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Guest Blogging: 11 Ways to Make a Solid First Impression When Reaching Out

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Guest blogging on industry sites is a good way to raise visibility. You have a chance to show off your expertise, position yourself as a subject-matter expert and potentially raise page hits for your own site or business. This is something I’ve personally been doing for years now and I even wrote my own expert guest blogging tips for others to follow as well.

However, guest blogging might not be right for everyone — especially if you have no idea on how to get started, or what you are supposed to say when reaching out to other bloggers and industry sites. To help with this process, I wanted to make it easier for other content creators to better understand the process of guest blogging, the benefits of using it and also how to best approach new opportunities when they come to rise.

There are also many questions you might have about guest blogging as well, such as how to break into popular industry blogs? And what should you do — or avoid — to improve the first impression you make when approaching the people who run the site?

We asked 11 entrepreneurs from YEC to offer their best advice on how to earn a guest spot, ranging from keeping the email the right length to researching the blog’s audience to showcasing clips from previous work.

1. Utilize Social Media

Most popular industry blogs get tons of inquiries for guest posts. The best way to make a great impression is to reach out to the editors on social media or through an existing contributor via an introduction. This will significantly increase your chances of getting a response and actually getting published.

 

2. Explain All the Benefits You Offer

You know you’d be a good fit because you’re an expert in your field — but so are a lot of other people. When you reach out, balance explaining why you’re the right voice for the post with how your company can help. What are some example headlines for articles you could write? Will you share the post on your social media? Will you include it in a newsletter? Stand out with these added perks.

 

3. Be Genuine

Say “hello” and introduce yourself. If you’re going to say anything about the blog owner’s content, make it genuine. Don’t just say, “Hey, I was doing this search and found your page.” The blog owner knows immediately you have no interest in them whatsoever, and that you’re just looking to get your piece published.

 

4. Offer Initial Topics

Your first email should be short and include two aspects. First, show previous examples that were successful on parallel blogs. Second, show you’ve done some research by offering a couple of initial topics the editor might enjoy. Anything more than that, or super-long emails, are a surefire way of being ignored.

 

5. Get Straight to the Point

Make sure you get straight to the point. Spare the long introductions and compliments. An ideal outreach should be structured something like this: Who you are, how you know about the blog and one recent post that you loved and why, as well as what you’d like to contribute and how it would add value to their audience. Give nothing less and nothing more.

 

6. Read, Then Provide a Fresh Voice

Read through every post on the popular industry blog so you know specifically what they’re looking for in a guest post. Use in-depth analysis to formulate a guest post that brings something new to the table. You want to provide a fresh voice and insight into what their target audience is most interested in. Then write a great query and show the editor you have something of value to provide.

 

7. Give Away Solid Tips and Strategy

So many business owners want to hide their “secret sauce;” instead, be as open as possible. If you give away real tips that actually work and can be implemented, people will always be interested. Hit them with a strategy and be transparent with the data that proves it is working. The blog wants to provide quality content so that its readers keep coming back for more.

 

8. Share a Portfolio

When you reach out, share samples to show your ability and depth of expertise so the industry blog understands why you want to work with it and why you should write for it. Volunteering this portfolio shows you are proud of your work and excited to add to the blogs you have written for. It may also provide a way to create connections between others you have written for and this industry blog.

 

9. Don’t Rely on Automation

With all of the automated outreach tools, it can be very easy to get lazy with your outreach. But for any owner of a popular blog, an automated outreach email is easy to spot and usually ends up being discarded without much thought. Take the time to research the target blog and what its readers might want to see.

 

10. Tell a Story

So many people want to write and have no idea why. Instead of writing to be seen, write to tell a story. If the content is well-written and relevant, an editor will want it. You can find the submission and editorial guidelines on all publisher websites. Read them, follow the instructions, create great content and wait for a response.

 

11. Practice Proactive Empathy

There is only one question you need to ask yourself: What does the blogger care about? Your communication should be 100% tailored toward helping them accomplish their goals. Do they care about their audience? Focus on how the piece will benefit readers. Do they care about page views? Explain how you plan to drive traffic. Do they care about supporting meaningful causes? Tell them why you do what you do.

 

Get Out There and Start Guest Blogging!

Now that you’ve read through some of our expert tips and have a better idea on how to get started with the outreach process, it’s time to find some sites you can start publishing content to. To get started, check out this list of sites accepting guest posts. Remember to always submit only the highest quality of content, as these sites are getting hundreds of emails and guest post submissions monthly. Only the best will be responded to and posted to their sites.

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3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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Starting a website or a blog is EASY.
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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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