It’s only been a few weeks since I started to making some money in the pay per click market. It has been quite a learning process and there are so many variables on making the most out of your ad dollars. In addition to successfully making money off several test campaigns, I have had many fail. Once I run through a test campaign and see how the first couple hundred clicks perform, I make the decision to go ahead with the campaign, or trash it. During test campaigns, I am hoping to break even, or have a loss of around 10-15%. With this margin of loss you can still make a bad campaign into a good campaign.
Todays "PPC Tip" will focus on your campaigns ad copy, or "Google Ad Variations". If you are currently a Google Adwords users, you should know that you can setup several ad copies for your Adwords campaigns. Doing so will greatly increase your chances of cashing in with higher ppc earnings and becoming a successful PPC Marketer. Take a look at the example below.
To help you better understand, I setup four fictional ad copies which would be used if I was promoting this blog through ppc on Google Adwords. You should setup as many campaign ad copies as you can. Once the ad copies have been running in rotation you can weed out the performers from the non-performers. Taking a deeper look into stats, you can see a wide variation between click ratios and conversion rates. With pixel tracking you can track the overall cost for acquiring each lead, but I will go into detail on that another day. In this example, the first ad copy "Make Money with Zac Johnson" is the best performer, with a .01% click rate. Although the second ad copy "Zac is a Marketing God" pulls a better click through rate, it’s cost to conversion was more than double that of the first ad copy.
Once you know what ad copies are performing best, you can pause or delete some of the poor campaigns. This way you will receive more clicks and earnings, instead of letting the poor campaigns continually show. Continue to monetize your campaigns, weed out the good from the bad and you will succeed in ppc marketing!