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Five Entrepreneurs Who are Effectively Using Facebook Advertising

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Facebook is, by far, the biggest and most popular social network out there. With over 1.71 billion monthly active users and around 1.13 daily active users, Facebook dominates the social networking industry.

Apart from being a social networking platform, Facebook has also emerged as a propitious platform for advertising. Subsequently, Facebook advertising is quite the rage. Facebook advertising has now become an integral element of social media marketing campaigns as it provides an opportunity to target your audience and communicate your message to them. Not only Facebook advertising is inexpensive but is effective as well. It offers unique targeting options and tools to measure the effectiveness of your adverts and ROI. An effective Facebook marketing strategy can give you a competitive edge over your competitors

As per HOOTSUITE, over 50 million businesses leverage Facebook for their business, with around 3 million companies that regularly use Facebook for the sake of advertisement and marketing of their products. Even though these numbers are overwhelming and promising, they are only bound to grow.

Below is a list of 5 entrepreneurs who are leveraging Facebook advertising in an effective manner.

Adrian Morrison

Adrian Morrison is a successful entrepreneur, public speaker, author, marketer, and mentor who believes that true financial independence comes from working for yourself. He is amongst the top social media experts and is passionate about teaching and nurturing other entrepreneurs with great potential.

Adrian Morrison has a successful career. Counted amongst the top Facebook marketers, this entrepreneur has utilized Facebook Ads to generated millions of dollars using for his own e-commerce store and his affiliate partners. Adrian’s ability to identify and explore an opportunity has led him to success. He has achieved these milestones by leveraging Facebook’s advanced targeting features. ?Apart from that, he also shares his precious knowledge and skills related to Facebook marketing with young and success-hungry entrepreneurs.

Adrian Morrison’s career as a Facebook marketer has been extremely decorated. Specialized in e-commerce, social media marketing, SEO marketing, PPC and media buying, he is a widely known and well-reputed consultant whose services are acquired by some multi-million dollar companies for their Facebook marketing strategies. Adrian has managed to communicate and link-up with a bunch of top social media influencers and helped companies drive sales and revenue by boosting the traffic.

Adrian is also recognized for his knowledge and expertise by Facebook itself. He is closely linked with Facebook’s internal advertising and was invited at the Facebook Headquarters.

Tai Lopez

Tai Lopez is an enthusiastic entrepreneur, investor and a renowned advisor, who uses his social media presence to inspire individuals. He offers training courses over his website, aimed at teaching people and businesses about the influence, usefulness, and effectiveness of social media to stimulate the growth of a business. ?Being a devoted reader himself, Tai Lopez publishes guidebooks and E-books for entrepreneurs who haven’t unleashed their true potential and urges them to read. ?Tai Lopez has become a widely known figure in entrepreneurship circles as a social media influencer. He was able to identify the prospect and potential in marketing offered by Facebook, back when the social network wasn’t as popular. He is amongst the first individuals to use Facebook for marketing purposes.

Tai Lopez now advertises his courses over social media platforms including Facebook. Apart from paid and sponsored advertising, Tai also leverages organic channels of advertisement to widen his approach. He has mastered the art of conveying his messages to the right people by interacting and engaging with them, which has led him to success.

Victoria Gibson

Victoria Gibson is a passionate entrepreneur who has successfully managed to brand herself as the ‘Facebook Ad Queen’. As suggested by the label, Victoria Gibson uses her entrepreneurial skills and Facebook Marketing expertise to manage Facebook Ad campaigns for a diverse list of clients.

Previously pursuing a corporate career in Australia, Victoria sought a significant change in her life. She initiated her career as a Facebook ad manager in 2011 and grew at an impressive pace.

As per today, Victoria Gibson is a widely recognized Facebook Advertising Expert who teaches businesses to leverage Facebook Adverts to attract and influence wide audiences. ?She stays fully updated about latest marketing trends and uses her expertise and experience to lead high-converting and rewarding Facebook marketing campaigns that drive targeted leads, resulting in swollen brand awareness and sales.

