Every once in a while a really quality piece of software comes out that really changes the way we do research online.
Long Tail Pro is one of those pieces of software.
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I love searching for new keywords and niches, but hate doing the research!
If there was a way to make the process much easier and fun I would definitely go for it.
Truth be told, I started using Long Tail Pro early last year then kind of forgot that it was still on my computer because I was working on a few other project. Then I saw that the new Long Tail Platinum software had come out with a ton of new features so I made the upgrade and am loving it!
Before we jump into how you can start using long tail keywords to promote your online business and explore new and less competitive niches, let’s first break down what “long tail keywords” are.
What are Long Tail Keywords?
The majority of us have some form of web site or blog in which we receive organic traffic from the search engines. While you likely have some big keywords that send you a lot of traffic individually, there is even more traffic being generated from your overall long tail keywords collectively. Wordstream does a good job at summing up the best way to explain e
“Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic. Long tail keywords are the opposite of “head” terms, which are more popular or more frequently searched on. For example, “fish tanks” is a head term, but “compare prices whisper aquarium filters” is a long-tail keyword.” – WordStream
The excerpt and image below from Left Click is also a great way to visualize the long tail keyword process and how it resembles traffic to a web site.
Chris Anderson of Wired Magazine coined the expression â€˜the Long Tailâ€™. His example was how Amazon.com makes most of its revenue from huge numbers of specialised titles, not the blockbuster, high-selling books we see in bookshops. Each specialized title may only sell hundreds of copies per year, but there are just so many of them, compared with the small number of â€˜top tenâ€™ books (which is, of course, always only 10). -Â Left Click
Using Free Methods to Find Long Tail Keywords
This is where the Long Tail Pro software really comes in handle, but I will cover some free and traditional methods first.
There are plenty of ways for you to find long tail keywords, most of which are free. You can even start thinking about some of the most basic and generic keywords that focus around your web site or niche, then expand upon them.
For example, this blog is in the “affiliate marketing” niche, yet there is a whole world of keywords and terms that relate to affiliate marketing. Just by using Google Keyword Tool and the regular Google Search engine we can find a bunch of long tail keywords based off our original “affiliate marketing” keyword.
To the right you will see just a snippet of the Google Keyword Tool results when putting “affiliate marketing” into the tool. You will also see full stats on the competition level and search traffic for each term when you physically use the tool.
Even Google the search engine wants people to use long tail keywords in their search because they are more accurate and refined for results.
Go ahead, the next time you visit Google and perform a search they will try and recommend other useful long tail keywords for you to search from. Not only will you see the results within the search box itself, but also at the bottom of the page in the “Searches related to keyword”.
There are plenty of other free ways to find long tail keywords using search engines and just your thoughts, but at the end of the day these examples are just giving you more keywords and not all of the stats and details you will need to decide if it’s a new niche and long tail keyword worth exploring.
Using Long Tail Pro to Find Long Tail Keywords
Now that you have an idea why long tail keywords are important and how to start your research for finding a new niche, let’s show some examples of how powerful and time saving Long Tail Pro is.
To stay consistent with the article, let’s stick with the “affiliate marketing” keyword.
Once you download and install Long Tail Pro, the first thing you are going to do is select your seed keyword that you want to start finding long tail keywords for.
The main screen of Long Tail Pro is pretty self explanatory but I’ll walk you through the process step by step.
We are going to add “affiliate marketing” as our seed keyword. If you wanted to add more you can do so and click “add” each time. You also have the option to enter all of the keywords you would like to run a search for, as well as applying other data sorting and filtering options.
After clicking the “Generate Keywords” button the software will take a few seconds to go through several hundred related keywords and provide a report for you, which you can see below.
Just like we saw from using the Google Keyword Tool, this software also provides you with full details on each keywords search amounts and advertiser competition, but also include the average CPC (cost per click) amount.
However the most important feature of this software is it’s ability to analyze keywords and provide you with a Keyword Competition score!
The higher the score, the harder it is to compete in that keyword niche.
It’s recommend that you try and find a long tail keyword in the 20-30 range as it’s much easier to rank and compete in. Going after keywords in the 30-40 range is also possible, but anything above that is pretty competitive.
