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29 FinCon Financial Bloggers and Entrepreneurs You Need to Follow

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Attending conferences and events in your area is one of the best ways to get ahead. Heck, even if they aren’t in your area, they are well worth the trip or flight to get there! With so many different events taking place at different locations and times across the world, this is now easier than ever. That’s exactly what is going to be taking place this week at FinCon 17 in Dallas Texas.

FinCon is the world’s largest Financial Content Expo – helping hundreds reach millions with a positive money message. The event takes place this week (October 25th-28th, 2017) at the Sheraton Dallas Hotel. This year I will be speaking at FinCon on the subject of being an authority brand expert within your space — specifically on how I went from being an affiliate marketer to a well-respected and authority brand in a highly competitive space.

The great news is that this business model is replicable no matter what niche you are in, and I want to personally show you how it’s done. If you can make it to FinCon this year, I would love to see you in my session and connect with you at the event!

Even if you can’t make it to the event, there are still plenty of opportunities for you to benefit from home. With social media and email making it easy to connect with virtually anyone, now is the best time to start following some of the top names at FinCon17 through Twitter, while also building some new networking relationships in the process.

29 Must Follow Speakers and Experts at FinCon 17

In addition to my session, there are over 100 other professionals and experts speaking at FinCon as well. While there will be well over 1,000+ attendees at the event, there are still plenty of opportunities to learn from these experts before, after and during FinCon through the use of social media. To make the process of connecting with these featured experts easier for everyone, I’ve listed 29 of the top FinCon keynote and breakout session speakers below, along with their Twitter link for easy following.

#FinCon17 Keynote Speakers

Quintessential blogger, author, podcaster, Darren Rowse will be in Dallas this Fall to deliver an inspirational and educational keynote address to the FinCon community.

That’s right! THE ProBlogger will be at FinCon!

Darren is the co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, a practical guide to creating and marketing a profitable blog. He is also the founder of Problogger.com and Digital-Photography-School.com which are read by close to 5 million visitors per month.

With over 8,000 articles, tips, tutorials, podcast episodes and case studies, Darren’s ProBlogger site has become a pivotal resource site for all things blogging.

We’re honored to have Darren involved in the event and we can’t wait to hear what he has to share with us.

David Bach has helped millions of people around the world take action to live and finish rich.

He is one of the most prolific and bestselling financial authors of our time with 9 consecutive New York Times bestsellers, with more than seven million books in print, translated into over nineteen languages. His runaway bestseller The Automatic Millionaire (completely revised and updated- 2017) spent thirty-one weeks on the New York Times bestseller and was simultaneously #1 on the New York Times, USA Today, Business Week and The Wall Street Journal lists.

He is also the author of the New York Times bestsellers Smart Women Finish RichSmart Couples Finish RichStart Late, Finish RichFight for Your Money; Go Green, Live Rich, Start Over Finish Rich; and The Automatic Homeowner and Debt Free For Life.

Bach regularly appears as a financial expert in the media on television, radio and in print. He has been a regular contributor to NBC’s Today Show, having appeared over one hundred times and has appeared a half dozen times on The Oprah Winfrey Show.

He has been featured in over three thousand media appearances including columns and articles on New York Times, Wall Street Journal, CNBC, Huffington Post, Business Insider, AOL, Yahoo Finance, Smart Money Magazine, and Redbook and more.

The founder and chairman of FinishRich Media, a company dedicated to revolutionizing the way people learn about money. Bach is the creator of The FinishRich Seminars that over one million people have attended. Prior to founding FinishRich Media, he was a Senior Vice President of Morgan Stanley and a partner of The Bach Group, which during his tenure managed more than half a billion dollars for individual investors.

Today Bach is the Co-Founder of AE Wealth Management and the Director of Investor Education. AE Wealth Management is one of the fastest growing RIA’s in the country having grown to over $2 billion in assets under management, with 215 offices & 345 advisors in less than two years. Bach lives with his family in New York City.

We’re excited to make our final #FinCon17 Keynote Speaker announcement! Nicole Walters, founder of The Monetized Life, will be delivering our closing keynote on Saturday, October 28, 2017 at the Sheraton Dallas.

