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How to Grow Your Business with Live Broadcasts and Video

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There are a number of ways to grow your business with live events and online video. Not only can live broadcasts reach thousands, if not millions, of people, but live broadcasts will also save you tens of thousands of dollars over in-person events. This is something we are commonly seeing in the online marketing conference space, where you no longer have to attend the live conference event and can instead purchase a live streaming video or recordings of all sessions during and after the event.

Some of the biggest reasons why people are still sitting on the sidelines and not using live video for their business, is that they simply don’t know how or they think it costs too much money. Inc reports that live events can cost millions of dollars, but when you start utilizing the power of the internet and tools like Google Hangouts, GoToWebinar or BlueJeans, your costs quickly become a mere fraction of that — while also giving you more control in the process.

In this article, we are going to explore some of the most effective ways for you to start using video (both live and web-based) to improve engagement, conversions and media coverage.

Share live events with video broadcasts.

You can reach way more people by sharing your live events with a broader online audience, allowing you to connect with more people across your company or industry. With live broadcasts, you need different techniques to engage your online audience, so rather than staying in one location during your broadcast, you can walk around to show viewers the event. It also helps to show different materials, such as Powerpoint or whiteboard presentations, during your video broadcast. This will help to keep viewers engaged, rather than just presenting them with some “talking heads” that may get boring.

TedX Events are sought after and loved by millions of people, entrepreneurs and businesses around the world. Unlike many other events, TedX Events are actually held quite often and throughout the world. To get the most out of these events and to allow for as many people to participate as possible, many events are live-steamed, while others are recorded and placed online for later viewing.

 

TEDx_on_Livestream_

Host interviews to increase engagement.

Rather than focusing entirely on promoting your product or brand, be sure to incorporate a personal touch into your live broadcast by hosting short live interviews with employees or clients to increase engagement. Such interviews not only show the personal side of your company, but also offer diverse ideas and opinions from your own staff and clientele. When setup properly, staff or participants can easily enter into the broadcast and go live to reach viewers.

CES is the largest electronics and technology trade show in the world. Since it can only host so many people, they have been getting better with their live streaming of interviews and keynotes, year after year.

Sony_CES_Live_Stream__Sony_CES_press_conference_live_streaming_video___BGR

Show how you created your product or service.

Customers rarely get a glimpse into how companies create their products or services. As IT Pro Portal notes, video can help to spread the word about your business and how it works. Not only does such a demonstration or explanation further engage your audience and keep their attention during your live broadcast, but it also helps you grow your business by drawing the focus to your product. If your company sells services rather than products, you can show your online audience where your employees deliver these services to add another personal touch to your product and broadcast.

Have you ever wanted to know how a blender works or how it’s made? Of course not, but when Blendtec created their crazy videos on how their blender can pretty much “blend” anything… it exploded the brand like crazy and got them a ton of free media coverage. Check out their YouTube page and see how they have over 800,000 subscribers! Yes… that’s for a blender!

Blendtec_-_YouTube

Provide educational whiteboard videos to your audience.

 

As online marketers and content creators, we probably pay more attention to online advertising and brand more than your regular internet user. One such method that we commonly see is the use of whiteboard animation videos to help with the “pre-sell” or “introduction” process when acquiring new customers.

You can see an example of this in the explainer video below from Blogging.org, where they explain to their audience why someone would want to start a blog and how easy the process is.

We also see whiteboard videos commonly being used in online training and tutorials as well. For example, take a look at the video below from OneTwoTrade.com, as it’s quite entertaining, visually pleasing and gets the point across as well.

How can whiteboard videos be helping your online business and branding?

Give a behind-the-scenes look at what happens day to day at your company.

Use your live broadcast as an opportunity to show your current and potential customers what your employees do when they’re not promoting the product. For example, take the live broadcast beyond the anchor desk at a TV station. Instead, show them the coffee machine and where the writers work day to day. Showing how a company produces its content or product is another great way to keep your online audience engaged and focused on your product.

In the world of online marketing, nothing is more exciting than being able to get behind the scenes and see the people and places we work with on a daily basis. A great example of how this can be done is from Nick Unsworth of LifeonFire.com and how he went to Gary Vaynerchuk’s Vaynermedia office headquarters and did a full interview and behind the scenes video. Great media coverage for both of them and killer value for fans of either of these individuals.

Live_With_Gary_Vaynerchuk_-_Behind_the_Scenes_at_VaynerMedia__Part_1_of_2__-_YouTube

Host a Q&A session with your online audience.

Allow your digital audience to ask you questions about your company or industry, whether through social media or during the live broadcast. Q&A sessions increase audience engagement and provide great value to viewers. You can select a specific topic for the Q&A, rather than answering random questions, to keep the live broadcast focused around one issue, keep your audience engaged and ensure that you’re only answering the most interesting and pertinent questions.

Need an idea for creating better online content? Hit the tradeshows and conferences with your video camera and start interviewing experts within your niche. It will bring a whole new level of content to your site, while also providing great value in the process.

A perfect example of this can be seen on SearchEngineJournal.com when I was interviewed by John Rampton. As previously mentioned, be sure to use social media to interact with your audience and ask them who they would like to see interviewed and what questions should be asked.

How_To_Buy_And_Sell_Websites__Tips_For_Beginners__Interview_With_Zac_Johnson_-_Search_Engine_Journal

Interact with your audience in a meaningful way.

There are many different ways to create content and engage with your audience online — however, not all of them offer the same value. YouTube for example is a one-way conversation while Google Hangouts and Webinars allow you to speak to your audience, but their participation is limited. Advanced solutions like BlueJeans is also making it possible for multi-person live video streaming and offering better management for larger live events.

No matter what method or solution you decide to go with, know that you need to make it easy for your audience to find, view and participate in your video — whether it’s live streaming or not. The only thing worse than not having a video experience, is annoying your audience the first time around and not getting them to come back when you have it all figured out.

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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