Haters Gonna Hate. Rebecca Black Laughs to the Bank!
It’s easy to hate on success… and no one becomes popular, has a voice, or even finds success without a flood of haters behind them. Without haters, there would be no gossip, trash talking and spreading of what people disagree and talk about. More than anything else, it’s all about how you deal with haters than having them effect your way of life. Rebecca Black knows about haters all too well.
It’s Friday, It’s Friday! Well, it’s not actually Friday, but that simple little phrase has taken Rebecca Black from being unknown, to one of the most viewed videos in YouTube history… and most hated as well.
The Friday video has an amazing 156,218,178 YouTube views… but even more amazing is the 3 million plus DISLIKE votes the video has received. The video went viral and received so much publicity from people hating on it, that it’s now become one of the most success YouTube videos yet! With so many views, there is no doubt that video is serving up advertising and mega impressions. When I checked out the video just now, there was a pre-video for Yahoo Mail, along with a sponsor ad on the top right side as well.
But is Rebecca Black making any real money?
Sure, YouTube can bring you a massive amount of fame and exposure, but how many people have actually made a career and fortune off of it? Not too many.
The quick story behind Rebecca Black and the “Friday” release, is her connection with ArkMusicFactory.com. AMF is a music entertainment business that essentially creates videos and music stars… Rebecca Black being their biggest success yet. For a few thousand dollars, you or your teen sensation can have a video created and uploaded to YouTube.
A Forbes analysis estimated Black’s income from â€œFriday,â€ based on YouTube views, iTune downloads, advertising and sales, is around $63,000. For a $2,000 investment from her parents to Ark Music Factory, this is a fairly impressive return.
Rebecca Black has already appeared on â€œGood Morning Americaâ€ and is quickly becoming a household name. Other appearances and products such as â€œWhat Day of the Week Is Itâ€ t-shirts might be generating additional revenues for the teen singer. There is also a Rebecca Black website.
In this case, Rebecca Black can thank the haters, as she probably never would have had the same success if so many people didn’t tell their friends about how “silly” and “horrible” the whole thing is. Riding off the success of her “Friday” release, Black is also launching her own debut album in the coming months.
The success of Rebecca Black isn’t just catching the eye of YouTube users, but also high level celebrity profiles like Lady Gaga, Simon Cowell and Conan O’Brien. O’Brien made a spoof video of his own called “Thursday”, while still giving Rebecca Black world wide recognition through his late night show. That type of exposure is priceless!
What’s Next for Rebecca Black and Her Reaction Towards Haters?
In a statement to inspire budding artists around the world, Black refuses to let â€œnegative Nanciesâ€ and â€œbulliesâ€ bring her down in her quest for stardom. â€œIt was really upsetting. These people don’t know me and it really hurt at first. I cried a little bit, I’m only 13. But I call them negative Nancies. They can try to rain on my parade, but as far as I’m concerned they are raining on their own parade. Just face it – it is a catchy song. It gets stuck in my head.â€ (source)
In addition to all of the current YouTube, iTunes and television success, Black will be releasing her debut album in the coming months. According to The Daily Beast, Black also plans to donate a portion of her profits to â€œJapan relief organizations and school arts programs.â€ Overall, quite an amazing amount of success and exposure for the few thousands of dollars that were actually invested into this venture.
Will lightning strike twice for Rebecca Black… or will she fall into the YouTube one hit wonder category?
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