Victoria Gibson recently launched her website ‘MARVEO’ that provides total Facebook marketing solutions. She markets her website as a ‘Free Cheat Sheet’, which will help businesses translate their goals into effective Facebook marketing strategies aided by Victoria’s branding and marketing expertise. ?She provides training in the form of one-on-one coaching and Facebook workshops over her Website.

Perhaps the highlight of her website is the Campaign Management service. Victoria provides highly-functional campaign management which ensures a higher amount of likes on Facebook pages, Growth in email list, increased brand awareness and higher traffic on websites.?Her campaign management can be tailored according to the clients’ needs. The highlights of the services include Facebook strategy consultation, competitor audit, campaign timeline and advertising production.

Ratan Tata

Ratan Tata is an entrepreneur who needs no introduction. Counted amongst the wealthiest individuals, this visionary person did wonders as the chairman of ‘Tata Group’. Labeled as India’s best brand ambassador, Ratan Tata was able to convert his company into a multi-billion tycoon.

Tata group’s latest project, Tata Housing is an example of efficient use of Facebook marketing. In a nutshell, this project uses Facebook to sell homes. They use visual ad formats to give people an immersive look at its property. They aim to sell property entirely through Facebook, eliminating the need for advertisement over print or interactive media.

Due to effective advertising and marketing over Facebook, Tata Housing managed to sell around 250 homes in a matter of 4 days. Not only is it convenient for customers, but is evidently cheaper for the group itself as the costs per lead are 30% less compared to previous campaigns and the ROI is 10 times higher than average.?The effectiveness of Facebook advertising speaks for itself as Tata Housing was able to generate over 14000 leaders, solely through Facebook.

Irwin Dominguez

Irwin Dominguez is a committed entrepreneur who owns and operates multiple e-commerce stores. Irwin had a pretty successful start to his dropshipping career as he was able to generate around $1,000,00 within 8 months. Irwin jumped into the drop shipping business without any prior research or experience, but his lust for exploring new opportunities brought success to him.

Irwin Dominguez uses Facebook Ads for his e-commerce business and as a matter of fact, his first ever sale came via Facebook Ads. Irwin believes that Facebook Advertising is an important element of his business.

Even though Irwin wasn’t really fascinated by Facebook advertising back in time, he started leveraging it once he realized the influence and effectiveness of Facebook Ads.?Irwin believes that Facebook advertising stands out due its targeting features. He believes that targeting is extremely important for a marketing strategy as approaching and offering your products to the right people is the key to success.

Harris Schachter

Harris Schachter is a digital marketer, in-house specialist, agency team member and a private consultant. This entrepreneur is skilled is Search engine optimization, SEM, social media marketing,
branding, public relations, web analytics and content strategies and offers his services to clients. He opted for Facebook advertising not long ago and now believes that it was his most rewarding move
ever. Harris was fascinated by the level of targeting offered by Facebook Ads as he could target his audience to a sharper extent.

Harris Schachter initiated 3 Facebook marketing campaigns to increase brand awareness, boost engagement around his brand and generate sales. Harris uses a tailored combination of Facebook Ads and Facebook Pixel to target audience and measures the effectiveness and influence of his adverts.

How to Get the Most Out of Your Facebook Advertising Campaigns

If yoiu truly want to see and experience how some of your favorite marketers, bloggers and brands are using Facebook Ads to their advantage, all you need to do is visit their site and join their mailing lists… then head over to your Facebook account. Within seconds you will start seeing some of the best retargeting ad campaigns money can buy!

For more helpful tips and advice on Facebook advertising and engagement, be sure to check out this expert roundup as well.

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Struggling to Get Instagram Followers? Use These 6 Proven Strategies

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Instagram is one of the hottest social media platforms on the internet. With a focus on visuals and video, there is really no surprise that everyone is flocking to the social app that is owned by Facebook, and continues to put up brilliant numbers every month.

