How to Approach Authority Sites and Bloggers to Make Killer Connections

The world of online marketing and business is like no other, especially when it comes to making connections with others and being able to grow a worldwide voice of your own. Think about this for a minute… even if you were to build a successful offline business in your local area, how much reach and success could you ultimately have? You are not only limited by how many people can actually visit your location, but you will also have to deal with the very high overhead costs of retail space, paying your employees and much more.

Networking to the TopOne of the most important reasons why I love doing business on the internet is that it allows you to connect and meet with people all over the world, even when you may think they are in a league of their own! Just think about the affiliate marketing industry for example… names like myself, John Chow and ShoeMoney are just an email away, and most of us will always reply back to you.

If this were the “real world” of business and we all worked at a high level company, it would likely be very hard to get in touch with us, and may even cost your some money!

The internet is completely different and this is one of the driving reasons why it’s much easier to find success and fame on the internet than in any other industry.

So what does it take to connect with some of the top online marketers, bloggers and sites in the world? Here are a few ideas for you to try out.

Attending Conferences

One of the absolute best ways to get your name out there and start connecting with major players in your niche is to get out there yourself and attend an internet marketing conference. A decade ago there were only a few conferences across the country; now they are all over the place and happening all the time. Whether you are focused on ecommerce, affiliate marketing, blogging or another online business, attending a conference is the best way to physically meet with the people you need to know and get that first introduction.

Commenting on Blogs

Connecting with Social UsersIf you can’t make it out to a conference, another great way to build a relationship with a well-known person or website is to interact with them and leave comments on their blog. Bloggers always appreciate when people take the time to leave real comments that provide value on their sites. In addition to leaving comments you will also be building out your brand with your avatar, name and link back to your site with each comment.

Sending a Nice Email

Lastly, it’s important not to forget about the value in sending a real email to someone. Sure, the top bloggers and online marketers get thousands of emails and pitches every day, but if you take the time to write something of value and not come off as a leech, there is a good chance you can form a relationship and possibly work with other big names online.

As you can see, you have plenty of options when it comes to expanding your reach online and connecting with some of the biggest names in the industry. I highly recommend that you step out of your comfort zone and attend a networking conference in your area, or at the least send out some emails to your online mentors and just let them know how much of an influence they have been to you. You never know where it might lead to!


I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit

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  1. Hi Zac , your ideas of approaching authority sites and top bloggers to make "killer" connections are noted. However, while the ideas of attending conferences and commenting on blogs could yield faster results, sending nice emails is often the least option of connection – it is easier said than done!

    Let me explain. I have written valuable emails to top bloggers I admire in my niche but most of them often do not reply. Is it because they are getting thousands of mail? I think some prefer replying mails of established bloggers.

    I have shared this comment in the IM social site – where this post was "kingged"

    Sunday – contributor
    My recent post How To Build An Interactive Social Media Following

  2. For me one of the best way to make connection with any reputed blogger is to perform guest post on his blog. This not only gives me change to meet more new bloggers and webmasters but also helps me to increase my website's value " in terms of SEO ".
    My recent post How To Make Money With Hubpages : Complete Guide

  3. Hi Zac,
    Connecting to authority bloggers will be great at any time. You tips are useful and now I will be more prepared to attend internet marketing conferences if happen to be around me.

  4. This is great tips! Zac reading this post really gave me the inspiration and drive to get to work.

    I will for sure put them into use.

    My recent post 4 Creative Things I do with My Blog Reader’s Comments

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