By age 28, Nicole Walters had executive stints with companies like T.Rowe Price and Wells Fargo Mortgage Backed Securities under her belt- and was a highly-paid executive at a Fortune 500 company, managing multibillion dollar accounts. But something wasn’t right. “My job was feeding my family, but not my soul,” she says.

Nicole quit her corporate job to focus open her own private business and product development consulting firm, The Monetized Life. As her audience ramped up, so did her revenue—she made $11,000 in the first three weeks of working with small business clients full time.

Now, when she’s not hanging out with her husband and their three foster kids, she shares her secrets to earning passive income with other entrepreneurs through her wildly popular online course, 1K1Day.

“I teach people how to add commas to their bank accounts,” says Nicole. “They learn that they don’t have to trade time for money.”

#FinCon17 Breakout Session Speakers

Bobbi Rebell is the author of the best-selling self-help/personal finance book “ “How to Be a Financial Grownup: Proven Advice from High Achievers on How to Live Your Dreams and Have Financial Freedom,”. It combines unique personal financial stories from inspirational leaders with targeted specific actionable advice to help readers take charge of their money. Role Models include Tony Robbins, Kevin O’Leary, Cynthia Rowley, Jim Cramer, Drew Barrymore and Sallie Krawcheck. “Financial Grownup” has been featured in AARP Magazine, Well + Good, Oprah.com, The NYPost, Cosmopolitan Magazine, Redbook, Refinery 29, the Tony Robbins blog, Business Insider, Yahoo Finance, HerMoney with Jean Chatzky, and countless other media outlets. Her documentary, “The Financial Grownup Project” is currently in production. She is also an award-winning TV anchor and personal finance columnist most recently at Thomson Reuters, the largest news organization in the world. Her business videos have been seen on hundreds of broadcast and online channels around the world, and her Reuters column on personal finance was syndicated to newspapers and websites worldwide. She was also previously a reporter at PBS (Nightly Business Report) and held various producer positions at CNN and CNBC. She is a graduate of the University of Pennsylvania and has a Certificate in Financial Planning from New York University. She lives in NYC with her husband, 3 kids and her morkie Waffles.

The co-founders of popular women’s finance site The Financial Diet, Chelsea and Lauren are a writer and designer, respectively. They live in New York City.

Chris’s passion is sharing ideas and creating products for people who are looking for a better way to handle their money. He loves showing everyday-normal people how to go from living paycheck-to-paycheck, to getting completely out of debt and creating hope for their future. Chris created a Powerful Budgeting Tool that has helped over 10,000 families create their own personal budget and manage their money the right way. He helps families with one-on-one financial coaching to create a budget, get on a proven plan to pay off their debt, and create a path not just for them, but for their future and their children’s future.

Erin Lowry is a millennial personal finance expert and the founder of BrokeMillennial.com. She’s also the author of “BROKE MILLENNIAL: Stop Scraping By and Get Your Financial Life Together.” Lowry and her work have been featured on CBS Sunday Morning, CNBC, Fox & Friends, USA Today, Wall Street Journal, Cosmopolitan and NBC News. Lowry lives in New York City with her spunky rescue dog Mosby.

James M. Dahle, MD is a practicing emergency physician who got sick of feeling ripped off by financial professionals and decided to do something about it. He underwent a lengthy self-education process in which he became an expert about personal finance and investing as it applies to those in the upper tax brackets. Jim then applied those principles in his own life and became a millionaire just seven years out of residency training. He realized that no one was teaching these critical financial principles to otherwise intelligent professionals during their training and so founded The White Coat Investor website to help them get a “fair shake” on Wall Street. His first book, begun immediately after attending FinCon in 2013, has remained a best seller on Amazon for over three years. He now criss-crosses the country helping physicians, dentists, and others stop doing dumb stuff with their money.

