Have you ever played casino games online? Did you wager real money or just play for fun? How many times have you walked into a real casino and walked out a winner? These are all fun questions to ask, but in reality, even if you don’t gamble or play card games… billions of people around the world are.
Thanks to the massive growth and reach of the internet, online gambling is growing at a rapid pace and we are likely still only scratching the surface of what’s to come. Statista reports “In 2015, the online gaming market had a volume of $37.91 billion U.S. dollars, this figure was forecasted to increase to $59.79 billion U.S. dollars in 2020.” — and just like with all nearly all markets or products/services being sold online, there are always going to be ways for affiliate marketers, businesses and brands to cash in on the process.
To discover more about the world of online gambling and to see just how much money is actually being made, lost and spent… let’s refer to the “The History of Online Gambling” infographic below.
The History of Online Gambling and Where We Are Headed
Whether it’s slot machines, poker, table games or sports betting… the world of online gambling is growing at a rapid pace without a slowdown in sight. The very first online casino went live in 1994, and from there it has just been an upward trend with more sites going live and millions of new players signing up daily. From a market of $24.73 billion in 2009 to an expected market of $56.05 in 2018, the industry has more than doubled in size in a short period of time. Should the U.S. continue to allow more states to go live with their own localized casino and online gaming sites, these numbers could grow even faster.
When it comes to finding an online casino or game of your choice, the sky is the limit. From independent sites focused just on online poker to full-out casinos that offer everything from slots, blackjack, roulette, and baccarat, it’s simply a matter of finding which site caters the most to your interests. In the world of online poker, Texas Hold’em, Omaha, Seven-Card Stud, Razz, and HORSE are the big attractions.
In addition to finding your favorite games to play, it’s also important to know what gaming sites are allowed in your country. To help with this process, there are plenty of review sites online that come out with the latest promotions, player bonuses and any new rules and regulations that might be coming into effect within the industry. You can see one such resource at best New Zealand casinos, which provides reviews and game details for players living in New Zealand.
As mentioned, each country will have their own gaming regulations, so it’s important to keep an eye on where, how and when to play online.
Playing games from the comfort of your home also offers a new perspective on how betting takes place as well. There is no longer a need to drive to a local casino or getting frustrated with other individuals smoking around you and annoying you in the process. There is also the advantage of privacy and focus as well.
When it comes to betting, there are a few different methods that come to mind.
- Sports Betting – Predicting sports results and placing a wager on the outcome.
- Novelty Betting – Also called proposition bets, alternative bets or special bets, and they allow the player to bet on a range of events and outcomes such as the weather, winners on reality TV shows and even then President of the United States. This is one area where online betting is completely different from what offline casinos offer.
- In-Play Betting – This is betting that takes place after an event has started and up to its conclusion. Sporting events are the most common.
In addition to regular casino games, there is a massive demand for online bingo and horse race betting.
Millions of players around the world are glued to their desktop and mobile devices every day to play online bingo, with the chance of winning big cash prizes, while also wagering a few dollars in the process. The American style 75-ball bingo has roughly 552 million-billion-billion possible number combinations for a single bingo ticket. Now you can start to see why online casinos love pushing the game so much, as the odds are always in their favor.
While all of this is taking place, there is also a massive movement to mobile gaming. As more smart phones and advanced mobile devices get into the hands of people around the world, it’s becoming way too easy to download a quick application and start playing from anywhere.
Not all online betting needs to be focused on traditional casino games. Betting on eSports (electronic sports and video games) is quickly gaining ground and building up a massive following in the process. To see the massive numbers behind this rapidly growing niche market, view this infographic on Engadget.
It’s not just a matter of watching people play head to head games and picking a winner, it’s also about international games and world championships. Think about the betting options of March Madness and brackets, but with nearly any type of online game you can think of… while also throwing in a whole world of players at the same time.
Some of the most popular games for eSports betting are StarCraft, Dota 2, Halo, Call of Duty, Counter Strike and League of Legends. Should you take the time to learn more about this new way to bet on actually ‘playing games’, you will never look at them as just games again. Big names around the entertainment and sports world are getting active in eSports, but the question of where and how all the big money will be distributed and made is always up for questioning.
