How To Improve Your Business Website And Get More Traffic

Written by Zac Johnson
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A well-designed, user-friendly website is a must for any business in today’s digital age. But even the best site can be improved with a few simple tweaks that can help increase traffic and leads. In this article, we’ll explore some easy ways to improve your business website and get more traffic.

Improve Web Design to Improve Traffic

A professional website design can tell a lot about your business and help you stand out from the competition. A site that is well-designed and easy to use will be inviting and give visitors confidence that they’ve come to the right place. Professional web design firms specializing in website personalisation help businesses create sites that are aesthetically pleasing, but also functional and easy to navigate. But even if you’ve turned over development for your online presence to a pro, there are some simple changes you can make on your own to improve web design and get more traffic:

Improve Content

If your site feels cluttered or busy, it may not be inviting enough for visitors to stay long enough to dig around for what they’re looking for. To clean up a cluttered site, remove or resize images. A cluttered image may also give the impression that you are trying to mask a poorly written site. If your site is small and simple enough to not require a lot of images, then leaving them out completely will improve web design. As for text, keep your paragraphs short and use bullet points or bolded text to make it easier on a reader’s eyes for scanning purposes. It’s important to maintain an easy-to-read style so readers don’t get discouraged and leave without finishing what they’ve started. Don’t be afraid to vary your font size and color throughout the page either – it might just help draw attention to key areas such as forms and call-to-action buttons. Clarity is important, too. Make sure any text on your site is easy to understand and free of grammar mistakes. If some terms or phrases might be confusing or vague, remove them from the site. Visitors want to know exactly what they’re getting when they come to a business website – if they can’t find an answer on a given page, then move it elsewhere so you don’t lose their interest.

Improve Navigation

It’s pretty self-explanatory – having a poor navigation structure will frustrate visitors who won’t want to click around pages looking for what they need. A good navigation menu should have all the keywords and key concepts of the site included as links so viewers can easily browse through different pages at their own pace. If there are certain pages you don’t want visitors to access, then use passwords or separate sites for them. The site should also explore everything that is NOT on the page (such as products, services, and company information) so an interested visitor can find it without too much effort.

Don’t Forget The About Page

After your home page, the About Us page is one of the most important pages on your site. This is the place where potential customers will go to see what you’re all about – so it’s crucial to ensure this page stands out from all others. It needs to tell a story about who your business is and what makes it unique or stand out from other businesses in your industry or niche. If possible, include video content with interesting footage including images of your team members. Chances are, a potential customer won’t click a link to your About page unless they’re truly interested in learning more about the company, so make sure you include all the information they need – where you’re located, what sets you apart from competitors, and items that aren’t even sold on the site.

Focus On Social Media Presence

The last thing you want your visitors to do after leaving your website is to forget about you entirely. If someone truly enjoyed their time on your site, they’re likely going to return eventually – the key is building their loyalty so they feel inclined to not only visit another time but also share it with friends. Having social media buttons on the top of every page will allow them immediate access should they want to follow or friend you on Facebook, Twitter, Google+, or any other platform you choose to use.

There is no magic recipe for attracting more visitors, but using all of these tips will certainly help draw attention to your website and increase visitors over time. Sites that don’t change the way they look or act are often left behind so it’s important to embrace all opportunities available in this constantly changing industry – monitor changes in technology and demographics, study competitors, and stay ahead of the curve by making sure your site is always improving. Just never forget what first attracted those initial viewers – a good first impression goes a long way!

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