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Five Entrepreneurs Who are Effectively Using Facebook Advertising

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Facebook is, by far, the biggest and most popular social network out there. With over 1.71 billion monthly active users and around 1.13 daily active users, Facebook dominates the social networking industry.

Apart from being a social networking platform, Facebook has also emerged as a propitious platform for advertising. Subsequently, Facebook advertising is quite the rage. Facebook advertising has now become an integral element of social media marketing campaigns as it provides an opportunity to target your audience and communicate your message to them. Not only Facebook advertising is inexpensive but is effective as well. It offers unique targeting options and tools to measure the effectiveness of your adverts and ROI. An effective Facebook marketing strategy can give you a competitive edge over your competitors

As per HOOTSUITE, over 50 million businesses leverage Facebook for their business, with around 3 million companies that regularly use Facebook for the sake of advertisement and marketing of their products. Even though these numbers are overwhelming and promising, they are only bound to grow.

Below is a list of 5 entrepreneurs who are leveraging Facebook advertising in an effective manner.

Adrian Morrison

Adrian Morrison is a successful entrepreneur, public speaker, author, marketer, and mentor who believes that true financial independence comes from working for yourself. He is amongst the top social media experts and is passionate about teaching and nurturing other entrepreneurs with great potential.

Adrian Morrison has a successful career. Counted amongst the top Facebook marketers, this entrepreneur has utilized Facebook Ads to generated millions of dollars using for his own e-commerce store and his affiliate partners. Adrian’s ability to identify and explore an opportunity has led him to success. He has achieved these milestones by leveraging Facebook’s advanced targeting features. ?Apart from that, he also shares his precious knowledge and skills related to Facebook marketing with young and success-hungry entrepreneurs.

Adrian Morrison’s career as a Facebook marketer has been extremely decorated. Specialized in e-commerce, social media marketing, SEO marketing, PPC and media buying, he is a widely known and well-reputed consultant whose services are acquired by some multi-million dollar companies for their Facebook marketing strategies. Adrian has managed to communicate and link-up with a bunch of top social media influencers and helped companies drive sales and revenue by boosting the traffic.

Adrian is also recognized for his knowledge and expertise by Facebook itself. He is closely linked with Facebook’s internal advertising and was invited at the Facebook Headquarters.

Tai Lopez

Tai Lopez is an enthusiastic entrepreneur, investor and a renowned advisor, who uses his social media presence to inspire individuals. He offers training courses over his website, aimed at teaching people and businesses about the influence, usefulness, and effectiveness of social media to stimulate the growth of a business. ?Being a devoted reader himself, Tai Lopez publishes guidebooks and E-books for entrepreneurs who haven’t unleashed their true potential and urges them to read. ?Tai Lopez has become a widely known figure in entrepreneurship circles as a social media influencer. He was able to identify the prospect and potential in marketing offered by Facebook, back when the social network wasn’t as popular. He is amongst the first individuals to use Facebook for marketing purposes.

Tai Lopez now advertises his courses over social media platforms including Facebook. Apart from paid and sponsored advertising, Tai also leverages organic channels of advertisement to widen his approach. He has mastered the art of conveying his messages to the right people by interacting and engaging with them, which has led him to success.

Victoria Gibson

Victoria Gibson is a passionate entrepreneur who has successfully managed to brand herself as the ‘Facebook Ad Queen’. As suggested by the label, Victoria Gibson uses her entrepreneurial skills and Facebook Marketing expertise to manage Facebook Ad campaigns for a diverse list of clients.

Previously pursuing a corporate career in Australia, Victoria sought a significant change in her life. She initiated her career as a Facebook ad manager in 2011 and grew at an impressive pace.

As per today, Victoria Gibson is a widely recognized Facebook Advertising Expert who teaches businesses to leverage Facebook Adverts to attract and influence wide audiences. ?She stays fully updated about latest marketing trends and uses her expertise and experience to lead high-converting and rewarding Facebook marketing campaigns that drive targeted leads, resulting in swollen brand awareness and sales.

Victoria Gibson recently launched her website ‘MARVEO’ that provides total Facebook marketing solutions. She markets her website as a ‘Free Cheat Sheet’, which will help businesses translate their goals into effective Facebook marketing strategies aided by Victoria’s branding and marketing expertise. ?She provides training in the form of one-on-one coaching and Facebook workshops over her Website.