In addition to betting on video games and players around the world, you also have the multi-billion dollar industry of fantasy sports. With huge names like FanDuel and DraftKings fueling this space, it’s only a matter of time before it is completely regulated, shut down or commercialized and controlled for even further scale and success.
Now, to bring it all together, let’s take a look at the history of online gaming and what it’s progressed into over the last 20+ years. For the full infographic and chart, head over to CasinosOnline.com, as they are the original creator of the infographic above.
As we look at the world of online gaming and the massive amount of money being generated on an annual basis, it’s also important to think about where and how you can start making money from this volume as an affiliate marketer as well. Nearly all online casinos have affiliate programs and many affiliate networks have free gaming mobile applications that pay for a quick download. Be sure to cash in on this opportunity today, as this market is only going to keep growing.
5 of the Top Digital Marketing Trends to Watch in 2019
There has never been a more challenging, or more exciting time to be in Digital Marketing. This industry is going through a transformation at breakneck speed driven mostly by technological advancement, innovation and disruption. This transformation is creating copious opportunities for those who are able to keep up. However, coping up with this transformation while still paying attention to the current business can be a struggle for the digital marketers. It’s a new reality we must adapt to. We have to accept that in the world of digital advertising, change is the only true constant. And only way to get ahead of the curve and stay on top of the changes is to understand the digital marketing trends.
Let’s explore 5 Digital Marketing trends to watch in 2019.
#1 – Voice Assistant
Amazon Echo, an Alexa-enabled speaker, kicked off the smart speaker trend a few years ago. Today, not only Apple’s Siri or Amazon’s Alexa, other tech giants and startups are developing, testing, and implementing voice assistants. The global market for these devices grew 187% in the second quarter of 2018. But what does it mean for you, the Digital Marketer? Voice-enabled apps are going to be a prevalent part of consumers’ lives, changing the way brands and consumers interact. That’s why your brand needs a voice strategy now. As more and more people invite assistive technology into their lives and integrate it into their homes, it’s high time Digital Marketers embraced the opportunity to capitalize the trends. If you are still not convinced, brands like Domino’s Pizza, Patron Tequila, Ocado, Whirlpool, Paypal, Burger King, Johnnie Walker and Uber have already started leveraging the voice assistant technology.
#2 – Shorter Video Ads
Social media’s focus has been slowly morphing from images to video. With digital video viewing on the rise, consumers are increasingly turning to mobile devices due to ease of access and a rise in internet speeds. However, attention is changing in the digital age. According to a study by Microsoft, the average human being now has an attention span of eight seconds. And a recent research done by Nielsen reveals that 23% of brand awareness, 38% of brand recall, and 25% of purchase intent is driven by video impressions shorter than 2 seconds. That’s why Facebook now recently said “mobile video works best when it’s 15 seconds or less.” Facebook has already been telling its video advertisers to hit people with faster messages. On the other hand, YouTube has become a commercial advertising powerhouse in recent years. In 2016, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. The ad format, which gained in popularity in the latter half of 2017, now accounts for 2.8% of all video ads, up from only 0.4% in Q1 of 2017.
The beauty of the six-second pre-roll ad is that it engages viewers without testing their patience. And the popularity of shorter video ads is expected to continue in 2019 as well. But the challenge is that you have to ensure that your campaign meet Estimated Ad Recall Rate. So, you must understand how does human brain process and preserve information. For an example, if you ask any Marvel fan to list marvel characters and their powers, most of them can do it within a few minutes. But if you ask them who the Marvel Comics’ primary creative leader is, they might get lost. Interestingly, this is only true before 12 November, 2018. When Stan Lee died on 12th November, 2018 at the age of 95, according to deadorkicking.com, almost every marvel fan mourned the loss of this man known for creating superheroes such as Spider-Man, Iron Man, the Incredible Hulk, and X-Men. Fans have emerged on social media to share tributes about how his characters helped to shape their childhood. Now they know the name! As a digital marketer you have to deal with this Mystery of Memory.