Jason Vitug is bestselling author of You Only Live Once, keynote speaker, and founder of financial media and education startup, Phroogal. Jason successfully raised $78,501 through crowdfunding supported by 541 donors. In 2013, he founded Phroogal as a personal finance blog and has evolved into a community of over 65,000 people. In 2015, Jason created the Plutus Awards winning project, The Road to Financial Wellness, a grassroots and social campaign to break the social taboo about money and empower a generation through financial knowledge. Jason continues to engage with local organizations, nonprofits and government agencies to promote financial wellness.

An accidental personal-finance expert, J.D. has been blogging for since before “blog” was even a word — over twenty years! He’s the founder of Get Rich Slowly and Money Boss, and the author of Your Money: The Missing Manual.

Jesus & family lover, financial planner, Iraqi Combat Veteran, Author of Soldier of Finance, Forbes, CNBC, Business Insider contributor, In-N-Out Burger addict, Crossfitter

Joe Saul-Sehy is the creator and co-host of the Stacking Benjamins podcast. Formerly a media spokesperson for a Fortune 100 financial company, he’s worked extensively in television, radio, print media, and now podcasting.

Joshua J Sheats, MSFS is the world’s leading authority on integrating lifestyle goals and money goals without conflict. He teaches normal people how to seamlessly connect the science of financial planning with the joy of goal achievement. Joshua is dedicated to helping normal people achieve financial freedom by merging the creative (and crazy) ideas from the world of personal finance with the academic integrity of formal financial planning. He simplifies the complex topics of money and makes the boring financial mumbo-jumbo less boring. Joshua is an expert financial planner with a lifelong focus on advanced education.

Liz is a NerdWallet Columnist and Certified Financial Planner® whose goal is to help you get smarter about money so you can get on with your life. She’s the author of five books including the best-selling “Your Credit Score” and has appeared on a bunch of TV shows, including CNBC’s Power Lunch, Mornings with Maria on Fox Business, NBC Nightly News, the Today Show—and Dr. Phil, where she advised a would-be ghost hunter to get real about his finances. She lives with her husband, daughter and co-dependent golden retriever in Los Angeles.

Born in Toledo Ohio, and a current resident of San Diego (via Philly, Boulder, Denver, and Brussels), Michael O’Neal’s report cards always said “Talks too much”. This feedback would eventually come in handy, as he is now the host of the popular business and entertainment podcast, The Solopreneur Hour. The show focuses on people that have found themselves “Profitably Unemployable”, and what they’ve done to become successful. A 5 year journey, starting with the loss of his parents and just $14 remaining in his bank account has taken him on a circuitous path to success. Professional drummer, car racer, competitive racquetball player, BMX’er, and former expert mountain bike racer with a penchant for stand up comedy, Michael likes to get out in San Diego and live the solopreneur life of time, location, and financial freedom.

Michelle is the founder of Making Sense of Cents and enjoys helping her readers earn more, save more, and most importantly – live more. She travels full-time with her husband and two dogs.

Natalie Sisson is on a mission to help entrepreneurs create freedom in business and simplicity in life. A self-proclaimed Freedomist, she shows you how to work less, earn more and be free. Natalie shares tips, strategies and effective hacks via her blog, videos and podcasts on how to use technology, tools, outsourcing and automation to free up more of your time so you can focus on living your ideal lifestyle and embracing every moment, while your business runs seamlessly (and even without you)!

Nathan is the founder and CEO of ConvertKit. An email marketing company for professional bloggers. He loves soccer, woodworking, and designing software.

Nick Loper helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the “Best Business Podcast”-nominated Side Hustle Show, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

Pat Flynn is an American entrepreneur, blogger, and podcaster known for his website Smart Passive Income, where he conducts income experiments and shares the results. The Smart Passive Income podcast is consistently ranked in the top 10 podcasts in iTunes’s Business category Pat is on the board of the non-profit Pencils of Promise and is an advisor to tech startups LeadPages and ConvertKit.

Philip Olson spent several years after college as a ‘starving artist’ – waiting tables, parking cars, making lattes while trying to act and direct. Eventually he became a theater instructor, where he fell in love with teaching and coaching his students.Eventually, he left the professional artistic world and was inspired to make a difference in a notoriously un-caring industry. In 2015 he went on to pass the Certified Financial Planner™ Board Exam. After that his wife Julia (also an artist) left the mortgage industry and started their own planning firm, The Art of Finance. They adore combining their artistic and financial powers in order to make finance approachable and empowering to creative people.