Perhaps the highlight of her website is the Campaign Management service. Victoria provides highly-functional campaign management which ensures a higher amount of likes on Facebook pages, Growth in email list, increased brand awareness and higher traffic on websites.?Her campaign management can be tailored according to the clients’ needs. The highlights of the services include Facebook strategy consultation, competitor audit, campaign timeline and advertising production.

Ratan Tata

Ratan Tata is an entrepreneur who needs no introduction. Counted amongst the wealthiest individuals, this visionary person did wonders as the chairman of ‘Tata Group’. Labeled as India’s best brand ambassador, Ratan Tata was able to convert his company into a multi-billion tycoon.

Tata group’s latest project, Tata Housing is an example of efficient use of Facebook marketing. In a nutshell, this project uses Facebook to sell homes. They use visual ad formats to give people an immersive look at its property. They aim to sell property entirely through Facebook, eliminating the need for advertisement over print or interactive media.

Due to effective advertising and marketing over Facebook, Tata Housing managed to sell around 250 homes in a matter of 4 days. Not only is it convenient for customers, but is evidently cheaper for the group itself as the costs per lead are 30% less compared to previous campaigns and the ROI is 10 times higher than average.?The effectiveness of Facebook advertising speaks for itself as Tata Housing was able to generate over 14000 leaders, solely through Facebook.

Irwin Dominguez

Irwin Dominguez is a committed entrepreneur who owns and operates multiple e-commerce stores. Irwin had a pretty successful start to his dropshipping career as he was able to generate around $1,000,00 within 8 months. Irwin jumped into the drop shipping business without any prior research or experience, but his lust for exploring new opportunities brought success to him.

Irwin Dominguez uses Facebook Ads for his e-commerce business and as a matter of fact, his first ever sale came via Facebook Ads. Irwin believes that Facebook Advertising is an important element of his business.

Even though Irwin wasn’t really fascinated by Facebook advertising back in time, he started leveraging it once he realized the influence and effectiveness of Facebook Ads.?Irwin believes that Facebook advertising stands out due its targeting features. He believes that targeting is extremely important for a marketing strategy as approaching and offering your products to the right people is the key to success.

Harris Schachter

Harris Schachter is a digital marketer, in-house specialist, agency team member and a private consultant. This entrepreneur is skilled is Search engine optimization, SEM, social media marketing,
branding, public relations, web analytics and content strategies and offers his services to clients. He opted for Facebook advertising not long ago and now believes that it was his most rewarding move
ever. Harris was fascinated by the level of targeting offered by Facebook Ads as he could target his audience to a sharper extent.

Harris Schachter initiated 3 Facebook marketing campaigns to increase brand awareness, boost engagement around his brand and generate sales. Harris uses a tailored combination of Facebook Ads and Facebook Pixel to target audience and measures the effectiveness and influence of his adverts.

How to Get the Most Out of Your Facebook Advertising Campaigns

If yoiu truly want to see and experience how some of your favorite marketers, bloggers and brands are using Facebook Ads to their advantage, all you need to do is visit their site and join their mailing lists… then head over to your Facebook account. Within seconds you will start seeing some of the best retargeting ad campaigns money can buy!

For more helpful tips and advice on Facebook advertising and engagement, be sure to check out this expert roundup as well.

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Instagram Hashtags Strategy: 9 Ways to Grow Engagement on Instagram

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Instagram is all of the buzz lately. It’s where kids and audiences want to be, and where content creators and brand advertisers NEED to be.

However, Instagram is unlike any other website, search engine, or social media platform out there.

Having quickly approached well over a billion active users, the platform replies on images, videos, comments and hashtags to create content for their audiences. There is also little-to-no URLs and clickable links on the platform — except for in the author bio and through advertisements on the site.

With all of this in mind, a lot of time, work and effort needs to go into an effectively Instagram marketing strategy.

To help with this process, today we are highlighting a few of the best tools, working methods, and tricks to properly use Instagram hashtags, while reaching new audiences around the world.

