It seems like everyone is an expert at something these day, especially when you start to scroll through social media and see how many followers some of these top influencers have.
Even with all the fuss about influencers and trending topics, the one industry and skill that is always in demand — is money.
For financial experts, the internet has become a dream come true in reference to sharing knowledge, networking and even becoming an influencer in the process.
With all of that being said, today we are going to highlight what it takes to become a financial expert, guru, influencer or whatever you want to call it, on the internet today.
Let’s get started!
What it takes to become an influencer today?
Becoming a financial influencer is no easy task. You need to have a lot of popularity, but you can also get started with minimal startup costs and have the numbers and track record to prove it.
In fact, some YouTube influencers started their channels with just a simple camera and no money at all. But many Instagrammers and bloggers reported large startup costs, which often isn’t an attractive talking point.
In these cases, they reported spending anywhere from $5,000 to $20,000 to get started. Compared to the traditional business model, starting as an influencer is less expensive. However, not many people will get to that level of fame overnight — nor is such an upfront investment required.
To become a financial influencer, you need to find the right audience to promote your products, while also making sure you are providing real value in the process. Along with becoming an influencer comes a lot of stress, dedication and obligation — though you might also be helping to improve the lives and financial situations of people around the world in the process.
1 – Create a Blog to Showcase Your Expertise
If you want to become a financial influencer on the Internet, creating a blog is an effective way to do so. A site allows you to showcase your expertise and share your insights, and it also has the added benefit of being easy to maintain and update over time.
The details of starting a new site and creating content is easy enough — and can be found online through a number of tutorials and free resources. Instead, it’s more important for us to focus on the content of your site and how it can provide value to others.
With millions of people looking for financial information on everything from making a few extra dollars per week, to coming up with enough funds to pay off student loans and eventually becoming debt free, there is a world of information and hot topics out there for you to write about.
In the ultimate scenario of becoming a financial guru, it’s important to stick with what you know best — while delivering it in a way than what’s currently already out there.
2 – Get Active on Social Media and Engage with Others
In addition to launching a website or blog of your own, it’s also important to develop an online presence. This means getting active on TikTok, Facebook and Twitter and growing your audience and reach on a daily basis.
There are more social platforms out there, but we recommend going with one or two of these channels and devoting most of your time to that channel. Make sure you have a good plan for creating content and posting it consistently. This way, you’ll have a better chance of gaining a following and increasing your influence.
Once you have built an online presence, you’ll want to engage with other people and post content on your personal accounts. Be sure to tag influencers on your social media accounts and engage with them frequently.
Once you build your following, you’ll be able to influence mid-level decision makers with your content. Remember, the average person on the Internet spends about three hours per day on social media.
3 – Launch a Course or Membership Program
Once you have a site and social media following in place, it’s then tie to start looking at your options for monetization.
Using your passion and knowledge to create a product or membership program to sell online is a great way to start earning a full-time income.
Thanks to course platforms like Lurn and Udemy, it’s now extremely easy for anyone to create and launch a course of their own within a short period of time — and little to no tech skills required.
Another concept for consideration is if you’d prefer to sell your course for a one-time fee, or set up a monthly subscription, which can keep bringing in new revenue month after month. And with either of these elements in place, the opportunity for launching an affiliate program also exists.
Making it Online as a Financial Influencer
Financials influencers help people increase their knowledge of money by sharing their own tips and strategies for managing money. Unlike professional money managers, these influencers do not necessarily need professional certifications to become influential.
If this is something you’ve been thinking about, there is no better time to take action that right now. As with all things, it will likely be a slow process in the beginning, but will definitely be worth it when you look back a few weeks and months from now.
To get started, simply skim through the list of recommendations we have for you above, and then start implementing them immediately.