Here is a breakdown on the different new reports you can pull from your Facebook advertising account:
“Responder Demographics” report: Facebook users spend a lot of time connecting with friends and family on Facebook â€“ uploading photos, writing on each others’ Walls, posting notes. Now you can find out who is interacting with your ads. This report provides the aggregate age, gender and geographic location of the users who have clicked on your ad.
“Responder Profiles” report: In addition to age, gender and geographic location of the users who have clicked on your ad, we’re happy to provide psychographic information of these same users. This data is aggregated from user profiles and shows common interests, favorite TV shows, movies, books and music.
“Advertising Performance” report: This report will give you a downloadable version of the performance information you already see online– impressions, clicks and click-through ratesâ€”as well as a new section for performance data by unique user and performance data specific to your ads that contained social actions, if applicable.
So what does all of this mean? Basically you now has an amazing amount of new data to work with. You can download the files and open them up in excel and breakdown the type of visitors your ads are attracting. To see that Facebook has opened up and allowed this information to be accessed through your account is simply awesome.
Being able to see what your users are interested in, and what they are doing within Facebook, will give you even more of an edge to making your ad campaigns more successful.
In the announcement email, Facebook also says “these reports are only the beginning“. It will be interesting to see what they offer next.