How ORMs are Cleaning Up Your Online Reputation

When is the last time you did a search for a company, product or brand through Google? It probably was recently and something you also may have noticed was that some negative results appear at the top of the search engines. This of course makes sense, as Google wants the best content to appear for all search users. However, if you are a company that is appearing in the search results and people are seeing negative feedback, this is something that you definitely don’t want.

So what are the options that you have?

In many cases some companies will just leave their results as is and try to fix the problem on their own. Other companies that are smart will look into the service of reputation management to give their brand a better name.

In all honesty, if you are a successful company than there is a good chance that some small percentage of all your customers are going to complain about something at some point. This doesn’t mean a few bad critics should take over the thousands or even millions of success stories that you already have.

Here we can see an example of how Google provides us with “smart search” alternatives for the word “reputation management”.

Reputation Management in Search

At the same time, while many people are looking at Google, there is a whole other world of social networking and information being spread around the web. This means it’s important for you to not just focus on one solution, but a way to combat everything out there.

It’s not just about search, it’s about social media too — which is a topic that Fox News covered in one of their articles as well. If someone was to search for your name or brand online, what would they find? This would also be a main concern for anyone who might be applying for a new job position, as more companies are now taking their search online before accepting resumes for a position.

“Put yourself in the shoes of a potential recruiter, and Google yourself,” says Todd William, CEO of Reputation Rhino

Whether it’s search, social or media coverage… perform your own due diligence to see what appears in the search engines when you search for something, then seek out the appropriate methods on how to fix the situation, or in many cases… an online reputation management team.

How to Clean Up Your Google Search Results

While no one can have total control over what appears where in the search results, you can build a protective wall around your brand by actually owning the content that is out there. A good example of this would be to implement each of the following methods in your personal and business brand name.

– A main web site
– A blog (personal resume and business)
– Social profiles across Twitter, Facebook & LinkedIn
– Pinterest and Instagram, with only clean content
– Interviews on other sites and blogs (when applicable)

The more of these methods you implement, the more likely you are to rank higher in the search results around your brand.

So How Does Reputation Management Work?

In the end, reputation management is a lot like SEO but on steroids. When you want reputation management done for your brand, name or company it’s a lot more than just ranking positive content higher in the search results… it’s about keeping it there and also monitoring the reputation of your brand and search results over time. Now that anyone has the ability to log into Facebook or Twitter and start writing about anything they want (whether that be positive or negative), a simple tweet or status update can cost huge companies millions of dollars in lost sales and advertising.

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68 Comments

  1. Zac – awesome post on ReputationChanger.com! The concept of the ORM industry is truly an invention born out of necessity. It's scary how in just a split moment your entire life can come under siege by false and malicious posts on complaint boards.

    ORM is a necessity for EVERYONE.

    1. Competed ranks on page 1 for my name. It's truly your resume – REDEFINED! You don't need to build links to it, just update it 1-2x per week. Great way to build value to your good name online!

  6. Great topic. This a more valuable service that most people realize. As a business owner, if you aren't exercising any level of control about you in the net, then you are leaving yourself exposed! I learned the hard way and these guys not only helped fix the problem, the education about this type of service was so worth it. Thanks RC!

  8. People take note! you never know what people will place online about you that may cause you to miss out on life changing opportunities. Perception is reality online….unfortunately for many!

  10. Never heard of this tool thanks for mentioning it here have a great day!
    My recent post 10 Sweet Ways to Make Easy Cash Online !

  11. I've actually come across advertisements they've posted and seen as you've said how they seem to be just ahead of the curve in terms of finding a HOT niche with little competition!

    I would think something like this is a MUST for the highly successful companies and at least a strong consideration for the 'smaller' entrepreneurs!

    The last thing any hard working marketer needs is to be sabotaged by some irate loose cannon making comments that aren't warranted!

    Great topic choice and appreciate you spreading the word!

    TJ
    My recent post Marketing With Articles and How To Get Great Results

  12. This is amazing. I have had a few people ask me if they knew of a status like this.

  14. Amazing that this type of work is needed, but thank goodness I can get my online reputation cleaned up.

  17. Fantastic post Zac. It is good to know there are legitimate ORM companies like Reputation Changer out there to save peoples online reputation. Most people have no idea how important what Google says about you is. If I had an issue I would reach out to Reputation Changer immediately.

  19. Thanks Zac. It's great to know that a company like this exists. The internet can be a scary place. it's good to know that there is a company like Reputation Changer out there that gives individuals and businesses the ability to protect themselves online.

  20. It's amazing how one negative blog or article can really turn the tables on someones Online Reputation. What's even more amazing is knowing that Reputation Changer can help and get the job done. Awesome stuff Zac!!

