Google Paid Search on the Decline
If you follow the stock market at all, you are probably aware that Google’s stock has been on quite a decline lately. From it’s high of $747.24 a share in November to only $444.08 this week, there is reason for concern. Google’s February search traffic fell 4.6% below the January level and paid clicks fell 3% that same period. The latest comScore numbers are indicating that paid clicks are on track to be down more than 12% for the quarter.
While these numbers are extremely important for stock analysts and Google stock owners, a better question is “How is this affecting Adwords and Adsense users?“. We are part of the industry that spends and earns big off Google. Is the recession of the market and economy effecting your ppc campaigns or Google Adsense earnings? With the loss of ppc advertisers on Google, will it make it easier on the survivors of search and the ones who can flourish with continual paid search listings?
The recent news of Google’s continued loss in search traffic pushed the stock down another 3% for Wednesday’s pricing. The chart to the right shows the lifespan of Google’s stock since going live in late 2005, and peaking in November 2007. With the stock already down nearly a third this year, how much lower will Google stock tank?
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