I write the Your Money column for The New York Times and am the author of “The Opposite of Spoiled,” a book about how, when and why to talk to kids about money and what to say when you do. Current obsession: How families can figure out what to pay for college, which is just the latest six-figure twist on an age old question: How Much is Enough?

Stefanie O’Connell is a millennial money author, speaker and blogger at stefanieoconnell.com. Her work has been featured in The Wall Street Journal, The New York Times, Forbes and SUCCESS magazine.

Steve & Annette Economides are NY Times Best Selling Authors, parents of five grown children and Family Finance Experts. They are passionate about living the frugal debt-free lifestyle and sharing the fun, laughter and freedom they’ve experienced. This has led them to write three books: “America’s Cheapest Family gets You Right on the Money;” “Cut Your Grocery Bill in Half;” and “The MoneySmart Family System – Teaching Financial Independence to Children of Every Age.” They also are publishers of MoneySmartFamily.com and the MoneySmart Free Media e-course.

Tabitha Philen hosts over 10,000 bloggers in her thriving Facebook community, Inspired Bloggers Network. Founded in 2012, Inspired Bloggers is dedicated to providing bloggers with education and encouragement in a no-pressure environment. Tabitha devotes herself to mentoring and empowering bloggers with her visionary ideas and entrepreneurial spirit through LIVE video and interactive courses at Inspired Bloggers University. Considered a well-rounded expert on blogging for profit and social media, Tabitha shares comprehensive tutorials through live video weekly using Facebook Live.

Talaat and Tai McNeely “America’s #1 Money Couple”, are Financial Educators that are on a mission to get individuals and couples on the same page financially, and to experience the joys of financial freedom. They are co-authors of Money Talks: The Ultimate Couple’s Guide To Communicating About Money. They are also the hosts of the top rated podcast, “The His and Her Money Show”. Talaat and Tai McNeely (His and Her Money) have been featured in numerous publications such as T.D. Jakes Show, FoxNews.com, Black Entreprise, MSN.com, Essence, and Business Insider.

Winnie Sun is the Managing Director and Founding Partner of Sun Group Wealth Partners, a trusted award- winning financial consulting firm providing financial planning services to small business owners, senior executives, celebrities, tech elite, and established families throughout the West Coast.

Last… but not least — Philip Taylor, PT Money (FinCon Founder)

philip-taylorPhilip Taylor, aka “PT”, is a CPA, husband and father of three. He created PT Money back in 2007 to share his thoughts on money and to meet others passionate about managing their finances. He got rid of debt, learned to live lean, saved a bunch of money, and eventually was able to leave his unsatisfying corporate career and pursue his entrepreneurial ventures full-time. Philip’s advice: fix your finances so that they aren’t a burden in your life, and then build the life you want: whether it’s traveling more, early retirement, staying at home with your kids, or building a business like he did. Philip is also the founder of FinCon, the annual conference for the financial media community.

See you at FinCon17!

Be sure to follow everyone on the list above, and don’t forget to connect with me at FinCon17 and to attend my “Six Figure Mastery: How to Become an Authority in Any Niche Market” session on Thursday 10/26 at 09:30 AM to 10:15 AM in room Dallas A2.

Also stay active with all FinCon trending events and social updates by following #FinCon17 on Twitter and Facebook.

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Blogging

7 Ways to Compliment Your Written Text Content with Online Video

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Creating articles and blog entries is essential to your website. It engages people and gets them to want to know more about your brand. If done well, you are offering quality content that makes people want to come back for more. But, let’s face it. Text alone can be boring sometimes.

We are visual by nature, so adding a beautiful picture or graphic to your text can help bring out the essential aspects of a post and help create hype for your brand.

Better yet, use video. Video is the most engaging format of media available today as evidenced by statistics on video marketing. Users respond to it 66 times more often than text because it adds a visual element to your content. It is also more shareable because you can add social media share buttons or have people share it on YouTube.