Let’s go with “affiliate marketing training” for this example, as it has a 40 average KC and a nice $8.16 cpc with 82 for advertiser competition. It has a lower volume of search traffic than I would usually go after, but this is only for example. Normally I would say to go after keywords with a 10-20k monthly search traffic.
Now that we have chosen a keyword it’s time to look at the competition and who is currently ranking organically for the keyword.
The next thing we are going to pull another report using the software, this time it’s a Competitor Analysis report. In this keyword report we will get to see who is ranking for “affiliate marketing training”, their site rankings and the overall competitiveness to rank for your selected keyword.
From the screenshot above you will see the top ten rankings for “affiliate marketing training” in Google, along with the full site details such as page authority, links, juice, domain authority, moz rank, page rank and site age.
Two of the most important factors in ranking among these listings is going to the be Page Rank and Site Age. In other words, if you were going to start a brand new site it would take a decent amount of work and content / link building to compete for this keyword since the majority of sites are in 4-10 years range. Though you will also see than there are a few PR1 sites listed, which means it’s definitely possible for you to rank in the top ten.
All of the stats here are important, but the Long Tail Pro software is still putting all of these details into consideration to show you that the Keyword Competitiveness is a 38 for “affiliate marketing training”.
Using Long Tail Keywords to Build a Niche Site
Lots of people think the long tail keyword and niche site business is now dead since Google is throwing exact match domain and thin sites out of the search results. Actually it’s the complete opposite! This just means that you now need to focus on quality content and link building more than ever.
In this example we used “affiliate marketing” and broke it down to discover more long tail keywords we could use, but think about all of the other possibilities out there. What about the education training, small business, how to and exercise market? You can approach long tail keywords from so many different angles.
Don’t rush into the keywords you think you are going to use. Take the time to use Long Tail Pro to come up with new search and ideas… the stuff that you never even thought of might be the next hidden long tail keyword that does well for you.
If you’d like to grab a copy of Long Tail Pro for yourself, right now is an excellent time.
The software is usually $97 (and still is through ClickBank), but the software is available for the next few days only for the low price of $37!
Be sure to grab a copy. I’m sure you will love it and be addicted in no time!
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Inbound vs Outbound Marketing: What’s the Difference for Brands in 2019?
When it comes to marketing, every method is the same as long as it yields results, right? Actually, there’s a variety of ways to market and a difference depending on what techniques get used.
But what are the key differences between inbound vs outbound marketing? And is one better than the other when it comes to generating interest that converts to sales?
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This ultimately all comes down to what you are trying to promote to an audience, how that market can take action, and also how you can measure your results as well.
As we all known, online advertising is much easier to set up and track, versus offline advertising. The good thing about ‘inbound’ and ‘outbound’ marketing methods, is that they can also be tracked in the same way.
Learn more about inbound vs outbound marketing, and see which techniques can bring the most success to your business.
Understanding Inbound Marketing
Inbound marketing techniques focus on giving customers (or potential customers) information and letting them decide how to execute a plan or suggestion. That means presenting consumers with information in the form of blog posts, social media and even a white paper or other free downloads that would inspire them to purchase something.
Inbound marketing ideas range from making use of your website to curating other viral content that folks take interest in. By combining your own ideas with that of other people, you’ll gain attention in what you have to offer.
It sometimes takes a while to build up viewers for this type of marketing. However, many people view this as working smarter, not harder, and believe that a focused effort on this type of marketing pays off in the long-term.
If you like the idea of appealing to folks but not doing a hard sell, inbound marketing is a form of promotion to consider for your business.
In the eyes of Google, it’s also important to make sure that your content not only delivers a message — but also that it’s one of the most in-depth and detailed articles out there. If you are going to focus your efforts on inbound marketing and writing content, put in the time and effort to make sure they each have at least 1,500+ words of content per article.
Know What Outbound Marketing Involves
In contrast to inbound marketing, outbound marketing involves traditional methods that have long been staples in the business world.