#3 – Programmatic Marketing
The last few years was all about the technology, programmatic, and automation. Digital Marketers are constantly looking for mechanism that enables them to run more sophisticated and targeted campaigns. Here comes Programmatic buying, the next big thing in Digital Media. Programmatic advertising optimizes demand and supply by targeting specific audiences and demographics. To reach consumers, digital marketers increasingly rely on programmatic marketing to deliver highly contextual, effective, and measurable ads. The programmatic revolution has focused on combining data, machine learning, and automation to boost customer engagement by delivering more relevant ad experiences. Google suggests a 5-step process to strategize and execute any programmatic marketing campaign: organizing audience insights, designing compelling creative, executing with integrated technology, reaching audiences across screens and measuring the impact.
Organizing audience insights
Organizing audience insights and using customer data effectively is the key to success in digital marketing. Without data-driven, well organized audience insights, brands are in the dark. That’s why customer centric marketers use all kinds of tools to get a better understanding of their customers.
Designing compelling creative
Creative elements form the foundation of your digital marketing efforts. Today’s users move frequently between devices and platforms and expect a seamless, engaging and entertaining experience. Compelling yet relevant creative is the key to capture their attention.
Executing with integrated technology
Integrated technology platforms enable companies to deliver brand messages through programmatic buying in an efficient way. One of the most important benefits of using Integrated technology platform is that it helps brands evaluate, purchase, activate, and measure media efficiently.
Reaching audiences across screens
Cross-screen engagement is consumer engagement across a variety of screens, often simultaneously. Certainly multi-screen targeting is easier said than done. There are more screens to compete with today than ever before and it can be difficult to optimize content. They beauty of programmatic marketing is that it creates real opportunity to develop unified digital creative experiences across all screens.
Measuring the impact
You can’t manage what you can’t measure and digital media have been called ‘the most measurable ever’. Knowing how to measure the success of your digital marketing campaigns will save you from a lot of stress down the road. Digital Marketers have been using various tools and platforms to evaluate their campaign success and optimize existing ones when needed. Programmatic buying and integrated platforms have brought new levels of speed and more efficient way to measure your campaign results.
#4 – Influencer marketing
Influencer marketing is not new and niche anymore. However, the landscape has evolved quite a bit over the past few years. Use of Influencer marketing in digital arena is recently getting the momentum. In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone. It continued to grow this year and 2018 has been a huge year for influencer marketing. Predictions for are 2019 will be no different. With self-educating buyers increasingly relying on friends, family and other trusted sources as they weigh their purchase options, more and more digital marketers are harnessing the power of influencer marketing. Now let’s explore the most effective digital marketing platforms for Influencer Marketing.
Instagram is predominantly the most used marketing channel for Influencer Marketing. This will continue in 2019 as well. You may wonder – why Instagram? It’s attention span again! Even though the platform has a much smaller audience than its parent Facebook, Instagram users are much more engaged. That’s why Digital Marketers around the globe find it the most effective as a platform for Influential Marketing. And don’t forget that Instagram is currently the second most popular social media network in the world, next to Facebook, and digital marketers are falling more in love with the platform. Another reason Digital Marketers prefer Instagram over any other social media is that celebrities themselves prefer using Instagram than other media.
Another great platform for Influencer Marketing is Facebook. Influencer marketing on Facebook is becoming increasingly popular with brands as organic reach on the platform declines. In July, 2018 Facebook acknowledged the importance of influencer marketing on the future sustainability of the platform itself. Facebook let’s Digital Marketers find Influencers who can reach their target audience in an authentic way, while offering these influencers a path to monetizing their Facebook content and fan base.
According to a Bloglovin study, Facebook is the second most preferred platform among influencers themselves. So the time to engage with Facebook influencers is now, and don’t delay. In 2019, “connect” with your influencers and get to creating “meaningful interactions” pronto.
#5 – Immersive content
In recent years, increased competition and clutter on digital media have caused the entire landscape to change drastically for anyone using it to promote their products or services. That’s why providing an experience is not enough to stand out. Now is the time to get one step further and provide your target audience with an immersive experience. That’s why Digital Marketers have been exploring the technologies they can add to their creative armory and examine what value these technology can add to the immersive contents they create. A new research done by Kaizen indicates that immersive contents developed using augmented and virtual reality will make up a large proportion of content marketing in 2019. Let’s demystify them.