  • Video marketers get 66% more qualified leads per year.
  • Video marketers achieve a 54% increase in brand awareness.

Below are some practical ways that you can incorporate video within your text to complement what you’re saying while not interrupting your main message.

1. Use humor.

Using humor in videos is one of the best ways to captivate your audience through video. Whether you were using talking head and interviewing people on the street about what they think about your products or creating hand-drawn animations through a whiteboard presentation, using humor is one of the best ways you can attract an audience.

People love to laugh, and they want relief from the stress that they face every day. Studies show that people come to the internet through mobile devices many times looking for funny videos. Use this to your advantage by adding funny videos to your page to accent your text.

2. Create an engaging thumbnail.

Remembering that people are visual, make sure that you create an engaging video

That emphasizes what your video is about. Having bright colors or a logo that attracts their interest will help but always make sure to capture one of the most interesting aspects of the video. If you use actual video footage for the still shot, take a little extra time at this point to think about how to create an interesting thumbnail. The thumbnail will get indexed as an image in Google and also on YouTube when people look for content.

3. Try whiteboard animations.

One of the best things about using whiteboard animation is that you can tell an entire story of your brand or explain how to use your products or services. Through this systematic and detailed approach, users will see a hand drawing out the information that you want to show them, and you can build a whole city by showing the hand what to draw when you create your whiteboard animations.

People love whiteboard because perhaps it reminds them of their early days in school when teachers drew out things on the chalkboard. It may also be reminiscent of some of the old cartoons that were built on simple frames. Whatever the case or the motivation people love whiteboard animations and you should love them too if you’re a business owner. They allow you to take the viewer from start to finish all the way to your call to action. Also, studies show it keeps their attention longer than other kinds of video and may, therefore, make them stay until your call to action.

3. Create infographics.

Infographics were developed about 10 years ago, and they combined some of the best elements of informational text with graphics that appeal to someone’s visual interest. What’s more, you can make an infographic into a video using some simple technology and software such as you might find on the simpleshow website. Check out some of the video examples here and see what you might want to do to bring your content alive through whiteboard video for infographics.

5. Place the video at the top of the blog or website entry and describe the information in the video below it.

Some of the psychology involved in sharing videos that work is the placement as to where you put them on the page. If you put the video at the top of the page, it is going to be the first thing they see when they enter your website and therefore they will assume that it is one of the most important aspects of your site. Put it in your blog as well to draw more attention and make sure and use keywords in your video description so that you will pull in people from both YouTube as well as general search engine traffic.

6. Try a cartoon with frames and text written below.

Have you ever thought about creating a frame by frame cartoon the way they used to do it? You can do this through whiteboard animation. Take a look at some samples of whiteboard animations and decide for yourself which one might be the most effective with your branding. You’re entertaining people when you use white boarding, and that is the key to keeping their attention. People want information, but they also want it given to them on an interesting platform and format. You can communicate anything you need to communicate attractively and dynamically that will keep them coming back for more.

To learn more about the many different ways individuals and brands are creating hand drawn cartoons and using them within whiteboard videos, click here.

7. Use video testimonials and use captions to illustrate what people said.

Create character animations of people talking and recommending your brand. You can use dialogue from customer service emails or from the feedback you’ve received on social media so that it will be authentic. Then use characters to deliver the dialogue.

Remember you want to increase the visual interaction and draw more customers to your website, so whiteboard animation is a great way to do this while keeping their attention and staying on focus. Customer testimonials should talk about the positive aspects and why the people liked your brand so that they will want to share this with others.

There are many ways that you can build your brand by adding video as a main component to your content. This keeps the material interesting instead of just putting out text, which can be boring to people over the long-term. You can use these techniques on your blogs or websites and other sites by cross-advertising across your platforms using the same keywords throughout.

This is a part of building your brand and integrating your marketing strategy so that video becomes a focus of what you do. This will greatly increase your impact and this is backed up by research.

Think Visual!

Whatever you do, think video and think visual, because the future is about handheld devices looking for videos that tell them what they want to know fast. If you can meet this need you will be on the top of the heap in the near future as we move toward an AI dependent and video mobile-focused world.

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3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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