  21. This really is an amazing concept and comes into play for so many folks and businesses! Truly saving lives!

  22. Completed is awesome! I just created a profile and it is my own online resume. Now, when people search my name they will be able to see all of my exceptional qualities and achievements!

  23. Knowledge is power… Good work Zac! The ideas behind ORM are becoming more and more commonplace throughout today's society. The entities that are aware of these concepts have already established themselves as powerhouses in the online world. People should be asking themselves, "Is my online reputation relevant to my desired path in life?". Google Search your name or the relevant keyword/entity pertaining to the situation at hand. Think about what you would like your ideal online reputation to look like… then go to http://www.ReputationChanger.com and let them work their magic.

    – E $ Z

  25. Completed.com is going to be the next big thing. Having a profile that is built for ranking is a genius idea and this will change the ORM space for sure.

  26. Definitely some great stuff here. Completed.com is really taking off and ReputationChanger.com's command center has some awesome new features. It's the best way to monitor and mange your online reputation in my mind. AWESOME!

  27. Fantastic update on tackling a huge problem on the web. Businesses are under constant attack and have to be able to defend themselves.

  30. Wild! The Completed.com concept sounds a lot like LinkedIn, but with a huge SEO advantage. I can definitely see how it would help job seekers who made a mistake or two in the past.

  35. Completed.com bios seem like a no-brainer for anyone who wants to enhance their reputation online.

  36. I can personally attest to the impact that these types of services can have on someone's life. It's reassuring – and well worth the investment – to have my livelihood and my good name back! Knowing that the negative content that devastated my good name as well as my business won't come back to haunt me is worth more than I could ever put a dollar amount to! Thanks to Reputation Changer!

  37. Wow! Great info for businesses as well as people who are a bit more well known than others for one reason or another. I can see how this would help get the information back on the right track fast.

  38. Great article Zac!!!! If you haven' tried completed.com it is definitely a must try. In today's online world, any asset in your control is a positive.

  39. Very interesting read. Great to know there are tools for controlling your online reputation.

  40. Really informative article! Completed.com makes sure that one bad critic can't damage your professional reputation!

  41. Great article! Online Reputation Management allows individuals to have the privacy they are entitled to, and for business to protect the reputation they have worked hard to build.

  42. Reputation Changer is clearly at the forefront of Online Reputation Management.

  43. It's really excellent to see these services finally getting the attention they deserve. ORM is the only way to combat unfair slanderous remarks hiding behind internet anonymity.

  44. Of all the people out there trying to do this important work Reputation Changer is truly leading the pack both with getting results and innovating in the field of ORM.

  45. Great work Zac! Completed.com has been a great resource to connect both professionally and personally with a huge variety of people. I've seen a lot of trends and growth in this new social media site and look forward to seeing its progress.

  46. The concept of online reputation management is brilliant. Anyone can benefit from the services repchanger have to offer. Completed.com is a great social network to build a professional profile and connect with others. RepChanger is an opportunity to excel in some many aspects. Incredible!

  47. The first thing I do when I hear about a company or an individual is go straight to the internet, especially Google. I can't imagine a more valuable service to help people overcome reputation challenges and achieve the success they deserve!

  48. There's almost nothing worse than having the whole world know the negative qualities and actions of your business – it can totally ruin your chances for success! So it's a great idea to give your positive Google results a boost by using ORM to push those negative results out of sight. Completed.com, like other social media platforms, is a tool for doing that.

  49. What an interesting concept! I never knew how important something like this could be.

  51. Protecting your "home turf" is the next logical step in SEO. Marketing and ranking absolutely still have their place, but now that they know you exist, how far will you go to ensure a positive first impression? The answer to that question is probably the same as the answer to the question of how far you will go as a company or brand.

  53. As always great post Zac. Controlling ones online reputation is more important than ever in today's world.

  54. Excellent work Zac! I loved how you laid out your points on how Reputation Changer is so effective in ORM.

  55. There's nothing worse than having the whole world know the bad qualities and actions of your business – it can ruin any chances of success! It's important to use ORM services to boost your positive online assets, push down the negatives, and retain a strong reputation. Completed.com is another great tool for doing that.

  56. Wow! Thats great info for the businesses as well as people who are a bit more well known for one reason or another. I can see how this could help them.

  58. It's about time people learned about the services Reputation Changer offers. ORM is becoming a necessity for every professional. Good post like always!

  60. Reputation Management is definitely good for anyone that doesn't have the time or knowledge to clean up any negativeness online about their selves or business.
    My recent post Video Marketing Budget Advice For Your Business

  64. Kind of like "ranking better in SERP", but using different words "Cleaning up your online reputation"
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  65. Reputation plays a major role for any business. Your article focuses on the major factor and explains it very well.
    Thanks Zac for the Awesome post.

  66. Excellent post with tons of information….. Thanks for sharing……
    My recent post How to create backlinks in 2013 – Tips and tricks

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