Some of these forms of marketing include:
- Cold calling
- Ads on TV, billboards etc
- Focuses on the product
Many people gravitate toward this type of marketing simply because it’s what they’re used to. The idea of approaching customers and trying to make a sale with folks who might not necessarily express interest is not a concern for those who use outbound marketing techniques.
Outbound marketing has a place in today’s world of promotion. For example, it can prove useful for branding and making a company’s name known but isn’t always the best option when it comes to gaining long-term customers.
You can read more now about the differences between inbound marketing vs outbound marketing. Knowing how to apply marketing to your company’s needs makes a difference in how well it can work.
What Today’s Consumers Want
Many consumers today are wise when it comes to marketing and what someone’s selling. They fully expect to get upsold and asked to buy the most expensive option on the market.
With that in mind, it’s better to appeal to an individual’s intellect before anything else.
One of the best ways to do this (and encourage sales in the process) is through content creation. If your company doesn’t already have a blog and make use of search engine optimization with content, you’re missing out.
Blogging and SEO go hand-in-hand with attracting the right kinds of consumers who actively seek your products and want to purchase from you. Since more consumers are on social media now more than ever, posting and discussing information on there does wonders for increasing company growth.
Another factor to consider is how well cold calling works when most people don’t want to pick up their phones anymore. Many people screen calls with caller ID or even block unknown numbers from calling.
You’re likely to get ahead more using techniques that get your product and services in front of folks, but don’t force them to read more if they’re not interested. If you’re curious about how blogging can help your business, check out a previous post on this here.
The Key Differences Between Inbound vs Outbound Marketing
Now that we’ve discussed the two types of marketing, what are the key differences between the two?
In general, inbound marketing drives the customer to you. You can do this through written content on your blog or website, social media outreach, and even engaging folks on a forum or other public form of communication.
While you might not make a sale right away, you’re developing a relationship with folks interested in what you have to offer. That is considered more important when it comes to marketing than trying to make a quick one-time sale.
In contrast, outbound marketing generally means you go to the customer. You’ll do this by cold calling, going on the radio or making a TV commercial, and even engaging in print advertisements.
Many of your outbound marketing methods are old-fashioned and direct. The focus is on the product and what it does, rather than the individual and what they need. If you’re concerned about approaching people in a laid-back fashion, this isn’t the method you’d use.
Can You Do Both?
Now that you know the difference between the two marketing methods, you’re likely asking yourself, “is it possible to do both?” The answer is yes.
Use outbound marketing sparingly, and to help establish your company’s brand. This allows people to know what you’re about and to get your name out there.
When you want to cultivate meaningful connections and show how your products or services can change someone’s life, use inbound marketing. This allows people to learn more about your product and how you can help them succeed.
There’s no reason not to do both. It just depends on your company and how you’d like to reach people and have them remember you.
Now that you know the differences between inbound vs outbound marketing, you can see how to apply them to your business for success. Choosing to blog or utilize social media instead of cold calling can help push your business to new heights as you reach a large number of people.
Does your company have a social media plan? If not, check out our blog post on the importance of social media marketing, and see how having one can grow your business even more.
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Developer To-Do List: The 8 Best Programming Languages to Learn in 2019
What are the best programming languages you need to know in 2019?
People who are new to coding will find that there are a ton of programming languages to learn. Of course, you want to start with the easiest programming language.
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However, at the same time, it’s important to realize that you don’t need to code in order to have a website or blog. WordPress has made the process of creating a site or making a blog extremely easy — with little-to-no coding or design skills ever required.
Surprisingly, there isn’t an easy answer to find the best programming language to learn. This article will break down all of the basic programming languages.
Which one is the easiest programming language? Read on to find out which programming language you should start with.
Best Programming Languages to Learn
In order to decide which programming languages to learn, you should have an idea as to why you want to learn to code.
Are you starting a new affiliate marketing business? Maybe you want to jump to a more lucrative career. Programmers often start at six-figures, making it one of the more lucrative jobs.
Some programming languages are great if you’re planning to create an app, while others are great for building a website. The best programming language to learn is the one that you can grasp easily and apply in your work right away.
