As online marketers we simply love analytics, stats, tracking, trends and more! We love to dig right into a heavy source of traffic and see what we can do with. Throw in the amazing improvements in demographic targeting and we are set!
Since we all love stats and trends so much, I wanted to make a quick note that Google Trends recently updated their system with a few more improvements that make it not only more visually appealing, but also giving you a wide range of trends based on industry, people, location and more in the process.
The screenshot below is what Google Trends currently looks like, which is providing a daily break down of what’s currently hot among the search engines.
Should you then click on “TOP CHARTS” on the left side menu then you will see the screenshot below. You can view everything they have listed or play around with the categories. They have everything from business, entertainment, shopping, sports and more. This is a fun way to see what people are talking about and build ad campaigns or content based around what people are currently sharing with their friends.
You always have the option to use the Google Trends search box to pull up historical data from any keyword’s past history. In the example below I pulled up a report for “affiliate marketing”.
Google Trends is just one of the many tools out there to help you with finding hot trends and niche markets.