9 Useful Instagram Hashtag Tools, Tips and Tricks

  • Use Relevant Hashtags Only

It might seem appealing for you to include a countless amount of hashtags, merely because they are slightly related to your niche. This might also make you think that you are reaching onto a larger audience, however this is often the complete opposite and just makes your content look like a spammy mess. Be careful to select on the necessary and high volume hashtags that are relevant to your audience.

  • Pinpoint the Hashtags Trends for Your Hashtags

If you want to find the best Instagram hashtags, then you need to dive down into smaller niche markets. You can do this by sorting through content manually on the platform, or by using a Instagram hashtags resource site that highlights the top hashtags trending for the day, or around specific topics. 

  • Consider The Strategy Used by the Leaders in the Industry

Now it may be difficult to come up with the perfect strategy to increasing your engagement overnight. In fact, the possibility of this happening is slim! This is why you should watch what the successful leaders in your industry do and try to implement the same strategies, see if they work.

  • Be as Specific as Possible

The reason why you should be utterly specific when it comes to choosing your hashtags is because this notably narrows down the pool of customers. This will make it easier for you to create a highly engaged audience. For example, if you had an axe throwing business and were looking for new customers, take a look at what other competitors in your area are sharing, and also see what hashtags they are using as well.

  • Use Hashtags in Captions and in Comments

Another highly used strategy is incorporating hashtags in captions and in comments. While they are not clickable, the use of a visual hashtag within your videos and images is always a good idea. This will further increase the visibility of your account, granted that you choose your hashtags most sensibly.

  • Consider Your Target Audience

Just as you always consider your target audience before creating an eye-catching Instagram bio, the same goes for hashtags. Hashtags ought to be customized depending on your target audience; otherwise, you won’t manage to achieve your targets.

In addition to creating customized content for your targeted audience, it’s also a good idea to start implementing video into your Instagram marketing strategy as well. When doing so, make sure each video is short, has some type of branding and call to action, and is also something that your audience will enjoy. If not, creating and launching such videos could backfire and just hurt your overall brand and social media presence.

  • Place Hashtags in Your Instagram Stories

Moving on to another tested strategy – namely incorporating hashtags in your Instagram stories. This increases the possibility of your account showing up to a new user, thus, potentially growing your engagement and your base of followers.

  • Incorporate Geographical Tags

Research points out the high efficacy rate of implementing geographical tags, as they do what you expect them to do: increasing your rate of engagement. You can include a location to any video or photo you post.

  • Create Your Own Hashtag

And finally, another approach that will most likely help you reach your goal is to come up with a hashtag of your own, something that is characteristic and representative of your account. Not only will this make for something unique and exciting of your own, it will also make the process of following relevant comments and Instagram updates from other people using your unique hashtag as well.

There you have it: Nine efficient ways in which you can increase the rate of engagement on Instagram by using hashtags sensibly. Remember, hashtags, if used correctly, are the key to growing your account!

If you would like to learn more about growing your Instagram following and improving your branding and marketing efforts, be sure to check out each of the articles below:

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Social Shark Instagram Growth Tool Makes Instagram Marketing Easy

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Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares.

This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world.

There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising.

Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts.

Today we are going to take a look at Social Shark, while also breaking down it’s many features and tools to help you master the art of Instagram marketing.

Instagram… It’s All About the Visuals Baby!

When looking at any of the top social platforms on the internet today, Instagram is quickly finding themselves at the top of most lists. The reasons for this are many, but also quite clear at the same time.

People aren’t interested in reading text content, and visual images and videos are in demand. At the same time, everyone is using their mobile devices for social media, and this is where Instagram has always focused their efforts.

With all of this in mind, Social Shark has made the process of getting live on Instagram and growing an audience fast, quite easy. Through the use of their Instagram tracking tool, anyone can connect to their Instagram account and start targeting new audiences and potential followers around the world.

Let’s now take a look at what this powerful social media marketing platform has to offer.

One of the most important powerful tools built into the platform, is the ability to track progress and results over time. Anyone can order a bunch of followers online, or even pay for various social media marketing methods… but if there isn’t a way to measure these results, how are you supposed to know what you are actually getting?

That isn’t the case with Social Shark, as they have built all of the necessary follower, engagement, branding, and reach reports necessary to track your growth on Instagram.