Not only is the platform fun and exciting for their users, but also for advertisers and brands on Instagram as well. With their advantaged targeting options, and billions of users from around the world — it’s a win-win-win situation for users, advertisers, and of course, Facebook.

Even with all of these benefits in place, there are still going to be some obstacles and lessons to be learned along the way. If you’re struggling to increase your Instagram followers and likes, that doesn’t mean you should completely give up on including Instagram as part of your social media strategy. It just means you need to adjust your approach so you can tap into the network of more than one billion monthly active users who are ready and willing to consume your content.

Use Automation

Instagram automation platforms, also known as Instagram bots, are designed to handle getting followers for you. Simply pick some usernames that seem like they are part of your target audience, along with hashtags you’d like to follow, and let the bot take over for you. You can also use the bot to handle unfollowing the people who don’t follow you back within a few days, so you can strike a good balance or ratio between followers and those you are following.

You can use automation to like posts, too, which should help automatically increase your following. And certain platforms make it possible to automatically post your Instagram photos to your account so you can keep a steady flow of new content coming in for your audience. Though it’s possible to automate comments and direct messages for engagement, there are many who caution against it because you want your engagement to be as authentic as possible.

Steal from the Competition

Take a look at the accounts you’re competing with. They’ve definitely got the same type of followers you’re looking for – so why not take advantage of that and look through the people who are following them. Use your automation tools to start following people from the competition’s accounts, and you’ll see that many of them will follow you back – as long as you’ve got the kind of content that will keep them interested.

By piggybacking off the work your competitors have done building their following, you can put yourself in a better position to compete with them much quicker than if you completely ignore this option.

Pay Attention to Your Posting Times

When you don’t have much of a following, you’ll just have to pick a random posting time, then pay attention to your Instagram Analytics to see how much of an audience you reached. That is, unless, you make use of generalized data available from other sources. This article from ShareThis highlights data from various sources to indicate the best days and times to post your content for maximum engagement.

Mondays and Thursdays are the best days to post any time of the day, other than between 3 and 4 pm. Some brands do well during the Monday morning commute, between the hours of 8 am and 9 am. Video content, however, should be posted between the hours of 9 pm and 8 am, because it seems people would rather watch those from home than the office.

But, depending on which study or data you use, you may find inconsistencies. For instance, another study found that Wednesdays between 2 am and 5 pm EST is the best time to post, while another found that you’ll get the most engagement on Wednesdays at 3:00 p.m.
Thursdays at 5:00 a.m., 11:00 a.m., 3:00 p.m., and 4:00 p.m., and Fridays at 5:00 a.m.

That’s why it’s important to experiment on your own, because your audience and niche may account for variations from this average or standard timing. As time goes on, you’ll be able to notice specific patterns as you vary the time of day you post.

Ideally, you should be posting at a time when most of your audience is online and there to interact with your post as soon as it goes live on your profile. The more interaction you get within the short amount of time after it posts live, the better the chance you have at landing on the Instagram Explore tab, which can help you explode your following, too.

Research and Use Hashtags

Hashtags are used to categorize content across Instagram and make it easier for people to find content based on topics. You’re allowed to use up to 30 hashtags per photo/video and encouraged to use them to make your content reach a wider audience. Research hashtags to see what kind of content is there – you don’t want to accidentally make a hashtag mistake or use a banned hashtag – and make sure there’s not so much activity your content will get lost quickly.

Use a variety of hashtags and see which ones appear to be bringing you the most traffic. Use a mix of general, brand specific (you create those!) and niche specific hashtags for good measure.

Geotag Photos for Improved Local Discovery

You can attach a location to each one of your photos and videos, which can help boost local discovery. This is particularly helpful for businesses that want to do local marketing. People search for content based on their location when they are looking for something to do where they are, or planning a vacation to an area.

