Today is my birthday! So let’s make today’s topic on everyone’s special day and how you and so many other businesses can start banking every day. Your birthday may only come once a year, but here’s another way to look at it. The current population in the United States is 301,139,947, and every one of them has a birthday… but more importantly, it means that there are roughly 825,000 birthdays celebrated every day, just within the United States! That is an awesome amount of potential users everyday that people are shopping for.
Here are a few ways you can start targeting an audience looking to make a purchase for an upcoming birthday.
1.) Greeting Cards
Several years ago I was heavily into the free greeting cards market and had hundreds of flash greeting cards created for my sites. Instead of charging an annual or monthly fee like AmericanGreetings.com, I offered all of my ecards for free. I would then make money from newsletter subscribers and on site advertisers. The great thing about the greeting card web site, was that the traffic was always constant and birthday cards were always being sent out. I’ve seen a dramatic drop in traffic and attention to online greeting cards over the past few years, as a result of new web 2.0 and social networking web sites… but there is still a huge demand for sending people an online greeting card or even just a graphic by email on their birthday.
2.) Gift Cards
How many times has someone given you a gift card for your birthday and you either lose it, or end up not spending all of it. For the supplier of the gift card, this is exactly what they wanted. They already got paid for the card and didn’t have to sell any merchandise to the user. On top of that, many gift cards charge a purchase fee, or deduct a small amount from the card each month if not used after a certain date. Being able to sell products, along with gift cards, is an excellent way to increase overall revenue and bring in new buyers. Gift cards are always a safe bet for the last minute shopper for birthdays or any gift giving occasion.
3.) Jewelry & Apparel
Whether you are young or old, every year you can almost expect clothing from some one for your birthday. Some many even decide to bling you up with some jewelry too, whether it be a new necklace or watch! These gifts can also fall under the “gift cards” area as well, and almost all clothing stores carry them. Not just online, but in stores also… how many people impulse buy gift cards when waiting in line at Gap or Old Navy!
4.) Flowers and Chocolate
Another massive market for birthdays, is flowers and chocolate. Though it mainly targets to women, companies still thrive and live off giving flowers and chocolates for birthday and valentine’s day. You can only imagine how slow it may be for these companies during the off season… but for birthdays there is not off season. Even though they may not sell a massive amount of orders every day (like on Valentine’s day)… it’s the birthdays that keep them in business. Many sites offer custom flowers and chocolate packages just for birthday.
If you haven’t been generating any money from birthdays, you are potential missing out on a massive amount of money. Remember, 825,000 people in the United States alone are having a birthday today… then another 825,000 again tomorrow… and so on. Think of something creative for people to send for someone’s birthday… and you’ll be making so much money that it will seem like it’s your birthday every day!
Happy Birthday Gift Time!
Win Free Steaks, It’s On Me!
It’s my birthday, but that doesn’t mean you can’t join in on the fun! Just leave a comment on this post and you’ll be entered to win one of three gift packages from Omaha Steaks. This isn’t a sponsorship or anything by them, I just love their food and would love to treat some of my readers with a great dinner! Three winners will be selected and posted on Monday the 27th of October.
My Birthday is Your Birthday! Win a Nice Omaha Steaks Dinner Package!