No matter what the economy is doing, how big your competitors, or what niche you’re in… someone is always making money. More than anything else, it comes down to how you are marketing, and what you are offering to your customers. The other day while I was watching Fox Business News, I them list AutoZone stock on the screen. While almost every stock has been tanking for the past several months, AutoZone has been living it up, and just hit it’s 52 week high. Take a look at their one year chart below.
While the Rest of the Markets Tank, AutoZone find a Way Thrives
As you may have guessed, AutoZone is thriving while others are dying, because instead of buying new cars, many people are instead buying parts to improve or fix their current cars. The economy has been changing the way a lot of people spend their money, but people will always continue to spend their money.
The same holds true for marketing online. Whether your competition is holding back on ad spending (which is usually never a good idea), or customers are buying cheaper and used products through Amazon & eBay instead of full price directly from the retailer, the consumer spending will always be there.
Whether the economy is doing great or poorly, AutoZone will always have a significant customer base. Does the same apply for your business?