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Guest Blogging Secrets and Must Use Strategies

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You can tell people how to start a blog, create an ad campaign or even provide them with a step by step business plan… but in the end, how many people will actually follow through? The answer is, NOT MANY. The majority of people are just too lazy or give up way too fast. Yes, blogging is one of the easiest ways to start a web site… but there is a reason why most blogs fail and fizzle out to nothing and never make money. Setting up a blog is nothing compared to what it takes to grow a blog and make it into something special.

You’ve created a blog, produced great content and have a few hundred readers and some people are actually leaving comments on your blog… but your revenue and goals for the blog are still nothing. It will usually take at least a year or two to build yourself as an authority in any niche, and that’s a low estimate. Another problem that many bloggers just starting out have, is that they don’t have money to invest in advertising and getting people to their site.

So what’s the solution… Guest Blogging! Sure, you’ve heard of guest blogging before, but how many of you have actually spent the time to create a quality guest post and search out a quality blog for you to possibly get featured on? Most likely very few of you.

The truth is, guest blogging is free and for anyone who isn’t taking this opportunity seriously, it’s a big business mistake.

In this post we are going to highlight some important questions and answers about guest blogging, while also covering some guest blogging secrets and killer resources that are around the web.

If you’ve been struggling to grow your blog, make money online and become a niche within your market, this is the perfect guide for you.

Guest Blogging Guide and Questions

Before you start guest posting on your own, you need to make sure you have a good idea how guest blogging works, along with the proper etiquette and expectations from blogs that allow guest posts on their sites. Guest blogging isn’t just about getting inbound links, it’s a complex process that can grow your blog and brand by leaps and bounds… but if you go about it the wrong way, it can also come back to haunt you. Instead of just looking at it as link building, it’s really all about providing value and knowing how to outreach to the right bloggers.

The follow questions are some of the key points and discussions that you will need to know to become a successful guest blogger. Also be sure to check the killer resources at the bottom of the page, as this full post and resources are really the only thing you need to become a successful guest blogger.

– What is guest blogging?

Guest blogging is the process of writing original content for blogs on the internet. The majority of blogs that are looking for guest post writers, will want at least 400 words of original content, a topic that is targeted towards their audience and provides value to their site. In exchange for providing a guest post on another blog, the guest writer will usually receive an author section at the bottom of the blog post, along with one or two links to their web sites or blogs.

– What are the top blogs for guest blogging?

Depending on your niche, the top blogs in your market will be much different from other niches. Some of the most popular blogs on the internet such as TechCrunch and Mashable accept guest blog posts, but they need to be extremely high in quality and it also helps if you have a great list of references or an already established brand. An updated list of over 100 blogs accepting guest blog post was recently released. The majority of these blogs are internet marketing and tech related. No matter what niche you are in, there are plenty of high level blogs and many of them are likely accepting guest posts. Take the time to write to each of the top blogs in your niche and see if they are accepting guest posts.

– What is the best way to approach a site that accepts guest blog posts?

The way blogs accept guest bloggers can vary. On my sites I use a simple contact form, where I will talk with the guest writer before accepting their posts. Other blogs will allow you to sign up for a WordPress author account on their site, which you can then write up posts through the WordPress area. If the content is approved, the blog owner will publish your content and you will be able to add future posts simply by logging into your account and writing new content.

If you are going to be sending an email to a blog owner about posting your blog content, you should make the email personal, short and sweet. The majority of large blog owners out there get a lot of email and they don’t have time to go back and forth on every email they get. Write something personable about how you like their blog, read it often and would like to contribute a guest post. If they don’t have an author registration on their site, it’s best to include your full blog post within the email. You do not want to send an email that says “Can I guest post on your site?”, then follow up again asking what to write about etc… this is wasting the blog owners time and just making you look like an annoyance. You can see a sample of this writing practice on our “7 Major Tips to Be a Better Guest Blogger” post.

– What are the benefits of guest blogging?

The benefits of guest blogging are huge. As mentioned earlier, as a guest blogger you will gain back links in your author section at the bottom of most guest posts. Not only can these links help with seo and rankings in the search engines, but it will also help drive people back to your site. It’s one thing to write a guest post that gets accepted, but writing a killer post that people really enjoy and comment on, will make them that much more likely to click on your author links and visit your site.

