The continuing M&A battle between Google, Microsoft and Yahoo continues on… this time with Google picking up another winner. Earlier today I was reading an article on the possibility of Google acquiring Feedburner for around$100 Million. TechCrunch has just made a new post on the possible deal and now say it’s a “confirmed deal“.
|As reported by TechCrunch: “Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.“|
With the pickup of Feedburner, Google now has control over the massive RSS datafeeds running on the majority of blogs online. How long will it be before we start seeing Google Adsense built in our own feeds, and what pros/cons will this bring to the blogging market place?