If you want to start with an easy and versatile programming language, start with Python. It is a very popular language and would be the best programming language to learn for almost any application.
Companies are migrating to Python to handle data management to building web applications.
3. Ruby on Rails
Developers love Ruby on Rails and many consider this the best programming language to learn. It’s used quite a bit in website development, and you’ll see it on the backend of sites like Air BnB and Hulu.
The reason why developers love it so much is because it’s intuitive and fun. Many people will tell you to learn this language first.
Facebook, WordPress, and Yahoo! Are run on PHP. If you’re looking to develop WordPress websites, PHP is the language to learn.
It’s not intimidating for people just starting out to code to learn PHP. If your dream is to make money through affiliate marketing sites, then this language would be a good one to learn.
This is a programming language that’s been around forever. It’s been around for so long, it’s considered to be a language that’s obsolete.
While it is a legacy programming language, it’s still very useful. It’s alive and well in assisting engineers to solve complex mathematical equations in an instant.
It’s also used to develop games, and system software. As you can see, this programing language is alive and well.
In the corporate world, you’ll see a lot of companies that use Microsoft’s .NET framework. Pronounced C-Sharp, this language is meant to make development easier to learn than other programming languages from Microsoft.
If you want to develop games, you’re definitely going to need to know both C++ and C#.
What does SQL stand for? Structured Query Language. What does that mean? It’s a language that’s used to extract, update, and delete information in databases.
While some people view SQL as an old and cumbersome way to communicate with databases, but it’s the best way there is.
You’ll see SQL used in WordPress sites and projects that contain large databases.
Swift is one of those programming languages that not many people know. If you plan on developing an app, you’ll want to be familiar with it. This is the programming language that’s used to drive iOS apps.
If you want to fast track your learning, this is a great language to know. Think of this way, there are millions of iOS devices out there, from phones to watches. This presents a great opportunity for you to get your business out to a larger audience or join a company that develops apps.
How to Learn to Code
You know which programming languages you want to learn. How should you go about learning? There are many options to learn to code. The most common ways to learn is to go to school for a degree, programming boot camps, and teaching yourself.
No matter where you start, you should read a few books about the history of computer programming. This will give you a background on the various programming languages and how they evolved. One such book is “The Art of Computer Programming,” which by many is a book that has shaped computer science.
There are also algorithms in there that are tied to Babylonian tablets from 3000 years ago.
If you want to learn Python, you can learn with a few good books and videos that are available online. There are also courses where you can learn Python and data science, which can help you take your skills to another level.
There are blogs, books, course, and more that you can use to learn just about any programming language. Most programmers are self-taught, and it is possible that you can do the same.
If you’re serious about learning to code, you’ll need to be disciplined about learning.
The best thing you can do is to set up a schedule to study your chosen programming language.
Start Your Programming Adventure
In 2019, you want to have the best opportunities in front of you. Whether you’re building a business or want to give your career a fresh boost, programming languages are great to know.
You can create customizations on your websites, build apps, or do anything your imagination wants.
Want to know more? Check out this article on building a million dollar website.
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7 Tips to Boost Email Subscribers and Grow Your List in 2019
Did you spend most of this year struggling to figure out how to grow your email list? If you did, don’t worry you’re not alone. Many small businesses and new bloggers can’t quite discover the secret sauce that many other websites use to grow their email list from nothing into hundreds of thousands of subscribers.
But fear not, there are some easy to implement tips and tricks that will help you build an email list full of loyal fans who will hang on your every word, become brand ambassadors for your business, and buy your products or services again and again.
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Get ready to ring in the new year with a ton of new subscribers, check out these seven tips to boost email subscribers in 2019.
1. Offer a Content Upgrade
Everyone loves getting a free gift, so use that to your advantage when growing your email list. Offering a freebie or content upgrade to your website visitors in exchange for their email address is one of the easiest ways to get more subscribers in 2019. People won’t hesitate to join your email list when you’re offering extra content that’s relevant to your niche.
You can use a free tool like Canva to easily create PDF guides, checklists, worksheets, calendars, templates, and more. One great tip is to turn your most popular existing blog post into a content upgrade. It will be less work for you to put together because you’re not coming up with new ideas from scratch and you know it will perform well.
