Epic Email Marketing – How to Improve Your Average Email Click-Through Rate

Written by Zac Johnson
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The average email click-through rate across industries is 2.1%.

If your click-through rate is below this number, you’re wasting time writing emails that don’t hold your audience’s attention.

Even worse, a low click-through rate ensures your emails aren’t helping you sell products or driving traffic to your site.

Thankfully, improving your click-through rate isn’t as difficult or overwhelming as it looks. Below, we’ll cover the top ways you can engage your audience and start improving your email click-through rate today!

Have a Goal for Each Email

One of the most important email marketing tips is also the simplest: always have a goal for each email you send.

These goals can include:

  • Selling a product (or affiliate product)
  • Increasing traffic to your site
  • Building trust with helpful content

Once you know your goal, you can start planning your content and design around it.

For example, if you want to sell a product, your email should include images, pricing information, and calls to action.

Improve Deliverability

A surprising number of emails never make it to inboxes because they’re caught by spam filters or bounced back due to poor deliverability.

Some easy email deliverability tips include:

  • Using a professional email service provider
  • Segmenting your email list
  • Verifying your email addresses
  • Avoiding words that get caught by spam filters

By improving your deliverability, you can make sure more of your subscribers actually see your emails. This, in turn, will help improve your click-through rate.

Add Visuals

When you’re brainstorming email marketing ideas, think about what kinds of visuals you could include. These should fit your brand in terms of color scheme and theme. 

The most common email visuals include:

  • Photos
  • GIFs
  • Emojis
  • Bold colors

These visuals can help break up your text and make your email more visually appealing. You can use visuals to highlight important information like calls to action.

To create even more appealing calls to action, use contrasting button colors and make the buttons large. This makes it easy for readers to see and click on your CTAs.

Take Advantage of Urgency and Scarcity

You can also improve your click-through rate by taking advantage of urgency and scarcity.

These psychological triggers encourage people to take action. They also improve email marketing ROI.

For example, if you’re running a sale, you might include language like “ends tonight” or “while supplies last.”

Another way to create urgency and scarcity is to offer time-sensitive discounts or coupons. For example, you might offer a 10% discount to people who click through and purchase within the next 24 hours.

You can also add your coupon deadlines to your email subject line. This encourages readers to click on your email and helps increase your email conversion rate.

Start Improving Your Average Email Click-Through Rate Today

By following the email marketing tips and ideas above, you can start to see a real improvement in your average email click-through rate.

Remember, even a small increase in your click-through rate can have a big impact on your business. So don’t wait to start implementing these tips!

For more helpful guides and tutorials, be sure to check out our other blog posts today!

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