Google Buys Feedburner

The continuing M&A battle between Google, Microsoft and Yahoo continues on… this time with Google picking up another winner. Earlier today I was reading an article on the possibility of Google acquiring Feedburner for around$100 Million. TechCrunch has just made a new post on the possible deal and now say it’s a “confirmed deal“.

As reported by TechCrunch: “Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.

With the pickup of Feedburner, Google now has control over the massive RSS datafeeds running on the majority of blogs online. How long will it be before we start seeing Google Adsense built in our own feeds, and what pros/cons will this bring to the blogging market place?

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  1. this is a huge buy for both, and i think it should be exciting to see how people will be able to monetize their rss feeds.

  2. Wow, this battle is going crazy. Google is definitely making sure it is on top and buying Feedburner is huge. It should be interesting to see what happens in the future.

  3. Oh great, sooner or later all our eggs in gonna to be put in the same basket – google.

  4. It's bad news for web publishers. As Steve Yu says, it's getting to the point where Big G are taking over everything and we'll all soon have no options but Google branded product.

  5. Think we will be seeing Google's logo all over the internet in near future.. Will they be looking into bookmarking sites soon?

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