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Guest Blogging: 11 Ways to Make a Solid First Impression When Reaching Out

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Guest blogging on industry sites is a good way to raise visibility. You have a chance to show off your expertise, position yourself as a subject-matter expert and potentially raise page hits for your own site or business. This is something I’ve personally been doing for years now and I even wrote my own expert guest blogging tips for others to follow as well.

However, guest blogging might not be right for everyone — especially if you have no idea on how to get started, or what you are supposed to say when reaching out to other bloggers and industry sites. To help with this process, I wanted to make it easier for other content creators to better understand the process of guest blogging, the benefits of using it and also how to best approach new opportunities when they come to rise.

There are also many questions you might have about guest blogging as well, such as how to break into popular industry blogs? And what should you do — or avoid — to improve the first impression you make when approaching the people who run the site?

We asked 11 entrepreneurs from YEC to offer their best advice on how to earn a guest spot, ranging from keeping the email the right length to researching the blog’s audience to showcasing clips from previous work.

1. Utilize Social Media

Most popular industry blogs get tons of inquiries for guest posts. The best way to make a great impression is to reach out to the editors on social media or through an existing contributor via an introduction. This will significantly increase your chances of getting a response and actually getting published.

 

2. Explain All the Benefits You Offer

You know you’d be a good fit because you’re an expert in your field — but so are a lot of other people. When you reach out, balance explaining why you’re the right voice for the post with how your company can help. What are some example headlines for articles you could write? Will you share the post on your social media? Will you include it in a newsletter? Stand out with these added perks.

 

3. Be Genuine

Say “hello” and introduce yourself. If you’re going to say anything about the blog owner’s content, make it genuine. Don’t just say, “Hey, I was doing this search and found your page.” The blog owner knows immediately you have no interest in them whatsoever, and that you’re just looking to get your piece published.

 

4. Offer Initial Topics

Your first email should be short and include two aspects. First, show previous examples that were successful on parallel blogs. Second, show you’ve done some research by offering a couple of initial topics the editor might enjoy. Anything more than that, or super-long emails, are a surefire way of being ignored.

 

5. Get Straight to the Point

Make sure you get straight to the point. Spare the long introductions and compliments. An ideal outreach should be structured something like this: Who you are, how you know about the blog and one recent post that you loved and why, as well as what you’d like to contribute and how it would add value to their audience. Give nothing less and nothing more.

 

6. Read, Then Provide a Fresh Voice

Read through every post on the popular industry blog so you know specifically what they’re looking for in a guest post. Use in-depth analysis to formulate a guest post that brings something new to the table. You want to provide a fresh voice and insight into what their target audience is most interested in. Then write a great query and show the editor you have something of value to provide.

 

7. Give Away Solid Tips and Strategy

So many business owners want to hide their “secret sauce;” instead, be as open as possible. If you give away real tips that actually work and can be implemented, people will always be interested. Hit them with a strategy and be transparent with the data that proves it is working. The blog wants to provide quality content so that its readers keep coming back for more.

 

8. Share a Portfolio

When you reach out, share samples to show your ability and depth of expertise so the industry blog understands why you want to work with it and why you should write for it. Volunteering this portfolio shows you are proud of your work and excited to add to the blogs you have written for. It may also provide a way to create connections between others you have written for and this industry blog.

 

9. Don’t Rely on Automation

With all of the automated outreach tools, it can be very easy to get lazy with your outreach. But for any owner of a popular blog, an automated outreach email is easy to spot and usually ends up being discarded without much thought. Take the time to research the target blog and what its readers might want to see.

 

10. Tell a Story

So many people want to write and have no idea why. Instead of writing to be seen, write to tell a story. If the content is well-written and relevant, an editor will want it. You can find the submission and editorial guidelines on all publisher websites. Read them, follow the instructions, create great content and wait for a response.

 

11. Practice Proactive Empathy

There is only one question you need to ask yourself: What does the blogger care about? Your communication should be 100% tailored toward helping them accomplish their goals. Do they care about their audience? Focus on how the piece will benefit readers. Do they care about page views? Explain how you plan to drive traffic. Do they care about supporting meaningful causes? Tell them why you do what you do.

 

Get Out There and Start Guest Blogging!

Now that you’ve read through some of our expert tips and have a better idea on how to get started with the outreach process, it’s time to find some sites you can start publishing content to. To get started, check out this list of sites accepting guest posts. Remember to always submit only the highest quality of content, as these sites are getting hundreds of emails and guest post submissions monthly. Only the best will be responded to and posted to their sites.

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
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Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

Click the link below to enroll today.

 

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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