AR allows digital marketers to transform a static object, such as a newspaper advertisement or hard-copy magazine cover into an immersive 3 dimensional experience and make it more engaging for their target audiences. However, not only is AR advertising more engaging, it comes with increased capability of meeting the specific needs of today’s consumer.
On the other hand, almost 75% of the biggest brands in the world have integrated VR, an immersive form of digital entertainment, into their marketing strategy to date. Though the gaming industry has been completely revolutionized with the emergence of virtual reality, the future of virtual reality as a tool for digital marketing seems a bit uncertain. One of the main reasons is that it requires a head-mounted display which makes it much harder to reach potential customers.
The move into 2019 also comes with a shift in digital marketing. The New Year is full of new opportunities to tap into trends, find what your audience is looking for, and explore unexpected ways to reach new people.
What Every Business Owner Needs to Know About Cloud Computing Management
Cloud computing is the future. In fact, it’s already here! Millions of people depend on cloud computing technologies to back up their important data. Big data is the force that is driving this need, and it looks to be a technology that will be with us for a very long time.
Everyone from beginning online business owners to multi-million dollar corporations need to utilize cloud computing technology. The reason so many people rely on this technology is that you cannot afford to rely on only one storage method such as one computer or an external drive. If these drives or computers crash, you will lose all of your essential data.
For business owners, it is even more important to have this kind of backup. When you are an online site owner or manager, you are not only responsible for your data. You are also responsible for your customers’ data. This creates more liability for you and can make you suffer a loss of credibility if the data is compromised.
From Device to the Cloud
Cloud computing involves more than just managing and maintaining the data in the cloud. It also involves the data that is on your mobile devices or desktop computers and servers. Companies need to know what is coming in and going out of these devices as they are legally responsible for the security of this data as well.
For the site manager or business owner, this becomes a bigger challenge since so many people are responsible for their devices. This makes the task of monitoring what each is doing on their devices almost impossible.
This makes it necessary to put a platform and solution in place that will allow for cloud management across the various devices and platforms to avoid lack of consistency and functionality. At the same time, you must ensure that it is safe and that your networks are secure.
Too Many Devices, So Little Time
Another important challenge that online business owners face today is that employees, business partners, collaborators, and others involved in projects with your company all want to maintain the control they have over their devices. They also tend to utilize a large number of devices due to other needs or interests they have that involve their specific job titles or responsibilities.
This means you have to allow for variation in platforms, device types, and integration of a multitude of devices to keep the flow of information going and keep projects coordinated.
This puts a pretty large burden on the IT department since they are still responsible for many of the issues across multiple devices in which they are all connected to a centralized server. The IT provider must handle the individual issues on the devices as well as the data in the cloud and the software and hardware issues.
Colocation of Services
Today, with the help of “the cloud,” and other services, workers and project collaborators can log into a central server from the device of their choice and collaborate on a wide variety of projects and activities no matter where they are. This increases accessibility as well as productivity and workflow. However, you will need to update some software manually for each device to be in compliance with software licenses and to tweak individual devices to work correctly.
Tools in the Cloud
Just as much of the work we now do as business owners is “in the cloud” these days, so are the tools that we need to increase our efficiency and productivity levels. Gone are the days of needing to download or install software based on the different computers or laptops you might have. We are now in the next phase of website and data hosting and storing important data in the cloud. With all of this in mind, it’s important to be able to access such tools due to the need to keep software updated on all devices that are connected to the cloud.
If you can set up platforms that allow you to disperse critical software and security patches and updates from the cloud to all devices on the network, you will save yourself a lot of headaches in the IT and security department by avoiding having to install them manually.
When you work on things “from the cloud,” you are working remotely. This means a lot of added convenience for collaborators and managers, but it also requires more coordination and logistics management so that all systems are working properly across the board.