Run a Contest

One surefire way to increase your likes and follows is to run a contest. Not only will this increase your following, but it will also help increase your brand awareness, which is key for gaining customers. Choose the type of contest you want to run, create a hashtag, choose a prize, set the duration and the rules, then promote the heck out of it, give away the prize, announce the winner, and repeat.

Using any one of these methods will definitely help you see an uptick in your follower count. Using more than one, or all of these methods – which you can do all at the same time, will speed up your results, allowing you to cover more ground in a shorter period of time.

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3 Simple, Yet Effective Paid Facebook Ads Strategies for Beginners

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Social media is everywhere. Whether it’s Twitter, Instagram, Facebook, or any of the smaller platforms in between, it’s become one of the most effective ways to build a following, reach new audiences and also putting marketing dollars to good use.

That is… if you know what methods to use, and which others to stay away from.

While the concept of social media marketing is nothing new, don’t forget that millions of new people are going online for the first time, and thousands of entrepreneurs are launching businesses online for the first time — both of which are going to want to get active with social media.

If you want to reach new audiences and generate leads, paid social is the channel you need to be using. But without the right training, paid social can be a tough medium to crack. If you’re new to paid advertising, there are some important things you are going to need to know.

One such example is the clear difference between Facebook Ads and Google Adsense, which might not be so clear to newbie marketers or anyone going live with their first online ad campaign. Neil Patel does an excellent job in explaining the differences between the two in the video below.

Facebook Ads vs. Google Ads is just one example of something that should be obvious to marketers and site owners before spending money online and playing around with social media. Here are a few other tips, tricks, and marketing methods to consider as well.

Boost Posts

If you already have a Facebook page set up for your business, then the easiest place to get started with paid advertising is by posting your top performing posts. This tactic requires minimal effort and training, and will help expand your reach beyond your existing fan base on Facebook.

There has been some debate for many years now on which advertising method is best; Boosts vs. Promoted Posts. However, for most brands and site owners that spent money on ‘boost’ campaigns, they usually didn’t see the ROI they were looking for.

To implement this strategy, take a look at your Facebook post timeline and identify organic top-performing posts – posts that got a lot of engagement (likes and clicks) naturally. Select the “Boost Post” option in the lower right hand corner. From there, you can select a goal for your boosting, like Engagement or Website Visits, and also do some audience targeting to reach new people. You can choose Location, Age and Gender to help Facebook find the right people to show your post to.  

“Boosting” a post is extremely easy and you can make it fit any budget. However, just because it’s easy, it doesn’t mean you should do it. A better example would be to still use Facebook, but to focus more on custom audiences, remarketing, and targeting your ads towards existing mailing list subscribers and site visitors — which are all possible through the Facebook Ads platform.

Try a Link Ad

Link Ads are one of the easiest Facebook ads to set up for beginners. These types of ads look like a regular Facebook post that you posted to your Facebook page’s timeline, and will help you reach people who aren’t your fans. This type of ad works best for driving traffic to a blog post or a landing page.

The benefit here isn’t just that they are easy to set up, it’s also that they blend in with the regular content on Facebook Ads, which allows marketers to see much better results and engagement if they are willing to put in the time and effort. You can see an example of one of these ads below, and also explore the many other types of ads on Facebook here.

To set up this ad you will need to create: ad copy (post copy, link title, link description), image, call to action and a link.

Experiment with Video

Facebook is becoming more and more of a video platform, so, especially if video is already a part of your marketing strategy, you should experiment with Video Ads on Facebook. Videos are a unique and memorable way to reach new audiences. Videos also autoplay in the Newsfeed, which increases the likelihood of users seeing and absorbing your content.

Video is so attractive right now because everyone is consuming it. For brands with a lot of money to spend, Facebook Video Ads are perfect for not just increased branding, but also real views, engagement, and ROI as well. Take a look at some of the most active brands using online video through Facebook Ads.

