ROTE 082: Rick Mulready and the Art of Paid Traffic
Facebook wasn’t the first social network, but it’s definitely become the most successful! With over a billion active users on their site and the release of the self-serve advertising platform, their site has become a marketers dream come true.
Want to target only single men, living in California, who loves Dogs and football? Done!
It’s really that simple with Facebook Ads, and in this latest episode of the Rise of the Entrepreneur we are going to be chatting with Rick Mulready, who is one of the best in the world at Facebook advertising.
Rise of the Entrepreneur – Episode 82 with Rick Mulready
Rick Mulready is a Facebook advertising expert with over 15 years of experience in the online marketing space.
With a vast history of internet marketing and advertising under his belt, it only made sense for Rick to eventually find himself in the world of Facebook advertising. From 2000 to 2012, Rick was working with big name brands like AOL, Yahoo, Funny or Die and Vibrant Media to help get their brand out to the masses.
After working alongside some of the largest brands in the world, Rick was starting to realize that small businesses didn’t have a gateway into the world of online advertising and branding, simply because they were priced out. This all changed when Facebook opened up their social network and introduced their self-serve advertising platform to the world.
Today Rick is a sought after expert at everything relating to advertising on Facebook. Not only does he teach others how to use Facebook to reach millions of users per month, he uses all of these exact methods to grow his brand and business into what it is today as well!
Talking Points Discussed in this Episode:
- How Rick got started and became an expert in Facebook Ads
- Why Facebook is the best advertising platform for paid traffic
- The power of demographic targeting and a 1 billion+ audience
- Pixel tracking and retargeting options within Facebook
- The four biggest mistakes businesses make with Facebook Ads
- Three great Q&A questions for Rick in the Pit of Fire
Mentioned URLs and Resources:
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