2. Add an Opt-In at End of Articles
When a visitor has just finished reading one of your useful blog posts they’re fully engaged and in the mood to subscribe, so give them the opportunity to do so by adding an opt-in at the end of your articles. You already know they’re loving your content because they’re reading it, which makes it the perfect moment to turn them from reader to subscriber.
Like in the example below, you can let readers know that if they enjoyed the article they just read, they can get more of the same great content by signing up for your email list.
You can easily create a sleek looking opt-in that will grab the attention of users and convince them to sign up.
3. Create an Exit-Intent Popup.
Another amazing way to catch the attention of website visitors and encourage them to become subscribers is to use an exit-intent popup. Many people will come across a great article on your website, read it, and never return again. In fact, over 70 percent of people who leave your website will never return. So in order to convert abandoning site visitors into subscribers, you need to add an exit-intent popup to your site.
You can build a stunning exit-intent popup in minutes using a tool like OptinMonster. An exit-intent message works like this: When a user is on your site, the exit-intent technology tracks when they’re about to leave and then displays a targeted message to them at exactly the right time. So before you’ve lost a visitor forever, you can turn them into a subscriber.
4. Promote Your List on Social Media
You can’t expect to grow your email list if you don’t promote it. That’s why it’s important to promote your email list not just on your own website but on social media too. There are a number of ways to promote your email list on Facebook, Instagram, Twitter, LinkedIn etc., including:
- Sharing your blog posts on social media and include hashtags related to your niche
- Adding a link to your profile bio
- Pinning your email list opt-in to the top of your profile
- Join Facebook groups relating to your niche
- Make connections and interact with people in comment sections
Promoting your email list on social media will widen your reach; you’ll introduce your blog and your email list to online users who have never heard of or visited your website before.
5. Add a Contact Form to Your Site
If you’re a blogger you might think that having a contact form on your website isn’t necessary for you, but it is. Your website visitors need an easy way to contact you if they have any questions or if they just have something to say, plus you can use a contact form to grow your email list. You can create a contact form with a field for an email address that users are required to fill out before they can submit their message. So even visitors who ignored your email list opt-ins on your website will be able to be converted with a contact form.
Adding a contact form to your website isn’t difficult, it’s actually quite easy with a tool like WPForms. With their drag and drop builder you’ll be able to create a contact form in minutes that will capture all of the information you need. They also have some other cool features like a Form Abandonment Tool that will capture a users info even if they don’t submit the form. By adding a contact form to your site, you’ll have the opportunity to connect with your website visitors and turn them into email subscribers.
6. Display Testimonials
It’s natural for humans to want to be a part of something awesome. For instance, if you drive by a restaurant and see a line up down the street, you’ll want to eat there too. If that many people think it’s great, it probably is. You can create the same effect with your email list by displaying testimonials. Showing social proof is an effective way to grow your email list. People will take notice of all of the subscribers singing your praises and want to become a part of the club too.
So, ask some of your biggest fans to write a review or testimonial you can showcase on your website. You could also retweet users who are talking about you and sharing your content on social media. Seeing social proof helps users build trust with your brand and more trust means more email subscribers for you.
7. Redirect Commenters
The people who are commenting on your blog are the perfect people to encourage to become subscribers. If they’re commenting on your articles, you already know they’re interested in what you have to say and right after they’ve spent time sharing their thoughts with you is the most opportune time to convert them into email subscribers. So to get a boost in your email list, redirect users who are commenting on your blog.
A great tool for this is Yoast Comment Hacks. With this plugin, after a user has commented on your blog for the first time, they’ll be redirected to a “thank you” page that encourages them to sign up for your email list. An engaged user who’s commenting on your blog posts is one that will likely take you up on your offer and subscribe.
Over to You
With these actionable tips you’ll be able to take your email list from zero to hero in the new year. But don’t wait until 2019 to get the ball rolling. Start implementing these tips now so that by January 1st you won’t only be celebrating the New Year, but you’ll be celebrating the huge growth of your email list.
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