When you set up a Video Ad, make sure you set up a call to action (like Learn More, Buy Now, etc) at the end of your video through the Power Editor. In addition, make sure you include subtitles, as many Facebook videos are watched without sound.

Set up Retargeting

Once you start running Facebook ads, your site will start receiving more traffic. You want to make sure you’re taking advantage of this traffic and these new visits, and a great way to do this is by implementing retargeting. Retargeting captures the digital information of your site visitors, and then follows their “digital footprint” around the web so you can continue to serve them ads and stay top of mind. So if they don’t convert on their first visit to your site, you drastically increase their chances of converting down the road.

Retargeting is now being used by more businesses and brands today than ever below. This Facebook Advertising Agency in London had the following to say about Facebook Ads and the continued support for retargeting campaigns:

“If you’re looking for exposure, Facebook is hard to beat. On a daily basis, you’ve got access to over 1 billion users – with a lavish spread of demographics within. What’s more, the average Facebook user checks the service five times or more during their day – so it’s the perfect platform for building brand awareness. Facebook allows advertisers to create custom audiences for their paid campaigns. Often, this will mean people retarget users who have expressed a prior interest – or have signed up to email marketing. Your advertising can now follow your customer’s online footsteps. Traffic leaving your page or site no longer represents a missed opportunity either – with Facebook retargeting, it could be the first part of a person’s journey toward becoming a customer – and can be exceptionally powerful when tied to your broader SEO, PPC and social campaigns.”

While this might not make perfect sense to a new marketer or brand setting up their first ad campaign, it will after a few quick examples. You can also take a look at the retargeting graph below to see a visual on how this multi-step process works.

Retargeting can be a bit trickier to set up, so be sure to research a few resources online and walk through the steps to make sure your Facebook Ads account, pixel placements, and ad copies are all in place for optimal testing and ROI.

How to Grow Your Business and Brand through Paid Social Media Efforts

With more than a billion active sites on the internet today, and more than three billion users spread across social media, it’s important to know what you are doing before getting started. This is true with all online advertising and anything that requires a decent amount of investment.

Be sure to run through each of the Facebook Ads methods above, and also consider these expert social media tips.

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Want to Get Famous on Social Media? Famoid Can Help.

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Social media users across the globe are preoccupied with getting more visibility. If you use social media to promote your business, increasing your traction on social media is even more important. Finding ways to increase visibility can pay lasting dividends for your online branding strategy.

When you increase engagement with your content on many platforms, it will rank higher in the feeds of your followers. This obviously translates to even more visibility. If you have a well thought out approach to boost engagement of your content, visibility can increase exponentially.

With over five years of experience in the industry, the experts at Famoid understand this very well. They developed a platform to significantly increase visibility and engagement for a very reasonable price. They help their customers increase engagement statistics and followers on Twitter, Facebook, YouTube, and Instagram.

Using Famoid to Grow Your Social Following Fast!

We all know that social media is extremely important and that there are now more than three-billion users spread across all of the major social platforms on the internet today. With this in mind, one might think it’s easy to grow a following with so many users out there. While it is possible to organically build a large following, there are also plenty of distractions and clutter from other social accounts you will need to navigate and scale above as well.

This is where a solution like Famoid.com comes into play. Instead of just relying on organic reach, there are online advertising and social connection platforms that can help grow your following at a much faster pace.

Famoid was founded in 2017. In just one year, the company has provided nearly 42 million real followers and over 34 million likes to its customers. The service is completely legal and makes sure that engagement statistics look natural on social media sites.

Here are some of the main benefits of using Famoid.

Safe and secure

There are a number of sketchy services that claim to help you boost your social media engagement. Many of them require you to share your social media passwords. Unfortunately, they may not keep your credentials secure, which can leave you vulnerable to hackers. They may also require you to use a credit card to make payments, which does not always use the best encryption. Since there have been so many security breaches over the past couple of years, this isn’t a risk that you will want to take.

