Grow Your List. Grow Your Business.
Hey guys â€“ this is Brian Evans from DailyConversions.com and ListPlaybook.com.
Iâ€™m writing a little guest post here today to give you some good info on list building.
One of the main sub-topics that I want to hit on (one of the many things that I teach over at ListPlaybook), is in regards to affiliate marketing.
A lot of the time people tell me that they are affiliate marketers, therefore they donâ€™t build lists. My response is generally something to the affect of â€œHuh!?â€ â€“ Reason being, affiliates marketers should ALL have a list.
The typical plan for most affiliate marketers these days is to drive traffic via any means necessarily, PPV, PPC, Media Buying, Facebook, etc etc and then convert that traffic on their landing page. Right? â€¦ Well, yes and no. That traffic that goes to your landing page (or even worse direct linked to an affiliate offer) is never seen or heard from again. You just paid XX cents to never see that person again, and maybe, just maybe get them to buy something.
What I teach over at ListPlaybook is a more about how to build a business with affiliate marketing (or any form of online marketing) by using lists.Â And, thatâ€™s the way everyone should truly be treating internet marketing.
If this is your business or even a part time thing that you want to be your fulltime gig one day, then treat it as such! If you were in the car sales business, you would collect leads and contact them again (if they bought to see if they want to upgrade) or if they didnâ€™t buy to see if they changed their mind. Just about every business benefits from having a â€œlistâ€ of leads. INCLUDING, affiliate marketing.
A lot of affiliate marketers like to promote products that are less than quality and immediately after someone realizes (usually upon delivery of the product) that itâ€™s low quality, they immediately have a negative association with that marketer or website that referred them. Often times they remain anonymous. Anonymous doesnâ€™t usually build much trustâ€¦
Only refer your list to something when you actually believe in it! Put a face behind your websites! Donâ€™t send them an offer everyday, thereâ€™s not nearly enough high quality products to be sending people emails recommending products every single day, in most niches.
The disconnect happens when you recommend something thatâ€™s trash. People now associate trash with you.Â You donâ€™t want thatâ€¦
Stick with what you know best. Hobbies can turn into great businesses because you have a passion for them already.
If you are a former college basketball star that has moved on to something else why not re-spark your passion and create a high quality content blog about basketball.
Give them high quality content about the sport that they are looking for and have an even more exclusive newsletter for them with additional bonuses.
You can then start running surveys and tests and find out what kind of products they may be interested in. If they are players maybe they want to learn how to jump higher or get in better shape, sell them an eBook. If they are just fans, figure out what teams they are fans of and sell them gear.
The important thing to keep in mind is that even though we all use the word â€œsellâ€ I donâ€™t want you to literally start sending them emails trying to sell them items. I want you to just point out the fact that the items are out there and that you recommend them. Let them come to you, donâ€™t be pushy. LetÂ your content do the selling!
This doesnâ€™t even begin to tip the iceberg when it comes to list building and how many things people overlook or donâ€™t think about.
This guest post was written by Brian Evans of DailyConversions. Anyone interested in joining my personal coaching site List Playbook feel free to email me at firstname.lastname@example.org or visit ListPlaybook.com to sign up immediately.Â Iâ€™ll coach you through an awesome list campaign Iâ€™m spending next several months doing almost nothing but coaching a limited number of students with everything I know on List Building and Internet Marketing.
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