Another benefit of guest blogging is simply getting your name out there. There really is no better and more cost effective way to get your name, content and picture out to thousands of readers just for taking some time to write up a quality article. One people start seeing your name and content on various other blogs, you will find that your branding and credibility continues to increase with time… as does your own blog’s traffic and branding.

– How can I become an authority through guest blogging?

Becoming an authority in any niche take a lot of time. Don’t expect to throw up a blog and become an instant success over night… or even within a few months for that matter. Many bloggers will need to write killer content and be at the top of their game for years before they become established and an authority. The keys to becoming an authority in any space, is knowing everything about your market, while also providing your readers will content they are just waiting to read. Tutorials, guides, news and interaction are all key factors to becoming an authority, and it also helps to grow a mailing list and start your branding efforts from day one.

– How can I make the most out of my guest blogging efforts?

When writing guest posts, it’s not simply about writing a post, sending it out to a blog and getting a link back. If that is your end goal, you are missing the point. First off, you want to make sure that you are writing something really great that people are going to want to read, benefit from and SHARE. The next important thing is that you interact with the people that are reading your content. If people are leaving comments, make sure you take the time to respond to all of them. It’s also a good idea and courteous for you to share your guest blog posts with your own social networking audiences. This is a great way to spread your content around while also helping out the blogs that are publishing your content.

Can I outsource guest blogging?

There are plenty of guest blog services out there, and they are also many reason why you may or may not want to use them. A few reasons why you WILL want to use them is simply because they will save you a ton of time and do all of the dirty work for you, such as contacting blogs, writing articles and getting them approved and live. Some reasons why you may NOT want to use outsourcing for guest blogging is that it will cost you money, and if you are using your personal name or branding, you probably don’t want articles and content being spread around that says it was written by you when it really wasn’t.

If you are looking to have guest blogging done to bring attention to a blog or web site simply for link building, guest blog services range anywhere from $15 to $200 per guest post published. The huge price difference is based on article quality, the authority and ranking of the sites that are posting articles, and within what niche.

Great Free Guest Blogging Resources

As you can tell, guest blogging is quite powerful and when focused on enough, it can really propel your business and brand to new levels. With that said, it’s important to spread around some of the best guest blogging resources around the web, along with interesting posts and articles on the topic.

  • My Personal Guest Posts on Other Blogs – I’ve written a couple thousand blog posts across my own personal blogs, but I’ve also been doing some guest blog posting as well. Not only is it fun, but it’s also spreading my blog and brand to other blogs and audiences that might not have heard of me year. This page features some 30+ articles I’ve written for various blogs across the internet.

  • YoungPrePro.com – What if I told you the God Father of guest blogging was actually a young kid? Well, he might not be the God Father, but he is freaking awesome at guest blogging. I first talked with Bamidele Onibalusi a couple years ago and he has written for many of my blogs. Onibalusi is a 20 year old kid from Nigeria, who just started his blog back in April of 2010 and is already making a few thousand dollars a month through his blog, guest blogging and writing services. I’d like to think my 30 guest blog posts are impression, but Onibalusi has well over 300 guest blogs posted in the past couple of years!
  • 100 Blogs Accepting Guest Posts – The best way to get started with guest blogging is to simply get started right now. BloggersPassion.com released a great list of 100+ blogs that are currently accepting blog posts. The list also include the Alexa and Google PageRank for each blog. The list is made up of most social media, internet marketing, design and finance related blogs.
  • My Guest Blog – I haven’t used this service yet, but I’ve seen a lot of people talking about it. You can join My Guest Blog and start networking and setting up guest posts with other blogs in their network. They also have a few guest blogging learning courses that you can download.
  • ViperChill Guest Blogging – ViperChill has a great blog post full of information and case studies about his guest blogging experiences, along with a break down of all the benefits and link building power behind guest blogging. This is a quality post full of referral traffic stats, example blog emails and much more.
  • Guest Blogging Guide 101 – Michael Chibuzor is another well known guest blogger, with over 500 guest posts under his name. In his guest blogging guide you will walk through the same steps Michael takes when writing and looking for quality blogs to guest write for.
  • How to Build Links Through Guest Blogging – Niel Patel has put together an excellent step by step walk through of the process behind guest blogging, along with providing some useful resources and tools for tracking an writing great blog content.

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3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

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Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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