Smart AI Technology
One thing about cloud computing is that is it heavily immersed in AI. Companies such as nVidia.com and others have had a sudden rise in stock lately. This is because investors realize they are offering many more AI solutions to the technology world than other companies are doing. This includes cloud computing and big data management.
The smarter the technology gets in the future, the fewer business owners will have to do manually. Self-learning AI programs can correct problems as they go and even develop new solutions, rather than having to have engineers continuously check on how they are doing and ensuring that the data is safe.
With this innovation also comes more automation and less worry for the cloud computing IT manager as well as the business owner.
Storage Solutions in the Cloud
Cloud storage is one of the most important aspects of cloud computing. You can store mind-boggling amounts of data in the cloud which allows you to expand on your potential as a business owner in ways never before imagined. If you are a digital media producer, you can create endless videos, podcasts, and other digital assets and upload them to cloud storage without the worry of running out of space.
With so much storage available on most drives such as Google Drive, DropBox, and others, one wonders if someday we will all have illimitable space open. Google Drive allows you to purchase 2 TB of space for only $9.99 per month. This gives you an idea of just how cheap the cloud is when you need more space for storage.
Cloud management platforms like Cloud Management Suite understand the importance of having a cloud computing system in place. For example, Cloud Management Suite offers a wide variety of cloud services from security to data management. It’s primary features include patch tracking, remote control, software distribution, inventory discovery and history & reporting. With businesses relying on the cloud, it’s important to not only provide a cloud based solution, but also one that can scale and grow based on the needs of the end user.
The same holds true with other solutions, as it’s always important to offer excellent business phone services with a multitude of services that you can use for your business. All of this is in place, while also taking advantage of cloud computing, and catering to the end needs of the client.
Why use cloud storage?
Any online business (or offline business who needs storage solutions) should consider utilizing cloud storage today. The benefits are too numerous to mention. But basically, you’ll be covered if something happens and you lose your data or important projects on a physical drive or computer.
You don’t have to worry about system crashes or computer malfunction eating your data. If you have ever mourned the loss of files that you thought you would never retrieve, you can understand the need for cloud storage. If you lose your data on your physical drives, all you have to do is go “to the cloud” to retrieve and replace them.
As a business owner, this also increases your credibility and integrity with clients when you tell them you have cloud storage because they know that their data will never truly be lost.
Some companies that set up an “emergency plan” for loss due to fire, floods, or other natural disasters even include a cloud-based storage system as one of the factors in securing their business and often report this to insurance companies to get their rates down.
This shows the importance of using cloud storage to keep your data safe.
Grow Your Business with Cloud Computing
Additionally, you need cloud storage to grow and maintain your business. You never know how large your online company may grow over the years. Having cloud computer storage allows you to grow and expand to whatever level you can handle as you increase your storage space and online collaboration capabilities “in the cloud.”
When you depend on cloud storage as well as your offline tools, you have more security in what you do, and you can feel free to focus on your goals within your business and less worrying time about your security issues and loss of data. To learn more about each of these concepts and how cloud computing can improve your business, download this free ebook on the top ten security tips for IT managers.
Using cloud computing solutions also allows you to cut down on the amount of money you have to dedicate to your business infrastructure and on-site or in-house maintenance. Upgrades are often done automatically, and you can “set it and forget it.”
Cloud storage and computing options also allow you to put your business on automation in many ways while using the remote tools and accessibility that is necessary to expand without the worry of logistics.
Cloud computing is still a relatively new innovation that allows you to work from anywhere, have full access to your data, and keep your clients’ important data secure. Managing your cloud computing network is not difficult, but it helps to have tools that help you organize everything.
No matter what type of business or brand you are running, there are always going to be ways to make improvements and have better control over your customer data and day to day operation. Cloud computing can help you get there.
The Importance of Data Protection in the Workplace
What happens at work, stays at work — well, not so much. This is especially true when it comes to not just your personal data, but also those of clients, employees, advertisers and much more. With more data leaks and hacker attacks happening daily, it’s no longer a question of ‘if’ your data will be lost and sold on the darknet. It’s simply a matter of ‘when’ and what you are going to do about it.
With all of this in mind, do you know why data protection matters at your workplace?