Best of all, all of these reports are easy to read and understand. Forget about excel data reports, everything associated with Social Shark is set up with a nice visual data chart that’s easy to track and follow over time.

Instagram Automation is Key for Growth and Engagement

With so many different tools and solutions on the internet for pretty much anything, you are going to want to use a tool that easy to understand and doesn’t have much of a learning curve. Take a look at any of the top bloggers on Instagram, and all of them will tell you that they are tracking progress and engagement on Instagram with a fine tooth comb. They each have their own preferred tools and methods for creating and scheduling content, while also making sure it reaches the right target audience.

That’s exactly what you will find within Social Shark.

To get started, all you need to do is log into your account, then connect to your Instagram account.

Inside this same members area, you will find all of the tools, features, and services on the left side menu of the page. In the main area of your dashboard area, you will also come across some of the latest articles and resources on how to grow your brand using Instagram.

It doesn’t matter if you are a single person brand or a company with 100+ employees… creating new content and going live with social media updates is time consuming!

Knowing how to connect with users on Instagram, that have no idea about your brand, is another added benefit to using Social Shark for all of your Instagram growth and marketing efforts. This can be done through any of the organic reach tools on the platform, or through the process of acquiring new Instagram followers.

No matter how you plan on getting new followers, it’s important to make sure you are targeting the right audience.

This is easily done with Social Shark, as they have all of the necessary targeting options built right into their platform. Through the screenshot below you can see the targeting options available, such as; media age, media type, follower counts, filters, and more.

As you can imagine, the more you know about your typical fan or customer, the better you can set these options to acquire new customers and followers that will deliver the best ROI.

The next step in this process is to play around with your hashtag settings and making sure you are using them within your posts and engagement as well. A great benefit here is to look at your competitors and see what they are using to attract new audiences. Brands like Starbucks might use #coffee, while Nike might use #justdoit.

Play around with your hashtag and targeting options and measure which results works best.

Using the Power of Instagram Hashtags

Hashtags are the most powerful asset that everyone needs to be using on Instagram.

While platforms like Twitter and Facebook both have hashtags, they are no one near used as much as they are on Instagram. Without hashtags in your content, it simply won’t be found by others or appear within their platform search results.

However, how are you supposed to know which hastags are best to use?

Look no further than the powerful Instagram hashtag generator, found right within Social Shark.

The concept of a social platform hashtag generator is nothing new, but where Social Shark goes above and beyond the competition, is how they have several variations of each hashtag, popularity scores, and also the ability to upload images for each or by using a webpage URL.

An example of how this might work, can be seen below.

Instead of just going through the list and grabbing hashtags, you can actually upload an image and see what new hashtag ideas might get triggered by the generator tool. A good example of this would be if you uploaded a vacation photo while you were at the beach. You might then see hashtags like #bluesky, #beachlife, #saltlife, and so on…

Lots of options here for reaching new audiences with different Instagram hashtags, so be sure to try them all out.

The Options of Buying Nike Likes and Views

Starting from scratch on any social platform is never easy. It’s even worse when you start releasing content, only to find that it’s getting new views or social shares.

One of the best ways to get around this, is to give your account a boost — whether that be through buying new social followers, likes, or even social shares.

Again, this is another service offered by Social Shark.

Depending on the type of growth you want to see, options here will vary in terms of pricing.

If you just want to give it a quick test run, a $4.99 starter package is a great way to get started. This will deliver 500 likes to your latest social content.

Looking for even more? Go for a Diamond package at $75.99 and look forward to 20,000 likes headed your way.

Social Shark Plan Pricing

As mentioned throughout this post, there are many tools, features, and advantages to using Social Shark to power your Instagram marketing efforts.

If this is something you are interested, you can get started with Social Shark for just $30 or $60 per month. You can see both of their price plans below, and what’s included in each.

The option is also there there upgrade at any time, along with saving up to 25%, but going with a yearly plan.

As you can see, both plans offer access to all of the tools on Social Shark. The main difference is that the “Popular” plan offers a path to “Faster Growth and Double Engagement”. If you are on the fence, simply go with the Starter plan, then upgrade when you see fit.

Instagram marketing is super hot right now and it’s simply the best way to reach new audiences around the world. Social Shark makes the process even more affordable and effective than ever below.

