Focusing on a Niche Market: IronMan Movie
Initial numbers are out, and it’s no surprise… the IronMan movie is owning up the box office. As reported by Deadline Hollywood, here are what the first numbers look like and forecast:
‘IRON MAN’ FIRST SUMMER STRONGMAN: Friday’s $30 Million Dollar Marvel; $80+M Weekend, $30M Intl, 2008’s Biggest Yet
So what does this mean for you? Besides being one of the millions of people that are going to see this movie, why turn it around for once and make money off the movie, while enjoying it! If you have an interest in comics and or just like IronMan, the potential here is amazing. Just look at the Spiderman movie series, they have been marketing and commercializing the heck out of that movie since day one. If you got in early with promoting or marketing Spiderman products, you probably made out very well. Don’t let another Marvel Movie pass you buy without making some extra pocket change, not to mention you will be ready when the sequels come out too!
The IronMan movie has now been released and it’s already going to get massive overflow of people searching online for videos, screencaps, the IronMan story, comics and more… you name it! So how can you start promoting IronMan products or get in on the action. Be creative! Target to your audience and give them what they want. If you are good with ppc marketing, you can setup ad campaigns around IronMan, or you can simply setup an IronMan store and sell products, dvds and comics. Amazon.com and several other affiliate programs have thousands of IronMan products.
Another idea is to create a Build a Niche Store site. I created an IronMan comics sites just for the movie’s release. With the new movie coming out, you know there is going to be a huge interest in the comic book series. The creation of this IronMan comics site, using BANS, will also play into my case study for you to follow and watch. For now I have thrown together a basic design using the BANS program to give you an idea of what an out of the box site would look like. As of now, I have just registered a domain and created a header image for the site and will now document and write a tutorial of how I made the basic site into a monetized IronMan dedicated comic and memorabilia site. Through the week updates will follow with screen captures and what changes were made the to site. This should not only give you ideas on how to target to niche markets, but also how to monetize a page to the maximum.
What are your ideas for creating a revenue generating campaign around a new movie? If you are targeting towards a movie that is already bound for success, the branding and audience is already there. You just need to focus on providing a quality products and getting users to your site.
UPDATE: Read “IronMan Comics Build a Niche Store – Phase 2”
Wait... before you leave, consider these top resources: