of social media instead?

Below you’ll find some proven strategies that’ll help you generate more real estate leads. With the help of these tactics, you should be able to fix your current lead generation problems, before it’s too late.

Let’s begin!

Reach Active Buyers Using AdWords

You can use AdWords to reach people that are actively looking to buy a home. For instance, if someone types in ‘buy homes in Seattle,’ you can use AdWords to market to this individual.

To succeed with AdWords, you’ll need to consider the kinds of keywords your target market will type into Google, when looking to buy a home. You can either come up with a list of keywords yourself, or you can use a tool like the Google Keyword Planner to help you.

When you target a particular keyword, AdWords will only charge you if someone clicks on your ad. But, the amount you pay per click, is going to depend on how much competition there is for the keyword in question. If a lot of other advertisers are also targeting the keyword, your costs will likely be higher.

Setting up AdWords campaigns isn’t easy, and you might want to bring some experts onboard. Ideally, you’ll want to work with a company that has experience on how to approach PPC for real estate pros. Such a company will know how to overcome some of the common hurdles that affect real estate pros that are looking to set up a PPC campaign.

Use Facebook Ads to Reach Certain Demographics

With Facebook Ads, you can target certain demographics that might be interested in buying a home.

Take a moment to think about your past clients and try to identify any common demographic traits they had. Did they belong to a certain age range? Did they have a certain kind of job? Had they experienced certain life event?

Once you have a list of common demographic traits, create a Facebook Ad campaign that targets individuals with these traits.

Keep a close eye on the response that’s your ads are generating. If you find that results are poor, you may need to adjust your targeting settings. You might also want to consider split-testing the images you use in your ads.

Start a Blog to Rank for Local Long-tail Keywords

There are many different ways to attract audiences online, but one of the most consistent and valuable have been through organic search results.

The problem with this method, is that it can take a lot of time and work to achieve the rankings and traffic you are looking for.

However, take a look at any of the top real estate blogs and you will see the massive content and search traffic that now have in place.

Another benefit to starting a website or blog for your real estate business, is that it’s a lot easier to rank for local audiences and keywords than you might think.

The more specific and niche targeted your content, the more likely you are to rank at the top of Google in smaller localized and niche markets.

Use YouTube to Promote Video Tours

People that are interested in buying a home will enjoy watching a video tour of a house that is in their desired area. Thus, if you can create video content based on the homes you have in your portfolio, you’ll be able to appeal to this kind of audience.

Pay close attention to how you title and describe your videos. Make sure you provide an accurate account of the location and specifications of the home. This’ll help your videos rank for the kinds of terms your target market will type into YouTube.

Once you begin to see some initial results, you may even want to use YouTube Ads to improve the visibility of your videos.

Ready to Generate Some Real Estate Leads?

If you’re currently struggling to generate real estate leads, the tips in this post should help you turn things around.

The modern marketing landscape provides a wide range of lead generation opportunities. This can make it hard to choose a specific marketing method, and it’s hard to say ahead of time, what is and isn’t going to work.

Thus, the only thing you can do is experiment with everything that’s on offer. In doing so, you should eventually hit upon a tactic that delivers results.

Interested in how you can drive more traffic to your real estate website? Check out this post to get some tips on what you can do!

Continue Reading

Hi, I’m Zac Johnson

Most Read Articles

Trending