To get started, simple take advantage of their 7-day free trial and see what Social Shark has to offer.

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6 Reasons Every Business Needs Social Media Marketing in 2019

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Presenting consumers with a consistent brand presence across multiple platforms can increase business revenue by nearly 23 percent. For most business owners, finding a way to connect to a larger audience is a priority.

While most business owners have the desire to further their reach, many of them don’t know where to start. One of the best ways to attract quality sales leads is by investing time and money into social media marketing.

Social media sites like Facebook, Instagram, and Twitter get millions of visitors a day. Tapping into a fraction of this audience can take you from startup to a success story.

Are you on the fence about whether or not social media marketing is right for your business? If so, read below to find out why embracing this form of marketing is so important for small businesses.

1. Social Media Marketing Helps You Get the Word Out

One of the main benefits that come with using social media marketing is the ability it provides you to inform consumers. Modern consumers are hungry for information, which is why you need to do all you can to deliver it to them.

With a strong social media presence, you can consistently inform a large audience about the products and services you offer. You can take this one step further by investing in the making of a video.

Having the right mix of text and video content is essential when trying to make an impact on social media. Working with marketing professionals, like the ones at The Digital Agency is essential when trying to create engaging and informative content for your social media followers.

2. The Popularity Factor

Unless you have been living under a rock for the past decade, you know just how popular social media is. People from all corners of the world engage with social media forums on a daily basis.

Instead of letting your competition reap the benefits of an adequate social media marketing strategy, now is the time to embrace this form of marketing. Failing to follow marketing trends can affect the public’s perception of your business.

If you do not have a presence on social media, consumers may start to view your company as outdated. Not only can this affect your ability to attract a wider audience, it can also lead to your existing customers seeking out the help of a competitor. The time and energy invested in social media marketing will pay off in the long run.

3. A Cost-Effective Way to Market Your Business

If you are like most business owners, finding a way to save money is something you are passionate about. In the past, companies would spend thousands of dollars a month on print advertising.

Since the invention of social media, print advertising has started to wain in popularity. Not only is social media provide business owners with quality sales leads, but it is also cost-effective.

While using a social media service is free, you can spend money on targeted ads. Platforms like Facebook allow you to run customized ads. These ads allow you to target users based on factors like location, age, and interests. When done correctly, these ads will help you generate sales leads that actually convert.

4. A Great Way to Reach a Variety of Age Groups and Demographics

Some business owners have the misconception that social media is just for Millennials and Xennials. The truth is that social media attracts users from all age groups and demographics.

While it is important to develop content for your core audience, you will also need to find a way to give your products and services a universal appeal. The more people you can appeal to on social media, the easier you will find it to grow your company.

Things like interactive content provide a nearly universal appeal. People from all walks of life love filling out quizzes or looking at a video. By providing your audience with this type of content, you should have no problem growing your audience.

5. Receive Feedback from the People Who Matter the Most

Having a successful small business hinges on providing your customers with what they want. Interacting with your audience on social media is a great way to receive honest feedback about your products or services.

Becoming detached from the needs of your audience is a recipe for disaster. If consumers feel like you aren’t providing them with what they want, it will generally lead to them seeking out one of your competitors.

Conducting polls on social media regarding a new product or service can provide you with useful information. Take the feedback you receive and use it to optimize the products or services you provide can help you achieve the success you are after.

6. Address Customer Problems Quickly

Providing excellent customer service is essential when trying to keep your audience happy and loyal. Allowing consumers to instant message you on social media with problems they may have is a good idea.

Once you receive complaints on these platforms, you need to work on resolving them in a hurry. Showing your audience you are concerned about the experience they have with your company is essential.

Ignoring these messages may lead to your business receiving bad online reviews. Most tech-savvy consumers take the information in online reviews very seriously. Having a number of bad reviews can affect your ability to grow your customer base.

Working with Professionals Is a Must

Instead of trying to develop and execute social media marketing campaigns on your own, you should reach out for some professional help. A digital marketing professional can help you come up with a winning social media strategy and track the results of these campaigns with ease.

Looking for more information about social media marketing? If so, check out our article on how to an effective social media strategy can help grow your brand.

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