ROTE 041: Jason Surfrapp Sold His Last Name for $50,000… Twice!

Written by Zac Johnson
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In the world of business, your brand name is everything. Just look at famous name brands and logos like McDonalds, Starbucks, Home Depot and others… right when I say their names an immediate thought pops right into your head.

But guess what!?…

You also have a personal brand of your own, whether you actually know it or not — it’s YOUR NAME!

When someone says the name of one of your friends, families or a well known personality, you automatically get a thought in your head. It can be what they are known for, some of their attributes of even if they left a bad taste in your mouth at one point.

The most important thing to know is that your name and valuable… and this is exactly what we are going to be talking about in the latest episode of the Rise of the Entrepreneur.

Rise of the Entrepreneur – Episode 41 with Jason Surfrapp

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Jason Surfrapp is a creative marketing genius, author and entrepreneur… but more importantly, he inspires others to think outside of the box. With so many people and businesses in the world today, it’s all about being creative and getting the necessary attention for your ideas.

In 2008 Jason saw the growing influence in the world of social media and branding, so he decided to come up with a completely original and crazy concept for making money and starting his own brand and business — which was wearing a different sponsored shirt every day. After working with over 1,500 clients with his tshirt ventures, Jason took his creativity to the next level when he decided to auction off his last name to the highest bidder. After finding a successful buyer for his last name, not once but twice… Jason then focused his efforts on writing a book (which was also fully sponsored) and is now a highly sought after speaker and consultant.

Talking Points Discussed in this Episode:

  • Turning a tshirt idea into a seven figure business
  • Getting valuable and free media attention for your brand
  • What happens when you sell your name for $50,000
  • The concept of coming up with creative sponsored ideas
  • The pros and cons of giving up social media for 30 days
  • Three great Q&A questions for John in the Pit of Fire

-> Download this episode to your computer.

Mentioned URLs and Resources:

 

LET ME KNOW YOUR THOUGHTS!

I can’t thank you enough for listening in to the forty-first episode of the Rise of the Entrepreneur. The podcast is currently available through iTunes (usually ranked in Top 50 in BUSINESS) and has already been downloaded in over 100+ different countries!

Be sure to check back often as a new episode will go live every TUESDAY. You can listen to each of the episodes through the blog or itunes, stitcher etc.

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