Free Comparison Shopping Landing Page Template
After I received so much great feedback on my last free landing page template, I thought it would be cool to come out with a new version. This time I focused on building a landing page for a comparison shopping or a product review site. Did you know that people are banking like crazy with these review pages? If not, just go search on any weight loss, software, or comparable product and I’m sure you come across at least one adwords advertiser that is running a comparison page.
The concept of a comparison landing page, isn’t to discourage the user from buying the products you have listed… but to convince them that yours are the best. I wanted to keep this landing page design very simple, that way you can play around with it and make any changes, without having to make a lot of coding changes. As usual, a “BIG CALL TO ACTION” on the top. You will want to find a picture that relates to your products, but also with your site visitors. The “Eye Grabbing” call to action is usually to text that will get the user excited, and make them want to keep reading. I would then follow up with a short story or testimonial. Your “Last Key Points” should tell they user why they should keep reading on.
As always, I wanted to give you an example of what you can create with this free landing page template. I could have done my mock page using diet offers, virus scanning software, free credit reports or really anything else. Whatever you choose, make sure you have at least three products or services to compare against. Making money online and working from home is always a big topic, so I logged into Market Leverage and grabbed a few of their “Biz Opp” offers to list on this page. It’s came out pretty nicely! You can click here if you want to view the full version. (I haven’t tried any of these programs, they are purely for show and example only)
To quickly recap my completed landing page, I included the image of each product, three key points on why each were great, an easy to see “Click Here” to order link and a brief description about each product and why I like it. If your product also includes a free trial, or satisfaction guarantee, you should also include that in your landing page. Refer back to my original free landing page for my “Golden Tips” and other advice on landing pages.
You never know how your traffic will respond to your landing pages, or if they will actually like product number #2 or #3, more than your #1 product… so make sure you continually test your landing pages and rotate ad positions to see which work best. Another idea is to use pixel tracking and web site heat maps to see where people are clicking and what they are ordering.
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