Famoid does a much better job of protecting your security. The service does not require you to provide your password. You can simply share the URL to the profile that you want to promote and Famoid will take care of the rest.

You can also make all payments through PayPal or SafeCharge, which nearly eliminates the risk of fraud.

Instant delivery ensures better visibility for your content

Famoid usually processes orders within five minutes and delivers your likes or followers within 10 minutes. Their prompt delivery isn’t just important for providing instant gratification. According to experts that analyzed its algorithms, Instagram appears to rank content more highly if it gets great engagement within the first half hour after it is posted. Facebook and Twitter appear to work the same way. Using Famoid to increase engagement as quickly as possible is crucial to boosting visibility in the content feeds.

Again, this is something you can work on manually — but it’s also something that will take a lot more time than you originally may have planned for.

Organic results

Buying fake followers or likes is very risky. Facebook has been banning them since 2015 and is getting better at it every day. Other social media sites have followed suit.

Many other services clearly use bots and fake accounts to boost their customers’ engagement statistics and follower counts, which puts their customers at risk. Famoid delivers much higher quality results. They promise real, organic followers and likes from active accounts. This is very important for a couple of reasons:

  • These followers have real followers of their own, which helps you get more traction from your investment.
  • Social media websites are becoming more adept at detecting fake accounts and penalizing people that use them to increase their social metrics.
  • Many social media users look carefully at the followers and social media likes of accounts that they follow. They will stop following you if you buy fake followers or likes.

Since you are getting organic likes and followers when you use Famoid, the results will be much more sustainable.

Exceptional Customer Support

I have yet to see a social media promotion company that offers better Customer Support than Famoid. Their team is available 24 hours a day, seven days a week. All customer service representatives are familiar with the nuances of the platform, so they can provide excellent feedback.

Automated Instagram deliveries

You don’t need to manually request more Instagram followers or likes. Famoid has an automated system in place to help replenish them if you start losing traction. If you begin losing Instagram likes that you ordered, he will start receiving additional transmissions within 24 hours.

Full transparency

You will feel much more comfortable working with a company that is highly transparent. Famoid shares their corporate address and lets customers know where they can go to visit them. You can even their business location from Google Maps. This is far more transparency than most other social media marketing services offer.

How much does Famoid cost?

Famoid is one of the most cost-effective platforms for increasing your organic social media engagement and follower statistics. Here is a quick summary of their pricing model.

Instagram followers or likes

There are four pricing models for purchasing Instagram followers. The cheapest option allows you to purchase 100 Instagram followers for $2.95. The highest priced plan allows you to buy 25,000 followers for just $99.95. If you go with the premium option, you are paying a fraction of a penny per follower. The cost for Instagram likes is the same as followers.

Facebook likes

Getting Facebook likes is also very economical with Famoid. Again, there are four different pricing plans. The cheapest allows you to buy 500 likes for $8.95, while the most expensive plan gives you 5,000 Facebook likes for $44.95. The cost for likes is the same, whether you are buying them for your profile page or a specific post.

Twitter retweets or followers

The Twitter service doesn’t appear to be active right now, but Famoid might launch it again in the future. The pricing structure for Twitter retweets is still listed on their site and is identical as the one for Facebook likes. The cost for buying Twitter followers is also the same.

YouTube subscribers

You will pay more for YouTube subscribers than any of the other plans, but that is only because of the difficulty building a base of real, organic followers. It is still a very affordable option, even compared to companies that sell fake followers. The cheapest plan lets you buy 500 YouTube followers for $59.95. The most expensive plan lets you buy 5,000 subscribers for $289.95.

Famoid offers a huge ROI for brands trying to increase their social media presence

If you are trying to scale your presence on social media, Famoid is a great option. You will be paying for real likes and followers that offer lasting results. The price structure is amazingly low for what you are getting.

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