Data protection in the workplace can no longer be an afterthought. In today’s world, many businesses have an online presence and store information digitally. No matter what you’re selling, you store data digitally, and that’s why data breaches have hit record numbers in recent years.
Even small businesses can be targets for data breaches. In fact, small businesses are more commonly targeted sometimes, because they often don’t have as many security measures in place for their data.
Don’t get caught off guard by hackers. Instead, keep reading to learn why data protection matters, and what you can do to protect your valuable data.
1. Human Errors Happen
It’s tempting to think that as long as you have the right company guidelines, you won’t need data protection. You know your employees would never break the rules and make data available to people who shouldn’t have it. But has it occurred to you that they might accidentally create a data breach?
Everyone can make mistakes, even your most experienced employees. And the consequences of human error while handling data can be dire. What happens when a personal phone used for some business purposes gets stolen? How about when someone accidentally posts a password on their social media account?
Human error can take many different forms. You should definitely educate your employees on how to avoid security breaches. This includes guiding them on best practices, password protection, and more. But this won’t eliminate the room for mistakes.
Have a layered system of protection measures, so a single mistake can’t make your data completely available to the world. That way, human errors won’t create massive problems.
2. It Could Be Legally Required
Did you know that legally, you must protect your data in certain areas?
According to the European Data Protection Act, you have to take certain steps to keep people’s data safe. This means, among other things, that you can only use data in approved ways, that you can’t store it longer than you need it, and that you have to keep it secure.
Of course, the Data Protection Act doesn’t apply everywhere. But many governments have laws regarding the use of data, and you can also be held liable for data breaches. Even if data protection isn’t required by law, you don’t want to get sued in the event of a breach.
3. Employees Can Use Data for Revenge
The bigger and broader your team of employees, the greater the chances that one of them will break the rules in a serious way. No matter how much you trust your team, though, you should keep in mind that a dissatisfied employee with access to data is a huge liability.
No matter how great your company culture is, there can still be that one employee who has issues. Maybe their problem is with their job description, or a specific person they work with. No matter what the reason is, you don’t want to give a revenge-seeking employee the power to use data against you.
An angry employee with access to data might deliberately share it or use it in ways to harm your business. For some small businesses, a data breach can spell the end.
Make sure to keep employee account privileges tightly controlled, so no one has more access than they need. This helps reduce the chances of a deliberate breach. If an employee is no longer working for you, be sure that their account privileges get shut down right away.
4. Your Reputation Can Suffer
Even minor data breaches can have a huge impact on a brand’s reputation.
If your customers’ data has been compromised — even if it doesn’t lead to anything bad happening — they’ll feel like they can’t trust you. As the word spreads, your company will become known as the one that doesn’t handle customer information with care. It’s very hard to get your reputation back after an event like this.
5. Data Must Be Kept Accurate
Without data protection, inaccuracies in the data can start to create problems. Even if there’s never a data breach, you might find yourself working with outdated, inaccurate information because you didn’t effectively protect what you had.
You need complete data that’s reliable and accurate. One way to achieve this is to always have backups of your data, so replication won’t leave you working with data that’s different from the original. Lost data can also be a huge liability — click here to discover more about data protection.
6. Employees Might Use Their Own Devices
Does your company allow employees to “bring your own device,” or BYOD? Then you definitely need more security measures.
Today, it often makes sense to allow BYOD. You don’t have to buy computers and smartphones for business purposes when people can use their own. Employees can often work faster on the devices they’re familiar with, too.
However, the risk is that sensitive data that’s used on these devices can easily get compromised. To avoid this, you’ll want to set some BYOD standards. For example, you can require employees to put a password protection on any device they’ll use for work purposes. That way, if it’s lost or stolen, other people can’t access the information.
Implementing Data Protection in the Workplace
Now that you can see why it’s important, you need to decide what kinds of data protection in the workplace is right for your company.
The best data safety strategies will vary depending on your industry, the size of your business, and more. But a carefully planned out data protection strategy is always necessary, in all industries, and in all business sizes.
Need to build a site that will keep sensitive information safe? I can help — learn more about my web and site development services here.
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